Secondary Logos
Brand Colour Logo Specifications
CMYK 0,0,0,100
PMS Pantone Black
RGB 0,0,0
HEX #2b2926
CMYK 0,0,0,0
PMS Pantone white
RGB 255, 255, 255
HEX #ffffff
Brand Fonts
Hugolers
abcdefghijklmnopqrstuvwxyz ABNDEFGHIJKLMNOPQRSTUVWXYZ
Source Serif Variable
CMYK 55,0,0,23
PMS Pantone 325 C
RGB 88, 196, 196
HEX #58c4c4
CMYK 0,10,5,0
PMS Pantone 705 C
RGB 253, 232, 229
Brand Inspo
HEX #fde8e5 Designed by
The logo should be placed in clear sace to maximise its impact. The ‘roof’ represents the mimimum amount of space required from any type of surrounding graphic excluding complementary colours.
LakeH ouse
Mimimum Size
LakeHouse on Gray logo should not be used at a size that compromises its impact and readability. To avoid any possible reproduction issues, the logo has an established mimimum size and should never appear smaller than 25mm in width x 25mm high. 25mm | 2.5cm
Brand LakeHouse on Gray
Style Modern, clean, simplistic
Thoughts With an sister accommodation logo for inspiration, the LakeHouse on Gray logo was developed to incorporate a similar feel to the clients other accommodation, the design of the house and pastel colours.
Inspo House, other logo, colours
