Silhouette 2016

ARVIND FASHION BRANDS New Venture from the Lal Bhai Group of Companies,focused on launching new apparel brands in the Indian Market for Online & off line .

Two brands “PRYM” & “SHUFFLE” launched in November 2015.

More brands underway 2016.

SILHOUETTE A Design competition across multiple campuses with an aim to find the best design Talent & close the gap between campus & Industry.

COMPETITION POSTERS RAJIV MEHTA

PUNEET JAIN

CEO

BUSINESS HEAD

SARA FANNING

GAURAV RAHEJA

CPO : (WOMENS WEAR)

CPO : (MENSWEAR)

THE TEAM

TRUE BLUE : Menswear

WHAT IS “TRUE BLUE” Arvind Limited & Sachin Tendulkar come together to create & launch this new brand.

The brand will be positioned as a premium brand scheduled to launch in April 2016.

It will be launched across off line & Online channels, with the future plan to launch it in International Markets as well.

TRUEORIGINAL, HONEST.

It will be a Men’s wear brand initially but might extend to women’s wear too.

BLUE INDIA, PRIDE.

Consists of Apparel, Accessories & footwear.

WHAT IS IT ??

True Blue is a modern lifestyle brand that combines modern aesthetics with a bit of Indianess.

Its True Its Progressive Its Passionate

WHAT IS IT NOT??

IT`S NOT MANYAVAR ( too ethnic) IT`S NOT FABINDIA (not progressive enough)

ONLY TRUE BLUE DEFINES FASHION THAT IS SOPHISTICATED AND WESTERN WITH AN INDIANNESS THAT INSPIRES PRIDE

CLOSEST REFERENCE BRANDS Massimo Dutti was founded in 1985 & was taken over by Inditex in 1991.

Exclusive quality of materials & combination of textures & styles are the foundations of the world created by Massimo Dutti in all its collections.

Massimo Dutti represents to an urban, elegant & contemporary client.

CLOSEST REFERENCE BRANDS Having launched as a “A shirt specialist” of some repute in Glasgow, Ted Baker quickly became the place to buy some of the very best contemporary men’s shirting around.

From the beginning Ted has had a very clear, focus on quality, attention to detail & a quickly sense of humor.

Everything produced under the Ted Baker name has his personality woven into its very heart.

TRUE BLUE: THE INDIAN-NESS

CORE TARGET CONSUMER PROFILE

DHIRAJ MEHTA AGE: 30-35 YEARS WORKS: FAMILY BUSINESS STATUS: MARRIED ATTITUDE: OPEN WITH CULTURES, LEADER, FAMILY VALUES, TWO LIVES. BRANDS: APPLE, TINDER, TOMMY HILFIGER. FUNCTIONAL NEEDS: INTERNATIONAL APPEAL, CONSERVATIVE, STYLE & QUALITY. EMOTIONAL NEEDS: RECOGNITION, CONTROL, LOYALTY, SUCCESS. ASPIRATIONS: OWN LEGACY, GO GLOBAL, DIGITIZE BUSINESS.

TRUE BLUE : Menswear

Scope of the project

TRUE BLUE : Menswear PHASE:01 Development of Mood & Concept Boards, Material & Color palettes, Key Silhouettes with Trims & Accessories boards.

Initial 5-7 Ensembles per Mood/Concept along with coordinated accessories.

PHASE:02 Final Range Development along with detailed explorations in any 2 product categories.

Brand & Silhouettes research Brand Research through Online Data Collected & Compiled Research collected was used for the collection Extracted Research from these brands

Prints & Pattern research Indigo Base Mostly Single Color Multi Color Discharge Prints Digital Artworks

Weave & pattern research Check Jacquard Stripes Multi Colored

Key silhouettes & CAD Shirts : product development & PRINTS

SL-TB-001

SL-TB-002

SL-TB-003

SL-TB-004

SL-TB-005

SL-TB-006

SL-TB-007

SL-TB-008

SL-TB-009

SL-TB-010

SL-TB-011

SL-TB-012

SL-TB-013

SL-TB-014

SL-TB-015

SL-TB-016

KNITS CATEGORY RESEARCH

PRODUCT CATEGORY T-Shirt Hoodies Polos Pull overs

KEY DETAILS

CONTENTS Products Research Concepts Styling Finishes

Under placket Trim Contrast

Under placket Trim Tonal

Binding

Contrast Binding

Subtle Contrast Under placket

Subtle contrast

Contrast Placket

Tipped Placket

Subtle Contrast Under placket

Cover stitch Detail

Heather Pique

Heather Pique

Solid Pique

Heather Pique

Space Dye

Textured Stripe

Flecks

Subtle Textured Stripe

Heather

Subtle Textured Stripe

Geometric Texture

Refine Sub

Sheen

Geometric Texture

Heather

Birdseye

Heather Thermal

Rib

Rib

Product research Detailing Re-Inventing Innovation Classic

MAGIC BLUES Magic Blues: An Indigo collection focusing on washed & soft feel comfort, exploring, several blues in denims & yarn dyed Knits structures for all day long ease.

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CLASSICS RE-INVENTED When Classics are tweaked a wee bit to make your To life simple, This line brings in details in order to Sustain style, form,durability and better in Natural/breathable fibers.

CLASSICS Re-invented

PAdma Raj Keshri National Institute of Design, Ahmedabad | M.Design | Textile Design National Institute of Fashion Technology, Bangalore | B.Design | Knitwear Design +91-9036939773 | padmaraj.2007@gmail.com | www.behance.net/prk