Prospectus: Senior Associate Director of Athletics, External Operations

M AY 2021

Senior Associate Director of Athletics

External Operations

University of the Pacific C ALIF OR NI A'S P R I VAT E UNI V ER SI T Y OF C HOICE University of the Pacific is a nationally

in California’s state capital is home to the

ranked comprehensive university and

McGeorge School of Law, the new School of

California’s first chartered institution of

Health Sciences and an array of graduate

higher learning. Established in 1851, Pacific

programs while the renowned Dugoni School

has nearly 6,300 students and 10 schools

of Dentistry is based on the downtown

and colleges across three campuses in

San Francisco Campus. Pacific takes pride

northern California. The majority of students

in providing the highly personalized and

and the NCAA Division 1 athletics program

caring educational, social and residential

are based on the Stockton Campus, often

environments of a small college combined

cited as one of the nation’s most beautiful

with the choices and opportunities of a

college campuses. The Sacramento Campus

major comprehensive university.

Top 2%

14:1

In alumni earnings

Student/faculty ratio

(Georgetown University Center on Education and the Workforce)

#

18

Best Universities in the West (Wall Street Journal/Times Higher Education, 2021)

A B OU T PACIFIC

The University has three campuses— in Sacramento, San Francisco and Stockton—placing us in three of the most diverse and dynamic cities in the nation.

University of the Pacific was established

rankings designate University of the

graduate and accelerated professional

in 1851 as California's first chartered

Pacific as a Top 100 national university

degree programs: Arthur A. Dugoni

institution of higher learning. It has a

and #18 Best University in the West.

School of Dentistry, College of the

history of firsts including California’s first music conservatory and California’s first university to open its doors to women.

The university has three campuses— in Sacramento, San Francisco and Stockton—placing us in three of the most diverse cities in the nation with some of the fastest growing and most dynamic industries in the country. The Wall Street Journal and Times Higher Education

University of the Pacific’s mission is to provide a superior, student-centered learning experience integrating liberal arts and professional education and preparing individuals for lasting achievement and responsible leadership in their careers and communities. We strive to accomplish this goal through ten schools, offering undergraduate,

Pacific (natural sciences, social sciences, humanities, fine arts, performing arts), Benerd College (education), Conservatory of Music, Eberhardt School of Business, Graduate School, McGeorge School of Law, School of Engineering and Computer Science, School of Health Sciences, and Thomas J. Long School of Pharmacy.

Student Body Profile

873 Sacramento

4,692 Stockton

3,524 Undergraduate 1,645 Professional

1,094 Graduate

698 San Francisco ENROLLMEN T BY C AMP U S

52% Female

48% Male

7.9% 5.4%

0.3% 2.1% 37.10%

20.6%

UND ERGR ADUAT E E T HNICI T Y BR E AK DOW N Native American Asian/Pacific Islander Black/non-Hispanic Hispanic White/non-Hispanic Multi-ethnic International

22.8% GEND ER

23

3.7%

Unknown/Other

AV ER AGE CL AS S SI Z E

14:1

S T UD EN T/ FACULT Y R AT IO

Student Life Pacific students receive personalized education in small class settings, allowing them to form meaningful relationships with professors and engage deeply in their field of study. In addition, students at University of the Pacific enjoy a vibrant campus life, with activities and events for a diversity of interests, including: Student Organizations: more than 150 student-led clubs

Greek Life: 11 social fraternities and sororities, 15

and organizations on the Stockton campus alone, in addition

professional fraternities; Multicultural Greek Council

to professional organizations across our three campuses NCAA Division I Sports: 10 women’s teams and seven men’s teams, competing in the West Coast Conference Arts and Culture: theatre productions in Long Theatre, concerts in Faye Spanos Concert Hall, exhibitions in Reynolds Art Gallery, movies in the Janet Leigh Theatre

Student Government Arts & Entertainment: provides exclusive and fun activities for students such as TigerLands, Brickyards, off-campus excursions and more Guest Speakers: recent presenters include former Supreme Court Justice Anthony Kennedy, PBS NewsHour anchor Judy Woodruff, Seattle Seahawks head coach Pete Carroll, former

Athletic Recreational Activities: 11 active sport clubs,

Cisco CEO John Chambers, and Dr. Philip Ewell (music

variety of intramural sports

theory professor and author of “Confronting Racism and Sexism in American Music Theory”)

Our Values Our students come first in everything we do. Student impact is an important consideration in every decision we make.

We have high academic standards with a focus on teaching, scholarship and experiential learning.

We invest in individualized attention and long-term relationships that build human potential.

We are committed to learning from and enhancing our communities.

We share a sense of purpose and pride in what we accomplish together.

We respect all individuals and embrace the richness that our diversity brings to us as an educational community.

We recognize and honor differences, creativity and bridging what is distinct to create an inclusive environment.

We demonstrate integrity in our actions.

We strive to always do the right thing and hold ourselves and others accountable.

We demonstrate authentic respect for others and a willingness to engage in genuine discourse.

We seek to establish common ground and ways to connect with others.

We honor and value one another.

Pacific Athletics Pacific’s intercollegiate athletics program is

field with support provided to student-athletes

dedicated to developing true scholar-athletes. As

in multifaceted areas from mental wellness to

a member of the nationally recognized West Coast

nutrition.

Conference, the Tigers have a legacy of success in athletics, academics and the community. Pacific offers 10 women’s and seven men’s intercollegiate teams, with more than 300 men and women participating. In the fall 2020 semester, 16 of 17 teams earned grade point averages of 3.0 or better, with nearly 50% of the student-athletes earning Dean’s List honors. Pacific provides a holistic, student-centered experience that prides itself on a high degree of integrity on and off the

In recent years, Pacific has improved much of its intercollegiate athletics infrastructure, renovating existing and constructing new facilities to serve student-athletes, including upgrades to the iconic Alex G. Spanos Center, Janssen-Lagorio Gym and Performance Center, and Pacific Aquatics Center, as well as constructing the Eve Zimmerman Tennis Center and Walter Chang Golf and Learning Center.

Position Summary Pacific Athletics seeks an energetic, innovative,

on the lives of student-athletes while growing

creative and collaborative leader who is passionate

resources and raising the profile and visibility of

about growing and enhancing the brand, image

Pacific Athletics locally, regionally and nationally.

and revenue opportunities of an NCAA Division I athletics program competing within the nationally recognized West Coast Conference (WCC).

As an Athletics leadership team member, the Senior Associate Director of Athletics will put their valuable experience to work in order to

Reporting to the Director of Athletics and serving as

create and lead a team focused on marketing,

a member of the Pacific Athletics Leadership Team,

communications, digital media, ticketing,

the Senior Associate Director of Athletics will have

partnerships and fan engagement.

a tremendous opportunity to make a lasting imprint

Position Qualifications MINIMUM

P R E FER R ED

•

Bachelor’s degree.

•

Bachelor’s degree in public relations, marketing or a related field.

•

Ten years of progressive experience in

•

Master’s degree.

•

More than ten years of experience in intercollegiate athletics and/or

external operations in sport.

professional sports, specifically marketing, fan engagement and brand management.

•

Three years of leadership experience.

•

Knowledge of data analytics used to drive social media, the fan experience and effective marketing and brand strategy.

•

Successful experience with revenue generation through sponsorship development, sales and fulfillment.

•

Knowledge and awareness of NCAA and West Coast Conference compliance requirements, rules and regulations.

Professional Judgment DIGI TAL, CR E AT I V E AND BR AND M AN AGEMEN T

MULT IMEDI A AND SALE S

•

•

Responsible for implementing a comprehensive brand development strategy, while also maintaining high brand

advertising, sales and event planning process with local,

standards for all design, video and social media.

regional and national businesses.

•

Maximize visibility for sport programs in the marketplace.

•

Work in alignment with university strategic communications to increase brand recognition and presence through print, web

•

•

Responsible for all sponsorship sales, activations and fulfillment.

•

and social media.

•

Develop, implement and direct a corporate sponsorship,

Manage relationships with external partners in media and licensing.

Supervise all web streaming activities/content for online game broadcasts.

S T R AT EGIC COMMUNIC AT IONS AND P UBLIC R EL AT IONS

Oversee all Pacific Tigers branding decisions.

•

Create strategy for all external department communications including but not limited to press releases, direct email communications and social media.

M AR K E T IN G AND P ROMOT IONS

•

Develop and implement innovative and sustainable

•

www.pacifictigers.com and the management of all website

marketing plans established to educate, inform and attract

content including web streaming, stats reporting and

target audiences, as well as evaluate the effectiveness of

human-interest stories.

the programming.

•

Manage and coordinate promotional activities for athletic

•

•

Manage advertising campaigns for print and

LE AD ER SH IP

electronic media.

•

Support a culture of diversity, equity and inclusion

Serve as the primary liaison with coaches and staff as well

that reinforces the university’s commitment to DEI and

as campus partners to ensure that brand and marketing

demonstrates a commitment to working with a diverse staff

standards of the university and the athletics department

and student body.

are met and that projects are completed within budget and on time.

•

Lead, manage and strategically structure the communications department.

contests and related special events.

•

Responsible for the presence, impact, and branding of

•

staff and other campus personnel to support the overall goals and objectives of Athletics and the university.

Work closely with Facilities and Events, Development and Alumni Relations.

Work intentionally and collaboratively with Athletics senior

•

Lead and supervise personnel, providing guidance and support for direction and growth.

President's House, Stockton Campus

How to Apply University of the Pacific is currently accepting applications for this position. Applicants will be required to upload a cover letter and current resume, as well as provide contact information for three professional references with their online application.

SUBMIS SION P OR TAL

R EQ UIR ED

Pacific.peopleadmin.com/postings Cover letter Current resume

University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression or mental or physical disability. The university will provide reasonable accommodations to individuals with a disability.

Sacramento Campus | 3200 Fifth Avenue, Sacramento, California 95817 San Francisco Campus | 155 Fifth Street, San Francisco, California 94103 Stockton Campus | 3601 Pacific Avenue, Stockton, California 95211 Pacific.edu