Prospectus: Senior Director of Digital Communications, University Strategic Communications

JULY 2021

Senior Director of Digital Communications

University of the Pacific C ALIF OR NI A'S P R I VAT E UNI V ER SI T Y OF C HOICE University of the Pacific is a nationally

in California’s state capital is home to the

ranked comprehensive university and

McGeorge School of Law, the new School of

California’s first chartered institution of

Health Sciences and an array of graduate

higher learning. Established in 1851, Pacific

programs while the renowned Dugoni School

has nearly 6,300 students and 10 schools

of Dentistry is based on the downtown

and colleges across three campuses in

San Francisco Campus. Pacific takes pride

northern California. The majority of students

in providing the highly personalized and

and the Division 1 athletics program are

caring educational, social and residential

based on the Stockton Campus, often

environments of a small college combined

cited as one of the nation’s most beautiful

with the choices and opportunities of a

college campuses. The Sacramento Campus

major comprehensive university.

Top 2%

14:1

In alumni earnings

Student/faculty ratio

(Georgetown University Center on Education and the Workforce)

#

18

Best Universities in the West (Wall Street Journal/Times Higher Education, 2021)

A B OU T PACIFIC

The University has three campuses— in Sacramento, San Francisco and Stockton—placing us in three of the most diverse and dynamic cities in the nation.

University of the Pacific was established

rankings designate University of the

graduate and accelerated professional

in 1851 as California's first chartered

Pacific as a Top 100 national university

degree programs: Arthur A. Dugoni

institution of higher learning. It has a

and #18 Best University in the West.

School of Dentistry, College of the

history of firsts including California’s first music conservatory and California’s first university to open its doors to women.

The university has three campuses— in Sacramento, San Francisco and Stockton—placing us in three of the most diverse cities in the nation with some of the fastest growing and most dynamic industries in the country. The Wall Street Journal and Times Higher Education

University of the Pacific’s mission is to provide a superior, student-centered learning experience integrating liberal arts and professional education and preparing individuals for lasting achievement and responsible leadership in their careers and communities. We strive to accomplish this goal through ten schools, offering undergraduate,

Pacific (natural sciences, social sciences, humanities, fine arts, performing arts), Benerd College (education), Conservatory of Music, Eberhardt School of Business, Graduate School, McGeorge School of Law, School of Engineering and Computer Science, School of Health Sciences, and Thomas J. Long School of Pharmacy.

Student Body Profile

873 Sacramento

4,692 Stockton

3,524 Undergraduate 1,645 Professional

1,094 Graduate

698 San Francisco ENROLLMEN T BY C AMP U S

52% Female

48% Male

7.9% 5.4%

0.3% 2.1% 37.10%

20.6%

UND ERGR ADUAT E E T HNICI T Y BR E AK DOW N Native American Asian/Pacific Islander Black/non-Hispanic Hispanic White/non-Hispanic Multi-ethnic International

22.8% GEND ER

23

3.7%

Unknown/Other

AV ER AGE CL AS S SI Z E

14:1

S T UD EN T/ FACULT Y R AT IO

Campus Life Pacific students receive personalized education in small class settings, allowing them to form meaningful relationships with professors and engage deeply in their field of study. In addition, students at University of the Pacific enjoy a vibrant campus life, with activities and events for a diversity of interests, including: Student Organizations: more than 150 student-led clubs

Greek Life: 11 social fraternities and sororities, 15

and organizations on the Stockton campus alone, in addition

professional fraternities; Multicultural Greek Council

to professional organizations across our three campuses NCAA Division I Sports: 10 women’s teams and seven men’s teams, competing in the West Coast Conference Arts and Culture: theatre productions in Long Theatre, concerts in Faye Spanos Concert Hall, exhibitions in Reynolds Art Gallery, movies in the Janet Leigh Theatre

Student Government Arts & Entertainment: provides exclusive and fun activities for students such as TigerLands, Brickyards, off-campus excursions and more Guest Speakers: recent presenters include former Supreme Court Justice Anthony Kennedy, PBS NewsHour anchor Judy Woodruff, Seattle Seahawks head coach Pete Carroll, former

Athletic Recreational Activities: 11 active sport clubs,

Cisco CEO John Chambers, and Dr. Philip Ewell (music

variety of intramural sports

theory professor and author of “Confronting Racism and Sexism in American Music Theory”)

Our Values Our students come first in everything we do. Student impact is an important consideration in every decision we make.

We have high academic standards with a focus on teaching, scholarship and experiential learning.

We invest in individualized attention and long-term relationships that build human potential.

We are committed to learning from and enhancing our communities.

We share a sense of purpose and pride in what we accomplish together.

We respect all individuals and embrace the richness that our diversity brings to us as an educational community.

We recognize and honor differences, creativity and bridging what is distinct to create an inclusive environment.

We demonstrate integrity in our actions.

We strive to always do the right thing and hold ourselves and others accountable.

We demonstrate authentic respect for others and a willingness to engage in genuine discourse.

We seek to establish common ground and ways to connect with others.

We honor and value one another.

The Position Reporting directly to the Assistant Vice President for Strategic Communications, the Senior Director of Digital Communications is responsible for leading, developing, managing and executing effective digital communications strategies to enhance Pacific’s brand and reputation and to deepen engagement of prospective students and families, and alumni and donors.

As the most senior lead for all digital channels and touchpoints for Pacific’s three campuses, the Senior Director of Digital Communications provides leadership, vision and strategy for social media, websites, e-communications, digital properties and digital experiences to ensure alignment with and support of the university’s mission, vision, values, and strategic goals.

This leader brings a deep and diverse understanding of web design; social media strategy; new and emerging digital technologies and best practices; development and management; analytics; email marketing; content strategy; SEO (Search Engine Optimization) and SEM (Search Engine Marketing); as well as a working knowledge of contemporary content management systems, project management and analytics.

They are an outstanding manager of people and resources who develops teams to their full potential and works collaboratively with communications colleagues to reach target audiences and drive organic and paid traffic to the university’s website, social media and digital publications. They supervise the web communications manager, web content specialist and web project manager.

The Department University Strategic Communications advances and promotes awareness, understanding and support of the university’s mission, vision and accomplishments.

Our award-winning team of writers, editors, designers, photographers/videographers, digital professionals and communications leaders creates inspiring content and engaging experiences that elevate Pacific’s unique brand of personalized learning and professional pathways.

Our role leverages our expertise in external and internal communications, media relations and issues management, community relations, digital and social media and web strategy. We oversee the university’s brand identity including graphic design, photography/videography and print and digital publications.

Position Qualifications MINIMUM

•

Bachelor’s degree in marketing, communications,

•

Ten or more years of experience in digital functions, including

branding, digital communications, business, new media,

(not limited to) digital strategy, content marketing, digital

or related discipline.

advertising, website strategy and deployment, user experience and architecture and SEO strategy development.

P R E FER R ED

•

Demonstrated knowledge of developing, measuring and

•

executing digital communications campaigns.

•

Experience working with senior leaders on strategic initiatives.

•

Substantial technical experience and knowledge.

•

Deep understanding of customer intent, behavior and

toward goals.

•

Strong project- and time-management skills.

•

Proficient in working in content management systems as well as Adobe, Microsoft Office, HTML and CSS, and Google Analytics.

•

customer journeys.

•

Deep experience and understanding of social media and

Expert ability to produce and measure the effectiveness

•

•

Strong analytical and strategic planning skills.

Exceptional organizational skills, detail-oriented and strong ability to multi-task and work on a cross-functional team.

•

of high-quality content across a wide range of platforms, including social media, digital media and websites.

Adaptable problem-solver and team player who enjoys working in a fast-paced environment and meets deadlines.

how to effectively use channels.

•

Adept at setting and measuring KPIs to demonstrate progress

Proficiency to build and manage high-performance, highly collaborative teams.

•

Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.

President's House, Stockton Campus

How to Apply University of the Pacific is currently accepting applications for the position of Senior Director of Digital Communications. Applicants will be required to upload a cover letter and current resume with their online application.

SUBMIS SION P OR TAL

R EQ UIR ED

Pacific.peopleadmin.com/postings Cover letter Current resume

University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression or mental or physical disability. The university will provide reasonable accommodations to individuals with a disability.

Sacramento Campus | 3200 Fifth Avenue, Sacramento, California 95817 San Francisco Campus | 155 Fifth Street, San Francisco, California 94103 Stockton Campus | 3601 Pacific Avenue, Stockton, California 95211 Pacific.edu