PACC Solidarity & Advocacy Social Media Toolkit

PACC Solidarity & Advocacy Social Media Toolkit

PACC Solidarity & Advocacy Social Media Tool Kit Updated as of: March 19, 2025

1

PACC Solidarity & Advocacy Social Media Toolkit

Context of this toolkit: Since the start of the Israeli genocide on Gaza and all of Palestine, and more recently, through the ceasefire agreement, our community has been working tirelessly to advocate for the Palestinian cause. This toolkit is designed to address and respond to the ongoing events as of the date listed below. This is a living document that will continue to be updated and expanded upon. We would like to thank every individual and organization that contributed and allowed us to include their invaluable work in this guide. If you have a resource you recommend we include, please emai info@paccusa.org.

#UntilFreedom *Click on each text box like this one throughout the booklet to open and read the linked resources.

2

PACC Solidarity & Advocacy Social Media Toolkit

According to the UN, up to 1.9 million people, or 90% of the population, in Gaza have been internally displaced, some up to 10 times or more. Since the start of the ceasefire, Palestinians in Gaza are trying to return to their homes, most of which have been either severely damaged or destroyed. Since October 7th, Israel has killed at least 61,709 Palestinians including 17,492 children, injured more than 111,588 Palestinians with over 14,222 still missing.

In the West Bank, the latest figures have seen at least 905 killed, including at least 181 children, and over 7,370 injuries (Israel-Gaza war in maps and charts: Live tracker | Israel-Palestine conflict News | Al Jazeera). Since the start of the genocide, the Israeli military has issued more than 65 evacuation orders, leaving 80% of the Gaza Strip under active evacuation orders and at least 217 journalists and media workers have been killed (Committee to Protect Journalists).

3

PACC Solidarity & Advocacy Social Media Toolkit

The Israeli government continues to target vital infrastructure in Gaza: Almost all of Gaza’s homes have been damaged or destroyed 80% of commercial facilities targeted 88% of school buildings targeted 50% of hospitals are only partially functional 68% of road networks damaged 68% of cropland damaged

Israel is purposely destroying dwellings in Gaza to make the territory uninhabitable. Many patients that are being treated in the health facilities include newborns in incubators; women with complications of pregnancy, and others all face imminent deterioration of their condition or death (WHO). Right now, Israel has halted the entry of all humanitarian aid in Gaza, going against the negotiated January ceasefire agreement. Humanitarian organizations have expressed the need for a ceasefire continuation so that they are able to provide much-needed aid to Palestinians in the Gaza Strip, which has been devastated by the 17-month genocide (Israel cuts off aid to Gaza as it seeks to change ceasefire deal with Hamas).

4

PACC Solidarity & Advocacy Social Media Toolkit

As of March 18, 2025, Israel has broken the Ceasefire deal by committing a massacre that has resulted in the death of over 404 Palestinians and 562 injured Palestinians.

Current/Updated News Articles on What’s Going on LIVE: Trump issues ‘last warning’ to Hamas, Israel maintains Gaza blockade | Al Jazeera ‘We thought the war had started again: Israeli killings in Gaza resume as ceasefire hangs by a thread -- Mondoweiss Israeli attempts to obstruct release of our prisoners have failed -TRTWORLD Israel-Gaza war in maps and charts: Live tracker | Israel-Palestine conflict News | Al Jazeera

5

PACC Solidarity & Advocacy Social Media Toolkit

PACC Education Programs Brochure PACC has a number of educational programs and workshops that are facilitated regularly both in-person and virtually. Please see here for a brochure of all of our programs.

Palestine Resource Guide Palestine Talking Points Guide Media Talking Points Guide Palestine Soundbites How to Talk To Children About Palestine

6

PACC Solidarity & Advocacy Social Media Toolkit

Resources By Other Organizations PACC has a number of educational programs and workshops that are facilitated regularly both in-person and virtually. Please see here for a brochure of all of our programs.

All Things Palestine USCPR Toolkit Drop The ADL Toolkit Protect Palestine Palestine Academy

7

PACC Solidarity & Advocacy Social Media Toolkit

Social Media

8

PACC Solidarity & Advocacy Social Media Toolkit

Captions for Social Media: 1. Palestinians, living under the oppressive occupation by Israel since 1948, deserve protection from both the occupying power and extremist settlers. Ensuring the safety and security of the 2.2 million people who live in Palestine is of paramount importance.

2. The continued occupation of Palestine has laid the foundation for the persistent violence and suffering endured by the Palestinian people. There can be no justification for war in a situation where one party is an occupier and the other is occupied.

3. The responsibility for the escalating violence lies with Israel and its right-wing extremist government, whose actions and policies have exacerbated the situation. The occupation and the subsequent violence are direct outcomes of these policies.

4. Palestinians under occupation have the inherent right to resist the oppressive forces by all legitimate means available to them, as recognized by international humanitarian law and human rights principles.

5. We demand an end to U.S. military funding to Israel.

9

PACC Solidarity & Advocacy Social Media Toolkit

10

Captions for Social Media: 6. Sustainable peace in the Middle East can only be achieved by ending the prolonged occupation and addressing the legitimate rights and aspirations of the Palestinian people.

7. The United Nations and major humanitarian organizations like Doctors Without Borders are demanding that life-saving supplies- including fuel, food and water – be allowed into Gaza and Israel is denying it.

8. “May humanitarian rights be respected, above all in Gaza, where it is urgent and necessary to guarantee humanitarian corridors to help the entire population” - Pope Francis 9. “The most recent violence does not come in a vacuum, but grows out of a long-standing conflict, with a 56-year long occupation and no political end in sight.”- UN Secretary-General António Guterres 10. Israel must be held accountable for the 20,000+ Palestinian population that have been murdered under its occupation. The international community must play a role in ensuring compliance with human rights and international law. The current retaliatory actions by Israel constitute war crimes, further exacerbating the situation and deepening the suffering of innocent Palestinians. Such actions cannot be justified under any circumstances.

PACC Solidarity & Advocacy Social Media Toolkit

11

Social Media Accounts to Follow: We would like to emphasize the importance of social media activity in getting our message out.

Mainstream media outlets are actively censoring Palestine and this is why every voice matters. There are currently tools and strategies being introduced to bypass Anti-Palestinian censorship such as: Screenshotting and not sharing directly Not using key words that they may be blocked like Palestine Using boosted stickers *Please note that many active and current social media accounts are getting censored and even deleted for posting about Palestine.

Recommended Active Palestinian Accounts to understand the Palestinian Struggle: @Motaz_azaiz @joegaza93 @lama_jamous9 @mosab_abutoha @plestia.alaqad @eid_yara @hindkhoudary @wael_eldahdouh @wizard_bisan1 @YoumnaElSayed17 @noor.harazeen @nouraerakat @Mohammedelkurd (Al Jazeera’s Gaza @a7mhisham @imamomarsuleiman @ahmedhijazee Correspondent) @mariambarghouti @aborjelaa @Youmna_elsid @sobhe_sayyed @salma_shurrab @anasjamal44 @wissamgaza

PACC Solidarity & Advocacy Social Media Toolkit

Organization Instagram Accounts: @paccusa @adalahjusticeproject @USCPR @pal_legal @unrwausa @Ampalestine @jvpny @ifnotnoworg @theimeu @palestineyouthmovement @visualizing_palestine @We_Are_Not_Numbers @eye.on.palestine @Museumpalestinianpeople

@paliroots @hiddenpalestine @watanpalestine @existenceisresistance @key48return @playgroundsforpalestine @landpalestine @mondoweiss @aljazeeraenglish @doctorswithoutborders @Qudsn @Eye.on.palestine @Middleeasteye

12

PACC Solidarity & Advocacy Social Media Toolkit

Graphics and Images to Repost:

13

PACC Solidarity & Advocacy Social Media Toolkit

14

Hashtags: #FreePalestine #palestineunderattack #savepalestine #prayforpalestine

#savepalestine #savegaza #palestinewillbefree #endethniccleansing

#saynotoapartheid #endthegenocide

PACC Solidarity & Advocacy Social Media Toolkit

15

Where to Donate:

Click here to donate

Click here to donate

Click here to donate

Click here to donate

Click here to donate

PACC Solidarity & Advocacy Social Media Toolkit

PACC Support Group Check out PACC Programs to schedule an emotional support group meeting.

1. CAIR-NJ Resources a. KNOW YOUR RIGHTS GUIDE b. INCIDENT REPORT FORM c. PALESTINE LETTER TEMPLATES d. CAIR-NJ PRESS RELEASES e. PRO BONO LAWYER SIGN UP f. OPEN LETTER TO ELECTEDS

16

PACC Solidarity & Advocacy Social Media Toolkit

17

CONTACT INFO 1- Palestine Legal (New York) Resources a. Intake Form b. Know Your Rights

Palestine Legal’s Know Your Rights Student Handbook

Palestine Legal’s Know Your Rights Video Series

d. News and Updates:

Palestine Legal’s Resources Guide

2- American Arab Anti-Discrimination Committee (ADC) Contact ADC Legal

PACC Solidarity & Advocacy Social Media Toolkit

Action Tools 1. AMP- Tell Your State Senator and Rep to Support HB 2723, Take Action Now!: Take Action Here 2. USCPR- Block Weapons to Israel! Take Action Here: Take Action Here 3. CAIR-NJ Take Action Here 4. American Arab Anti-Discrimination Committee (ADC) Take Action Here

GO TO THE STREETS For a list of actions follow:

Palestinian Youth Movement How to find a protest

18

PACC Solidarity & Advocacy Social Media Toolkit

19

JOIN THE BDS MOVEMENT BOYCOTTS involve withdrawing support from Israel’s apartheid regime, complicit Israeli sporting, cultural and academic institutions, and from all Israeli and international companies engaged in violations of Palestinian human rights.

DIVESTMENT campaigns urge banks, local councils, churches, pension funds and universities to withdraw investments from the State of Israel and all Israeli and international companies that sustain Israeli apartheid SANCTIONS campaigns pressure governments to fulfil their legal obligations to end Israeli apartheid, and not aid or assist its maintenance, by banning business with illegal Israeli settlements, ending military trade and free-trade agreements, as well as suspending Israel’s membership in international forums such as UN bodies and FIFA.

Know What to Boycott

Join A BDS Campaign

PACC Solidarity & Advocacy Social Media Toolkit

Sign These Petitions:

1.

Tell Congress: Black Weapons to Israel. | Adalah Justice Project

2. Tell Congress: NO more weapons to Israel! | AFSC 3. Tell Congress: Block Weapons to Israel | USCPR 4. DEMAND Congress Stand Up to President Trump | AJP Action 5. Free Mahmoud Khalil - Tell Your Members of Congress to Demand his Release! | CAIR

20

PACC Solidarity & Advocacy Social Media Toolkit

How to “beat the algorithm”: Tips for the censorship on social media What is “Shadowbanning” or censorship?

Censorship is when an app like Instagram blocks you fron posting, going live, writing comments or your account gets suspended or deleted. You usually get told by the app that your “post goes against our community guidelines” - this is sometimes temporary or permanent. Pro Palestinan content has been found to be censored more on social media apps than other movements.

Shadowbanning is a form of censorship where you are not told you are being blocked by the app but supposedly blocking your engagement from your followers. Shadowbanning is still a theory not proven true.

The most important thing about app is content ranking - their objective is to push the best piece of content to the top of your feed and how they base this ranking is engagement. Likes, comments, saves, how long they watch your video or how fast they swipe your content.

How to navigate the algorithm:

Encourage your followers to engage! Ask your supporters to like, comment, share and save your content to boost your content with the algorithm. You can also encourage your audience to engage with your content by asking questions.

21

PACC Solidarity & Advocacy Social Media Toolkit

22

Post original content, not re-shared things, so photos and videos directly from your camera roll. So if you want to reshare something, take screenshots of it and post those or screen recordings of videos instead of just re-sharing or tagging (especially because the accounts you are reposting have likely been reported several times by pro-Israel crowd and might be banned themselves) Customize your reshares: Even if it is someone else’s text - add some text, summary, picture, sounds, or your own picture. These apps like it when you are customizing not just resharing.

Be consistent but don’t over post Post on your stories everyday! Being consistent is key for getting your content at the front of the line.

LIKE LIKE LIKE! Don’t just swipe past other people’s content - like, comment, and engage with it so they can also be ranked higher.

Break up your stories with pictures of other things, literally anything, the sky, coffee, etc for an ‘algo break’ as they say. Also from your own photos not the app. You can actually even post random pics as the background of your pal related stories - like your dog or cat or even a selfie. There is a theory that less “family-friendly” content could put you at risk of a shadowban.

Avoiding using key “sensitive” words or spell them different (Pal*st*ne) or break them up (ie Pal es tine) because it picks up on key words, same for hashtags, don’t use popular or generic hashtags about Palestine.

PACC Solidarity & Advocacy Social Media Toolkit

23

If you want to write something, after you write it in Instagram or in your Notes, screenshot it and post the screenshot instead of posting text directly on Insta (this makes it easier to pick up on key words etc). Be strategic with your words: The app is smart so when you communicate your thoughts be dilegent. Always write a caption and don’t over do hashtags - only use 3-5 hashtags because the app might think you are a bot.

Don’t update your app, apparently Enable ‘Sensitive Content’ on your Insta (if you feel comfortable doing this) which will help you see more.

Watch this quick video to learn more!

Tips and resources for covering the Israel-Gaza Mohammed El Kurd | Media Literacy

(973) 253-6145 info@paccusa.org www.paccusa.org 388 Lakeview Ave, Clifton NJ 07011 Palestinian American Community Center @paccusa