Ozcetera, Issue 2

cetera Oz Magazine’s semi-monthly news from Georgia’s creative & entertainment industries.

The NEXT COOL THING Event

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In this Issue: Ozcetera - p. 4 Go For Jimmy! - p. 10 Behind the Camera with Drew Props

The NEXT COOL THING Event - p. 14

PUBLISHERS: Tia Powell - Group Publisher. Gary Powell - Publisher ASSISTANT PUBLISHER & SALES: Tiana Fernandez SALES: Randy Pecot - Sales Consultant EDITORIAL: Tiana Fernandez - Ozcetera Editor RESEARCH: Carolyn Richards MYRMIDON/IT: John Cleveland Sherman, III DESIGN: Christina Wills - Art Director, Sarah Medina - Design & Production CALL: 404.633.1779 • 800.705.1121 MAIL: 2566 Shallowford Road - Suite 104, #302 - Atlanta, GA 30345 www.ozonline.tv • www.ozmagazine.com Copyright © 2011, Oz Magazine. All rights reserved.

ABOUT THIS ISSUE’S COVER

Traditions in Tile and Stone is a family owned business that opened its doors in Georgia in 1936. We currently have 11 showrooms throughout the Southeast and have developed long standing relationships with builders, designers, architects and contractors.

Our participation with The Next Cool Thing provided us a unique opportunity to showcase the creativity and resources within our company and our Psycho display was a collaborative effort from many people. Our display was designed, built and tiled in house and consisted of a ‘shower’ featuring 4x6 inch Calacatta Gold natural stone along with a coordinating custom stone and glass octagon mosaic. Matching glass was repeated in 4x6 sections throughout the wall. The famous figure of Janet Leigh was represented by a glass mosaic covered mannequin that we cut to fit into the wall and then hand glued the glass pieces. To finish the look of the space and give it the ‘final touch’ the shadowy knife was added which made the scene unmistakable. The lighting effect was by Higher Ground Events. The success of this display is truly an example of our capability to take a job from design through construction. Anything is possible at Traditions in Tile and Stone.

cetera

OBJECTFRONTIER CHOOSES ARKETI Arketi Group is rebranding ObjectFrontier Software (OFS), an outsourced product development firm, to help elevate the company’s corporate brand. Arketi’s work began with the development of corporate messaging platform, which serves as the foundation for OFS’ marketing and awareness efforts. Arketi will also visibly rebrand the organization with the creation of a new website and sales material.

“OFS has witnessed significant growth in recent years and needed a firm to help articulate its unique position as the leading outsourced product development firm,” said Rich Napoli, chief operating officer at OFS. “Arketi was ideally suited to help OFS capitalize on its growth opportunities because of their depth of knowledge and proven track record in high-tech positioning and message development.”

JAYAN ADDS TO TEAM Jayan Films has signed two directors for representation within the commercial, corporate, and original content markets. Daryl Goodrich brings experience from international commercial, broadcast, and corporate work, in addition to award-winning special venue films.

Founder and Chief Creative Officer Jimmy Collins states: “Daryl brings to Jayan Films the international experience desired to position us as a global media company. Daryl is also equally proficient in broadcast design. This, coupled with his directorial skills, creates a high level of creativity in each and every project he undertakes.”

Mark Claywell

Mark Claywell works within the commercial, corporate, and original content markets. Mark’s work covers a wide range of styles from “slice of life” advertising to dramatic storytelling.

According to Director of Business Development Bob Judson: “The addition of Mark to Jayan’s roster of directors adds to our depth of creative storytelling. Mark has a solid client base throughout the country and Jayan Films looks forward to representing him.”

Darryl Goodrich

NEW NETWORK: MPTV Dish Network is adding a new network to its lineup. My Portal TV (MPTV) will be available in 18million+ households as a result of a distribution deal between SimplyMe TV/Distribution, HLG Enterprises and The Peachtree Village International Film Festival (PVIFF). MPTV features independent films, studio features, music videos, reality shows, and drama series. MPTV plans to expand to other networks such as Comcast, Uverse, Verizon Fios, and EchoStar within 120 days of operation. An online portal of the network with additional programming will provide a new method for independent filmmakers to pitch TV shows and films to executives.

PVIFF Founder/Executive Producer & HLG Enterprises CEO, Len Gibson, serves as the CEO of this new dynamic network. Additional members of MPTV’s executive team include COO/Co-Chairman James “JB” Brown as Partner, Krys Cameron of SimplyMe Distribution/SimplyMe TV, acclaimed actor Tommy Ford as President of Entertainment, Producer Autumn Bailey Ford as EVP of Acquisitions and Darren Benbow as Director of Programming.

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ATLANTA SCREENING OF “JANE”

Jane Fonda’s documentary “Jane” chronicles a then 25-year-old Fonda’s every move as she prepares for the ill-fated Broadway debut of “The Fun Couple.” This very rare screening at the Woodruff Arts Center benefits G-CAPP and features Jane Fonda like you’ve never seen her. The Atlanta screening was only the second public showing of the film, ever.

After the screening, Susan Booth, artistic director of the Alliance Theater, led a discussion with Fonda and breakthrough actress Gabourey Sidibe (from the movie, “Precious”), about personal triumph made possible through involvement in arts and entertainment. “I feel in many ways it’s about a girl with no voice who let herself be bullied,” says Fonda about the film and reflecting on that period in her life. “When I wrote my book, ‘My Life So Far,’ I knew I’d have to deal with that period of my life. So I went into my room, shut the door, pulled down the blinds and watched the movie.”

BEN CALLNER JOINS POGO Pogo Pictures recently added award-winning comedy director Ben Callner to their roster. Callner possesses a knack for finding inherent truths in the most unlikely scenarios, while capturing candid and natural comedic performances. Creating humor that is absurd yet believable, he effortlessly balances entertainment with advertising.

Callner’s recent animated PSA for the National Children’s Study garnered 3 ADDY™ awards and a Telly. In 2010 he won top prize in the Georgia Lottery’s Super Bowl competition with his afro-wearing, talking hamsters spot, in addition to another Telly.

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cetera BULLS-EYE ON DISC-O-BED

www.bullseyecreativecommunications.com

CASE STUDY

Disc-O-Bed Branding

“Great Job! Our European offices cannot wait to use the new logo and stationary materials!””

Douglas Owen CEO, Disc-O-Bed LLP

The Company Disc-O-Bed is a 22-year-old, privately-owned international company that manufactures a compact, transportable and stackable cot/bed system. They are headquartered in Duluth, GA, with their main manufacturing plant in Johannesburg, South Africa. They also have offices in Germany, China, Canada and Brazil.

company questionnaires and on-site workshops. The new brand planner addresses Disc-O-Bed’s positioning in the marketplace, business focus and character. A new, more-encompassing tag line also emerged: Extreme Sleep Solutions.

The next step was to create a new, exciting visual brand identity; the

design incorporates a circular element to reinforce the importance of the disc device to the integrity of the product.

The company’s initials (DB) are also embedded within the design.

The final step was to incorporate the new logo into a company stationery package. This package includes trifold business cards with a custom

The Challenge When Disc-O-Bed contacted Bull’sEye, their primary goals were to establish uniform brand-building objectives and to create a new company image that was more modern and fresh. And, they wanted to appeal to the consumer market.

At that time, Disc-O-Bed’s corporate brand included a conventional, generic stationery system, an outdated logo design and a sterile, limited tag line.

The Solution The first step Bull’s-Eye took was to build a completely new brand platform for the Disc-O-Bed company and product. This was accomplished through a series of

biggest piece being a new company logo. Disc-O-Bed wanted a logo that more clearly projected who they were: a young, vibrant, entrepreneurial company that is on the cutting edge of technology. Bull’s-Eye took that message and created a logo that is bold, modern and clean. The new

die-cut, letterhead, note cards and a die-cut, embossed pocket folder.

The Results The client is thrilled with the end result. Their overseas offices are excited to begin using the new marketing tools.

404.352.3006 1 paper mill place, atlanta, georgia 30318

Bull’s-Eye Creative Communications created a completely new brand platform for the Disc-O-Bed company and product.

Disc-O-Bed is a 22-year-old, privately owned international company that manufactures a compact, transportable and stackable cot/bed system. They are headquartered in Duluth, GA, with their main manufacturing plant in Johannesburg, South Africa.

Disc-O-Bed wanted a logo that more clearly projected who they were: a young, vibrant, entrepreneurial company that is on the cutting edge of technology. Bull’s-Eye took that message and created a logo that is bold, modern and clean. The new design incorporates a circular element to reinforce the importance of the disc device to the integrity of the product.

The company’s initials (DB) are also embedded within the design. The final step was to incorporate the new logo into a company stationery package. This package includes tri-fold business cards with a custom die-cut, letterhead, note cards and a die-cut, embossed pocket folder.

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SPRING FIZZ

Fizz City just wrapped a Spring TV broadcast event for Belk stores, including an Easter spot featuring 75 white bunnies, an enchanted little girl and her loving mom and dad. Director Georgia Tanner was on location in Orlando, completing the first wave of lifestyle spots for this Southern based family stores. Crawford Media Services edited the spots.

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JUNE 2010

cetera

CSE PURCHASES HUEY+PARTNERS CSE, a leading sports and entertainment agency, purchased creative agency Huey+Partners. CSE’s clients include Fortune 500 brands: CocoCola, AT&T and Aflac as well as networks such as ESPN and Fox Sports Net. The agency also represents several of sports’ top athletes, coaches and broadcasters including many with Atlanta ties, such as, John Smoltz, Jason Heyward, Jeff Francoeur, Matt Kuchar and Doc Rivers.

(L-R) Lonnie Cooper, Huey, (L to R): Lonnie Cooper, Ron Huey, MarkRon Lazarus

Mark Lazarus

ATLANTA

CSE, a leading sports and entertainment agency, today announced the purchase

“Great ideas fuel our business. Huey+Partners

of Huey+Partners – one of the Southeast’s most acclaimed creative agencies.

has a reputation for creating concepts that

CSE’s clients include Fortune 500 brands such as Coca-Cola, AT&T and Aflac as

demand the audience’s attention. As our

well as networks such as ESPN and Fox Sports Net. The agency also represents

Executive Creative Director, Ron will use

DURANT TAKES ON EXECUTIVE ROLE

his experience, talent and vision to guide

his team to connect brands with fans.”

Cathy Irby Durant, a video and film producer/director is the new national executive - Mark Lazarus, President, Marketing CSE director of the Carl’s Kids Foundation. Founder and& Media, President, Carl Jackson asked Durant Founded in 1986, CSE is headquartered in Atlanta with offices in New York to run the foundation as he approaches his 50th year caddying at the Masters. Carl and production facilities in Little Rock.

Jackson created the Carl’s Kid Foundation with a mission to introduce young kids to theHuey+Partners prestigious world of golf while promoting the need to stay in school and to be is a creative agency known for smart, imaginative, brand-building work. Their clients include Etonic USA, Decision Lens, The Library of Congress, South Carolina Policy physically fit.Council, AGCO, Isipho and Holland & Company to name a few. You can reach Ron Huey at 770-955-1300 or www.groupcse.com

several of sports’ top athletes, coaches and broadcasters including John Smoltz, Jason Heyward, Jeff Francoeur, Matt Kuchar and Doc Rivers just to name a few.

Durant has worked in the video and film production industry for over 20 years. Some of her titles include: news producer, news video editor, public affairs director and producer/director of marketing videos, TV commercials, TV programs, music videos, and international documentaries. Durant also brings with her years of promotions, advertisement, media relations experience as well as experience with major entertainment contacts.

PHOTOGRAPHER’S CHOICE Sixty-two artists will be featured in the Atlanta Photography Group exhibition “Photographer’s Choice” which runs from April 1-May 20 at APG Gallery space/Tula Art Center. This annual exhibition by APG’s members offers gallery visitors a chance to view and collect images from some of Atlanta’s finest photographers. Each is represented by an image he or she has personally selected for inclusion in this annual exhibition. Photographers in this event often feature fabulous images that do not fit within their current or past body of work, but still deserve merit.

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OZ MAGAZINE IS BACK & BETTER! Visit www.ozmagazine.com for a list of places that you can pick up your copy for free! film & tv • print • new media • lifestyle

DON’T MISS OUR UPCOMING JUNE/JULY ISSUE!

COVER: Setting the Mood with Set Designers and Decorators. april/may 2011

FEATURE: Local Illustrators that make a design firm’s job easier.

FEATURE: Transmedia and Advertising FEATURE: Need something printed – but need to cut corners?

Printer’s suggestions on how to save on your printed pieces.

PER DIEM: Local industry professionals share where they kick back in Cabbagetown.

BRING YOUR CAMERA: Summer Festivals you don’t want to miss.

FOR ADVERTISING RATES: STUDIO BOSSES, p. 14 LOCAL PHOTOGRAPHERS, p. 23 WINE COUNTRY, p. 34

Call Tiana Fernandez at 404.633.1779 or Randy Pecot at 404.633.1779; 678.266.0172 (cell)

9

BEHIND THE CAMERA WITH

DREW PROPS

There are times when a man has to step forward to do what’s right, and sometimes the right thing to do is to get weird. And sometimes the weird sticks around longer than it ought to. And sometimes it gets written down...

FLASHBACK : Saturday, December 8, 2001

It was nearly midnight in the town of Crawfordville when a voice rang out in the chill November air:

“I know it was you, Fredo. You broke my heart.”

Our first assistant director, Louis D'Esposito, was quoting Michael Corleone over channel one, and every time the process truck made a swing past the courthouse Louis would smile and point at me in a way which made it clear that I should not be surprised to discover a horse’s head tucked beneath the sheets of my hotel room.

This was, of course, entirely Jimmy’s fault; if I was going to finish this picture in one piece I would have to take care of Jimmy permanently, which was going to be a bit of a problem since Jimmy only existed inside the Walkie-Talkie.

What Louis didn’t know was that two years prior to this film I’d been on a big show where the 1st AD turned out to be a rotten bully to his own crew and was constantly berating and belittling them on channel one. It was embarrassing and unnecessary and didn’t sit right with the rest of the crew but what could anybody do? After one particularly scalding public outburst to one of his hardest working ADs I felt a twinge of rebellion stirring in my soul and from somewhere deep within my psyche a fresh-faced PA named “Jimmy” sprang forth onto channel one, the realm of the 1st AD. Jimmy was always enthusiastic and eager to report the condition of his extremely remote and absolutely unnecessary lock-up to the tyrannical 1st AD, and Jimmy’s muppet-like speech impediment was underscored by a simpleton’s innocence. Jimmy the nonexistent PA would typically “appear” on channel one to make his reports any time the 1st AD began raking his team over the coals, peppering the 1st with questions and occasional opinions about shots. Though Jimmy was a lovable anarchist and gained instant adoration from some of the crew, time and experience make me realize what a juvenile act it had been and I do (mostly) regret loosing him on the world.

Still, how could anyone not love hearing the excited burble of “Go Foh Jeemy!!” over channel one from time to time?

The terms “walkie” and “radio” are used interchangeably in the motion picture industry.

10

I’m not sure where Jimmy went after his very first show, but he returned most unexpectedly two years later for the filming of Sweet Home Alabama during a punch-drunk tour of Georgia, from Atlanta to Rome to Crawfordville… only this time Jimmy wasn’t there to make trouble, he was just having fun. Even better, the 1st AD on this new show (Louis) had an entirely different reaction to Jimmy: he loved him.

By the time our crew had rolled into Crawfordville Louis would ask over channel one “Where is Jimmy?? I love Jimmy!! Jimmy, where are you?”. Sometimes Jimmy would reply, sometimes he wouldn’t. Some of the PAs on the crew had started doing their own versions of Jimmy, confusing things further and leading Louis to put out a bounty out for the true identity of Jimmy eventually leading back to that showdown in Crawfordville: the 1st AD of the movie calling Drewprops out on channel one for being Jimmy. My cover appeared to have been blown.

The following Tuesday our company had moved south of Crawfordville to the taxidermy-enriched climes of Heavy’s BBQ, and I went onto set to take something to my co-second, George Lee, who was preparing pink umbrellas for actress Jean Smart. I sat down on a bar stool next to Louis and before he could turn around I quietly issued a signal into my radio on channel four then quickly switched back to channel one, stealthily turned up the volume on the Walkie and placed the Walkie onto the bar, aimed toward Louis.

As soon as he turned and saw me sitting beside him Louis began grinning; his eyes twinkled with the satisfaction of a French revolutionary who’d just nabbed the Scarlet Pimpernel (or like Barney Fife after catching Goober jaywalking, for those of you whose knowledge of literature ended with the Illustrated Tale of Two Cities). I began to list the reasons that it just wasn’t possible for me to be Jimmy but Louis was having none of that, like Deputy Fife: he knew when he had his man.

That’s when channel one suddenly exploded into life with the unmistakable warbling of the real Jimmy, nattering on with some sort of gibberish about a completely needless lock-up inside the honeywagon.

“Jimmy’s in the poo-poo hut!!!”

Louis’ satisfied grin evaporated instantly into the most hysterically shocked look I’ve ever seen on a 1st AD’s face. Everything Louis knew about the world had been turned upside down… he kept looking back and forth between his radio and me with his jaw wide open. With an air of righteous indignation I stood up and snarled, “See?? I told you I wasn’t Jimmy!”, before snatching my radio from the bar and stalking off set.

Story continues on the next page...

RITES OF PASSAGE One of the most catalyzing events in an eager young PA’s life is the moment in which they’re handed a fully functional Walkie-Talkie. It’s the motion picture equivalent of being handed the keys to the family station wagon; a great and grand and very public responsibility in which they can ensure that anyone within broadcast distance can be made to realize how incredibly important they’ve suddenly become through the overuse of words like “copy”, “roger”, “okay”, “whaaa?”, “no, seriously, what did you say??” and many other obscure and mystical incantations which are covered in greater detail in the accompanying radio primer (”WalkieTalk 101”).

This period of radio-induced self-importance generally lasts between 20 minutes and 45 years, though it’s a widely held belief that “Walkie fever” can be quelled by clipping a Walkie to a PA’s belt because the sudden and unexpected exposure of a person’s butt crack normally wrings the glamour out of the possession of a radio.

Studies by the Midwestern Institute of Transmissions (MIT) have demonstrated that Walkies are particularly attracted to water, stating that “the deeper the water the stronger the attraction” (see chart provided by the Unit Production Management division of the Directors Guild of America) and that Best Boys stand the greatest chance of losing a Walkie in water.

It’s difficult to imagine the craft of filmmaking prior to the advent of radio communication, and even more unimaginable how those radio-free crews managed to keep tabs on each other prior to the existence of Channel 2.

For the sake of the uninitiated, Channel 1 is dedicated to anything associated with “making the shot happen” and is thus guarded with great jealousy by the 1st Assistant Director, so much so that whenever a voice calls out frantically for someone to “Go to 2” for a sidebar discussion, you should in no way be surprised to observe several dozen crew members surreptitiously reaching down to change their radios to Channel 2 in order to eavesdrop on the aforementioned panicky radio conversation for the simple fact that one department’s grim emergency may directly affect the entire company’s schedule. It’s no secret that film crews thrive on misery so long as it isn’t their department doing the suffering.

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BEHIND THE CAMERA WITH

DREW PROPS

WALKIETALK 101 A Glossary of Walkie Talkie Terms 10-20

Current location. Typical use would be “What’s your 10-20?”. Also know as “ten twenty”.

10-100

The act or state of needing to urinate. Typical use would be “I’m 10-100” or “I need to go 10-100”.

10-200

The act or state of needing to poop. Typical use would be “I’m 10-200” or “I need to go 10-200”.

Channel Assignments – (example)

Each department of the shooting crew typically has its own channel so that it can have internal conversations outside of channel 1 or channel 2.

These assignments vary from region to region and show to show, but this is a typical example:

Channel 1 - Production/Traffic Channel 2 - Sidebar discussions Channel 3 - Transportation (”Transpo”) Channel 4 - Props Channel 5 - Backup for Channel 2 Channel 6 - Camera Channel 7 - Electric Channel 8 - Grips Charger

A charging station for radio batteries. Available as single chargers and multiple chargers.

Dead Battery

A depleted radio battery.

Go to 2

I allowed Louis to puzzle over the mystery of Jimmy for more than a week before explaining to him how I’d given our prop truck driver, Johnny Poucher, a tape recording full of Jimmy’s crazy ramblings and told him to listen for my cue before playing the recording over channel one.

As far as I know that was the last show I worked on with Jimmy, though I did hear that some of the PAs had taken Jimmy with them to their next shows. I shudder to think what sort of calamities that might have caused.

You see, I’m older and I finally understand that the walkie is a crucial tool of the motion picture industry and should never be misused, regardless of the circumstances.

To make amends for my past walkie misdeeds I am now urging my production friends around the world to begin training current and future production assistants on proper radio etiquette and to expedite the process I have created a paper model of a walkie talkie to allow for inexpensive training sessions. Simply cut out the “On-Set Activity Playset #5 : Walkie-Talkie” and slide the tabs into the corresponding slots. If you are inexperienced at using scissors, please ask a prop person or a responsible looking producer for help. Please take particular care when assembling the antenna sub-assembly and don’t forget to attach the belt-clip (since the paper is so light you will have to simulate the weight of the radio pulling your pants down by tugging at your pants with one hand).

Please consult the sidebar “WalkieTalk 101” for some of the general terminology your PAs should incorporate into their training. Make sure that they know the difference between “10-20” and “10-200” - lives will hang in the balance.

• Teach your future Spielbergs how to change channels on their radios and how to turn down their volume if they are near camera and are operating without a headset.

• Simulate changing batteries.

A directive made over the radio instructing the receiver to change channels on their radio to channel 2. Alternate use off-air might mean for people to take a discussion elsewhere.

• Put a cement block into a backpack and have them carry it around all day to simulate being in charge of spare batteries.

Hot Biscuit

• Drill them on the procedure for switching to channel 2 and then back to channel 1.

A fully charged radio battery.

An instruction given to police who are holding up street traffic to allow held auto traffic to continue past set unhindered.

• Teach them to ANSWER the $#!*@!! radio when the 1st or 2nd AD calls out for some assistance.

• Show them how to bounce a radio on the pavement like a frustrated 1st AD when no PAs respond to an all-call.

Radio

See “Walkie Talkie”

Walkie Talkie

A walkie-talkie (more formally known as a handheld transceiver) is a hand-held, portable, two-way radio transceiver. Also called a “Radio”.

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Most importantly, make sure that they have FUN!!

FOLD HERE

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G

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SLOT “ I ”

FOLD HERE SLOT “A”

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CH FOLD HERE

SLOT “G”

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VOL

FOLD HERE

SLOT “L”

SLOT “K”

Fold dial artwork at marked lines then glue blue tabs underneath to form a cube. Insert red tabs into top of walkie talkie at marked slots.

GLUE

SLOT “J”

SLOT “H”

Channel Dial Sub-Assembly

CH

GLUE

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Volume Dial Sub-Assembly

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DREWPROPS

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Slip antenna sections together with included slots.

Belt Clip Sub-Assembly

TAB

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Fold legs of belt-clip clasp together and insert into marked slots.

SLOT “B” FOLD HERE

208V-309J2023A-4832P

Walkie Talkie Sub-Assembly

FOLD HERE

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Fold walkie talkie artwork at marked lines. Insert red tabs into marked slots. Attach volume and channel dial sub-assemblies then attach the belt-clip sub-assembly. Finally, assemble and insert the antenna sub-assembly to complete your own movie experience walkie talkie!

J

TAB

K

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Antenna Sub-Assembly

DREWPROPS’ AUTHENTIC MOVIE EXPERIENCE CRAFT SERIES

On-Set Activity Playset #5 : Walkie-Talkie

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Collect Them All!

Andrew Duncan, known in the motion picture industry as “Drewprops” has been writing about the craft of filmmaking from the inside out since the mid-1990s. His confusing and often embarrassing stories from behind the scenes provide a unique insight into the craft of filmmaking from the perspective of the shooting crew, artists and designers who bring your favorite films to life on the big screen!

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Picture a building the length of football field, and add

n

GPP #1

COAT CHECK

FOOD

FOOD

FOOD

#9

#5

#2

FIRE EXIT #28

#21

FOOD

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gantry @ 12'-5" clr

#15

gantry 12'-0" Clr

FIRE EXIT

FIRE EXIT

FIRE EXIT

FIRE EXIT

a half length more. Fill it with 300 creative exhibits representing the film & television industry, the interior design industry and the event design industry. Attract 13,000 industry professionals for the weekend, mix in great food and flowing bars and what you have is THE NEXT COOL THING.

FOOD

#34

FOOD

VIP LOUNGE #20

FOOD #4

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RED CARPET

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RED CARPET

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STAGE

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FOOD FOOD

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FIRE EXIT

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VIP LOUNGE

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#39 RESTROOMS

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FIRE EXIT

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PHOTOG'S

RED CARPET

REGISTRATION

#27

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eld in January 2011 THE NEXT COOL THING was the brainchild of organizer Barbara English, founder of TO THE TRADE ONLY, and the executive board of Georgia Production Partnership (GPP), the prominent Georgia organization of the film & television community.

Today, the Georgia Tax Incentives play a major role in bringing more of the entertainment industry to Georgia. Since the adoption of a state incentives policy, industry professionals have been scrambling to prove the infrastructure to support exploding film production is here. Creating awareness of the available resources in Georgia was the mission of this event. In order for production companies to take full advantage of the Georgia tax incentives, local suppliers of goods and services must be in place. The huge interior design industry in the state already exists and many suppliers to that industry are now looking to tailor their inventory and policies to become “film friendly” to capture this growing market.

As with the new Camera Ready Program, locations and municipalities are setting legal guidelines and permitting procedures in place for location shoots. The program has stimulated interest all over Georgia.

More counties are registering with the film office every month as ‘Camera Ready’ to better market their great locations to shoot. Resources targeted to the art department are lining up to do the same.

The exploding interest in using Georgia as the location to shoot indie, documentary and feature films sparked the expansive variety of participants in THE NEXT COOL THING. Rather than a standard tradeshow, THE NEXT COOL THING was designed to inspire industry professionals to see the possibilities of the creative process in action. Each resource was creatively challenged and positioned to show off its talents and wares based on an exhibit inspired by a movie or television theme.

This past event required prop houses, artisans, design and furnishing show rooms, construction craftsmen and suppliers to create sets inspired by the entertainment industry itself.

To participate, exhibitors were required to submit an artist rendering for consideration to be placed at the event. The themes ran from “Psycho” to “Mommy Dearest,” “Interview with a Vampire,” “Sex and the City,” “Moulin Rouge” to “Auntie Mame.” There were over forty collaborative exhibits. Each themed set was created, constructed and installed under a one-week deadline in time for the weekend kick off Red Carpet cocktail event on Friday, January 21st. Members of the residential design/build community and several set designers already working in the entertainment industry completed the set construction. Suppliers of the interior design and event design industries furnished exhibits. Many union and non-union set producers, prop houses, and creators of specialty lighting, sound and effects were also involved.

“The unique collaboration of members of all three industries was an amazing thing to watch in action,” said Barbara, “as they each influenced and introduced each other to their unique method of production. I think everyone really learned a lot and they could see the opportunity of working together more in the future.”

Where will you be in 2012? For information on the next, even cooler event contact Barbara English at concierge@tothetradeonly.com Opportunities to showcase your location, your business and your creativity will soon be made available.

“The unique collaboration of members of all three industries was an amazing thing to watch in action,” 15

Wonderland

Alice in Wonderland rendering & photo Lee Bryan Interior Design Pedini pediniatlanta.com

exhibit 18

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Auntie

stephen matthew photography

Mame

Altmans Plumbing | altmansproducts.com

GraysonHarris Interiors + Design | graysonharrisid.com

Atlanta Harp Center | atlantaharpcenter.com

Hector Finch | hectorfinch.com

Ballacchino Design | ballacchinodesign.com

Jerry Pair | jerrypair.com

Bolier & Company | bolieroco.com

Jim Thompson | jimthompson.com

Cherry Lane Drapery | cherrylanedrapery.com

Pat Shankle Interiors | PatShankleInteriors.com

Crystal Sloan/ Keller Williams | crystalclearatlanta.com

Pollack & Associates | pollack.com

Donghia | donghia.com

R-Hughes Showroom | r-hughes.com

Elegant Additions | elegantadditions.net

Simple Floors | simplefloors.com

Georgia Home Staging | georgiahomestaging.com

Torre & Tagus | torretagus.com

Aunt Mamie rendering & photo

GH BeSPOKE

exhibit 12

17

Avatar

rendering & photo

Avatar

Labs, Inc. Permanent Botanicals labsinc.com

CORT Events Furnishings cortevents.com

Surburbanite Photography surburbanitephotography.com

Kass Wilson/ Wallstreat Studio kasswilson.com

Upholstery House & Plus upholsteryhouseplus.com

Labs, Inc. Permanent Botanicals labsinc.com

Visionary Mural Co. visionarymuralco.com

Malone Design/Fabrication maloneinc.com

Malone Design/Fabrication maloneinc.com Surburbanite Photography surburbanitephotography.com Upholstery House & Plus upholsteryhouseplus.com Visionary Mural Co. visionarymuralco.com

exhibit 7

18

exhibit 7

Black Swan

a VIP Lounge

Atlanta Ballet | atlantaballet.com

Black Swan

C Lighting | clighting.com CORT Event Furnishings | cortevents.com

rendering & photo

Mercedes-Benz of Buckhead | mercedesofbuckhead.com Pineapple House Interior Design | pineapplehouse.com Powers Drapery & Upholstery Workroom | powersworkroom.com Simple Floors | simplefloors.com

exhibit 19

19

Bottle Shock

Bottle Shock rendering & photo

CellarMaker cellarmaker.com Kass Wilson/Wallstreat Studio kasswilson.com Total Wine & More totalwine.com

exhibit 21

20

Arteriors | arteriorshome.com Bernhardt Furniture | bernhardt.com Carter Barnes Hair Artisans |carterbarnes.com City Catering Atlanta Cyan Design | cyandesign.biz Design Within Reach | designwithinreach.com Dwell Design Studio | dwelldesignstudio.com Ideal Logistics | ideallogisticscorp.com J Douglas | jdouglasliving.com KD Design Studio | karendavisinteriors.com Pamela’s Painting | pamelaspainting.com Soho South Drapery Workroom The Finished Room | thefinishedroomtothetrade.com The Wright Touch | moorefloorcoverings.com

exhibit 25

Down with Love rendering & photo

21

Dr. Who

rendering & photo

Dr. Who ATG Bars |atgbars.com Blake Design Limited | blakedesignlimited.com Castleberry’s Fine Furniture | castleberrysfurniture.com Courier Connection | courierconnection.com Englishman’s Fine Furniture | englishmansfurniture.com Kauffman Design Services | kauffmandesign.com MusicTeam | musicteam.co.uk Networx Systems | networx.com Peachtree Fabrics | peachtreefabrics.com Simple Floors | simplefloors.com Wallstreat Studio | kasswilson.com

22

Entrapment Entrapment rendering & photo Artist Mary Engel maryengel.net Axis Fine Art Installations axisfineart.net

exhibit 32

23

Mad

Men Madmen

rendering & photo City Issue cityissue.com Dragonfly Salon dragonflythesalon.com Haute Couture Media hautecouturemedia.com Moda Floors & Interiors modafloorsandinteriors.com Room & Board roomandboard.com Square Feet Studio squarefeetstudio.com The Reynolds Group thereynoldsgroupinc.com Vintage by Judith vintagebyjudith.com

exhibit 11

24

Father of theofBride Father the

Bride rendering & photo JPatrick Designs jpatrickdesigns.com SE Events spectrum-ent.com We Rent Atlanta werentatlanta.com

exhibit 8

25

Much Ado About Nothing

Much Ado About Nothing rendering & photo

Antica Posta | anticaposta.com Creative Props Rental | creativepropsrental.com Heritage Productions Ltd. | arthurlbailey.com K2 Gear Inc. Liquid Design Studios | liquiddesignstudiosllc.com Luxe Ultra Lounge | luxeultralounge.com Scardino Doors | scardinodoors.com Traditions in Tile | traditionsintile.com

26

Moulin Rouge Rouge Moulin & photo rendering Brad Brooks Northside Tool Rental northsidetoolrental.com TLC Rents tlcrentsatlanta.com

exhibit 13

27

27

Psycho

Psycho

rendering & photo Traditions in Tile traditionsintile.com

exhibit 10

28

Mommy Dearest Mommy Dearest Mommy Dearest rendering & photo KMH Interiors/Kerry Howard

KMH Interiors/Kerry Howard kmhinteriors.com kmhinteriors.com Mitchell Gold + Bob Williams

mgbatlanta.com Mitchell Gold + Bob Williams mgbatlanta.com

exhibit 17

exhibit 17

Interview Interview with Interview with aVampir thewith Vampire a Vampire rendering & photo

Suite Sp Suite Spot suitespot.netsuitespot.n Studio 8 s8gear.com

Studio s8gear.co Ericnine

ericnine.com

Ericn ericnine.co

exhibit 37

exhibit

The photography in this article was provided by Barbara English.

The following pages (32-39), feature more artist renderings from 2011 Next Cool Thing Event...

31

27

Dresses

7 Pillars Windows & Interiors Celeste Alexander Spaces Cherry Lane Drapery cherrylanedrapery.com

exhibit 27

Eat Pray Love The Nicholson Gallery | thenicholsongallery.com Christopher Moulder | christophermoulder.com Dearing Antiques | dearingantiques.com Foxglove Antiques & Galleries | foxgloveantiques.com J Tribble Antiques | jtribble.com Kitchens Complete | kitchenscomplete.com The Gables Antiques | thegablesantiques.com Tuscan Stone Mantels | tuscanstonemantels.com Westye Group | westyegroupse.com Pizzeria Venti | pizzeriaventi-atlanta.com

exhibit 15

32

Catch

me if you can Bjork Antikt & Studio bjorkantikt.com C.F.Raines Interior Design cfraines.com Collins Digital Printing collinsdigital.com Kimberly and Cameron kimberlyandcameron.com Pacific Rugs pacificrugs.com

exhibit 24

Casablanca Cool Daddy’s & Hot Mamma’s cooldaddys.com Peachtree Tents & Events peachtreetents.com WM Events wmevents.com

exhibit 31

33

BeverlyHillbillies

BeverlyHillbillies Architectural Visions | avimarvin.com

Katya Medley Design Concepts | kmdesignconc

Baker Knapp & Tubbs | kohlerinteriors.com

Marmi Stone | marmistone.com

Bjork Antikt & Studio | bjorkantikt.com

MasterWorks Atlanta | masterworksatlanta.com

Cabinet Café | cabinetcafe.com

Milieu Design Group | milieudesigngroup.com

Century Furniture | centuryfurniture.com

Prosource Flooring | prosourcefloors.com

Cowan Plumbing | cowansupplyatlanta.com

Rizk Public Relations | rizkpr.com

Architectural Visions | avimarvin.com

Katya Medley Design Concepts | kmdesignconcepts.com

Baker Knapp & Tubbs | kohlerinteriors.com

Marmi Stone | marmistone.com

Bjork Antikt & Studio | bjorkantikt.com

MasterWorks Atlanta | masterworksatlanta.com

Cabinet Café | cabinetcafe.com

Milieu Design Group | milieudesigngroup.com

| donghia.com Cowan Plumbing |Donghia cowansupplyatlanta.com

Floors | simplefloors.com Rizk Public Relations |Simple rizkpr.com

HADCO | hadco.com Colorchrome Atlanta | colorchrome.com

Simone Feldman Design | simonefeldmandesign Robin Davis Photography | robindavis.com

Howman Sales Donghia | donghia.com

Sweet Auburn Bread Company | sweetauburnbr Simple Floors | simplefloors.com

Innovations HADCO | hadco.com

Vision Stairways and Millwork | visionstairwaysand Simone Feldman Design | simonefeldmandesign.com

Atlanta | colorchrome.com Robin Davis Photography | robindavis.com Century Furniture |Colorchrome centuryfurniture.com Prosource Flooring | prosourcefloors.com

Howman Sales

Sweet Auburn Bread Company | sweetauburnbread.com Jordan Spencer | jordanspencer.com

Innovations

Vision Stairways and Millwork | visionstairwaysandmillwork.com

Jordan Spencer | jordanspencer.com

exhibit 5

Gon Gone with the Wind

14th Stre Barclay

14th Street Antiques Market |14thstreetantiques.com

Brypon L

Barclay Stone Interiors | barclaystone.com Brypon Land Development

Dennis D

Dennis Dean Catering | dennisdeancatering.com

Design2S

Design2Sell Interiors | homedesign2sell.com

Fabu De

Fabu Designs/ Susan Anderson

Huff Furn

Huff Furniture | hufffuniture.com Peachtree Battle Antiques & Interiors

Peachtre

Peachtree Fabrics | peachtreefabrics.com

Peachtre

Simple Floors | simplefloors.com

Simple F

The Sewing Studio | thesewingstudioatlanta.com

The Sew

Wilson, Hull & Neal | whnre.com

Wilson, H

American

Pickers

575 Communications | 575comms.com

Homestead Window Hangings

70’s Hand Car Wash |70oscarwash.net

Lamp Arts | lampartsinc.com

Academy Roofing, Inc. | theroofingprofessor.com

Lexington Home Brands/Grant Ford | lexington.com

All County Electric

Mallard Painting & Restoration

Anne Irwin Fine Art | anneirwinfineart.com

Mark Sunderland Interiors | msunderland.com

Atlanta Home Renovators | atlantahomerenovators.com

Noreen Kloc, Decorative Artist

Benedict & Son Master Cleaners

O.N.E. Voice/James Reynolds

David Leslie, Voice Artist

Persian Rug Galleries | persiangalleries.com

Design Logistics | designlogisticsinc.com

Reagan Michaelis Interior Design

Digital Arts Studios | digitalartsstudio.net

Shepard Center |shepherd.org

DLS Systems | proDLS.com

Sherry McCamley, performing artist

Ernest Gaspard & Associates | ernestgaspard.com

Sweet Auburn Bread Company | sweetauburnbread.com

Gemstech Solutions Consulting | gemstech.com

United Supply Company | unitedsupplyco.com

Hangman, Inc. | hangmaninc.com

William Rossoto Art

Heeney Company | heeney.com

exhibit 38

34

Interview with aVampire Suite Spot suitespot.net Studio 8 s8gear.com Ericnine ericnine.com

exhibit 37

Maltese Falcon

Maltese Fa

a VIP Lounge

a VIP Lounge

Angora Rug Couture | Angora Rug Couture | angorarug.com

Designers Unlimited | d

JIM WEINBERG LIFESTYLE Designers Unlimited | designers-unlimited.com Kings Home Furnishings JIM WEINBERG LIFESTYLES | jimweinberglifestyles.com Nalley Jaguar | nalleyj Kings Home Furnishings | kingshomefurnishings.net Nalley Jaguar | nalleyjaguar.net

Inside the Actor’s Studio Leland on Location lelandonlocation.com Applesauce Arts applesaucearts.com

exhibit 28

35

Marie Antoinette Elegant Additions elegantadditons.net Glorisosa Events gloriosa-atlanta.com

exhibit 16

Sex

in the City

Sex

in the

14th Street Self Sto

14th Street Self Storage | 14thstreetselfstorage.com C Lighting | clight C Lighting | clighting.com Closets and More | closetsandmore.com David Copeland Studios

Closets and More

David Copeland S

Frabel Gallery | frabel.com

Frabel Gallery | fr

French Mannequin

French Mannequin

Guffey’s | guffeys.com

Guffey’s | guffeys

Huff Furniture | hufffurniture.com

Huff Furniture | hu

Insidesign | insidesign.com Oh Fine Lingerie | ohfinelingerie.com

Insidesign | insides

Oh Fine Lingerie | Peachtree Fabrics | decorativefabricsdirect.com Selig Enterprises | seligenterprises.com

Peachtree Fabrics

Studio Printing & Papers

Selig Enterprises |

Westye Group | westyegroupse.com

Studio Printing & P

Westye Group | w

ProjectRunway Award Fabrics | awardfabrics.com Bauder College | bauder.edu Simple Floors | simplefloors.com Spa Sentio | spasentio.com

exhibit 26

36

Six

Feet Under

ARC /RIOT Creative Imaging | riotcolor.com Candice Leite

Six

Crest Lawn Memorial Park | crestlawnmemorialpark.com Emily Siek Patricia Joe

Feet Under

Six Feet Under | sixfeetunder.net

ARC /RIOT Creative Imaging | riotcolor Candice Leite

Crest Lawn Memorial Park | crestlawnm Emily Siek Patricia Joe exhibit 36 Six Feet Under | sixfeetunder.net

Mo Better Blues Derek Long Photography Diamond’s Flavor Personal Chef Services eRichard Photography erichardphotography.com Premier Rental decaturga3.premierrents.net Fine Art by Stacey Brown sbrownart.com Sossea Floral Designs by Tina

exhibit 22

League of Extraordinary Gentlemen League

o

AlphaGraphics Duluth | us433.alphagraphics.com ATG Bars | atgbars.com

AlphaGraphics Du

Burgess Amusements | burgessamusements.com

ATG Bars | atgbars

Danlar Lighting | danlarlighting.com Delaney Interiors | delaneyinteriors.com

Burgess Amusemen

FYI Design Center | frugallyours.net

Danlar Lighting | d

iMadeThis, Inc. | iMadeThisinc.com

Delaney Interiors |

JMR Portrait | jmrportraits.com Laurel E Interiors

FYI Design Center |

Liberty Oriental Rugs | libertyrugs.com

iMadeThis, Inc. | iM

Penny Dreadful Productions | getdreadful.com

JMR Portrait | jmrp

Special Day Limos | weddingtrans.com Styk Figures | stykfigures.com Wired 4 Living | w4Lonline.com

Laurel E Interiors

Liberty Oriental Rug

Penny Dreadful Pro

exhib

Special Day Limos

Styk Figures | stykfi

Wired 4 Living | w4

37

Star Wars Applesauce Arts | applesaucearts.com

Habitat for Humanity/Newnan, Coweta | nchfh.org

Art By Archen | artbyarchen.com

Huff Furniture | hufffurniture.com

Art Institute of Atlanta | aii.edu

Kennesaw State University | kennesawstate.com

Biscardi Creative Media | biscardicreative.com

Moda Floors & Interiors | modafloorsandinteriors.com

Cool Chairz | coolchairz.com

Pinky Shear | pinkyshear.com

Curtis Architects, Inc.

Rip Potter Design Studio | rippotter.com

Digital Arts Studio | digitalartsstudio.net

Rosco Laboratories, Inc. | rosco.com

Dragon Con | dragoncon.com

RSB Catering | rsbcatering.com

Electia

San-Marcousa | san-marcousa.com

Estes Heating and Air Conditioning | estesair.com

Smith & Reichel | smithandreichel.com

Fashenella

Southeast Green | southeastgreen.com

Georgia Peach Promotions | gppevents.com

Thermacote | thermacote.com

Green Design Works/Suzanne Seitz

Woodman Insulation | woodmaninsulation.com

Innovention Design | innoventiondesign.com

Willie Wonka

& the Chocolate Factory ARC/RIOT Creative Imaging riotcolor.com

38

exhibit 4

exhibit 35

et

The Birds

The Birds

Henley Studios henleystudios.com

Redefined Home Boutique redefinedhomeboutique.com

Henley Studios Sam Flax Samflaxsouth.comhenleystudios.com Redefined Home Boutique redefinedhomeboutique.com Sam Flax Samflaxsouth.com

exhibit 23

exhibit 23

Time Machine Avery Gallery Art By Archen artbyarchen.com Digital Arts Studio digitalartsstudio.net Lady & Son Antiques Kings Home Furnishings kingshomefurnishings.net Legendary Designs legendarydesigns.biz Pinky Shear pinkyshear.com Simple Floors simplefloors.com Dim Horizon Studio

exhibit 1

Visit www.nextcoolthingevent.com For more cool things to come

39

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42