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We know what keeps you up at night. That’s why Georgia offers a film community that can maximize your budget like no other Southern location. Because we’re a nationally recognized production center, everything you need from pre-pro to post is right here. Plus a brand new set of tax incentives will allow you to put even more of your budget on the screen. Come to Georgia and rest easy. Contact the Film, Video and Music Office at 404-962-4052. Visit georgia.org. Put your dreams in motion.


Atlanta ADDYs 2008 Contents Judges Letter from President Thank you - Atlanta ADDYs Best of Show Sales Promotion Collateral Material Consumer or Trade Publications Newspaper Interactive Media Television Radio Advertising for the Arts & Sciences Public Service Advertising Industry Self-Promotion Elements of Advertising Student

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OZ CET ER A JUDGING GOOD PEOPLE AND GOOD WORK

NOT LUCK, ALL SKILL! LuckyFish added another seven Davey Awards to its award-winning

Joshua Kayne joined McRae as director of interactive services. Kayne will oversee Web-based strategy and programs for all of McRae’s interactive clients, including Pathway Communities, GamePlan Financial Marketing, Bowen Family Homes, and Heritage Bank.

year. They won three of the Telly Awards highest honors, and now

McRae has participated in two highprofile awards competitions, acting as a judge for one and winning another. McRae senior copywriter Amy Lokken served as a judge for the inaugural Excellence in Advertising on Radio (EAR) Awards. Based in Atlanta, the awards’ ceremony took place in New York City and was hosted by Stephen Colbert. Prizes included two Mini Coopers for “Best Use of Humor in a Radio Spot” and a private chartered jet for “Best Use of Copywriting.”

three Silver Awards were given for work LuckyFish created for The

McRae won the Award of Distinction for Interior Design at the 2007 Atlanta Downtown Design Excellence Awards. The awards program recognizes

they are being honored with another seven awards as judged by their peers through The International Academy of the Visual Arts. The annual International Davey Awards are known as the first important competition exclusively for the “Creative David’s” who derive their strength from big ideas and creativity. Four Gold Awards and Coca-Cola Company, Sprite, The Yard, and the Atlanta Film Festival. Joshua Kayne, director of interactive services, McRae.

newly created Downtown spaces that demonstrate excellence in design, and focus on space functionality, building innovation, and preservation of historic character. McRae relocated its headquarters to the top floor of the Equitable Building in June and retained ASD Interior Design to develop the space to convey a bright, whimsical air that fosters a fun, creative work environment while also incorporating the building’s 1960s architecture.

THEY DON’T ACT LIKE THEY CARE

LuckyFish also has a few newish faces in the pond. Print designer Brooke Lanier joined the LuckyFish squad. Previously, she was at Women’s Health & Fitness and also Display & Design Magazines where she was the art director. Joshua Rosenbaum joins LuckyFish all the way from Brussels. He spent a year sculpting marble in Italy and sculpting a family in Belgium. Currently, Rosenbaum is focused on developing and producing content for new media distribution channels. Alison Fussell rounds out the new hires. Fussell has 17 years experience at Turner Broadcasting and was President/CEO of IMAGE Film & Video for the 2005 Atlanta Film Festival.

They DO care! Elisabeth Williams-Omilami and Afemo Omilami, Georgia natives, actors and CEO’s of Hosea Feed the Hungry, were among the honorees at the Women in Film 33rd Gala, receiving the Humanitarian Award. The Omilamis were honored alongside James Ivory of Merchant Ivory Productions (“Howard’s End,” “Remains of the Day” and “A Room with a View”), with Sarah Green (“Frida,”“Passion Fish” and “Eight Men Out”) presenting.

Kristen McGary, Elizabeth Williams-Omilami, James Ivory, Sarah Green and Afemo Omilami.

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The Omilamis are well known for

their activism in the community with Hosea Feed the Hungry. The Omilamis also have a resume filled with film credits. “Forrest Gump,”“Ray,” “Glory Road” and “Drumline” are only just a few big box office films that the Omilamis have on their credits. The Omilamis had another successful Thanksgiving dinner for over 18,000 homeless people while actively pursuing their acting. Next up, Mr. Omilami can be seen on the hit show “The Ghost Whisper,” starring Jennifer Love Hewitt. Both of the Omilamis will be seen in the independent feature film, “The List.”


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OZ CET ER A CHATTER ABOUT GILREATH’S CHOWDER

HEALTH GOOD AT HAYSLETT

Composer Paul Gilreath recently completed composing and producing music for “Rump A Thump,” an online video game for Cartoon Network based on their new animated series “Chowder.” The game allows players to assemble strange recipes by searching for unusual ingredients that are found throughout the game’s playing environment. The stylized score features a 70’s style of up-tempo music recorded at Gilreath’s studio with organ, guitar, bass and drums. Gilreath also completed music for “Leapin’ Ladybugs,” an online game based on the series “Out of Jimmy’s Head.” He is also composing music for a video game based on the series “Codename: Kids Next Door.”

Hayslett Group LLC won three Phoenix Awards from the Georgia Chapter of the Public Relations Society of America (PRSA) for its work on behalf of Georgia’s hospital industry Hayslett Group won the Phoenix Awards and one Certificate of Excellence for its work on the Save Georgia Healthcare Coalition, which was organized in 2006 to defend the state’s Certificate of Need (CON) system against multiple legislative attacks. Hayslett Group won the Phoenix Awards in the public affairs, issues management, and integrated communication categories. PRSA also recognized the agency’s work on the Georgia Department of Human Resources statewide trauma public awareness program. That program drew attention to the need for a statewide trauma network. Hayslett Group won a Certificate of Excellence for this campaign.

Cartoon Network’s “Chowder” features music from Paul Gilreath. The Department of Natural Resources of the State of Georgia has hired Gilreath to compose music for their new film entitled “America’s First Gold Rush.” The film tells the story of the first major gold prospecting in the United States, which occurred in Dahlonega, Georgia during the mid-1800s. Gilreath’s music features traditional orchestral underscoring as well as bluegrass music recorded with a six-piece bluegrass band. The film will be shown continuously in the Dahlonega Gold Museum.

Send all your business news to Ozcetera editor, JAMES FLYNN at ozcetera@ozonline.tv. NO FAXES OR HARDCOPIES, PLEASE. All news should be submitted via email.

HD EXPO presents:

Workflow Workshop Join the Tapeless (R)evolution

Coming to Atlanta on March 10-11, 2008 Liberate yourself from the linear domain, and learn true creative freedom in a free-form non-linear image workflow from acquisition to archive. Attend this workshop and learn! Over this two-day workshop, you will learn the equipment by working with it. We take you from acquisition to archive, giving you an opportunity to take out the cameras, shoot footage, ingest cards, change resolution, and break and fix clips along the way. Attend the P2 Workflow Workshop for FREE: To find out if you qualify and for more details and cities, log on to: hdexpo.net/education

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AIRPLAY FOR ALEVEN Aleven Creatives, an Atlanta-based brand consulting and multimedia graphic design studio, was selected by AirPlay Direct, a global online independent artist promotion service, to head-up the on-going creative development of the AirPlay Direct brand. Aleven Creatives, owned and operated by Tony Rodono and Neal Reddy, began working closely with AirPlay Direct’s CEO, Robert Weingartz, over five years ago and took the lead role in the development of the AirPlay Direct brand prior to its launch in 2005.

Aleven Creatives has most recently been responsible for creating online revenue generating tools for AirPlay Direct, such as, a company website, an online advertising system, back-end artist pages, and email ready digital promotional kits. Aleven Creatives will continue to develop the Airplay Direct brand for the AirPlay Direct Europe launch, which is planned for early 2008. The international expansion will also serve as a commitment to the ongoing development of the company’s brand across every imaginable language, country and culture.

Digital Offset Printing Quick as you need it!

JEFF JAY IN THE ROOM Roughly a year after opening its doors as the latest addition to the southeastern creative community, Atlanta’s The Lvngrm has signed creative editor Jeff Jay, formerly of the Whitehouse New York, to its talent roster. Jay has already completed several projects under Lvngrm representation, including spots for StainMaster Carpet, Regions Bank, and Asheville Tourism. Jay began his career at the Whitehouse the day after graduating with a film degree from Emerson College. During his

five years at the Whitehouse, he quickly established himself as one of their most respected and experienced senior cutting assistants/junior editors cutting spots for such international conglomerates as Philips Electronics, SAP, and Garnier. Jay will work closely with The Lvngrm’s management team, including managing director Dave Warner, VP of account services Melissa Dayne, creative director Jim Bowhall, and executive producer Nat Zimmerman.

RAZORFISH MAKES A WISH The Atlanta office of Avenue A | Razorfish™ completed the website redesign for The Make A Wish Foundation of Georgia and Alabama. Avenue A | Razorfish redesigned the website on a pro bono basis donating approximately 1,000 hours including seven consultants on the redesign team.

Avenue A | Razorfish completed site analytics and conducted user research to provide proper content and simplify navigation throughout the site. A complete front-end redesign was completed utilizing new wireframes and visual designs.

Instant Quotes, file uploads, proof approvals...all on-line

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Send us a file. We will print a free sample for you to see our qualit y products. Go to: www.imagers.com/free Most jobs are ready to ship in 24 to 48 hours after proof approval.

Check Out Our Other Services digital color lasers, banners/posters, VDP/personalization printing, hi-res film scans, slide imaging/dupes

Avenue A \ Razorfish’s pro bono work for The Make A Wish Foundation.

www.imagers.com

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OZ CET ER A HOTHEAD HAS ECHO Hothead Studios, headed by Mark Baker, was recently honored among much larger agencies at the Direct Marketing Association International ECHO Awards in Chicago. Hothead Studios joined hundreds of guests, dozens of winners, and host Howie Mandel, at Chicago’s most elegant venue, Union Station, and took home a Gold ECHO Award. The 2007 ECHO Awards were presented to campaigns from 26 countries. For this year’s awards, 1,124 campaign entries were submitted. Of those campaigns, 24 campaigns were honored with Gold ECHOs, 51 with Silver ECHOs, and 55 with Bronze. Hothead won the Gold ECHO in the Business-to-Business / Business and Consumer Services Category.

(l to r) Linda Lindsey of Ricoh Americas with Julie Stutes and Pat Berryhill of Hothead Studios.

MANAGING TRAFFIC, PEOPLE AND MONEY DENMARK {the agency}added two employees to its roster of professionals. Shay Langgood joins as creative services manager and Lynn Strickland as agency business manager. With more than 20 years of experience, Langgood will manage traffic and production of all jobs navigating through the creative process at DENMARK. She has spent the past 10 years at Adair-Greene Advertising as a print production manager winning several awards from the Printing Industry Association of Georgia and the Printing Industry of America. A certified public accountant with more than seven years experience in financial reporting and budget analysis, Strickland joins DENMARK to manage accounting activities and human resources for the agency. Previously she served as a consultant/auditor and senior accountant at Deloitte & Touche in the Emerging Business Group and Small Business Audit Group analyzing business practices and devising and implementing audit plans and accounting systems.

Shay Langgood, creative services manager, DENMARK.

SPOT SPOTS’ NEW SPOT Production company Spots Films expanded its roster and facilities in 2007, bringing on an executive producer, a director and upgrading to a larger office space. Spots brought on executive producer Emilie Sennebogen. After an 8-year stint as a producer in Los Angeles, Sennebogen relocated to Atlanta and was working almost exclusively for Spots as a freelance line producer. Shortly after Sennebogen came aboard, Spots added director Chris Perkins to its roster. Perkins is also a recent Los Angeles transplant, where he developed an impressive reel while working as the in-house director for the NBA. To accommodate its expansion, Spots recently relocated into a new Inman Park office, which was designed by Peter Siaggas. An airy loft space with lots of natural light, the new Spots office includes a plush edit suite and a built-in cyc wall for shoots, which also doubles as a 25’ projection screen.

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Lynn Strickland, accounting and HR, DENMARK.

SLUMMIN’ IN ATLANTA Shadow Motion Pictures is currently in production on a feature film called “Slums 13.” The film is headed by Atlanta writer and director R.L. Scott and stars Taimak (The Last Dragon) and multi-platinum singer Akon as well as several top actors from Atlanta. “Slums 13” attempts to take cult classics like “Fight Club,” “Pulp Fiction,” “The Departed” and “Scarface” and mix them with Hong Kong Style Martial arts.


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OZ CET ER A GOOD WORKS AT AMBROSI

THE FRIENDLIEST PROFESSORS

Advertising and marketing agency Ambrosi, with the assistance of Fulton County Family Services, reached out to the local community to sponsor families experiencing hardships during Christmas. Ambrosi employees sponsor these families, ensuring that they have the resources for a holiday meal and other comforts of the season.

LAB 601 was named one of the 40 most independent film friendly businesses in North America - and the only company in the Southeast - in the Fall 2007 issue of Moviemaker Magazine. The Moviemaker “I-List” was created “to seek out those companies - old and recently established - that have helped define the look of Ameri-

Additionally, in association with their client The Home Depot, Ambrosi donated an assortment of artificial Christmas trees, tree lights, ornaments, tree skirts, stockings, home décor, yard art and wreaths from recent product photo shoots, delivering these items to less fortunate families in Fulton County. Brian Fitzpatrick, shipping and receiving coordinator at Ambrosi, was active with 3rd Army Central coordinating efforts for the local children of deployed US Army soldiers who had to spend Christmas without a parent, or in some cases without either parent. Ambrosi provided decorations and toys to help add joy to their Christmas.

KURTH JOINS LBI LBi Atlanta, formerly Creative Digital Group, recently brought on Alexander Kurth as art director of the interactive agency. Kurth joins LBi from Studiocom, where he served as a senior designer. There, he led the creative and user experience design for MyCokeRewards.com. Prior to his role at Studiocom, Kurth worked at Pentagram in New York. In other news, LBi Atlanta took home four awards from the Creativity Awards. LBi took home a Gold Award for The Home Depot Landscape Supply web site, a Silver Award for United Parcel Service Delivery Intercept, a Silver Award for Kodak Think Like Ryan, and a Silver Award for The Home Depot Tool Rental web site.

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can indie cinema from behind the scenes” in celebration of 40 years of independent filmmaking. In other Lab news, Black Entertainment Television (BET) and John Cossette Productions selected LAB 601 Digital Post for all post-production services for the 2007 BET Hip Hop Awards.

CAREN WEST HAS A BALL Caren West PR was selected by the Atlanta Symphony Orchestra (ASO) to create the branding package for the prestigious 2007 Atlanta Symphony Ball, held at the InterContinetal Hotel in Buckhead. The branding package included an event themed logo, ads, invitations, event programs, dinner menus and more. The 2007 ASO Ball raised over half a million dollars for the ASO’s community and education outreach programs, including the Atlanta Symphony Youth Orchestra and the Talent Development Program. In addition, ASO Ball proceeds will support several ambitious outreach partnerships with local school systems, arts centers, libraries and others that have enabled ASO musicians to regularly reach area children to help them learn the value and joy of music.


OZ CET ER A MEDIASOLUTIONS OVER THE COUNTER

360 AND W 360 Media, Inc is now the local agency of record for the W Atlanta’s Midtown and Buckhead locations. 360 will be handling local PR and publicity for the properties and assist with the two hotel openings in 2008. 360 will be focused first on the launch of the W Atlanta Midtown location, which is set to open doors in February 2008.

Atlanta-based media planning and buying agency MEDIASolutions now has an affiliation with Alaven Pharmaceutical LLC. MEDIASolutions will plan and carry out new media and marketing strategies for the company’s non-prescription drug division including print, broadcast and online advertising for over-the-counter healthcare products.

PERSUASIVE NAME CHANGE Persuasion Communications Group, Inc. recently changed its name from Persuasion Marketing Group, Inc. The name change and re-branding efforts reflect the firm’s commitment to strengthening its presence in the marketplace and a sharper focus on developing innovative internal and external communications strategies that deliver quantifiable results.

LELASH IS A CHAMPION

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Victoria Lelash, a partner at the Atlanta public relations firm Jackson Spalding, was awarded Georgia Chapter of the Public Relations Society of America Chapter Champion award. The Chapter Champion award was created to recognize a member who has significantly contributed to the Chapter’s success. Lelash brought the “Quality Time with PR Minds� program to the Georgia Chapter after co-founding the initiative with the Los Angeles Chapter. Part of the PRSA|GA Pro Bono Committee, the program provides free assistance to nonprofit organizations that might otherwise not have funds or resources to retain professional public relations counsel.

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Victoria Lelash, recipient of PRSA-GA’s Chapter Champion Award.

CLAXTON PRINTING ON THE MOVE Claxton Printing took up some new digs recently, moving into a 19,000-squarefoot, easily accessible location in midtown Atlanta. Located at 1835 MacArthur Boulevard, Atlanta, Georgia 30318, the new facility includes: A Heidelberg eightcolor perfector, upgrades in the bindery

department including a new folder, cutter, and saddle stitcher, all Heidelberg, and an upgraded small press department. Claxton has also expanded its letterpress services. Claxton’s phone number, fax, and emails all remain the same.

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DIRECTOR OF STRATEGY FOR FREEWORLD Freeworld Media recently appointed FK Funderburke as director of strategy. Funderburke is a seasoned digital strategist with 10 years agency experience developing successful strategies for numerous clients including Delta Air Lines, Chase, Marriott / Ritz-Carlton, Coca-Cola and CNN. He will leverage his experience to bring added value to Freeworld’s existing client base and will lead all new business engagements FK Funderburke, director of strategy, Freeworld Media.

CHICKEN HAWKED IN FOUNDRY With a new look and enhanced consumer experience, Chick-fil-A®, Inc., the nation’s second-largest quick-service chicken restaurant chain recently unveiled its new corporate website to customers. The site was designed by Atlanta-based brand design firm The Foundry Agency. It features a homepage that spotlights updated activities and features; organization of the site around the four areas people love most about Chick-fil-A; an enhanced Food

section; an enhanced People section; a new Community section; an interactive section featuring the Eat Mor Chikin® Cows; a Kids and Family section that supports Chick-filA’s Growing Kids Inside and Out campaign; a Chick-fil-A Insiders area that provides the “inside scoop” for Chick-fil-A loyalists, and; a redesigned Press Room section that serves as a portal of information and resources for the media.

GEHLE SNAPPING AROUND THE SOUTH Atlanta-based commercial photographer Ken Gehle recently shot a new Tennessee BlueCross BlueShield campaign for The Buntin Group in Nashville, TN working with art director Tyson Brown and copywriter Ray Reed. Gehle also recently shot a new campaign for Regions Bank for the SEC Business Salute. Luckie & Company out of Birmingham,

AL commissioned the campaign. The shoot consisted of 12 environmental portraits at 12 different locations in 8 states throughout the Southeast with a tight fourteen-day deadline. Most recently, Gehle photographed a new campaign for Uniroyal Tires commissioned by Erwin-Penland Inc, out of Greenville, SC.

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OZ CET ER A MAZUR CONTROLS SATELLITE The Art Institute of Atlanta appointed Brian Mazur campus director for its first satellite campus, The Art Institute of Atlanta-Decatur. Mazur comes to The Art Institute of Atlanta-Decatur with nearly 14 years of experience with The Art Institutes and its parent corporation, Education Management Corporation (EDMC). Since 2000, he has served as vice-president and director of administrative and financial services at The Art Institute of California-Orange County, where he gained startup experience. He also served as interim president at The Art Institute of Toronto from March through June 2007, and is currently assisting The Art Institute of Tennessee-Nashville until a new president is appointed. Before joining EDMC, Mazur was with Mellon Bank in Pittsburgh. He earned his B.S. in accounting from Pennsylvania State University and his M.B.A. in finance from Duquesne University. The Art Institute of Atlanta-Decatur, located at One West Court Square, opened its doors for classes on January 7, 2008.

Brian Mazur, new campus director for The Art Institute of Atlanta.

LOVELL JOINS NORTH AVENUE POST Sound designer, mixer and composer Kenneth Lovell joined North Avenue Post where he is eager to expand the boutique’s audio production. Lovell assumes the staff position at North Avenue Post after having built a successful career as a sound designer and recording artist in the Atlanta area, as well as overseas in Japan. In the states, Lovell created compositions for CNN’s Anderson Cooper 360 and The Situation Room with Wolf Blitzer. He also teamed up with James Oliverio to record the score for an upcoming WWII documentary Secret Sky. As a professional musician, Lovell played with the distinguished classical jazz artists Wynton Marsalis and Dizzy Gillespie. In 1996, Lovell played at the New Orleans Jazz Festival, the second largest festival held in New Orleans. Lovell utilized his musical versatility while touring with the American punk rock band, Bad Brains and while performing Indie Rock at the College Music Journal. Lovell’s experience in sound design and composing enables him not only to mix audio tracks, but also to create a unique composition for any project at North Avenue Post.

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MINSOO PAK IS CCO Sparks Grove recently promoted Minsoo Pak to chief creative officer, a new position at the growing customer experience marketing agency. Previously, Pak was executive creative director at Sparks Grove.

Minsoo Pak, chief creative officer, Sparks Grove.


ROLLINS HEADS FOR BUGABOO

OBJECTS OF AFFECTION FOR OBJECT 9

Jason Rollins, former public relations coordinator at Children’s Healthcare of Atlanta, has joined Atlanta-based restaurant chain, Bugaboo Creek Steak House, as field marketing manager. Rollins comes to Bugaboo Creek with over five years of marketing and public relations experience. Rollins will be responsible for promotional media planning, local store marketing programs, and field support for all 30 Bugaboo Creek Steak House restaurants. Rollins is a graduate of the University of North Carolina at Wilmington and a current M.B.A. student at Mercer University Atlanta Campus.

Object 9 was recently honored with six American Design Awards. The semi-annual contest recognizes creative excellence in design and business. The agency received First Place awards for: Flying Dog Gonzo Imperial Porter, Package Design; American Heart Association, Poster Design; Still Just Passin’ Thru, Book Cover Design; and, Digital FX ad series, Print Advertisement. Object 9 also took a Second Place award for the Baton Rouge Area Chamber Annual Report Design and a Third Place award for Marques De Paiva Premium Packaging in the Packaging Design category.

DOPPLER FINISHES 07 STRONG Doppler studio finished off a busy 2007 with a number of projects. Kanye West spent a lot of time at Doppler this summer, recording vocals as well as mixing his 3rd album “Graduation” for Island Def Jam / Roc-A-Fella. The CD debuted at #1 on the Billboard 200 and R&B/Hip Hop album charts. DJ Toomp and Kanye produced the sessions, with tracking engineer Paul Sheehy and mix engineers Andrew Dawson and Mike Dean. Assisting on the sessions were Lloyd Cooper and Trent Privat. Atlanta’s own Usher returned to Doppler for several weeks, recording instruments and vocals with Grammy-winning producer Rich Harrison and engineer Dru Castro for his 5th CD “The Truth”, slated for release on LaFace/Jive. Lloyd Cooper was the assistant engineer.

Jason Rollins, field marketing manager, Bugaboo Creek Steak House.

DANCING AT KANEVA Kaneva, a rapidly growing digital world for the masses, recently announced at the Virtual Worlds Conference that it has standardized IBM servers to support consumers worldwide who want to blend social networking and entertainment in an immersive 3-D environment. Social networking and rich media are core features of Kaneva, and the world is built for the mainstream consumer, an extension of the real world where you can meet with your friends in real-time. IBM System x3650 servers will be key as Kaneva’s widespread appeal grows to accommodate millions of members with high computing performance and reliability, while keeping costs and power requirements down.

Finally, Jimmy Carter’s audio book “Sunday Mornings In Plains: Bringing Peace To A Changing World,” recorded at Doppler by engineer Michael Hastie, was nominated for a Grammy in Best Spoken Word Album.

MEDITATING AT VTA Anne Ornish, nationally known meditation, yoga instructor and Vice President of the non-profit Preventive Medicine Research Institute, made a house call to VTA, Inc. an Atlanta-based post production house. Ornish was putting the final touches on her newest meditation DVD that will be released in January with her husband Dean’s latest book, “The Spectrum - A Scientifically Proven Program to Feel Better, Live Longer, Lose Weight and Gain Health.” VTA was charged with encoding the materials, then building the graphics for all twelve menu items, including the credits.


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COLUMN

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VOICES

DESIGNERS AND RECOGNITION by Michael Wolff

Awards or being published in a magazine have come to be the most important measure of the quality of designer’s work. Less banal than “did it sell more stuff” or “how much money did we make out of this client”. So “congratulations” is the first thing I always want to say to anyone whose work is honoured by winning an award. It’s an achievement to win recognition for the quality of your work from juries or judges made up of people whose work you admire. Even people with whom, from time to time, you may compete. I was always excited to have my work and my name included with respect, and sometimes even envy, in any selection of excellence by my peers. It always felt like having climbed to some sort of summit – my head clearly seen above the sea of mediocrity. But, and there’s always a “but” for me, the chosen work always had flaws. Flaws that taunted me and always insisted on being noticed. I don’t think flawless work exists any more than flawless people. In life – with a little humility – there’s always the possibility of addressing flaws and correcting them. With work, it’s usually too late. By the time you see the flaws, the work’s been produced. Even a car as sublime as the Citroen DS had flaws, and like every other car, or ad, or brand identity or any piece of work from the world of design, flaws are usually there. Occasionally something like the Red Cross appears – more or less flawless. Or a poster by a “master”, a timeless piece of architecture, a fantastic ad, a breath-taking product or a perfect piece of writing by a great copywriter. These iconic pieces are rare. Why so, when there are so many brilliant and talented people in our wide world of design? I think there are two main reasons. The first is vanity – a deadly state of mind that settles for less by substituting a craving for credit and recognition for simply doing a service. That’s a personal issue. Most people can recognise when they’re drinking from the intoxicating chalice of recognition. The second reason is more serious and profound. I think it’s a flaw in how in the UK, where the design industry has expanded more than anywhere else in the world, and in the US too, the activities of design have slid into the clothes of mediocre and conventional business. Wanting recognition and wealth was the basis for this evolution.

As the design business was born out of the design profession, itself a device for gaining recognition, we believed that being like our clients and being reasonable would somehow validate our effectiveness and we would slide into business life like lawyers and management consultants. What happened then was that we were swept up into the world of process, deadlines and project management. Serious time for thought, reflection and criticism was eroded and design became a day rate affair. In the early days of Wolff Olins we were free to introduce six-week holidays to encourage an “input mentality” beyond reading magazines, to balance what was sometimes an atmosphere of “stressed output”. We encouraged someone to take a three-year course in anthropology, on full pay, so that through this person’s evolution we too would learn more about how people behave in groups. We could afford to attract writers to work for us because an obsession with the visual aspects of design often ignored the power of language. Criticism was not seen as disloyalty, time wasting or sabotage, it was integral to honing a good solution. And it took time, because it often meant “throw it out and start again”. We all know that creativity can take minutes, even seconds, and it can take weeks and months. A moment of insight turned into a creative idea can change the world. Months of mediocre process can produce the emperor’s new clothes – and it often does. The “project management” and pressure to deliver in a conventional, unquestioned time frame, can often blind us to opportunities we need to see. How can we reclaim the creative, artistic, expressive, original and intuitive initiatives that define us as designers, from the grinding, boring, greedy and uninspiring businesses that are subsuming so many of us? Just as with energy and how we use it, and architecture and how we live in it, and money and how we think of it and use it, we have to start all over again. Although awards deserve congratulations, don’t be seduced into thinking everything is fine and rosy. It isn’t. The world needs our insights, our imagination, our thinking and our inspiration to a higher purpose for our clients more that it ever did. Too often, we’re still more pre-occupied with useful things for us – recognition, growing our companies and gaining material wealth – than useful things for the world we live in. The old paradigm is deadening . . . long live a new one.

After training in architecture, working as a product designer, then as an interior designer and as a graphic designer, Michael Wolff decided it was time to start his own company. And in the autumn of 1964, he joined up with Wally Olins in Camden Town, London, and Wolff Olins was born. Under Michael’s creative leadership, Wolff Olins became the foremost European company in ‘corporate identity’ — and one of the most effective branding companies in the world. Among their clients were Audi, Apple (the Beatles, not computers), P&O, Renault, 3i, Pilkington and Volkswagen. He left Wolff Olins in1983 to lead the Addison design company. Clients there included London Underground, The high speed train in Spain, The Barcelona Olympic Games, BP, Jaguar and Shell. Michael now runs Michael Wolff & Company in London, England. Most recent clients have been and are 3i, Mothercare and the Ministry of Sound in the UK – Citibank and Citigroup in the US – and a new bank with no name yet, in Russia.

“I’ve never stuck to one view of what is good in design. My personal goals have always been: to help organizations to express themselves, in their own particular way, for the benefit of anyone with whom they’re involved. And do this in a way that brings value to everyone and to the world that we all share.”

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OZ COLUMN

Market Talk

By Brent Dey

Web 2.0 Making MySpace YourSpace

REMEMBER ALL THAT TALK AROUND THE TURN OF THE CENTURY ABOUT THE DOT COM BUST, THE “DOT BOMB” AS IT WAS SO CYNICALLY CALLED? Since banner ads didn’t lead to ridiculously high click-through rates as promised by the over-zealous gurus of the New Economy, the whole Internet was a bust, or so the thinking went. Skeptics who grew up in a print and broadcast world wanted to throw the baby out with the bathwater and wash their hands of the whole online experience. They didn’t succeed. We never would have had a chance to experience the second generation of the World Wide Web, with its social networking sites, wiki (or collaboratively) created applications and pay-what-you-want service sites. In terms of natural progression, Web 2.0 is to the dot com boom what Generation X has been to the baby boom—a lot less iconic maybe, a little more slack, but a whole lot more practical. Those who understand that Web 2.0 is about real connections and genuine relationships are the ones who will build stronger bonds with their customers in the newest “new economy”.

Wiki While you Work The core concept behind Web 2.0 isn’t technical— although XML and RSS feeds have made technical innovations that have fueled its development possible. Web 2.0 refers to the idea that the Internet can be used to give customers a more integral role in the product lifecycle. Open source software lets users enhance applications. Online ratings give users an opportunity to air their opinions and offer feedback, which is sometimes considered in product updates. In short, Web 2.0 is what the Web has always promised to be. But this time, it’s working. Data drives market growth best when users define how that data is used. User-defined or user-managed content works much better than static content dictated by a marketing team. Smart companies like Apple Computer realized this early on. They saw the full potential presented by peerto-peer file sharing sites like Napster and embraced it. The result? Apple became a major player in the music industry overnight while powerhouses like Sony and Warner Brothers were left with warehouses full of overstock crates of CDs.

Face Time on FaceBook Of course, the argument has always been that the Web 2.0 model only works for software and music, products that can be purchased and delivered across a T1 line. But that’s not true. A team of developers has been working on a website for one of America’s oldest retailers that lets homeowners and businesses find and purchase handyman services online. It’s working. The client understands these three key insights about marketing in Web 2.0: • Online relationships work like real-world relationships Forget what you’ve learned from online dating and the sordid world of anonymous chat rooms. Most people building profiles on social networking sites are presenting themselves as they are, warts and all. The handyman site will let users rate the service they buy. The better the ratings, the more business providers will earn. • Web 2.0 should not be a waste of time Time you enjoy wasting is not time wasting, which explains the MySpace phenomenon. Kids soaking up hours perusing profiles are getting something out of the time they’re spending. They’re researching potential friends, boyfriends and girlfriends. Put that useful exploration to work for your company and you’ve got the stickiness that Web 1.0 promised but never delivered. • Not every product needs a social networking component Suffered through any meetings where clients have seriously considered creating a social network to promote stone tiles or hair care products? For a relationship to work, it has to be reciprocal. Both parties must gain something: The advertiser in the form of exposure, the customer in the form of useful information.

of shopkeepers and neighbors sharing talents and opinions. The World Wide Web has just expanded its scale. Web 2.0 has given a lot of power back to the customer, but it’s also helped level the playing field for business. Mom-and-pop shops have been able to latch on to larger networks like eBay to sell their wares. Independent bands and filmmakers have been able to find audiences without major distribution deals through YouTube and MySpace. People are able to make professional connections that would have otherwise been impossible by using sites like LinkedIn. Although these connections occur in what could be the impersonal arena of cyberspace, the good connections are very personable. A MySpace birthday wish from a band or a magazine subscription could have the same effect as a hand-mailed card, but at little cost to the band. And favorable ratings on LinkedIn or other sites can help build trust with customers.

Honesty: Still the Best Policy Perhaps the biggest show of what Web 2.0 could be came this summer when the British rock band Radiohead posted their latest release online on a “pay-what-you-want” basis. At last count, In Rainbows has sold 1.2 million units at an average of $9.00 per transaction, roughly what you would expect to pay to download an album on iTunes, but with all proceeds going directly to the band. There’s been a lot of debate over how well this approach would work for other services, but the handyman site is also using a model where buyers can set their own price. The remarkable thing is that most buyers are offering very fair, reasonable fees for the services they want performed.

Come Together, Right Now There’s a certain irony that social networking would be the craze 40 years after the infamous summer of love. The utopian network of universal like-mindedness that was prophesized back then as the “Age of Aquarius” has turned out to be nothing more than the traditional curbside community

If anything, Web 2.0 is more about the way we collaborate with each other than it is about any specific sort of technology. The good news is, we all seem to be using Web 2.0 to work not only faster, but more honestly as well.

Brent Dey is a writer, producer and creative thinker specializing in effective business communications for America’s best-loved brands. Brent’s work can be seen online at www.brentdey.com and he can be reached by dialing (404) 668-5819. 18

OZ MAGAZINE www.ozonline.tv


COLUMN

OZ

When It’s FREE Through E By Jon Lee Andersen • While thinking about this issue’s article and dancing back and forth among several email accounts, I noticed that at almost every website, I was a winner of something. While most of the “prizes” were junk that had little interest for me, on several of the notices the prize was a new computer, complete with a keyboard, speakers and a monitor. A DELL, no less. Being somewhat skeptical about my good fortune, and remembering my father’s frequent reminder that there are no “free lunches”, I decided to examine the deal more closely. When I finally got to the details surrounding the “free” computer, I learned that I would be signing up for several credit cards, agreeing to transfer balances to these new cards, taking about 10 years of internet service at a price far in excess of my current arrangements, and accepting a lifetime of email on forthcoming special offers.

No question that promotions work just as well in e-commerce as they do in brick and mortar retail establishments. As e-commerce continues to expand and use various technologies and distribution channels, we can expect to see an ever changing parade of new promotions. This little romp prompted me to decide that it might be worthwhile to discuss briefly what the rules and regulations are for advertising offers of this type. The Federal Trade Commission, the “Top Cop” for electronic advertising, in one of its FTC Fact for Business publications addresses the situation straight on. Here are the salient points of the FTC’s policies:

Where a promotion offer involves a rebate, the advertising must prominently state the before-rebate cost of the item, as well as the amount of the rebate. This is the only way to provide a consumer with the necessary information to analyze an offer and to comparison shop. Requirements to purchase Internet services must also be prominently disclosed. The disclosure should cover the cost of the service, the duration of the required commitment, any penalties or fees associated with early cancellation, any additional connection charges, and whether local internet service is available.

The components of an offer should match any visual representations of the offer. For example, if the picture of the computer shows the CPU, a monitor, keyboard and speakers, the offer should include all of these components. If it does not, any of the items not included must be described very clearly and prominently. Important information concerning an offer must be conspicuously placed in the advertising. For example, terms about the basic cost of the product must be located near the advertised price. And of course, there are the usual precautions against hiding details in obscure locations, burying them in densely packed lines of fine print or obscuring them in small footnotes. Information concerning details of an offer should also be disclosed on the same electronic page as the offer, not on a pop-up window or in a hyperlink. Where hyperlinks are used, the link should be labeled so that it shows the importance, nature and relevance of the information in the hyperlink, i.e. “Early cancellation of Internet Service resulting in substantial penalties. Click Here.”

And when using hyperlinks, follow these guidelines; 1. Make it obvious. Consumers should be able to tell that they can click on a hyperlink to get more information. 2. Label the link. The hyperlink should give consumers a reason to click on it. That is, the label should make clear that the link is related to a particular advertising claim or product and indicate the nature of the information to be found by clicking on it. 3. Don’t be coy. Some text links may provide no indication about why a claim is qualified or the nature of the disclosure. Although some consumers may understand that there is additional information available, they may have different ideas about the nature of the information and its significance. 4. Don’t be subtle. Asterisks or other symbols by themselves may not be effective. Most of these rules and guidelines are pretty self-evident and should be standard practices for advertisers. However, when planning a promotion, reviewing them is still a good idea. It is also worthwhile to review the terms and conditions applicable to promotions such as games, contests and sweepstakes.

It’s like this: TV, steak knives or squeegee All draw attention when free Just be sure to unveil Every little detail So there’s no “black robed” referee

© December 2007 Jon Lee Andersen www.ozonline.tv OZ MAGAZINE

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Š2008 Scott Banks Illustration 404-307-8206


Marketing opportunities

emerge at breakneck

pace online By Sue Wasserman

When Melissa Libby began assessing growth and

need to re-evaluate her existing business model to

development strategies for her PR firm and its clients,

take advantage of those tools that might help her

she didn’t so much see the writing on the wall as on

take clients to a higher level of visibility.

the internet. “I had been noticing that my restaurant clients were being ‘reviewed’ not just by print publi-

As part of her research, Libby signed up and

cations but online as well,” says Libby, who founded

created profiles on Facebook, MySpace, Yelp and

Atlanta based Melissa Libby & Associates more than

Twitter, and engaged in a variety of restaurant

15 years ago. “It made me wonder how we could

blogs such as blissfulglutton.com, chowhound.

communicate with these people who were writing

com and urbanspoon.com. For bookmarking,

blogs and posting on sites.” Libby’s curiosity led her

which enables her to select, categorize and share

into the rapidly evolving world of online marketing

favorite websites, she uses del.icio.us. “At best, it’s

and social media. The more she delved into the vast

a time consuming effort,” she says. “At worst,” she

array of online offerings, the more she recognized a

jokes, “it’s addictive.”

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All kidding aside, Libby is wholeheartedly embracing online marketing, letting her open minded, nimble fingers do the walking across her keyboard. She believes so strongly she recently re-assigned one of her employees to serve as social media manager. “Sheena Simpson’s new

a link to E-bay. Not only did she score 8.2 million hits, she sold every painting offered in this manner. Prior to her You Tube exposure, she had given up her painting to pay her bills. According to the Wall Street Journal, she was able to return to painting and earn a steady income as a result

job is to research, monitor and participate in the social media, as well as be our expert to clients.” Like Libby, Shane King’s firm, Three Squared, has embarked on an e-mission as well, trying to wrap its arms around the opportunities and challenges created by the growing number of online marketing tools. Three Squared develops engaging content to help clients educate and retain internet audiences. “What opportunities aren’t out there,” he wonders. While the firm has already launched 9 Online, an e-newsletter, King has assigned continued research responsibilities to Project Manager Barbara Vining. “It’s hard to be an expert in something that evolves so quickly.” she comments.

of her You Tube adventure. Libby is certain viral videos placed on sites such as You Tube can yield positive results. Her team recently shot and edited videos of Vajra Stratigos, beverage director for Atlanta based Fifth Group Restaurants. They portrayed him making cocktails and discussing wine. “We sent out a link on The Dish, our weekly restaurant e-newsletter,” she notes. “Fifth Group then sent out a link on their customer e-blast. We’re posting it on our Facebook pages and researching other possible online venues. The click rate was excellent.” Libby already has plans in place for follow-up videos.

Now, people come to you of their own volition. They read about you in blogs and wikis. You don’t necessarily know they’ve found you because they’re not reading brochures.” But found you they have and it’s hard to know exactly what they know or how they’ve discovered that information. “Fancy colors,” McKeon says, “don’t matter as much as they once did.”

22

WAKE UP AND SMELL THE ONLINE MENU…

WHO’S IN THE DRIVER’S SEAT…

What exactly is it that’s evolving? From social media and blogs, to streaming viral media and pay per click ads, there’s a new menu of tools being used by everyone from musicians to multi-national corporations. The ultimate goal is to interact with fans, prospective and existing customers, etc., to drive messages and sales home. “At its root, social media is about creating relationships between an individual or organization and its audience,” Vining says. “Essentially, we’re breaking down the brick and mortar of an organization and communicating that we’re more

The old marketing paradigm was powered by marketers driving home the message they wanted to create to consumers. King says those days are over. “There’s a big mind shift taking place as consumers are now driving what marketers are doing.” “I remember 15 or 20 years ago, when I was coming up in the industry, I’d send a brochure or do an advertisement that asked a prospect to circle something on the ad,” adds Paul McKeon, president of content generating Content Factor. “Now, people come to you of their own volition. They read about you in blogs and wikis.

than just a brand. We’re actual people doing actual work and sharing what we do with others in a way we couldn’t do before. I think it adds a humanizing effect.”

You don’t necessarily know they’ve found you because they’re not reading brochures.” But found you they have and it’s hard to know exactly what they know or how they’ve discovered that information. “Fancy colors,” McKeon says, “don’t

A Wall Street Journal online article, for example, recounted the tale of Chicago painter Valentina

matter as much as they once did.” He believes what counts is content. “Look at Yahoo, Amazon,

Trevino, who decided to post videos of herself creating her work on You Tube. She also included

Google. They’re a mish mash and they’re ugly, but they’re successful, he believes, because they’re driven by content.

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AUDIENCE INTERRUPTUS… McKeon likens sales and marketing to bowling. “Marketing sets the pins up,” he says. “Sales knocks them down.” The question is how do you get a prospect to close? He believes it’s all about creating the proper interruption. In traditional television ads, commercials provide some of those interruptions that can engage prospective customers. “How do you interrupt and then engage prospective buyers online,” he asks. E-mail, banner ads, and pay per click ads are a few of the options. Once you’ve engaged the audience, you can have them fill out online forms, read a white paper, etc. “A lot of our clients have long sales cycles. Prospective customers don’t just go online and buy. The question becomes how to communicate back and forth with them to educate them about prospective services.

IF YOU BUILD IT WILL THEY COME… McKeon believes the concept of corporate social media is growing by leaps and bounds. “The Atlanta Falcons have been building an online community of fans to get the fans to do things such as talk to each other, sell tickets or other memorabilia. Perhaps they swap favorite tailgate recipes or parking spaces.” McKeon says there are new software companies that help companies create what he refers to as “just add water” communities. “You buy the piece that comes pre-configured with blogging capabilities, tagging capabilities, rss feeds, etc. In a week or two, you can put together a community structure and invite people to it.” Just because you’ve built it, though, doesn’t mean consumers will respond according to plans. “We built a site for parents of teens,” McKeon offers. “It has good content, and it has a good image. It’s also like pulling teeth to get visitors to join the discussion.” The lack of audience engagement was completely unexpected. “The site allows parents to share personal photos, something few have done. McKeon believes parents don’t want other parents to see them. “The bottom line is that online marketing has a lot of potential, but it’s not always as easy as it looks.” Soft Drink Giants like Sprite are also entering the online fray. Lucky Fish Studios has been working with the brand to build excitement around Sprite “The Yard,” a social community built exclusively for the mobile phone and geared exclusively to teens. The company has not yet launched its campaign in the U.S.


“Teens simply text a number to Sprite,” says Lucky Fish Partner Christopher Wood. Based on the phone being used, Sprite sends back the appropriate phone application. It’s similar to MySpace in that teens can text each other, store pictures, add friends, create parties. “Teens always carry cell phones. Sprite saw the opportunity to get teens interacting with its brand,” he says While the site is clearly Sprite, Wood says it’s not riddled with text that says “go buy a Sprite.” Teens go in the yard, surf around, talk to friends, and perhaps buy a Sprite where they can then redeem an award. “A lot of web based marketing leaves you on the web but Sprite is thinking in terms of both on and offline. They want to lead you to the technology as well as lead you into the store.” Wood believes there are benefits and risks associated with being the first company on the block to use mobile phone marketing in this manner. “Mobile technology isn’t really new,” he says. “It’s just that the technology has caught up and the ability now exists to integrate it more into life. Sprite saw an opportunity, and recognizes they’re out way ahead of the game. They might suffer symptoms associated with pioneering.” Wood has seen some bad press in the U.S., and believes it was probably created by a middle aged person simply not interested in using a phone for marketing. Wood sees the opportunities for cobranding as well. “Say Puma wants to get in and have a section of ‘The Yard.’ The key to success is determining why it makes sense to be there in that medium and how to avoid being nothing more than an interruption.”

THE POWER OF THE BLOG…

television show review blogs to restaurant and corporate commentary, people are expressing themselves. Blogs, as Don Imus discovered, can be powerful. According to McKeon, it was a watchdog blogger who was responsible for publicizing the shock jock’s politically incorrect comments. McKeon says the comment was made on a Tuesday and followed by a blogger for a few days. “On the third day, Imus heard about the blog and apologized. Suddenly, the national news picks up that he apologized for a racial slur. The same blogger blogs the apology and it spun out of control.” In short, a blogger took down a media icon. Of course, given another circumstance, it could have elevated one to more impressive stature, too.

A NEW VENUE FOR VIDEO CONTENT… If you’re feeling overwhelmed, wait, there’s more to come. Lucky Fish is also working with CITN, a company that’s building an interactive, all HD online global network. “There’s been talk of interactive television for a while,” Wood says. “What they’re trying to do is literally replace television content. The company is asking itself what are the interesting relationships made while watching television.” Wood believes CITN can create the scenario where a sports fan can be watching a game, discover more about the individual players, the city in which the game is being played, even the shoes which a particular player is wearing. What we’re doing is creating a relational trail.” And creating room for additional content of all shapes and sizes.

If it seems like there’s a blog for every topic, perhaps that’s because there probably is. From

BEFORE YOU GET STARTED… Given the diverse array of options available, it’s important to note that there is no “one size fits all” solution. The viral video on You Tube that sparks sales for one company may create an embarrassing situation for another. If you’ve got great lists, e-mail marketing could be effective. Bookmarking sites on del.icio.us and letting peers know they’re there may be a good way to share information, but is it how your clients or peers want to work? What benefits might your firm reap from a banner ad or pay per click ad online? Before you re-apportion budgets, draft viral video scripts, contract for social media software, do your research to determine exactly what’s out there. There are companies, for example, that can create viral videos for as little as $500. Or you can spend thousands. The key to success is to ask a number of questions. “There’s a lot to be considered before undertaking any online media effort,” McKeon says. “Ask yourself what you’re trying to accomplish,” King offers. Do you want to generate names, traffic or sales? What best fits your situation? What’s your distribution? Do you have a sales force? Do you generate sales or leads on the web or in person? “I can release 100 ads for the web in the amount of time it takes to get one on the network,” Wood offers. The question is, will those ads accomplish your goals. You’re your approach need to be very specific or do you want to create links that establish ongoing relationships. The tools exist to do as little or as much as your situation warrants. Until you ask questions and determine your online goals and strategies, the answers will be difficult and perhaps costly to find.

GET THEE TO BOOT CAMP… If you’re looking for a new media overview, you may want to research seminar opportunities. The Public Relations Society of America, for example has begun offering New Media PR Bootcamp. According to the organization’s materials, the seminar will offer a comprehensive overview that discusses topics such as: • • • •

when to blog , comment or listen benefits of rss, blogging and podcasting video on demand and webcasting integrating new media into conventional public relations campaigns

• •

navigating Second Life social bookmarking

To learn more about upcoming dates and locations, go to http://www.prsa.org/.

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23


Blurring the chalk lines between designer and printer. Story by Phaedra M. Weldon Layout and design, Scott Banks of BadStudio

@EK?<9<>@EE@E>¿

…there was the designer. Creating on canvas with paint and watercolor, pasting type with wax or spray adhesive, and cutting Rubylith for color separations. Collating their client’s idea into a magnum opus of color and style. Brochures, books, magazines, ads, posters, banners, signs. Each and every work a moment of stylistic grace. And it was good. 24

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Until the masterpiece was wrenched from their hands, bundled with all its associated parts, packaged within a blank envelope and given over to the most unknown and misunderstood entities in the world of static information.

Not much has changed with signing proofs twenty years later, but the roles of artist and printer have undergone some mighty twists, twists that have forced both sides—printers especially—to take another look at the relationship.

The Printer. (Insert screams of terror here.)

And what has pushed this should-be symbiotic rapport into a new era?

As melodramatic as it may sound, this has been the ongoing and inherited attitude between designer and printer for decades. Very little was offered in the way of coordination and cooperation when it came to creating, receiving and delivering the product. If any aspect of the final render was incorrect or a mistake was caught post-finishing, both sides raised shields and armed photon torpedoes. Unfortunately the printer had a secret weapon hidden within its phaser banks . . . the designer’s signature. The stress most designers face when looking over a printer provided proof rivals the pressure of any corporate position on Wall Street. How can they really be sure everything will go as they envisioned it when all they have is a cream colored proof of their vision with blue type?

The Digital Age. Desktop publishing heralded all sorts of twists and turns, shoving more cogs and wrenches into the wheels of the printing industry. The supposed ease of placing the control of design, color and finishing into the hands of the every-day consumer turned soccer moms and high school students into designers overnight. A plethora of designing applications flooded the market, and the printer was forced to find ways to translate electronic files onto the press. What could the traditional film and flat printer do? Those who couldn’t keep up financially with the changes went out of business. Those who remained learned the new technologies.


Unfortunately the technology outgrew even the designer. Suddenly designers had to understand two different computer platforms, whether it be PC or Mac, the applications required by the printers for output, file formats, scanning technologies, terms such as RIP, DPI and REZ which seemed to change daily as large-scale inkjet printers pushed out screen printing and off-set. Even the types of advertising changed for the designer and printer—keeping an eye on the ever changing patterns in advertising, including the large format print for construction sites, billboards as well as the ever expanding car wrap—both industry positions have a lot to keep up with. Yes. You read that right. Both positions. Nothing makes a stronger product than a well-oiled, symbiotic relationship between printer and designer in the beginning stages. And here in Atlanta, there are printers who have been through the learning lessons and have made strides above and beyond the call in the area of printer/designer relationships.

<OG<I@<E:<@J E<NBEFNC<;>< “You know, we used to have to work a week on a book layout—now we’re down to a day— and six cups of coffee.” In the past ten years, printers have been very much aware of this chasm. Why? Because a large percentage of career printers today started out on the other side of the chalk-drawn line. They have been artists and designers, they have stood inside those early printing companies and sweated those proofs, stood by those sheet-fed and web-fed presses, and they understand both worlds. Many times the experience from being on the outside as well as the inside can help a printer understand the internal financial burdens better.

And these individuals and their companies are a fountain of information readily available to the fresh-faced art school graduate. And though the designers of today haven’t quite grasped the impact such experience and know-how can improve their work in today’s market, printers are making that knowledge as accessible as they can. It’s called Customer Service. “I used to design out of my basement and had a very poor relationship with printers,” said Ben Huber, Vice-President at Graphics Worldwide. Huber, along with Ken Raymond, Graphics Worldwide’s President—who brings over 40 years of printing to the company—have built their traditional off-set company, specializing in high-quality four color and two color brochures, magazines and books, slow and steady. “I discovered that most printers have insufficient prepress operators because of the rising expense of finding someone who knows all the applications needed,” says Huber. Throughout the industry, one of the key growth positions in any printing company has indeed been the prepress operator. Once known as the “stripper” or lithographer, the individual responsible for translating the art boards into film and then “stripping” them onto flats for the printing presses to print, has now gone electronic. Prepress operators have to know the platforms. They have to know the applications designers use (from antiquated files from Microsoft Publisher to the Adobe Creative Suite III). Customer support means talking clients through saving files for the best output, which also requires understanding of computer networking and how an ftp site works. Printers today understand that same knowledge has to be made available to the designer/client in as many ways as possible. And communicated in simple terms. Otherwise the relationship between the two will never improve. Not only are these prepress operators key in the performance of the company, but many times the lifeline between printer and designer.

“Most problems that arise now in print work can be solved with a simple phone call or email,” as Huber summarizes. “Having this experience, I can talk anyone through collecting fonts for output, and give advice on saving layered Photoshop files as an .eps format. Not all designers are going to know that an .eps format can produce a higher quality print resolution, since vector and text layers can RIP at 2400 dpi. That’s the printer’s job to relay that information.” And what the artist/designer and client must understand in today’s industry is that the printer is ready to educate everyone. They are more than willing and able to make the job go as smoothly as possible. “Open, two-way communications is a necessity,” says Linda Coatsworth, who’s been in the industry since 1975. Linda worked as an account representative for three years with Color Reflections, one of Atlanta’s premiere large format digital printers, retired for two years and then came back in a marketing position. “Our motto is slow down, ask and listen to what’s needed. Just as important, we have found that using the team approach, including our own rep/specialists in the initial design stage to explore all avenues, allows the full team to be able to recommend the best options to render the ‘wow’ that the client expects.” Color Reflections opened in 1990 and was the first color photographic lab to offer 24 hour production. The company began in a 3000 square foot facility with three employees and today has grown to 20,000 square feet with 23 employees. Color Reflections continues to offer “firsts” to the community – the first Cruse Camera, the first Durst Lambda, the first multi-function UV printer for both rigid and roll materials, the first HP XL-Jet 16’ solvent printer, and soon another first for fabric printing. Their complete range of products continues to revolutionize the large format imaging market. And in ever improving their customer relationships, Color Reflections has developed its own winning team break down:

Left image, photo credit: Graphics Worldwide Printers, artist’s reproduction; Carwrap below, Color Reflections, worked closely with Lowe Engineers to use their design idea, and to make their concept a reality.

www.ozonline.tv OZ MAGAZINE

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CONJURING AN INDUSTRy By James Flynn

Carrollton, GA, probably isn’t the first place that springs to your mind when you think about movie production. Even within the state, the quaint west Georgia town and surrounding Carroll County fail to inspire thoughts of grandeur concerning anything entertainment-related. Yet there is a group of people, growing in number, who hope to firmly entrench the area in the minds of moviemakers and media mavens everywhere. They have drive, determination and dedication to the region, and now they have their calling card. Conjurer, a psychological thriller filmed in and around Carrollton, had its premiere this past November at the grandest of all Georgia venues, the Fox Theater. A screening at one of Georgia’s most recognizable landmarks was only fitting for a movie with such strong roots in the state. Directed and produced by Atlanta native Clint Hutchison, the movie had its beginnings not with a team of creatives, but rather in the minds of a few west Georgia locals, most notably executive producer Richard Mix and associate producer Shay Bentley-Griffin. A Marietta native, Mix is an interesting figure — a businessman who began his career in sales, established the immensely successful portable-toilet company Pit Stop, and then entered the world of film and video production, on the request of a childhood friend who needed someone to put the “business” in his “show business” dreams.

Mix and Bentley-Griffin initially met at a premiere of Mix’s first film Terror Tract in 2000, and they soon began hatching the idea for a west Georgia film industry. “I feel like our film industry is sort of wide-open right now, on a national level as well as on our state level,” said Bentley-Griffin. “Having a film community start to grow in west Georgia and be able to make movies there…there just isn’t anything about that to me that’s not possible.” Still early in the decade, the pair started looking for a project to film in the area that they loved, hoping to establish western Georgia as a region not only for locations in filming, but also as a home base of production. A booster club from the University of West Georgia approached Mix about making a film based

on a school-tragedy-turned-inspiration. It was a project both Mix and Bentley-Griffin were interested in making, and they worked hard to make it happen. After a long period of working frantically to raise money for the film, they realized that the timing just wasn’t right. As much as they wanted to do the project, for the community and for themselves, they weren’t positive they could raise the funds necessary to do the story justice. Mix and Bentley-Griffin went back to their investors with a new idea, a project that might be more feasible monetarily and more appealing to mainstream audiences, and that would still utilize the resources of the area and raise money for the university foundation. The two knew that a thriller would be more marketable worldwide than a drama, and it was a genre Mix had already been successful in having

In 1999 Mix bought a farm in Carrollton, and moved there full-time in 2001, mainly to “avoid the traffic.” He fell in love with the area. Bentley-Griffin was born in California and raised primarily in Georgia, with family in both locations. It was an upbringing that undoubtedly led to her unique career, casting for many projects in Hollywood from the comfort of Georgia. She still owns the family farm just north of Carroll County.

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(l to r): Lance Dreesen (Producer), Shay Bentley-Griffin (Associate Producer/Casting), and Clint Hutchison (Director)


worked on his first feature film Terror Tract with a couple of Georgians who were living in Los Angeles.

that now houses Mix’s Vids Media, among other companies. Carroll Tomorrow felt they had a winner on their hands.

They brought on board Red Five Entertainment, a partnership between native Georgians Clint Hutchison and Lance Dreesen. The pair, who had both attended the University of Georgia, met while working at an Atlanta theater. They went to L.A. to pursue their filmmaking dreams and found some success.

With the support of the local government and schools, production ramped up. Mix would serve as executive producer, while Bentley-Griffin would be an associate producer and handle casting.

The next two grafs need to make clearer who’s who, because you’ve introduced four people in two pairs and the reader can’t follow it. I would use last names, or “the directors” or “Red Five” or “the two Red Fivers” or whatever. Written by Hutchison, and co-directed by the friends, Terror Tract was released as a USA Network television premier in the states and theatrically in parts of Europe, Asia and Latin America. The success of the movie proved that the two could make a commercially viable and audience pleasing film. For Mix, it was a logical choice to work with the two again, so he contacted Hutchison. “They needed a script that could fit the budget and within a certain time frame,” said Hutchison. “Lance and I are both screenwriters, but they needed something fairly quickly.” The pair hunted down a script, and found one from David Yarbrough that fit within the boundaries of the project. Hutchison helped alter a few details, such as moving the location from an urban environment out to a rural setting, leading to a writing credit for the director. The result was Conjurer. The team had their script, director and producer. Now they needed the help of Carroll County. Slater Barr, president and CEO of Carroll Tomorrow, a branch of the local government that works alongside the Chamber of Commerce to promote growth and development in the area, first became involved when Mix approached the Chamber of Commerce about creating a production industry in the area. “When you’re running chambers of commerce and economic development organizations, you have people that come in a couple times of year that are talking about their vision for a new industry for the community. Most of the time, there is absolutely nothing there and that’s the end of it. Richard never went away. He just kept coming back. And the more he talked, the more the pieces of the puzzle started falling into place.” Carroll Tomorrow already had a strong interest in entrepreneurship and startup businesses. Around the same time they were approached by Mix, Carroll Tomorrow was working to fund the Burson Center, an “incubator” for small business

Next, they put together a crew. The team wanted to rely on local talent, both in casting and crewing, as much as possible. “I’m a firm believer that you have to build from within,” said Mix. “The long term viability of our survival hinges upon not bringing people from L.A., not bringing people from North Carolina and elsewhere. We’re always going to have to do that on some level, but we have to build a local talent pool of both cast and crew.” As long as it didn’t affect professionalism, they intended to use locals. When they felt they couldn’t achieve that level locally, they began looking outward, first to in-state talent and then finally out-of-state. The resulting crew was talented and, especially in the case of the Carroll County locals, eager. “They were so committed to this project,” said Hutchison. “There were no jaded crew members. They weren’t just punching a time clock.”

the region, and the central figures are still working towards that goal. Richard Mix’s Vids Media is now running full tilt at the Burson Center, filming commercials and PSAs for the community, and looking into new avenues of revenue. Vids Media wants to expand into a fully integrated media company and it is testing the waters: Print media, radio, billboards, podcasting and Web casting are all on the docket. Video production may still be their “bread and butter,” but Mix knows a successful blend of opportunities can make an industry thrive. Whereas a film might keep a crew on set for a month or two, these new opportunities keep the company humming along week after week. Not that Mix and friends are eliminating films from their repertoire. Red Five Entertainment is bringing another project to the area shortly. A.G.E.N.T.S., a family friendly movie, will be coming to west Georgia in the near future. Dreesen and Hutchison wrote the screenplay, and Dreesen will take the helm as director. Mix and Shay Bentley-Griffin will be back in the fold, continuing to build on the momentum they’ve created. Additionally, Red Five will be bringing part of themselves to Carrollton, permanently. Lance Dreesen is moving back to the area and will establish the Carrollton office of Red Five.

“I’m a firm believer that you have to build from within,” said Mix. “The long term viability of our survival hinges upon not bringing people from L.A., not bringing people from North Carolina and elsewhere. We’re always going to have to do that on some level, but we have to build a local talent pool of both cast and crew.”

The surrounding community was equally supportive. Here was a real live movie being shot on their turf, employing their residents and funded primarily by locals. This was a chance for Carrollton to come together to realize a truly unique vision, and they responded. Conjurer was shot in 24 days. It featured big name actors like John Schneider of Dukes of Hazzard fame, a man who built his name starring as one of the most famous fictional Georgia characters of the past half-century. It featured locals as extras. College interns worked the set. It was truly a Georgia project and even more truly a west Georgia project.

Whether or not Carroll County is ever the first place you think of when it comes to entertainment isn’t really important to these men and women. What is important is that the community believe, that the industry develop, and that the future of the region include a strong and vibrant media presence. The men and women behind Conjurer are making it happen. As in the title of their film, they are weaving a new narrative for west Georgia out of thin air.

The plan may have begun as a dream of bringing a film to Carrollton, but it grew to much more. It became an initiative to create a new industry for

www.ozonline.tv OZ MAGAZINE

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OZ SCENE

Thedra Porter and Robert Douglas at the SAG Party.

Tim McCabe and Charlie Peak at the SAG Party.

Jaye and Mike Pniewski at the SAG/ AFTRA bash.

Rudy Vaughn, Dustin Ahkuoi and Nathan Kooley, aka, “Dem Playa Haterz” at Matchstic’s Rapping Paper Party.

Penny Story scopes out the ghetto fabulous hub-wreaths.

The “bling bus” arrives at Matchstic .

l to r: Allison Hungate, Amanda Hindson, Jon Hindson, Vince Hungate and Madison Hungate sportin’ the coveted gold metallic chained T-Shirts at Matchstic

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Debra Nelson and Louis Robbins at SAG/AFTRA

l to r: Doug Kaye, Paul Armbruster, David deVries, Tim Peek, Jeff Winter, Dick Klinger at the SAG/AFTRA event


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Atlanta ADDYs 2008 Contents Judges Letter from President Thank you - Atlanta ADDYs Best of Show Sales Promotion Collateral Material Consumer or Trade Publications Newspaper Interactive Media Television Radio Advertising for the Arts & Sciences Public Service Advertising Industry Self-Promotion Elements of Advertising Student

34 37 39 41 42 44 45 46 47 56s 64 64 65 70 71 72


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LETTER FROM EL PRESIDENTE

We are a pathetic lot. We kill ourselves to make our clients famous. We do whatever it takes to sell some merchandise, move some goods and goose some sales curves northward, ho! We do it all in comfortable anonymity; like some sleazy stalker lurking in the shadows getting his jollies as the paparazzi incessantly shoots and fawns over the star… the star who is our client’s wares. Pathetic–– our wretched lives. Little wonder so many of us dull the pain with shots of Clorox or hypos of Old English 800 and Kiwi Liquid Shoe Polish. So the Atlanta Addys Awards are a soothing balm to ease our pain. They are recognition of creating work worth celebrating. They are pats on the head from respected leaders in our field. They are honors befitting the pathetic lives we lead. This year, the Addy Award is a Spike. Why a spike? Well, history buffs, way back when Atlanta was called Terminus because this is where the railroad lines ended (or began) connecting us to the rest of the U.S. Well, to wax my poetic, as a railroad spike represents uniting people. The best of our work also unites people. An Addy Spike is a wonderful metaphor for communications that connect people. It also looks cool, has nice heft and can even be a weapon when you wing it at the noggin of some idiot trying to turn your brilliant idea into crap.

Congratulations to all who won this year. The competition was stiff and if you won hardware you are to be commended. Attaboy, attagirl–– you done right good. If you entered and did not win, obviously you were cheated and the judges were bribed and the world is out to get you and frankly you do well just to get out of bed in the morning because obviously the fix is in. Still, you’re a winner to us! Thanks for playing, there’s always next year. One last thing: if you haven’t done so, you should join the Atlanta Ad Club because this is your profession, your community and your life. These are your people and we’re all in this together––the same pathetic schmucks. Join. Enjoy discounts to interesting and informative special events, membership perks galore, lots of fun, and a posse of people who can do your professional world nothing but good! If you don’t do it for yourself, do it for your family. After all, we know where you live. Thanks and enjoy your slice of immortality. Special thanks to Melissa Dayne and Brandi Williams for chairing the Addy Committee and all those who made this year’s event a resounding success. With best wishes and congratulations to all, Patrick Scullin El Presidente, Atlanta Ad Club Ames Scullin O’Haire Advertising

Atlanta ADDYS 2008

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THANK YOU —ATLANTA ADDYS 2008 You are superior! You have passion. You stand out in a crowd. Take a bow and know our advertising community is better because of the extra dedication, efforts and time you put into pushing its growth. Thanks also for telling your friends about our club; together we are stronger. This years 2008 Addy Award show wouldn’t have been possible without the time put in by the following people. Thank you for listening and moving to my go, go go! Brandi Williams, my Co-Chair, for keeping us on schedule and on budget. I’ve sincerely enjoyed working with you. Anna Webb & Garet Hayes for hosting an excellent judging weekend that went off flawlessly. And to Garet for showing us the way when we had no clue where to go. AnaMaria McCormack for stepping in at the last minute to handle all the sponsorship logistics. Also for simply picking up the ball and running when you saw it needed to be carried. Ron Huey & Scot Crooker for quietly, but passionately accepting the challenge of redesigning the only individual advertising award given in our city. Thanks to your insights, creativity, determination and efforts the Spike will forever be something worth going after and showing off once won. Kelley Cole, Dan Seith and the team at Grey Atlanta for creating an overall look and feel for this years show. You all were a dream to work with. Jeff Cole and Brandon Freidman and the team at Three for saving this years awards annual and making sure it will always be the book noticed first on coffee tables around the city.

Michael Miller, Krikor Dekirmenjian Thom Gonyeau and Dave Warner… for guiding us to some of the special cash and in-kind sponsors who participated in this years show. Jennifer Hudson and Annette Filliat for being sure that our story was told around town and that we were all able to laugh at our funny pictures after the show. Taylre Malkemes for organizing the distribution of the Oz Awards Annual after the show. The Art Institute of Atlanta, The Creative Circus and Portfolio Center for providing some excellent students to help prepare for judging weekend and the presentation of the show. Tia Powell, Phaedra Steele, Lyn Albers and the gang at Oz Magazine for again taking on the tremendous task of producing our beautiful awards annual. Patrick Scullin, El Presidente for constantly coming up with brilliantly written ways to bring people around and back for more. The judges: Cindy Sargent (Lewis Communications/Nashville), Mary Rich (Arnold/Boston), Steve Bassett (The Martin Agency/Richmond), Steve Casey (Martin Williams/Minneapolis), Bart Cleveland (McKee Wallwork Cleveland/Albuquerque), Chris Blanz (Cabedge.com/Franklin,TN), Mike Iannelli (Rawle Murdy/Charleston) - for traveling, giving up your weekend, sharing your opinions and spending time in our city to look at our work. We enjoyed having you here and appreciated the compliments you bestowed on our town. And last, but not least, a special thanks to Mehrdad and the team from Moosehead Photography who did an exceptional job capturing the fun we all had on Feb. 2nd. Thanks also for making it possible to purchase prints after the show.

Susan Stottlemyer, Sheila Goltz, Jason Stone, Trent Cox, Zahra Chhatriwala and Joan Borchardt with Association Planners of Georgia (APG). Since you guys have joined our board, with your guidance we have become more efficient, organized, classy and more profitable. Thanks for constantly handling things everyone else runs from and doing it with pride.

Keep on keeping on, Melissa Dayne; Co-Chair - 2008 Atlanta Addy Awards

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BEST OF SHOW regional/national single spot, consumer products, automotive (vehicle only)

Best of SHOW & Gold ADDY

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Entrant: 22squared Advertiser: Southeast Toyota Distributors Title: Prius Future TV Josh Robinson, Art Director William Bloomfield, Copywriter Scott Sheinberg, Chief Creative Officer, Creative Director Jason Harrington, Director

ATLANTA ADDY’S 2008 41


SALES PROMOTION packaging- single unit

Silver ADDY

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Entrant: BBDO Atlanta Advertiser: Viz Title: Viz Stephen McMennemy, Art Director Jerry Cronin, Copywriter Paul Huggett, Russell Kroll, Designers Marcus Kemp, Jerry Cronin, Stephen McMennemy, Creative Director

audio/visual presentation

Gold ADDY

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Entrant: Craig Miller Productions Advertiser: “The Coca-Cola Company, The McDonald’s Division” Title: St. Augustine Marching 100: A Band Reborn Executive Producer, Karen Thoms Producer, David Qullin Craig Miller, Director Evan McIntosh, Editor

42 ATLANTA ADDY’S 2008


SALES PROMOTION audio/visual presentation

Silver ADDY

Silver ADDY

Entrant: “Crawford Communications, Inc.” Advertiser: Alpha ProTech Title: ‘Rex SynFelt’ Brian Mac, Editor for Crawford Post Production, Motion Graphics Chris Steele, CEO for STEELE+ Scott Coleman, President/Account Director for STEELE+

Entrant: Craig Miller Productions Advertiser: Mayor Shirley Franklin Title: Center for Civil and Human Rights Ingrid Saunders Jones, Executive Producer Craig Miller, Producer Mark Falls, Director Evan McIntosh, Editor Cheryl Rogers, Original Music Spencer Herzog, Sound Design

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sales promotion bronze awards Sales Promotion Point of Purchase Bronze ADDY ®

Entrant: Blattner Brunner Advertiser: Atlanta Bread Title: Free Wi-fi Brett Compton, Creative Director Rick Bryson, Art Director Jill Belloma, Writer Sue Batterton, Writer Jaclyn Adams, Acct Sup Rich Fabritius, VP Acct Mgmt Jimmy Brooks, Production Manager Mind’s Eye/Hollis Ellison, Photography

ATLANTA ADDY’S 2008 43


COLLATERAL MATERIAL brochure

Gold ADDY

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Entrant: Grey Atlanta Advertiser: Cousins Properties Title: Blalock Lakes Field Guide Joel Babbit, Chairman, Grey Atlanta Kelley Cole Graham , VP, Assoc. Creative Director, Grey Atlanta Tina Lauffer , Creative Supervisor/Sr. Art Director, Grey Atlanta Peter Berta, Sr. Copywriter, Grey Atlanta

collateral material bronze awards Poster Single Bronze ADDY

Poster Single Bronze ADDY

Poster Single Bronze ADDY

Poster Single Bronze ADDY

Entrant: BBDO Atlanta Advertiser: AT&T Title: News Stand Brian Locascio, Art Director Mark Sorenson, Art Director Justin Lesinski, Art Director Rich Wakefield, Art Director Evan Brown, Copywriter Rich Wakefield, Executive Creative Director Susan Credle, Executive Creative Director Marcus Kemp, Chief Creative Officer

Entrant: BBDO Atlanta Advertiser: AT&T Title: Times Square Brian Locascio, Art Director Mark Sorenson, Art Director Justin Lesinski, Art Director Rich Wakefield, Art Director Evan Brown, Copywriter Rich Wakefield, Executive Creative Director Susan Credle, Executive Creative Director Marcus Kemp, Chief Creative Officer

Entrant: BBDO Atlanta Advertiser: AT&T Title: Deli Brian Locascio, Art Director Mark Sorenson, Art Director Justin Lesinski, Art Director Evan Brown, Copywriter Rich Wakefield, Executive Creative Director Susan Credle, Executive Creative Director Marcus Kemp, Chief Creative Officer

Poster Single Bronze ADDY

Poster Single Bronze ADDY

Poster Single Bronze ADDY

Poster - Campaign Bronze ADDY

Entrant: 22squared Advertiser: Buffalo Wild Wings Title: Fish Fry Tom McMahon, Creative Director James Rosene, Creative Director;Copywriter John Stapleton, Art Director Garen Boghosian, Art Director Scott Sheinberg, Chief Creative Officer

Entrant: 22squared Advertiser: Buffalo Wild Wings Title: Fingers to the Bone Tom McMahon, Creative Director James Rosene, Creative Director Ryan Stafford, Copywriter John Stapleton, Art Director Garen Boghosian, Art Director Scott Sheinberg, Chief Creative officer

Entrant: Blattner Brunner Advertiser: Atlanta Bread Title: Buns Chris Martin, Art Director Sue Batterton, Writer Brett Compton, CD Jimmy Brooks, Production Jaclyn Adams, Account Supervisor

Entrant: fletcher martin Advertiser: Lake House Beer Title: Dark Ages/Beer of Kings/ Slaughtering Heathens Brad Sarmiento, CD Art Director Pete Heid, ACD Copywriter Leda Walker, Art Buyer Erik Mehlen, Illustrator

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Entrant: fletcher martin Advertiser: Lake House Beer Title: Beer of Kings Peter Heid, ACD Copywriter Brad Sarmiento, CD Art Director Erik Mehlen, Illustrator Leda Walker, Art Buyer

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collateral material bronze awards Special Event Material Card Bronze ADDY ®

Special Event Material Invitation Bronze ADDY

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Entrant: Clear Channel Creative Services Group Advertiser: EAR Awards Title: EAR Awards invitation Liz Smith, Creative Director

Entrant: Blattner Brunner Advertiser: Zippo Lighter Title: Digital Lighter Rick Bryson, Art Director Chris Martin, Art Director Zak Cochran, Art Director Jill Beloma, Writer Brett Compton, Creative Director

Outdoor Board Flat Bronze ADDY

Outdoor Board Flat Bronze ADDY

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Entrant: 22squared Advertiser: Buffalo Wild Wings Title: BWW Holiday Card Tom McMahon, Creative Director James Rosene, Creative Director Kevin Botfeld, Copywriter Dennis Wolfe , Art Dir. Scott Sheinberg, Chief Creative Officer

Non-traditional - Single Bronze ADDY

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Entrant: Blattner Brunner Advertiser: Edwin Watts Golf Title: Head Down. Brett Compton, Creative Director Chris Martin, Art Director Jill Belloma, Writer Jimmy Brooks, Prod Manager Zak Cochran, Acct Sup Rich Fabritius, VP Acct Mgmt

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Entrant: Blattner Brunner Advertiser: Edwin Watts Golf Title: This Narrow Brett Compton, Creative Director Chris Martin, Art Director Jill Belloma, Writer Jimmy Books, Production Manager Zak Cochran, Acct Sup Rich Fabritius, VP Acct Mgmt

consumer or trade publication bronze awards Fractional Page, color Bronze ADDY

Full page, Four-color Bronze ADDY

Full page, Four-color Bronze ADDY

Full page, Four-color Bronze ADDY

Entrant: Blattner Brunner Advertiser: Golf Pride Title: No Better Connection Rick Bryson, Art Director Chris Martin, Art Director Jill Belloma, Writer Mind’s Eye/Greg Slater, Photography Zak Cochran, Acct Supervisor Rich Fabritius, VP Account Management Jimmy Brooks, Production Manager

Entrant: Three Advertiser: Atlanta Gas Light Title: AGL - tree Brad Scheck, CW Laura Briney, AD Jeff Cole, CD Brad Ramsey, CD

Entrant: Matlock Advertising & Public Relations Advertiser: Publix Super Markets Title: MLK ad Quincy Cherry, SVP Creative Director Quincy Cherry, Writer Azizi Blissett, Art Director Minds Eye, Photographer/retoucher

Entrant: huey+partners Advertiser: Mizuno USA Title: Shovel Ron Huey, CW/CD Scot Crooker, AD/ACD Pat Molnar, Photographer

Full page, Four-color Bronze ADDY

Full page, Four-color Bronze ADDY

Full page, Four-color Bronze ADDY

Campaign, Four-color Bronze ADDY

Entrant: 22squared Advertiser: Lincoln Financial Group Title: Unretire Scott Sheinberg, Chief Creative Officer John Stapleton, Creative Director;Art Dir. James Rosene, Copywriter Dave Spataro, Photographer

Entrant: huey+partners Advertiser: Mizuno USA Title: ‘Trophies’ Ron Huey, CW/CD Scot Crooker, AD/ACD Russ Quackenbush, Photographer Curt Mueller, CW

Entrant: 22squared Advertiser: Publix Supermarkets Title: Any Questions Tom McMahon, Creative Director John Stapleton, Creative Director Ryan Stafford, Copywriter Garen Boghosian, Art Dir. Dave Spataro, Photographer Scott Sheinberg, Chief Creative Officer

Entrant: huey+partners Advertiser: Mizuno USA Title: ‘Shovel’ ‘Santa’ ‘Trophies’ Ron Huey, CW/CD Scot Crooker, AD/ACD Curt Mueller, CW

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ATLANTA ADDY’S 2008 45


NEWSPAPER full page, black & white

Silver ADDY

Silver ADDY

Silver ADDY

Entrant: 22squared Advertiser: PODS Title: Classified 1 John Stapleton, Creative Director James Rosene, Creative Director Chris Miller, Copywriter Adam LaRocca, Art DirectorScott Sheinberg, Creative Operating Officer

Entrant: 22squared Advertiser: PODS Title: Classified 2 John Stapleton, Creative Director James Rosene, Creative Director Chris Miller, Copywriter Adam LaRocca, Art DirectorScott Sheinberg, Creative Operating Officer

Entrant: 22squared Advertiser: PODS Title: Classified 3 John Stapleton, Creative Director James Rosene, Creative Director Chris Miller, Copywriter Adam LaRocca, Art Director Scott Sheinberg, Creative Operating Officer

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newspaper bronze awards Campaign, Black & White Bronze ADDY

Campaign, Color Bronze ADDY

Campaign, Color Bronze ADDY

Entrant: 22squared Advertiser: PODS Title: Classified PODS Campaign John Stapleton, Creative Director James Rosene, Creative Director Chris Miller, Copywriter Adam LaRocca, Art Director Scott Sheinberg, Creative Operating Officer

Entrant: Ames Scullin O’Haire Advertiser: The Vortex Bar And Grill Title: It’s Good To Be Bad - 2 Patrick Scullin, Managing Partner / Creative Director / Writer Brian English, Creative Director / Writer Ben Lee, Associate Creative Director / Writer Aaron Hartman, Associate Creative Director / Art Director

Entrant: Ames Scullin O’Haire Advertiser: The Vortex Bar And Grill Title: It’s Good To Be Bad - 3 Patrick Scullin, Managing Partner / Creative Director / Writer Ben Lee, Associate Creative Director / Writer Aaron Hartman, Associate Creative Director/ Art Director

®

46 ATLANTA ADDY’S 2008

®

®


INTERACTIVE MEDIA websites, b-to-b, flash

Gold ADDY

®

Entrant: Mind’s Eye Advertiser: Mind’s Eye Title: Mind’s Eye Website Jason Murphy/Mindseye, Illustrator Tom Tham/Mozaic, Flash

Silver ADDY

®

Entrant: huey+partners Advertiser: Pat Molnar Title: Pat Molnar Pat Molnar, CW/CD Scot Crooker, AD/CD

websites, b-to-b, html/other Silver ADDY

®

Entrant: Tribe Inc Advertiser: Tribe Inc Title: Agency Website Elizabeth Cogswell Baskin, Creative Director and Copywriter Troy King, Designer Lindsay Podrid, Designer Jennifer Bull, Account Director David LaMarca, Developer

ATLANTA ADDY’S 2008 47


INTERACTIVE MEDIA

Gold ADDY

®

Entrant: LBi Advertiser: Cox Title: Cox Conserves Brad Hanna, Associate Creative Director Brad Hanna, Art Director Chris Rebel, Flash Designer Everett Wright, Senior Developer Jacob Warhaftig, Technical Director Brooke Buerkle, Project Manager Todd Wilson, VP/Client Partner

Gold ADDY

®

Entrant: Fitzgerald+CO Advertiser: Durex Title: proposethering Eddie SNyder, Creative Director Evan Levy, Copywriter David MacCarroll, Art Director/Designer Greg Slater Flash, Photography Struck Design/Airtight Design/ David MacCarroll, Development Lindsey Fischbach, Producer Helen Bautista, Account Manager

Gold ADDY

®

Entrant: “TannerMark,Inc” Advertiser: Concentrics Hospitality Title: Room at Centennial Park website (database driven) Steve Tanner, web designer

48 ATLANTA ADDY’S 2008


INTERACTIVE MEDIA websites, consumer, flash

Gold ADDY

®

Entrant: Hauser Group Advertiser: Wild American Shrimp Title: Wild American Shrimp Website Derrick Ogilvie, CD/CW Mike Powell, ACD Geoff Stevens, AD Velocity Works, Site Construction

Silver ADDY

®

Entrant: LBi Advertiser: The Home Depot Title: The Home Depot Tool Rental Jeff Wylie, Creative Director Jacob Warhaftig, Flash Developer Brooke Haynes, Interactive Designer Whitlock Dunbar, Video Producer Joel Boorstein, Video Producer Brad Barnett, Sound Designer Dawn Elmore, Client Partner

Silver ADDY

®

Entrant: Moxie Interactive Advertiser: Verizon Wireless Title: Disney Pirates of the Caribbean 3 Gally Yip, Jr. Art Director Markham Butler, New Media Director Scott Ackerman, Sr. New Media Developer Guy Wyatt, New Media Developer Justin Archer, Associate Creative Director Laura Bosek, Account Supervisor Kara Carpentier, Account Executive

ATLANTA ADDY’S 2008 49


INTERACTIVE MEDIA websites, consumer, flash

Silver ADDY

®

Entrant: 22squared Advertiser: Buffalo Wild Wings Title: www.buffalowildwings.com John Rich , Creative Dir. Bill Allen, Creative Dir. Tom McMahon:James Rosene, Creative Dir. Scott Sheinberg, Chief Creative Officer Tom Maples, Copywriter Don MacDougall, Copywriter Jeff Tuttle, Art Dir.; Developer Stephen Bridges, Developer Kelvin Raharja, Developer Cody King, Developer Ann Pallo, Developer Matthew Vetter, Developer

online banners/pop-ups

Silver ADDY

®

Entrant: EyeWonder Advertiser: EyeWonder Title: EyeWonder Client Testimonial Campaign Mike Griffin, EVP of Corporate Development Jason Scheidt, Director of Marketing Ryan Manchee, Client Solutions Director Ed Alba, Senior Vice President Jacob Warhaftig, Technical Director Park Fowlkes, Senior Project Manager Joel Boorstein, Project Manager/Director of Photography Whitlock Dunbar, Interactive Video Director Ethan Stokes, Interactive Video Director

50 ATLANTA ADDY’S 2008


interactive media online micro or mini sites ÂŽ

           

-)4%15- 516=<-; 77316/$-9=-6+!:-8):-+01+3-6:-+18-)6,*-/16<7*)3- 516=<-; (014-+01+3-6*)3-;8:-8):-:1+-1.;-:>16/8:-8):;)4),)6,;-:>- 516=<-;

Gold ADDY

ÂŽ

Entrant: 22squared Advertiser: Publix Supermarkets Title: Greenwise Ryan Stafford, Creative Dir. Bill Allen, Creative Dir. Andre Arriaga, Copywriter Adrian Franks, Art Dir.;Developer Kelvin Raharja, Developer Cody King , Developer

$-:>-;

6/:-,1-6<;

84=5<75)<7-;:16;-, *76-4-;;;3164-;;+01+3-6*:-);<; 4*

 +=8-@<:)>1:/16741>-714

 <-);8776,:1-,<)41)6;-);7616/

 <-);877637;0-:;)4<

 <-);8776.:-;0/:7=6,8-88-:

$<-8;

!:-0-)<7>-6<7  E"=):<-:<75)<7-;)6,;9=--B-/-6<4A<7:-57>-;--,;84)+-<75)<7-;165-,1=5*7?4,1;+):, ;--,; ,,:-5)1616/16/:-,1-6<;<7*7?4<7;;<7+7)<!4)+-+01+3-6*:-);<;76*)316/;0--<)6,)::)6/-<75)<7-;+=<;1,-=876 <787.<0-+01+3-6?);00)6,;!7=::-5)1616/7147>-:<787.+01+3-6

)3- C 516=<-;7:=6<14<75)<7-;):-;7H-6-,)6,16<-:6)4<-58-:)<=:-7.+01+3-61; E&;-)5-)<<0-:575-<-:<7 )++=:)<-4A-6;=:-,76-6-;;$-:>-  #$8-:  :-+18-  3+)4% / 

5/$ &  5/# /# /!# % /'% '%  #  

Silver ADDY

ÂŽ

Entrant: IQ Interactive Advertiser: UPS Title: UPS Whiteboard

$078816/41;<6+4=,-,766-@<8)/-

!)/-

ATLANTA ADDYâ&#x20AC;&#x2122;S 2008 51


INTERACTIVE MEDIA online micro or mini sites

Silver ADDY

®

Entrant: LBi Advertiser: EarthLink Title: EarthLink Gets You Brad Hanna, Associate Creative Director Brad Hanna, Art Director Brad Barnett, Sound Design Nick Webb, Senior Developer Jeff Jones, Account Manager

Silver ADDY

®

Entrant: Fitzgerald+CO Advertiser: Durex Title: proposethering Eddie SNyder, Creative Director Evan Levy, Copywriter David MacCarroll, Art Director/Designer Greg Slater Flash, Photography Struck Design/Airtight Design/David MacCarroll, Development Lindsey Fischbach, Producer Helen Bautista, Account Manager

Silver ADDY

®

Entrant: Moxie Interactive Advertiser: Home Depot Title: Kitchens Bob Conquest, Chief Creative Officer Heather Alons, Sr. Account Executive Chad Phillips, Sr. Designer Krista Bowen, Sr. Designer Jen Pham, Writer Daniel Nedelcu, New Media Developer Chet Verigan, Developer Debba White, Project Manager Josh Barber, Flash Developer Renee Bouchon, Assistant Account Executive James Dianto, Account Director

52 ATLANTA ADDY’S 2008


INTERACTIVE MEDIA online micro or mini sites

Silver ADDY

®

Entrant: Moxie Interactive Advertiser: Verizon Wireless Title: “Oddcast/Pop, Lock and Send” Brian Pascual, Sr. Account Executive Lisa Hannigan, Account Supervisor Thao Nghiem, Designer Katie Kirill, Sr. Art Director Jennifer Pham, Copywriter Lindy Gross, Sr. Copywriter Bob Conquest, EVP, Chief Creative Officer Shawn Moore, Group Creative Director Allison Rose, Designer Amy Morris , Project Manager Guy Wyatt, New Media Developer Nicola Wallis, Assistant Account Executive

Silver ADDY

®

Entrant: Studio.com Advertiser: McCormick & Company/Laurie Harrsen Title: McCormick Fresh Flavor Bruce Behrens, Associate Creative Director Dave Preiss, Senior Art Director Rafael Puyana, Art Director Jose Acosta, Director of Broadcast Design Eddy Milfort, Senior Designer Edgar Gomez, Senior Action Script Developer Richard Grogan, Web Analytic Director John Karnes, Technical Director Andres Bernal, Action Script Team Lead

ATLANTA ADDY’S 2008 53


INTERACTIVE MEDIA online games

Gold ADDY

®

Entrant: Blattner Brunner Advertiser: Dow Chemical Title: Foam House-http://greatstuff.dow.com/greatstuff/diy/challenge.htm Jill Belloma, Writer Chris Martin, Art Director Christian Herrity, Designer Brett Compton, Creative Director Rich Fabritius, Programmer El Waller, Account Supervisor

online newsletter Silver ADDY

®

Entrant: IQ Interactive Advertiser: InterContinental Hotels Group Title: The Sky is The Limit-InterContinental Hotels Group

web/online campaign

Silver ADDY

®

Entrant: 22squared Advertiser: Southeast Toyota Distributors Title: Prius Online Campaign John Rich, Creative Director William Bloomfield, Copywriter Jeff Tuttle, Art Dir.;Developer Stephen Bridges, Developer David Burns, Developer Scott Sheinberg, Chief Creative officer

54 ATLANTA ADDY’S 2008


interactive media bronze medals Websites, b-to-b, html/other Bronze ADDY

Web Online Campaign Bronze ADDY

Entrant: Definition 6 Advertiser: Kawneer Title: Kawneer Asa Sherrill, Lead Creative Designer Lauren Holley, Creative Director Alice Yeo, Usability Lead Gabe Rand, Client Manager

Entrant: Kimberly-Clark Professional Advertiser: Kimberly-Clark Professional Title: Alien Droppings Viral Video Campaign Debra Smith, Creative Manager, KCP Jon Franz, Sr. Creative Manager, KCP Kara Herron, Marketing Communcations Manager, KCP Chris Tilley, Principal, Gnoggin Studios Shannon Smith, Asst. Communications Manager, KCP

®

Websites, HTML/Other Bronze ADDY

®

®

Entrant: Synaxis Advertiser: Balfour Beatty Capital Title: Balfour Beatty Capital Web site Cristina Montesinos, Creative Director Paul Welty, Client Partner Sara Williams, Designer Paul Welty, Copywriter Sara Williams, Copywriter Cristina Montesinos, Designer Philip O’Neal, Designer

Websites, Consumer Bronze ADDY ®

Entrant: LBi Advertiser: Kodak Title: Kodak Think Like Ryan Brad Hanna, Associate Creative Director Brad Hanna, Art Director Jake Warhaftig, Technical Director Chris Rebel, Flash Developer Nick Webb, Senior Developer Phil Kinzler, Client Partner

Web Online Campaign Bronze ADDY ®

Entrant: 22squared Advertiser: Florida’s Natural Title: Orange Diaries Josh Robinson, Art Dir. William Bloomfield, Copywriter Susan treacy, Creative Director John Rich , Creative Dir. Adrian Franks, Developer Scott Sheinberg, Chief Creative Officer

Web Online Campaign Bronze ADDY ®

Entrant: 22squared Advertiser: Lincoln Financial Title: LFG Online Camp John Stapleton, Creative Director John Rich, Creative Director Andre Arriaga, Copywriter Bill Allen, Art Director, Developer Stephen Bridges, Developer Kelvin Raharja, Developer Scott Sheinberg, Chief Creative Officer

Webisodes Bronze ADDY

®

Entrant: Blue Sky Advertiser: Blue Sky Agency Title: The Puppet Agency Rich Guglielmo, Senior Art Director Mike Schatz, Writer Mike Hirsch, Associate Creative Director Mike Schatz, Creative Director Steve West, Art Director Jim Ulbrich, Editor Jason Doucher, Producer Rich Guglielmo, Producer Mike Hirsh, Producer

Online e-mails/e-cards Bronze ADDY ®

Entrant: LBi Advertiser: The Home Depot Title: The Home Depot Oragami Banners Thurston Yates, Executive Creative Director Brad Hanna, Art Director Dennis Estanislao, Flash Developer Jacob Warhaftig, Technical Director Whitlock Dunbar, Video Producer Dawn Elmore, Client Parnter

Online e-mails/e-cards Bronze ADDY ®

Entrant: Clear Channel Creative Services Group Advertiser: 103.5 The Fox Title: Sonogram Baby Liz Smith, Creative Director / Concept / Writer Rich Moyer, Concept Mike O’Connor, Executive Producer / Writer Jason Phelps, Music Director Vito Gorinas, Producer Alphonso Dormun, Video Editor

Online Newsletter Bronze ADDY

Online Micro or Mini Sites Bronze ADDY

Entrant: McRae Advertiser: Callaway Gardens Title: Elements Jeff Wylie, Designer Moria Desphand, Writer Stephen Jones, Creative Director

Entrant: 22squared Advertiser: Southeast Toyota Distributors Title: Prius Site Jon Rich, Creative Director William Bloomfield, Copywriter Josh Robinson, Art Director Jeff Tuttle, Art Director, Developer Stephen Bridges, Developer David Burns, Developer Scott Sheinberg, Chief Creative Director

®

Online Podcast Bronze ADDY ®

Entrant: Toybox Productions Advertiser: Ted’s Montana Grill Title: Ted’s Montanta Grill

Online Internet Commercials Bronze ADDY ®

Entrant: Toybox Productions Advertiser: Motorola Title: Motorola

Online Internet Commercials Bronze ADDY ®

Entrant: Moxie Interactive Advertiser: L’Oreal Title: ABC Player Garnier Fructis Daniel Brown, Sr. Designer Kenn Bivins, Flash Developer Kimberly Weld, Account Executive Bob Conquest, Chief Creative Officer

Online Micro or Mini Sites Bronze ADDY ®

Entrant: Becker Public Relations Advertiser: Lenovo Title: Lenovo ThinkPad Reserve Tim Supples, Online Marketing Manager with Lenovo David Churbuck, VP of Global Web Marketing with Lenovo David Hill, VP of Corporate Identity and Design with Lenovo Dan Alpert, Client Partner Kim Adams, Project Manager Peter Hill, Creative Director Bryan Mishkin, Technical Architect Arlo Emerson, Flash Developer Joel Tachau, Sr. Information Architect Eric Shoemaker, Designer Tony Silvestri, Flash Developer Luke Hamilton, Flash Designer

®

Online Micro or Mini Sites Bronze ADDY ®

Entrant: Moxie Interactive Advertiser: Home Depot Title: Holiday Bob Conquest, Chief Creative Officer Heather Alon, Sr. Account Executive Renee Bouchon, Assistant Account Executive Krista Bowen, Sr. Designer Chad Phillips, Sr. Designer Derek Lawler, Copywriter James Tomasino, New Media Developer Chet Verigan, Developer Debba White, Project Manager James Dianto, Account Director

Online Micro or Mini Sites Bronze ADDY ®

Entrant: LBi Advertiser: Blockbuster Title: Blockbuster Shrek 3 Holiday Promotion Thurston Yates, Executive Creative Director Brian Scott, Art Director Jake Warhaftig, Technical Director Nick Webb, Senior Developer Chris Rebel, Flash Developer Park Fowlkes, Project Manager Phil Kinzler, Account Manager

ATLANTA ADDY’S 2008 55


TELEVISION regional/national single spot, consumer products, automotive (vehicle only)

Gold ADDY

®

Entrant: 22squared Advertiser: Southeast Toyota Distributors Title: Cleaner Josh Robinson, Art Director William Bloomfield, Copywriter Scott Sheinberg, Chief Creative Officer;Creative Director. Jason Harrington, Director

Gold ADDY

®

Entrant: 22squared Advertiser: Southeast Toyota Distributors Title: Friendlier Josh Robinson, Art Dir. William Bloomfield, Copywriter Scott Sheinberg, Chief Creative Officer;Creative Dir. Jason Harrington, Director

Gold ADDY

®

Entrant: 22squared Advertiser: Southeast Toyota Distributors Title: Traffic Josh Robinson, Art Dir. William Bloomfield, Copywriter Scott Sheinberg, Chief Creative Officer;Creative Dir. Jason Harrington, Director

Gold ADDY

®

Entrant: 22squared Advertiser: Southeast Toyota Distributors Title: Anthem Josh Robinson, Art Dir. William Bloomfield, Copywriter Scott Sheinberg, Chief Creative Officer;Creative Dir. Jason Harrington, Director

56 ATLANTA ADDY’S 2008


TELEVISION regional/national single spot, consumer products, food Silver ADDY

®

Entrant: “MATCH, Inc,” Advertiser: Shoney’s Restaurants Title: Shoney’s Gift Card TV Bacon Spot Jason Turner, Senior Writer Joe Albert, Art Director Nancy Landesberg, Producer Randy Spear, Director Steven McCormick, Brand Management

Silver ADDY

®

Entrant: Hauser Group Advertiser: Wild American Shrimp Title: Bamboozled Derrick Ogilvie, CD/CW Mike Powell, ACD/AD Greg Kieffer, Director Cosmic Pictures, Production House Outback, Post Production Janet Mason, Agency Producer

Silver ADDY

®

Entrant: 22squared Advertiser: Buffalo Wild Wings Title: Alert Tom McMahon, Creative Director James Rosene, Creative Director;Copywriter John Stapleton, Art director Connie Newberry, Producer Gartner/Los Angeles, Production Co. Mike Bigelow, Director Scott Butfield, Dir. of Photography Charlie Uniform Tango/Dallas, Editorial Co.;Sound Design Jack Waldrip, Editor Russell Smith, Sound Design Scott Sheinberg, Chief Creative Officer

ATLANTA ADDY’S 2008 57


TELEVISION regional/national single spot, consumer outlets, supermarkets/food stores/convenience stores

Silver ADDY

®

Entrant: 22squared Advertiser: Publix Supermarkets Title: Black Dot Sale Tom McMahon, Creative Director Dennis Wolfe, Art Director David Yeend , Copywriter Susan brass, Producer Rob Pritts, Director Scott Sheinberg, Chief Creative officer

Silver ADDY

®

Entrant: 22squared Advertiser: Publix Supermarkets Title: Recipe Tom McMahon, Creative Director, Art Dir. Ryan Stafford, Copywriter Brett Alexander, Producer Charlie Cole, Director Cohn & Company, Production Co. Charlie Uniform Tango/Dallas, TX., Editorial Co. Jack Waldrip, Editor Endless Noise, Music Scott Sheinberg, Chief Creative officer

58 ATLANTA ADDY’S 2008


TELEVISION regional/national single spot, consumer outlets, retail dealers

Gold ADDY

®

Entrant: 22squared Advertiser: PODS Title: Moving Agency John Stapleton, Creative Director, Art Director James Rosene, Creative Director;Copywriter Susan Brass, Agency Producer Cedric Nicolas, Director, Lead Visual FX Artists Laurent Ledru, Director Method Labs, Production Co. Katrina Salicrup, Lead Visual FX Artists Matt Wheeler, Lead Visual FX Artists Michael Schlenker, Production Co. Producer Endless Noise , Music Scott Sheinberg, Chief Creative Officer

Silver ADDY

®

Entrant: 22squared Advertiser: PODS Title: Karate Kicks John Stapleton, Creative Director,Art Director James Rosene, Creative Director,Copywriter Susan Brass, Agency Producer Cedric Nicolas, Director;Lead Visual FX Artists Laurent Ledru, Director Method Labs, Production Co. Katrina Salicrup, Lead Visual FX Artisits Matt Wheeler, Lead Visual FX Artisits Michael Schlenker, Production Co. Producer Endless Noise , Music Scott Sheinberg, Chief Creative Officer

ATLANTA ADDY’S 2008 59


TELEVISION regional/national single spot, consumer services, communications

Silver ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: Talking Text Rodney White, Art Director Matt Zeifert, Copywriter Rich Wakefield, Executive Creative Director Susan Credle, Executive Creative Director

regional/national single spot, consumer services, professional services

Silver ADDY

®

Entrant: 22squared Advertiser: Lincoln Financial Group Title: Nursery John Stapleton, Creative Director;Art Dir. Scott Sheinberg, Chief Creative Officer;Copywriter James Rosene, Copywriter Ryan Stafford, Copywriter Connie Newberry, Producer MJZ/Los Angeles, Production Co. Ray Dillman, Director Pieter Vermeer, Dir. of Photography Charlie Uniform Tango, Editorial Co. Staci Le Van, Editor Stimmung/Los Angeles, Music

60 ATLANTA ADDY’S 2008


TELEVISION regional/national single spot, consumer services, professional services

Silver ADDY

®

Entrant: 22squared Advertiser: Lincoln Financial Group Title: ER John Stapleton, Creative Director;Art Dir. Scott Sheinberg, Chief Creative Officer;Copywriter James Rosene, Copywriter Ryan Stafford, Copywriter Connie Newberry, Producer MJZ/Los Angeles, Production Co. Ray Dillman, Director Pieter Vermeer, Dir. of Photography Charlie Uniform Tango, Editorial Co. Staci Le Van, Editor Stimmung/Los Angeles, Music

Silver ADDY

®

Entrant: 22squared Advertiser: Lincoln Financial Group Title: Plane John Stapleton, Creative Director;Art Dir. Scott Sheinberg, Chief Creative Officer;Copywriter James Rosene, Copywriter Ryan Stafford, Copywriter Connie Newberry, Producer MJZ/Los Angeles, Production Co. Ray Dillman, Director Pieter Vermeer, Dir. of Photography Charlie Uniform Tango, Editorial Co. Staci Le Van, Editor Stimmung/Los Angeles, Music

ATLANTA ADDY’S 2008 61


TELEVISION regional/national campaigns, consumer services, advocacy Silver ADDY

®

Entrant: JWT/Atlanta Advertiser: USMC (United States Marine Corps) Title: Frank Schaeffer Interview Marco Ceo, Art Director Justin Baum, Copywriter Brad Steinwede, Producer Carl Warner, President/ECD

regional/national campaigns, consumer services Silver ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: Family Rodney White, Art Director Matt Zeifert, Copywriter Rich Wakefield, Executive Creative Director Susan Credle, Executive Creative Director

Silver ADDY

®

Entrant: 22squared Advertiser: Lincoln Financial Group Title: Futureself campaign John Stapleton, Creative Director;Art Dir. Scott Sheinberg, Chief Creative Officer;Copywriter James Rosene, Copywriter Ryan Stafford, Copywriter Connie Newberry, Producer MJZ/Los Angeles, Production Co. Ray Dillman, Director Pieter Vermeer, Dir. of Photography Charlie Uniform Tango, Editorial Co. Staci Le Van, Editor Stimmung/Los Angeles, Music

62 ATLANTA ADDY’S 2008


television bronze awards Television Campaign Bronze ADDY ®

Entrant: JWT CET Advertiser: CDW Title: CDW ‘We’re There’ Roy Trimble, Executive Creative Director Deb Dewitt, Associate Creative Director/Art Director John Spear, Associate Creative Director/Copywriter Mark Wagner , Producer Mike Bigalow, Director Gartner, Production Company

Regional/National Single Spot, Consumer Services, Travel/Tourism Bronze ADDY ®

Entrant: 22squared Advertiser: “Orlando/Orange County Convention & Visitors Bureau, Inc.” Title: Dad William Bloomfield, Copywriter Mitch Markussen, Art Director Bobby Pearce , Creative Dir. Dave Damman, Creative Dir. Connie Newberry, Producer Scott Sheinberg, Chief Creative Officer

Regional/National Single Spot, Consumer Outlets, Supermarkets/Food Stores/ Convenience Stores Bronze ADDY ®

Entrant: 22squared Advertiser: Publix Supermarkets Title: Bathroom Vanity Tom McMahon, Creative Director Dennis Wolfe, Art Director David Yeend, Copywriter Kevin Botfeld, Copywriter Susan Brass, Producer Rob Pritts, Director Scott Sheinberg, Chief Creative Officer

Regional/National Single Spot, Consumer Outlets, Retail Dealers Bronze ADDY

Regional/National Single Spot, Consumer Outlets, Retail Dealers Bronze ADDY

Regional/National Single Spot, Consumer Services, Communications Bronze ADDY

Entrant: 22squared Advertiser: PODS Title: Storage Agency John Stapleton, Creative Director;Art Dir. James Rosene, Creative Director;Copywriter Susan Brass, Agency Producer Cedric Nicolas, Director;Lead Visual FX Artists Laurent Ledru, Director Method Labs, Production Co. Katrina Salicrup, Lead Visual FX Artisits Matt Wheeler, Lead Visual FX Artisits Michael Schlenker, Production Co. Producer Endless Noise , Music Scott Sheinberg, Chief Creative Officer

Entrant: 22squared Advertiser: PODS Title: Zombies John Stapleton, Creative Director;Art Director James Rosene, Creative Director; Copywriter Susan Brass, Agency Producer Cedric Nicolas, Director;Lead Visual FX Artists Laurent Ledru, Director Method Labs, Production Co. Katrina Salicrup, Lead Visual FX Artisits Matt Wheeler, Lead Visual FX Artisits Michael Schlenker, Production Co. Producer Endless Noise , Music Scott Sheinberg, Chief Creative Officer

Entrant: BBDO Atlanta Advertiser: AT&T Title: Family Meeting Rodney White, Art Director Matt Zeifert, Copywriter Rich Wakefield, Executive Creative Director Susan Credle, Executive Creative Director

Regional/National Single Spot, Consumer Outlets, Supermarkets/Food Stores/ Convenience Stores Bronze ADDY

Regional/National Single Spot, Consumer Outlets, Supermarkets/Food Stores/ Convenience Stores Bronze ADDY

Regional/National Single Spot, Consumer Outlets, Supermarkets/Food Stores/ Convenience Stores Bronze ADDY

Entrant: Fitzgerald+CO Advertiser: Bottom Dollar Foods Title: Sisters Matt Blackburn, Art Director/ACD Brian Pierce, Copywriter Jim Spruell, Exec. Creative Director Lindsey Fischbach, Producer Michael Goode, Director Ashley Kreamer, Editor

Entrant: 22squared Advertiser: Publix Supermarkets Title: Head of the Table Tom McMahon, Creative Director Dennis Wolfe, Art Director David Yeend, Copywriter Susan brass, Producer Charlie Cole, Director Cohn & Co. , Production Co. Michael Saia, Editor Jump, NY, Editorial Co. Stimmung, Music

Regional/National Campaign, Consumer Services Bronze ADDY

Regional/National Campaign, Consumer Services Bronze ADDY

Entrant: Kilgannon Advertiser: Old Mutual Title: OM TV Campaign Devon Suter, Writer Kurt Miller, Art Director Haley Turner, Writer Chris Schlegel, Creative Director Janet Mason, Broadcast Producer Gary Sayers, Account Management Gordon Carey, Editor, Filmcore Larry Frey, Director, Chelsea Pictures

Entrant: 22squared Advertiser: “Orlando/Orange County Convention & Visitors Bureau, Inc.” Title: OCVB TV Camp William Bloomfield, Copywriter Mitch Markussen, Art Director Bobby Pearce , Creative Dir. Dave Damman, Creative Dir. Connie Newberry, Producer Scott Sheinberg, Chief Creative Officer

®

®

®

®

®

®

®

Entrant: 22squared Advertiser: Publix Supermarkets Title: Holiday Surprise Tom McMahon, Creative Director Garen Boghosian, Art Director Jeff Pospichal, Copywriter Susan brass, Producer Charlie Cole, Director Cohn & Co., Production Co. Michael Saia, Editor Jump, NY Stimmung, Music

®

ATLANTA ADDY’S 2008 63


RADIO regional/national :60 or more

Silver ADDY

Bronze ADDY

Advertiser: Buffalo Wild Wings Title: Therapy Tom McMahon, Creative Director James Rosene, Creative Director;Copywriter Scott Sheinberg , Chief Creative Officer;Copywriter Ryan Stafford, Copywriter Jamie Jones , Producer

Entrant: 22squared Advertiser: Buffalo Wild Wings Title: The Last Rib Tom McMahon, Creative Director James Rosene, Creative Director;Copywriter Ryan Stafford, Copywriter Jamie Jones, Producer Scott Sheinberg, Chief Creative officer

®

®

ADVERTISING FOR THE ARTS AND SCIENCES broadcast/electronic/interactive

Silver ADDY

®

Entrant: CRAFT Advertiser: Atlanta Starts Here Title: Atlanta Starts Here Website Don Grant, Designer Fletcher Moore, Web Developer

non-traditional Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: Alliance Theatre Title: Cuttin Up Marco Howell, Art Director Phil Gable , Copywriter Kyle Lewis , Creative Director Marcus Kemp, Chief Creative Officer Deborah Draper, Director of Experiential Marketing

64 ATLANTA ADDY’S 2008


PUBLIC SERVICE collateral/poster Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: Botswana Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

Silver ADDY

®

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: TV Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

Silver ADDY

®

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: Global Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

Silver ADDY

®

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: Leaving Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

ATLANTA ADDY’S 2008 65


PUBLIC SERVICE collateral/poster Silver ADDY

®

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: Future Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

Silver ADDY

®

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: Geography Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

print/magazine

Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: Botswana Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: Geography Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

66 ATLANTA ADDY’S 2008


PUBLIC SERVICE print/magazine

Silver ADDY

®

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: Global Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

Silver ADDY

®

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: Leaving Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

Silver ADDY

®

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: TV Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

ATLANTA ADDY’S 2008 67


PUBLIC SERVICE broadcast/electronic-TV Silver ADDY

®

Entrant: 22 Squared Advertiser: The Ad Council Title: Gas Station Mitch Markussen, Art Director Josh Leutz, Copywriter

public service bronze awards Collateral/Poster Bronze ADDY

Collateral/Poster Bronze ADDY

Collateral/Poster Bronze ADDY

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: Zip Code Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

Entrant: 22squared Advertiser: The Ad Council Title: Joining Poster Josh Leutz, Copywriter Mitch Markussen, Art Dir. Charlie North , Designer;Illustrator Scott Sheinberg, Chief Creative Officer;Creative Dir.

Entrant: 22squared Advertiser: The Ad Council Title: Community Service Poster Josh Leutz, Copywriter Mitch Markussen, Art Dir. Charlie North , Designer;Illustrator Scott Sheinberg, Chief Creative Officer;Creative Dir.

Print, Magazine Bronze ADDY

Print, Magazine Bronze ADDY

Print, Magazine Bronze ADDY

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: Zip Code Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: Future Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

Entrant: 22squared Advertiser: Pediatric Cancer Foundation Title: 84 Years to Live John Stapleton, Creative Director;Art Dir. James Rosene, Creative Director;Copywriter Dave Spataro, Photographer Scott Sheinberg, Chief Creative Officer

Broadcast/Electronic, Interactive Bronze ADDY

Broadcast/Electronic, Interactive Bronze ADDY

Out-of-Home Bronze ADDY

Out-of-Home Bronze ADDY

Entrant: 22squared Advertiser: Ad Council Title: Karma Banners Mitch Markussen, Creative Dir. Josh Leutz, Creative Dir.;Copywriter Bill Allen, Art Dir.;Developer Scott Sheinberg, Chief Creative Officer

Entrant: 22squared Advertiser: Ad Council Title: Karma Site Mitch Markussen, Creative Dir. Josh Leutz, Creative Dir.;Copywriter Bill Allen, Art Dir.;Developer John Rich, Creative Dir. Stephen Bridges, Developer Earl Ferguson, Developer Scott Sheinberg, Chief Creative Officer

Entrant: 22squared Advertiser: The Ad Council Title: Community Service Bus Shelter Josh Leutz, Copywriter Mitch Markussen, Art Dir. Charlie North , Designer;Illustrator Scott Sheinberg, Chief Creative Officer;Creative Dir.

Entrant: 22squared Advertiser: The Ad Council Title: Joining Bus Shelter Josh Leutz, Copywriter Mitch Markussen, Art Dir. Charlie North , Designer;Illustrator Scott Sheinberg, Chief Creative Officer;Creative Dir.

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Out of Home Bronze ADDY

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Entrant: 22squared Advertiser: The Ad Council Title: Community Service Kiosk Josh Leutz, Copywriter Mitch Markussen, Art Dir. Charlie North , Designer;Illustrator Scott Sheinberg, Chief Creative Officer;Creative Dir.

68 ATLANTA ADDY’S 2008

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Collateral/Cards/Invitations/ Announcements Bronze ADDY ®

Entrant: BBDO Atlanta Advertiser: Piedmont Park Title: Piedmont Park - Seed Dac Austin, Senior Designer Paul Huggett, Creative Director Marcus Kemp, Chief Creative Officer

Broadcast/Electronic, Audio/Visual Bronze ADDY ®

Entrant: ZenFlicks Advertiser: Jacobs Ladder Title: Jacobs Ladder Don Simmons, Director/Producer Patricia Rendleman, Creative Consultant Amy O’Dell, Producer

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PUBLIC SERVICE single medium campaign

Gold ADDY JUDGES AWARD ®

Entrant: BBDO Atlanta Advertiser: Peace Corp Title: Think Danny Corrales, Chris Bakay, Art Directors Evan Brown, Mike Weidner, Copywriters Kyle Lewis, Creative Director Bill Pauls, Executive Creative Director Marcus Kemp, Chief Creative Officer

ATLANTA ADDY’S 2008 69


ADVERTISING INDUSTRY SELF-PROMOTION collateral Gold ADDY

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Entrant: 22squared Advertiser: 22squared Title: 22squared Power in Numbers Book Brandon Murphy, Author Matthew McNerney, Designer/Polemic Design Ted McGrath, Artist/Ted McGrath Studio Scott Sheinberg, Chief Creative officer Susan Treacy, Creative Dir.

Silver ADDY

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Entrant: Grizzard Communications Group Advertiser: Grizzard Performance Group Title: Volume 1 Douglas Broward, Creative Director Kristi Wooten, Copywriter Aaron Holz, Art Director

stationery Gold ADDY

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Entrant: 22squared Advertiser: 22squared Title: 22squared Stationery Susan Treacy, Creative Director Mitch Markussen, Art Dir. Matt McNerney, Designer Ted McGrath, Illustrator Scott Sheinberg, Chief Creative officer

interactive Gold ADDY

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Entrant: 22squared Advertiser: 22squared Title: 22squared.com John Rich, Creative Dir. John Stapleton, Creative Dir. Susan Treacy, Creative Dir. Don MacDougall, Copywriter Mitch Markussen, Art Dir. Stephen Bridges, Developer Toolbox 9, Developer

70 ATLANTA ADDY’S 2008


ADVERTISING INDUSTRY SELF-PROMOTION non-traditional

Gold ADDY

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Entrant: BBDO Atlanta Advertiser: BBDO Atlanta Title: Ping Pop ATL Rick Hill, Art Director Matt Berger, Copywriter Marcus Kemp, Chief Creative Officer

advertising industry self-promotion bronze awards Stationery Bronze ADDY

Interactive Bronze ADDY

Entrant: huey+partners Advertiser: Ken Gehle Title: Ken Gehle Ken Gehle, CW/CD Scot Crooker, AD/CD

Entrant: 22squared Advertiser: 22squared Title: 22squared Friend-o-meter Susan Treacy, Creative Dir. John Rich, Creative Dir. Mike D’Abreu, Copywriter Mitch Markussen, Art Dir. Bill Allen, Art Dir.;Developer Stephen Bridges, Developer Cody King, Developer Kelvin Raharja, Developer

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Non-traditional Bronze ADDY ®

Entrant: huey+partners Advertiser: Huey+Partners Title: Matchbook Ron Huey, CW/CD Scot Crooker, AD/ACD

elements of advertising bronze awards Logo Bronze ADDY

Illustration, Single Bronze ADDY

Illustration, Campaign Bronze ADDY

Entrant: 22squared Advertiser: Opera Title: Opera Logo Charlie North, Designer Scott Sheinberg, Chief Creative Officer

Entrant: Mind’s Eye Advertiser: “Ad Bowl/McKee, Wallwork, Cleveland” Title: Ad Bowl/Hanging King Jason Murphy/Mind’s Eye, Illustrator

Entrant: fletcher martin Advertiser: Lake House Beer Title: Dark Ages/Beer of Kings/Slaughtering Heathens Peter Heid, ACD Copywriter Brad Sarmiento, CD Art Director Erik Mehlen, Illustrator Leda Walker, Art Buyer

Photography, Digitally Enhanced Bronze ADDY

Photography, Digitally Enhanced Bronze ADDY

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Entrant: Mind’s Eye Advertiser: United Sugars/Kerker Title: United Sugars War of the Worlds Chris Bodie/Mind’s Eye, Illustrator Hollis Ellison, Photographer Evan Bartleson, Photographer

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Entrant: Mind’s Eye Advertiser: United Sugars/Kerker Title: United Sugars Meteor Chris Bodie/Mind’s Eye, Illustrator Hollis Ellison/Mind’s Eye, Photographer Evan Bartleson/Mind’s Eye, Photographer

ATLANTA ADDY’S 2008 71


STUDENT BEST OF SHOW

STUDENT BEST OF SHOW and Gold ADDY ®

Entrant: The Creative Circus Advertiser: Polestar Title: Polestar Lindsey Stuart, Designer

72 ATLANTA ADDY’S 2008


STUDENT sales promotion packaging

Gold ADDY

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Entrant: The Creative Circus Advertiser: Alice in Wonderland Title: Alice in Wonderland Colleen Finn, Designer

Gold ADDY

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Entrant: The Creative Circus Advertiser: Tiger Army Title: Tiger Army Joseph Blalock, Designer

ATLANTA ADDY’S 2008 73


STUDENT sales promotion packaging

Silver ADDY

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Entrant: The Creative Circus Advertiser: My Beer Title: My Beer Andy Kiel, Designer

Silver ADDY

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Entrant: The Creative Circus Advertiser: Fasteners Title: Fasteners Jill Carson, Designer

Silver ADDY

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Entrant: The Creative Circus Advertiser: The Hitchhiker’s Guide to the Galaxy Title: The Hitchhiker’s Guide to the Galaxy Jill Carson, Designer

74 ATLANTA ADDY’S 2008


STUDENT sales promotion packaging

Silver ADDY

Silver ADDY

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Entrant: Portfolio Center Advertiser: Wingnut Wine Title: Wingnut Wine Amanda Babcock, Designer

Entrant: The Creative Circus Advertiser: Evolve Title: Evolve Janeen Ritson, Designer

Silver ADDY

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Silver ADDY

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Entrant: Portfolio Center Advertiser: Core Title: Core Packaging Jared Dalcourt, Designer

Entrant: Portfolio Center Advertiser: Cohiba Title: Cohiba Packaging George Saliaris, Designer

Bronze ADDY

Bronze ADDY

Entrant: The Creative Circus Advertiser: Valero Title: Valero Joseph Blalock, Designer Katie Pace, Copywriter

Entrant: Portfolio Center Advertiser: Nordstrom Title: Nordstrom Packaging Claire, Courtade

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Bronze ADDY

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Entrant: The Creative Circus Advertiser: Cook’s Warehouse Title: Cook’s Warehouse Natita Reanyat, Designer

Bronze ADDY

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Entrant: Portfolio Center Advertiser: Wingnut Wine Title: Wingnut Wine George, Saliaris

Bronze ADDY

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Entrant: The Creative Circus Advertiser: The City Title: The City Marcus Pratt, Designer

Bronze ADDY

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Entrant: Portfolio Center Advertiser: Four Emus Title: Four Emus Packaging Audrey Gould, Designer

Bronze ADDY

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Entrant: Portfolio Center Advertiser: Minute Maid Title: Minute Maid Packaging Claire Courtade, Designer

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Bronze ADDY

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Entrant: Portfolio Center Advertiser: Buck’s Coffee Title: Buck’s Coffee Christy Errico, Designer

ATLANTA ADDY’S 2008 75


STUDENT collateral material, stationery package

Gold ADDY

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Entrant: The Creative Circus Advertiser: Designed Past Design Future Title: Designed Past Design Future Andy Kiel, Designer

Gold ADDY

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Entrant: Portfolio Center Advertiser: Harvest Title: Harvest Stationary Audrey Gould, Designer

76 ATLANTA ADDY’S 2008


STUDENT collateral material, poster

Gold ADDY

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Gold ADDY

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Entrant: The Creative Circus Advertiser: Ray LaMontagne Title: Ray LaMontagne Bryan Condra, Designer

Silver ADDY

Entrant: The Creative Circus Advertiser: Bloody Knuckles Title: Bloody Knuckles Mike Camera, Designer

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Entrant: Portfolio Center Advertiser: Darfur Title: Darfur Poster Amanda Babcock, Designer

Silver ADDY

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Entrant: Portfolio Center Advertiser: Cuba Title: Anti Cuban Poster George, Saliaris

ATLANTA ADDY’S 2008 77


STUDENT collateral material bronze awards Stationery Package Bronze ADDY

Poster Bronze ADDY

Poster Bronze ADDY

Poster Bronze ADDY

Entrant: ART INSTITUTE OF ATLANTA Title: Atlanta Postcard Set Julie Watson, Principle Designer

Entrant: Portfolio Center Advertiser: Asian Americans Title: Asian American Poster Larry Luk, Designer

Entrant: The Creative Circus Advertiser: ReJazz Nola Title: ReJazz Nola Jarrell Fudickar, Designer

Entrant: Portfolio Center Advertiser: Darfur Title: Darfur Poster Claire Courtade, Designer

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non traditional advertising

Silver ADDY

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Entrant: The Creative Circus Advertiser: Tumi Suitcases Title: Tumi Suitcase Andrew DiPeri, AD Kyle Cavanaigh, CW Liza Dunning, CW

Bronze ADDY

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Entrant: The Creative Circus Advertiser: Heelys shoes Title: Heelys bus wrap Steve Nathans, CW Jon Morrow, AD

78 ATLANTA ADDY’S 2008


STUDENT consumer or trade magazine ad campaign

Gold ADDY

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Entrant: The Creative Circus Advertiser: Teavana Title: Teavana Raquel Solaro, AD Mark Habke, CW

Gold ADDY

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Entrant: The Creative Circus Advertiser: NRDC Title: NRDC Adam Deer, Art Director Rick Williams, Copywriter

Gold ADDY

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Entrant: The Creative Circus Advertiser: Washington Apples Title: Washington Apples Jennifer Schwartz, Art Director Eric Burnett, Art Director Peter Trueblood, Copywriter

ATLANTA ADDY’S 2008 79


STUDENT consumer or trade magazine ad campaign

Silver ADDY

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Entrant: The Creative Circus Advertiser: Elements of Style Title: Elements of Style: See the difference Marques Gartrell, AD Steve Nathans, CW

S06 . B 188835

Silver ADDY

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Entrant: The Creative Circus Advertiser: Blistex Title: Blistex Jennifer Schwartz, Art Director Todd Rone Parker, Art Director Andrew Chmielewski, Copywriter

Bronze ADDY

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Entrant: The Creative Circus Advertiser: Nasoya Tofu Title: Nasoya Tofu Garrett Beach, AD/CW Jenny Carbonell, AD/CW Bobby Prokenoek, Photographer

Bronze ADDY

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Entrant: The Creative Circus Advertiser: Shelter - Vodafone UK Foundation Title: Shelter - Vodafone UK Foundation Andrew Glafcke, Art Director Ian Fallon, Copywriter

80 ATLANTA ADDY’S 2008

Bronze ADDY

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Entrant: The Creative Circus Advertiser: Betty Crocker: Warm Delights Title: Betty Crocker: Warm Delights Marques Gartrell, AD Katy Graham, CW

Bronze ADDY

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Entrant: The Creative Circus Advertiser: Pan American Games Title: Pan American Games Raquel Salaro, AD/CW

Bronze ADDY

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Entrant: The Creative Circus Advertiser: Honda Civic Title: Honda Civic Jen Lundmark, AD/CW Huy Nguyen, AD


STUDENT interactive media, online advertising Bronze ADDY

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newspaper ad/insert campaign Bronze ADDY

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Entrant: ART INSTITUTE OF ATLANTA Title: Anti V-Day E-Card Anna Lindsey, Principle Designer

Entrant: The Creative Circus Advertiser: DragonCon Teaser Campaign Title: DragonCon Lauren Spoto, Copywriter Mary Ricque, Copywriter Jeff Krichmar, Designer

editorial design spread or feature

Gold ADDY

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Entrant: Portfolio Center Advertiser: Slant Magazine Title: Slant Magazine George Saliaris, Designer

ATLANTA ADDY’S 2008 81


STUDENT editorial design spread or feature

Gold ADDY

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Entrant: Portfolio Center Advertiser: Like Magazine Title: Like Magazine Claire Courtade, Designer

editorial design spread or feature series (covers or spreads or features)

Gold ADDY

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Entrant: Portfolio Center Advertiser: Ellie Wiesel Title: Ellie Wiesel Book Trilogy Mary Campbell, Desiger

Bronze ADDY

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Entrant: The Creative Circus Advertiser: Silk Suede Title: Silk Suede Natita Reanyat, Designer

82 ATLANTA ADDY’S 2008


STUDENT campaigns, mixed media

Gold ADDY

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Entrant: The Creative Circus Advertiser: Levitra Title: Levitra Jack Miller, Art Director Ashleigh Lane, Copywriter Rusty Broome, Copywriter

Gold ADDY

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Entrant: The Creative Circus Advertiser: Gold’s Gym Title: Gold’s Gym David Matlock, Art Director Gabe Cendoma, Copywriter

Gold ADDY

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Entrant: The Creative Circus Advertiser: Briggs & Stratton Title: Briggs & Stratton Stephen Lum, Art Director Huy Nguyen, Art Director Kelly Kennedy, Copywriter

ATLANTA ADDY’S 2008 83


STUDENT campaigns, mixed media

Silver ADDY

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Entrant: ART INSTITUTE OF ATLANTA Advertiser: Lorien Sheppard Title: Lorien Sheppard Self Promo Lorien Sheppard, Principle Designer

Bronze ADDY

Bronze ADDY

Bronze ADDY

Entrant: ART INSTITUTE OF ATLANTA Title: Cam Hillsman Self Promo Cam Hillsman, Principle Designer

Entrant: ART INSTITUTE OF ATLANTA Title: Habenero Heros Hot Sauce Amy Beth Sisko, Art Director Richard Meade, Art Director Samantha Williams, Photographer Christina Van De Hoeve, Designer Elizabeth Thomas, Designer Chekila Lowe, Designer

Entrant: The Creative Circus Advertiser: EA Sports Title: EA Sports David Matlock, Art Director Patrick O’Malley, Copywriter

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elements of advertising, logo Silver ADDY

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Entrant: The Creative Circus Advertiser: Easy Out - Bail Bonding Title: Easy Out - Bail Bonding Thembi Lassiter, Designer

84 ATLANTA ADDY’S 2008


STUDENT elements of advertising, photography

Silver ADDY

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Entrant: ART INSTITUTE OF ATLANTA Title: Bench Jessica Triggs, Photographer

Silver ADDY

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Entrant: ART INSTITUTE OF ATLANTA Advertiser: Amtrak Title: Jeremy John Prince, Photographer

Bronze ADDY

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Entrant: The Creative Circus Advertiser: Goldfish Title: Goldfish Josh Fuehner, Photographer

Bronze ADDY

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Entrant: ART INSTITUTE OF ATLANTA Title: Window Samantha Williams, Photographer

Bronze ADDY

Bronze ADDY

Entrant: ART INSTITUTE OF ATLANTA Title: Scot Samantha Williams, Photographer

Entrant: ART INSTITUTE OF ATLANTA Title: Teapot John Prince, Photographer

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ATLANTA ADDY’S 2008 85


We know

Printing …and we understand advertising AH! If you are reading this, then we have managed to catch your attention (for at least a second)… we plan to leave the advertising up to you, the experts, but please read on… THP Graphics Group, Inc. is a 30 year old printer and we have grown by listening to our customers. Sixteen years ago a customer asked us if we could help them design a logo, at the time we couldn’t, but soon after we acquired a design agency! A year later we were asked “how large can you print” the customer needed some signage, so we acquired a sign company in 1992. Two years ago we had an epiphany of our own, “the same

Atlanta Office | 404-874-2679

people who buy printing also buy promotional products,”

288 Fourteenth Street • Atlanta, Georgia 30318

so what do you think we did! Our passion is printing but

Conyers Office | 770-483-5973

graphics apply to many products, therefore we continue

(Corporate Headquarters) 1118 Culpepper Drive • Conyers, Georgia 30094

to grow to accommodate our customers. Allow us to

www.thp.com T

H

I

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K

understand your business and we will save you the time,

Covington Office | 770-784-9770

energy and hassle of dealing with multiple vendors.

5211 Hwy. 278, NE • Covington Georgia 30014

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DISTRIBUTION PARTNERS VISIT THESE LOCATIONS TO PICK UP THE LATEST ISSUE OF OZ MAGAZINE Atlanta Art Institute p 800 275 4242 www.aia.aii.edu

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Center for Puppetry Arts p 404-881-5143 www.puppet.org

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Georgia State University www.gsu.edu

Pearl Art & Craft Supply p 404 233 9400 www.pearlpaint.com

IMAGE Film & Video Center p 404-352-4225 www.imagefv.org

Portfolio Center p 404-351-5055 www.portfoliocenter.com

Imagers p 404-351-5800 www.imagers.com

Professional Photo Resources p 404-885-1885 www.ppratlanta.com

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ASSOCIATION PARTNERS VISIT THESE ASSOCIATIONS FOR GREAT NETWORKING OPPORTUNITIES ADVERTISING PHOTOGRAPHERS OF AMERICA ATLANTA CHAPTER (APA/A) http://atlanta.apanational.com

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MEDIA COMMUNICATIONS ASSOCIATION INTERNATIONAL ATLANTA (MCAI) www.mcaiatlanta.org

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BUSINESS MARKETING ASSOCIATION ATLANTA CHAPTER www.bmaatlanta.com

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GEORGIA PRODUCTION PARTNERSHIP www.georgiaproduction.org THE INTERACTIVE MEDIA ALLIANCE (TIMA) www.tima.org

THE NATIONAL ACADEMY OF TELEVISION ARTS AND SCIENCES (NATAS) ATLANTA CHAPTER www.natassoutheast.tv PUBLIC RELATIONS SOCIETY OF AMERICA - GEORGIA CHAPTER www.prsageorgia.org SOCIETY FOR TECHNICAL COMMUNICATION (STC) ATLANTA CHAPTER www.stcatlanta.org WOMEN IN FILM/ATLANTA www.wifa.org


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Oz Magazine  

The Magazine on Atlanta's Happenings is proud to present The Atlanta Advertising Awards

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