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OZ CETERA FX VET JOINS CRAWFORD POST Crawford Post Production hired Carol Ashley as senior visual effects (VFX) designer. Ashley comes to Crawford from Los Angeles, where she was involved with the creative process on feature films and TV for nearly 20 years. She has worked with DreamWorks Animation, Sony Pictures Imageworks and most recently for Technicolor Interactive as art director. Ashley’s career began with the California Raisin commercials as animator and character designer on the award-winning campaign. She went on to Cinesite as composite supervisor before venturing into directing and animating stop-motion bumpers for MTV. She then landed the role of composite supervisor on the Oscar winning movie “The Matrix.” Her other credits include “Flushed Away,” “Madagascar,” “Wanted,” and the 3D gaming cinematic for “Blitz: The League II.” On the production side, Crawford’s production services department recently added a custom-designed four-camera high definition (HD) switcher flypack system. It’s centered around the Panasonic HS400 switcher with up to eight HD-SDI inputs, enhanced multi-viewer, chroma-key and other advanced features. When coupled with the Company’s Panasonic HDX900 cameras, equipped with the Telecast CopperHead HD-SDI camera/base station control system, these systems supply power, camera shading and tally control. This allows cameras to be located much further from the switcher/control room. The cameras serve a dual purpose not only in the flypack configuration but also in Crawford’s studios with the same Panasonic switcher and monitoring systems. The cameras can also be rented individually for single camera SNG remotes.

Carol Ashley brings top-flight experience to Crawford Post.

HAYSLETT SETS BAR HIGH FOR SANDERS AND MOSS Hayslett Group LLC added Bill Sanders and Dori Moss to the roster. Sanders, who serves as senior counsel, joined Hayslett Group after 21 years in the newspaper industry. His career includes tours of duty at the Atlanta Journal-Constitution, Marietta Daily Journal, Gainesville Times and Augusta Chronicle. During his years at the AJC, Sanders directed a staff of 40 and managed news coverage of the northern suburbs. He majored in public relations at the University of Georgia’s Grady School of Journalism. Moss, Hayslett Group’s newest account executive, recently received her Master of Arts in Communication from Georgia State University. Previously, she served as academic affairs director for the Consulate General of Israel’s Bill Sanders Dori Moss Atlanta office and business consultant for Dale Carnegie Training. Moss earned a Bachelor’s degree in Communication Studies from Florida State University. The bar has been set high for them. Hayslett Group won four Flame Awards from the International Association of Business Communicators (IABC), Atlanta Chapter. Awards were presented for Hayslett Group’s work on behalf of the Georgia Department of Transportation, Sumter Regional Hospital and Gwinnett Medical Center. A Silver Flame Award was awarded to Hayslett Group, the Georgia Department of Transportation (GDOT) and partner McRae for the “Georgia 511” integrated marketing campaign. GDOT’s Georgia 511 was launched in 2007 as our free statewide travel and traffic system. In June 2008, 511 reached its one-millionth-call milestone. Hayslett Group won both a Silver and Bronze Flame Award in the categories of writing and public relations/employee communication for Sumter Regional Hospital’s “Healthcare Heroes” speech and “After the Storm” crisis communication plan and response. Both communication items followed an EF-3 tornado that devastated the hospital on March 1, 2007. The fourth award, a Silver Flame, was presented to Hayslett Group and Gwinnett Medical Center for the “Open Heart Gwinnett Microsite”. This Web site, created in 2007, was constructed to inform and gain advocacy on why Gwinnett County needed an open-heart surgery program. In June 2008, Gwinnett Medical Center was granted formal approval through Certificate of Need to implement an open-heart surgery program that could start operating as early as 2010.

THE JONES GROUP SEEKS HIGHEST BIDDER For the sixth consecutive year, The Jones Group was selected by the High Museum of Art to create the visual identity for the Museum’s annual Wine Auction. This year’s theme is “The Genius Inside.” The Jones Group recently unveiled the look for the 2009 auction, revealing a cluster of grapes inspired by the great genius and artist Leonardo da Vinci, whose drawings will be exhibited at the High in 2009. The auction is the single largest fund-raising event held annually for the Museum, raising over $2 million in both 2007 and 2008. The money raised funds exhibitions, acquisitions and educational programs. The Jones Group donates hours of creative time to develop the auction’s website, save the date cards, invitations, the silent auction program, promotional brochure, signage, bidding paddles, tablescapes, brochures, volunteer T-shirts and more. This year, The Jones Group’s work for the High Museum of Art was included in a new book, Design for Special Events, by Peleg Top and published by Rockport Publishers. The case study was one of only 18 projects chosen for inclusion out of over 2,000 submissions. The Jones Group Poster, instrumental in the High Museum’s largest fundraiser. Designed by Tiffanni Spann. 6

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OZ CETERA COACHING UP THE P.O.P. SHOP Some of Georgia’s most promising small businesses are teaming up with dozens of the state’s most respected companies in the 2008-2009 class of the Georgia Governor’s Mentor Protégé Program. Among the small business protégés is The P.O.P. Shop, which paired with mentor Elisa Voelkel from H.J. Russell & Co. The formal mentor-protégé relationship lasts for 12 months, during which the two teams work together to outline and achieve common goals. As part of the program, mentor and protégé companies may take advantage of additional training and technical assistance workshops on a variety of business issues. Through this program, protégés learn from the experiences—positive and negative— of leading companies. These lessons can help small businesses develop strategies for success in today’s highly competitive business climate. Through service as a mentor, established firms demonstrate their commitment to community reinvestment while discovering new markets and marketing opportunities. The Governor’s Mentor Protégé Program, which is administered by the Georgia Department of Economic Development, is the first state-sponsored program in the nation designed to foster partnerships among successful large enterprises (mentors) and emerging small businesses (protégés).

EXZO HAS A BALL Video production and design house Exzo Design Studio collaborated with the award-winning event design firm The Maverick Group to create a beautiful concept drawing of the TechBridge Digital Ball 2009 at the Georgia World Congress Center. Exzo creative director Kelli Lee has worked with Maverick in the past on a number of video projects.

HOORAY FOR HOLLYWOOD IN GEORGIA! Georgia’s new, aggressive 30 percent entertainment tax incentives have resulted in three major production companies filming in Georgia. Filming has begun in various Alpharetta and Atlanta locations. The productions are estimated to have an economic impact of $31 million in Georgia and represent more than 500 jobs. “We are proud to have the most competitive and stable entertainment tax incentives in the nation,” said Bill Thompson, deputy commissioner of the Film, Music & Digital Entertainment Division of the Georgia Department of Economic Development. The 2008 Georgia Entertainment Industry Investment Act grants an income tax credit of 20 percent to qualified productions. An additional 10 percent tax credit is awarded to approved projects that embed a Georgia Entertainment Promotional logo within the titles or credits of each production. Eligible productions include: traditional motion picture projects such as feature films, television series, commercials and music videos, but also innovative new industries such as game development and animation. From January to October 2008, an estimated 315 film, TV and video game projects were completed in Georgia with an economic impact of more than $500 million. Echo Lake Productions is currently wrapping “The Joneses,” a drama starring David Duchovny and Demi Moore, in Alpharetta. The feature film is a social commentary addressing the consumerist society. “The Joneses” is about a seemingly perfect family who moves into an upscale suburban neighborhood. The “all-too perfect” family stirs up suspicion from neighbors, as they question the truth behind why the family has moved into the neighborhood. Also in production are Warner Specialty Productions’ feature film “The Preacher’s Kid,” filming in metro Atlanta with the last shoot day at the historic Fox Theatre, and the Disney Family Channel’s “Your Presents Requested,” filming at multiple locations in downtown and metro Atlanta. In other news, Thompson was a panelist at the American Film Market in Santa Monica, California for the panel discussion Production Incentives: The Reel World. He addressed frequently asked questions about Georgia’s entertainment incentives. The panel was presented in a case-study format that included practical tips, pitfalls and traps of which to be cautious.

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Sara Cowley Design recently redesigned its website. The updated look and feel marks a new direction for the firm, as it pursues the fun-filled world of surface design. A recent partnership with Chloe Isabella has the design team working in new mediums, such as mousepads and wine gift tags. A new portfolio section showcases these additions, as well as other recent printed materials. “This is quite a departure from my past concentration on corporate collateral pieces,” Cowley explains. “I want to get back to what first inspired me to become a designer, using found materials, and creating a kind of hand crafted look. I feel our new identity reflects a more free-spirited side of our firm. And we’re really excited about that.”

Send all your business news to Ozcetera editor, JAMES FLYNN at ozcetera@ozonline.tv. NO FAXES OR HARDCOPIES, PLEASE. All news should be submitted via email.


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OZ CETERA BENTLEY PROMOTED AT AIA The Art Institute of Atlanta recently promoted Brian Bentley to department chair of digital filmmaking & video production. In this position, Bentley will provide leadership and vision by implementing and developing curriculum, managing the department’s student success initiatives, and advocating for the college and the department in industry and community relations. He will also serve as the general manager of WAIA TV, The Art Institute of Atlanta’s recently launched closedcircuit television station. “During Brian’s tenure as assistant department chair, he displayed a passion for teaching, learning, and guiding students towards successful careers,” said Dr. Sally Parsonson, dean of academic affairs at The Art Institute of Atlanta. “We look forward to the seeing him excel in this new capacity.” Bentley has 20 years of experience in radio, television, and film. He holds a master of arts in mass communications: television and radio from Southern University and A&M College in Baton Rouge, Louisiana.

The Art Institute of Atlanta promotes Brian Bentley to department chair of digital filmmaking and video production.

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Object 9 recently won nine American Design Awards, including five first place honors. Only 58 designs were selected from a pool of more than 1,400 entries from across the globe. Submissions were evaluated on creativity, effectiveness, practicality and ethics. Object 9 was also named the recipient of 10 MarCom Awards, including three platinum and three gold recognitions. Chosen from more than 5,000 entries in 200 categories, Object 9’s winning submissions were in categories including brochures, annual reports, packaging, holiday cards and magazine covers. The MarCom Awards recognize companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Finally, Object 9 took home seven Davey Awards, including one gold and six silver awards for packaging, annual report and billboard campaigns.

EyeWonder, Inc. recently partnered with spherical video technology company Immersive Media Corp. to incorporate 360-degree viewing capabilities into their interactive digital advertising campaigns. Immersive Media’s technology became widely recognized through Google Maps’ Street View application. In addition to video mapping, IMC recently powered an online spot for Mercedes-Benz that received the Catalyst Award for “Best Interactive Video Campaign” from JD Power. Immersive Video increases brand awareness, drives ad interaction rates, allows users to interact with a brand with minimal disruption to browsing, and displays an interactive hi-res spherical image when enabling the pause function.

PLEASE TAKE A MOMENT . . . Arke Systems, an Atlanta-based technology-consulting firm, teamed up with The Marketing Workshop, Inc. to develop a powerful marketing research and survey-reporting tool. Arke Systems developed a portal for The Marketing Workshop, Inc. using ASP.NET and Izenda technologies. The portal enables end-users to report customer satisfaction survey data and gives them the ability to securely build and customize their own reports without having to staff a programmer or database expert.

LAB 601 BEEFS UP BIZ DEVELOPMENT LAB 601 added Erica Jamison and Lee Byars to their business development team. Jamison joins LAB 601 after successful stints as production coordinator at Atlanta’s Tube Design and account executive at TalentZoo.com. Byars returns to Atlanta after five years in Los Angeles with John Goldwyn Productions/Paramount and as a development executive at Michael Stipe’s Single Cell Pictures. Jamison will manage accounts for the advertising, broadcast, and corporate communications industries while Byars will manage feature film and television series clients. Both Jamison and Byars are graduates of Georgia State University. 10

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BIG WEEK AT BAD STUDIO A big week at BAD Studio includes: Completing production on The Powerpuff Girls 10th Anniversary DVD for Cartoon Network. Sorting through a year of Oz Magazine. Being featured in the 2008 Print Regional Design Annual. Launching the Bakugan DVD online ad campaign. BAD even decided to resurrect Superman for the occasion.

MANSOUR JOINS PRIMAL SCREEN Animation veteran Andrea Mansour joined design agency Primal Screen as head of production. In this newly created role, Mansour will be responsible for overseeing all production as well as managing the day-to-day operations of the studio. Prior to joining Primal Screen, Mansour was VP/executive producer for W!LDBRAIN Animation Studios in San Francisco, where she managed the studio’s operations and production for long form and commercial production. Before joining W!LDBRAIN, Mansour was a creative program director with Sapient, a design and consulting firm in San Francisco. During her tenure there, she served as program director for Sapient’s efforts around interactive television and broadband content distribution. Following Sapient, she held production management roles with visual effects firm Ntropic in San Francisco and CMT, a division of MTV Networks, in Nashville. In 1996, Mansour helped launch San Francisco-based visual effects firm Radium, where she held the position of senior producer. She managed numerous projects and received industry accolades including Annie Awards, honors from the Broadcast Designers Association, and International Monitor Awards.


ALISON FUSSELL JOINS MAGICK LANTERN Magick Lantern welcomed Alison Fussell to its new business team. Fussell will work on new business development and client solutions for Magick Lantern and its

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TELEMUNDO EXPANDS LOCAL COVERAGE In 2009, Telemundo 47.1 will begin broadcasting local up-to-date news cut-ins and various community shows. The Atlanta affiliate of Telemundo was first established in Atlanta on Channel 67 in Roswell, GA in 1987. After several years, the channel moved to a smaller coverage area on Channel 38 in Norcross to become closer to its target demographic. In 2008, Telemundo Atlanta experienced its biggest growth on digital Channel 47.1 with a 10KW digital signal. Channel 47’s coverage area spans cross metro Atlanta from Jonesboro to Cumming and from Marietta to Grayson. With digital quality video and audio and new channel placement, the signal strength improved from 4.62kw to the analog equivalent of 120kw. With this new coverage area comes excitement and a plan to launch Telemundo Atlanta into a station that can meet the entertainment and community needs of Atlanta ’s fast growing Hispanic community. Currently, Telemundo 47.1 is producing a local community show, Objectivo Atlanta, which covers the local happenings and events of Atlanta’s Hispanic community.

CREATIVE STUDIOS HOSTS FILMMAKER WORKSHOPS Creative Studios of Atlanta hosted an exciting series of interactive workshops featuring award-winning Israeli directors Guy Nattiv and Erez Tadmor, graduates of the prestigious Fox Searchlab Directing program in Hollywood, California. As part of the Atlanta Jewish Film Festival’s mission to entertain and educate while examining complex and challenging issues facing the Jewish and world community, the filmmakers hosted a series of film making workshops revolving around their feature narrative “Strangers”. The directors shared their experience and tips on advancing a career in the production industry. Tadmor and Nattiv’s feature “Strangers,” an Israeli film currently running through the international festival circuits, will be screened at the 2009 Atlanta Jewish Film Festival. Nattiv and Tadmor won the Grand Jury Prize for Best Drama at the Sundance Film Festival. In the last six years they have created 7 short films winning over 40 international awards. They have successfully turned one of their shorts into a feature film and will begin shooting their second feature film in January.

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DZIGNLIGHT FALLS WITH GRACE Dzignlight Studios was honored for their 3D stereoscopic work. Their short film, “Stereoscopic Skydiving,” was awarded “Best of Show” in the Live Action category at the 19th Annual Stereoscopic Displays & Applications Film Festival in San Jose. At the National Stereoscopic Association’s 34th Annual Convention, the piece won a “Special Judges Award” and received such positive audience feedback that the short film was screened three times during the convention. Most recently, it was featured in the 3D Theater Presentation at SIGGRAPH 2008, shown on a REAL-D system alongside works from DreamWorks Animation, Sony Pictures Imageworks, Walt Disney Animation, 3ality, and Laika. Dzignlight Studios’ Eric Deren shot the piece during the 2007 Freefly Skydiving World Record Event Stereoscopic Skydiving from Dzignlight. at Skydive Chicago. Deren used two Sony HD cameras and a custom-built helmet rig to work at freefall speeds of up to 190 mph. Deren also edited, color timed, and stereo-conformed the footage in HD. “Stereoscopic Skydiving” is available in full-color for presentation on several different stereoscopic display systems, including the REAL-D projection system. An anaglyph version is also available for download.

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ST IVES TAKES OVER ST IVES The management team of St Ives US Division, one of America’s leading digital, sheetfed and web-offset printing companies, has entered into an agreement to purchase all outstanding shares of stock in the company from it’s parent, St Ives PLC. “Despite challenging market conditions, St Ives USA continues to thrive because of our local focus, continued investments in Wayne Angstrom, new technology and our commitment to Chairman/CEO, St Ives USA customer satisfaction,” said Wayne Angstrom, Chairman/CEO of St Ives USA, “We work hard to understand the needs of our customers and invest capital in support of our stakeholders and our production process. This acquisition by our management team exemplifies our belief that the company and the industry will not only survive this current economic downturn but will thrive long into the future.”

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YOU ARE INVITED One of Neenah Paper’s eco-friendly papers was selected for the invitation to the inauguration of President-elect Barack Obama. More than one million inaugural invitations have been engraved. Neenah has also provided the paper for the last three presidential inaugurations. Neenah Paper has a long history of providing paper for government documents. In 1873, the company’s paper mill in Neenah, Wisconsin, began manufacturing paper used for government documents such as bonds, deeds and certificates as well as personal letters. The paper used for the inauguration invitation is CLASSIC CREST® Paper in Recycled 100 Natural White. FSC Certified, made Carbon Neutral, and 100 percent post consumer fiber. It is part of the first generation of recycled and sustainable papers used for printing significant, permanent documents—an important milestone in the evolution of papermaking.

PARTNERSHIP STUCK ON LEVELONE The Partnership, an independent interactive, advertising and design agency, recently acquired Atlanta’s LevelOne Design. “LevelOne is an award-winning interactive and design agency whose team demonstrates a passion for providing imaginative creative solutions to their clients everyday. We see this as a natural fit with The Partnership’s core values and believe by joining forces our clients will realize many benefits,” said David A. Arnold, president and founder of The Partnership. Founded in 1983, The Partnership is recognized for its work with leading brand companies and has deep experience in the beverage, business services, consumer products, banking, financial services, food, lodging, travel, and real estate industries. “As we identified more ways to help our clients grow their businesses, we found it important to expand our agency’s capabilities, specifically in campaign strategies, interactive development, advertising production and media planning,” said Suzie Brickley, founder of LevelOne. “Joining The Partnership team gives us the resources to better support our clients as they continue to grow.”

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PLAIN OL’ RAZORFISH

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Avenue A | Razorfish changed its name to Razorfish. Razorfish is strengthening its brand by choosing one of the most memorable and iconic names in the digital world. After extensive brand awareness research, they determined that the name Razorfish already enjoys powerful brand equity and best represents its evolution, tapping into the immersive and social nature of digital.

EARTH STANDS STILL AT MOXIE Twentieth Century Fox teamed with Moxie Interactive to create a new application that allows the world to decide who and what will be saved when the earth “stands still.” It was part of a global participation campaign for Fox’s movie, “The Day The Earth Stood Still,” starring Keanu Reeves and Jennifer Connelly in the ultimate alien invasion movie. The digital campaign utilized seven of the world’s top social networks - including MySpace, Facebook, Bebo and Netlog—across 10 languages. Earth’s Vital List posed the question: If the earth was under attack, what would you save? Consumers were asked to build a “vital list” of 12 items (people, places or things) they would save on “the day the earth stands still.” The world’s most vital items were tabulated on a global microsite. The site also provided visitors with a view on how items are being ranked around the globe. A countdown to the film’s U.S. release coincided with a special reveal of the world’s 1,212 most prized possessions on MySpace.com/earthvitallist.com.

DAVID CHOOSES DENMARK OVER RUSSIA After seven years living and working in Russia and Ukraine - enduring sub-zero winters, navigating his way through cultural differences, and even surviving run-ins with the Russian Mafia – Atlanta advertising veteran Brent David returns home to the city he loves and a new post at DENMARK {the agency}. Brent David joins Denmark the agency.

Prior to leaving for Russia and Ukraine, David was president/founder

of MC2, which helped take Famous Amos Cookies from a $50 million brand to a $450 million brand in little over three years. His agency later merged with Joel Babbit’s 360 to become 360 Promotions, which did a variety of high profile projects for clients such as SCANA, Ruby Tuesday, Hawthorne Suites, and others.

WHATS IN A NAME? LattimerMoffit Communications changed its company name to Lattimer Communications. “Our agency is constantly evolving,” said Sarah Lattimer, President. “This name change represents our continued evolution towards a better, more efficient agency.” In addition, Lattimer Communications won a Silver 2008 Davey Award for its Georgia Power commercial targeting the general market entitled “Lightning Bugs.” The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2008 Davey Awards received over 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.

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STRATEGERY AT KILGANNON Kilgannon promoted Gary M. Sayers, Jr. to vice president, account director and hired Margot Bodzy as media planner. Since joining Kilgannon in 2006, Sayers has been managing the dayto-day activities of Old Mutual US, a financial services company listed on the Global Fortune 500. As vice president, account director, he will play a more strategic role on this account. In her new position, Bodzy will handle media planning for agency Gary M. Sayers, Jr. clients Attorneys’ Title Insurance Fund, Old Mutual US and SouthernLINC Wireless. Prior to joining Kilgannon, Bodzy worked as a media planner in Canada at Bos Media and Media Experts on a variety of accounts including: Fido, Corel, Reversa, The Movie Network and WestJet. She is a graduate of Concordia University in Montreal and is a member of the Atlanta Interactive Marketing Association. Kilgannon recently moved a couple blocks north on Peachtree Street to One Midtown Plaza, signing a seven-year lease for 15,000 square feet. The agency occupies the majority of the seventh floor. Kilgannon’s new space was built out by Atlanta-based architectural design firm VeenendaalCave, Inc.

CARABINER CLOSES LATE Carabiner Communications signed five new companies in late 2008. The new client list: Cardlytics is a developer of a powerful, new loyalty solution for banks and marketers designed to address the privacy, security and regulatory issues unique to banking. LeadLife provides on-demand marketing automation software that generates, scores and nurtures leads for B2B marketers. Omnivue is the provider of choice for businesses looking to automate and streamline financial and customer relationship management to help drive business success. TopEyeView provides environmentally friendly helium blimps delivering “eye in the sky” remote controlled video for real-time broadcasting, monitoring and surveillance. vmSight is a provider of end user experience assurance for virtual desktops and applications.

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S S Huffin’ and Puffin’ in Adville S

OZ CETERA

By Jon Lee Andersen

S

ince this issue of OZ is devoted in large part to Atlanta’s 2009 Addy Award winners, here is an article to address a technique used by many an advertising wordsmith. The First Rule of Advertising always bears repeating – "Always Tell the Truth!" All claims made in an ad must be substantiated. The Federal Trade Commission requires that advertising be truthful, fair and not deceptive. Advertisers are required to have a reasonable basis for any claims they make, and to have backup evidence of this basis in hand, before publishing an ad and making the claim. Ads are judged by what they say, what they imply and on occasion by what they fail to say. But like most things legal, there is a small exception to the substantiation requirement. (It’s why we lawyers name our dogs Loophole.) The exception is referred to by the term "puffing" or "puffery." Puffing statements in advertising are enerally statements that no reasonable consumer would actually believe. Because of this, they do not have to be substantiated and indeed, usually cannot be. (This should give you a clue that the exception is not tremendously wide, as some people believe almost anything they are told.) Courts in the U.S. have defined puffing in various ways. Here is some of the language: • "Puffing is generalized, exaggerated or vague or subjective statements in advertising such that a reasonable person would not interpret the statement as a factual claim upon which he or she could rely." • "Puffery is exaggerated advertising, blustering, and boasting upon which no reasonable buyer would rely." • "An advertisement characterized as puffing is one that is not deceptive, for no one would rely on its exaggerated claims." So, because of this subjectivity, how do you know whether an advertisement qualifies as puffing, or is really stating a claim that must be substantiated? There are no absolutes, but there are a few guidelines. Here are three:

Is the questionable statement specific or general in nature? General statements are more likely to be considered puffing than specific statements. General claims of a product’s overall superiority are often considered to be mere puffing, whereas descriptions of specific or absolute characteristics of a product will require substantiation. For example, claiming that a product is "made with the most advanced equipment available "has been held to be puffing, while a claim that a golf suit was "waterproof and seven times more breathable than competitors" constituted an objective claim and was not puffing. This would require substantiation. Is the claim capable of measurement? If a claim is impossible, or virtually impossible to measure, it will more likely qualify as puffing. On the other hand, if standards for measurement exist, then it is more likely to require substantiation. An example of puffing would be a claim that a car is the "sexiest car on the road" or "you meet the nicest people on a blah-blah bike." But, a claim that a brand of motor oil is "superior to all others at maintaining viscosity" is a measurable claim and must be verified. Is the claim presented as a fact or as an opinion? Opinion claims generally are more likely to be considered as puffery, while claims presented as facts usually fall into the "substantiation required" category. For example, a statement such as "We believe our shoes are the most comfortable on earth" will meet the puffing standard, while the statement "Seven out of ten purchasers say our shoes are the most comfortable they have ever worn" will require back up. Remember too, when an ad is questioned, it is the "overall impression" which the advertisement creates that governs determinations of deceptive or misleading claims. While subjective statements or opinions which cannot be measured are generally defensible as puffery, the old "reasonable consumer" is pretty gullible and it doesn’t take much for a court to decide that a statement wasn’t puffing at all, but a verifiable claim which had better be backed up . . . or else! Put another way…

When the client says swing for the fence Make claims that are loud and immense And don’t sweat the support If we come up a bit short We’ll use Puffing as our defense © December 2008 Jon Lee Andersen All Rights Reserved

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Pearl Art & Craft Supply p 404 233 9400 www.pearlpaint.com

Imagers p 404-351-5800 www.imagers.com

Portfolio Center p 404-351-5055 www.portfoliocenter.com

Java Monkey www.javamonkeydecatur. com 205 E Ponce De Leon Ave #5 Decatur, GA 30030 (404) 378-5002

Professional Photo Resources p 404-885-1885 www.ppratlanta.com

King Plow Arts Center p 404-885-9933 www.kingplow.com

Retrotechs p 404-352-6210 www.retrotechs.com

Manuel’s Tavern p 404-521-2466 www.manuelstavern.com

Sam Ash p 800-472-6274 www.samash.com

ASSOCIATION PARTNERS ADVERTISING PHOTOGRAPHERS OF AMERICA ATLANTA CHAPTER (APA/A) http://atlanta.apanational.com AMERICAN INSTITUE OF GRAPHIC ARTS (AIGA) ATLANTA http://www.aiga.org/ AMERICAN MARKETING ASSOCIATION ATLANTA CHAPTER www.ama-atlanta.com AMERICAN SOCIETY OF MEDIA PHOTOGRAPHERS (ASMP) www.asmpatlanta.org

ATLANTA AD CLUB www.atlantaadclub.com ATLANTA MACINTOSH USERS GROUP (AMUG) www.amugonline.org MEDIA COMMUNICATIONS ASSOCIATION INTERNATIONAL ATLANTA (MCAI) www.mcaiatlanta.org BUSINESS MARKETING ASSOCIATION ATLANTA CHAPTER www.bmaatlanta.com

Southern Dairies Building p 404.601.9500 621 North Avenue Tape Warehouse (770) 458-1679 www.tapewarehouse.com 11:11 Teahouse p 404-521-1911 753 Edgewood Ave NE Thinking Man’s Tavern p 404-370-1717 www.thinkingmantavern. com Utrecht Art Supplies 404-347-3113 www.utrechtart.com/stores Winter Properties p 404 -223-5015 www.winterconst.com

VISIT THESE ASSOCIATIONS FOR GREAT NETWORKING OPPORTUNITIES

THE DIRECT MARKETING ASSOCIATION(DMA ATLANTA) www.dma-atlanta.com THE FREELANCE FORUM www.freelanceforum.org

THE NATIONAL ACADEMY OF TELEVISION ARTS AND SCIENCES (NATAS) ATLANTA CHAPTER www.natassoutheast.tv

GEORGIA PRODUCTION PARTNERSHIP www.georgiaproduction.org

PUBLIC RELATIONS SOCIETY OF AMERICA - GEORGIA CHAPTER www.prsageorgia.org

THE INTERACTIVE MEDIA ALLIANCE (TIMA) www.tima.org

SOCIETY FOR TECHNICAL COMMUNICATION (STC) ATLANTA CHAPTER www.stcatlanta.org WOMEN IN FILM/ATLANTA www.wifa.org

ATLANTA INTERACTIVE MARKETING ASSOCIATION (AIMA) www.atlantaima.org

D I S T R I B U T I O N PA R T N E R S / A S S O C I AT I O N PA R T N E R S

www.ozonline.tv

73


L E T M E G I V E YO U M Y C A R D 32

Brigitte Cutshall Publisher and Creative Enforcer

Publishing Solutions

Gemini Media, Inc. P.O. Box 738 Acworth, GA 30101 Phone: 770.966.1478 Fax: 770.966.1528 Email: bcutshall@geminimediainc.com URL: www.geminimediainc.com

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BEST OF SHOW non-traditional advertising single

BEST OF SHOW & Gold ADDY

®

Entrant: Ames Scullin O’Haire Advertiser: Blues Foundation Title: Blues Foundation - Ray Charles Video Mike Bourne, Creative Director Aaron Hartman, Associate Creative Director

ATLANTA ADDY’S 2009 41


JUDGES AWARD collateral material single poster

Gold ADDY & Judges Award ®

Entrant: 22squared Advertiser: Atlanta Brewing Company Title: Slaw Susan Treacy, Executive Creative Director Scott Sheinberg, Chief Creative Officer Josh Robinson, Art Director Curt Mueller, Copywriter

42 ATLANTA ADDY’S 2009


SALES PROMOTION point of purchase, counter top or attached

Silver ADDY

®

Entrant: Hauser Group Advertiser: Mythic Paint Title: Eyes Derrick Ogilvie, Creative Director/CW Mike Powell, Associate Creative Director/AD

point of purchase campaign

Silver ADDY

®

Entrant: Paprock&Co., Inc. Advertiser: The Woodlands Title: The Man, Elbows, Play With Pros Joe Paprocki, Creative Director/Writer Joe Paprocki, Art Director

Refer a new member and play in the

Champions Tour Pro-Am. V I S I T

W W W . W C C M E M B E R R E F E R R A L . C O M

F O R

M O R E

Silver ADDY

®

Entrant: Brunner Advertiser: Appalachian Stove Company Title: Gone Green, Green Peace, Sheep Rick Bryson, ACD/Art Director Sue Batterton, ACD/Writer Brett Compton, Creative Director Eric Kiel, Photographer

ATLANTA ADDY’S 2009 43


sales promotion bronze awards Counter Top or Attached Bronze ADDY

Free Standing Bronze ADDY

Free Standing Bronze ADDY

Free Standing Bronze ADDY

Entrant: Paprock&Co., Inc. Advertiser: Canongate Golf Title: Scorecard Joe Paprocki, Creative Director/Writer Joe Paprocki, Art Director Minds Eye, Illustrator/Retoucher

Entrant: Paprock&Co., Inc. Advertiser: The Woodlands Title: Elbows Joe Paprocki, Creative Director/Writer Joe Paprocki, Art Director

Entrant: Paprock&Co., Inc. Advertiser:The Woodlands Title:The Man Joe Paprocki, Creative Director/Writer Joe Paprocki, Art Director

Entrant: Brunner Advertiser: Appalachian Stove Company Title: Sheep Rick Bryson, ACD/Art Director Sue Batterton , ACD/Writer Brett Compton, Creative Director Eric Kiel, Photographer

®

®

®

®

Audio/Visual Sales Presentation Bronze ADDY ®

COLLATERAL MATERIAL brochure

Gold ADDY

®

Entrant: N+A Advertising Advertiser: Shaw Contract Group Title: Shade Sketchbook Joselyn Northrop, Creative Director Ellen Marquart, Art Director Robin Lohkamp, Writer Jeff VonHoene, Photographer Mark Ashcroft, Account Executive

poster single Gold ADDY

®

Entrant: Huey+Partners Advertiser: The Library of Congress Title: Piano Ron Huey, CD/Copywriter Scot Crooker, ACD/Art Director Heath Patterson, Photographer Patrick White, Retoucher

44 ATLANTA ADDY’S 2009

Entrant: IMAGES USA Advertiser: Brown Forman / Jack Daniel’s Title: Jack Daniel’s Art, Beats & Lyrics wrap-up video Charlotte, NC Francois Wall, Videographer and editor Tabia Parker, Photographer Ahmad Abdul-Ali, Account Executive


COLLATERAL MATERIAL poster single

Gold ADDY

®

Entrant: 22squared Advertiser: Atlanta Brewing Company Title: Etc. Susan Treacy, Executive Creative Director Scott Sheinberg, Chief Creative Officer Josh Robinson, Art Director Curt Mueller, Copywriter

Silver ADDY

®

Entrant: 22squared Advertiser: Atlanta Brewing Company Title: All Susan Treacy, Executive Creative Director Scott Sheinberg, Chief Creative Officer Josh Robinson, Art Director Curt Mueller, Copywriter

Silver ADDY

Silver ADDY

®

Entrant: 22squared Advertiser: Atlanta Brewing Company Title: Doors Susan Treacy, Executive Creative Director Scott Sheinberg, Chief Creative Officer Josh Robinson, Art Director Curt Mueller, Copywriter

®

Entrant: Brunner Advertiser: Zippo Manufacturing Title: Drinks Sue Batterton, ACD/Writer Chris Martin, Art Director Brett Compton, Creative Director Tony Pearce, Photographer

ATLANTA ADDY’S 2009 45


COLLATERAL MATERIAL poster campaign Gold ADDY

®

Entrant: Huey+Partners Advertiser: The Library of Congress Title: The Library of Congress - Poster Campaign Ron Huey, CD/Copywriter Scot Crooker, ACD/Art Director

Gold ADDY

®

Entrant: 22squared Advertiser: Atlanta Brewing Company Title: Maps Susan Treacy, Executive Creative Director Scott Sheinberg, Chief Creative Officer Josh Robinson, Art Director Curt Mueller, Copywriter

special event material, campaign Silver ADDY

®

Entrant: Zenith Design Group Advertiser: Zenith Design Group Title: A Decadent Celebration Bonnie Buckner Reavis, Founder & CEO Tammy Ream, Account Executive Astrid Lyons, Art Director Todd Welch, Account Manager Kristi Wood, Graphic Designer Angela Bowden, Graphic Designer Brittany Petish, Graphic Designer Rosanna Mabery, Client Services Jan Reavis, Client Services Jessie Alfieri, Event Planner

46 ATLANTA ADDY’S 2009


collateral material bronze awards Poster Single Bronze ADDY

Poster Single Bronze ADDY

Poster Single Bronze ADDY

Poster Single Bronze ADDY

Poster Single Bronze ADDY

Entrant: Huey+Partners Advertiser: The Library of Congress Title: Lincoln Ron Huey, CD/Copywriter Scot Crooker, ACD/Art Director

Entrant: Huey+Partners Advertiser: The Library of Congress Title: Robinson Ron Huey, CD/Copywriter Scot Crooker, ACD/Art Director

Entrant: Huey+Partners Advertiser: The Library of Congress Title: Monroe Ron Huey, CD/Copywriter Scot Crooker, ACD/Art Director

Entrant: Huey+Partners Advertiser: The Library of Congress Title: Jefferson Ron Huey, CD/Copywriter Scot Crooker, ACD/Art Director

Entrant: Brunner Advertiser: Zippo Manufacturing Title: Halo Scores Sue Batterton, ACD/Writer Chris Martin, Art Director Brett Compton, Creative Director Tony Pearce, Photographer

Poster Single Bronze ADDY

Single Poster Bronze ADDY

Single Poster Bronze ADDY

Poster Campaign Bronze ADDY

Entrant: Brunner Advertiser: Appalachian Stove Company Title: Gone Green Rick Bryson, ACD/Art Director Sue Batterton, ACD/Writer Brett Compton, Creative Director Eric Kiel , Photographer

Entrant: Brunner Advertiser: Appalachian Stove Company Title: Green Peace Rick Bryson, ACD/Art Director Sue Batterton, ACD/Writer Brett Compton, Creative Director Eric Kiel, Photographer

Entrant: Brunner Advertiser: Appalachian Stove Company Title: Sheep Rick Bryson, ACD/Art Director Sue Batterton, ACD/Writer Brett Compton, Creative Director Eric Kiel, Photographer

Entrant: Huey+Partners Advertiser: The Wren’s Nest Title: The Wren’s Nest Campaign Curt Mueller, Copywriter Scot Crooker, ACD/Art Director Ron Huey, Creative Director

®

®

®

®

®

®

®

®

®

Special Event Announcement Bronze ADDY ®

Entrant: 22squared Advertiser: Buffalo Wild Wings Title: BWW Bracket Challenge 1 James Rosene, Creative Director Tom McMahon, Creative Director Chris Miller, Copywriter Adam LaRocca, Art Director

DIRECT MARKETING specialty advertising, apparel

Silver ADDY

®

Entrant: Huey+Partners Advertiser: The Library of Congress Title: LOC ‘Matriarch’ T-shirt Scot Crooker, ACD/Art Director Ron Huey, CD/Copywriter

Business-to-Business or Consumer, Single Bronze ADDY ®

Entrant: Tribe, Inc. Advertiser: Invista Title: Invista Soap Elizabeth Cogswell Baskin, Creative Director Jennifer Bull, Account Director Sarah Stringer, Account Manager Lindsay Podrid, Art Director Ben Spangler, Art Director Amanda Casciaro, Copywriter

ATLANTA ADDY’S 2009 47


OUT OF HOME outdoor board flat Gold ADDY

®

Entrant: Hauser Group Advertiser: Cheerwine Title: Awesome Emily Lloyd, Art Director Andy Corbett, Copywriter Derrick Ogilvie, Creative Director Scott & Zoe, Photographer

Silver ADDY

®

Entrant: Hauser Group Advertiser: Mythic Paint Title: Fumes Derrick Ogilvie, Creative Director/CW Mike Powell, Associate Creative Director/AD

site, interior still or static

Silver ADDY

®

Entrant: Kilgannon Advertiser: The Fund Title: Anglerfish Poster Chris Schlegel, Creative Director Devon Suter, Group Creative Director Kurt Miller, Associate Creative Director Scott Miller, Copywriter Tim Kedzierski, Print Production Ellen Repasky, Account Director Mairead Stack, Account Executive

48 ATLANTA ADDY’S 2009


out of home bronze awards Outdoor Board, Flat Bronze ADDY

Outdoor Board, Flat Bronze ADDY

Outdoor Board, Flat Bronze ADDY

Campaign Bronze ADDY

Entrant: BBDO Atlanta Advertiser: AT&T Title: Velodrome - AT&T Olympics David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Marcus Kemp, Executive Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director David DeJong, Copywriter Guy Kirkland, Art Director

Entrant: BBDO Atlanta Advertiser: AT&T Title: Snow Globe - NCAA March Madnessmas David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Marcus Kemp, Executive Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Jason Miller, Copywriter Rory Odani, Art Director Mike Koelsch, Illustrator Chris Buda, Art Buyer

Entrant: BBDO Atlanta Advertiser: AT&T Title: Sweater - NCAA March Madnessmas David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Marcus Kemp, Executive Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Jason Miller, Copywriter Rory Odani, Art Director Mike Koelsch, Illustrator Chris Buda, Art Buyer

Entrant: Huey+Partners Advertiser: The Library of Congress Title: The Library of Congress - Transit Campaign Ron Huey, CD/Copywriter Scot Crooker, ACD/Art Director Mind’s Eye, Retouching

®

®

®

®

NON-TRADITIONAL ADVERTISING single non-traditional Silver ADDY

®

Entrant: Ames Scullin O’Haire Advertiser: Blues Foundation Title: Blues Foundation - Robert Johnson ebay Mike Bourne, Creative Director Aaron Hartman, Associate Creative Director

Single Bronze ADDY

®

Entrant: fletcher martin Advertiser: Arby’s Restaurant Group Title: Arby’s Balloon Wes Sumner, Art Director Clay Shivers, ACD/Copywriter Brandy Gill, ECD Jerry Jones, Production Director Jason Kimbell, Account Supervisor

Silver ADDY

®

Entrant: Ames Scullin O’Haire Advertiser: Blues Foundation Title: Blues Foundation - Rolling Stone Video Mike Bourne, Creative Director Aaron Hartman, Associate Creative Director

ATLANTA ADDY’S 2009 49


CONSUMER OR TRADE PUBLICATION consumer/trade, fractional page

Gold ADDY

®

Entrant: Fitzgerald+CO Advertiser: Bio Willie Title: Holy Land

Gold ADDY

®

Entrant: Fitzgerald+CO Advertiser: Bio Willie Title: Kenny Rogers

50 ATLANTA ADDY’S 2009


CONSUMER OR TRADE PUBLICATION consumer/trade, fractional page

Silver ADDY

®

Entrant: Paprock&Co., Inc. Advertiser: The Weather Channel Title: Cloud Joe Paprocki, Creative Director Mike Brady, Writer Joe Paprocki, Art Director

Silver ADDY

®

Entrant: Fitzgerald+CO Advertiser: Bio Willie Title: Global Warming

ATLANTA ADDY’S 2009 51


CONSUMER OR TRADE PUBLICATION consumer/trade, full page, color

Gold ADDY

®

Entrant: 22squared Advertiser: Ocala Jai Alai & Poker Title: Casino HazMat James Rosene, Copywriter John Stapleton, Creative Director John Stapleton, Art Director James Rosene, Creative Director

Silver ADDY

®

Entrant: 22squared Advertiser: Ocala Jai Alai & Poker Title: Casino ladder James Rosene, Copywriter John Stapleton, Creative Director John Stapleton, Art Director James Rosene, Creative Director

Silver ADDY

®

Entrant: TedCo Worldwide Advertiser: Tryall Club Title: Golf gods Ted Nelson, Creative Director/Copywriter Will Rizzo, Art Director Andrew Glafcke, Art Director Brian Rosen, Photographer

52 ATLANTA ADDY’S 2009


CONSUMER OR TRADE PUBLICATION consumer/trade, full page, color

Silver ADDY

®

Entrant: 22squared Advertiser: Ocala Jai Alai & Poker Title: Casino Alligator James Rosene, Copywriter John Stapleton, Creative Director John Stapleton, Art Director James Rosene, Creative Director

Silver ADDY

®

Entrant: 22squared Advertiser: Ocala Jai Alai & Poker Title: Casino Water fall James Rosene, Copywriter John Stapleton, Creative Director John Stapleton, Art Director James Rosene, Creative Director

Silver ADDY

®

Entrant: 22squared Advertiser: Ocala Jai Alai & Poker Title: Casino tiger James Rosene, Copywriter John Stapleton, Creative Director John Stapleton, Art Director James Rosene, Creative Director

ATLANTA ADDY’S 2009 53


CONSUMER OR TRADE PUBLICATION spread, multiple page or insert

Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: Bayer Advanced Title: Bayer Advanced - Rose Marcus Kemp, Chief Creative Officer Kyle Lewis, Executive Creative Director Jeff Oehmen, Designer/Art Director Phil Gable, Copywriter

consumer or trade publication bronze awards Consumer/Trade, Full Page Color Bronze ADDY

Consumer/Trade, Full Page Color Bronze ADDY

Consumer/Trade, Full Page Color Bronze ADDY

Entrant: Huey+Partners Advertiser: Mizuno USA Title: Rooster Curt Mueller, Copywriter Scot Crooker, ACD/Art Director Ron Huey, Creative Director Patrick Molnar, Photographer

Entrant: TedCo Worldwide Advertiser: Georgia State Parks & Historic Sites Title: Canoe Ted Nelson, Creative Director/Copywriter Gene Powers, Creative Director/Art Director

Consumer/Trade, Full Page Color Bronze ADDY

Consumer/Trade, Spread Color Bronze ADDY

Entrant: BBDO Atlanta Advertiser: AT&T Title: Guitar - AT&T Olympics David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Marcus Kemp, Executive Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director David DeJong, Copywriter Guy Kirkland, Art Director

Entrant: 22squared Advertiser: Ocala Jai Alai & Poker Title: Casino truck James Rosene, Copywriter John Stapleton, Creative Director John Stapleton, Art Director James Rosene, Creative Director

Entrant: BBDO Atlanta Advertiser: Bayer Advanced Title: Bayer Advanced - Tree Marcus Kemp, Chief Creative Officer Kyle Lewis, Executive Creative Director Jeff Oehmen, Designer/Art Director Phil Gable, Copywriter

Consumer/Trade, Campaign Color Bronze ADDY

Consumer/Trade, Campaign Color Bronze ADDY

®

®

®

Entrant: Huey+Partners Advertiser: Mizuno USA Title: Mizuno - Print Campaign Curt Mueller, Copywriter Scot Crooker, ACD/Art Director Ron Huey, CD/Copywriter Pat Molnar, Photographer

54 ATLANTA ADDY’S 2009

®

®

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: AT&T Olympics David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Marcus Kemp, Executive Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director David DeJong, Copywriter Guy Kirkland, Art Director

®

Consumer/Trade, Campaign Color Bronze ADDY ®

Entrant: BBDO Atlanta Advertiser: AT&T Title: AT&T International Hands David Lubars, Executive Creative Director Bill Bruce, Executive Creative Director Susan Credle, Creative Director Marcus Kemp, Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Bridget Prophet, Copywriter Jeff Shill, Copywriter Brian Locascio, Art Director Andric, Photographer Guido Daniele, Illustrator Chris Buda, Art Buyer


NEWSPAPER, FRACTIONAL PAGE newspaper, fractional page

Silver ADDY

®

Entrant: Paprock&Co., Inc. Advertiser: Canongate Golf Title: Character Joe Paprocki, Creative Director/Writer Canongate, Photographer Joe Paprocki, Art director

Silver ADDY

®

Entrant: 22squared Advertiser: Atlanta Brewing Company Title: Slaw Susan Treacy, Executive Creative Director Scott Sheinberg, Chief Creative Officer Josh Robinson, Art Director Curt Mueller, Copywriter

newspaper bronze awards Newspaper Fractional Bronze ADDY ®

Entrant: Paprock&Co., Inc. Advertiser: Canongate Golf Title: 19th Holes Joe Paprocki, Creative Director/Writer Canongate, Photographer Joe Paprocki, Art director

Newspaper Campaign, Black and White Bronze ADDY ®

Entrant: 22squared Advertiser: First Security Mortgage Title: First Security Campaign James Rosene, Copywriter John Stapleton, Creative Director Danny Corrales, Art Director Ryan Stafford, Copywriter

Newspaper, Fractional Page Bronze ADDY

Newspaper Campaign, Color Bronze ADDY

Newspaper Campaign, Color Bronze ADDY

Entrant: Paprock&Co., Inc. Advertiser: Canongate Golf Title: Enough Golf Joe Paprocki, Creative Director/Writer Canongate, Photographer Joe Paprocki, Art director

Entrant: Ames Scullin O’Haire Advertiser: Vortex Bar and Grill Title: Vortex Campaign 1 Mike Bourne, Creative Director Aaron Hartman, Associate Creative Director Ben Lee, Associate Creative Director

Entrant: Ames Scullin O’Haire Advertiser: Vortex Bar and Grill Title: Vortex Campaign 4 Aaron Hartman, Associate Creative Director Ben Lee, Associate Creative Director

®

®

®

ATLANTA ADDY’S 2009 55


INTERACTIVE MEDIA websites, b-to-b flash

Gold ADDY

®

Entrant: Moxie Interactive Advertiser: Verizon Wireless Title: Fight For Gotham City Chad Gibson, Art Director Lindy Gross, ACD Justin Archer, Associate Creative Director Danny Muller, Information Architect Shawn Moore, VP, Group Creative Director Cliff Fretwell, Senior Designer James Tomasino, New Media Developer Daniel Nedelcu, New Media Developer Keith Morris, AV Manager Misook Kim, Senior Designer Jaimi Panini, Project Manager Josh Barber, Senior Software Design Engineer

Silver ADDY

®

Entrant: Moxie Interactive Advertiser: Coca-Cola Title: Coca-Cola’s Live Positively Chris Gomersall, SVP Creative Director Roy Kaufman, Senior Art Director Aundrea Hearn, Copywriter Lindy Gross, ACD Darrel Noe, Senior Art Director Dan Brown, Senior Designer Cliff Fretwell, Senior Designer Jay Mayr, Producer Colin Howells, Designer Thao Damiano, Designer Carrie Shetler, Designer Rob Smith, Project Manager

56 ATLANTA ADDY’S 2009


INTERACTIVE MEDIA websites b-to-b html

Silver ADDY

®

Entrant: JWT/Atlanta Advertiser: United States Marine Corps Title: our.marines.com Scott Lewis, Executive Creative Director Carl Warner, Executive Creative Director Cesar DeCastro, Creative Director Lauren Oliver, Copywriter Craig Wong, Art Director Todd Copilevitz, Digital Strategist Randy Shepard, Senior Planner Sunni Thompson, Content Strategist David Kim, Content Director Angie Trewhitt, Producer Jodi Sonenshine, Production Manager Jay Cronin, Group AD

website consumer flash

Gold ADDY

®

Entrant: Moxie Interactive Advertiser: Coca-Cola Title: Coca-Cola’s Live Positively Chris Gomersall, SVP Creative Director Roy Kaufman, Senior Art Director Aundrea Hearn, Copywriter Lindy Gross, ACD Darrel Noe, Senior Art Director Dan Brown, Senior Designer Cliff Fretwell, Senior Designer Jay Mayr, Producer Colin Howells, Designer Thao Damiano, Designer Carrie Shetler, Designer Rob Smith, Project Manager

ATLANTA ADDY’S 2009 57


INTERACTIVE MEDIA banners/pop-ups/screensavers

Silver ADDY

®

Entrant: fletcher martin Advertiser: BioGuard Title: Belly Flop Armageddon Brad Sarmiento, CD/Interactive Peter Heid, ACD/Copywriter Brandy Gill, ECD

micro or mini sites

Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: ING Title: ING: Your Number Marcus Kemp, Chief Creative Officer Bill Pauls, Executive Creative Director Toby Past, Creative Director Eric Van Fossen, Associate Creative Director Keith Weaver, Senior Art Director Keith Rose, Executive Producer Dana Xavier, Digital Producer Joanne Wesloske, Information Architect Dave Galligos, Art Director John Spalding, Copywriter

58 ATLANTA ADDY’S 2009


INTERACTIVE MEDIA micro or mini sites

Silver ADDY

®

Entrant: Northridge Interactive Advertiser: MoveOn Political Action Title: MoveOn Political Action Interactive Video Tor Gundersen, Creative Director Keyur Vimawala, Sr. Software Engineer Peter Koechley, Expansion Director Jack Kukoda, Writer Amber King Love, Sr. Designer

online games

Gold ADDY

®

Entrant: Going Interactive, Inc. Advertiser: UPS Title: UPS Paperless Adventure Jason Davenport, Creative Director Doug Davenport Jr., Strategic Director Zach Graham, Designer & Flash Developer

ATLANTA ADDY’S 2009 59


INTERACTIVE MEDIA websites online campaign

Silver ADDY

®

Entrant: Studiocom Advertiser: McCormick Title: McCormick Grill Mates Caroline Price, Account Supervisor David Preiss, Art Director Rachel Pierce, Media Planner Vivian Lowe, Project Manager

interactive media bronze awards Website, Consumer Flash Bronze ADDY

Website, Consumer Flash Bronze ADDY

Micro or Mini Sites Bronze ADDY

Entrant: Moxie Interactive Advertiser: Verizon Wireless Title: Fight For Gotham City Chad Gibson, Art Director Lindy Gross, ACD Justin Archer, Associate Creative Director Danny Muller, Information Architect Shawn Moore, VP, Group Creative Director Cliff Fretwell, Senior Designer James Tomasino, New Media Developer Daniel Nedelcu, New Media Developer Keith Morris, AV Manager Misook Kim, Senior Designer Jaimi Panini, Project Manager Josh Barber, Senior Software Design Engineer

Entrant: LBi Advertiser: Graco Title: Graco: Ready for the Road Thurston Yates, Creative Director Brad Hanna, Asso. Creative Director Jacob Warhaftig, Technical Director Chris Rebel, Senior Flash Developer Whitlock Dunbar, Interactive Producer Christina Baltrusaitis, Program Manager Jason Hirthler, Copywriter Mike Plymale, Motion Graphics

Entrant: Fitzgerald+CO Advertiser: Pergo Title: Pergo

Entrant: BBDO Atlanta Advertiser: REI Title: REI: Go Playlist Marcus Kemp, Chief Creative Officer Bill Pauls, Executive Creative Director Toby Past, Creative Director Stephen McMennemy, Creative Director Jason Drakeford, Senior Art Director Markham Butler, Technical Director of Digital Dana Xavier, Digital Producer Paul Huggett, Senior Designer Adriene Schrotter, Interactive Designer Brian Gallagher, Copywriter John Spalding, Copywriter

Website, Consumter HTML Bronze ADDY

Micro or Mini Sites Bronze ADDY

Entrant: Going Interactive, Inc. Advertiser: Boxercraft Title: Boxercraft Jason Davenport, Creative Director & Designer Doug Davenport Jr., Strategic Director Zach Graham, Developer

Entrant: Zenith Design Group Advertiser: Zenith Design Group Title: A Decadent Celebration Bonnie Buckner Reavis, Founder & CEO Marc Parry, Interactive Developer Todd Welch, Account Manager

Website, Consumer Flash Bronze ADDY ®

®

60 ATLANTA ADDY’S 2009

®

®

®

Online Campaign Bronze ADDY ®

Entrant: LBi Advertiser: The Home Depot Title: THD: Roofing, Siding, Windows Brad Hanna, Asso. Creative Director Jacob Warhaftig, Technical Director George Skleres, Flash Developer Whitlock Dunbar, Interactive Producer Park Fowlkes, Program Manager Todd Wilson, Account Manager

®


RADIO national radio Silver ADDY

®

Entrant: Van Winkle & Associates Advertiser: Texas Pete Hot Sauce Title: Nothing Wakes Up Food Like Texas Pete Alicia Banos, Account Executive Alex Van Winkle, President Bobby Pearce, Copywriter

radio bronze awards National Radio Bronze ADDY

National Radio Bronze ADDY

National Radio Campaign Bronze ADDY

Entrant: Brunner Advertiser: Atlanta Bread Title: Boy Band Sue Batterton, ACD/Writer Gopal Swamy, Editor/Composer Brett Compton, Creative Director

Entrant: Brunner Advertiser: Atlanta Bread Title: Punk Sue Batterton, ACD/Writer Gopal Swamy, Editor/Composer Brett Compton, Creative Director

Entrant: Brunner Advertiser: Atlanta Bread Title: Boy Band, Country, Punk Sue Batterton, ACD/Writer Gopal Swamy, Editor/Composer Brett Compton, Creative Director

®

®

®

TELEVISION local single (one DMA) Silver ADDY

®

Entrant: JWT/Atlanta Advertiser: USMC Title: America’s Marine TV :60 Carl Warner, Executive Creative Director Justin Baum, Copywriter/ACD Marco Ceo, Art Director/ACD Alan Whitley, Copywriter Isobel Moutrey, Art Director

national tv, consumer services Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: AT&T GoPhone - Gingerbread Man David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Darren Wright, Creative Director David Skinner, Creative Director Justin Lesinski, Art Director Evan Brown, Copywriter Sarah Ryan, Producer

ATLANTA ADDY’S 2009 61


TELEVISION national tv, consumer services

Silver ADDY

®

Entrant: Ames Scullin O’Haire Advertiser: Chick-Fil-A Title: Chick-Fil-A Bowl - Towel Guy Patrick Scullin, Managing Partner, Creative Shaun Campbell, Agency Producer Mike Bourne, Creative Director Aaron Hartman, Associate Creative Director MacGuffin Films, Production Company Christopher Bean, Director

Silver ADDY

®

Entrant: Fitzgerald+CO Advertiser: Time Warner Cable Title: Rocket Skates

national tv campaign Silver ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: AT&T Billy Dee David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Marcus Kemp, Executive Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Tony Simmons, Art Director Jeff Shill, Copywriter Stacy Supezio, Producer Tom Kuntz, Director

62 ATLANTA ADDY’S 2009


television bronze awards National TV, Consumer Services Bronze ADDY ®

Entrant: BBDO Atlanta Advertiser: AT&T Title: AT&T Billy Dee - Wake David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Marcus Kemp, Executive Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Tony Simmons, Art Director Jeff Shill, Copywriter Stacy Supezio, Producer Tom Kuntz, Director

National TV, Consumer Outlets Bronze ADDY ®

Entrant: 22squared Advertiser: Buffalo Wild Wings Title: BWW Review James Rosene, Creative Director Tom McMahon, Creative Director Tom McMahon, Art Director Ryan Stafford, Copywriter Garen Boghosian, Art Director Jeff Pospichal, Copywriter Aaron Stoller, Director Matt Faris, Producer Backyard, Prod. Company Travis Aitken, CUT Editor

National TV, Consumer Products Bronze ADDY ®

Entrant: Van Winkle & Associates Advertiser: Texas Pete Hot Sauce Title: Wake Up Your Food - Texas Pete Wing Sauce Alex Van Winkle, President Alicia Banos, Account Executive Dave Damman, Creative Director Bobby Pearce, Copywriter Janet Mason, Producer

National TV, Consumer Services Bronze ADDY ®

Entrant: BBDO Atlanta Advertiser: AT&T Title: AT&T Billy Dee - Trouble David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Marcus Kemp, Executive Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Tony Simmons, Art Director Jeff Shill, Copywriter Stacy Supezio, Producer Tom Kuntz, Director

Local TV Bronze ADDY

®

Entrant: JWT/Atlanta Advertiser: United States Marine Corps Title: No Compromises TV :30 Carl Warner, Executive Creative Director Justin Baum, Copywriter/ACD Marco Ceo, Art Director/ACD Brad Steinwede, Producer

National TV, Consumer Services Bronze ADDY

National TV, Consumer Outlets Bronze ADDY

Entrant: BBDO Atlanta Advertiser: AT&T Title: AT&T Billy Dee - Room David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Marcus Kemp, Executive Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Tony Simmons, Art Director Jeff Shill, Copywriter Stacy Supezio, Producer Tom Kuntz, Director

Entrant: 22squared Advertiser: Buffalo Wild Wings Title: BWW Extra Innings James Rosene, Creative Director Tom McMahon, Creative Director Tom McMahon, Art Director Ryan Stafford, Copywriter Garen Boghosian, Art Director Jeff Pospichal, Copywriter Aaron Stoller, Director Matt Faris, Producer Backyard, Prod. Company Travis Aitken, CUT Editor

National TV, Consumer Services Bronze ADDY

National TV, Consumer Services Bronze ADDY

Entrant: BBDO Atlanta Advertiser: AT&T Title: AT&T Billy Dee - Commit David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Marcus Kemp, Executive Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Tony Simmons, Art Director Jeff Shill, Copywriter Stacy Supezio, Producer Tom Kuntz, Director

Entrant: BBDO Atlanta Advertiser: AT&T Title: AT&T Billy Dee - Across the room David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Marcus Kemp, Executive Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Tony Simmons, Art Director Jeff Shill, Copywriter Stacy Supezio, Producer Tom Kuntz, Director

®

®

®

®

MIXED/MULTIPLE MEDIA mixed-media, national consumer Silver ADDY

®

Entrant: JWT/Atlanta Advertiser: United States Marine Corps Title: America’s Marine Mixed Media Carl Warner, Executive Creative Director Justin Baum, Copywriter/ACD Marco Ceo, Art Director/ACD Alan Whitley, Copywriter Isobel Moutrey, Art Director

Mixed-Media, National Consumer Bronze ADDY ®

Entrant: 22squared Advertiser: Lincoln Financial Group Title: LFG Futureself Integrated James Rosene, Creative Director John Stapleton, Creative Director John Stapleton, Art Director James Rosene, Copywriter Scott Sheinberg, Chief Creative Officer Connie Newberry, Producer

ATLANTA ADDY’S 2009 63


ADVERTISING FOR THE ARTS & SCIENCES arts, audio/visual Silver ADDY

®

Entrant: Craig Miller Productions, Inc Advertiser: The Coca-Cola Company Title: The Coke Beat Selling Solutions, Executive Producer Craig Miller Productions, Production Company Bill Wages, Director Evan McIntosh, Editor

PUBLIC SERVICE public service, tv Gold ADDY

®

Entrant: TG Madison Advertiser: American Cancer Society Title: How To / Shoes - American Cancer Society Mark Simonton, President Julie Adams, VP Account Director John Carter, EVP Executive Creative Director Mike Betts, VP Associate Creative Director / Writer Jeanine Bade, American Cancer Society Andy Goldsmith, American Cancer Society

64 ATLANTA ADDY’S 2009


public service bronze awards Public Service, Poster Bronze ADDY ®

Entrant: 22squared Advertiser: Georgia Innocence Project Title: John White Susan Treacy, Executive Creative Director Molly Molina, Copywriter Carter Lewis, Art Director Bill Allen, Assoc. Creative Director Scott Sheinberg, Chief Creative Officer

Public Service, Newspaper Bronze ADDY

Public Service, Poster Bronze ADDY

®

®

Entrant: 22squared Advertiser: Mission: Wolf Title: Google ad James Rosene, Copywriter John Stapleton, Creative Director John Stapleton, Art Director James Rosene, Copywriter

Entrant: 22squared Advertiser: Georgia Innocence Project Title: Pete Williams Susan Treacy, Executive Creative Director Molly Molina, Copywriter Carter Lewis, Art Director Bill Allen , Assoc. Creative Director Scott Sheinberg, Chief Creative Officer

Public Service, TV Bronze ADDY ®

Public Service, Radio Bronze ADDY ®

Entrant: JWT/Atlanta Advertiser: Foundation Rwanda Title: Tragedy to Help Rwanda/Radio :30 Carl Warner, Executive Creative Director David Cohen, Copywriter/ACD Angie Trewhitt, Producer

Entrant: American Cancer Society Advertiser: American Cancer Society Title: American Cancer Society - 2008 Prevention Television Advertising Greg Donaldson, American Cancer Society, National Vice President Corporate Communications Andy Goldsmith, American Cancer Society, Vice President, Creative & Brand Strategy Meggan Hood, American Cancer Society, Manager, Advertising Services John Carter, TG Madison, EVP, Executive Creative Director Mike Betts, TG Madison, Associte Creative Director Julie Adams, TG Madison, VP Account DIrector

Public Service, Campaign Bronze ADDY ®

Entrant: 22squared Advertiser: Georgia Innocence Project Title: Georgia Innocence Project Susan Treacy, Executive Creative Director Molly Molina, Copywriter Carter Lewis, Art Director Bill Allen, Assoc. Creative Director Scott Sheinberg, Chief Creative Officer

ADVERTISING INDUSTRY SELF-PROMOTION invitation Gold ADDY

®

Entrant: Huey+Partners Advertiser: Huey+Partners Title: H+P Party Invite Scot Crooker, ACD/Art Director Ron Huey, CD/Copywriter

advertising industry self-promotion bronze awards Self Promotion, Print Bronze ADDY ®

Entrant: Brunner Advertiser: Eric Kiel Photography Title: Slashes Chris Martin, Art Director Jill Belloma, Writer Brett Compton, Creative Director Eric Kiel, Photographer

Self Promotion, Invitation Bronze ADDY ®

Entrant: 22squared Advertiser: 22squared Title: 22squared agency card James Rosene, Creative Director John Stapleton, Creative Director Kevin Botfeld, Copywriter Derek Kirkman, Art Director Scott Sheinberg, Chief Creative Officer Karen Walton, Producer Bill Allen, Interactive ACD Kelvin Raharja, Interactive Developer

ATLANTA ADDY’S 2009 65


ELEMENTS OF ADVERTISING logo Silver ADDY

®

Entrant: Paprock&Co., Inc. Advertiser: Plane Delicious Title: Plane Delicious Logo Cathy Carlisi, Creative Director Joe Paprocki, Art Director/Designer

Silver ADDY

®

Entrant: BBDO Atlanta Advertiser: Cafeteria Title: BBDO/Cafeteria Marcus Kemp, Chief Creative Officer Paul Huggett, Design Director

single illustration

Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: India - AT&T International Hands David Lubars, Chief Creative Officer Bill Bruce, Executive Creative Director Susan Credle, Creative Director Marcus Kemp, Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Bridget Prophet, Copywriter Jeff Shill, Copywriter Brian Locascio, Art Director Andric, Photographer Guido Daniele, Illustrator Chris Buda, Art Buyer

66 ATLANTA ADDY’S 2009


ELEMENTS OF ADVERTISING single illustration Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: Jamaica - AT&T International Hands David Lubars, Executive Creative Director Bill Bruce, Executive Creative Director Susan Credle, Creative Director Marcus Kemp, Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Bridget Prophet, Copywriter Jeff Shill, Copywriter Brian Locascio, Art Director Andric, Photographer Guido Daniele, Illustrator Chris Buda, Art Buyer

Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: Japan - AT&T International Hands David Lubars, Executive Creative Director Bill Bruce, Executive Creative Director Susan Credle, Creative Director Marcus Kemp, Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Bridget Prophet, Copywriter Jeff Shill, Copywriter Brian Locascio, Art Director Andric, Photographer Guido Daniele, Illustrator Chris Buda, Art Buyer

ATLANTA ADDY’S 2009 67


ELEMENTS OF ADVERTISING illustration, campaign

Silver ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: AT&T Cell Phone Wallpapers David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Marcus Kemp, Executive Creative Director Paul Huggett, Creative Director Michelle Matthews, Designers Jeff Oehmen, Designers

photography, color

Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: India - AT&T International Hands David Lubars, Chief Creative Officer Bill Bruce, Executive Creative Director Susan Credle, Creative Director Marcus Kemp, Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Bridget Prophet, Copywriter Jeff Shill, Copywriter Brian Locascio, Art Director Andric, Photographer Guido Daniele, Illustrator Chris Buda, Art Buyer

68 ATLANTA ADDY’S 2009


ELEMENTS OF ADVERTISING photography, color Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: Jamaica - AT&T International Hands David Lubars, Executive Creative Director Bill Bruce, Executive Creative Director Susan Credle, Creative Director Marcus Kemp, Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Bridget Prophet, Copywriter Jeff Shill, Copywriter Brian Locascio, Art Director Andric, Photographer Guido Daniele, Illustrator Chris Buda, Art Buyer

Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: Japan - AT&T International Hands David Lubars, Executive Creative Director Bill Bruce, Executive Creative Director Susan Credle, Creative Director Marcus Kemp, Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Bridget Prophet, Copywriter Jeff Shill, Copywriter Brian Locascio, Art Director Andric, Photographer Guido Daniele, Illustrator Chris Buda, Art Buyer

Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: Canada - AT&T International Hands David Lubars, Executive Creative Director Bill Bruce, Executive Creative Director Susan Credle, Creative Director Marcus Kemp, Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Bridget Prophet, Copywriter Jeff Shill, Copywriter Brian Locascio, Art Director Andric, Photographer Guido Daniele, Illustrator Chris Buda, Art Buyer

ATLANTA ADDY’S 2009 69


ELEMENTS OF ADVERTISING photography, campaign

Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: AT&T Olympics David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Marcus Kemp, Executive Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director David DeJong, Copywriter Guy Kirkland, Art Director

70 ATLANTA ADDY’S 2009


ELEMENTS OF ADVERTISING photography, campaign

Silver ADDY

®

Entrant: TedCo Worldwide Advertiser: TedCo Worldwide Title: Atlanta Ted Nelson, Creative Director Shraddha Borawake, Photographer

Silver ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: AT&T International Hands David Lubars, Executive Creative Director Bill Bruce, Executive Creative Director Susan Credle, Creative Director Marcus Kemp, Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Bridget Prophet, Copywriter Jeff Shill, Copywriter Brian Locascio, Art Director Andric, Photographer Guido Daniele, Illustrator Chris Buda, Art Buyer

ATLANTA ADDY’S 2009 71


ELEMENTS OF ADVERTISING special effects, video or film Gold ADDY

®

Entrant: BBDO Atlanta Advertiser: AT&T Title: AT&T GoPhone - Gingerbread Man David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Darren Wright, Creative Director David Skinner, Creative Director Justin Lesinski, Art Director Evan Brown, Copywriter Sarah Ryan, Producer

music with lyrics

sound design

Silver ADDY

Gold ADDY

Entrant: Crawford Communications, Inc. Advertiser: The Coca-Cola Company Title: Sprite Rooftop Troy Bieser, Composer/Musician

Entrant: Kilgannon Advertiser: Partnership Against Domestic Violence Title: War at Home Video Chris Schlegel, Creative Director Isobel Moutrey, Account Management Scott Miller, Copywriter Cindy Anderson, Producer Chris Perkins, Director Shannon O’Brien, Editor

®

®

elements of advertising bronze awards Single Illustration Bronze ADDY

Illustration, Campaign Bronze ADDY

Photography, Color Bronze ADDY

Photography, Digitally Enhanced Bronze ADDY

Entrant: BBDO Atlanta Advertiser: AT&T Title: Canada - AT&T International Hands David Lubars, Executive Creative Director Bill Bruce, Executive Creative Director Susan Credle, Creative Director Marcus Kemp, Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Bridget Prophet, Copywriter Jeff Shill, Copywriter Brian Locascio, Art Director Andric, Photographer Guido Daniele, Illustrator Chris Buda, Art Buyer

Entrant: BBDO Atlanta Advertiser: AT&T Title: AT&T International Hands David Lubars, Executive Creative Director Bill Bruce, Executive Creative Director Susan Credle, Creative Director Marcus Kemp, Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director Bridget Prophet, Copywriter Jeff Shill, Copywriter Brian Locascio, Art Director Andric, Photographer Guido Daniele, Illustrator Chris Buda, Art Buyer

Entrant: BBDO Atlanta Advertiser: AT&T Title: Velodrome - AT&T Olympics David Lubars, Chief Creative Officer Susan Credle, Executive Creative Director Marcus Kemp, Executive Creative Director Rich Wakefield, Creative Director Chuck Meehan, Creative Director David DeJong, Copywriter Guy Kirkland, Art Director

Entrant: Indigo Studios Advertiser: Discovery Channel Title: MYTHBUSTERS Marc Rochon, Photographer & Retoucher Christian Williams, Art Director

®

72 ATLANTA ADDY’S 2009

®

®

®

Sound, Music Only Bronze ADDY ®

Entrant: Streetlevel Sound Advertiser: American Electric Power Title: AEP Football


STUDENT BEST OF SHOW

STUDENT BEST OF SHOW and Gold ADDY ®

Entrant: The Creative Circus Advertiser: Jones Soda Title: Jones Soda Billy Simkiss, Art Director Trey Tyler, Copywriter

ATLANTA ADDY’S 2009 73


STUDENT sales promotion packaging

Gold ADDY

®

Entrant: The Creative Circus Advertiser: Perk Title: Perk - dog grooming supplies Lisa Llanes, Designer

Silver ADDY

®

Entrant: The Art Institute of Atlanta Advertiser: Paul Mitchell Title: Paul Mitchell Promo Eric Parton, Designer

collateral material poster Gold ADDY

®

Entrant: The Creative Circus Advertiser: Annual Solar Egg Frying Contest Title: Annual Solar Egg Frying Contest Lisa Llanes, Designer

Gold ADDY

®

Entrant: The Creative Circus Advertiser: Andrew Bird Title: Andrew Bird Josh Kessler, Graphic Designer

74 ATLANTA ADDY’S 2009


STUDENT direct marketing Gold ADDY

®

Entrant: The Creative Circus Advertiser: Ortho Home Defense Title: Home Defense Dave Ortega, Art Director Shana Ault, Copywriter

Silver ADDY

®

Entrant: The Creative Circus Advertiser: The Public Education Foundation Title: The Public Education Foundation Dave Ortega, Art Director Shana Ault, Copywriter

out of home Silver ADDY

®

Entrant: The Creative Circus Advertiser: WD40 Title: WD40 Ben Salas, Art Director Lauren Spoto, Copywriter

Bronze ADDY

®

Entrant: The Creative Circus Advertiser: Atlanta Yoga Shala Title: Yoga Poster Matt Moore, Art Director/Designer Charity Meyers, Photographer

ATLANTA ADDY’S 2009 75


STUDENT non-traditional advertising

Gold ADDY

®

Entrant: The Creative Circus Advertiser: Jiffy Lube Title: Jiffy Lube Michael Wright, Art Director Justin Via, Copywriter

Silver ADDY

®

Entrant: The Creative Circus Advertiser: Quilted Northern Title: Quilted Northern Garrett Beach, Art Director Michael Wright, Art Director TJ Walthall, Art Director Justin Via, Copywriter

76 ATLANTA ADDY’S 2009


STUDENT non-traditional advertising

Silver ADDY

®

Entrant: The Creative Circus Advertiser: Puffs Title: Puffs Joel Gentry, Art Director Matt Livengood, Copywriter Nicole Goss, Copywriter

Bronze ADDY

®

Entrant: The Creative Circus Advertiser: Organdonor.gov Title: Organdonor.gov Stephen lum, Art Director Liz Cartwright, Copywriter Mike Egan, Copywriter

consumer or trade publication

Silver ADDY

®

Entrant: The Creative Circus Advertiser: Miracle-Gro Title: Miracle-Gro Thembi Lassiter, Art Director C.J. Thomas, Copywriter

ATLANTA ADDY’S 2009 77


STUDENT consumer or trade magazine ad Gold ADDY

®

Entrant: The Creative Circus Advertiser: Fanimation Title: Fanimation Amarena Diaz, Art Director Nicole Goss, Copywriter

Gold ADDY

®

Entrant: The Creative Circus Advertiser: The Art of Shaving Title: The Art of Shaving Rachel Bukstein, Art Director Dan Coleman, Copywriter

Gold ADDY

®

Entrant: The Creative Circus Advertiser: Forever 21 Title: Forever 21 Karen Gereffi, Art Director Katie Brinkworth, Copywriter Mike Egan, Copywriter

78 ATLANTA ADDY’S 2009


STUDENT consumer or trade magazine ad

Silver ADDY

®

Entrant: The Creative Circus Advertiser: Micron Pens Title: Micron Pens Brandon Rapert, Art Director Andy Pearson, Copy Writer Bobby Prokenpek, Photographer

Silver ADDY

®

Entrant: The Creative Circus Advertiser: Weber Grill Title: Weber Grills Justin Hahn, Art Director Ross Cavin, Copywriter

consumer or trade magazine ad bronze awards Bronze ADDY

Bronze ADDY

Bronze ADDY

Entrant: The Creative Circus Advertiser: Fox Reality Title: Fox Reality Andrew Harper, Art Director Alan Shen, Copywriter

Entrant: The Creative Circus Advertiser: Ghirardelli Chocolate Title: Ghirardelli Chocolate Lori Wittig, Art Director Lori Wittig, Copywriter

Entrant: The Creative Circus Advertiser: Belgium Tourism Title: Belgium Tourism Elijah Farmer, Art Director Matt Livengood, Copywriter

®

®

®

Bronze ADDY

®

Entrant: The Creative Circus Advertiser: National Geographic Kids Title: National Geographic Kids Christiam Aedo, Art Director Kyle Cavanaugh, Copywriting

ATLANTA ADDY’S 2009 79


STUDENT newspaper ad Silver ADDY

®

Entrant: The Creative Circus Advertiser: 1800-GOT-JUNK? Title: 1800-GOT-JUNK? Shana Ault, Copywriter Nic Wehmeyer, Art Director

editorial design cover Gold ADDY

®

Entrant: The Creative Circus Advertiser: Night Title: Night Jarrell Fudickar, Graphic Designer

Silver ADDY

®

Entrant: The Creative Circus Advertiser: Flowers for Algernon Title: Flowers for Algernon Melisa Llanes, Graphic Designer

80 ATLANTA ADDY’S 2009


STUDENT television Silver ADDY

®

Entrant: The Creative Circus Advertiser: Chicken of the Sea Tuna Title: Chicken of the Sea Matt Moore, Art Director Mark Adler, Writer Christy Parry, Photographer

Gold ADDY

®

Entrant: The Creative Circus Advertiser: Cheez It Title: Persons Win Matt Moore, Art Director/Writer

Bronze ADDY

®

Entrant: The Creative Circus Advertiser: Discovery Channel Title: Shark Week- Circle of Life

mixed media campaign

Gold ADDY

®

Entrant: The Creative Circus Advertiser: Coleman Title: Coleman Ryan Carroll, Art Director Leslie Smith, Copywriter Kevin Still, Copywriter

Silver ADDY

®

Entrant: The Creative Circus Advertiser: Tide Coldwater Title: Tide Coldwater TJ Walthall, Art Director Andrew DiPeri, Art Director Kyle Cavanaugh, Copywriter

ATLANTA ADDY’S 2009 81


STUDENT mixed media campaign

Silver ADDY

®

Entrant: The Creative Circus Advertiser: Smart Car Title: Smart Car Thembi Lassiter, Art Director Hunter Simms, Copywriter

Bronze ADDY

Bronze ADDY

®

®

Entrant: The Creative Circus Advertiser: Stihl Chainsaws Title: Stihl Chainsaws Andrew DiPeri, Art Director Justin Via, Copywriter

Entrant: The Art Institute of Atlanta Advertiser: ORVIS Fly Fishing Equipment Title: Providing Adrenaline Since 1856

elements of advertising logo

SEMESTER AT SEA

Gold ADDY

®

Entrant: The Creative Circus Advertiser: Semester At Sea Title: Semester At Sea Casey Sullivan, Designer

82 ATLANTA ADDY’S 2009

E ME R A L D ’S S P IC Y N U T S

Silver ADDY

®

Entrant: The Creative Circus Advertiser: Emerald’s Spicy Nuts Title: Emerald’s Spicy Nuts Casey Sullivan, Designer


STUDENT elements of advertising photography

Gold ADDY

®

Entrant: The Creative Circus Advertiser: After the Scrum Title: After the Scrum Charles Austin, Photographer

Gold ADDY

®

Entrant: The Creative Circus Advertiser: Headshot Title: Headshot Charles Austin, Photographer

ATLANTA ADDY’S 2009 83


STUDENT elements of advertising photography Gold ADDY

®

Entrant: The Creative Circus Advertiser: Ring Title: Ring Charles Austin, Photographer

Silver ADDY

®

Entrant: The Art Institute of Atlanta Advertiser: Time Life Magazine Title: Time Life Series John Prince, Photographer

Bronze ADDY

®

Entrant: The Art Institute of Atlanta Advertiser: AiA Title: Staples Isaac Gordon, Photographer

84 ATLANTA ADDY’S 2009


ATLANTA ADDY’S 2009 85


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86 ATLANTA ADDY’S 2009


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2009 Atlanta Addy Awards