International SOS - Head of Digital Marketing

Page 1


International SOS


The International SOS Group of Companies is in the business of saving lives, protecting global workforces from health and security threats. We deliver customised health, security risk management and wellbeing solutions to fuel our clients’ growth and productivity. In the event of extreme weather, an epidemic or a security incident, we provide an immediate response providing peace of mind. Our innovative technology and medical expertise with a focus on prevention, offers real-time, actionable insights and unparalleled on-the-ground delivery. We help clients meet compliance reporting needs for good governance. By partnering with us organisations can fulfil their Duty of Care responsibilities, while empowering business resilience, continuity and sustainability. Founded in 1985, the International SOS Group, headquartered in London & Singapore, is trusted by 9,500 organisations, including the majority of the Fortune Global 500 as well as mid-size enterprises, governments, educational institutions, and NGOs. 13,000 multi-cultural medical, security and logistics experts stand with you to provide support & assistance from over 1,000 locations in 90 countries, 24/7, 365 days.

In addition, International SOS Group has an established presence in the Government Services industry. It is a preferred supplier of medical services to key Government clients globally that complement and supplement client capabilities primarily in overseas settings. The Government Services client base is very broad and in total the Group works with over 300 Government organisations worldwide.

2 International SOS



We work with passion, entrepreneurial spirit and teamwork to serve our clients.


We are committed to apply our professional expertise to deliver great quality services.


We treat all our stakeholders with respect and integrity in order to earn their trust.


We care about the interests of our stakeholders and aim to make a real difference to their lives.

3 International SOS

THE ROLE International SOS

ROLE: Head of Digital Marketing


SALARY: Competitive

A seasoned digital marketing B2B operator. First-rate marketing automation/Eloqua/Oracle know-how. This role is instrumental in the design, delivery, management and evaluation of integrated marketing campaigns across the Group, using both online (Sitecore, Eloqua and SFDC are the three main tools) and offline platforms to achieve our marketing & business objectives. The key to success of our team is to find, bring in and maximise the number of marketing & sales qualified leads.

The Head of Digital Marketing reports functionally to the Group Head of Digital and administratively to the Chief Marketing & Communication Officer. They work closely with the Group Sales & Marketing Teams, Regional Marketing Directors, The Sales Enablement Team as well as IT and Digital Products and Contents Team. There is one direct administrative report and one intern in Paris. All digital managers (8) in regions report functionally.

• Leads our growth & innovation in digital communications, growing our brand presence in digital channels, their understanding and positive sentiment amongst all service users.

• Maintains & improves the website estate, as well its dashboard measurement, quality control and local microsite governance.

• Assures we have SEO fine-tuned and top search words in first three Google searches.

• Supports regional and central marketing teams with effective end-to-end digital marketing campaigns to achieve business objectives, utilising appropriate marketing channels for lead generation and nurturing.

• Lead digital innovation and incubator process of finding, testing and adopting new software including AI. As well as governing & safely decommissioning where appropriate the software estate.

• Monitors and evaluates campaign delivery against objectives. Looks at new reporting options and marketing attribution models.

• Working collaboratively with regional teams to develop global standards, which improve prospecting and the customer journey.

• Support the growth of our Group-wide social media strategy, planning and campaign activation.

• Provide statistical insights to support the regular and on-going initiation, monitoring and help improve the effectiveness of marketing plans.

• Analyse campaign data and write monthly group marketing campaign reports.

• Motivate others through own commitment and dedication to deliver results, encouraging teamwork by actively supporting others and promoting the team.

• Supports crisis management teams and co-ordinates a follow-the-sun crisis support model for all client communications when advised by the CMT.

• Is well matrixed with IT and digital teams elsewhere in the business and support p1 and p2 priority system outages where necessary and relevant to the market digital assets.

• Assure all software used is infosec approved, documented in OneTrust, regularly audited and at not at integrity risk to the company.



This role requires strong integrated marketing communications experience with a successful track record of planning, delivering and measuring complex digital projects as well as lead generation and nurturing campaigns on an international scale. International SOS marketing is at the front of measuring all elements of the marketing funnel. The person will have analytical and reporting skills with experience measuring success in on-line channels, Google Analytics, Tagmanager, as well as SFDC.

They will be a self-starter, who works well in an entrepreneurial environment, where innovation and delivery of results play a pivotal role. They will be organised with attention to detail, can multitask and prioritise effectively, as well as work crossfunctionally liaising with various stakeholders.


• Extensive direct experience in developing and executing digital communication activities including campaigns (Eloqua), SiteCore or another CMS (web master) either in-house or digital agency side.

• Maybe an ‘EloKing’ or ‘Eloqueen’ and black belt in SFDC, knows who Modern Mark is!?

• SEO experience.

• Experienced in using the Adobe creative suite, especially InDesign and Photoshop.


• Must have international experience or exposure and able to work with professionals, regional and global team. Ability to work in a multi-lingual, multi-cultural environment where consensus is the norm.

• Strong influencing skills at all levels, networking ability and confidence with senior decision makers.

• Adaptable, agile minded.


• Seasoned marketer – ideally in a businessto-business (B2B) or professional services company/agency.

• Excellent time management skills with the ability to successfully manage numerous projects simultaneously and drive change.

• Strong planning and organisation skills with the experience of a consultative approach and consensus driven.


• Educated to degree level with a specialty in Business, IT, Digital or Marketing or Communications.


• Demonstrates impeccable oral and written English communication skills.

• Additional languages of advantage in our mutinational work environment.


• Some international travel

5 International SOS


All correspondence, at this stage, should be via Oxford HR. To apply for this post, click on the “Apply” button on the job advert page, complete our online application form, and submit your CV and cover letter as two different documents, which should be prepared before applying as they will be considered in the application process. The cover letter should be no more than two pages long and explain why you are interested in this post and how your skills and experience make you a good fit.

The document should be saved in PDF in the following format: Your First Name-Your Last Name-Document

Name-Date (mmyy) e.g., Pat-Jones-CV022023-InternationalSOS or Pat-JonesCoverLetter-022023-InternationalSOS.


Closing Date: 10 April 2023

Early applications are encouraged. Interviews will be conducted on a rolling basis.


All candidates will receive an update regarding their application after the closing date. We advise candidates to add the role email to their safe senders list and regularly check their spam folder.


Equality and diversity are at the core of International SOS values. Staff are expected to work collectively and individually to promote a constructive and sensitive approach to others from a variety of backgrounds, where the work of others is valued and respected.


If you have any queries on any aspect of the appointment process, need additional information, or would like to have an informal discussion, please email at internationalsos-head-digital-marketing@ in the first instance.


Oxford HR operates globally - mainly within the international development and charity sectors. We carry out retained executive search mandates at board and senior management levels. We also offer human resource and organisational development consultancy.

Oxford HR has many years of experience in search as well as an extensive network of international development, social sector, corporate, public sector, and academic contacts from across the world. We carry out comprehensive and often international searches designed to meet the specific needs of our client.

6 International SOS
7 International SOS | Company No. 6456325 Oxford 46 Woodstock Road Oxford OX2 6HT United Kingdom +44 (0) 1865 985 457 Amsterdam Korte Schimmelstraat 12 1053 SZ Amsterdam The Netherlands +31 (0) 683 334 473 Nairobi Workstyle 7th Floor, The Address on Muthangari Drive, Nairobi, Kenya +254 (0) 797 233 217 Singapore 6 Battery Road #06-16 049909 Singapore +65 (0) 9114 1439 Washington Opening Soon!