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NIAGARA BUSINESS MAGAZINE VOLUME 1 | ISSUE 4

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MEET HOLLY & BRUCE

Reveal Business Magazine talks to a Niagara-based, independently-owned & operated business, Considerate Cremation & Burial Servies about their journey and industry. Join us as we celebrate their new location in St. Catharines

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Interior, Canadian Niagara Power Station, Niagara Falls, Photo Credit: Niagara Parks

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THE $25 MILLION CANADIAN NIAGARA POWER STATION Immersive Experience right at the heart of it all

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DOWNTOWN IMPRINTS BESPEAK RESILIENCE Our strength is displayed in unity within the region


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Interior, Canadian Niagara Power Station, Niagara Falls, Photo Credit: Niagara Parks

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As we approach another new season, we cannot help but reflect and acknowledge on how truly indescribable this year has been. There is not much to be discussed these days without some reference to the pandemic, because it has disrupted and changed quite literally everything across the entire world. Regardless of your personal opinions or experiences, it is more than fair to say that this pandemic has changed things forever and will having lasting impact on not only our discussions but also our futures for quite a long time. Earlier this year we committed to ourselves and to our team that no matter what happened, we would work together in unity to continue pressing forward into to the future. We would not allow ourselves to forget our why or lose sight of our purpose, and most importantly to approach each day with gratitude for what we have and use it to help others when called upon. Together we work tirelessly, not only because we love what we do but because we made commitments to our colleagues, to our families, to our community members, to one another and to ourselves. We have a truly

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audacious vision for the future, and we see it so clearly that it fuels us as powerfully as the HyImpulse Hybrid Rocket. The business community is painfully aware of the social and economic impacts resulting from the pandemic. Policies designed to protect us have also changed how we interact, learn, work, and consume. The pandemic has brought forth more struggle to the vulnerable, an uncomfortable exposure to hardships that face marginalized Canadians, challenged our education systems, and arguably threatened the progress of equality for women in the workforce. On the other side, it has also attracted more attention to our failing systems, allowed for the acceleration of necessary technology and automation, and reminded many of what is truly important. We choose to seek opportunity, and we are passionate about striking healthy discussions and exposing varying viewpoints through our magazines. We continue to be blessed here in Niagara, and to have immediate access to everything that we need within our vast community. “All of us, all over the world, are cells in the body of humanity. You

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are not separate from your fellow humans, & you cannot find harmony for yourself alone. You can only find harmony when you realize the oneness of all & work for the good of all.� Peace Pilgrim (1908-1981) We are in this together, and we will undoubtedly come out the other side stronger than ever before. We hope that you not only enjoy reading this issue, but that you also intentionally seek out learning more about the businesses and collaborators represented here in Niagara. It is only through supporting and serving each other that we will guarantee the strongest economic future for our own community and beyond. With gratitude,

Rowe & Brandy


DECEMBER 2020 |

NIAGARA BUSINESS MAGAZINE Volume 1 • Issue 4

PUBLISHERS Rowe Prudente Brandy Henderson

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With Niagara’s ever-changing economic landscape, it is critically important to deliver highly relevant and engaging content to the businesses here while connecting the leaders of today and tomorrow throughout the region. It is out commitment to be the leading platform that delivers meaningful, effective and thoughtprovoking content, both internal and external to out community. We are proud to empower Niagara by bringing you this regional B2B publication, offering vital information for your business and the latest information impacting our Niagara community.

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EDITOR & CREATIVE DIRECTOR Rowe Prudente MANAGING EDITOR Brandy Henderson ACCOUNT MANAGERS: Brian Fletcher brian@owneragroup.com 905.380.4005 Grace Eldajani grace@owneragroup.com 905.359.6899 Rosanne Woodley rosanne@owneragroup.com 905.401.7789 TECHNOLOGY PARTNER Julio Batres-Gavidia, Paradigm Ventures Niagara PHOTOGRAPHY CONTRIBUTORS Darren Clarke Julio Batres-Gavidia Joe Aubertin Elena Myre stock photos @unsplash

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CONTENTS the vanguard

real estate & development cover feature special editorial marketing technology health & wellness finance & investment labour force the edge

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RIGHT NOW: NIAGARA VULNERABILITY & RESILIENCE NIAGARA 2022: THE STATE OF THE GAMES ON YOUR MARK, GET SET, GO DR. JULIE STEVENS ON NIAGARA ACTIVE ECONOMY NIAGARA PARKS COMMISSION LEADING THE WAY IN TOURISM RESCUE

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DOWNTOWN IMPRINTS BESPEAK RESILIENCE

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MEET HOLLY & BRUCE CONSIDERATE CREMATION & BURIAL SERVICES

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SUSTAINABLE FUTURES REVEAL MAGAZINES INTRODUCES OWNERA GROUP BUSINESS ACHIEVEMENT AWARD CEO OF THE YEAR NOMINATIONS OPEN FOR NOTABLE INVIDIUALS

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GET IN THE PROGRAM. WHAT IS PROGRAMMATIC?

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MY FAVOURITE TECH ADVANCED CRM TECHNOLOGY REINVENTING EVENTS & CONVENTIONS

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OUR HEALTHCARE HEROES STAY TUNED FOR THE ANNOUCEMENT OF HEALTHCARE HEROES TODAY IS YOUR DAY MAKE SOME POSITIVE CHANGES

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UNIVERSAL BASIC INCOME FINANCIAL SERIES: PART 1 OF 6

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GENDER EQUITY FOR ECONOMIC RECOVERY & GROWTH

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INFORMATION FOR THE NEXT LEVEL OF SUCCESS

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THANK YOU TO OUR CONTRIBUTORS MARCO MARINO Economic Development City of Thorold ANGELA DAVIDSON Economic Development City of Niagara Falls AMANDA MACDONALD Executive Director BIA, Downtown Niagara Falls STEPHANIE HICKS Executive Director BIA, Downtown Beamsville VIVIAN KINNAIRD CEO Niagara Workforce Planning Board DAVID ADAMES CEO Niagara Parks Commission CHRIS GILES Communications & Stakeholder Relations Niagara Parks Commission DOUG HAMILTON Board Chair Niagara 2022 Canada Summer Games CHRISTOPHER SÉGUIN Coordinator Media & Communications Niagara 2022 Canada Summer Games JULIE STEVENS, Ph.D Special Advisor to the President, Canada Games Associate Professor Department of Sport Management, Brock University

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Thorold, Ontario | Photography: Darren Clarke

NIAGARA ECONOMIC VULNERABILITY & RESILIENCE As we near the end of 2020, we are also amidst the second wave of the COVID-19 crisis that has resulted a global economic downturn. Although we have shown a tremendous amount of positive data displaying a light at the end of the road, it is still a very long road we have ahead.

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Historical recession trends would show that the sectors or industries impacted first would also be the ones with first light of recovery – whereas our current crisis depicts the complete opposite. Our sectors that were impacted the hardest and earliest, those being in travel, trade, and hospitality, are also going to be among those with the longest road to recovery. We are truly living in unchartered waters, trying to determine the best path ahead and acknowledging that we have to continue to be open and flexible as we adjust our policies, programs, and expectations alongside the everchanging landscape of today.

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Positively, our world trade is rebounding faster than the last recession and is a welcoming beacon of hope. Employment in Canada is showing a faster recovery rate than that of our neighbours in the United States. We believe this to be attributed to the fast response by our government with various relief and support programs being rolled out very quickly. At a national level, we are also showing several sectors returning to pre-crisis levels, for example retail sales overall returned to pre-crisis levels as early as July. At a federal level, while its been noted that the government was able to respond rapidly to the crisis, there are some obvious downsides to the speed at which certain programs were rolled out. Businesses and individuals were provided access to relief programs, such as the Canadian Emergency Relief Benefit (CERB) and the Canadian Emergency Wage Subsidy (CEWS). The intention of these programs was to keep

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as many Canadians employed as possible, and when not possible, to provide relief. It could be argued that in the earlier days of accessibility, these programs may not have had the complimenting impact they were intended to have, as there was a higher reliance on CERB compared to CEWS. Once the program requirements were updated, this has begun to even out and should be continually acknowledged that the most important goal is to keep as many people tied to a workplace or work opportunity as possible, and that individual relief is secondary. When comparing ourselves provincially, it is important to note that Ontario does have one of the largest and most diverse economic landscapes in Canada, lending strength to our overall recovery plan. However, we also have a large vulnerability, especially amongst our Niagara footprint, as it relates to our Tourism sector. The impact not only to our local job and


DECEMBER 2020 |

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Welland, Ontario | Photography: Joe Aubertin

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The accessibility at a regional level to provide direct financial relief and aid is limited, since the region’s only financial leverage is related to its property tax revenue. The residential and commercial taxes being collected go to funding our operational costs for essential services, including police, emergency programs, roads, and public health. We are seeing continued residential and commercial growth and have not seen a disruption to our essential services.

Thorold, Ontario | Photography: Darren Clarke

employment opportunities, but also to non-resident spending as we continue to see a decrease in domestic visitation and border closures to our US visitors. How are partners in the United States choose to handle their response to the crisis has a direct impact on our travel and trade recovery and growth strategies. There will continue to be a lack of discomfort reopening the border barriers until we are on the same parallel with our US neighbours. So our strategy for the next 12-24 months needs to allow for us to gain strength in these areas with a lower reliance on the national decisions of neighbouring countries.

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Looking further into national trends by sector recoveries, we must disaggregate the data and dissect the local impact that we are seeing. For example, the earlier notation about the retail sector returning to pre-crisis levels in July are likely attributed to large retailers and online sales, compared to the local shops and boutiques that are continuing to see detrimental results. We can choose to place our focus on providing negative press towards the big box retailers, or

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we can seek ways to help these locally owned businesses in the same sectors access recovery programs. The Economic Development Offices and the Greater Niagara Chamber of Commerce are continuing to advocate for our business owners, and they are gaining cooperation and response. Business owners need to help one another, guiding to the right programs available and supporting the advocacy efforts for gaps in programs that need to be adjusted. The accessibility at a regional level to provide direct financial relief and aid is limited, since the region’s only financial leverage is related to its property tax revenue. The residential and commercial taxes being collected go to funding our operational costs for essential services, including police, emergency programs, roads, and public health. We are seeing continued residential and commercial growth and have not seen a disruption to our essential services. The strength of our continued recovery will be dependant upon us moving away from responding to the crisis, through a subsidized and relief approach, and shifting

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over to the management of the crisis, by way of strategic growth and investments. “We cannot borrow our way back to prosperity” - Honourable Perrin Beatty, President, Canadian Chamber of Commerce; appointee to COVID-19 Supply Council Encouragement and support are needed to invest further in technology, to drive innovation and efficiency across multiple sectors and to push for more domestic growth and prosperity. By utilizing the programs available not only to help businesses survive, but to help them adapt their models and invest in growing their contributions to their sector and to their community. We have seen tremendous resilience this year across our region and across our community. Our Regional Chair, Jim Bradley, has on numerous occasions reported unprecedented cooperation and support across all municipalities. All Mayors and leaders are working together with a shared priority of public health and safety at the forefront of economic recovery and prosperity.


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Doug Hamilton was an Olympic medalist (1984) and World Champion (1985) rower. During his career as an environmental lawyer at one of Canada’s premiere law firms, Doug continued to contribute as a volunteer in several Canadian amateur sport organizations, including serving as VP High Performance of Rowing Canada, Board member of the Canadian Olympic Association, VP Sport and Venues of the Toronto 2008 Olympic Bid Group, Chair of the Canadian Sport Centre Ontario, and Board member of TO2015. Doug was also Chair of Niagara’s Bid Group. Doug now lives in St. Catharines with his wife, Lynn, a former Canadian Olympic basketball player. Both sons have had careers in Professional hockey: one in Calgary and Phoenix and the other currently in Carolina.

Doug Hamilton Board Chairman Niagara 2022 Canada Summer Games

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ith safety and security being top of mind for many, it came as no surprise that The Canada Games Council (CGC) and Niagara Host Society made the decision to postpone the Canada Summer Games in Niagara to August 6-21, 2022. Niagara is proud to welcome the high caliber of talented athletes who will be competing at such a prestigious level of competition by participating in the 28th

edition of the Canada Games. Without question, this event will be a truly memorable experience that draws one another together, united.

Doug: There has not been any impact on funding commitments from our government partners in light of the Games postponement to 2022.

We had the distinct pleasure of discussing the state of the games with Board Chairman, Doug Hamilton, who addressed some critical questions amongst the business community.

Rather, our funding partners have remained very supportive as our organization has navigated and adapted to the circumstances created by the ongoing COVID-19 pandemic.

RVL: What impact has this placed on the funding commitments from the government to support the games?

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NIAGARA 2022 : THE STATE OF THE GAMES

It is worth mentioning that our government partners were consulted before a decision was made to postpone the Games. They

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Photography courtesy of Niagara 2022 Canada Games Host Society

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supported this decision and understood that by rescheduling this event to 2022, we were seeking to better protect the health and safety of all the participants and spectators who are expected to attend. Our government partners also recognize that our new dates will provide us with a better opportunity to deliver an extraordinary Games experience for all. RVL: What impact do we believe this has on the financial forecast for the games? Do we anticipate that the delay will assist us in restoring what was originally anticipated?

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Doug: By moving the Games to 2022, we are optimistic that this will let us stage the Canada Summer Games in a healthier economic climate. This will allow us to host the Games’ sport competitions and cultural events in the way that they were originally envisioned, while also ensuring that Niagara can realize the full potential of hosting Canada’s largest multisport event. RVL: How has this delay positively impacted any of the construction plans for event spaces?

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Doug: Our new dates in August 2022 are certainly a positive with respect to our construction plans. The later start date only further ensures that key infrastructure projects, such as the construction of Canada Games Park near Brock University and the planned improvements to the Henley rowing facilities in St. Catharines, will be fully ready for the Games. RVL: What are ways that individual business owners can take advantage of the additional time being presented before the Games arrives? Doug: With the Games now in 2022, we know that our Host organization has more time to develop new partnerships with individual business owners. Conversations had begun with a number of businesses prior to March, but unfortunately the COVID-19 pandemic understandably hampered our ability to complete some of those discussions and grow certain relationships within the Niagara business community. So, as

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a result of postponement, we know that we will have more time to engage business owners, and they’ll be afforded more opportunities to become a part of the Games. The 2022 Canada Summer Games will provide an important opportunity for economic recovery for the Niagara Region. It will give businesses and others a chance to use the platform afforded by the Canada Games to enhance the economics of Niagara business. And we believe that with strong support from this community, Niagara 2022 will have a lasting and positive economic benefit for Niagara for years to come. RVL: How does the delay of the games impact the volunteer pool and the continued need to source volunteers? How can the community help? Doug: Thankfully, the delay of the Games has had little impact on our incredible volunteer pool. Prior to our announcement, we had already recruited and onboarded over 250 leadership volunteers, who play an integral ►►►


| An niagarafalls.ca economic wonder with lots of opportunity for An economic wonder with lots of opportunity businesses businesses and residents to live,forwork, and play. and residents to live, work and play.

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Photography courtesy of Niagara 2022 Canada Games Host Society

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role in the overall planning of our Games. And we are grateful that almost all of them have reaffirmed their intent to stay on and continue in their current role with Niagara 2022. Now that being said, there are still plenty of volunteer roles that we will need to fill between now and Games-time. We will continue to advertise these new volunteer opportunities, as they become available, on our website and in our monthly newsletter that we would encourage community members to sign up for.

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It is important to note that the Canada Games are a volunteer-driven event. Since the first Games took place as part of Canada’s centennial celebration back in 1967, over 100,000 people have volunteered their time to help out in all facets of the Games, and they have done so with great pride. Our Niagara Host Society is very proud to continue that tradition of working with passionate volunteers, and we look forward to welcoming over 4,000 for the Games in August 2022.

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RVL: What messaging are you deploying to the community now to garner more involvement? Doug: The Niagara 2022 Canada Summer Games represents a once-ever event for Niagara that has and will continue to create opportunities for the Region that community members will not want to miss out on. With the support of our community, we are planning to deliver a phenomenal event that will leave a lasting and vital legacy for all of Niagara. Our Games postponement to 2022 does not change that message. If anything, our new dates will allow us to better deliver that, given that we should be able host the Games’ sport competitions and cultural events in the way that they were originally envisioned. Additionally, we will look to engage the Niagara community between now and Gamestime through several events that will be part of the celebrations leading up to the Games. Many of these initiatives were unfortunately put on hold because of the COVID-19 pandemic.

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However, thanks to our postponement, we have been afforded an opportunity to revive these efforts, which also opens a door for our community to become more involved with Niagara 2022.

Niagara 2022’s Opening Ceremony will now take place on Saturday, August 6th, 2022 at Meridian Centre in St. Catharines, while the Games’ Closing Ceremony will fall on Sunday, August 21st, 2022 at Queen Victoria Park in Niagara Falls.

To remain connected and informed, please visit niagara2022games.ca


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ON YOUR MARK,

GET SET, GO! DR. JULIE STEVENS ON NIAGARA ACTIVE ECONOMY You may or may not be familiar with the term “Active Economy”, and its varying contexts. Then, let us set this straight. Technically, an Active Economy is a powerful economic development strategy derived from the economic growth contributors within a given geographical location.

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The intention behind an active economy is rooted in a common vision for an intentional active ecosystem to develop and increase the overall livability and vibrancy within a community. The strength of the strategy is dependent on the combined efforts put forth by all economic growth contributors — location, product and service providers, and consumers.

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Today, this $3 trillion global active economy incorporates all private, public, and non-profit organizations and individuals who directly or indirectly contribute to the development and delivery of sport and active recreation experiences. The aim is to express or improve individual or community’s physical, mental, and social health and wellness. Here in Niagara, our unique physical assets lend to our natural ability to develop an active ecosystem. With a population of over 447,000, land area of 1,800 square kilometres, over 13,000 businesses, and over 14 million visitors,* Niagara possesses a well-maintained and resilient ecological community. Niagara has sprawling greenspaces, an abundance of surrounding waterways, and crisp, clean air — a perfect candidate for a THRIVING ACTIVE ECONOMY. Long before the COVID-19 crisis, there were numerous conversations surrounding jump-starting/ initiating Niagara’s Active Economy. Today, rather the conversation, it is exciting to see some action. Let us do the honours of introducing Dr. Julie Stevens, an Associate Professor at Brock University’s Department of Sport Management, the Director for Brock University’s Centre for Sport Capacity, the Assistant Coach for Women’s Hockey, and the Special Advisor to the President of the Canada Games. As an avid contributor to overall community wellness, Julie has taken a huge step forward, furthering the initiative to work towards achieving a true Niagara Active Economy. Julie has an exceptional and extensive academic career, active community involvement, and genuine interest and passion for a strong advocacy for this movement. Julie is focused on taking her applied experience and research efforts, such as acting as one of the reviewers for the Calgary ActiveCITY Collective** — an initiative exploring this idea to enhance the economic, human, social, and environmental prosperity of the city of Calgary.

“The scope of an ‘active economy’ concept encompasses a wellness scorecard that spans economic, social, environmental, and humanistic components. Each of these components deal with very divergent and distinct types of evidence. At first introduction, this can appear to be daunting concept, however, a committee has been formed to support the research and organizational efforts that will assist in breaking down each of these components into digestible and actionable movements forward.” — said Julie. ►►► Sources: *Niagara Economic Update May 2019 — Businesses with employees. ** https://www.activecityproject.org/

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►►► With a diverse cross-section of sectors such as health and wellness, technology, tourism, recreation and sport, there are thousands of businesses and organizations contributing to a strong socially prosperous community in Niagara.

Welland International Flatwater Centre 16 Townline Tunnel Rd Welland, ON www.wifc.ca

The most obvious contributor to a healthy Active Economy is sport, in the form of accessible recreation as well as tourism. The value to the physical and mental health of our community is abundant, as is the economic impact these types of events boast. According to Julie, as published in July 2019; Report Titled “Towards a ‘Made-in-Niagara’ Sport Tourism Model: The Case for a Sport Event Office:

“While large-scale events often garner the most attention, consider the case of Thorold minor hockey. The local sport association hosts 100 teams, each comprised of 10-16 families, in various tournaments over its season. This brings in over 1,000 families from out of town who need hotel rooms for two nights, places to eat, and activities between games. This economic value should not be under-estimated. Clearly, any size and type of sport event can be an effective economic development tool.” *** Niagara is home to some very impressive, worldrenowned facilities such as the Welland Flatwater Center, and more to open in preparation for the Canada 2022 Games, there is no better timing than now to support key leadership in Niagara pushing towards a more purposeful model that drives sport tourism. It is also not surprising that other sectors are being drawn inward, seeking involvement in how to execute more intentional contributions in their industry that will drive us towards a recognizable Active Economy.

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There has been a shift across Niagara, with different sectors making large investments toward a brighter future, showing more unity as it relates to Niagara being viewed as a truly livable and prosperous community. These individual paths are coming into alignment, and over the course of the next three years, we will be seeing Niagara embarking on a new journey, taking full advantage of the culmination of events and sectors joining in alignment towards a very vivid, healthy, and thriving NIAGARA ACTIVE ECONOMY. ***https://pub-niagararegion.escribemeetings.com/filestream. ashx?DocumentId=4379

Julie Stevens, Ph.D As Niagara’s Active Economy advocate, Dr. Julie Stevens is an experienced scholar and professor with a strong desire to positively impact her community. Julie is committed to mobilizing powerful research into practical support for the sport community as well as through facilitation of the Niagara Active Economy network. Julie’s primary goal is to help the community and businesses so they can ‘build back better’ from the challenges presented by the COVID-19 pandemic.

Meridian Centre 1 David S. Howes Way St. Catharines, ON meridiancentre.com

Gales Centre Arena 5152 Thorold Stone Rd Niagara Falls www.niagarafalls.ca

Leisureplex Complex 3 Municipal Centre Drive Fort Erie, ON www.forterie.ca

Meridian Community Centre 100 Meridian Way Fonthill, ON www.pelham.ca

Vale Health & Wellness Centre 550 Elizabeth Street Port Colborne, ON www.portcolborne.com

Peach King Centre 162 Livingston Avenue Grimsby, ON www.grimsby.ca

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A re yo u a n e n t re p ren e ur l o o ki n g to g row yo ur b usi n e ss? B e co m e a pa r t o f o u r Spark Co m m uni ty. Vi r tual m e m b e rshi p i n cl u d e s re so u rce s & d o cum e nts, d i sco unts o n p ro d uc ts & to o l s, m e n to rsh i p, eve nts & wo rksh o p s, sup p o r t to h e l p yo ur b u si n e ss g row, a n d a co m m uni ty f ul l o f e ntre p re n e urs. O f f i ce a n d d e sk spa ce sti l l avai l ab l e . A p p l y to d ay. www.sparkn ia gara.co m Le t’s have co f fe e so o n!


Photopraphy provided by Niagara Parks Commission

Niagara Parks Commission

LEADING the WAY in Tourism Rescue

Reveal Niagara Business Magazine highlights the Niagara Parks Commision’s leadership in Tourism Health & Safety, Technology, and Recovery Plan

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n March of this year, as Niagara Parks staff prepared for what was anticipated to be a record season, the COVID-19 pandemic forced the complete closure of the organization’s public facing operations. As the pandemic worsened, what was originally hoped to be a temporary two-week closure, stretched well into May, before a phased reopening could begin. Operating as an agency of the Government of Ontario, but one which does not receive tax support, and is instead funded by its revenue producing operations, this placed Niagara Parks in a difficult position.

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The gradual process of reopening began with its golf courses in late May, followed by its attractions, heritage sites, restaurants, and transportation services, one month later. The environment that Niagara Parks (like all businesses) re-opened to, was vastly different than the one that had existed before the pandemic, and more than ever before, the safety of guests and staff would need to be the first consideration in all decisions. For an organization offering so many different visitor experiences, this was a significant undertaking to say the least. Earning the trust of visitors during this uncertain time, is something that Niagara Parks CEO, David Adames recognized early as the most important factor in the recovery of the tourism in Niagara and beyond.

“We have a responsibility at Niagara Parks to deliver the safest experience possible for everyone who visits our property, and I am very proud of the steps our team has taken to accomplish this. We don’t want to just meet the standards for health and safety, our goal is to exceed them, and be a leader in our industry.” ►►► REVEAL NIAGARA BUSINESS MAGAZINE

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Niagara Parks assembled a dedicated Health and Safety Team, to complete

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Technology has also been an important tool in minimizing face to face interactions, such as the implementation of a new contactless experience for those arriving at its busiest parking lot.

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Photopraphy provided by Niagara Parks Commission

DECEMBER 2020 |

a detailed audit and develop a comprehensive COVID-19 safety plan... ►►► In response to the pandemic, Niagara Parks assembled a dedicated Health and Safety team, to complete a detailed audit and develop a comprehensive COVID-19 safety plan, encompassing every aspect of its operations. The results of this work can be seen throughout Niagara Parks, with extensive COVID-19 safety measures in place, including plexiglass barriers, physical distancing markers and signage, along with an abundance of self-serve sanitization stations in high-traffic areas. Technology has also been an important tool in minimizing face to face interactions, such as the implementation of a new contactless experience for those arriving at its busiest parking lot. While these changes are significant, the biggest shift that the organization has seen is in the behavior of its guests. While visitation to its attractions and restaurants is down, largely resulting from closed borders and lack of international travellers, visitation to Niagara

Parks’ outdoor recreation facilities including its hiking and biking trails, garden sites and

“What we have seen over the past months is really a rediscovery of our natural experiences” remarked Adames. “People right now are looking to spend more time outdoors, and we have some of the most spectacular venues anywhere to do that. It is a trend we have definitely taken note of, and will continue to prioritize moving forward, especially as we open our seasonal sites in 2021.” golf courses has never been stronger.

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The $25,000,000 Project

The adaptive reuse of the Historic Canadian Niagara Power Station Doors Open Ontario Event Canadian Niagara Power Station, Oct 26, 2019

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the vanguard

Looking ahead to 2021 is something that many people are doing with optimism in the Niagara tourism industry. After enduring what has been a devastating season for tourism operators, the promise of a new year brings with it an exciting new addition to Niagara Parks. Renovations are currently well underway for the adaptive reuse of the historic Canadian Niagara Power Station, located just south on the Horseshoe Falls. The $25 million project will transform the preserved decommissioned facility into an extraordinary new multi-faceted visitor experience, which will preserve and showcase a culturally significant landmark, while creating an iconic new attraction for Niagara Falls.

Interior. Canadian Niagatra Power Station

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The facility will open on July 1st of 2021 and provide the opportunity for visitors to take in the grandeur of the preserved building, while enjoying interactive and educational exhibits. At night, the venue will play host to an immersive sound and light multimedia experience that will utilize 3D projection mapping to bring the building to life for visitors, while highlighting both its remarkable history and unique architectural features. Adames sees the opening of this attraction as a key part of the recovery for tourism

“The situation we are currently in will not be changing overnight. Recovering to the level of visitation that we saw in 2019, will take not only time, but also the introduction of new offerings that in Niagara.

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encourage people to visit. We really think we have something special with this project, and I am excited to welcome guests to experience it in July next year!”. Looking forward, there are certainly brighter days ahead for Canada’s top leisure tourism destination. For the time being, the focus for tourism operators like Niagara Parks is on delivering safe and accessible experiences for a hyper-local audience, and adjustment to be sure, but one that they have no choice but to embrace. To this Adames added “We are ready and prepared to welcome our guests, and earn their trust with the measures we have in place. I invite everyone to visit niagaraparks.com/safety and everything that we are doing to ensure their health and safety.”

David Adames As the Chief Executive Officer for the Niagara Parks Commission, David has over 30 years of experience in the municipal, provincial, association, and not-for -profit sectors. Serving his passion as a community leader, he advocates for the growth and prosperity of the tourism industry.

Thinkwell Testing, Immersive Experience CNP Station

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Niagara Falls, ON

Niagara Falls, ON

Welland, ON

DOWNTOWN i pit real estate & development

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NIagara-on-the-Lake, ON

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Beamsville, ON


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Thorold, ON

By Erin King

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here

was a time when downtown was where it was at. Every city from the big, bustling metropolis to the sleepy small town had that one strip that ran down the middle where everything important happened. The town hall was there, so was the library (the old hub of all knowledge and learning) and the coffee shop where neighbors met to socialize and share the town gossip. Nothing happened unless it happened downtown. Then came the shopping mall, and things shifted drastically. Suddenly everything you could want was in one place, under one roof, and the downtowns of mid to smaller-sized cities started to fade. Recently, especially here in Niagara, downtowns all over the region have enjoyed a renaissance with the introduction of specialty stores, chic restaurants, and cool new businesses. The farm to table movement has had a lot to do with that, and the revival of interest in hand made quality goods. As the retail landscape has evolved over the years, so have our downtown cores. Not necessarily to compete with big box retail or malls, but to enhance what is offered to the community and to provide a more urban and active downtown core that serves both commerce, arts, cultural and gathering needs. There is no doubt that the pandemic has affected small businesses. Not only has there been major financial losses, but they have also had to adapt to the ever-changing regulations, they have had to create environments where their customers and their staff feel safe. They have had to change routines and layouts, and daily operations. Even marketing has changed drastically businesses are shifting the point of sale from bricks and mortar to bricks and clicks with online marketing and services. It has been had, tiring, and feels like just when they have the system down, a rhythm and flow and confidence in the future… the numbers increase, and everything changes. St. Catharines, ON

In the Town of Lincoln, the downtown district in Beamsville REVEAL NIAGARA BUSINESS MAGAZINE

►►► | VOL. 1 | ISSUE 4


Bespeak Resilience

Downtown Niagara Falls, Ontario, Canada |

Downtown Thorold, Ontario, Canada |

has undergone some transformational beautification projects, including the stunning alleyway project. As artists, business owners and town volunteers came together to alter this space in such a way that now draws you in. The incredibly beautiful backdrop is the perfect place for a photo op and its warm glow from the overhead lighting offer a safe and mesmerizing stroll after running your errands downtown.

“We are resilient and strong. Times are tough, but we will get through this and come out of it. Small businesses owners are the heart and soul of a community and they will continue to be. They will not give up and we need to come together and support them.”

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— Stephanie Hicks, Executive Director, Beamsville BIA In the City of Thorold, this was the year for revitalization investments to occur in improving the roadways and the downtown core underwent major construction. The community entered this year knowing there would be challenges, and the pandemic and its added restrictions only added to this. |

other as a community, and it is making a positive impact on businesses throughout the downtown.

Courtesy of: Darren

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Courtesy of: Drew

Amidst challenge, the community showed its tremendous resilience as the landlords rallied with creative ways to provide relief to business owners,

“This is a time where we need to look at new ways of doing things. We need to seek new ways of conducting business to sustain operations while focusing on the safety and comfort of visitors and community members. The community spirit and support is incredible.” — Marco Marino, Economic Development, City of Thorold Growth continues to occur in the City of Thorold, with new businesses in different industries being attracted to the area, and future growth is expected as a result of the Memorandum of Understanding that was signed with the Hamilton Oshawa Port Authority, committing to revitalizing the surrounding canal lands. In downtown Niagara Falls, the Queen Street BIA and its represented business owners are working collaboratively to support each

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“The future for Downtown Niagara Falls is very bright, and the vision is strong. The economic opportunities within our core are more evident than ever before with increased investments, rapid developments, and renewed interest in commercial districts. We are working closely with members in our Downtown to ensure we are taking the right steps in creating a memorable experience for domestic tourism while readying ourselves to welcome our American neighbours in mid-to-late 2021. Our downtown core is full of potential and opportunity, and we are excited to be working collaboratively implementing new ideas every day.” — Amanda (Nicol-)MacDonald, Executive Director, Queen Street BIA


Downtown Beamsville, Ontario, Canada

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Stephanie Hicks Executive Director, BIA, Downtown Beamsville

Marco Marino Manager of Economic Development City of Thorold

Downtown Thorold, Ontario, Canada |

Courtesy of: Darren

Dispersed throughout the region of Niagara, there are several downtown areas, each representing the heart of their community. These businesses are owned and operated by our neighbours, our friends and our family. By familiarizing ourselves with these businesses, we are naturally supporting and investing in the growth and sustainability of our local economy. In doing so we are strengthening our very own ecosystem, and solidifying the well-being of one another.

Amanda MacDonald Executive Director, BIA, Downtown Niagara Falls

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Francesca Maiolo, CFP, CIM, FCSI Senior Investment Advisor | Financial Planner | Life Insurance Adivsor

We’ll guide you towards achieving your long term goals.

LM Private Wealth | Manulife Securities 1266 South Service Road, Suite C2-3, Stoney Creek, ON, L8E 5R9 P: 905-538-0202 ext. 222 | E: francesca.maiolo@manulifesecurities.ca Stocks, bonds and mutual funds are offered through Manulife Securities Incorporated. Insurance products and services are offered through Manulife Securities Insurance Inc. Banking products and services are offered through referral. LM Private Wealth is a trade name used to carry on business related to stocks, bonds and mutual fund products only. Please confirm with your Advisor which company you are dealing with for each of your products and services. Manulife Securities related companies are 100% owned by The Manufactures Life Insurance Company (MLI) which is 100% owned by the Manulife Financial Corporation a publically traded company. Details regarding all affiliated companies of MLI can be found on the Manulife Securities website www.manulifesecurities.ca. Please confirm with your advisor which company you are dealing with for each of your products and services. © 2020 Manulife Securities, all rights reserved.

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on the cover

Holly & Bruce

Photography: Julio Batres-Gavidia

Reveal Business Magazine talks to a Niagara-based, proudly independent company, Considerate Cremation & Burial Services, about their journey and industry. Join us as we celebrate their soon-to-open new location in St. Catharines, Ontario.

St. Catharines, Ontario |

(289)362 - 1144 | www.ccbscares.ca REVEAL NIAGARA BUSINESS MAGAZINE

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“ It is a deeply

personal, spiritual, and reflective space for loved ones to come together comfortably in a way that their cultural or religious beliefs welcome.”

on the cover

— MEET Holly & Bruce OF CONSIDERATE CREMATION & BURIAL SERVICES

At a time in your life where you may be in one of your most vulnerable states, there is a frenzy of considerations presented to you, expecting swift and concise decisions. Not only is there much to be considered as far as doing what you believe is right for the people involved and impacted, but there is also a flood of cost-impacting decisions to be made.

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raditional funeral services, recognized today as those that include embalming, casket, service, and burial in a cemetery, came to be through the industrial revolution when population became denser in cities and towns and home funerals became less practical. Fast forward to our current time, where some argue that these traditional services have become highly commercialized in western civilization. As changing cultural views towards death float to the surface, more open dialogue circulates around sustainable methods of services and an

cover feature

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openness to a wider variety of acceptable ways to mourn a loss or celebrate one’s life, we are experiencing another industry shift.

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We provide a number of these cremation urns in popular styles fabricated in wood, marble, ceramic, bronze and other new materials.


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During this time of vulnerability, you should not have to undergo additional pressures unrelated to the only important factor on your mind. This monumental event in your life is not a product that is for sale. It is a deeply personal, spiritual, and reflective space for loved ones to come together comfortably in a way that their cultural or religious beliefs welcome. Passionate about supporting all cultures, religions, and ceremonies, Holly Ann Prince-Jensen and Bruce Keating McClelland of Considerate Cremation & Burial Services, came together to serve families the way they want and need to be served. These two individuals approach what they do not, as business owners, selling a product or service, but instead as a trusted extension to you and your family seeking to absorb the pressure of funeral planning and carrying out your wishes in a respectable and honourable fashion.

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Niagara’s Premier Affordable Funeral Alternative

Knowing the passion, commitment, and care that Holly and Bruce bring to their profession, it is no surprise that their business continues to grow. They truly offer a one-of-a-kind approach to the industry. Reveal Niagara Business Magazine is proud to explore how they began their journey, and the services and support they provide that genuinely sets them apart.

Our collection of uniquely designed biodegradable urns offers environmentallyconscious families choosing to scatter the cremated remains of a loved one many affordable alternatives.

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on the cover ►►►

Tell us what brought you together to start a business? We had worked for the big corporations that own & operate many funeral homes (under the names of the funeral homes that are familiar to the community) with cemetery facilities. We were uncomfortable with the way that we were being urged to pressure and guilt families into upselling services and merchandise; we did not partake in that process. The pricing for all services at these funeral homes has increased and continue to do so. Families have been selecting to forgo the traditional funeral services there, choosing the “reduced services” option they offer instead. With more families choosing the “reduced services” at these funeral homes, the prices were then inflated, simply to profit off this minimum option. It was sad to see, but it was happening right before our eyes.

cover feature

We had talked about opening our own place over the years, and when we experienced the significant price change firsthand at these funeral homes where we were at, we decided that the time has arrived to finally open our own. We want to truly assist the bereaved families with proper and transparent discussions about price point. We want to offer our humble assistance in any way we can, for the families at their time of need.

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Our pricing is approximately 30-50% less than that of the traditional providers. We operate on a much lower overhead with a modest building, that allows for visitations and services, yet not an overly large building that has high fixed cost to operate and a large staff with corporate head offices to please. |

We just felt that there was a better way to serve families at their time of need and to make it affordable in a judgement free and pressure free environment.

How does one choose the right urn or casket? The selection of an urn, casket or cremation container may be done in several ways. Each person has a different opinion when this topic is brought up. The selection of urns that we offer vary, consisting of wood, glass, crystal, various metals, granite, marble, and biodegradable urns for those that are environmentally conscious. There are several things to consider when selecting an urn. Will the urn be placed into a niche at a cemetery? — a question we especially ask. If that is the plan, we should know the size of the niche, to ensure that the urn chosen will fit. If the plan is for two urns to be placed into the niche together, the option of a companion urn then may be suitable for the family. If an urn is to be buried in a grave, in this case, there are no size restrictions like a niche to be concerned about, but many people consider protecting the urn and anything that they may want to bury with the urn (photos, letters, team jersey, etc.) in an urn vault. Some people select earnestly, leaning toward our particle board container product for cremation, while others may decide upon a casket. We offer variety of caskets to choose from, including GREEN CASKET. This green casket is

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environmentally friendly in every aspect — no glue or metal involved in the construction of this casket. We also offer an oak rental casket option. Families choose the rental option for three main reasons, respectively: 1) The use of a traditional casket for the visitation/service purposes, followed by cremation. 2) A “final wish” not to be put into a casket. 3) To avoid incurring more cost prior to the crematorium. The rental casket is provided with a new casket insert (container) prior to every use. After the services, the insert, along with the person, is removed from the rental casket. The insert comes with a lid/cover that will then be placed securely prior to transfer to the crematorium. Some people select a casket based upon the type of wood — pine/poplar/oak or the matte/high gloss finish. The provincial mandate indicates that we must place a person into a minimum cremation container or casket prior to going to the crematorium.

Walk us through how you’d take care of families w/ cremation requests versus traditional burial funeral services? When we take direction from a family, one of the topics we discuss is what type of disposition (cremation, burial, or entombment) they would like us to arrange. If burial is their choice, we then ask for their preferred cemetery. If the family already own the interment rights (permission to use property), at this point, there are two choices: (What type of grave have they chosen?)— Earth Grave or a Crypt in the Mausoleum (entombment). Where will their service take place? They may choose our facility, at church,


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SAFE RETURN ASSISTANCE PLAN This is in the event that death may occur while more than 100 km away from home. This is a valuable plan for frequent travellers or commuters. It provides peace of mind when travelling. No matter the location, the plan ensures that in the event of death, the family will not have to stress over repatriation and having cremated remains returned home. The plan has no age restriction or medical questionnaire. The plan is a lifetime membership.

MEMORIAL JEWELLERY This jewelry collection is especially designed in memory of their beloved. Some of these pieces will allow for special placement of some of the cremated remains, while others may carry a fingerprint, photo, or text engraved. We offer a variety stainless steel, .925 sterling silver, and hand painted glass pieces with some from Murano, Italy.

PREARRANGEMENTS

Considerate Cremation & Burial Services is moving to a new location which will allow them to continue serving all of Niagara as the premier, affordable funeral alternative. or completely at the graveside. Another question would be, do they have pallbearers? If not, we can provide pallbearer assistance as part of our services as well. When cremation is selected, all service options are available if desired. We are able to arrange for visitation and service, then to the crematorium afterward, when requested. We ask families about the presence of a pacemaker or defibrillator. These devices must be removed prior to cremation. Making plans for a memorial service or celebration of life gathering would be held after the cremation takes place. We will discuss with the family if they would like to use cemetery property for placement of the cremated remains, whether in an earth grave or a niche. We often have requests from families to assist them in acquiring documentations that would allow for transport/travel (by air or land) a portion or the entire cremated remains, often to their countries of origin. We offer an online memorial to every family that we serve, which includes an obituary notice, space to host a variety of photos, the ability to accept online condolences (very much appreciated during the current situation), and the online notification when someone makes an online memorial donation in their honour through our site. We will soon be offering online streaming of visitations/services at our facility for those

who are unable to attend the service or in person for one reason or another.

When it comes to site selection for cemetery and burial, walk us through how you would guide choosing the right sites? We are often asked about the selection of cemetery property; we ask in reply with these questions: Do they have any ties to any cemetery? Do they have any family member buried at a cemetery that would mean something to them? Will there be an interest in creating a “family plot”, where family members are together at their final resting place? Some people contact us with an interest in “Green Burial” option, in those cases, we connect them directly to the cemetery management in the area that offer the Green Burial option.

Any final message you’d like to share? We offer all services; from full traditional funeral service, memorial service, celebration of life gathering, graveside service, to an immediate cremation; we can create any variation thereof. Some families simply request visitation without a service, with either a casket or cremated remains present. We are able to accommodate a variety of requests, we sincerely aim to alleviate some of the pressure a family is faced during this difficult time in their lives, we are here to assist in any way we can.

This option is becoming more part of life that people want to take control of. The option of not leaving their families with burden. The main reason we hear is that people want to lock-in the current pricing, prepay, and personally prearrange what they want to happen when they are gone. They want their families to simply follow their leads and ensure that they have greatly reduced that emotional stress and have removed the financial anxiety their families may face upon their final rest, as pre-arrangement protects against price increases in the future. We offer this option with guaranteed contract with a few different pre-payment ways (full/monthly/lump sum) to fund their plans.

PRE-PLANNING This is completed when someone has the interest in recording his/ her final plan but does not wish to prepay. We would simply hold their wishes at our office and provide their families with some direction for when the need arises in the future. There is no charge for this service.

To continue providing exceptional service and care throughout Niagara, Considerate Cremation & Burial Services is moving to a new location which will allow them to continue serving all of Niagara as the premier, affordable funeral alternative. Their new location will be at 26 Nihan Drive, between Lake Street & Scott Street in St. Catharines, Ontario. Please call 289-362-1144 or visit CCBSCares.ca for more information, updates, and a full listing of services. REVEAL NIAGARA BUSINESS MAGAZINE

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Sustainable Futures

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BY GABRIELLE TIEMAN-LEE

cross the planet, people have one thing in common: we all require basic social necessities for maintaining our well-being. Clean air and water, healthy housing, reliable food sources and economic opportunities are vital to establishing healthy populations. After these basics have been met, humanity has a common desire: to leave a viable and healthy planet behind so future generations of our friends and families can enjoy the same basic provisions as our own. Creating a sustainable community is step one to ensuring that both our needs and those of future generations may be met. Sustainable communities can help us avoid depletion of natural resources that are vital to maintaining this ecological balance and ensuring that a barren wasteland populated by metal is not our legacy.

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But the question has always been how do we sustain our environment? How can humanity exist constantly in harmony with our biosphere while building a thriving civilization – without compromising vital natural resources? In Canada, forward thinking companies have ingrained sustainable practices into their business models and as a result, have revolutionized green technology, inspired innovation in the realm of sustainable products and created maintainable energy practices within industries that are vital for our basic necessities [for example: food, clean water, and shelter]. This practice, though of creating a sustainable way of living that does not impede on ingenuity and cultural ambition, has not always been at the forefront of evolution. Striking a balance has long created a struggle

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for advanced societies – primarily those looking to rapidly innovate and progress industrially. Easter Island, a remote volcanic island in Polynesia — a Chilean territory, is an important lesson and prime example of a society that met their demise when they chose to forgo sustaining their island’s natural resources in exchange for community development. Archeological research has found that Easter Island had once been a highly developed civilization whose residents had created a thriving society from the rich vegetation and extensive wooded areas on the isolated island. But many years later at the time of modern discovery, the island was found to be completely treeless. Research has found that the islanders neglected the environmental effect of their


ProQuip International, based in Brantford, Ontario, is one company who has become a recognized leader in the movement of sustainable energy.

This story, along with historical others, paint a dark narrative for what could happen to modern society if our actions are not adjusted. But thankfully this research has fueled companies in recent decades. By supporting these companies that have sustainable visions, society has contributed to the creation of sustainable practices and products that

provide environmental, social and economic benefits while protecting public health and the environment: healthy insulation, water purifiers, biodegradable packaging, LED lightbulbs, to name only a very few. Despite COVID-19, many of the world’s businesses remain committed to their net sustainability plans, including many Canadian businesses. ProQuip International, based in Brantford, Ontario, is one company who has become a recognized leader in the movement of sustainable energy. Founded in 1996, this innovative green technology company is committed to environmental stewardship. ProQuip provides a-la-carte and turn-key solutions across North America by upgrading existing lighting infrastructure to green technology – LED Lighting, Solar LED Lighting and Solar PV – with very little environmental impact. Sustainability play’s a key role in the company’s overall strategic plan. “It is defacto our Raison D’etre,” says President and Founder of ProQuip, Sam Tavernese.

“ProQuip has assisted hundreds of businesses to reduce their energy consumption and carbon footprint through adoption of LED lighting. Sustainability and proper effective energy usage is our mantra; it’s why we exist.” In Canada alone, over half a trillion-kilowatt hours are consumed every year. With energy costs one of the largest expenses for any operation, Tavernese said by retrofitting to efficient LED lighting, businesses can save thousands on their utility bills and lighting maintenance expenses while using less energy – ultimately putting less demand on the natural resources used to power that grid.

“… Sustainability has been talked about for a long time, and I have been in this sector for over 25 years and only now are we seeing a more readily accepted focus to ►►►

special editorial

lifestyle which resulted in drastic effects on every day life. Archaeological research shows that the deforestation of the island occurred in order to build shelter and boats, but in later years, the resulting tree shortage forced many people to abandon building houses. Canoes could no longer be built and only reed boats incapable of long voyages could be made. Fishing was made difficult because nets had previously been made from trees that were no longer available. Without shade, the soil was affected and as a result crop yields declined. The islanders were trapped in their remote homes, unable to escape the consequences of the self-inflicted environmental collapse of the island and were left doomed to their own extinction.


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Where The Locals Go

EXCEPTIONAL EATERIES & PUBS • CANADA ONE OUTLETS & 30+ UNIQUE SHOPS • 35 AFFORDABLE HOTELS, MOTELS & CAMPGROUNDS • • WAVES WATERPARK, SPAS, LIVE MUSIC & OH CANADA EH? DINNER THEATRE

NIAGARA’S DINING, SHOPPING & ENTERTAINMENT DISTRICT

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REVEAL Niagara Leisure Magazine • Volume 2 Issue 1 • 2019

On The WEGO Redline


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Another pioneer in the field of sustainable building technology is a company from Fort Erie, Ontario, Thermapan Structural Insulated Panels.

SOURCES:

http://sustainablefootprint.org/teachers/theme-lessons/easter-island-a-lesson-for-us-all/ https://www.efe.com/efe/english/technology/easter-island-aims-to-become-self-sustainable/50000267-3802159 https://www.soas.ac.uk/cedep-demos/000_P501_USD_K3736-Demo/unit1/page_14.htm https://blogs.scientificamerican.com/history-of-geology/climate-overpopulation-environment-the-rapa-nui-debate/ https://sustain.org/about/what-is-a-sustainable-community/?gclid=Cj0KCQjw59n8BRD2ARIsAAmgPmImY5RIjvbl03cCSJ3ooEw3FuRo7SiGYg GbJRwSJQHIX8ksQeHTTUoaApvBEALw_wcB https://energysavingtrust.org.uk/sustainability-in-business-navigating-the-path-to-net-zero/ https://sustain.org/about/what-is-a-sustainable-community/?gclid=Cj0KCQjw59n8BRD2ARIsAAmgPmImY5RIjvbl03cCSJ3ooEw3FuRo7SiGYg GbJRwSJQHIX8ksQeHTTUoaApvBEALw_wcB https://www.brantfordexpositor.ca/2013/08/05/company-opens-office-in-western-new-york/wcm/36a9ff05-e97c-1c92-f3d2-2bb0c73d982f http://www.sustainablebuild.co.uk/insulationmaterials.html

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Tavernese.

Another pioneer in the field of sustainable building technology is a company from Fort Erie, Ontario, Thermapan Structural Insulated Panels. For over 40 years, Thermapan has been revolutionizing the modern home by creating long lasting and energy efficient housing. Thermapan has manufactured their Structural Insulated Panels [SIP] to be structurally superior, environmentally friendly, and easier to install for healthier residential and commercial buildings projects. Thermapan says they work hard to replace traditional “stick built” construction and create more sustainable and long-lasting structures. Proper insulation is a key component to sustainable building design. A well insulated home reduces energy bills by minimizing and/ or eliminating the occurrence of heat loss in a building or home and in turn cuts down carbon emissions linked to global climate change.

“Homes built with our products are more durable, tested and proven

to last longer,” says owner Jeff Taraba. “Better insulation means less energy is used to heat or cool the home … better for both the consumer and the environment.” Thermapan’s superior insulation is more airtight through the use of expanded polystyrene – a closed cell type of insulation – which permanently traps air and prevents air from entering or escaping and eliminates moisture leakage into the home.

“The demand [for sustainable housing] is growing as the public is becoming more aware of green technologies,” said Taraba. “A lot of construction is changing … Toronto for example; small homes and lane way homes [less environmental impact] are becoming the new norm and our product is very well suited to that style.”

Sam Tavernese

President Founder ProQuip International

“Businesses are constantly fighting the increase of electrical and energy costs. This is a reality and a dominant factor hurting businesses to making profit today.” ProQuip has been committed to environmental stewardship and lowering costs and assisting businesses with lowering their energy use. REVEAL NIAGARA BUSINESS MAGAZINE

special editorial

adopt to technologies such as LED lighting that bring the promise of sustainability into reality,” said

| VOL. 1 | ISSUE 4


OWNERA GROUP INC.

2021 CEO OF THE YEAR AWARDS NOMINATIONS OPEN AT WWW. OWNERAMEDIA .COM/NOMINATE


NOMINATIONS OPEN

Notables

HEALTHCARE | MANUFACTURING | SERVICE & RETAIL | REAL ESTATE | LAW | BANKING & FINANCE CONSTRUCTION | TECHNOLOGY | EDUCATION Reveal Magazines will be featuring Notable Individuals within the 2021 Reveal Niagara Business Magazine issues. Reveal Niagara Business Magazine will prof ile Notable Individuals within the special editorial section and publish in print or online. Do you know a phenomenal person who truly approaches their f ield of expertise with a passion to help others? Do not miss your chance, nominate now!

Why nominate? APPRECIATION Expressing gratitude for what others sacrifice each day for us to live our best quality of life here in Niagara.

How it works You will be asked to enter a few details about the person you are nominating, as well as a few short questions about their contributions and achievements, and the reasons for your nomination. All nominations are reviewed by our community panel and winners are selected for each category.

COMMUNITY SUPPORT Showcasing the positive and often heroic stories taking place right here within our community.

RECOGNITION Sharing and celebrating someone’s invaluable contributions empowers our community.


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THE PROGRA What is Programmatic?

By Brandy Henderson

W

marketing

hether you have heard the term “programmatic� or not, you have definitely been exposed to this form of marketing on a day over day basis through your normal internet activities. You have witnessed an advertisement delivered programmatically just about anytime that you have visited a webpage, scrolled through social media online, listened to a podcast or watched a streaming video.

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In short, this method of delivery is a way to automatically buy and optimize digital ad campaigns, leveraging the power of AI and machine learning to replace the human negotiations. And it has grown in popularity for good reason.


AM

REVEAL BUSINESS MAGAZINE DECEMBER JUNE 2020 |

The true power is harnessed through its targeting and tracking capabilities, serving ads to the intended audience in a transparent and measurable manner. The automation further adds to that transparency, while also eliminating human error and providing more efficient and real-time adjustments based upon data and analytics. As a business owner, if you have not already dabbled in this arena it is high time to start considering the benefits of how programmatic marketing can enhance your existing strategies. Allow us to highlight what we believe to be the most alluring benefits.

1

It is Cost Conscious

Every marketing dollar spent is tracked rigorously to ensure you are getting the value out of your investments, and the transparent analytics that come with programmatic marketing ensure that you can track that performance almost effortlessly. You know exactly where your ad spend is going and how it is performing at all times, allowing you to comfortably invest more into what is effective.

2

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It Provides Increased Targeting and Reach

Your ability to deliver your ad to the right person anywhere in the world, across multiple networks, channels and locations is close to limitless. Precision is captured through the use of IP address, geo location, keywords and content and behavioural targeting.

3

It Offers Complete Transparency

By being able to see exactly who you are delivering to and who is taking what action based upon what you have delivered, each and every campaign that you run is that much stronger. By knowing how your ads are performing, you can adjust the levers accordingly and ensure that your results are as successful as possible. Understanding the clear benefits, however, is just part of the equation. Once you have a better understanding of how this method of advertising can assist you with your marketing plan, you must follow through and identify when you want to start and how. It is critical that you do your homework to have a basic understanding of what you will have to have prepared before launching a successful campaign. You also want to research who you want to collaborate with that holds the expertise and proven results with this style of advertising. There are a number of ways that you can execute a programmatic marketing campaign, but we highly recommend that you source a compatible agency to work with as it will allow you access to greater buying power for pricing and the expertise in driving results with this type of campaign strategy.

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My

Favourite Tech

Click the link if you’d like more information about these products. .............

CRM technology that can help you navigate a more productive and efficient workflow.

There are many factors to consider when looking at different Customer Relationship Management (CRM) platforms, many of which are often overlooked but we assure you that the benefits far outweigh the amount of time taken to invest in sourcing the right option.

technology

Consideration for the type of features you and your team will require, as well as the cost and scale of the platform are all things you must balance. There are so many options available, which can make it tough to know which ones you yourself should take the time to dive into. In no particular order, we’ve highlighted 7options that we believe are worthy of your consideration to help begin this process.

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Insightly This platform offers a powerful range of functionality while incorporating project management tools and extensive integration options. It has also recently branched out to include marketing automation options, and the platform does seamlessly support a growing medium to large business. Free Trial Available: Yes, 14 days Free Version Available: No

Zoho

Website: www.insightly.com

A very robust choice for small to medium businesses, Zoho offers both a free version and tiered plans billed per user. For the user, it feels lightweight and easy to navigate but still offers many of the full-featured benefits of the heftier, more popular platforms on the market.

Hubspot A well-known, and robust CRM, Hubspot does provide unlimited users and up to 1 million contacts within its free version. Unlocking many of the paid tiers is where the great features lie, and in doing so you can expect to pay anywhere from $50 to $3500 a month depending on complexity.

Free Trial Available: Yes, 30 days Free Version Available: Yes Website: www.zoho.com

Less Annoying Truly designed for the small business, this CRM only offers one subscription level with no hidden fees and provides unlimited contacts for all users. It focuses on the classic features like task and contact management, and there isn’t an upsell feature looming around every corner. Free Trial Available? Yes, 30 days Free Version Available: No Website: www. lessannoyingcrm.com

Freshworks Ideal for small businesses, with each plan tier including contact and pipeline management as well as basic workflows and reporting features. This platform even comes with a handy AI assistant and has mobile apps that the salesforce will enjoy using when in the field.

Free Trial Available: No Free Trial Available: Yes Website: www.hubspot.com

Apptivo This is an affordable CRM option that delivers a comprehensive set of features, including an outstanding mobile application. Tasks and calendar updates are always easily viewable, and you can customize your settings to fit your work style. The customization abilities mimic those available in some of the larger platforms on the market.

Free Trial Available: Yes, 30 days Free Version Available: Yes Website: www.freshworks.com

Free Trial Available: Yes, 30 days Free Version Available: Yes Website: www.apptivo.com Salesforce Continues to be a leading choice for growing business that can benefit from having multiple departments collaborative together. This CRM offers flexibility, and an array of features for various stages of business development. If you are looking for an option that you won’t outgrow, this is worth consideration. Free Trial Available: Yes, 30 days Free Version Available: No Website: www.salesforce.com REVEAL NIAGARA BUSINESS MAGAZINE

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5-15-2020 Fri 16:10:43

36.6 C

Camera 2

SOLUTIONS INC.

T E L E P H O N E : 1 . 8 4 4 . 9 2 2 . 2 7 9 0 | E M A I L : O P E N @ BRRiJ. C O M


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Re-inventing

EVENTS &

CONVENTIONS A

pandemic like the one we have and continue to experience together will be something that has lasting changes on our world. How we connect with one another and move through our lives is undergoing changes both sociological and technological in nature.

Each industry has undergone its own set of unique challenges and is working to reinvent itself, however, the events industry has been flipped upside down; like a triangle now standing on its point. What was once rooted by physical spaces designed to draw one another together, it now finds itself transferring those roots to a cyber-connected space. Although this shift was inevitable through the course of time, the rapid pace in which we have been forced to adjust is overwhelming. The effects these changes have had on society are devastating on both sides. Those that depended on physical engagement of this nature are struggling, as well as those who built their livelihood within the industry. technology

Nonetheless, the rule book is being re-written.

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By leveraging a hybrid of both live and live-streamed attendance, you unlock new potential...

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As Elon Musk once cited, the future is like “a branching stream of probabilities and there are actions that we can take that affect those probabilities.” We cannot deny that innovation is present in all our lives. Not only as a strategic and purposeful way to move through economic stagnation, but also a way to engage our curiosities, to learn through trial and error, and to bring to life unique invention. Innovation is, simply put, our human nature.

Innovation and invention are already being applied to the events and convention industry, with one of the most positive impacts seen thus far being the increase in accessibility to both events and content. By leveraging a hybrid of both live and live-streamed attendance, you unlock new potential such as an increase in the number of attendees that can be included, as well as a more diversified and global audience by removing the geographical limitations.

technology

Throughout our conversations with meeting planners, event hosts and associations across the nation we are hearing a number of challenges and solutions being presented as leaders look to the future. Amongst those thoughtful discussions we draw upon two factors we believe need to be at the forefront of planning and executing any event going forward:

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GET CREATIVE ABOUT PERSONALIZATION

This was an expected trend for 2020 before the pandemic hit, but it now applies equally to in-person and digital events as a way to challenge ourselves creatively when we consider how we promote engagement and value through our events going forward. We have been

provided a clean slate to test and trial new ideas. Adding a personal touch has always been a well-received commodity, and in todays planning it absolutely needs to be a priority to allow people to feel human and connected. PROACTIVELY ADDRESS DIGITAL FATIGUE

When designing your next event, approach the planning stages by

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including ways that your event can offer stimulation and engagement. Have you ever been part of an event committee or a planning meeting where the team came up with a long list of unique and off-the-wall ideas that could spice up the event? Now is the time to execute those off-the-wall ideas and to freely explore new territory. A unique example of this being done is through the Netherlands Board of Tourism & Conventions, when they extended an invitation to an online event titled “Dis-Connect”. This ended up being a deeply connecting, inspiring and memorable event online. Opportunity will always lie amidst adversity, and these challenging times are no different. Some may recall an episode of “The Simpsons” that aired in the ‘90’s, which coined the phrase chris-atunity, blending the words crisis and opportunity. Regardless of the subject content that wise Lisa Simpson was trying to articulate, there is truth to this familiar term and we, for one, are looking forward to the bright future and limitless potentials that are in store for this industry.


Together Anywhere Come for the conferences. Stay for talks, presentations and meetings. Stay even longer for concerts and live events. An immersive world where the physical meets the virtual through custom 3D Environments. Our virtual events solution is an immersive platform for business, education and entertainment that allows for organic networking, shared experiences and dynamic presentations.

Designed to Mimic Real Life Dynamics Distinct Interactive Spaces

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Spatial Sound

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Realistic User Representations

Through streaming video or digital renditions

A Flexible Multi User Experience

1-on-1 conversations and presentations for thousands

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A Fully Customizable Platform To meet the client’s needs

Whether you’d like to lease our pre-built environments for a small gathering or would like us to build a fully customized solution for your event, we have a competitive solution for you. Contact us at: 1-844-922.2790 or at open@brrij.com www.BRRiJ.com

Virtual Events Platform WHERE NETWORKING MEETS SERENDIPITY


health & wellness

AS WE PROGRESS THROUGH THIS VERY STRANGE YEAR, WE CONTINUE TO BEAR WITNESS TO SIGNS, POSTERS, AND RADIO ADS SIGNALING THE GRATEFULNESS WE ALL HAVE TO OUR FRONTLINE HEROES. THIS ONGOING EXPRESSION OF SUPPORT HAS BECOME PART OF OUR DAY TO DAY MESSAGING AND MAY EVEN RUN THE RISK OF FEELING TOO FAMILIAR THAT IT DOES NOT HOLD THE SAME LEVEL OF NECESSARY IMPACT IT SHOULD.

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DECEMBER 2020 |

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OUR HEALTHCARE HEROES

Notable Healthcare Professionals - Reveal Magazines Special Editorial 2021 Issues

I

t is critically important that we do not gloss over these acknowledgements and continue the quest to identify our true leaders in the healthcare industry. Before the pandemic rippled across the globe impacting each community at such drastic levels, these frontline healthcare workers were tirelessly caring for us when vulnerable. Consistently being trained to maintain top in field and ensuring they could handle more than most of us could imagine on any given day. With the impact that COVID-19 has placed, not only on our healthcare systems but also

on the individuals who live and breath that system, it is almost difficult to comprehend what these incredible heroes sign up for everyday. They are truly risking their lives, signing up for the unknown every time they suit up for their next battle. There are inspiring stories occurring every day, as the healthcare industry is heavily populated with incredible heroes that are committed to putting themselves on the line every day to serve the betterment of the community.

—

Each person and each story are all worthy of special mention. It is important to us that we take a moment to recognize our heroes when we can. In our next issue, we will have a special editorial feature highlighting some of the best healthcare professionals in the region. Stay tuned!

—

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resolute solitude

Today is Your day What Better Time than Now to Make Some Positive Changes Taking a few steps back and focus on activities that can benefit your health and state of mind, your households, and your community

1

Revised edition, originally published in Niagara Falls Navigator, April 2020

Take the opportunity to learn something new.

T

health & wellness

here has never been a perfect As it always should be, today is your day. time to reflect on what truly It can be customized in any way you desire. matters the most in our lives As a business, home, and even school all than now. This circumstance merged into one for so many of us, it is has become the catalyst for our critical to remember that we are not alone, utmost sense of wellbeing and we all have made adjustments, Embrace protecting people around us. changes, and have formulated our own household rules, down to Every Moment As life goes on, whether at finding social distancing crew the comfort of our own homes, through this crisis. socially distant at work, outside running essential errands, or connecting with By Now, every household has carved nature outside enjoying some fresh air out new routine and set of guidelines for whenever possible, we are grateful that our themselves, leveraging their community for Niagara community offers the quality of life resources and support. Each municipality we need especially during this critial time. in Niagara provides access to as many tools and resources required to maximize the Each new day brings forth more change, health and wellness of each household. Let and now more than ever, we need to rely us share wonderful activities one can do on timely updates and accurate resources. that make their day:

#todayismyday 56

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4

2 Take a deep breath and enjoy simplicity, tranquility, and sunshine.

Find your balance. Intentionally schedule time to get fresh air throughout the day.

3 Find ways to move your body and keep active at home, using your indoor and outdoor spaces wisely.

5 Adjust your space to meet your current needs, such as creating a personalized workspace to feel organized and focused.

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HD 450BT Step up to great wireless sound with the new HD 450BT. Delivering active noise cancellation, high-quality wireless codec support (AAC, aptX™ Low Latency), and BluetoothŽ 5.0, this headset gives you superior sound with deep dynamic bass. Exceptional versatility for audio lovers is guaranteed by Voice Assistant access, the Sennheiser Smart Control App and a 30-hour battery life.

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TAKE THIS OPPORTUNITY TO KNOW MORE ABOUT

Universal Basic Income F INA NCI AL SER I ES: PART 1 O F 6 by: Brandon Currie In this 6-part series I will shed an explanatory light on Universal Basic Income (UBI). My goal here is to assist you in understanding the fundamentals of this common yet complex term, so that you will feel confident forming educated, enlightened conclusions and opinions of your own. Editorials and opinion pieces are great, but as always, a firm grasp of the absolute facts is essential.

Let’s begin this series with an interesting history of social programs across the world and the landscape of financial social programs in Canada, including the UBI.

Documented social programs have existed in some shape or form since at least 500 B.C. when the Romans would hand out free or heavily subsidised grain to help feed the poor. I don’t think I’d be reaching if I stated that organized communities have supported those in need since the beginning. Maintaining the health of the group is after all an aspect of selfpreservation. However, for our purposes, the most recent historical reference of individual social programs begins back in the 1800s.

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finance & investment

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Following in Germany’s footsteps, many countries around the world began implementing and expanding their own social programs. In 1908, Britain introduced their first pension. Over the years it proved to be such a success that, after WW2 it led to the development of their National Healthcare System.

Canada followed Germany’s lead in 1927 by introducing the Old Age Pension Act. This originally offered limited assistance to low-income Canadians over the age of 70 but they were subjected to a financial means test to determine qualification. In 1952 the act underwent significant enhancements. The result was the formation of Old Age Security (OAS), which, in 2015, provided $35 billion to 5.5 million Canadian seniors over the age of 65. It also introduced the Guaranteed Income Supplement (GIS) which provided $10.6 billion in benefits to 1.7 million Canadian residents with little or no income.

finance & investment

In 1883, Otto Von Bismarck, the Chancellor of Germany, introduced to that country mandatory retirement at age 65, complete with a state pension. The main goal of this was essentially to head off the Marxists from rebelling against the government of the day. This pension was funded by a combination of employer/employee and state contributions. It was a good political move. It satisfied the agitators and didn’t cost the government much as, if you managed to live to the age of 10 back then, your life expectancy was 58 years old. The probability of living long enough to receive the benefit was low.

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Strong demand for a public pension scheme resulted in the introduction of the Canada Pension Plan (CPP) in January, 1966. This is an earnings-based retirement program that is funded primarily through employer and employee contributions. The goal of this program is for earners to continue receiving about 25% of their average lifetime preretirement employment earnings, up to a maximum amount. In 2020, this maximum was $1,175/month, indexed every year to reflect inflation. The average benefit received in 2020 was only $696.56/month. Mainly, this is due to the fact that many Canadians opt to start their CPP at age 60 rather than at 65, resulting in a 36% reduction to their benefit.

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The retirement system in Canada consists of 3 main pillars: The first guarantees a minimum level of income in retirement, provided through social security benefits such as Old Age Security (OAS), Guaranteed Income Supplement (GIS) and other provincial programs. The second pillar refers to the Canada/Quebec Pension Plan, into which employers and employees contribute, providing a portion of the individual’s working income. The third pillar constitutes tax-assisted and tax-deferred savings plans such as the Registered Retirement Savings Plan (RRSPs), Tax-Free Savings Plans (TFSAs) and employer sponsored pension programs (RPPs).

Finally, the development and success of these social programs have led to a call for some sort of guaranteed income for those who don’t receive any of the above. This is what we refer to as Universal Basic Income (UBI). What is it exactly? In a nutshell it is a social program, publicly funded, where all residents who meet the qualifying criteria (as required by the various countries, states and provinces) receive a monthly benefit to give them a basic income. This income would not cease if a person were to supplement it with additional employment income. Essentially, it provides a safety-net that ensures the financial needs for the basics of life - food, shelter, clothing - are met. It is NOT income-tested. In other words, a person’s employment situation does not come into play at all.

►►► Hopefully, you now have a much better idea of what a Universal Basic Income entails. In future articles I will delve a little deeper into the history of this program, the cost, how to define eligibility and ultimately, its impact on individuals.

Brandon Currie Brandon is a trusted advisor for Smith Financial, holding his CLU®, RRC®, and CHS™ designations. He can be contacted directly by phone at 905.687.4063, by email at info@SmithFinancial.ca or by visiting online at www.SmithFinancial.ca.

When it comes to finance, there is no shortage of advice or opinion readily available regardless of the topic. Whether personal or business, financial information rarely comes in a one-size-fits-all package which means that the credibility and expertise behind the sources is critical. Reveal Magazines is pleased to collaborate with Brandon Currie as an ongoing source for reliable and trustworthy financial viewpoints, beginning with this 6-part series on Universal Basic Income. Be sure to follow us online and subscribe for future releases.

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Gender

Equity labour force

FOR ECONOMIC RECOVERY & GROWTH

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by: Brandy Henderson & Rowe Prudente

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The World Economic Forum reports that to make the largest movement forward, a greater focus must be applied to resolve the under-representation in emerging roles. There continue to be a wide array of industries with very low numbers, but the most concerning is that women are under in 75% of the microclusters showing the highest employment growth rate:

Have you ever wondered how Niagara compares when it comes to gender equity? Research may show that the needle is moving in the right direction in some capacity, but numbers can be interpreted in a variety of ways. Anyone can take specific data segments, share them with different groups or associations, and have each report back with a very different interpretation of those same data points. Based upon the most recent Gender Gap Index Ranking Report published by the World Economic Forum, Canada may not appear in the top 10 countries responsible for moving that needle, but Canada is in the top 20 countries and the margin of variance between one another is minute.

PEOPLE AND CULTURE

CONTENT PRODUCTION

MARKETING

SALES

SPECIALIZED PROJECT MANAGERS

DATA AND AI

ENGINEERING

CLOUD COMPUTING

This conversation has long been brewing in Niagara, and there have undoubtedly been some progressive movements towards parody. But for every gradual step forward, it seems as though the circumstances of this year have added quite a few steps backwards. If prior to COVID-19, the highest level of effort is focused on improving under-representation in emerging roles, then there is even a larger task at hand now that the hardest economic hit are in customer-facing industry sectors where women constitute the majority of the labour force — accommodation, food service, and retail. Women are affected, arriving from many years of stigmatic labour disproportion and distortion, and more so, because of their traditional role in childcare and caregiving that seem to be inevitably theirs to play.

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KEY LABOUR MARKET INDICATORS, NIAGARA 2019 The data outline key indicators for the St. Catharines-Niagara CMA throughout 2019. Note that these data exclude Grimsby and West Lincoln due to their community patterns.

Total

Men

Women

Labour force Employment

Unemployment rate

5.8%

6.7%

4.7%

Full-time employment

Participating rate

59.3%

62.9%

55.7%

Part-time employment

Employment rate

55.8%

58.7%

53.0%

Unemployment Not in labour force 0%

50%

labour force

Men%

479,183

Niagara’s estimated population

50.2%

of the working population (15-64) are men

100% Women%

49.8%

of the working population (15-64) are women

Source: Niagara Workforce Planning Board

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If we take a step back and reflect upon what is truly happening, we need to be paying closer attention to these concerning statistics entirely. We cannot possibly believe that these Labour Market Indicators will move in the right direction. As a direct result of the pandemic, this number is significantly dropping – and while many may think that the unemployment rate is not as high as it could be, all things considered, it’s the labour force numbers that are strikingly worrisome. In a recent discussion with Vivian Kinnaird, from the Niagara Workforce Planning Board, as women opt out of labour force, the statistical repercussion of women no longer available in that pool and furthered with our region’s industry nature, there is going to be a profound ramification not just on equity but also on Niagara’s overall economic recovery and progress.

“The COVID-19 crisis has not

only highlighted existing issues but has also placed a disproportionate impact on women in the workforce. The statistics are showing that women are continuing to experience a greater loss of employment compared to men, only furthering the challenges we saw prior to the crisis.” — Vivian Kinnaird, CEO Niagara Workforce Planning Board.

EMPLOYMENT GROWTH BY DEMOGRAPHIC GROUPS LABOUR FORCE SURVEY, NOVEMBER 2020 Statistics Canada

Employment among core-aged women (25 to 54 years old) was unchanged in November after six consecutive months of growth. Employment among core-aged men (25 to 54 years old) rose in November by 23,000 (+0.4%). Employment among youth aged 15 to 24 rose 0.9% (+20,000), while the youth unemployment rate fell 1.4 percentage points to 17.4%. Employment increased among young men and was little changed for young women. Employment among workers aged 55 and older increased by 23,000 (+0.6%) in November after holding steady in October. Employment among Indigenous people living offreserve was little changed from October. Among Canadians aged 15 to 69, the unemployment rate of those designated as a visible minority decreased 1.5 percentage points to 10.2% in November. About half of the decline in unemployment among those designated as visible minorities was accounted for by South Asian Canadians (not seasonally adjusted).

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In September, a report showing the economic impact of COVID-19 on Niagara was published the Niagara Community Observatory in partnership with the Niagara Workforce Planning Board. Upon review, the data reflects a near impossible journey to rectify these issues within our lifetimes, nor for those of our children, unless we make some serious changes right here in our community. The landscape of Niagara is driven by small to medium sized businesses run by local business owners. As those business owners, we wield an immense amount of power to change this outcome directly within our community, and within our lifetime. We cannot wait for government or policy to push the agenda forward. It’s time to break this conversation wide open and begin to openly discuss equitable female labour solutions and productivity that are within our control, together as a society, for the sake of economic recovery and growth.

“No decision should be based

on what’s right for one person. It’s based upon what is right for the good of all. How can we make this a better place, no matter gender, background, financial position – asking ourselves what is the best course of action for our community? COVID-19 has reminded us how important we all are; the vulnerable, the under-represented, the entry-level workers and frontline responders. Now more than ever we must raise each other up and celebrate all accomplishments, like the incredible news of Leanne Standryk being elected to the Hockey Canada Board of Directors. Like I tell my daughters, never give up, reach for the stars and beyond. The world is there for you to take, you just have to be ambitious enough. To all women, do not give up. Do not stop and keep walking.” — Joyce Morroco, President, Destination Niagara, and Former Councillor of the City of Niagara Falls.

Vivian Kinnaird Vivian has more than 25 years working in post secondary education and leading community and research-based projects. She is dedicated to ensuring that evidencebased research is relevant, highlights areas of interest to the community and makes a valuable contribution to decision making. She is passionate about the need for communities to work together to ensure that the workforce is equipped to move into the future.

Joyce Morocco Joyce has more than 20 years of experience in consulting and marketing and over 12 years of political experience, formerly a Councillor for the City of Niagara Falls. Joyce plays a critical role within her community, leveraging her experience with all levels of government on business development, international trade, and connecting with business people from around the world. She sits on numerous advisory boards seeking to strengthen the landscape of Niagara for future generations.

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EDGE

INFORMATION FOR THE NEXT LEVEL OF SUCCESS

the

We all struggle with that familiar, yet difficult to utter, four letter word – HELP. While there have been many studies conducted as to why we find this so challenging, we must focus our attention on the benefits that come from asking questions and seeking out help when needed.

Ask for help not because you are weak but because you want to remain strong.

— Les Brown

“I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.”

! e n o l a t o n e r a You

– NELSON MANDELA r e m e m b e r. . . 66

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REVEAL Niagara Business Magazine • Volume 1 Issue 2 • 2019


REVEAL BUSINESS MAGAZINE JUNE 2020 |

“The key to wisdom is this – constant and frequent questioning, for by doubting we are led to question, by questioning we arrive at the truth.” – P E T E R A B E L A R D

A little boy was having difficulty lifting a heavy stone. His father came along just then. Noting the boys failure, he asked, “Are you using all your strength?” “Yes, I am,” the little boy said impatiently. “No, you are not,” the father answered. “I am right here just waiting, and you haven’t asked me to

help you..

“IT IS NOT THE ANSWER THAT ENLIGHTENS, BUT THE QUESTION.” – EUGENE IONESCO

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“A wise man can learn more from a foolish question than a fool can learn from a wise answer.” – Bruce Lee

If seeking financial loans, the EDC Loan Guarantee for Small and Medium-Sized Enterprises and the BDC Co-Lending Program for Small and Medium Enterprises are both openly available for applications. If seeking help with employees and resources, the Canada Job Grant, and Canada Emergency Wage Subsidy (CEWS) programs have all been

updated accordingly and there has been extensions given to the Work Sharing Program. Subsidy programs are available to assist keeping your labour costs down and can cover everything from hiring internationally educated professionals, Ontario tech grads, Indigenous youth or interns. For a comprehensive overview of the variety of government supports available, you can visit www.Canada.ca/Business. You can also access recommended programs based upon an online support portal available by visiting innovation.canada.ca and answering a series of questions to help identify your needs.

the edge

“There are several government programs, both federally and provincially, designed to support businesses of all sizes and at all stages. A variety of loan programs, grants, subsidies, and resource-driven aids have been enhanced or created in direct response to COVID-19.

REVEAL Niagara Business Magazine • Volum


To Our Current Day

Guardians & Protectors Thank you to all healthcare workers, first responders, grocery store staff, farmers and food producers, gas station attendants, postal employees, delivery drivers, auto mechanics, waste collection services, construction workers, logistical specialists, and so many more. Each essential service provider is taking great personal risk to defend, protect, and keep our city moving forward.

Thank you for truly saving lives.

from all of us

Profile for Ownera Media

Reveal Niagara - Business Magazine - Vol. 1 | Issue 4  

Whether you live, work, or play in Niagara, Ontario, Canada, we hope that you enjoy reading this issue as much as we enjoyed putting it toge...

Reveal Niagara - Business Magazine - Vol. 1 | Issue 4  

Whether you live, work, or play in Niagara, Ontario, Canada, we hope that you enjoy reading this issue as much as we enjoyed putting it toge...