WTIS Media Kit 2016

MEDIA KIT YOUR NEIGHBORHOOD INSPIRATION STATION AM 1110

Debra Evans

M-F 7am-9am

Herman Cain

M-F 11am-2pm

www.wtis1110.com

Pete O’Shea

M-F 3pm-6pm

ABOUT US “WTIS is the oldest Christian station in the Tampa Bay area celebrating 40 years in that format in 2016.”

HISTORY Inspiration AM 1110 WTIS was first FCC-licensed as WALT in 1946. Its clear channel signal of 10,000 watts was Tampa Bay’s first Top 40s station, ranking number one in Tampa in 1958 with a format change in 1965. Beginning in 1970, WALT 1110 AM became the AM counterpart to the legendary WQYK FM in Tampa booming its top-rated country programming to 8 counties in the Tampa Bay area.

The station underwent a format change in 1976 by its local owners to its current focus on faith, families, and freedom in the Christian perspective. WTIS is celebrating 70 years on air in 2016 as your neighborhood inspiration station and is known by its large faithful audience who have tuned in to talk faith, family, and freedom issues with its local and national program hosts

WHO WE ARE Our programming offers our community of Tampa Bay families information and empowerment to address matters affecting their spiritual, emotional, physical, and financial health. We are innovators in the Christian lifestyle format, both live and local.

WTIS is a powerful 10,000 watt day-time signal. Our signal that covers Hillsborough, Pasco, Polk, Pinellas, Manatee, and Hardee counties gathers the community of loyal listeners both on air and online at www.wtis1110. com where our programs stream live and archive there as well.

In January 2016, we celebrated 70 years on air and 40 years of Christian lifestyle!

Whether you have used radio before or you are now ready to take the first step, WTIS offers long form programming, short form features, and commercial advertising produced in our cutting edge studios with the ability to take live calls. We invite you to let the WTIS team show you how we can help your message touch hearts and reach a receptive loyal local audience.

ON AIR

WTIS Radio offers listener loyalty, lower cost, and higher responses with unparalleled coverage in the Tampa Bay market!

MULTIMEDIA MARKETING A weekly or daily radio broadcast that includes a web presence with online streaming and on-demand archives along with social media (Facebook and Twitter) is a cost effective multimedia marketing plan. Radio remains the most listened form of media and coupled with online and social media is an amazing opportunity to become a trusted part of listeners’ family. Listeners who hear you on a regular basis come to know and trust you. Multimedia means they will hear you everywhere.

With the programs of over 25 local hosts and the community created by a live morning and weekday noon-time program, WTIS uses social media to cross promote your message to the audiences of those programs. The WTIS mobile app on your Android or iPhone makes your program available to an even wider audience. Discover how radio can help you dominate your iTunes category.

Inspiration AM 1110 seeks to glorify Him by serving the Tampa Bay community. Let us show you how the tools of on air, online, and social media can be used to inspire your audience and help them stay connected. On air Inspiration AM 1110 reaches six counties. We hear from radio listeners in Europe

- honest! WTIS online and through social media reaches around the globe with your message.

YOUR PROGRAM’S FORMAT We can create a program with you to air weekly or air daily right here on Inspiration AM 1110 with the ability, if desired, to take live calls on air or a shortform feature. Or, you may choose to sponsor a program like one of our long-term ministries Pastor J. Vernon McGee and Joyce Meyer, among others, the news, traffic, or a short form feature that airs on WTIS. Another option is to tape a program in our state of the art studios with produced features like an opening, closing, and commercial spots during the broadcast.

COMMERCIALS/PROMOTIONAL ANNOUNCEMENTS We can produce and air :30 and :60 second spots or public service announcements professionally produced in WTIS studios. We offer original production with voices, music, and copy writing highlighting your message to loyal audiences of Pete O’Shea, Herman Cain, and our local hosts.

COVERAGE AREA

FRINGE DISTANT LOCAL

PROGRAMS & SHOWS THE HERMAN CAIN SHOW The nationally syndicated Herman Cain Show airs exclusively on Inspiration AM 1110 from 11am to 2pm. Herman disseminates the headlines factually to Tampa Bay listeners - with humor, with passion, and with heart. His lifetime of business experience and leadership parlays into engaging, interactive radio.

Herman Cain has a compelling story to share with his listeners. Inspired by the work ethic and character of his parents, Herman earned a master’s degree from Purdue University while working for the Department of the Navy. His experience at Coca-Cola, Pillsbury, and then a successful turn-around at Godfather’s Pizza give him creditability as he discusses the ruling class with listeners who work each day to serve God and their families. He understands living within one’s means and speaks with callers with a variety of opinions with grace and humor.

The Herman Cain Show is well-produced, engaging, and a proven audience-pleaser. His listeners are passionate about the Hermanator taking on the day’s headlines educating and empowering each of us. Herman urges his listeners each Thursday during the Guilding Principles of Success (GPS) feature that success is a journey, and Herman is there to help you navigate it!. Herman urges listeners to email their questions regarding education, business, personal success, or leadership. On Thursdays at the bottom of the second hour Herman shares his advice to help YOU achieve YOUR version of the American Dream!

THE PETE O’SHEA SHOW The Pete O’Shea Show, heard each weekday afternoon from 3pm to 6pm, is Tampa’s daily dose of local guests, topics, and issues all to the glory of our Savior. Host Pete O’Shea is a veteran broadcaster, stand-up comedian, and local Tampa Bay Youth Minister. During his daily show, The Pete O’Shea Show, Pete is a galvanizing presence in our Ecumenical community and a firm believer in the mindset of bringing everyone together through Jesus to be one strong and vibrant faith based community here in Tampa Bay. Pete shines a light on the people, churches and ministries that are making a positive impact on our area.

He is starting a “Love Revolution” with everyone he encounters, commissioning every man, woman and child to repeat his mantra to each other, “I Love You and I Love Jesus!” Tune in each weekday to hear what Pete will do next to inspire and uplift, with the hope of making this an even better place to live, work and worship and fill the community with prayers for those in need.

Pete also gets out in the Tampa Bay community, motivating and preaching the Gospels at revivals, conferences and any special event were Christians gather. Ask him to come and speak to your group or call him about bringing your group to join him on air.

PROGRAMS & SHOWS DEBRA EVANS IN THE MORNING Each weekday morning until 9, Debra Evans in the Morning brings you family-friendly, faith-filled, fun content to start your day. The entire family can listen on your way to start your day entertained with pet talk, fun and fabulous topics, and Debra’s humor and heart for His word in our local world.

In Debra’s best selling book, But for God, she shares the story of how God lifted her from the ashes of poverty, abuse, and abandonment to become an international speaker, Bible teacher, and radio host. In Debra’s But for God segment each day, Debra points her listeners to a hope you may have never dreamed of and helps you to personalize His word in your world.

From internationally known Christian artists, to authors, to newsmakers, Debra tells you how to look at our world here in Tampa Bay with eyes who know His word. She educates, empowers, and entertains you and your family with her joy and laughter. She talks food, fashion, beauty, faith, and stories of how He has changed lives. Debra Evans in the Morning is not to be missed; her audience is loyal and large.

NEIGHBORHOOD HOSTS Since 1946 Your Neighborhood Inspiration Station WTIS has been part of the Tampa Bay community. In addition to national news and syndicated hosts that include Joyce Meyer and Dr. Charles Stanley, among others, WTIS has consistently offered local residents the chance to bring their voice to the microphone. The neighborhood hosts on WTIS include Pastor Tim Kelley, who over many years has built a local congregation from his daily Grace Thoughts message and who roots the Patriots on during football season. Charles Boxsley teaches us Sunday mornings about God’s plan of abundance for each of our lives and our pocketbooks. Dr. Pat Clarke brings an impassioned message of salvation through knowing His word and how He leads each of us to grow our faith. There are many more from Jennifer Alden’s One JAM Nation, Niki Cross’ Like Daddy Used to Say, Jesse and Clifford on The Hour of Blessing, Jan Natoli on Midnight Cry, and Lynn Barber and the local county extension services staff on Garden Talk each Saturday morning. There are many more local hosts whose programs air on WTIS. Radio reaches people’s hearts as well as their ears and can change their lives. Radio can also tell the community what you offer from your business or practice and as importantly tell your story in a way that no print ad, television spot, or :60 second commercial can do. You become part of their family as they listen and learn and participate with the local neighborhood hosts right here on your neighborhood inspiration WTIS.

TESTIMONIALS

“ “ “ “ “

KATY NEAL Law Firm of Carey, Leisure and Neal “We appear on The Pete O’Shea Show to showcase our passion and compassion for the clients we serve. Our entire firm is dedicated to helping people with all of their needs during a dark time by using our expertise and our faith. We love our clients and go above and beyond for them. We get to explain that to the WTIS listeners on a weekly basis and that has helped us to gain new clients and cement our impeccable reputation. Pete and everyone at WTIS really care about us and that is awesome.”

DR. TRACIE LEONHARDT Peaks of Health Metabolic Medical Center “WTIS has helped me build my practice over the past year and I submitted my interviews with Pete O’Shea to the Dr. Oz television show and now I am a preferred provider and an on-air contributor to that national television show. WTIS is a great way for me to get new patients and educate the public about the cutting edge type of medicine that I practice.”

PASTOR ANTHONY MCDANIEL Lead Pastor - Abundant Life Ministries in Largo “WTIS provides us with a strong vehicle to outreach and evangelize to all of Tampa Bay. I can test drive sermon ideas, recap last week’s service and speak about current events from a Biblical perspective. Pete and I have a lot of fun together on the air and that shows people that you can have fun and be a dedicated Christian. WTIS has the listeners we are looking for and we can marry this to our other media outlets. Our church has grown from our participation with WTIS AM 1110.”

RONNIE POWNALL Founder & Executive Director - The Dream Center Metro “I want people to know that they can only achieve true freedom through a personal relationship with Jesus Christ. I love being on Pete’s show each week because he agrees with that. Pete has a great way of making everyone feel comfortable and blessed.

We are stronger together and the partnership between Dream Center Metro and WTIS AM 1110 allows us both to serve the Kingdom even better. Our events generate much more interest in the community now.”

PASTOR TIM KELLEY Grace Connection Church “For the past 20 years, Grace Connection Church has built its congregation from Grace Thoughts heard every weekday morning on Inspiration AM 1110 Tampa. Thank you.”

DEMOGRAPHICS LISTENER PROFILES

LISTENER LOYALTY

Those of Christian lifestyle and seekers both listen Advertising on a radio format that includes spiritual to radio with a spiritual message and are family programming and talk programs is known for its oriented. They tend to drive larger vehicles, buy unusually high results. The reason is the loyalty of the more food and clothes, and travel frequently.

WTIS listening audience.

This format has more female listeners than any other radio format. There WHO YOUR COMMERCIAL is a considerable audience in LISTENS TO An amazing 95% of drivers the 25-54 age group and over CHRISTIAN RADIO? are listening to their car 80% of listeners are married radios. In fact, Tampa Bay’s and have children.

Did you know that there are over 1,300 busy roads sets the stage Christian Radio stations in America? for the average listener In the latter part of the 1980’s, and spending over three hours continuing today, Christian Radio is the Those who listen to radio each day to radio. Your fastest growing radio format in the that airs a spiritual message message on Inspiration and talk programs pay AM 1110 is heard on WTIS’ United States. More Christian format closer attention and listen powerful 10,000 watt signal stations went on the air than Rock longer to the on-air message throughout the Tampa Bay and Roll or Country Music! than any other radio format. listening area.

ATTENTION

LISTENER PROFILE LISTENER AGE RANGE Under 18 18-24 25-34 35-44 45-54 55-64 65 & Up

LISTENER MARITAL STATUS

< 1%

9% Never Married 5% Widowed 5% Divorced

< 1%

Married 81%

23%

5% Separated

29% 20% 15% 12%

LISTENER GENDER DISTRIBUTION

LISTENERS WITH CHILDREN

MALE 54%

34%

FEMALE 46%

36% 21% 6%

LISTENER EDUCATION LEVELS LISTENER CHURCH ACTIVITY Under 18 Some High School

1%

High School Trade/Tech School

Attend Worship Service

68%

Attend Sunday School

51%

Attend Small Group

38%

Teach Sunday School

37%

Church Leadership

33%

Lead Small Group

16%

5%

Some College

26%

College Graduate Post Graduate

98% 4%

28%

23%

RATE CARD WTIS Commercial Spot Rates 60 Second Spot $49 ROS* 30 Second Spot $38 ROS*

WTIS Program Air Time Rates 52 Minute Program $199* 26 Minute Program $149* Rates Effective January 1, 2016 *Consideration for long term commitment.

311 112th Ave. NE St. Petersburg, FL 33716

YOUR NEIGHBORHOOD INSPIRATION STATION AM 1110 Since 1976

Tel: 727-579-1110 Fax: 727-578-1110

www.wtis1110.com