DNA - Your Strategic Finance Partner

Welcome to DNA Financial Solutions: Your Strategic Finance Partner Personalised Financial Solutions for Property Investors, Business Owners, and Entrepreneurs

Contents

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2. Introduction to DNA

11. Getting started

3. Our promise

14. Referring new clients

5. The service we offer

15. The journey through DNA

7. We work with clients from across the globe

17. Commitment to quality

9. Why partner with us?

19. Rewards and incentives

Introduction to DNA Financial Solutions DNA is the new generation of finance and insurance, established in 2017 with over 40 years industry experience at board level we have since become one of the UK’s fastest growing brokerages supporting both individuals and businesses across a multitude of financing needs.

Our success is supported by our talented and dedicated team, our tech focus which has in turn allowed us evolve processes and optimise client experiences and our passion towards building strong and lasting relationships with our partner firms.

We are skilled in all aspects of secured and unsecured property finance including residential, investment and commercial property, land acquisition and development funding, business or asset finance, as well as personal and corporate protection.

We specialise in providing professional advice & insight in areas others either can’t or won’t. From supporting home-movers with complex circumstances to providing property investors from all around the world the expert guidance to capitalise and build their UK property portfolios. We offer entrepreneurs, property investors and business owners access to finance and insurance that enables their ever evolving strategies to flourish.

Our mission Our mission as an industry-leading, tech-focused finance and insurance brokerage, is to prioritise our clients’ needs and outcomes above all else.

We strive to provide innovative solutions and exceptional service through our expertise and cutting-edge systems. Our aim is to advise and empower our clients to make informed decisions that will positively impact their finance & insurance goals. We believe in transparency, honesty, and integrity, and will work tirelessly to ensure that our clients’ best interests are always at the forefront of everything we do.

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Our Promise The DNA team is committed to providing the highest quality advice and service in the UK. Central to this commitment is our three point promise.

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Speed

Service

Support

We work quickly and proactively to move through every stage in the process, from initial contact to completion.

Our commitment to service means our clients can rely on us to handle the complexities of financial transactions, allowing them to focus on their daily lives. They are able to rely on us to connect the dots between all parties, ensuring seamless communication and a stress-free client experience

Each client has a dedicated advisor and case manager who are there to provide continuous support throughout the process.

Having these dedicated contacts ensures the client always has someone to turn to for guidance and assistance allowing a smoother journey.

I have been a client of DNA Financial Services for the past six years, and I couldn’t be more satisfied with their services. They have consistently provided exceptional support and expertise in managing my buy-to-let mortgage needs.

From the very beginning, the team at DNA Financial Services has demonstrated a deep understanding of the mortgage market. They offer tailored advice that perfectly matches my investment strategy and financial goals.

Their professionalism and dedication have made the entire process smooth and stress-free.

One of the standout features of DNA Financial Services is their proactive approach. They keep me updated on market trends, interest rate changes, and new mortgage products that might benefit my portfolio. Their ability to anticipate my needs and provide timely solutions has saved me both time and money.

The customer service is outstanding. The team is always available to answer questions, provide updates, and offer reassurance throughout the application process. They handle all the paperwork meticulously, ensuring that every detail is taken care of.

I highly recommend DNA Financial Services to anyone in need of a reliable and knowledgeable mortgage broker. Their commitment to their clients and expertise in the field make them a top choice for both new and experienced property investors. Thank you, DNA Financial Services, for your excellent service over the years!

Jatinder R.

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The Services We Offer Financial

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Buy to Let

Development

- Serviced accommodation

Commercial

- Short term and holiday let

Auction Finance

- HMO and multi-unit

Holiday Let

- Student and corporate tenancies

Land Acquisition

- Social housing

Business & Corporate Finance

New Build Investment

Asset Finance

Bridging Finance

Second Charge

Residential

And more

Protection Life Insurance

Shareholder Protection

Critical Illness

Buildings & Contents

Income Protection

Landlord Insurance

Corporate Protection

Private Medical

Relevant Life Insurance

And more

Key Person Protection

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We Work with Clients from Across the Globe We are able to provide services to all clients who require financing for UK real estate including UK residents, Expats and foreign nationals, this includes for residential and investment, long and short-term finance options.

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Why Partner With Us? Partnering with DNA Financial Solutions offers a range of benefits designed to help you and your clients. These include: • Nationwide presence with a well-established and respected brand • A dedicated, professional & passionate partner with industry leading experience, knowledge and expertise at your disposal • Tech focussed and innovative brokerage • Our commitment to mutual success and understanding that collaboration is key to success • Strategic marketing to amplify client reach and engagement • 1 to 1 relationship management with our dedicated Success & Progression team • Our promise to service excellence for every client • Transparency and integrity with every action so you can trust everything we do is with the clients at heart • Adaptability and a willingness to evolve systems and processes over time to maintain the most efficient and effective relationships without the headache • Easy to use CRM & referral platforms • Financial incentives on all offers and completions for your teams and business • Weekly rate releases to keep you up to date with the current market

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Drew and Lee have been outstanding from start to finish! To be honest the entire mortgage team at DNA are brilliant - there is always someone available to answer your questions. They handle each case with such care, sourcing the absolute best product.

Their speed, quality of communication and expertise are second to none! I couldn’t recommend more and will be using DNA for all my future mortgage needs! Thank you all.

Charlotte M.

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Getting started with your account Embarking on your partnership with DNA involves a handful of key steps to ensure a seamless onboarding. Following your meeting with our CEO Hugh, you will receive our DNA ‘Welcome Pack’ with step-by-step instructions confirming everything your need for us to kickstart your account:

• Partner Application – Complete and return the partnership application form to officially begin collaborating.

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•

artnership Agreement – Once the application has been returned, we’ll P issue out your personalised agreement confirming remuneration and any agreed terms and conditions

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uccess and Progression Introduction – Meet your key point of contact at S DNA for the ongoing development of our partnership

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eet the team – Receive your introduction to the people that will be M progressing the applications.

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ead Referral Process – Receive your guide on how to refer new leads, L review existing transactions & other helpful tools

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ngoing training & development – Our Success & Progression team will O arrange for in person meetings and events to maintain a strong relationship

Fantastic company. Excellent advice and completion of a complicated remortgage and refinance.

Bridge loan and purchase of a new buy to let property. Any questions I had along the process were answered quickly and professionally. They essentially held my hand through the process and something that was relatively new to me. Special thanks to Salyia who was fantastic. A Great company that I would highly recommend and will be using DNA for all my future ventures.

David B.

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Referring New Clients Best Practice for referring new clients, please submit details directly into the Smatr364 CRM or forward all necessary information to clientservices@dnafs.co.uk, Ensure to include: • Full Name • Email • Phone number • Brief comment regarding what the client is looking to do • Security address • Purchase Price • Available deposit

• Personal name of Limited company • Rental expectation (If applicable) • Client experience and portfolio (If applicable) • Any quirky or noteworthy information

New developments If you are referring a client purchasing in a new build development we will require the information for the development – Please see onboarding for new development sheet for the information required.

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The Journey Through DNA Once you’ve made a referral, here’s what happens next...

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Client Services

Brokers

Case Managers

Our front-line team gathers preliminary details about the client and their project, ensuring a smooth and informative introduction to our services. They coordinate and schedule appointments, connecting clients with the appropriate broker for their needs.

Our brokers, each with their own speciality, obtain a full fact-find and information on client’s circumstance to provide personalised advice and source finance products to be able to deliver custom finance terms. They work 1-1 with a case manager on all projects.

Upon client approval, our case management team takes the wheel, submitting an application to the chosen lender, liaising with all parties to obtain the clients mortgage offer and supporting through to successful completion.

Protection With a formal finance offer in place, if require/ requested, our insurance advisors can assist to secure clients projects and future with comprehensive insurance solutions.

Partnership Director & Client success and Progression Lead These are your main contacts for operational support, assistance and feedback dedicated to your success with DNA.

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Commitment to Quality We are committed in our dedication to quality to our partners and our clients, we demonstrate this through: • Our dedicated success and progression lead is on hand to ensure the satisfaction, retention and success of clients aswell as partners. She will keep in touch with your team on a regular basis as needed, provide support, information and training so that you and your team are ‘in the know’ about all things DNA and the current market. Your success and progression lead is an open channel for feedback from partners and clients, to foster growth and improve processes.

• Our direct authorisation with the Financial Conduct Authority (FCA), ensuring strict adherence to regulatory standards and providing clients with peace of mind. Furthermore, our memberships in esteemed industry bodies such as the Financial Intermediary & Broker Association (FIBA) and more, further attest to our commitment to excellence and upholding the highest service standards in the industry.

FCA Direct Authorisation FRN: 926435

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My initial communication with DNA was with Drew who was very patient with my uncertainty around property financing. More recently I have been supported by David B and Anne J whose efficiency and knowledge have super impressed me and made me feel confident about using DNA’s services now and in the future. This is quite a scary time for someone new to investing in property and they have explained options clearly and guided me towards decisions for potentially the best outcomes. Thank you x Kathryn H.

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Rewards and Incentives We believe in recognizing the invaluable contributions of our partners in addition to providing personalized support, resources and co-marketing opportunities you can earn a generous £50 voucher on client who we are able to successfully obtain a mortgage offer for. It doesn’t stop there as upon completion of a case you will also receive a percentage of the procuration fee we receive from the lender. It is our way of saying thankyou for your trust and dedication to our partnership.

In addition to the above, we also understand that a successful partnership is built on more than financial incentives. We are keen to develop all of our partnerships with in-person social events, as well as personalised treats to keep everyone motivated.

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Just wanted to say that I highly recommend DNA Financial Solutions for their consultation and brokering services. The Protection Advisor that consulted with me regarding Life Insurance was extremely helpful and very knowledgeable in coming up with a plan that suited my needs and expectations (I did have one in place before which I have now cancelled as this is better suited.). I am also currently in the process of obtaining finance solutions for my current property goals (a different department). I am considering Health Insurance and Contents Insurance with them in the near future. I say all this because for me to have everything in one place (provided it’s a good service of course!) makes things so much easier for a number of reasons.

William H.

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FAQs

Do we charge a fee?

How do I get updates on lead referrals?

We do charge a fee for our services and will be

To view the latest notes on a case you can view these

based upon the client’s specific circumstance.

by logging into the CRM and viewing your leads

Subject to those circumstances the fees will often

referrals on the dashboard.

be in the region of £595 up to 1% however the fee is only payable once they receive a full credit-backed mortgage offer.

How quickly are new leads contacted?

All new referrals will be contacted within 4 hours of the being sent across. If, however the lead is needed

What documents are required from clients in order

to be contacted sooner than this, or at a specified

for us to submit a full application?

time requested then please make us aware upon

In order to submit a full mortgage application as

sending the referral and we will ensure it is contacted

standard we require, ID, Proof of address, Evidence of

within the requested timeframe

income and expenditure and property details. There may be additional requirements but this is on a case by case basis.

How long does a mortgage application take?

A mortgage application can typically take anywhere between a couple of days to a couple of weeks to

How do I send a lead over to DNA?

process. The key factors behind how quickly we can

In order to send a referral over to us this can be

progress the mortgage application will generally

sent via our CRM (Please contact your success and

speaking, include: lender service levels, how quickly

progression lead if you require a log in to be set-up

the client can gather the required documents, how

on this) or alternatively you can email the lead over to

straightforward the circumstances are and how

clientservices@dnafs.co.uk

quickly we receive responses to any specific or additional requirements

Who do I contact in relating to any referral payments and invoicing?

What does loan to value mean (LTV)?

Please contact our accounts team on accounts@

Loan to value, or LTV, is a calculation which expresses

dnafs.co.uk

the value of your mortgage as a percentage of the value of your property: loan / value x 100 = LTV % The LTV is important, because across the mortgage market, lower interest rates tend to be offered to those with lower LTVs, for example less than 60%.

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How many lenders do we have access to?

Who can I contact?

DNA operates as a whole of market intermediary with access to multiple lenders. This gives us the

Primary Contact

ability to ensure that we are comparing, advising,

Partnership Director & Client Success Manager, your

and recommending the most suitable mortgage or

go-to for inquiries and support.

finance option for your clients requirements. Within the process, the advisor will present the client with

For Updates

lenders’ offers or terms and conditions and will explain

Reach out to your Client Success Manager at 01422

the differences between options to assist them in in

557240 or view live updates via CRM/SharePoint for

proceeding with the right product.

the latest information.

IT Troubles

What are the Key benefits of partnering with DNA?

Our account support team is here to resolve any

Partnering with DNA Financial Solutions offers

technical issues.

several benefits including: streamlined financing process for clients, increased client satisfaction and

Marketing Ideas

loyalty, access to a wide range of loan products

Forward your innovative ideas to

and lenders, enhanced professional credibility and

partners@dnafs.co.uk.

reputation and potential for increased revenue through referral commissions.

Commission Queries For details about commission payments contact accounts@dnafs.co.uk.

What is the advantage of using DNA Financial Solutions over dealing directly with a bank or lender?

When you work with DNA Financial Solutions, you gain access to a broad range of lenders and mortgage products, including those not available to the general public. The expertise of their team allows them to find innovative and flexible solutions for complex cases. Additionally, they can often negotiate better rates and terms on your behalf, resulting in a more favourable mortgage outcome than if you approached a lender directly.

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