9 Benefits of Automation in Data Mining Process

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9 Benefits of Automation in Data Mining Process When retailers want to wean away customers from competitors, they must entice them with customized coupons. And to tailor personalized coupons, it’s important to understand a customer’s individual purchase history. The history must be analyzed to discover the products they prefer buying and the promotions that they would likely be interested in. But how do you get access to this information from an alien domain. By scraping information from their website. And the easiest and safest way to scoop data from your competitors website is through automated data mining

What Is Data Mining We live in the age of massive data production. Every service or gadget we use generates a lot of information, and some of which like Facebook runs into hundreds of terabytes each day. All this data is a treasure mine of information which we can use to make a better product or deliver more efficient services. This process of collecting and analysing data to make sense of it is called Data Mining.

Automation Fuels Digital Transformation Digital transformation is the process of transforming a business with advanced technology to improve efficiency and revenue streams. Unlike an isolated IT project like moving processes to the cloud, it consists of a combination of projects that transforms every component of your business to be digital-first. Among all the technologies involved, automation has proved to be the springboard for launching digital transformation initiatives.

Automation is the most critical step towards digitalization because when implemented end-to-end the entire team benefits from an improved, transparent and time saving workflow. Automating routine day-to-day workflows lies at the heart of successful digital transformation because it drives productivity, improves security, makes your process more compliant, flexible and scalable.

Benefits of Automation in Data Mining 1) Automation Reduces Costs

Automation is the most viable option for business owners to save on costs. The biggest way of realizing cost savings through automation is reduction of employee hours. Automation has obviated the need to have an entire assembly line of people in manufacturing units because these tasks can now be done more quickly and less expensively. Further, automation has helped to streamline processes within a business. This has helped to identify and eliminate inefficiencies within the business resulting in cost savings. These asides, automation can be used to reduce incidental costs associated with a business process like eliminating the need to send physical invoices through mail service and replacing it with automated delivery of invoices through email.


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