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“OUTREACHNC IS AN EFFECTIVE PRODUCT for us to reach older adults in our region and market. The editorial complements our service offerings and provides engaging content for the readers.” —VINCENT BENBENEK Vice President Marketing & Outreach Cape Fear Valley Health System, Fayetteville
OutreachNC.com | 910.692.9609
informative educational entertaining conversational homegrown
magazine is an award-winning, monthly lifestyle publication designed for “Navigating Your Second 50,” and reaching this growing baby boomer consumer demographic. Since printing our premier issue in February 2010, we strive to fill the pages with both features and informative columns. Articles showcase national and local spotlights in the Sandhills and Southern Piedmont. Expert columnists provide professional insight to help readers age with success. Inside OutreachNC, you’ll find:
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Ask the Expert Q&A Caregiver Advice & Support Carolina Conversations Feature Cooking Simple Recipes Consumer Tips
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Estate & Financial Planning Grey Matter Games Heath & Wellness Humor Columns Literary Circle Book Reviews
value Let us tailor a plan to help grow your business!
FEBRUARY: MARCH: APRIL: MAY: JUNE:
Fit After 50 Downsizing By Design Mindful Aging Careers & Volunteers
Long-Term Care Planning Medicare Updates Original Feature Stories Volunteer Opportunities And More!
1. regional lifestyle magazine 2. educated, affluent age 50+ readership 3. 9-county coverage 4. 300+ FREE distribution points 5. reach 50,000 readers monthly 6. 95% or better market penetration 7. print/online accessibility 8. entertaining, original feature stories 9. informative columns by N.C. experts 10. reach a growing Boomer demographic!
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2017 JULY: AUGUST: SEPTEMBER: OCTOBER
Food for Thought Living Social Retire NC Slow Medicine
Planning With Purpose
Leaving A Legacy
Media Award Winner 2012 & 2014
Merit Award Winner Editorial 2016
PRINT Our 9-county distribution region in south central North Carolina includes 300+ DISTRIBUTION POINTS in:
ABERDEEN BISCOE CAMERON CANDOR CARTHAGE ELLERBE FAYETTEVILLE HAMLET HOPE MILLS LAURINBURG
LILLINGTON PEMBROKE PINEHURST RAEFORD ROBBINS ROCKINGHAM SANFORD
Current and previous issues are available to readers through OutreachNC.com and Issuu.com with clickable links.
SOUTHERN PINES SPRING LAKE TROY VASS WAGRAM WEST END WHISPERING PINES
REACH 50,000+ READERS MONTHLY
For specific rack locations, visit www.OutreachNC.com and click Contact, then Rack Locations.
REACH ‘HIGH VALUE’ CONSUMERS: Magazine readers are better educated, have higher purchasing power. A LASTING MESSAGE: Consumers clip and save magazine ads for future reference. They provide a lasting, durable message with time to study a brand’s benefits. THE MOST INFORMATIVE MEDIUM: Magazines influence purchase behavior early in the decision-making process, giving readers ideas of what to buy, more so than newspapers or TV. FLEXIBILITY: Magazines provide opportunities for inserts, supplements, advertorials and a variety of size and positioning options to meet the advertiser’s specific creative needs. Older adults are rapidly becoming the largest market segment in society and POSSESS THE MOST PURCHASING POWER OF ANY DEMOGRAPHIC, according to a task force at the International Longevity Center in New York.
BABY BOOMERS (BORN 1946-1964): • • • • • • • • • • • • •
CONTROL 50 PERCENT OF THE WEALTH IN THE U.S. Are the leading consumers in 119 out of 123 Consumer Packaged Goods Spend more money on technology at an average of $650 per month 53 percent are on Facebook (driven in part by grandchildren) 71 percent of Boomers go online every day Purchase 62.5 percent of new cars Purchase 80 percent of luxury travel Spend more than any other generation on health care Care for a parent or family member and children Spend a lot of their wealth on their grandchildren Respond best to print material that incorporate feelings of familiarity Buy experiences or services over things Have a strong tendency to let experts take care of them
SILENT GENERATION (BORN 1927-1945): In 1989, the median older American (age 62 and up) had about four times the wealth of someone under the age of 40. NOW, THE OLDER GENERATION IS NINE TIMES AS WEALTHY.
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3.875” x 4.5625” QUARTER PAGE VERTICAL
AD SIZE Back Cover Inside Back Cover Inside Front Cover Full Page Two Thirds Page Half Page One Third Page Quarter Page Sixth Page Eighth Page
5.875” x 9.25”
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3.875” x 9.25” HALF PAGE VERTICAL
2.6” x 4.562” SIXTH PAGE
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2.6” x 9.25”
7.875” x 4.5625” HALF PAGE HORIZONTAL
ONE THIRD PAGE
3.875” x 2.25” EIGHTH PAGE
2.25” x 2” RESOURCE MARKETPLACE
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676 NW Broad St PO Box 2478 Southern Pines, NC 28388
Reach baby boomers readers "Navigating Your Second 50" throughout the Sandhills and Southern Piedmont of North Carolina with OutreachNC maga...