YARA INTERNATIONAL

AFRICA YA R A I N T E R N AT I O N A L

Combining local knowledge with world-leading agronomic practicesÂ

Y A R A

I N T E R N AT I O N A L

The Farming Facilitator Yara International is helping to tackle food security and sustainability issues across Africa through a hunger for innovation and unwavering ethical standards Writer: Tom Wadlow | Project Manager: Lewis Bush

2

WWW.AFRICAOUTLOOKMAG.COM

A

I

G

R

I

C

U

n 1898 the President of the British Royal Academy of Sciences, Sir William Crookes, said that “England and all civilised nations stand in deadly peril of not having enough to eat.”

Predicting a worldwide famine within a few decades, his speech sent shockwaves through the scientific community, and although this catastrophe did not fully materialise, many parts of Europe suffered from severe shortages of food.

In 1905, seven years after Crookes made his warning, Norsk Hydro was founded in Norway by Sam Eyde and

L

T

U

R

E

Kristian Birkeland to help solve the problem of emerging famine.

Now known as Yara International, the crop nutrition and precision farming solution specialist employs more than 17,000 people across activities in over 60 countries, generating revenues of $11.4 billion in 2017. In 2018, Yara adjusted its strategy with the goal of being the crop nutrition company of the future, focussing on providing farmers with the best solutions for their crops, not just fertiliser products. This includes innovation in key business areas, a focus on digital farming, as well

AFRICA

as growing scalable crop nutrition solutions.

Ten of these 60 countries are on the African continent, with Ig Ferreira serving as Regional Director for Southern Africa, responsible for operations in Zambia, Mozambique, Malawi and its major market South Africa.

“We combine the world’s best agronomic practices and resources with local knowledge to tackle major challenges such as resource management, food security and environmental sustainability,” he says.

WWW.AFRICAOUTLOOKMAG.COM

3

Y A R A

I N T E R N A T I O N A L

“Our work allows farmers to increase yields, improve product quality and reduce their environmental impact, while our environmental and industrial solutions improve air quality and reduce emissions, and are key ingredients in the production of a wide range of products.

“We foster an open culture of diversity and inclusion that promotes the safety and integrity of our employees, contractors, business partners, and society at large.”

Ethical empowerment

For Ferreira, it is this company culture and an uncompromising adherence to ethical standards that define Yara and everything it does.

“We expect integrity and an incredibly high internal ethical standard from all employees and from everyone we deal with, be it suppliers, contractors, customers and even our communities,” he continues.

“Another factor setting us apart from other companies is our safety standards. We go above and beyond to ensure that every employee and everyone we deal with goes home safely at the end of each day.

“Our operations are meticulously scrutinised to ensure that what we are doing is safe, not only for the people working at our sites, but also for surrounding communities.”

Yara also believes in hiring locally, finding the best talent possible in the countries it operates in.

Once hired, employees stand to benefit from the global reach of the organisation, the company offering opportunities to learn from all over the world, especially when training for key positions.

This philosophy of personal development is central to a long-term career in the business and helps to explain Yara’s low staff turnover rate.

YARA IN SOUTHERN AFRICA Yara’s African head office is in Johannesburg, with Ferreira’s Southern Cluster regional site located in Paarl in the Western Cape, where the company has a fertiliser blender operation supplying high quality nitrate-based blends.

In Malmesbury, also in the Western Cape, Yara built a state-ofthe-art liquid fertiliser plant in 2016, adding to the Cape Town facility which specialises in urea-based blends.

In the Eastern Cape, the company opened a urea-based blender site at Port Elizabeth in 2016, with two more blenders established in Durban in 2018, providing a springboard from which to expand into the northern parts of South Africa.

Regarding the rest of the Southern Cluster, Yara acquired Greenbelt Fertilizers during 2015. Currently the firm has a regional office in Lusaka looking after Zambia, Mozambique and Malawi, with customers in these countries supplied through the port of Beira in Mozambique, where Yara also invested in a blender in late 2018.

Decentralised warehousing facilities in all these countries will ensure cost effective product availability to customers.

PORT STEVEDORING The link between ship and shore Port Services (Pty) Ltd - commonly known as Port Stevedoring (PS) commenced trading in Durban in 1994 and experienced significant growth in a short period, expanding operations to Cape Town and later to Saldanha, Port Elizabeth and Ngqura. In 2017 PS became a wholly-owned subsidiary of FPT Investments (Pty) Ltd which owns a number of logistics companies throughout Southern Africa.

Stevedores are the key role players in the loading and discharging of cargo from ships. As all operational activities are time and rate based, the company’s expertise and focus plays a major role in the safe and efficient turnaround of ships handled.

PS is a General Stevedore with the necessary expertise and equipment - all painted in the company’s standout sky-blue colour - to handle virtually any cargo, though its main activity is focused on bulk cargoes which it works through all South African ports, offering clients efficient and cost competitive services.

PS has many longstanding relationships in the shipping industry and within this context, has been discharging bulk fertilisers for Yara in Cape Town for about 20 years, being proud of the reputation and relationships that it has established.

The agile nature of PS has ensured that the company adapts to the everchanging landscape of the stevedoring Xxxxxxxx xxxxxxxx business throughxxxxxxxxxxx innovationxxxxxxxxx and continuous investment in equipment and people. Key partnerships with stakeholders have cemented the company’s reputation as a preferred bulk cargo handling specialist.

T +27 21 401 8847 E info@portstevedoring.co.za

www.portstevedoring.co.za Xxxxxxxx xxxxxxxx xxxxxxxxxxx xxxxxxxxx

4

WWW.AFRICAOUTLOOKMAG.COM

Port Stevedoring operate in the following ports Cape Town | Durban | Port Elizabeth | Ngqura | Saldanha

T: +27 21 401 8847 E: info@portstevedoring.co.za www.portstevedoring.co.za

Y A R A

I N T E R N A T I O N A L

company to a research-driven, farmercentric company,” Ferreira reveals.

“The farmers have always been at the centre of what we do, but now we are able to recommend better solutions for them with the research to support the recommendations.”

Yara’s R&D capacity is a key differentiator. Around 70 percent of the world’s usable water is used in Fertile ground agricultural practices, a fact which Ferreira has been working in the motivates the company to be at the fertiliser industry since 1986, formally transferring onto Yara’s books when it forefront of technological innovation so that farmers can better utilise their bought the company he was working lands. for.

This enables Yara to supply quality In recent years his focus has very products – in South Africa the firm is much been placed on expanding into, eastern and northern regions of South certified as a Product Steward by the Africa, the latter area being a particular International Fertilizer Association, target for the organisation during 2018. which recognises responsible business management processes across a “It has been a very interesting, product’s lifecycle, focusing on challenging and fruitful journey that I have walked with Yara as it has moved health, safety and environmental management. from a fertiliser production-focused Ferreira adds: “I am happy to say that we have an excellent retention rate of all skills and we mostly lose skills in a position either to promotion from within Yara (in which case the skill is not lost) or to retirement, when such skills have been transferred through our succession plans.”

SASOL

S

asol is an international integrated chemicals and energy company.

Sasol’s global chemicals business includes the marketing and sales of all chemical products, both in southern Africa and internationally. Our products are used in countless applications in our daily lives to add value, security and comfort.

Through Yara, Sasol Chemicals, our Fertilisers business supplies Ammonium Nitrate Solution (ANS), used for liquid fertiliser production. Yara also supplies Sasol’s granular Limestone Ammonium Nitrate 28 percent Nitrogen (LAN 28 percent), which can be used as pure nitrogen sources or a granular build for blending operations.

www.sasol.com

Overseas projects are particularly popular Around 70 percent of the world’s usable water is currently used in agricultural practices

6

WWW.AFRICAOUTLOOKMAG.COM

A

G

R

I

C

U

L

T

U

R

E

SASOL LAN 28 SUPERIOR EFFICACY | LOWER RISK | HIGHER PROFIT

Now available at your nearest Agri-retailer.

Sasol Chemicals, a division of Sasol South Africa Ltd. www.sasol.com

Outlook Creative Services

Outlook Publishing’s awardwinning in-house team is now utilising its extensive production skills to offer a full and bespoke range of editorial, design and marketing services via its new Outlook Creative Services division.

Our bags have many advantages to other material handling, shipping, and storing alternatives currently utilized, such as, corrugated boxes, paper bags, and fibre drums.

Reduced shipping costs; reduced storage space; eliminated spillage and duct problems, and flow control are a few of those advantages.

Umkhombe Bulk Bags don’t rush to sell you a cheap bag, we work hard with you to make sure the bag you get is the bag you need, tried and tested by you before you place that all important order.

F O R M O R E I N F O R M AT I O N V I S I T: www.outlookpublishing.com/creative-services

021 905 0800/1 | info@umkbb.co.za WWW.AFRICAOUTLOOKMAG.COM

7

Y A R A

I N T E R N A T I O N A L

“Commercial farmers in South Africa and in other parts Africa are without doubt amongst the best in the world and use the latest technology,” Ferreira continues. “They constantly look for the best global technology and improvise to adapt or develop specific technology to local conditions.”

Key to this is the close monitoring of

8

trends, no easy task given the nuances of individual markets.

“Trends vary widely from country to country and even within countries,” Ferreira adds. “Commercial producers are in a cost squeeze, having to become bigger and bigger to gain economies of scale – they are extremely well educated and run farms as true businesses. Their

WWW.AFRICAOUTLOOKMAG.COM

demands for technology, reliability, quality and knowledge are high. We focus on these influencing factors in our approach to business.

“On the small-scale side of the business we find farmers are thirsty for more knowledge in order to improve their farming practices and want to use products that will allow them to

A

G

R

I

C

U

L

T

U

R

E

population growth and many other challenges have changed the farming environment,” Ferreira says. “It is Yara’s mission to responsibly feed the world and protect the planet.

“In order to aid farmers in bettering their own lives, we use the best quality inputs in our products, and because of this, the effects are seen in the quality and yields of the crops. More, stronger, healthier crops allow for higher income for the farmers.”

And it is this impact which Ferreira hopes will see Yara itself continue to grow in importance and stature across the continent.

Yaya’s product development is geared towards supporting responsible agriculture processes

“In order to aid farmers in bettering their own lives, we use the best quality inputs in our products, and because of this, the effects are seen in the quality and yields of the crops”

produce more, better crops, which also guides our approach to the smallholder sector to ensure that the farmer is always at the centre of our business.”

These observations have helped to steer Yara’s offerings for these farmers, the company being a leading supplier of nitrates and nitrate-based NPKs. For example, it recently developed ProCote, a product which ensures the even coating of trace elements on fertilisers, while further innovation and launch of new solutions is slated for the next one to two years in the Southern Cluster.

A sustainable future

A major focus for Yara’s product development is sustainability, its solutions geared towards supporting responsible agriculture processes.

“Climate change, global warming,

Looking ahead to the future, he concludes: “I would really like to see Yara being considered as the number one supplier of sustainable crop nutrition solutions, and practices delivering value to all stakeholders while protecting the planet.

“I would be happy to report back to you that Yara has been able to develop more, and even better solutions so that producers are able to grow more, using less water and not damaging the ground we use to grow in. The efforts going into research and development in order to improve our offerings to our customers while protecting our planet are great, and I look forward to the future.”

Yara Africa Fertilizer (Pty) Ltd Tel: +27 21 8775300 www.yara.co.za

WWW.AFRICAOUTLOOKMAG.COM

9

Yara Africa Fertilizer (Pty) Ltd 10795 Lambrechstraat Huguenot 7645 Paarl, South Africa Tel: +27 21 8775300 www.yara.co.za

www.outlookpublishing.com