Trukai Industries

BUILDING A RICE INDUSTRY FOR THE PEOPLE OF PAPUA NEW GUINEA

TRUKAI INDUSTRIES

Producing for PNG Trukai Industries Ltd has been building up a national rice industry for more than 50 years, its work centred around community and people Project Manager: Josh Hyland

R

eally good food - a simple strapline but one that everybody can identify with.

As well as keeping us alive and healthy, food forms a focal point of social and family interaction, with few better feelings than providing relatives and friends with a tasty meal.

Papua New Guinea’s Trukai Industries Ltd is centred around this concept. The word Trukai originates from a saying in the local language - trupela kaikai - which translates to really good food.

Trukai began life as Ricegrowers – Australia Pty. Limited in 1970, and has played a central role in feeding Papua New Guineans ever since.

Back then, it exclusively dealt in the distribution of a single variety of white and brown rice, packed and

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delivered in polysac bags. In the half century since, Trukai has grown into the nation’s leading supplier of rice and is the only firm that manufacturers its products locally, serving as a true bedrock to the community.

This important PNG-centric milestone was reached in August 2019 when it launched Trukai Hamamas Rice.

It is 100 percent homegrown in the Rangiampum village in Umi, Morobe Province, grown from 275 hectares of rainfed crop in the Markham Valley before being milled and packaged at the firm’s main base in Lae. Speaking at the time of the announcement, CEO Greg Worthington-Eyre said: “It took a lot of hard work and commitment by our hardworking staff and the support from the Chingwam Rice Growers Cooperative in Umi in the Markham Valley; we are proud of this achievement.

“Rice is a challenging crop to grow in PNG and it requires a lot of work, technical expertise and investment.

Trukai has invested significantly in local rice development over the years and this milestone is a testament of our investment and commitment towards developing a local rice industry for PNG.”

Indeed, investing in local agriculture is the core of Trukai Industries, the company committing 200 million Papua New Guinean kina ($56.7 million) every year into industry infrastructure.

This includes its 220,000-tonne capacity rice mill and packing plant in Lae, 12 national supply centres which serve more than 80 wholesale and retail distributors, and 2,500-hectare

FOOD & DRINK

cattle farm at Erap, as well as the Gabmatzum Rice Research Farm.

Considerable investment comes from majority shareholder SunRice, which is Australia and the Pacific region’s leading rice production, manufacturing and marketing company.

CORPORATE CITIZEN Crucially, Trukai Industries is one third

owned by 40,000 Papua New Guinean shareholders, a structure which is facilitated through the Pacific Balanced Fund and underlines the organisation’s commitment to local people.

This is, undoubtedly, the hallmark of the enterprise.

Not only is it part-owned by thousands of Papuans, it employs more than 1,000 PNG citizens across

its operations, jobs which in turn help to support the lives of many thousands more in family networks and livelihoods of those involved in the wider supply chain.

Beyond the core activities of the company, Trukai Industries also manages one of the most comprehensive corporate social responsibility programmes in Papua New Guinea.

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TRUKAI INDUSTRIES

PRODUCT PORTFOLIO Since 1970, Trukai has expanded its portfolio to included several rice products which help to feed the people of Papua New Guinea.

These include: TRUKAI MEDIUM GRAIN RICE: Sold in quantities ranging from 500 grams to 20 kilos, this is known as the nation’s favourite rice brand.

TRUKAI JASMINE RICE: Fragrant rice ideal for Asian dishes.

TRUKAI NATURAL BROWN RICE: The healthiest of the range, this brown rice carries a unique nutty flavour thanks to the bran coating which is full of fibre and nutrition.

TRUKAI LONG GRAIN RICE: Available in one or 10 kilo bags.

ROOTS RICE: The most affordable product in the range, made from a unique blend of rices.

TRUKAI FARMS STOCK FEED: Broiler feed sold to poultry farms.

Trukai also has activities centred around cattle and currently operates a commercial cattle production unit at Erap, half of which has been taken over by rice.

The firm also has interest in sorghum, an African warm weather crop which can produce several seed heads from a single planted seed. In fertile soils, it can produce a yield of up to six tinnes per hectare of land.

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“Establishing itself in the community, as an organisation actively engaged in promoting healthy living, it does this not just through its products, but also in its long term support and partnership of sports and local events,” Trukai states.

“Trukai is not just a ‘good corporate citizen’ but a leader in its industry, paving the way for other organisations to follow suit.”

Sport is a critical part of the company’s sustained CSR endeavours. Here, Trukai has a longstanding association with the Papua New Guinea Sports Federation and its development of athletes able to compete on the international stage.

Through significant cash and kit donations, Trukai’s support has been vital in helping the Federation to pay for preparation of athletes for prestigious events such as South Pacific Games, the Commonwealth Games and the Olympic Games.

More specifically, the firm’s sponsorship has been directed towards weightlifting, powerlifting and bodybuilding, fitting with the association of its rice products with healthy living and strength.

In the world of team sports, Trukai Industries is also a major supporter of rugby league, PNG’s national sport.

Through a partnership with Australian club North Queensland Cowboys, it

J. L. Lennard Trukai Industries understood many years ago the importance of partnering with a renowned supplier for their product inspection equipment and this is why they chose JLL and Anritsu to supply all of their metal detectors and checkweighers for their rice factory in Lae. Selecting JLL as the preferred supplier was not only based on the reliability of the Anritsu product range but also due to JLL’s after sales service and frequent service visits to PNG. Our partnership has been based on loyalty and trust , which grows stronger each year and J.L.Lennard is proud to be a major supplier to such a successful company.

www.jllennard.com.au

has contributed to many initiatives and events to raise the profile of the sport in the country, funding coaching, tournament hosting and opening up access to young people.

Indeed, supporting younger generations of Papua New Guineans is central to Trukai’s CSR strategy.

In late 2019, for example, it provided

FOOD & DRINK

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CELEBRATING 140 YEARS

THE TRUKAI COLOURS Trukai Industries is deliberately defined by three colours - yellow, red and green - which represent its promise as a brand, summed up by TruQuality, TruFlavour, TruHealth.

support to an outreach programme in Northern Province run by Youths With A Mission (YWAM). Specifically, Trukai donated 600 kilos of rice to YWAM’s medical ship for its Popendetta outreach - the ship is a vital means of accessing health services given PNG’s challenging terrain made up of rugged landscapes and river systems.

Last year saw three rice donations made by Trukai, resources which

YELLOW: Represents a continuous strive for excellence in delivering high quality products to the people of PNG. RED: Represents Trukai’s confidence and commitment in providing exciting and flavoursome products.

GREEN: Represents the organisation’s commitment to the health and safety of its people and the people of PNG.

have helped the ship to see around 3,000 primary healthcare, optometry and dental patients in the Northern Province area.

MV YWAM PNG Ship Manager, Jeana Wiemeyer, commented: “On behalf of the whole team aboard YWAM’s medical and training ship, MV YWAM PNG, I would like to extend our wholehearted thanks to Trukai for the donation of rice for our upcoming outreaches.

“It is wonderful to see partners from all over PNG and the world work together to build healthy villages and a healthy Papua New Guinea. We are grateful for Trukai’s partnership and support.”

Moving forwards, by building up a truly local rice industry in PNG and investing in social upliftment programmes such as those with YWAM and the Papua New Guinea Sports Federation, Trukai looks set to continue contributing to the improving health of the nation.

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