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Futureproofing an industry by committing to innovation
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Power through
PRODUCTIVITY Straits Construction Singapore is futureproofing itself and the industry by investing in innovation, an approach that has seen it deliver a stream of award-winning projects Writer: Tom Wadlow | Project Manager: Tom Cullum
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eaching 50 years not out is no mean feat for any company. In an ever-globalised world where economic cycles of boom and bust reverberate across borders, it is more important than ever for businesses to safeguard their futures by forecasting trends and investing wisely. The construction industry is one of the most prone to these economic mood swings, and Straits Construction Singapore has ridden through numerous cycles over the past five decades. “Straits Construction started in 1969 as a small contracting firm and evolved to become one of the leading local players in the Singapore construction sector,” explains current Group Managing Director and CEO Wong Chee Herng. “From the early boom of public housing development in the 1980s to the Asian financial crisis in the late 1990s and the more recent global financial crisis in 2008, the organisation has come through boom and bust thanks to an ethos that is very much reflected in our five core values – integrity, progress, passion, positivity and support. “We have never stopped to renew to stay relevant. Our 50th birthday will be a milestone and is testament to our beliefs. More importantly, it will give us a solid base to push into the future.” The immediate future, by Chee Herng’s own admission, involves navigating something of a headwind.
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T +65 6392 3788 | F +65 6291 7088 | E alanchew@chewhockseng.com.sg 55, Serangoon North Ave 4, #08-08, S9, Singapore 555859
SERVICES EXCAVATION WORKS DEMOLITION WORKS TRANSPORT & DISPOSAL WORKS CIVIL ENGINEERING WORKS BUILDING WORKS
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Singapore’s construction sector is currently emerging from a three-year downturn, but the Group MD and CEO is optimistic that this trend will continue upwards with strong growth restored once more. “The construction industry, like many others, is undergoing transformation,” Chee Herng adds. “No longer is low productivity with high labour content acceptable. It is excitable that we are part of the transformation and we look forward to contributing to it.”
Project pride
Straits Construction has already played its part in transforming Singapore’s industrial practices. Indeed, this opportunity to enact change was a key motivator for Chee Herng to join as the second generation in the family business. “I spent many school holidays temping at construction work sites,” he recalls. “The work environment was not conducive – it was dirty and unsafe. Upon graduation, I thought I could help to change some of the unfavourable impressions of the industry. “This is not forgetting the satisfaction of seeing something evolve from an empty piece of land to completed buildings, and these beliefs have been reinforced by witnessing positive sector changes and how Straits Construction has grown as part of this evolution.” Although the company’s project pipeline may be slightly smaller than what it saw during its peak before the sector contracted, it remains busy with numerous tenders in both the public and private spheres thanks to its investment in diversifying capabilities. “The project I am most proud of working on at the moment is Royal Square @ Novena,” says Chee Herng. “It is our first mixed commercial project which comprises retail spaces, medical suites and a 250-room hotel.
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Wong Chee Herng, Group Managing Director and CEO
STRAITS CONSTRUCTION AN INTRODUCTION Straits Construction is one of Singapore’s leading builders with projects spanning across both the public and private sectors, from residential to commercial and industrial projects. Beginning in 1969, its dedicated approach to project delivery saw it pick up larger contracts through time, a major breakthrough occurring in 1982 when it was awarded its first Housing and Development Board (HDB) project at Serangoon Avenue 4. This has led to the company becoming renowned in the residential construction subsector, and in 1997 it won the tender to build its first private residential project at Woodgrove Condominium. This was followed in 2002 with a 40-storey project at Queenstown, Singapore’s first satellite town. Innovation and diversification now sit at the heart of Straits Construction’s strategy. While residential projects still form a core part of the firm’s pipeline, a lot of energy is being put into developing its precast and prefabrication capabilities, as well as the use of other cutting-edge technologies in a bid to improve productivity and serve different markets. developing its business case for national rollout.
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Founded in 1969 as a small contracting firm, Straits Construction has emerged as one of the leading local players in the Singaporean construction industry
Having grown substantially from these humble beginnings, 2019 now marks the milestone golden jubilee anniversary year for the company
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It marks an important milestone in our company history to venture out from residential projects.” The development, which has received a CONQUAS Star rating and Building and Construction Authority (BCA) Green Mark Platinum award, saw Straits Construction overcome several challenging aspects, including a narrow land plot, deep excavations, limited frontage access and high ceiling requirements.
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It is one of a number of recent projects demonstrating the company’s newly diverse portfolio that features the likes of industrial precincts and educational buildings alongside its staple residential offering. “We believe customer satisfaction is the key factor for our success,” says Chee Herng. “We focus on delivery of quality end products to our customers, and our completed projects have consistently achieved
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stablished in Perth, Western Australia in 1954, the Cementaid International Group is an acknowledged leader in the field of concrete durability and enhancement ingredients, and a world pioneer in concrete admixture technology. Cementaid’s ultra-sustainable Everdue Caltite System of added ingredients to concrete is time-proven over 50 years to deliver permanently dry and corrosion-proofed structural reinforced concrete that will never absorb water and contained salts or acids or transmit dampness. Similarly, depending on the design and usage, it has been proven that added ingredients to concrete do provide good and stable waterproofing performance – our systems like 3CC PB, 3CC and Aquapel System do just that. This is truly ‘concrete for keeps’! Since the company’s inception, we have serviced and supported many major industries owned by the private and public sectors. The story behind our success is our network of customers, suppliers and staff all over the world. As part of our ongoing drive for quality, our operations system has been upgraded into a full quality management system, compliant to internationally recognised standards ISO 9001:2008 and ISO 14001:2004 and Occupational Health & Safety Management Systems, specifically OHSAS 18001:2007. Our aim is to ensure that we will always Xxxxxxxx xxxxxxxxxxx xxxxxxxxx have thexxxxxxxx best products and services to meet our customers’ requirements. As such, we commit to working closely with an array of quality manufacturers. In addition, we serve to provide upto-date technical and new product information to our customers from our business network and we are committed to satisfy all customers’ needs. T +65 6896 9801 (9802 ) (9803) E singapore@cementaid.com
www.cementaid.com.sg Xxxxxxxx xxxxxxxx xxxxxxxxxxx xxxxxxxxx
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In Waterproofing, you can truly rely on CEMENTAID! T: +65 6896 9801 (9802) (9803) | F: +65 6896 9807 E: singapore@cementaid.com www.cementaid.com
Since 2009, we have been engaged in a good working partnership with Straits Construction for waterproofing in most of their projects. Cementaid has witnessed the change and growth of Straits Construction and it is indeed our joy and honour that Cementaid’s Everdure Caltite, 3CCPB, 3CC and Aquapel Systems are continuing to be the waterproofing systems being adopted by them in enhancing the durability of all their prestige projects that were built in the past and going to be built in the future. To Straits Construction, we delivered as promised.
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higher CONQUAS scores than the national average. Almost all our recent completed projects were awarded with CONQUAS Star certification.” Besides measuring the quality of architectural, structural and MEP services workmanship against an acceptable baseline, CONQUAS also publishes the results for all construction projects in Singapore. Builders are thus able to evaluate their performance against the industry
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average and therefore develop improvement programmes to better their results in subsequent projects.
Transformers
The other factor that differentiates Straits Construction, in the eyes of Chee Herng, is the company’s belief in technology and digital transformation and the role this has in boosting construction productivity. For example, Straits has invested
PROJECT FOCUS Alongside Royal Square @ Novena, Straits Construction has overseen many successful developments. Here are three recent examples either completed or near completion: Nexus International School: Located near the Aljunied estate in central Singapore, the Nexus International School comprises a 12-storey vertical campus with a capacity to serve 2,000 students. The facility, which Straits in on track to complete, will house a large capacity theatre, music recording rooms, a state-of-the-art sports field, Olympic swimming pool, gymnasium and fitness centre. Hundred Palms Residences: Made up of 531 dwellings, the Hundred Palms Residences project represents an important exploration of precast/prefabrication techniques with Greyform. Situated in the mature estate of Hougang, residents will be able to enjoy a range of amenities and a wide array of dining and shopping options, as well as several reputable schools nearby. The homes will also feature smart home technology. JTC Trendspace (Formerly known as Furniture Hub): Based at Sungei Kadut, the JTC Trendspace is Singapore’s first highrise multi-tenanted development housing both furniture and furniture-related companies. The Hub comprises modular factory units of about 500 to 1,000 square metres with the flexibility of expanding the space to larger floor plates of up to 3,000 square metres. It will also feature trade showrooms, a training institute, an experience centre, a resource library and an ecommerce fulfilment centre. Sustainability is a key consideration for all Straits’ projects, the company awarded with BCA’s Green and Gracious Builder Scheme (GGBS) certificate, STAR category. There are numerous measures implemented at work sites, such as the use of recycling rainwater for washing.
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CORTEN INTERIOR SOLUTIONS
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orten Interior Solutions Pte Ltd is a Singapore-based integrative interior fit out solutions company specialising in fitting out interior spaces and manufacturing sustainable furniture products. Dedicated service, creative product designs, quality products with fine workmanship are the hallmark of our core deliverables, in dynamic collaboration with Woodcraft Studio Sdn Bhd. Woodcraft Studio is a wholly-owned subsidiary of Corten, and a leading manufacturer of a comprehensive range of customised furniture for residential, retail and hospitality developments. Located strategically at Iskandar in Johor, Malaysia and 10 minutes from Singapore Tuas Checkpoint, the 70,000 square foot site houses the office, production base and facilities of Woodcraft Studio. As a one-stop service provider of many bespoke development projects, Corten is fully equipped to produce and install custom-made architecturally wood works such as doors and frames, wall panels, kitchen and wardrobe systems, vanity cabinets as well as fixed and loose furniture. We are committed to providing meaningful product designs and functional solutions to create environments that build sustainability, value and support the business goals of our clients. Each project is approached with prompt and professional consultation. Xxxxxxxx xxxxxxxx xxxxxxxxxxx xxxxxxxxx This is combined with high levels of creativity and expertise, full assessment of budgets, close attention to schedules and timelines, and active commitment and management until final completion. “As we continue to grow and expand our business, we maintain cherished and long-standing relationships with our valued clients with our comprehensive suite of solutions.” T +65 6376 2322
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heavily in setting up a highly automated precast prefabrication plant for both structure elements and prefabricated bathroom units, making it a regional pioneer and hub for futurist construction techniques. The incorporation of Greyform and completion of the Integrated Construction and Prefabrication Hub took place in 2017 has enabled Straits Construction to become a major supplier of precast components to the industry, greatly enhancing its efficiency and competitiveness.
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In terms of supplying the hub, Straits, as with the entire Singaporean construction industry, relies on imports. “Greyform has opened another precast fabrication plant in Johor Bahru to supplement the automated plant in Singapore,” says Chee Herng. “We are constantly on the lookout to diversify the source of supply in order not be caught off-guard by geo-political risk. In fact, we have previously brought in engineered timber flooring from Switzerland.”
Greyform has opened another precast fabrication plant in Johor Bahru to supplement the automated plant in Singapore”
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LENG AIK ENGINEERING
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ur collaboration with Straits Construction started back in 2011 with one of our major project, Vacanza. Since then, Leng Aik Engineering has been working closely with Straits Construction and given other contract opportunities such as Sophia Hills. Smooth collaboration between the two companies was made possible by Straits Construction’s reliability and credibility. Leng Aik Engineering has forged a strong bond with Straits Construction through mutual respect and fine business ethics which benefits and propels the relationship of both companies, allowing recurring businesses to take place. Survival of construction companies in Singapore is heavily reliant on service standards which is etched in Leng Aik Engineering’s mission and core value. Leng Aik Engineering’s mission is to deliver high grade and cost-effective projects on schedule through the means of employing and supporting motivated, diligent and committed employees. We strongly value business relationships and we strive to be fair and true in our dealings with clients, suppliers, partners and employees. Staying committed to our customers, we seek solutions that best achieve our clients’ needs and goals at all times while providing consistent attention to all our clients. In addition, we promote selfdevelopment using conducive Xxxxxxxx xxxxxxxx xxxxxxxxxxx xxxxxxxxx workplace to build self-esteem, morale and motivation for the workforce to perform and provide quality services to our valued clients.
T +65 6515 45535 E lae@lengaik.com Xxxxxxxx xxxxxxxx xxxxxxxxxxx xxxxxxxxx
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Leng Aik Engineering
ingapore, frequently referred to as a “Little Red Dot” on the world map is a small country with a population of 5.6 million and counting. Even though Singapore is a small island, it has become a bustling city with extensive infrastructure. With the help of many construction firms such as Straits Construction and Leng Aik Engineering, Singapore’s infrastructure has evolved over the years. Being in the industry for 20 years, Leng Aik Engineering is well versed in the fields of electrical, plumbing and sanitary works as well as integrated building services for maintenance and upgrading works. We have a dedicated team who are equipped with confidence, entrepreneurial spirit and great foresight, spearheading the company to greater heights. Leng Aik Engineering was established in 1997 as a partnership which eventually changed into a private limited company in 1999, developing and strengthening throughout the years. Since our establishment, we have completed numerous project, from real estates to factories and government buildings. Small projects to big projects, we jump at any opportunities given to us. Upon acquiring the highest grade (Grade L6) in electrical works, Leng Aik Engineering now works alongside our related companies, namely LAP&S, LABuilding and LASteel, to offer a one-stop shop service for its customers while acting as a mechanical and electrical contractor. With resources such as a sizeable pool of employees, headquarters consisting of factory and dormitory as well as the possession of extensive vehicles and
Condominium Project ‘Vacanza equipment, we are able to consolidate all operations under one roof. This allows Leng Aik Engineering to leverage on and mobilise its employees to operate effectively and efficiently 24-seven, allowing us to maintain a competitive advantage. Apart from residential and factories projects, what sets Leng Aik Engineering apart from other competitors is us venturing into other infrastructures such as Singapore’s Mass Rapid Transit (MRT). Being the only transport in Singapore which uses trains, the MRT is of great importance in the eyes of the government and the people of Singapore. Thus, the Land Transport Authority (LTA) is very mindful in the selection of contractors dealing with the repairs and addition of tracks and trains. With Leng Aik Engineering being amongst the selected few and Singapore’s continual expansion of the transport route, we are able to secure our place within the market and further find opportunities for the company to grow. Singapore’s declining economy in recent times has caused many industries to be placed in a tough spot. Despite the economy, Leng Aik Engineering has persevered and continued to maintain our profit margin, serving our clients indefinitely. The commitment to our clients has helped us gain their trust and boost our reputation, allowing opportunities for recurring business.
Mass Rapid Transport Project ‘Thomson East Coast Line
Leng Aik Engineering Singapore 17 Soon Lee Road S (628080)
T: +65 6515 4553 F: +65 6515 0456 E: lae@lengaik.com
On November 8, 2018, Leng Aik Engineering was acquired by Kyowa Exeo, a major listed company in Japan. The acquisition was highly anticipated with the speculation of a promising foresight for the company. With the acquisition by Kyowa Exeo, Leng Aik Engineering was strengthened financially and in expertise which will bring the company up to greater heights.
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laypoint specialises in the provision of sculptural playground and landscape products. Recently, the firm installed a landmark five-storey netted playground at Singapore’s Changi Airport called the Chandelier. Located in Terminal 4, the Chandelier Net combines a sculpture and playground into one, classifing it as functional art. Anchored to the ceiling and ground, it features sliding poles and a double helix shaped climbing net weaved to the tapestry steel core with an LED light ring at the top. The installation stands at 16.1 metres in height and uses 10 kilometres of rope, supported by 15 tonnes of steel.
T +65 6398 1558 E info@playpoint.com.sg
www.playpoint.asia Asides the prefabrication plant, other innovative solutions utilised by the firm include software such as Lean PlanDo, a planning and process optimising tool for project management, and drones to take aerial photos for monthly progress reports. Further, it employs extensive webbased applications for management of safety, quality and materials across multiple platforms, including mobile devices. Building information modelling (BIM) is another core technique used by the company. “The push for higher quality and productivity using technologies in our industry has made BIM mainstream for our projects,” comments Chee Herng. “In other words, the way we do business has been transformed by embracing this platform. Our journey with BIM has also taught us that to be successful here, we must also remain mindful of new trends, and be ready to adapt when necessary.”
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Straits Construction’s innovation centre enables the company to do just that. Set up in 2015 and known as TOOLBOX, this centre of excellence supports capabilities development, such as the use of construction equipment and technology, safety training and software. “We also involve external parties such as institutions, research centres and collaborative companies who share the same interest,” Chee Herng adds. “Technically, there are no boundaries as long as these R&D works can be translated to gains for the organisation (or the industry) in the long haul.”
Employee empowerment
Straits Construction staff are major beneficiaries of the TOOLBOX innovation centre, a resource which is supplemented by a dedicated Learning and Development Department.
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Drones are used to take aerial photos for monthly progress reports
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VISION TO PUSH THE BOUNDARIES OF PLAYGROUND AND LANDSCAPE DESIGN PLAYPOINT scouts around the world for the latest range of innovative playground and landscape products that not only enhance our user’s imagination, but also maximize play value, while ensuring safety and fun.
T: +65 6398 1558 | F: +65 6398 1559 E: info@playpoint.com.sg Regional offices information: www.playpoint.asia/contact/
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“We provide in-house training courses and scout for suitable external courses for our team,” says Chee Herng. “The courses include English lessons for non-English speaking personnel, BIM courses, drone operation courses, project management software and other skillsets. “We view our staff as valuable assets, and training is a way to keep our staff relevant and build up capabilities to adapt to changes in the evolving environment in the construction industry.” This attitude is reflected in the company’s approach to recruitment. “To attract and retain the right talent to achieve business objectives, we adopt clear and transparent career progression paths,” Chee Herng continues. “Passive and active recruitment through traditional and digital platforms enable us to access the right talent pool. “We conduct recruitment locally and overseas, working with the BCA
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for scholarships and sponsorships for tertiary students and also with Singapore’s Institute of Technical Education.” Another vital aspect of employee welfare is an uncompromising stance on safety, with Straits Construction operating a thorough work safety and health programme through regular training, inspections and innovative use of technology. The value of this is no better proven than by receipt of the RoSPA (UK) Gold Award for Occupational Health and Safety on many projects. “We value our employees and those engaged in our works,” Chee Herng adds. “Their welfare and wellbeing are our utmost concern and we show this by instituting a strong safety and health culture throughout the entire corporation. We have a clear commitment and responsibility in ensuring no harm to all by implementing comprehensive safety and health management systems.”
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SAMWOH GROUP Over four decades of construction excellence Samwoh Ready Mix, an integrated arm of the Samwoh Group of Companies, specialises in the production of concrete mixes and is poised to meet the growing demands of the construction industry. The business arm is staffed by highly dedicated professionals that operate ready-mixed concrete (RMC) plants that are strategically located around Singapore. Being a forerunner in developing sustainable products, our continuous research with the Building and Construction Authority (BCA) of Singapore enabled us to be the first in Singapore to supply eco-concrete using up to 100 percent recycled concrete aggregates (derived from construction and demolition wastes) for structural applications. Our eco-concrete has been awarded with the Singapore Green Building Product Certification. We take pride in our ability to provide a wide range of cost-effective concrete products and speciality mixes to the industry. Our RMC plants are capable of producing high strength, fast or delayed-setting, temperaturecontrolled, water-proofing, high density, lightweight and other specialised mixes. These mixes are rigorously tested to ensure consistency and quality at our research and development lab within the Samwoh Innovation Centre. Timely delivery of products to our customers is also paramount to us. Our fleet of mixer trucks is fully equipped with precise global positioning systems to ensure safe, punctual and efficient deliveries all year round.
Samwoh Ready Mix T +65 6368 6800 Samwoh Innovation Centre (SWIC) T +65 6368 5413 F +65 6367 2276 E info@samwoh.com.sg
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With over 40 years of construction excellence, Samwoh Corporation continues to be at the forefront of the industry. Growing from humble beginnings as a transport company in 1975, Samwoh is now a leading integrated construction and engineering company. Samwoh’s strategic focus in research and development allows us to synergise our complementary specialisations. This ensures we deliver innovative, sustainable products and services with quality workmanship in workplaces with uncompromising safety standards. Samwoh is proud to be a pioneering leader in Singaporean infrastructure development which is envied by the world.
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Whitley Residences
Employees are also encouraged to partake in community outreach projects, the most potent example being Straits Construction’s support of Club Rainbow (Singapore). This non-profit charity organisation supports children who are suffering from chronic and potentially lifethreatening illnesses. It was established in 1991 when the Rotaract Clubs of Singapore collaborated to organise a special camp for children with various chronic conditions, the scale of the event’s success leading to the formation of a dedicated charity. Club Rainbow (Singapore) has grown over the years, now providing emotional, informational, educational, social and financial support to more than 1,000 families. “These children have to cope with their illnesses and its effects as they try to lead as close to a normal life as possible,” says Chee Herng. “Hand-inhand with Club Rainbow, we organise outreach activities where our staff volunteer their time and talents to engage and uplift these children.”
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An optimistic future
Established as a true corporate citizen in Singapore, Straits Construction is ready to emerge from the industry downturn stronger than it ever has been, both in terms of its contribution to landmark projects and the wider community of the city state. The backdrop is also improving, and the BCA is bullish about the year ahead, outlining in its latest forecasts that construction demand is expected to remain strong due to sustained public sector contracts.
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Last year an estimated $30.5 billion in contracts were awarded, a solid increase of 23 percent on 2017. 2019 is set to continue this trend, the BCA predicting somewhere in the region of $27-32 billion in contract value despite ongoing challenges such as the delay in construction of the high-speed rail link between Singapore and Kuala Lumpur in Malaysia. This leaves the likes of Chee Herng optimistic about the near future. He concludes: “This year marks the golden jubilee anniversary for the company. We plan to go beyond what we have achieved thus far, and target to secure more challenging and complex projects in the coming years.”
Straits Construction Singapore Pte Ltd Tel: +65 6222 6722 enquiries@straitsconstruction.com www.straitsconstruction.com
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Crane World Asia Pte Ltd | 27 Pioneer Sector 1 | Singapore 628433 T: +65 6509 3690 | F: +65 6509 3696 | www.craneworldasia.com
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16 Jalan Kilang #05-01 Hoi Hup Building Singapore 159416 Tel: +65 6222 6722 enquiries@straitsconstruction.com www.straitsconstruction.com
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