SOBHA GROUP

SOBHA GROUP

The foremost backward integrated Company in the world

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Meets

Perfection With a legacy and track record of more than 41 years, Sobha Group’s mission is to continue to disrupt existing standards of product quality and luxury across its core markets Writer: Matthew Staff | Project Manager: Richard Thomas

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obha Group has internal expertise and international acclaim in abundance, and is looking to leverage this perfect balance via a plethora of high profile projects in the Middle East and India over the coming years.

The multinational, multiproduct Group’s more-than 40 years in the real estate domain has given it almost unrivalled experience across geographies and sub-sectors; growing to become one of the most respected names in the industry.

“The organisation is one of the fastest growing and foremost backward integrated real estate organisations in the region, primarily focused on residential and contractual projects,” introduces Sobha’s Chairman, PNC Menon. “Sobha Group has developments and investments in the UAE, Oman, Qatar, Bahrain, Brunei and India, and growing from origins in 1976 as an interior decoration firm, the Group as a brand now stands and strives for benchmark quality, customer-centricity, robust engineering, in-house research, uncompromising business ethics, timeless values, and transparency across numerous business spheres.”

PNC Menon, Chairman, Sobha Group

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AL FARA’A GROUP

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l Fara’a is a leading UAE based integrated multi-disciplinary construction & industrial Group. Over the past 37 years, Al Fara’a Group has built a solid reputation in the construction industry with an admirable track record of sustained growth and delivering quality projects on time in both private and government sectors. Al Fara’a Construction Group has 11 subsidiaries which are vertically and horizontally integrated.

Four bedroom villa exterior

Subsequently recognised as a trusted brand where “quality meets excellence”, recent footprint expansions and the development of its Sobha Hartland brand - a mixed-use development in Dubai - continues to reaffirm the Company’s status in the market.

Menon continues: “Sobha is an organisation where technology meets aesthetics and passion meets perfection. It expanded its footprint in 2003 to Dubai, the business capital of the Middle East, and Dubai’s world-class infrastructure, sustainable economic growth and access to international talent has made this an ideal location to establish Sobha Middle East, a privately held Company with plans to diversify across GCC and some other regions in Asia and Europe; all with a focus on luxury residential development, education, hospitality and furniture manufacturing.”

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Sobha Group Founded in 1976, Sobha Group is one of the largest real estate organisations in India and the Middle East.

Today, we have presence in 24 cities and 13 states across India and throughout the Middle East. As one of the largest and only backward integrated real estate developers, the Company’s reputation remains focused on delivering the highest levels of quality, with no compromise.

The Group has a large team of top notch technical experts, specialised project managers, skilled multinational workforce and state-of-the-art technology and construction systems with an array of the latest sophisticated plant, machinery, tools and formwork systems to ensure timely and successful completion of all projects with the highest standards of quality. In addition to its core competence in construction, the Group has honed its strengths and competitive advantage by setting up Group companies in allied sectors like ready mix concrete, properties and development, precast structures, steel structures, electro-mechanical services, aluminium and glazing structures, interiors and joinery, landscaping, irrigation and painting.

The Group companies have been certified by LRQA for Quality, Environmental and Health & Safety Management respectively and has received many awards in the Middle East including the prestigious Dubai Quality Awards and Sheikh Khalifa Xxxxxxxx xxxxxxxx xxxxxxxxxxx xxxxxxxxx Business Excellence Awards. The Group has successfully executed diverse construction projects like high rise towers, airports, hospitals, heritage structures, hotels, defence projects, commercial and residential developments, cinemas, multiplexes, palaces, villas and shopping malls. Al Fara’a Construction and industrial group is a member of LEED (Leadership in Environmental Engineering Design).

T +971 26431333 E info@alfaraa.com

www.alfaraagroup.com Xxxxxxxx xxxxxxxx xxxxxxxxxxx xxxxxxxxx

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LEGRAND

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elative to Sobha Group’s commitment to deliver best quality solutions in residential sector, Legrand now offers the new Bticino Classe 300 X13E. It is the first connected door entry system in the market that combines modernity and innovation. The integrated Wi-Fi connectivity allows the connection with your smartphone, thanks to the dedicated App, you can manage video door entry calls in an innovative and functional way. This product is an addition to Legrand’s extensive range of solutions for residential installations like wiring devices, home automation system, home data networks, energy efficient and power distribution.

T +971 4 382 1821 E office.dubai@legrand.ae

www.legrand.ae

Inside the four bedroom villa showing the finish quality of the dining room, lounge and bedrooms

Built on excellence

after, he received a call to work for the Nobody knows the evolution of Sobha Sultan’s office in Muscat, to work on a Group better than Mr PNC Menon, palace.” who has overseen the meteoric rise And the rest is history. Sobha Group since incepting the business in Muscat soon went on to work for the royalty all those years ago, with just $7 and of Oman, Bahrain and Qatar, as well lofty ambitions to speak of. as for the President of Tajikistan; “It started after a chance meeting spending the most glorious years with Captain Sulaiman Adawi, an of Menon’s career designing and Omani army officer, in a hotel lobby in developing palaces, royal facilities and Kochi, Kerala. 45 days later, he was in mosques.

Oman, looking for business and upon “With a legacy and track record of landing in Oman, he and his partner more than 41 years, Sobha Group’s borrowed 3,000 Omani riyals to start a mission is to continue to disrupt small street-side furniture and interiors existing standards of product quality business under the name of Trade and and luxury across its core markets, Services Co,” Menon recalls. “Initially, which include Dubai and multiple cities it was a ‘briefcase business’ - trying to across India,” Menon emphasises in fix small things, maintenance, etc - and line with the Company’s modern day then it developed into an interiors philosophy, “all the while maintaining outfit.

Sobha Group’s foundations which have “By 1984, the Company began to get been built on excellence in design, big contracts, driven mostly by word of engineering, development and interior mouth due to its quality of work. Soon services.”

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ROOF CARE

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obha Group and Roof Care have had a strong working relationship since 2015, executing several projects together.

Roof Care provides the perfect solution for roof water proofing and external wall insulation & finishing systems. The quality, service and timely delivery are the main reasons why Sobha Group have entrusted us and the support we receive from Sobha has helped us to be recognised in this tough market and shall help us progress further as a Company.

T +971 06 7670666 Ext: 252 E enquiries@roofcare.ae

www.roof-care.com

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MyHOME Welcome simplicity.

Turning your house into a smart and comfortable home just gets easier with MyHOME automation system by Legrand.

• Perfect integration with around 100 ranges of wiring devices • Easy to install and Plug&Play: A single APP to easily associate all the devices • An open system: MyHOME can be integrated with the best technologies, systems and devices from other manufacturers.

• Expandable with minimum, cost effective interventions for system using MyHOME_Up

LEGRAND IS THE GLOBAL SPECIALIST IN ELECTRICAL AND DIGITAL BUILDING INFRASTRUCTURES

www.legrand.ae | Tel.No. +971 4 382 1821 | Email: office.dubai@legrand.ae follow Legrand Gulf Countries

Comprehensive insulation & water-proofing solutions

Metal Roof

A leading manufacturer of water proofing products & allied construction chemicals in U.A.E

www.roof-care.com Phone: +971 06 7670666 Ext: 252 Fax: +971 06 7670198

Quality for professionals

Sanabel Khalil sanabel@roofcare.ae 0501575004

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The foremost backward integrated Company in the world

At present, Sobha has three major projects dominating its remit, two of which are situated in prime locations in Dubai with expected completion set for 2020.

“The Sobha Hartland project was launched in 2014 as a $4 million mixeduse development,” Menon details.

“The resort-style luxury housing project encompasses eight million square feet of freehold community in Mohamed bin Rashid Al Maktoum City where 30 percent of the community is reserved exclusively for greenery.

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With a legacy and track record of more than 41 years, Sobha Group’s mission is to continue to disrupt existing standards of product quality and luxury...

“Meanwhile, the Meydan Sobha District One project is valued at $8 billion and is a joint venture development with Meydan Group across 45 million square feet of freehold land.”

The end result regarding this latter project is an exclusive destination set aside for luxury villas and mansions, once again surrounded by expansive green parks and lagoons within the Mohammed bin Rashid Al Maktoum City area.

“Sobha Group is also developing the Firdous Sobha scheme in agreement with the Umm Al Quwain Government,

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The five bedroom villas offer fantastic property investment opportunities

a mixed-use island development that will have villas, apartments, hotels, shops and leisure facilities with a total value of around $6.8 billion,” Menon adds.

It is through projects such as these that Sobha Group has set itself apart from the crowd over the years, becoming a unique real estate entity with all the competencies and in-house resources available to deliver a project from conceptualisation to completion.

Primarily focused on residential and contractual projects moving forward, the Company can now look forward to even more concerted success on these

With a reputation for unmatched construction and interiors, Sobha Group has delivered more than 91.32 million square feet of both residential and commercial projects

multiple fronts in the future.

Menon concludes: “The Company’s residential projects include presidential apartments, villas, row houses, super luxury and luxury apartments, plotted developments, and aspirational homes.

With a reputation for unmatched construction and interiors, Sobha Group has delivered more than 91.32 million square feet of both residential and commercial projects since inception, and it still has 71 ongoing projects with a developable area of 101 million square feet at present; making it the foremost backward integrated Company in the world.”

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Sobha LLC P.O Box – 125250, Dubai, United Arab Emirates Tel: +971 4 4238064

www.sobha.com

www.outlookpublishing.com