PREMIUM PACKAGING THAT ELEVATES BRANDS
P R AC T I C A L P R E S E N TAT I O N ALL WRAPPED UP
We highlight Rohrer Corporation’s approach to packaging innovation, combining sustainable materials and design expertise to deliver customized solutions that protect products and strengthen brand presence in a competitive marketplace Writer: Rachel Carr | Project Manager: Poppi Burke
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he eponymously founded Rohrer Corporation (Rohrer), established in 1973 by brothers John and David Rohrer, has built a trusted reputation in retail packaging solutions, showcasing decades of industry leadership. After being acquired by Revelar Capital in 2021, the company is now recognized for its innovation, sustainability, and speed, which together deliver exceptional value and reinforce Rohrer’s commitment to progress. The company’s portfolio includes a wide range of products, such as thermoformed and paperboard 2 | North America Outlook Issue 33
packaging. This encompasses blisters, blister cards, folding cartons, clamshells, trays, sustainable materials, combination and custom tools, heat-seal tooling, and tailored designs. Moreover, the company offers design services and contract packaging to provide comprehensive solutions for its customers. With nine strategically located facilities across the US and Mexico – including Ohio, Georgia, Arizona, Illinois, and Rhode Island – Rohrer operates with the scale of a national provider while maintaining the responsiveness of a local partner,
ensuring reliable service. This geographic footprint enables shorter lead times and reduced transportation emissions, and allows for quick adaptations to changing market demands. Leveraging these advantages, Rohrer has been dedicated to helping brands stand out on the shelf while achieving their business goals for over 50 years. Indeed, the company’s capabilities in harnessing technology for its packaging processes are particularly innovative. By combining advanced thermoforming and printing technologies with a customer-first
ROHRER CORPORATION MANUFACTURING
approach, it delivers packaging that is both high-performing and visually impressive. An example of this innovation is Rohrer’s ezCombo® program, which consolidates multiple orders into a single production run. This process reduces waste, lowers costs, and shortens lead times. Furthermore, the company’s automation and precision tooling ensures consistency and speed, with the design team utilizing cuttingedge software to create packaging that is both functional and visually appealing. These capabilities enable Rohrer
to respond rapidly to market trends, helping brands efficiently meet their sustainability and performance goals.
COMPREHENSIVE SOLUTIONS Rohrer offers a comprehensive packaging solution by integrating design, printing, thermoforming, heatseal tooling, and supply chain services all within one organization. This structure reduces the number of handoffs, which subsequently speeds up the design, approval, and production processes. At the same time, the company’s extensive product portfolio allows customers to consolidate their suppliers and
maintain consistency across their offerings. To further enhance this efficiency, Rohrer utilizes a strong Vendor Managed Inventory (VMI) program which includes minimum and maximum stocking levels, multiplant redundancy, and data-driven replenishment, ensuring a reliable supply and helping to reduce working capital. These capabilities create a streamlined, agile, and highly dependable packaging partnership for Rohrer’s nine facilities, each with unique strengths. For example, some specialize in high-volume North America Outlook Issue 33 | 3
ROHRER CORPORATION MANUFACTURING
ROHRER’S VISION In the future, Rohrer will focus on executing its ambitious growth strategy to double the size of the business, which the company will achieve through organic expansion, deeper penetration in existing markets, and leveraging its expertise to enter new ones. In addition to these initiatives, Rohrer is proactively pursuing strategic acquisitions aimed at introducing new capabilities in 2026. Each step of this journey is guided by a strong commitment to innovation, sustainability, and a relentless pursuit of delivering unparalleled value to customers.
thermoforming for blister and clamshell packaging, while others focus on premium printing and finishing for folding cartons and insert cards. Additionally, the company provides smart packaging solutions with its radio frequency identification (RFID) capabilities. RFID tags – or QR codes – offer brands detailed visibility of packaging movement, enabling optimization at every step of the supply chain. Rohrer’s capabilities and specializations ensure that every project benefits from the right combination of technology and craftsmanship. With its nationwide footprint and integrated services, Rohrer acts as a true partner, helping brands create packaging that performs, protects, and stands out on the shelf.
ENABLING A GREENER FUTURE Rohrer is actively pursuing various sustainability initiatives, 4 | North America Outlook Issue 33
including providing eco-friendly packaging materials. The ezCombo® program supports these efforts, and the company highlights eco-friendly material offerings that can assist brands at every stage of their sustainability journey, providing practical, highperforming solutions. In 2024, Rohrer achieved a 30 percent improvement in its Carbon Disclosure Project (CDP) rating, reaching a B level. Additionally, in June 2025, the company increased its EcoVadis score by 12 percent,
reaching 57 out of 100, while maintaining its Committed Badge sustainability rating. These advancements demonstrate Rohrer’s dedication to environmental transparency, ethical sourcing, and responsible operations – areas that are increasingly scrutinized by global brands, retailers, consumers, and investors. This commitment is exemplified by the EcoVolve™ product line, which represents a significant step forward, beginning with EcoVolve-30™, a blister board made from 30 percent post-consumer recycled (PCR) fiber. This product is compliant with Food and Drug Administration (FDA) standards, certified by the Forest Stewardship Council® (FSC®), and designed to maintain print quality and durability while clearly showcasing a brand’s commitment to sustainability. In addition to EcoVolve™, the company’s portfolio includes 100 percent
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SUPERIOR PRODUCTS Oil-Based Sheetfed Process Bio Intense Biolocity Evolution Century Platinum Standard Platinum Plus
THE SUPERIOR COMMITMENT After reviewing the results, we will provide concrete recommendations on how to minimize variance and guarantee that your customers are satisfied. Superior also recognizes that both new opportunities and challenges can arise in the lives of our customers. When you need help, our team of field service consultants stands ready to assist.
SPECIALTY PROCESS Evolution NSO Process 100% Solids Process Low Odor Process Low Migration Process Fade-Resistant Process Heat Transfer Process Oil-Based – Web Coldset Process Heatset Process
Backed up by our technical team and color and application specialists, we can help you find the solution to your most pressing production or quality needs. Our Past
Family-owned and operated American business since 1918 Superior Printing Ink Co., Inc. was founded in 1918, and rapidly became known for accurate color matching and “get-it-there-no-matterwhat” delivery. Four generations later, Superior remains a family-owned and operated American business. This continuity of ownership/ management is a key element of Superior’s success. It has provided a solid foundation on which the company continues to build.
Pantone & Spot Colors Precision System Biolocity 100% Solids Metallics Fluorescent Fade-Resistant Chemical-Resistant Overprint Varnishes Gloss Satin Matte/Dull Energy-Curable Sheetfed Process Inter-Cure Super-Cure Plastik-Cure Low-Migration
Present
Superior Printing Ink is an acknowledged industry leader in high-performance inks for the commercial and packaging printer. This outstanding reputation has been achieved by a sound investment in the right people, centralized and dedicated facilities, and strategically placed customer service centers in the USA.
Narrow Web Flexo UV-Curable Cat-Cure Flex-Cure
These best practices have now been applied to the design, manufacture, and servicing of our inks at Superior Printing Inks. Printers who use these products can rest assured that they are working with the best total cost solution for ensuring the profitability of their business.
Additives Pressroom Additives Cobalt Drier Scratchproof Drier Combination Drier Aqua-Quest Drying Stimulator “Almost” No Spray
At Superior, we never forget that, first and foremost, ink is about color and color reproduction. We stand ready to assist our customers in achieving the best possible match between proof and press sheet by characterizing their presses with ink and comparing the resultant color gamut with the prepress proof.
Serving the changing needs of the printing industry Superior’s continuing growth currently extends manufacturing branches nationwide, with two subdivisions and numerous in-plant customer service locations. Superior’s employees are all devoted to better serving the changing needs of the printing industry. Our motto, “Modern Technology/Old Fashioned Service”, truly describes our company.
Our Future
Developing new technologies for tomorrow’s printing needs As the press continues to develop and evolve, so do our inks and their capabilities to meet our customers’ needs. From the speed of the packaging press to the concise nature of the cosmetic customer, our inks and technical support have evolved and developed not only to meet, but exceed our customer expectations. Superior continues to develop our ink sets to meet our customers’ needs. We offer a variety of UV, LED, and sheetfed inks, to meet the needs of commercial and packaging printing. Our ability to color-match, quickly and precisely, continues to set us apart in this fast-moving industry. We stand with our customers, press side, to make sure they are completely satisfied with the printed sheet. From our infancy, we have always put the needs of our customers first. This simple idea is the thread that connects us to our past and continues to drive us forward into the future of the printing industry.
Customer Service: 1-800-221-6133 Opt. 1 | customerservice@superiorink.com Technical Service: 1-201-478-5658 | pfernandez@superiorink.com
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recycled-fiber clay coated news back (CCNB) with 45 percent PCR content, FSC®-certified solid bleached sulfate (SBS) paperboard, lowvolatile organic compound (VOC) water-based coatings, and recycled polyethylene terephthalate (rPET) as an alternative to virgin plastic. Programs like ezCombo® further reduce waste by consolidating production runs, saving resources and costs while accelerating delivery. These initiatives enable brands to achieve their sustainability goals without compromising on performance or aesthetics.
COMPLIANCE MEETS CREATIVITY The industry currently faces significant challenges, and Rohrer is effectively addressing the increasingly complex packaging landscape. 6 | North America Outlook Issue 33
Brands are encountering rising expectations from both regulators and retailers, as well as economic uncertainty resulting from tariffs, supply chain volatility, and shifting global markets. Recognizing these challenges, Rohrer is committed to helping its customers navigate them with confidence. Compliance has become a core expectation from state and federal agencies, as well as major retailers, and to remain ahead of these standards, the company has made substantial investments. These include ensuring material compliance with emerging state regulations, such as SB 54, as well as extended producer responsibility (EPR) programs, recycled content mandates, and full transparency through material documentation,
such as ASTM International classifications and third-party certifications. As well as conducting crossfunctional regulatory reviews of new materials – such as PCR and rPET paper-based packaging and nextgeneration sustainable substrates – Rohrer collaborates closely with customers to ensure packaging meets specific planogram, sustainability, and labeling requirements, thereby minimizing the risk of line reviews or resets. Despite the fast-changing environment, Rohrer continually updates its processes, materials, and labeling standards so that customers remain compliant without added burden. One of the biggest challenges today is meeting the demand for domestically sourced packaging
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ELEVATING CUSTOMER EXPERIENCES THROUGH INTEGRATED EXCELLENCE Rohrer is diligently implementing robust strategies to pursue both commercial and operational excellence, working toward clearly defined goals to ensure seamless alignment between these two elements. On the operational side, the company is enhancing efficiency through technology and continuous process improvements, unifying both missions under one aspirational goal: to deliver exceptional customer experiences. The essence of commercial excellence, meanwhile, is built on the strength of integrated commercial and operational teams – an approach known as ‘customer obsessed’. This commitment to customer centricity is driven through a variety of levers, including: • Customer and product focus • Robust sales, inventory, and operations planning (SIOP) and forecasting • Disciplined pricing and value realization • Fast, integrated design, tooling, and production workflows • VMI and multi-plant redundancy • Consistent communication and accountability to customers For Rohrer, being ‘customer obsessed’ transcends being just a phrase – it is the cornerstone of daily operations. This comprehensive approach ensures that the company delivers market-leading speed, quality, and value while simultaneously cultivating a more predictable and resilient supply chain for its valued partners.
that balances speed, flexibility, and sustainability, as brands seek partners who can deliver transparency and quality without compromise. As it continues to redefine the industry landscape, the company is uniquely positioned to meet these expectations through its nationwide footprint, streamlined processes, and commitment to sustainable materials. By offering end-to-end solutions and acting as a true partner – not just a supplier – Rohrer helps customers navigate these challenges with confidence.
Tel: 800.243.6640 info@rohrer.com
www.rohrer.com North America Outlook Issue 33 | 7
Tel: 800.243.6640 info@rohrer.com www.rohrer.com
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