Robert Bosch SRL

C E L E B R AT I N G F I V E YEARS OF LANDMARK PROGRESS IN CLUJ

ROBERT

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SRL

A new, strong C pillar of Bosch in Eastern Europe

luj-Napoca – the unofficial capital of Transylvania and hub of north-western Romanian culture, history and commerce.

Renowned for its landmarks dating to Saxon and Hungarian periods of rule, the city is also home to the vibrant and modern, from distinguished universities and reputable music festivals to bohemian cafes and vigorous nightlife.

The remit of modern further extends into industry, no better demonstrated than by the arrival of German manufacturing and technology giant Bosch in 2013.

Passing a five-year operational milestone, the German company’s facilities in the city of Cluj have emerged as a leading light in its automotive electronics operation Writer: Tom Wadlow | Project Manager: Thomas Arnold

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Building on successful operations elsewhere in Romania, a country it has been present in for 25 years, the decision was taken to establish a new hub for automotive technology in both production and research capacities.

Enter Konrad Kaschek, renowned German engineering expert and Bosch veteran of more than three decades.

A company stalwart and about to enter retirement, his final chapter has involved overseeing the development of the Cluj facilities into an esteemed part of the organisation’s automotive and mobility solutions setup.

Kaschek’s Bosch journey began in 1985. “When I had finalised my studies at university, I wanted to prove myself to academics and the industry and find the right environment to work,” he recalls. “I wanted to discover my place in the sector.

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Konrad Kaschek, Plant Manager

“I remember visiting a Bosch site in 1985 and finding it a tremendously rewarding and interesting experience because there was so much visible talent. All the scientists and engineers were working with a career mission to

EME transform the world of automotive electronics – in 1985 there still was not as much in the way of automotive electronics as today, but I would say our work back then was the beginning of the boom that we see now.

“Bosch at the time also had a very clear, responsible mission which was to create clean, safe and economic mobility, and this was motivating up and coming engineers straight out of university. The company was ahead of its time, and the last three decades have shown that.”

Asked why he first joined the firm and the reason for remaining there for the rest of his career, Kaschek cites the group’s founding father.

“I am proud to be called a Bosch veteran,” Kaschek muses after being labelled as such.

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“I am also a big fan of the man himself, Robert Bosch. He had a huge impact on society in many different ways and was a pioneer – just think that the company was already a global player more than one hundred years ago.

“Bosch was the right place for me, and I have always bought into the group slogan of INVENTED FOR LIFE.” Almost a century before Kaschek joined, in 1886, Robert Bosch founded the Workshop for Precision Mechanics and Electrical Engineering with one journeyman and one errand boy completing his staff.

Based in Stuttgart, it was the birth of what is now a global enterprise, characterised by strength in innovation and social commitment.

The early years, as is the case with many famous entrepreneurs, were defined by highs and lows, a major breakthrough coming in the late 1890s and early 1900s when Bosch started

installing a superior model of magneto ignition devices into automobiles.

This paved the way for the company to make its mark on the global stage, and today it employs more than 402,000 people who help to generate over €78 billion in annual revenue.

The group has been an automotive mainstay ever since it pioneered these early industry solutions, and in 1931 the founder coined a phrase that has very much remained at the heart of Bosch to this day.

“Never forget your humanity, and respect human dignity in your dealings with others,” he said, a human side to a technology-heavy enterprise that Kaschek himself values dearly.

Powering the present

Fast-forward more than 130 years and Bosch remains a forward-thinking, expansive enterprise defined by a social conscience and desire to positively impact the world.

SPEA

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ince 1976 we have been developing and producing innovative automatic test systems for all fields of electronics manufacturing. Efficient cooperation and sustainable partnerships - this is what we are practicing with global successful electronics producers.

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• Complete solutions from a single source

• Efficient service and support around the topic of testing SPEA test systems provide highest fault coverage at maximum test speeds. This guarantees maximum productivity and reduced test costs. That’s why we are number one in Europe in the field of ICT. An important part of Bosch Romania’s Cluj operation is to train up graduates

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SPEA GmbH Ruhberg 2, 35463 Fernwald, Germany T +49 6404 697 0 / +49 6404 697 120 E spea.germany@spea.com

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This attitude reverberates throughout the company’s manufacturing operation in Cluj, a relative newcomer in the grand scheme of Bosch’s illustrious history.

“I have loved working in Romania and in such a vibrant city like Cluj,” Kaschek says.

“In principle we combine cutting edge R&D, manufacturing and shared service capabilities here on site. This is something new because the classical setup is to have a production plant or an engineering site separate to these other services, but in the Cluj County it is all here.”

The facility based in Jucu, for which Kaschek has served as Plant Manager, falls under the mobility solutions umbrella and specialises in automotive electronics.

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I am also a big fan of the man himself, Robert Bosch. He had a huge impact on society in many different ways and was a pioneer”

Since October 2013 it has been producing components designed for areas such as driving assistance, safety and comfort management. To give an idea of scale, in 2017 alone the plant made more than 43 million electronic

parts, including control units for parking assistance systems and solutions for engine controls and airbags.

The site has embraced the newest technologies and adopted industry 4.0 practices, allowing it to pioneer in many different fields.

“We have a very young and committed workforce determined to find the next solutions in automotive and mobility technology,” Kaschek adds.

“This includes a new branch looking closely into two-wheel powertrain systems, producing electronics for things like pedelecs, bicycles where the rider’s pedalling is assisted by an electric motor.

“This is a high-volume consumer industry – lifestyle products which are growing in popularity around the world, especially in places like Europe,

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ehicles and drivers are gaining a new level of safety from ADAS. Safety systems were once only backup cameras and parking assistance. Now, they are being fused with other subsystems and integrated with new technology to provide life-saving features like emergency braking. In the years or months to come, autonomous vehicles will change the way we view transportation and even live our lives. NI is working with experts like Bosch to make this vision of the near and distant future a reality.

NI’s platform-based approach combines best-in-class hardware with software tools designed to increase test coverage while reducing the cost of test. With this native support for the wide breadth of I/O in vehicles and decades of investment in timing and synchronisation, NI helps any automotive manufacturer better test the sensor fusion techniques used in vehicles today. And because NI’s tools are modular and flexible, you can future-proof your test systems and adapt to new technology as it makes its way into the vehicles of today and tomorrow.

Technologies like radar, cameras, and RF communications will work together to give a vehicle a more complete view of the world around it. As these technologies and systems are used in more safety-critical applications, the testing to ensure they function properly needs to be more rigorous while adapting to rapid innovation. Additionally, to ensure that autonomous vehicles are safer than human drivers, they will need extensive testing to both help with the design of vehicle components and validate that the hardware and software perform correctly.

Using NI’s flexible platform-based approach means Bosch can own the test system IP and make changes quickly rather than solely relying on a third-party vendor. This flexible platform-based approach enables companies like Bosch to take a comprehensive systems approach to design, test, and give the world a new generation of electric vehicles in addition to vehicle autonomy.

NI is a proud preferred supplier of Bosch for modular instrumentation in production and validation testing. Companies around the world like Bosch, continue to rely on NI products and services to build sophisticated automated test and measurement systems as well as allow for easier integration and more accurate test data, which has already resulted in reduced time to market for Bosch.

NI offers a single, software-centric, platformbased approach to automotive tests that can natively integrate all the I/O types needed to test today’s and tomorrow’s ADAS technology. The same platform can then be used in all aspects of system design from characterisation through verification and validation and even onto the production floor.

Work with NI to overcome the pressure of these rapidly changing test requirements using an open and easily upgradable platform that offers the test system flexibility you need to test the vehicles of tomorrow today.

T (+40) 364 803 500 E ni.romania@ni.com ni.com/automotive

31 years in the service of environmental protection

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Japan and the United States. Bosch sells over a million e-bike powertrain products a year, and in Cluj we produce the electric control units for these systems.”

Five years and counting

The two-wheel powertrain niche is just one of many specialisms the Cluj operation has become renowned for within the Bosch Group.

In just five years, the division has recorded a number of sizable achievements, in no small part because of the knowledge and dedication of both Kaschek and his team of employees.

“One of the things I am most proud about is the group of young, ambitious and talented employees that has emerged here in Cluj,” he says.

“We hire directly from local universities and they are very technology-focussed – our plant is very modern and our specialism in automotive electronics naturally means we need the brightest

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technological minds in Romania.”

Perhaps the greatest accolade, however, is how in such a short time the plant has managed to secure prominent supplier relationships with some of the world’s largest automotive OEMs, companies whose supply chains are notoriously difficult to break into.

Overseeing one of the most complex product lifecycles of anything manufactured, automakers are understandably rigorous in their examinations of which suppliers to place their valuable trust in.

“We have been able to build ourselves up as a key supplier to these major automotive producers, not only here in Europe but around the world,” says Kaschek. “For example, we supply OEMs as far away as Japan.

“This is a huge achievement for us as these customers have extremely stringent requirements and standards, and we have been able to meet these needs.”

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Landmark contracts with these companies have provided a steady stream of business for the Cluj site, helping it to achieve production volumes that bely its short existence and are to the envy of many, more established manufacturing facilities.

“In terms of figures, we have delivered more than 150 million control units to the market during the last five years, which points to the fact we have won the trust of customers thanks to our focus on quality,” Kaschek adds.

“Further, we have made sure we are part of the future in terms of Bosch standards and its strategic development of mobility products.

“After five years, it is extremely satisfying to know we have been accepted as a full member of the Bosch global manufacturing network for some of the most knowledgeable, experienced and reliable parts of the Bosch business. We are, ultimately, contributing to Bosch’s strong

competitiveness in the global market.

You simply will not get the business if you are not good, especially in a sector like this where customer trust is everything.”

A Romanian mainstay

Cluj represents the newest in a series of Bosch locations in Romania, operating under five entities: Robert Bosch SRL, Bosch Automotive SRL, Bosch Rexroth Sales SRL, Bosch Service Solutions SRL, and BSH Electrocasnice SRL. The first was established in 1994 in the form of a sales office in Bucharest, now headquarters of the company’s national operations.

In 2007 in Blaj, around 100 kilometres south of Cluj, the firm, under its Bosch Rexroth subsidiary, opened a plant to produce linear motor and assembly technologies. The site also specialises in electric drives and controls, industrial hydraulics and industry 4.0 solutions.

BENOPLAST

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ased on its 15 years of experience in the sector, Benoplast aims to have “the highest quality in production and service” in order to supply the demands of its domestic& international customers and to compete by creating differences that go beyond the price issues.

Benoplast is providing high quality goods to automotive, electronics, logistics, textile, pharmaceutical, agriculture, chemical and food companies.

In addition to being identified as a socially and environmentally friendly company, Benoplast maintains its leadership position through its outstanding service approach and its facilities that are equipped with the latest technologies.

For Benoplast; quality, customer satisfaction and sustainability are not only entrenched in the values and traditions of the company, but it is also the absolute foundation for long-term corporate success.

The company will not give up the principle of establishing long-term customer relations based on mutual trust and understanding and will always continue to sustain its place in the sector by respecting to customers, competitors, suppliers, employees and social environment.

Currently, the export of Benoplast covers more than 65 countries around the world and this number is expanding based on common respect and gainxxxxxxxxx with our Xxxxxxxx xxxxxxxx xxxxxxxxxxx growing customer network.

Built to last…

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Further west in Timisoara, Bosch Service Solutions operates as one of the leading providers of business process outsourcing (BPO) services.

Working in more than 18 languages, this unit’s work covers customer relations management, IT and technical support, as well as support for business processes such as sales and marketing, finances and accounting, and purchasing.

Combined, these entities employ more than 7,000 people, known as Bosch associates, a marked rise on the 4,800 people working for the firm just a year earlier.

In 2017, the Romanian group turned over €416 million in consolidated revenue, a figure which rises to €931 million once sales of non-consolidated companies and internal deliveries to affiliated businesses are taken into account. This represents strong growth on 2016, a year which saw consolidated revenue of €332 million

and total net sales of €592 million.

While Bosch has been enjoying a concerted period of growth over recent years, its footprint in Romania can be traced back far further than many may have anticipated, including Kaschek. Indeed, the firm has been selling goods into the country for more than 100 years.

“I have seen an original catalogue that dates all the way back to 1914,” Kaschek explains, “and it shows that in Romania Bosch was offering more than 1,000 automotive products.

“The automotive nervous system was very much in Romania and very advanced back then, and this, I have to say, surprised me somewhat when I discovered it.”

Forward thinking

This longstanding presence shows no sign of slowing down, not least because Bosch is heavily investing in research and development in Cluj

DICO AND TIGANAS

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ico and Tiganas – architecture and engineering are together with Bosch in Romania for 15 years, designing, building and maintaining…and for the last 5 years in Jucu, Cluj.

As architects, spatial planners and engineers we are engaged with our clients and partners to think the future research, design and production facilities. Among many principles and technical issues concerning the complexity of such projects, there is one above the other: Every new project is meant to be better than the previous, for progress through innovation, feedback, and collaborative design.

Buildings are designed by people for people to use them and work in the best conditions for their purposes. Inspiring Working Conditions, a programme by Bosch based on a philosophy oriented to people behaviour, and enhancing the performance and satisfaction of the users, is implemented in the new generation of buildings.

Sustainability is our main common goal referring to all perspectives and scales: people, communities, buildings, nature, activities, or business. To achieve better and better results we use integrated design and BIM, building information modelling, allowing us all (designer, investor and user) to envision not only the future environment, but also to analyse at every moment its performance and to improve and adapt spaces for new uses, in time.

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are together with

Realized by Bosch Real Estate in Cooperation with DICO si TIGANAS design office SRL www.dicositiganas.ro

We develop all

projects in BIM

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alongside its prolific production operation.

The Bosch Engineering Center opened its doors in 2013, its remit being to focus on automated driving, electric mobility, connected industry and local innovation. Engineers at the

MANUFACTURING IN ROMANIA A BRIEF RECENT HISTORY The fall of Communism in 1989 prompted a conflict of interest between former managers of heavy industry, who opposed the transition to a market economy, and many labourers, who sought what was then seen as radical reform.

Lighter industry appeared a hopeful prospect and began to attract the attention of multinational investors through the 1990s and after the turn of the millennium.

Indeed, the machine building and metal processing sectors still account for about 20 percent of Romania’s entire industrial production.

A strong tendency to concentrate on modern subsectors such as electronics is a trend that has characterised the country’s recent manufacturing development, further highlighted by Bosch’s arrival in the mid-1990s. The young, bright labour force, coupled with a strategic proximity to Western Europe, has been a major lure for international organisations.

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R&D hub develop ideas covering a great array of specialisms, including software solutions and algorithms for image processing, real time object detection in different driving situations, software solutions for enhanced connectivity of electric vehicles, as well as smart sensors and industry 4.0 solutions. The centre also provides engineering services to all Bosch locations and local customers.

More than 500 Bosch associates are involved in activities here, contributing towards a huge global R&D team of almost 68,700 employees which commands an overall annual expenditure of €6 billion.

“Bosch I would say is one of the real technology companies,” says Kaschek.

“We are not a one-product company or purely focussed on one service – we can provide expertise on a very wide range of areas, including software.

“A clear target of ours for example, is to enter the cloud platform business sector with globally competitive solutions. The company therefore invests a lot of money in software research, for example with our Bosch Automotive Cloud Services and the Bosch IoT-Suite.”

This portfolio of connected mobility solutions makes it possible to develop, operate, and sell services for connected cars, systems which are designed to fundamentally transform the way we move from A to B. It is Bosch’s vision to help create emissions-free, stress-free, and accidentfree mobility, tapping into a market that PwC predicts will constitute more than 470 million connected vehicles by 2025.

By 2022, the market for mobility services and associated digital services will be worth some €140 billion.

“As well as competing, we also cooperate with the big platform companies on projects such as in autonomous driving,” continues Kaschek. “For instance, in China we are partnering with other companies to map Chinese traffic situations.”

PLASTIC TECHNOLOGY SERVICE Plastic industry looks to “smart factory” Companies looking to the digital transformation of their production from a very early stage - prepare and secure your competitiveness. What is needed to implement this? Online production organisation and management combined with flexible automation, process control, integration of order and process data are all components for networked production.

Sequences can be implemented, enabling fast and secure data exchange between machines, tools, products and peripheral equipment, and process and ordering management systems, based on cloud solutions.

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• Traceability is important, from the finished part back to the granulate. Meet the increasing documentation requirements such as those in automotive or medical manufacturing.

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• Specific identification via bar code for moulds or robot grippers.

• Part identification with process data such as date, order number, material and batch.

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a solely trade partner in the field of plastics processing machinery on Romanian market, at disposal of the customer to supply equipment as well as service and technical assistance promptly and in efficient way, during warranty and after the warranty period.

Leader in the field, produces electrical, hybrid and hydraulic injection moulding machines with closing forces from 125 to 6,500 kN, robotic systems, designed turnkey projects, as well as solutions for production management by implementing the concept Industrie 4.0

The assets of our partners, here on the right, who all are leading manufacturers of industrial equipment combined with our expertise consultancy and projects is resulting in the winning formula handed over to our customers Our aim is to increase the business of our clients, helping to: - reach more effectiveness by optimization, - increase their production capacity using all machinery features - enter new market fields - drive and manage any development related to plastic processing - enter the new era of Industrie 4.0

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Dedicated cooling systems using the last technologies with concern for minimum effect on the environment

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Indeed, the company is working to transform the transport landscape with many other mobility providers in areas including rail transport, car sharing and parking space management, among others.

Bosch is uniquely placed to combine its IT competence with extensive automotive knowhow and understanding of vehicle data, underpinned by its long-lasting expertise in mobility services.

Investing in the future

Such knowhow has been acquired and spread throughout the enterprise via more than a century of knowledge sharing, a process which continues to serve it honourably to this day and one that is no better emphasised than by Kaschek himself.

“If you want to enjoy a long career here, you have to be committed as a leader and as a team player,” he says, going on to describe the many ways

Bosch involves itself in educational activities in Romania.

“Our engineering colleagues are running an event at the end of May involving many universities in the country, inviting them to participate in a competition to investigate and develop creations geared towards the future of mobility technology like AI. “This will help generate awareness on both sides – for us to identify the best talents and for the students themselves to be aware of what we at Bosch are doing in the country. Cluj has very strong academic institutions and Romania generally has a well-educated population.”

Another development is in the form of a dual school education system.

Through this programme, Bosch has developed partnerships with high schools and vocational schools in Cluj-Napoca, Blaj and Alba Iulia, giving students the opportunity to expand their practical knowledge in a real

GRUP ENERGOINSTAL SA

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eadquartered in the city of Cluj-Napoca, Romania, Grup Energoinstal SA is a company specialised in mounting installations systems in industrial and civil buildings.

Set up in 1988, the company has continuously developed the technological infrastructure for installations systems and the passage to new and efficient solutions, motivated by the highest levels of customer satisfaction.

Due to the dedication of our personnel, we are one of the first Romanian companies to offer a full suite of services for the entire process of the installations execution, from consulting to mounting of the installations systems and servicing during warranty and postwarranty.

This ample diversification of the company allows us to efficiently build its strategies for any con-tracted investment project.

Some of our customers include Bosch (Germany), Emerson (USA), De’Longhi (Italy), Rigips (Great Britain), Scandia (Romania), La Lorraine (Belgium), Harting (Germany), Ecolor (Sweden), Thimm (Germany), Pfeiffer (France).

Our training policies are always a key focus, both domestically and internationally, allowing us to consistently improve the quality of the works performed and offer our customers services that are tailored to their individual requirements.

Our company values include Xxxxxxxx xxxxxxxx xxxxxxxxxxx xxxxxxxxx responsibility, quality and conformity – we answer for all the compa-ny’s actions, and readily understand all the applicable, laws, regulations, domestic and internation-al regulations, applying them effectively when necessary.

Our company treats all the parties interested in doing business with us with professionalism, pro-moting the principle of equal opportunities, with a correct conduct toward customers, employees, suppliers, authorities or competitors.

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• Design and technical consulting • Mounting of installations systems • Service and maintenance 400397 Cluj-Napoca, jud. Cluj, ROMANIA, Calea Dezmirului no 8 T 0040-264-438 352 | F 0040-264-453 261 E office@gei.ro | ofertare@gei.ro | aprovizionare@gei.ro Representative of South Area - Bucharest - Ing.Victor RADUCA T 0727 228 642 E victor.raduca@gei.ro

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working environment. So far, more than 400 pupils have started careers at the company via these schemes.

“We have a lot of automation and robots involved with our operations,” Kaschek continues. “Bosch therefore needs extremely smart engineering and maintenance people to manage these machines to the highest level of professional craftsmanship.

“German industry through time has been defined by its approach to this type of education, and we want to establish this in Romania and other countries we are in.”

In the realm of higher education, 2017 saw Bosch launch a master’s programme in electrical engineering and an automated driving course in collaboration with the Technical University of Cluj-Napoca.

“There is more activity to come on this front, especially in the direction of industry 4.0 given that Bosch is a big user and supplier,” adds Kaschek. “The

city is becoming an IT hub and has a lot of capability in the area of software engineering.

“Another important consideration is that Bosch must continue to be attractive for the next generation of engineers, both in terms of the products we make, the facilities we operate in and the culture in which we work. Robert Bosch as a brand is still building itself up in Romania even though it has been here for many decades.”

Several other developments have helped to this end. For example, in 2017 the firm opened a dedicated training centre inside the Jucu plant, with modern training rooms designed for Bosch associates and students in the dual education system.

The same year saw the company offer its staff over 2,500 training days in Romania, while 800 employees developed their competencies at Bosch locations outside of the country,

GLOBAL SOURCE

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lobal Source is a high-level technology equipment provider, offering customised solutions across a broad range of applications, including microscopy, sample preparation, measurement, testing and analysing, industrial and laboratory furniture, and a variety of production tools.

Our wide range of capabilities is reflected in our work in multiple industry fields, such as electronics, medical, automotive, aerospace, universities and research institutions.

We are proud of our partnership with Robert Bosch, providing the company with microscopy solutions for quality control and inline inspection, ESD and technical furniture, as well as customised technical equipment.

Our company’s main focus is to offer the best support and service for all equipment provided. We guide our customers to make the most suitable decisions by offering consultancy, free demos or trials, and also on-site training and installation. Through our customer support and our dedicated engineers, we are committed to assist and to offer expert use and care advice to fully benefit from every equipment.

Get a free product demo by contacting us at +40 368 002 528 or contact@globalsource.ro

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Zoltan Marko Business Development Manager E z.marko@globalsource.ro T +40 729 917 391 Xxxxxxxx xxxxxxxx xxxxxxxxxxx xxxxxxxxx

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initiatives which follow the global group mantra of creating inspirational places to work.

Motivated by sustainability

Another oft-cited inspiration for prospective and current recruits at Bosch is its unflappable commitment to developing solutions which have sustainability at their core.

Put simply, sustainability means securing the company’s long-term success while at the same time protecting the natural environment on which present and future generations depend. The company slogan that Kaschek identifies himself with, INVENTED FOR LIFE, not only applies to the fundamentals of the business, but also its outlook on socioenvironmental responsibility.

This is summed up by the straightforward desire to create products and services that improve people’s lives and conserve natural

resources at the same time, whether it be making renewable energy systems more efficient or developing emissionand accident-free mobility solutions.

For Kaschek, this is a major differentiator.

“The focus of Bosch and its supplier network on sustainability is without doubt one of the company’s biggest strengths.

“It is one of our main motivations, and we are in Cluj to create a sustainable investment that is working long-term to benefit the lives of people and the environment around them.

The dynamic between humans and machines will be vital in this equation.”

This ethos of Bosch is backed up by raw numbers. Of the €7.3 billion groupwide spend on R&D in 2018, 54 percent went towards products covering environmental and safety areas.

Bosch also has a worldwide series of targets concerning its own emissions and environmental footprint, and

PROMIK

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roMik, ever since its foundation in 1995 offers a most comprehensive suite of tools and systems for the programming of standalone/embedded Flash memories and represents state of the art technology and a de-facto standard in the industry. It ranges from portable devices for development, new product introduction to complex systems for volume in-line, on-board production.

Sourced by strong collaboration with the semiconductor industry, ProMik is one of the most innovative companies that offers Flash programming solutions for newest semiconductors well before its market introduction.

Regardless of the market segments, continuous sustainable success can only be achieved by highest quality and reliability. Moreover, in the manufacturing area programming equipment must offer attributes like fastest programming time (meeting line cycle time), easy installation and handling, conclusive traceability and highest programming quality. Thus, undivided attention is being granted this production process that significantly determines customer’s overall production cost and product quality, short-term and long-term.

Bosch, our esteemed worldwide customer and partner does value our advantageous production solutions in broadest range and in many factories around the globe. ProMik’s homogenous programming systems allow far-reaching benefit from reuse of knowledge, time-xxxxxxxxxxx and money-efficient Xxxxxxxx xxxxxxxx xxxxxxxxx production moves around the globe and cost efficient requalification processes.

It is ProMik’s continuing determination to guide and to support Bosch throughout the entire process, from product development to full production ramp ensuring a seamless plug and play introduction of complex Flash programming solutions.

T +49 (0) 911 25 26 65-0 F +49 (0) 911 25 26 65-66 E info@promik.com

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The next technology for on-board flash programming in production Innovation in the automotive industry is determined by increasing complexity of electronic applications and subsequent major challenges for suppliers to meet automotive OEM requirements. The programming process in electronic manufacturing is becoming increasingly critical for the success of tier 1 companies. Modern on-board programming of microcontrollers and flash memories are replacing classic chip level programming approaches due to its manifold advantages.

For almost a quarter of a century ProMik has addressed the challenge of on-board flash programming by developing smart and very efficient flash programming system solutions.

“PARALLEL FLASH PROGRAMMING SOLUTIONS AT THE PHYSICAL LIMITS OF SEMICONDUCTOR DEVICES” • Deep knowledge of newest microcontroller technologies and embedded applications • Programming solutions for parallel programming at physical limits • Margin verify, software-controlled programming voltage and control of watch dog behavior • Highest programming quality at maximum throughput, shortest cycle times “SCALABLE PROGRAMMING EQUIPMENT FOR PRODUCTION” • Modular and scalable, standard hardware and software tools for easy integration in the production environment MSP2150Net 19” rack solution • Seamless adaption to project specific use cases • High-speed programming via native (JTAG, CSI, QSPI, etc.) as well as fieldbus interfaces (CAN, CAN-FD, FlexRay, BroadR-Reach) MSP2150Net 19” rack sution “SMART-ICT – PROMIK`S INNOVATIVE APPROACH TO COMBINE DIFFERENT PROCESS STEPS” • Smart solutions embracing classical production processes • Combining In-Circuit-Test functions, flash programming and functional test • Reduced investment costs and floor space

“HOMOGENOUS SOLUTIONS FROM DEVELOPMENT TO FULLY AUTOMATED IN-LINE SYSTEMS FOR PRODUCTION” • Customized manual adapters for development and sample production • Robot operated semi-automated systems • Fully automated in-line systems • Project specific customized fixtures • Fully tested plug & play solutions for production “DEVELOPING AND INTEGRATING OF CYBER SECURITY SOLUTIONS” • Broad knowledge of customized cyber security requirements • Intuitive handling concept for administrators and operators with ProMik`s excellent FlashTask Pro production suite software.

• Time optimized set-up and resulting reduced operational costs in manufacturing • Encrypted key handling throughout the complete process chain • Management of diverse and complex Cyber Security requirements • Implementation of microcontroller specific security mechanisms Throughout numerous successful realizations of flash programming solutions, ProMik has gained deep understanding of production needs related to Flash Programming challenges, including Cyber Security solutions, linking of Manufacturing Execution Systems to the programming process, and application specific flash solutions.

Are you looking for world-class engineered solutions eliminating your on-board programming bottleneck, managing of your Cyber Security challenges, reducing total costs of ownership, and having a reliable partner when it comes down to timely support?

Then we are looking forward to hearing from you and supporting you in your upcoming projects.

PLEASE CONTACT US: Phone: +49 (0) 911 25 26 65-0 | Fax: +49 (0) 911 25 26 65-66 E-Mail: info@promik.com www.promik.com

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BUNZL DISTRIBUTIE

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e are a focused and successful specialised international distribution group with activity in Romania since 2005. Our products covers four areas: personal protection, professional cleaning, packaging and gastro equipment.

By outsourcing to us the purchasing, consolidation and distribution of a broad range of everyday items, our customers are able to focus on their core businesses.

The value we are adding continuously to numerous businesses around the globe, has made Bunzl a well-known and recognised international distribution company.

Bunzl is adapting constantly to the evolving business environment and is focussing on organic growth, acquisitions and operating efficiencies.

www.bunzlromania.ro

MORPHOZA promising progress has been made in recent years.

For example, it has reduced carbon dioxide emissions by 32.8 percent (2017 figure) since 2007, well on its way to 2020’s goal of 35 percent.

In terms of annual targets, 2017 saw a 2.7 percent year-on-year reduction in waste, comfortably more than the two percent target, which also applies to water reduction. In this area, Bosch recorded a 6.5 percent drop.

Sustainability at the organisation also covers many other elements, including health and safety. Here, Bosch has an ambition to reach 1.7 accidents per million hours worked by 2020, the current figure sitting at 2.3.

The group further aims to carry out 1,000 environmental and occupational health and safety audits at suppliers between 2010 and 2020 – so far it

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has completed more than 740 such inspections.

Another aspect of sustainability involves managerial diversity and growing the proportion of women who fill leadership positions. Currently, around 16.1 percent of such roles are occupied by females, a figure which Bosch hopes to raise to 20 percent by 2020.

A corporate Romanian citizen

Bosch’s definition of sustainability also extends into addressing a great number of other social issues.

This naturally intertwines with its corporate social responsibility agenda, something which is taken extremely serious by Kaschek and the Cluj operation as well as in other locations throughout Romania.

In 2017-2018 alone, Bosch involved

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osch Corporate department for Real Estate in close co-operation with Morphoza developed an Inspiring Working Conditions design for Bosch Jucu Plant, Romania, Morphoza driving the change management process as well as the definition of the new working conditions.

In order to design a workplace that encourages creative and productive practices and makes efficient use of the existing resources, Morphoza analysed the interactions between teams and their needs, without losing focus of the company’s business objectives. Based on interviews with more than 200 associates, we developed a tailor-made design that combines the corporate requirements with local influences and the associates’ aesthetic preferences and ergonomic needs.

T +40 264 276 687 E office@morphoza.ro

www.morphoza.ro

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Bunzl Distributie Along with you from the beginning

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We support businesses all over the world with a variety of products that are essential for our customers in the successful operation of their businesses.

Bucharest-Ilfov E office@bunzlromania.ro T +4 021 315 10 81/91; M +4 0731 790 820 Bucharest West Logistics Park, C Building, DE 287/1 Str., Dragomiresti-Deal, Ilfov County, Romania Cluj T +4 0264 422 569 M +4 0736 104 911 Floresti, within Coratim Logistics Center, Avram Iancu Str., no. 442-446 (DN E 60), Cluj County, Romania

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itself in more than 100 CSR activities in the country.

Such endeavours include long-term support for charitable organisations working with disadvantaged citizens and on environmental and educational projects.

In recent years, this has involved close collaboration with groups such as SOS Satele Copiilor, Concordia Association, Mai Mult Verde, Habitat for Humanity, and Regina Maria Foundation/Adfaber Association. Work with these bodies has taken the form of renovating social care centres, organisation of activities with children, and supporting afforestation, recycling and environmental protection campaigns.

“Since we started in Cluj, we have supported the community in the form of many activities, be it environmental initiatives or financial aid for educational institutions,” adds

Kaschek. “We are also supporting regional society activities like festivals where different ethnic groups participate and enjoy together.

“The main focus of our CSR, however, concentrates on enhancing the development of young people – our brand is very visible, especially in education circles.”

Bosch’s day-to-day business also seeks to support the regional economy through use of local suppliers, part of a balanced approach to procurement that also sees the Cluj operation utilise the Bosch group’s purchasing organisation’s international buying power.

“We have a mixture of global and local suppliers,” Kaschek explains. “For example, Bosch has a high demand for plastic moulding and mechanical parts for things like connecters, housings and so on, and our philosophy for these products is to buy in the region

NORDSON ASYMTEK

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ordson ASYMTEK supplies automated fluid dispensing and conformal coating systems globally to a wide range of industries.

We are a customer focused, technology driven company, which means customers like Bosch approach us with very specific requirements and practical challenges from the production floor.

Our goal is to provide a solution by either offering one of our existing systems or by jointly developing an entirely new one to meet the customer’s needs. We use the learnings from close collaborations we have with partners like Bosch, to further develop products which meet the current and future industry demands.

A great example of this is our new S-Line, designed to overcome the challenge of limited floorspace that many customers in Europe face, by offering a footprint efficient solution.

Tell us about your challenge!

nordsonasymtek.com

PLM GmbH

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or 20 years we have been the partner for the production of resistance welding electrodes.

Since 2006 we have been working in close cooperation with various Bosch plants worldwide. Our core competency is the production of new electrodes,but also the regeneration of used electrodes.

The continuous optimisation of the manufacturing processes makes us a reliable and competent partner. From the incoming inspection of the used electrodes to the documented final inspection, we guarantee process stability and the same quality of new and regenerated electrodes. We only use materials from renowned manufacturers to guarantee you the best possible quality.

T +49 72 34 / 9 46 41 -0 E info@plm-gmbh.de

www.pl-mechanik.de

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EME

The perfect coating line solution for your business. ∙ Up to a 50%

footprint savings compared to other coating lines

∙ Single supplier

∙ Central line control ∙ Automated inspection

Panorama™ S-Line

Conformal Coating. Start to Finish.

∙ Full traceability ∙ Low cost of ownership

Contact us now! +31 493 352 752 info-emea@nordsonasymtek.com nordsonasymtek.com

Industry 4.0

Productive, high-performance, with the human touch Our high-performance and innovative family-owned company supplies industrial and research & development institutions nationally and internationally with state-of-the-art technology and trend-setting production processes.

We are the specialist to go to for the processing of refractory metals and high-purity metals such as molybdenum, tungsten, tungsten alloys, tantalum, platinum, gold, silver, palladium, etc.

A state-of-the-art machinery plant guarantees our partners the realization of all their requirements, from the planning to the completion of specific components – everything from a single source.

We are a competent partner with technical advice on how to bring your ideas to the page and manufacture prototypes, single parts, and series.

PLM GmbH Am Sägewerk 11 D-75242 Neuhausen Phone: +49 72 34 / 9 46 41 -0 Fax: +49 72 34 / 9 46 41 -99 eMail: info@plm-gmbh.de

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for the region. Eastern Europe has a strong manufacturing base for these components and Romania is now starting to build up its capacity.

Itself being part of a hugely complex automotive supply chain, Bosch knows what it takes to succeed as a supplier to this fast-moving industry.

“Step by step we can contribute to develop the knowledge and experience at local startups,” explains Kaschek. “We also like to cooperate with local branches of proven suppliers. There is also a strong growth potential for small and mid-size engineering companies to thrive in this area in Romania, as currently we are relying a lot on limited capacities of providers from countries like Austria and Germany for these services. This is especially valid for industrial and machine building related software development.”

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A corporate global citizen

Kaschek quite rightly points to the visibility of the Bosch brand, not only in Romania but around the world, both in terms of its core business and social activities.

“A huge amount of work is also carried out by the Robert Bosch Foundation,” he adds, “an organisation within the group which spends millions per year globally to deepen ties between Europe and other parts of the world.”

Also known as Robert Bosch Stiftung, the body was set up in 1964 and has been continuing the public welfare legacy imparted by its founder.

It is funded through shareholder dividends of the group, and is active in the areas of healthcare, science, society, education, and international relations. Recent years have seen it adopt a more focused approach,

working on three issues: migration, integration, and participation; social cohesion in Germany and Europe; and viable living environments.

The foundation supports around 700 projects a year under this remit, with a particular focus on peace given the rising number of conflicts occurring worldwide.

In 2017 this equated to €100.5 million of project grants, around one third of this being devoted to research at institutes like the Robert Bosch Hospital and international relations activity.

Strengthening international economies is another means of addressing instability and social inequality, and Bosch is again active in this field. For example, the company’s four local foundations in Brazil, China, India, and the United States spent just under €9 million on regional aid projects in 2017.

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LONGSTANDING TOP PARTNERS FOR HIGH-TECHNOLOGY

• Built-in quality and reliability • Large range of standard products • Custom Solutions • Worldwide Sales • Worldwide Service support

GRINDING MACHINES

Brands of

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www.nutek.com

The Intelligent Solutions Company Supporting Automotive Electronics Manufacturing, with Industry Leading Technologies

Quiptech is a proud partner of the Bosch Automotive Electronics Plant and Engineering Centre.

Congratulations on your 5 year anniversary in Cluj, Romania

IT systems that suit your business best; Full tech support for software and hardware, from installation to configuration; Modern hardware equipment, such as systems, servers, peripherals.

WWW.QUIPTECH.COM WWW.EMEOUTLOOKMAG.COM

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Embracing the future

The conversation with Kaschek soon turns to the future, and inevitably the topic of industry 4.0 reemerges.

“This is key to connected industry and standardisation,” he says, pointing towards the mass of valuable data being created by the company’s activities in Cluj.

“Here we have a fully-integrated database system that is covering our production – every individual device we make is traceable with around 400 kilobytes of data recorded real time for each product. When you consider the 150 million devices we have produced so far, that is a lot of information.

“Our automotive production is fully networked around the world, and we are one of the pacesetters for industry 4.0 globally. We have many visitors to our Cluj plant, and they are often amazed at the level of sophistication and connectivity involved.”

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Kaschek also pays homage to Bosch Rexroth, the division dedicated to supporting and deploying industry 4.0 solutions in mechanical and plant engineering environments, referring to it as a market leader in drive and control technologies.

Whether it is helping in the economical production of small batch sizes or saving energy while concurrently increasing productivity and output, Rexroth has emerged as a formidable supporting partner to not only Bosch’s but other manufacturers’ operations globally.

Its base in Romania is one of many spread around Europe, Asia Pacific, Africa and the Americas, the subsidiary employing 32,300 staff and generating sales of €6.2 billion in 2018. As with its parent company, Bosch Rexroth is defined by its commitment to innovation, the division channelling anywhere between 4.5 and 6.5 percent of sales revenue into R&D activity.

Cluj’s next chapter

Innovation, of course, will also determine the future direction of developments back in Cluj.

Kaschek has succeeded in building the regional unit up both within the wider Bosch Group and the automotive industry writ large, and is determined for this pioneering, proactive work to continue long after he has entered retirement.

“We are focussing on being one of the main drivers of the automotive agenda,” he adds. “Bosch still is prominent in the combustion engine sphere and will continue to be so, but we are also a frontrunner and main contributor in the areas of powertrain electrification and automatic driving technology.

“The biggest challenge for us is to master the major changes, both in terms of our industry and society at large in terms of mobility. Our capabilities here in Cluj and elsewhere

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Smart Intralogistics Solutions

Optimise your warehouse for fast and accurate picking Whether you have complex logistic needs or look for scalable storage solutions, Kardex Remstar enables you to stay ahead of the game by optimising your warehouse with efficient automated storage and retrieval systems.

www.kardex-remstar.ro Áron Mátéffy, Sales Manager Kardex Systems Romania S.R.L. T +36 (30) 7246169 E aron.mateffy@kardex.com

will allow us to open new markets – we have already discussed the twowheel work we are doing, but there are many others coming.”

Success also relies on a positive backdrop in which to operate,

something not lost on the outgoing inTime_78x96_Bosch.indd 1 Bosch veteran.

“The business environment is going to be important,” he continues. “The automotive industry is changing, and we are leaders in many different areas that are coming into fruition.

“I see myself as a citizen of Europe.

We need stability, in our political and financial systems, as well as a continuously improving infrastructure.

Such conditions will carry the society and the industry to implement proper solutions to deal with the challenges of the future.

Romania with its 20 million citizens is a very important part of Europe’s future.

“The site in Cluj is, however, very well prepared for the challenges of the future, whatever they may be. The young team of Bosch in Cluj is committed to the Bosch values and to contributing as a European pillar to deliver products

that are ‘INVENTED FOR LIFE’.”

01.04.2019 14:47:15 Kaschek ends the conversation by restating his confidence in his successors to lift the Cluj site to new heights, responding coyly to any suggestion that retirement means putting his feet up.

“Now I’ve reached 65 years I am ready to retire and hand over to the next generation. This doesn’t mean I plan to sit down and do nothing – I have some plans to work on a business in the software industry, so this will certainly help to keep me busy.”

Robert Bosch SRL Tel: +40 372 544 100 contact@bosch.ro www.bosch.ro

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Robert Bosch SRL Automotive Electronics Plant Robert Bosch Street No. 1 Parc Industrial Tetarom 3 Jucu Herghelie 407352 judetul Cluj, Romania Tel: +40 372 544 100 contact@bosch.ro www.bosch.ro