OMANI VEGETABLE OIL DERIVATIVES CO.LLC

OMANI VEGETABLE OIL DERIVATIVES CO. LLC

Taking an entrepreneurial approach to ensure business growth www.omanioil.net

OMANI

VEGETABLE

OILS

&

DERIVATIVES

CO.

LLC

Oman PLACING

Spotlight in the

A regular face at global food exhibitions, Omani Vegetable Oils is putting the Omani region on the pedestal in a bid to attract new customers across emerging markets to its locally manufactured product range Writer: Emily Jarvis Project Manager: Sammy Wilkinson

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eading Salalah-based cooking oil Company, Omani Vegetable Oils & Derivatives Co. LLC (Omani Vegetable Oils) aims to raise awareness of locally manufactured products by promoting its own product range at regional exhibitions in its bid to tap into new markets and attract more customers to the prospect of doing business in the Oman region.

Boosted by its entrepreneurial spirit and leveraging expertise from the wider Dhofar Group - namely Dhofar Cattle Feed Co., Dhofar Insurance Co., and Dhofar International Development and Investment Holdings Co. - the brand has achieved double-digit growth since establishment in 2005.

Exhibiting at events such as Gulfood each year has provided Omani Vegetable Oils with a platform to network with potential customers and explain how its multi-model distribution channels across the Middle East & Africa (MEA) can help meet the needs of customers

across these emerging markets.

Based on the success garnered from this, the Company has just opened a new warehouse facility in Dubai in order to increase production and add to its already significant market presence, with the hopes to enter new business verticals along the way.

“Our team is passionate about providing high quality cooking oils to consumers for a better life by adding convenience to their daily routine and embracing healthy living. Our cooking oil brands are widely available from wholesalers, supermarkets and hypermarkets under the popular names of Al Safa, A Saadah, Salalah, Taibah , Sahi , Bahjah, Diyah , Sunlife and A’Safwah, as well as other private labels,” the Company highlights.

New facilities

Driven by a strong set of beliefs and values which provide the necessary springboard to be able to capitalise on the latest industry trends, Omani Vegetable Oils continues to explore the relevant business verticals that allow the Company to engage with customers across the MEA region. One of these avenues is to venture into

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EMIRATES METALLIC INDUSTRIES CO.LTD

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fter more than 25 years of successful business, Emirates Metallic Industries Company Limited (EMIC) stands as an iconic industrial leader, having elevated the can manufacturing industry to a new level of professionalism in terms of performance, product range, quality and technology.

EMIC was one of the first industrial establishments in the region to adopt a quality management system that complies with ISO international standards, and the company has been ISO 9001:2008 certified since 1994.

EMIC is equipped with state-of-the-art technology in order to manufacture cans, as well as a variety of food packaging products, in different shapes and sizes. EMIC also provides the market with advanced metal decoration and printing services including pre-press activities and fully computerised plate processing technology.

IMAGE COURTESY OF OMANIOIL.NET Omani’s factory is HACCP certified

the distribution of other fast-moving consumer goods - such as bottled water and rice - that complement the Company’s already extensive cooking oil portfolio.

In order to do this, the Company recently invested millions in new filling lines and other updates to its equipment at its state-of-the-art refinery; in addition to the inauguration of a new warehousing facility in Dubai.

It further notes: “We have a state-ofthe-art refinery, the most-advanced fully-automatic high-speed filling machinery and equipments to produce quality products conforming to all the relevant international standards; operated under strict hygienic conditions.”

The new filling lines will be a welcome addition to the HACCPcertified Company’s factory, located at Raysut Industrial Estate in Salalah; a stone’s throw away from the

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We have a stateof-the-art refinery, the mostadvanced fullyautomatic high-speed filling machinery and equipments to produce quality products conforming to all the relevant international standards; operated under strict hygienic conditions

With a loyal customer base and sales spanning more than 17 countries throughout the Middle East and North Africa- and in addition to exportation across these areas - EMIC is always on the lookout to expand its product reach to other countries, investing heavily in boosting production capacities to achieve this.

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Such a strategy, combined with an astute knowledge of the global market, will place EMIC in a strong position as it continues to maintain and strengthen its position within the global can manufacturing market.

T +971 6 543 6666 E emic@emic-uae.com

www.emic-uae.com

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A CAN DO APPROACH

TO BUSINESS After more than 25 years of successful business, Emirates Metallic Industries Company Limited (EMIC) stands as an iconic industrial leader, having elevated the can manufacturing industry to a new level of professionalism in terms of performance, product range, quality and technology. The company’s Sales and Marketing Manager, Mr. Ala Alami explains how the company is not only capitalising upon the growth potential of the UAE market, but also looking to target new customers in the international arena.

EASY OPEN ENDS

GHEE CANS

SQUARE CANS

WE CAN, WHEN NO-ONE ELSE CAN Tel: +971 6 5436666 Fax: +971 6 5436000 e-mail: emic@emic-uae.com www.emic-uae.com

Tuna cans (sizes 140 gram, 160 grams, 185 grams)

Easy Open Ends E.O.E (sizes 73 mm, 83 mm,and 99 mm)

Twist Off Caps T.O.C (sizes 38 mm, 43 mm, 63 mm, 66 mm, 82 mm)

Metal Cans of different kinds and sizes (Conical, Cylindrical, Square, Round, Rectangular, and food cans)

Metal Sheets (Printed and Plain)

Coil cutting Services Coating and lacquering Services

TWIST OFF CAPS

FOOD CANS

TUNA CANS

ALL IMAGES COURTESY OF OMANIOIL.NET

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Encouraging a Group ethos of doing things right first time

Our Group-wide initiative to do things right first time and our quality product offering has given us a reliable and trustworthy reputation across the GCC and beyond Implementing a mixture of direct and indirect distribution methodologies

Omani Vegetable Oils’ HQ

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Port. Omani Vegetable Oils’ facilities offer a logistical advantage that provides lucrative international trade opportunities with the likes of East Africa, in addition to easy access to further locations within the Middle East and GCC regions.

“We also have our own subsidiaries and branch offices in Muscat, UAE and in Saudi Arabia, all of which follow the stringent GMP practices and certified food safety management systems by SGS Europe,” the Company further details.

Implementing a mixture of direct and indirect distribution methodologies, Omani Vegetable Oil has a strong and reliable supply chain in place; making sure to form close and long lasting relationships with its suppliers who represent a crucial part of the day-to-day business operations.

“Our Group-wide initiative to do things right first time and our quality product offering has given us a reliable and trustworthy reputation across the GCC and beyond,” Omani Vegetable Oils adds.

ALL IMAGES COURTESY OF OMANIOIL.NET

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Health Promoters

The new filling lines will be a welcome addition

Given the growing global emphasis on choosing the right oil in cooking practices, and each oil type’s nutritional values, Omani Vegetable Oils is involved in campaigns to promote the use of its products within a healthy lifestyle.

“We have been delivering nutritious and delicious cooking oils to the consumers for more than a decade, with the utmost interest in their health,” says the Company.

Beyond its daily activities, the Company also emphasises that corporate social responsibility is of “utmost importance” to both give something back to the community, and also expand the reach of the Omani Vegetable Oils name in Middle Eastern and African markets.

Sustainable business

The Company has invested millions in new filling lines and other updates to its equipment at its state-of-the-art refinery

A strong and reliable supply chain is in place

Backed by three prominent Dhofar Companies and a team of highly qualified technical staff with considerable food manufacturing experience, Omani Vegetable Oils has all the right ingredients to make sure that its products deliver on expectation and satisfy the end customer.

The Company concludes: “With a sound vision for the future, strong commitment to sustainable business practices and healthy approach to growing our business, we are poised to continue to deliver reliable, consistent growth.”

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Omani Vegetable Oils & Derivatives OMANI VEGETABLE OIL DERIVATIVES CO. LLC PO BOX 43, P.C. 217, Raysut Industrial Estate, Salalah, Sultanate of Oman Tel: +968 23219142 Fax: +968 23219324 Email: mkt@omanioil.net

www.omanioil.net