North America Outlook Media Pack 2022

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Media Pack 2022 North America Outlook magazine North America Outlook is a digital and print publication aimed at boardroom executives and hands-on decision makers across a full spectrum of industries. Our content is compiled by an experienced editorial team, complemented by in-house design expertise which collectively forms the Outlook Creative Services department.

Together, we ensure delivery to the highest standards in promoting the latest engaging news, industry trends, and success stories across the length and breadth of the US and Canada.

As part of Outlook Publishing’s international portfolio, North America Outlook magazine exists alongside Africa Outlook, APAC Outlook, EME Outlook, and Outlook Travel. Across all five of our titles, we provide a superb platform for advertisers and media partners to attract the attention of the world’s leading executives and industry stakeholders by showcasing their services.

A bi-monthly publication, North America Outlook keeps its finger on the pulse with the latest industry trends, breaking news stories and business successes from all corners of the region. The body of the magazine incorporates a tailored front-ofbook section, designed to showcase topical stories, insightful interviews and trend reports, alongside an event focus (both physical and virtual) to give you the run down on the expos shaping the business world.

Constantly seeking to adapt our offering to the benefit of the continental elite, North America Outlook also provides value-added services including mobile brochure applications, and a bespoke Outlook Creative Services team ready to cater to all your production needs.

FA R E Y E | T R I U M P H PAY

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Issue 06

KBR LUMMUS TECHNOLOGY

The solutions provider powering progress with a unique company culture

MASTERS OF MATERIAL HANDLING

Technological endeavors guided by innovation and adaptation

Operating beneath the banner of Daifuku North America, we talk to Cory Flemings, Executive Vice President of Sales at Wynright Corporation, the leading provider of automated logistics systems

JAMES MCINTYRE, Managing Director at Melcar Group, tells us of the company’s beginnings with “a sledgehammer and a vision”

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UNLOCKING THE LIMITS OF LEARNING Driven to empower every student and every teacher on the planet, Microsoft is taking great strides in Africa by imparting crucial skills related to connectivity, digital literacy and technological proficiency Writer: Jonathan Dyble

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he fourth industrial revolution. Expected to bring about more technologically enabled advancements in the next 10 years than those seen in the previous 250, industry 4.0’s ability to galvanise both social and industrial prosperity is not to be understated.

Yet, while each awe-inspiring step forward will continue to be greater than the last, so too will be the socio-

economic challenges that accompany these monumental progressions.

Take the labour market, for example.

A vertical that has already been subject to a number of major disruptions, the continual death and simultaneous birth of new occupations will lead to an ever-greater shift in skills requirements and a rising strain on both education and training.

Indeed, this strain is particularly

pronounced in developing regions such as Africa, Microsoft MEA’s Senior Director of Education Harb Bou-Harb being one individual who recognises such a reality.

“A lot of light has been shone on the issues brought about by Africa’s growing digital skills gap,” he states, “and closing it will require a number of elements.

“For governments, it is about

acknowledgement. There is plenty of support coming from the World Bank, United Nations and a number of privatised business such as PwC, but it is crucial that governments themselves continue to take similar steps.”

Crucially, in the eyes of Bou-Harb, these steps need to be focused primarily on the development of both soft skills and technological expertise, moving away from traditional educa-

tion to ensure that today’s students are prepared for tomorrow’s jobs.

Pointing to a report from PwC revealing that more than 90 percent of African CEOs cite skills shortages as the biggest threat to the future of their organisations, he highlights coherent education as a proactive solution to curbing the escalation of major challenges.

“Figures like this are really quite

18 | Africa Outlook issue 77

scary when you think about the wider implications that they could have,” the Director affirms.

“Education must be upgraded for learners to thrive. Roughly 50 percent of jobs will be lost to automation, while 30 to 40 percent of future jobs will leverage technology much more readily as an enabler, instead requiring softer skills.”

Africa Outlook issue 77 | 19

> Industry Insights Each edition of North America Outlook is kickstarted by a host of industry-focused articles and spotlight features, designed to raise the awareness of global associations, knowledge sharing, and trend adherence. Compiled by our editorial team with contributions from leading industry voices, we bring the latest fluctuations, shortfalls, recoveries and successes to the attention of executives who need to be in the know. Our regular ‘Topical Focus’ feature highlights a pre-assigned subject, as outlined in our editorial calendar.

EXPERT EYE

> Company Profiles The bread and butter of the magazine’s content, our company profiles showcase a truly diverse assortment of businesses, bringing their unique stories to the page. With each contribution replicated on the dedicated ‘Company Profiles’ page of our website, we give market-leading businesses a multi-dimensional platform to highlight their achievements; telling us their story, so that we can tell the world.

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M A S T E R C A R D

doing 4.5 transactions per day. In total, PromptPay has moved four trillion Thai Baht ($130 billion) across 800 million transactions.

AsO: Are you finding some industries are more open to adopting RTPs than others?

RS: Most RTP payments are currently peer-to-peer (P2P) or peerto-small-and-medium-enterprise payments (P2SME). This is driving cash conversion at the lower pyramid of consumer payments. For example, 85 percent of transactions on Thailand’s real-time payments platform, PromptPay, are less than THB 5,000 (approximately $200) each, while 80 percent of India’s United Payment Interface (UPI) transactions are less than INR 1,300 (approximately $20) each.

However, RTP technology can be applied across all payment categories: B2B supplier payments; B2C payments such as legal settlements, insurance claims, wages; C2B payments such as hospital bills, utility payments, and point-of-sale purchases; and domestic P2P and cross-border remittances.

Clear goals: ‘radical transparency’ in the fashion supply chain Debbie Shakespeare, from Avery Dennison RBIS, examines the urgent need for radical transparency in the fashion supply chain, and how this will cut carbon emissions and pursue a greener future for the industry Written by: Debbie Shakespeare, Senior Director of Compliance, Sustainability and Core PLM, Avery Dennison RBIS

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he fashion industry sells glamour and style. But it’s also passionately committed to change, which is urgently needed in the era of climate crisis.

It’s worth noting from the outset that industry experts are not alone in calling for change in the industry, this is being pushed for by their customers, who are increasingly demanding more sustainable, transparent, and traceable garments across the supply chain. As a result, fashion brands are embarking on a new generation of transparency.

A NEW ERA IS EMERGING When we think about radical transparency, it’s about reporting on the processes, the carbon emissions,

the make-up of a product and its origins. It’s the story of how the product is made, proof that it is not a counterfeit, and information about how it can be resold. There’s so much data available to brands to share today, but currently it’s under-utilized, simply because they’re just not comfortable in making it public.

Key industry leaders are frequently petitioning for the need to move from policies to action in addressing environmental and economic performance across the full supply chain. This was undeniably the resounding message at the recent CFS+ 2021 event that I spoke at in October, but this will require collaboration, innovation, and an open dialogue to move it into action.

With this in mind, I would strongly urge fashion brands to begin embracing this new generation of transparency that is going to be increasingly demanded by the consumer and investors imminently.

It will quickly become a nonnegotiable requirement following the introduction of legislation by governments too.

Knowing where to start, and what tools are available to enable this new level of transparency can be daunting for brands, however

once implemented a fundamentally different supply chain will emerge.

Collaboration and standardization will be needed to drive this change, and digital labelling/IDs that plug into central databases of shared information will be at the heart of the revolution.

accessible for their products, with 58 percent saying fashion brands should help consumers repair items, and 57 percent saying brands should help consumers resell items when they no longer want to keep them.

SEWING UP THE CIRCULARITY LOOP

Circularity in fashion can only become a practical reality when the right partnerships are struck up. Earlier this year, US lifestyle brand UpWest and reuse operator ReCircled enlisted Avery Dennison to provide the digital triggers and data connectivity essential to complete the circularity loop.

The case study revealed how products get a second life. Shoppers have the opportunity to scan the QR codes on Avery Dennison’s Digital Hang Tags and Digital Care Labels to take them on a journey outlining the item’s story, how it should be looked after and allowing them to engage closely with the UpWest brand.

Scott Kuhlman, CEO of ReCircled, spoke of how Digital Care Labels are pivotal in the upcycling process. “If we have textile information on Digital Care Labels, we can make processing decisions very quickly. We know what we are dealing with, and we

Since the pandemic, 70 percent of consumers are more likely to interact with QR codes, according to new research we (Avery Dennison) commissioned with GWI. Retailers have seen first-hand during the COVID-19 pandemic, how consumers can quickly embrace digital connection points if tailored to their needs. This paves the way for new behaviors around sustainability.

Digitally connected labels enable brands to clearly inform consumers of the end-of-life recycling options for items they no longer need, and cannot resell or re-use. These QR codes also inform recyclers of the material content of garments for safe and efficient processing. Our research found that, across the global markets surveyed, 62 percent of people believed brands and retailers should be making end-of-life options

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COLLABORATION IS THE KEY TO PROGRESSION

can embark on a much clearer, purer process for the recycling.”

Robert Smith, director of sourcing and production at UpWest said the strength of the collaboration has underpinned the project’s success, turning unneeded sweater stock into mittens and blankets. “Together we created something new out of existing products, but it was also about telling a story and challenging norms,” he said.

The priority for the fashion industry needs to be around diverting clothing and materials from landfill, and, like many other industries, reduce emissions too. Collaborations like this example can make a huge difference as all corners of the industry come together to share their individual expertise with a common goal in mind.

Digital solutions have a direct impact on reducing waste within a supply chain, providing much needed transparency. Look at radio-frequency identification (RFID) for example, it’s designed to take waste out of the supply chain, whilst providing supply chain inventory accuracy, and reducing waste enables a direct link between the supply chain and a lesser carbon footprint.

The commitment within the

apparel industry to make the change is undeniable. The majority of organizations have been vocal about that. But now the focus must be how the apparel industry comes together to move beyond commitments into action. I believe the innovative digital solutions available to brands and strong partnerships will be the key to unlocking the circular economy.

ABOUT THE EXPERT Debbie Shakespeare is an expert on creating sustainable businesses and driving up global standards. She has been creating meaningful and impactful results within the Apparel Solutions division of Avery Dennison for the past decade. As the senior director overseeing sustainability, compliance and core product line management, Debbie ensures Avery Dennison is on track to deliver on its 2030 goals and holds suppliers to appropriate environmental and social sustainability standards. She also serves as a sustainability spokesperson to organizations and companies.

North America Outlook issue 06 | 11

> Expert Eye Our expert opinion column is a regular feature within every issue of North America Outlook, where we showcase cutting edge thoughtleadership and hear the opinion of a spokesperson at the frontline of their industry. From the latest technological trends to the impact of political climates on business, Expert Eye offers a unique, authoritative take on current issues.

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RISK FREE OPPORTUNITY The program gives franchisees and corporate-owned stores a 100% risk free opportunity to test out the BOGO platform to determine if it’s worthwhile for them.

If one of your franchisees or corporate-owned store locations unregister from the BOGO platform within 3 voucher redemptions, we will reimburse, IN FULL, any discounts they provided to our customers.

THE BOGO APP The BOGO App is an e-commerce platform that helps restaurant owners get new DINE IN customers.

At a time when there are countless delivery apps sending food out the door, we know that a top priority for most restaurant owners is filling tables.

Dine in customers typically spend more and tend to purchase the high margin items that people don’t usually order via delivery/take out (ie. Appetizers to share, Desserts to indulge with, Beverages/Alcoholwhich they just drink from home etc).

Each of our BOGO merchant partners offer our users three Buy One Get One FREE vouchers.

They can choose any combination of 3 BOGO vouchers (Choices include: BOGO Entrée, BOGO Apps & Sides, BOGO Desserts, BOGO Drinks).

They can choose what days of the week they want to receive our customers, and they can even choose whether they accept walk in customers OR require reservations from our users.

The BOGO Platform focuses on PROFITABILITY ON A PER TRANSACTION BASIS.

Here is a quick sample of how a BOGO Promotion can help boost revenues and profitability: A married couple comes into your restaurant. They each order an $18 entrée, a $10 appetizer to share, a $10 dessert to share and 2 cokes at $3 each for a total of $62. Assuming your total food cost is 30% - your cost to prepare this meal is $18.60.

Result of the BOGO transaction: $44 total bill (after $18 BOGO Entrée discount) minus food cost of $18.60 = $25.40 in Gross Profit + Gratuity (If they were redeeming an appetizer or dessert voucher instead, the total bill would be $52, minus the food costs of $18.60 = $33.40 in Gross Profit + Gratuity) True Customer Acquisition Cost = COGS on discounted entrée COGS on discounted entrée: $18 x 30% food cost = $5.40 Customer Acquisition as a % of Gross Revenue: $5.40 / $44 = 12.3% Other than the discounted entrée in this scenario, all other menu items would be full price. So, if any additional items are ordered; sides, desserts, drinks etc – the customer acquisition % would go down as revenues go up.

We would love to work with your group, to create value for your individual locations, on a no risk basis.

The restaurant owner has all the control. There is absolutely no contract involved, so they can come and go as they please, and truly just test the platform out for themselves to see if our customers are worthwhile for their unique business.

ASIA established financial service players and digital newcomers must participate in efforts to develop RTP infrastructure, improve fraud monitoring, and encourage consumer adoption.

Specifically, there are four main issues that need to be addressed to realise the potential of RTPs. Firstly, regulators and policymakers across Asia must promote RTPs standardisation, and coordinated policy efforts must encourage RTPs usage across a wide variety of transactions.

Second, critical use cases and revenue models must be identified for all industry players, in particular those adopted by traditional banks, to encourage broader RTPs adoption by all.

Further, cost-efficient, standardised infras l fraud, money laundering, and safety and security risks, and industry participants need to use analytics – informed by large volumes of global data on transaction context and payer demographics and behaviours – to solve for security risks.

We expect the future to be driven extensively by digital payments that are powered by realtime infrastructure and proxy services” The speed and ease of RTP-based systems adds to security challenges as the velocity of transactions can lead to fraud and money laundering more quickly than ‘slow’ payment settlement systems that are coupled with more robust cybercrime tools and practices.

The introduction of fraud and antimoney laundering (AML) screening solutions needs to be simultaneous to encourage confidence and adoption across the ecosystem.

To solve these issues and enable real-time transactions to fully materialise in Asia in a systematic, scalable and robust manner, the entire ecosystem needs to pull together to shape this opportunity collaboratively, knowing that the potential benefits from these efforts are great.

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AsO: What must be done to expand the take-up of RTPs? RS: While many successful RTPs solutions have flourished, there remains a critical lack of a uniform comprehensive infrastructure, and alleviating this will require countries to set up their own domestic infrastructure at a significant cost. This can range from $50 million to $1 billion.

Siloed practices of most digital payments players have also not encouraged comprehensive industrywide government regulation in the space or the appetite to foster standardisation, and this has led to slower progress in promoting interoperability.

The BOGO App is now rolling out it’s Franchise Partner Incentive/ Reimbursement Program!

AsO: How is Mastercard helping to address some of these challenges?

RS: Through our acquisition of Vocalink, Mastercard has embarked on a multiyear journey of sustainably providing interoperable RTPs technologies globally. We offer a comprehensive set of RTPs solutions across three product layers.

The first is infrastructure. Mastercard offers the core RTP switch (called IPS) supported by a multi-identifiers proxy platform (MPP), with both built on the data-rich ISO 20022 messaging standard. The switch includes the core credit transfer message supported by approximately 20 other payment and non-payment messages including request to pay. Mastercard operates its RTP infrastructure through regional

payments hubs spread across multiple regions which are connected to each other to enable global interoperability.

Payment applications APIs forms the second layer. Our APIs enable bank apps to become payment applications without relying on the use of thirdparty payments apps.

Third is data and analytics valueadded services. We offer AML solutions and account and transaction scoring tools that assist in reducing fraud by tracking antisocial funding and suspected mule accounts.

AsO: Looking ahead, what progress do you predict will be made in the next five years?

RS: We expect the future to be driven extensively by digital payments that are powered by real-time infrastructure and proxy services. The incorporation of artificial intelligence in real-time payments solutions, infrastructure and insights will be the next step.

AsO: Would you say the financial ecosystem needs to unify for RTPs to be fully exploited?

RS: For the use cases of RTPs to expand and reach their full potential in Asia, the entire ecosystem of

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> Marketing Brochures For each magazine insertion, we provide an expertly designed, bespoke digital brochure free of charge. Each product is tailored to suit the client’s specific marketing requirements, whilst benefitting from the backdrop of Outlook Publishing’s reputable branding.

Our customised mobile brochures make this material even more accessible, in conjunction with a downloadable pdf copy of the feature that offers the ideal format for marketing promotion or internal circulation.

> Outlook Creative Services Complementing the production of North America Outlook, Outlook Publishing’s award-winning in-house team utilises its production skills to offer a full and bespoke range of editorial, design or marketing materials via our Outlook Creative Services division. The department provides a plethora of flexible and customisable production services; ranging from logos, digital branding, adverts, presentations, newsletters and press releases, to mobile applications and everything in between.

Media Pack 2022

Coverage and distribution North America Outlook explores businesses, their success stories and their links to the wider world of industry, examining the functionality of international and intercontinental supply chains, and analysing trends across the competitive global marketplace.

Our bi-monthly magazine is subsequently essential reading for business executives wanting to keep up with the latest in global news affecting North American businesses, as well as exclusive, engaging and shareable features generated from their peers. Our remit embraces the coverage of key business sub-sectors and best practice operations including enterprise efficiency, HR, corporate social responsibility, the environment, sales and marketing, finance, and much more.

Industry sectors > Agriculture > Construction > Energy & Utilities > Finance > Food & Drink > Healthcare > Manufacturing > Mining > Oil & Gas > Retail > Supply chain > Technology

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Editorial calendar

EVENTS

Africa Oil Week

PROVISIONAL FORWARD FEATURES LIST FOR 2022 ISSUE NO.

SPECIAL TOPIC FEATURE

EDITORIAL DEADLINE

November 4-8 | Cape Town, South Africa | www.africa-oilweek.com

MAGAZINE LIVE DATE

NEWS Around North America in seven stories…

H E A LT H C A R E

Issue 8

Issue 9

Women in Business

Sustainability

February 18

April 15

February 25

April 22

COVID-19 boosters Moderna and J&J FDA approved

Bringing deal-making into sharp focus in Cape Town FO R MO RE than a quarter of a century, Africa Oil Week has acted as a central hub for decision makers in the African oil and gas sector, bringing together delegates from Marrakech and Maputo to Lagos and Lusaka in Cape Town each November.

Following consultation with two expert advisory boards, and countless interviews with the industry, the 2019 programme has been crafted to put deal-making front and centre of the agenda for the 1,800 attendees.

Among the features of the 2019 edition of the conference are a Ministerial and VIP Programme. This is expected to play host to 180 CEOs, VPs and senior government representatives, including Alan Winde, Premier of the Western Cape and Steven Winber, US Assistant Secretary for Fossil Energy.

Kael O’Sullivan, Head of Investor

and VIP Relations, commented: “A key aim of ours for the 2019 summit is to ensure that capital is connected to the right opportunities.

“The Ministerial and VIP Programme is key to these efforts and will bring together the top 180 decision-makers and influencers in the African upstream space for investment and deal-making. This core group, we believe, will play a major role in the future development of the sector and, by extension, the economic development of Africa.”

Another feature optimised for deal-making is the Prospect Forum.

After a successful launch last year, it returns to the conference in an extended format for 2019. The data revealed at the forum will help industry leaders make big investment decisions, based on world class geophysical findings.

Expect speakers from organisations including: The Gambia, Ivory Coast, PGS, Tullow Oil and Savannah PetroTECHNOLOGY leum.

The unique mix of governments, financiers, operators, geo-service companies and more make Africa Oil Week a unique environment for networking F O R M E R US President Donald and deal-making. This is an element Trump recently announced that he of the conference that organisers are plans to launch a new social media keen to maximise with a calendar of platform called TRUTH Social. nine social functions, from waterfront During his tenure as President, drinks to gala dinners. You never socialknow media played as a significant when you’ll bump into your next big means of his communication and, opportunity. prior to that, a pivotal role in Trump’s

192 | Africa Outlook issue 76

TRUMP TO LAUNCH NEW SOCIAL MEDIA PLATFORM

bid for the White House. Following the storming of the US Capitol Building and his criticized online

posts, Trump was banned from Twitter and Facebook.

Trump accused large tech companies of silencing voices in the US, and stated that if created, TRUTH Social would be used to “stand up to the tyranny of big tech”, although there is varied speculation as to whether the platform will materialize, and the notion has faced much criticism.

FOOD & DRINK

US spirits industry pushing for lower excise taxes

Issue 10

Space Tech

June 17

June 24

Issue 11

E-commerce

August 19

August 26

Issue 12

CSR

October 13

October 21

B OTH M O D E R N A and Johnson & Johnson vaccines have been approved by the US Food and Drug Administration (FDA) to be used as booster jabs. The FDA said that Americans are able to receive booster doses that vary from the vaccine jabs they had initially.

This new option to ‘mix-and-match’ arrives a month after the FDA’s authorization of Pfizer booster jabs for some US citizens, including the over 65, frontline workers and those of high risk. However, so far less than five percent of Americans have received a booster jab, and the FDA’s ruling requires a further final approval by the Centers for Disease Control and Prevention (CDC) before the alternative boosters can be delivered.

TH E SP I R I TS industry is pushing for states to lower excise taxes on canned cocktails across the US. Excise taxes have been placed on alcoholic beverages for centuries, and since the repeal of the Prohibition, taxes on

spirits in particular have been higher than others, such as wine and beer.

The substantial rise in the popularity of canned cocktails has brought with it more attention to the issue, and this in turn has helped the states of Michigan and Nebraska pass laws to lower taxes on such drinks in this year, with New Jersey and Pennsylvania having bills sitting in each of their state legislatures, and many other states having bills that will roll into their 2022 sessions.

6 | North America Outlook issue 06

WYNRIGHT CORPORATION

THE MASTERS OF MATERIAL HANDLING Issue 13

Supply Chain & Logistics

December 9

December 16

Operating beneath the banner of Daifuku North America, we talk to Cory Flemings, Executive Vice President of Sales at Wynright Corporation, about the company supplying solutions in the material handling industry Writer: Marcus Kääpä | Project Manager: Tom Cullum

22 | North America Outlook issue 06

SUPPLY CHAIN

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f the vast impact of COVID-19 has shown us anything, it is that the supply chain is critical to the continued fluid function of our daily lives, whether that’s receiving goods for domestic living, the office, or keeping businesses running day to day and month to month.

Each aspect of the supply chain,

from production and shipping to material handling, has become pronounced in the past two years not only due to the pandemic (albeit COVID-19 playing a large part in it), but also the increasingly technological development of countries around the globe. Broader access to technology and the resulting rise in online

consumerism has seen an absolute boom in home deliveries ranging from food to clothing and kitchenware.

And the gears behind such a vast wheel of industry are these aspects of the supply chain, each of which plays a core role in getting a product from initial production to end-user in the smoothest and fastest way possible.

North America Outlook issue 06 | 23

Media Pack 2022

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HPAY

SUPPLY CHAIN When COVID-19 occurred and became a pressing issue, people across multiple industries paused, went home and re-evaluated themselves, except for truck drivers – they worked harder than ever before.”

Haley Evans, Vice President of Broker Services at TriumphPay, sums up how the past 18 months have impacted the logistics sector across the US, a microcosm of the effects of the virus on supply chain operations internationally.

Based in and operating across the US and in Canada, TriumphPay is a

FORWARD-THINKING

FINANCE We take a look at TriumphPay and talk to Haley Evans, Vice President of Broker Services, about the company’s business acquisition and financial solutions in the logistics space Writer: Marcus Kääpä | Project Manager: Tom Cullum

nationally renowned carrier payment platform that connects brokers, shippers, factors and carriers through forward-thinking solutions that helps parties successfully process, settle and manage carrier payments and drive business growth. TriumphPay offers supply chain finance to brokers and shippers, allowing them to pay their carriers faster and drive carrier loyalty, and provides the tools and services necessary to increase automation, mitigate fraud, create back-office efficiency and improve the payment experience.

“The demand for consumer goods and staple items has skyrocketed over the pandemic period. It was not uncommon to see stores run out of stock,” Evans continues. “Because of this, there has been great pressure on shippers and carriers to restock the stores, and the logistics space became the forefront of keeping the country going.

“We made sure to support drivers on the road and worked in conjunction with carrier groups to make sure they had what they needed.”

Outlook Creative Services > Delivering above and beyond Every feature article appearing in North America Outlook magazine is replicated as a standalone brochure, with its own specially designed front and back cover. This document is housed on our website within its own dedicated web page, containing the text from the article and an image gallery, for a minimum of 12 months.

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