THE FINAL WORD

To round off each issue, we ask our contributing business leaders for their views on the same question

What is your greatest success story of initiating change within your company?

E. Jean Savage

President and CEO Trinity Industries "It is rather the greatest success story of my team - going through the COVID-19 pandemic in 2020 and setting a new strategy whilst reorganizing the company with new leaders. We made a lot of changes that year and we were able to do that whilst bringing the people along with us. We focused, came together as a team, and we bought everyone along with us.”

Johan Andreassen

Co-founder and CEO, Atlantic Sapphire “Change is part of our DNA. We are a disruptive company and are changing the way conventional salmon is farmed; we believe that by pioneering Bluehouse™ salmon farming locally in the United States, we can transform protein production globally. In order to achieve that goal during our growth, we need to stay agile, learn from our mistakes, always look for better solutions and keep on innovating every day.

“The greatest success is our team, how they have learnt our disruptive technology and processes and how they are adhering to our core values. When the team has faced operational challenges, the organization has showed a willingness to change and adapt to a completely new organizational structure.”

Kristin Mathers

Chief Human Resources Officer, Commercial Vehicle Group, Inc. “Although I haven’t been with the company long, it’s an incredible success every time that we change something. I tell my team that this could be one small change, it doesn’t have to be some huge thing, but as long as we are comfortable in changing and evolving with the world around us – not because we have to, but because we want to. We are open to change, and evolution is arguably the biggest success this team has had in the past seven months.”

Rodney Harvey

Senior Vice President, Curtain Wall Design and Consulting, Inc. “CDC’s greatest success story is its transformation from a single office into an international company. As CDC’s business grew, staff were spending more and more time on the road to service our expanding client base...This decision has been successful at many levels, not only did it put us in closer proximity to our clients to better serve them, but it also enriched the company by providing new viewpoints and perspectives as well as understanding of the local markets we are serving.”

Are you a CEO/Director with a company story to tell? Contact North America Outlook now!

Forward-thinking freight solutions with North America’s premier provider of railcar products and services...

TRINITY INDUSTRIES, INC.

SUPPLY CHAIN

The North American rail system is the envy of the world in terms of moving freight.” As rail receives increasing attention as a favored means of land-based freight transportation, Trinity Industries Inc. (Trinity) is the visionary organization to encapsulate efficiency, visibility, and resiliency – both throughout its expansive portfolio of railcar products and services, and within the workings of the company itself.

Trinity has operated as a major player in the North American supply chain for more than 85 years, originally founded by Ray Wallace, and followed by his son Tim Wallace, who presided over the company until 2018. Now, under the leadership of President and CEO, Jean Savage, Trinity performs as a wholly railfocused entity.

“The company has a long history in diversified industrial products,” she explains. “Now, Trinity is one of the top five railcar lessors in North America, and we also specialize in new railcar manufacturing and maintenance.”

Joining Savage is Eric Marchetto, Executive Vice President, Chief Financial Officer, and orator of the opening statement, and Gregg Mitchell, Trinity’s Executive Vice President and Chief Commercial Officer. In recent years, Trinity’s core quality of resiliency has proved paramount, as the freight rail industry continues to weather a volatile market environment, impacted by the COVID-19 pandemic and attendant supply chain disruption, and now facing eight percent inflation and the effects of the Russia-Ukraine conflict, whose full impact is yet to be fully realized.

“Though this could potentially take away some of our growth opportunity, the market is still improving – which is always more exciting than challenging,” Marchetto shares confidently.

See page 18 24

RAIL,

REVOLUTIONIZED

Safe, economic, and sustainable, rail is the undisputed leader of land transportation. At the vanguard of modern rail solutions and freight innovation, we hit the railroads with the Executive Team behind Trinity Industries Inc.

Writer: Phoebe Harper | Project Manager: Tom Cullum

2 | North America Outlook issue 09

TRINITY INDUSTRIES, INC.

SUPPLY CHAIN

how the company can go to market to make it easier to use rail, while also improving the rail shipper’s experience.

This is best evidenced by technological advances that are setting a precedent for the industry.

“Technology is one area where rail is quite far behind, as we are trying to get on par with the trucking industry and provide the customers with a better experience,” says Savage.

Two of the company’s innovative technological products are critical in this regard: Trinsight™ and RailPulse.

As one of Trinity’s latest innovations, Trinsight™ uses software to provide shippers with invaluable visibility for their railcar. The technology is similar to that used in trucking to bring the industry on par using data connectivity. The innovation enabled through Trinsight™ marks a significant departure from the data provided by wayside readers that the railroads have traditionally relied on, with typically just 80 percent accuracy.

“Trinsight™ is our web-based platform that helps our customers see their freight and railcars regardless of whose railroad it’s on. It’s starting to change the way that people do their business and is simplified to make their experience better,” outlines Mitchell.

“We can help shippers through transparency, visibility and real-time telematics, by providing them with information on the condition of the railcar and its exact location within their supply chain.” Hourglass Autorack

For Mitchell, Trinsight™ returns to the key advantage of rail in terms of economic efficiency. North America Outlook “Imagine the amount of dollars saved if a supply chain leader can issue 09 | 3 reduce or improve the turn of equipment and optimize the entire chain through real-time visibility.”

Not only does this allow more astute decision-making, but it opens up the possibility for a host of other applications, arguably most crucially in resolving disputes between the railroads and shippers by creating detailed views of freight movement. Complementary to Trinsight™, Trinity is a founder of a coalition that is building an open-architect platform (RailPulse) to enhance supply chain visibility in allowing customers to bring their own devices to the system. The combination of the two provides

18 | North America Outlook issue 09 a unique differentiator in the technological prowess that Trinity can offer. “We can also take the existing car location message (CLM) data that the railroads provide and reverse that information with the data we’re providing in real-time to give a complete supply chain visibility tool for our customers. That’s very unique in today’s world,” Mitchell explains.

While Trinsight™ is the analytical tool, RailPulse is the platform where the critical data resides. It is this combination of CLM with telematics that differentiates RailPulse as a standout solution in supply chain efficiency.

RailPulse is the result of an industry coalition, where transport leaders collaborated to address how technology could be brought into a real-time environment to make the rail industry more accessible and easier to use, eliminating unpredictability and uncertainty.

Crucially, the coalition behind RailPulse assembles the Class I railroads, shippers, railcar lessors, and short line railroads – each of which are evenly represented by four board seats to ensure each category has an equal stake in the concept, to guarantee that it works for the whole industry.

“This is a game-changer for the industry and probably the most exciting thing that’s going on right now,” says Mitchell.

With cutting edge sensor capabilities and cargo tracking, Trinity is delivering rail’s technological future through RailPulse.

Meanwhile, for Savage, the years ahead for Trinity will center on its all-important people, as the crucial ingredient that will keep the wheel’s turning for the company’s future.

“We are focused on developing the next set of leaders – we’re here to help guide and set strategy to develop who’s going to come next,” Savage says. “We must ensure that talents are unleashed, and people are equipped with the skillsets they need to lead the company.”

Tel: 800-631-4420 TrinityInvestorRelations@trin.net www.trinityrail.com

North America Outlook issue 09 | 19

Trinity Industries, Inc. has told its story.

Now, why not tell yours? Our bi-monthly magazine North America Outlook is essential reading for business executives wanting to keep up with the latest in global news and trends affecting US and Canada businesses across all industries. Reaching ever increasing audiences across the continent and beyond, your company can take advantage of this global exposure with a FREE article and FREE digital brochure, as well as access to further digital and print-based marketing tools that could transform your business. To share in this unrivalled opportunity, contact one of our project managers today!

ROBISON OIL | MODUMETAL

www.northamericaoutlookmag.com ATLANTIC SAPPHIRE Raising healthy, happy, sustainably farmed salmon in Florida

VETERINARY PRACTICE PARTNERS Doctor-partners given more opportunity in the veterinary industry

Issue 09

www.northamericaoutlookmag.com/work-with-us RICHARD TAJER, Enterprise CCO of Commericial Vehicle Group, discusses innovation and engineering perfection At the vanguard of modern rail solutions and freight innovation, we hit the railroads with the Executive Team behind Trinity Industries, Inc. TRINITYINDUSTRIES,INC.