NANDO'S SA

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Universal in Appeal Born in South Africa,

Nando’s continues to prove that South Africa takes second place to nobody when it comes to great food, amazing hospitality and business acumen Writer: Matthew Staff • Project Manager: James Mitchell he Nando’s story is one full of flavour and culture, but despite the brand’s ever-growing presence and global influence over the years, the muchcelebrated chicken restaurateur has never forgotten its South African roots, and still places the country at the forefront of its continuous evolution.

Harking back hundreds of years to the first Portuguese explorers who set sail for the east in search for a legendary spice route, the subsequent discovery of PERi-PERi laid the foundations for the dining experience everyone knows and loves now, and Nando’s remains as committed as ever to maintaining the legacy of its birthplace.

“Nando’s began life decades ago as a small chicken outlet in a decidedly unfashionable Johannesburg suburb,” recalls the Company’s Head of Design, Michael Spinks. “The dream was fired by the ambition of a pair of ‘Jo’burg boytjies’ and the most delicious, PERi-

PERi marinated chicken on earth.”

Business Development Director Trudi van Niekerk continues: “It was an all-consuming love at first bite and the beginning of a passionate, fiery journey that changed the way people saw - and ate - chicken in South Africa.

It’s a journey that continues in every Nando’s restaurant across the planet.

“From those humble beginnings, Nando’s has gone on to become a much-loved South African brand, as renowned for its compassionate business values and cheeky marketing as it is for its delicious taste.”

Spinks picks up: “Nando’s has grown into a global brand, but we remain completely true to our roots.

We’re a brand that was born in South Africa, but inspired by flavours that are Portuguese in origin and universal in appeal.

“Nando’s is committed to its global business and to putting its unique taste on plates from Sydney to Singapore and from Bloemfontein to Birmingham. We are committed to creating jobs, contributing to

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CGS SHOPFITTERS

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GS Shopfitters was founded more than 40 years ago and has grown continually through carefullycrafted skills, ongoing technological innovation and service excellence. Led by several generations of the De Castro family, CGS Shopfitters has established a trusted reputation in the industry, backed by a superb team of craftsmen and workers who are all committed to unrivalled quality and service delivery.

With hands-on involvement by a dedicated management team, CGS Shopfitters will continue to invest in technology and equipment, to maintain high standards with well-established skills and comprehensive services.

The most delicious, PERi-PERi marinated chicken on earth

economies, supporting the agricultural sector and proving to the world that South Africans take second place to nobody when it comes to great food, amazing hospitality and business acumen.”

our marketing, our corporate gifts and our staff uniforms are all designed with this heritage in mind.”

The design of each restaurant and by proxy, the regional array as a whole - is consequently an integral part of the Nando’s image, and has Soulful experience subconsciously or not - played a vital All-told, the global Nando’s empire role in its overall attractiveness and now stands at more than 1,000 appeal to potential customers. restaurants, with more than 300 in As Head of Design, Spinks knows South Africa alone; van Niekerk musing all too well, this facet takes on even that the business has become an even further importance in South Africa bigger and more successful export of where the initial image was incepted. the country than Charlize Theron.

“In South Africa we have made a “At Nando’s we feel passionately commitment to South African design. about our brand which is steeped in a We are privileged to be at the source rich heritage,” she says. “Each country of the fire and soul that fuels Nando’s, has developed its own DNA drawing and the new aesthetic that was extensively from this heritage to discovered at Nando’s Central Kitchen ensure that we don’t forget where we and has now evolved into the look came from and what we are about. and feel of each and every one of the “We are deeply rooted in our Afronew restaurants in South Africa,” he Portuguese heritage which, in turn, emphasises. “Being able to work with is reflected in all we do ranging from the wealth of creatives and skilled our menu through to the design of our crafts-people at home has allowed restaurants and even up to the Afroour designers to rethink the way Luso music which we play everywhere. they approach design and challenge “Anything Nando’s related, including themselves. The result encompasses

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T +27 11 402 4440 E quote@cgsshopfitters.co.za

www.cgsshopfitters.co.za

PRO TIMBER

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ro-Timber cc is one of the leading shop fitting companies that take pride in giving our clients the best quality workmanship and service to ensure complete satisfaction.

Services include high standard restaurants, office buildings and retail shops designed by some of the leading recommended design architects. Each project includes the use of the highest quality computerised machinery and expert hands on manufacturing that allows us to deliver the best quality craftsmanship on time.

Some of our reoccurring clients include Nandos, Mythos Restaurants, Hinterland Restaurants and Cotton On retail groups.

T +27 12 653 0617/1740 E info@pro-timber.co.za yolandi@pro-timber.co.za

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www.cgsshopfitters.co.za Telephone: 011 402 4440 28 Siemert street, Doornfontein, Johannesburg, South Africa

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Inspired by leading European trends, CGS Shopfitters has a state-of-the art production facility equipped with computerised machinery, technological tools and modern factory equipment. Our production capabilities are supported by a substantial fleet of vehicles that dispatch products and customised items across cities and provinces.

WOOD CONSTRUCTING SPECIALISTS

Providing high quality shop fitting services in South Africa

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WOODLAM-INTERZIGN

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oodlam-Interzign, based in Gauteng, has been manufacturing moulded plywood and solid wood furniture to the hospitality and contract industry since 1991.

We have been a proud supplier to Nando’s for the past 15 years.

We use timbers sourced from sustainable managed forests from South Africa and overseas and all our chairs and tables are crafted to present the best possible design and quality for use in restaurants, bars, fast-food restaurants, receptions, bistros, pause areas and boardrooms.

Our clients will always feel that our team is working to give the best experience when meeting Woodlam-Interzign.

www.woodlam-interzign.co.za Proud to provide a first step for South African youth

the soul of a Nando’s.

“Nando’s is differentiated through its approach to design which looks to create unique spaces that stimulate senses of the customer, while enjoying the soulful experience of being in a Nando’s.”

Continuously upgraded

The end result is an atmosphere and surroundings that makes customers feel at home, balanced with a dining experience and flavour that certainly could not be recreated in their own

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kitchens.

This consumer experience is the result of many peripheral and background activities though, incorporating the cooking, design and everything in between; all carefully structured for optimal efficiency.

“In South Africa we have around 300 restaurants and continue to grow the footprint each year using a market planning instrument which we developed locally for the brand,” van Niekerk explains. “In addition to this, we also invest extensively into

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restaurant upgrades, averaging about 40 a year.

“Our design platform is continuously being upgraded and we don’t have a static look and feel, instead we design each location specific to the customer profile in that area.”

From a product and process perspective, the same level of innovation is instilled with continual renovations of restaurant kitchens and equipment geared up to facilitate fluctuating consumer trends and advanced technological opportunities.

And driving such innovations of course, are the people, whom Nando’s believe hold the key to its ongoing success.

Van Niekerk continues: “Nando’s is a brand with a very strong focus on our people. One of our mantras is, “it’s the people that make the chicken”, and if we can play a meaningful role in growing and improving our ‘Nandocas’’ lives, then everybody grows.

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inter zign chairs & components since 1991

www.woodlam-interzign.co.za Tel: +27 11 835 2385 Design: Planet chairs

info@woodlam-interzign.co.za

Photos: www.freshphoto.co.za

H1 Building Projects has the perfect solution to all your construction needs at great competitive prices.

A leader in construction industry within South Africa.

Addresss: 32 Howard Avenue, Benoni, 1500, South Africa 083 600 9814 • maxhpe@mweb.co.za

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“Nando’s is also committed to job creation in South Africa [currently employing around 9,000] and is a founding partner of the Harambee youth accelerator initiative, an organisation focused on sourcing, training and placing unemployed young people from disadvantaged backgrounds into first time jobs.

“We are proud of our commitment to providing a first step for South African youth.”

Sensory experience

Pride, passion, courage, integrity and family are all key pillars on which Nando’s’ personnel strategy is built and will continue to hold the business in perfect stead for its future goals of ongoing growth and societal enrichment in South Africa.

“We would hope, as we continue to grow, that we play an ever-increasing role in consumers’ lifestyles. We would like to see our customers dining in more of our beautiful restaurants whilst enjoying our healthier product offering,” van Niekerk states. “[Looking forward] I would expect to report that Nando’s is recognised by its customers in South Africa for its progressive view on design, and for its contribution to the local design community while developing

The PERi-PERi experience is a worldwide obsession

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300 Nando’s has around

restaurants in South Africa

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a collection of beautiful Nando’s restaurants,” Spinks adds.

In turn, it is expected - and history supports the notion - that Nando’s’ global prominence will thrive as a result of the strategies put in place in South Africa; the heart and soul of the Group continuing to drive what has already become a worldwide obsession with the PERi-PERi experience.

“The global offering resonates strongly with its South African roots,” Spinks says. “This is a product that’s taken to the world, and the world has fallen in love with it.

“Naturally, there are aspects of the business that have been honed to the markets where we have taken the brand; staffing, corporate governance and subtle culture essentials must become part of operations in markets around the world.

“But our essential product remains true to its roots: the most delicious PERi-PERi, flame-grilled chicken on earth served in an environment that’s warmly welcoming. These are essentials of our brand that fuel our growth.

“The Nando’s package delivers a sensory experience, to indulge all your senses, to relax, to feed both your body and your soul; and to return to again and again.”

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Taking a progressive view on design

The global offering resonates with its South African roots

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NANDO’S SA 10A Victoria Road, Lorentzville Johannesburg, Gauteng 2094 South Africa T: +27 11 216 3300

www.nandos.co.za