Mi Integration

PRODUCT DEVELOPMENT FROM CONCEPTION TO MARKETING

I M AG I N E , I N N OVAT E , AND I N T E G R AT E Mi Integration is an innovative and efficient partner offering collaborative and integrated engineering services through a wide range of products, tooling, and polymer injection procedures, mainly for automotive sealing systems and multi-material products. We unpack the company’s story with President, Vincent Houle Writer: Ed Budds | Project Manager: Kieron Harvey

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ounded in 1984, Mi Integration (Mi), a family business born in Sherbrooke, Quebec, shines brightly through its value-added and innovative products, which are used by the automotive industry around the world.

Over the last three decades, Mi has distinguished itself through its top-tier expertise, natural creativity, and the thoughtful manner in which it efficiently solves complex design and performance needs.

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Vincent Houle, President

“As a manufacturer always on the lookout for new opportunities, we pride ourselves on our ability to quickly and effectively adapt our service offering,” introduces President, Vincent Houle.

In the face of the COVID-19 pandemic, a difficult period that seriously affected the automotive industry, Mi demonstrated its resilience by capitalizing on its established expertise in sealing and product development.

MI INTEGRATION MANUFACTURING

In this way, the company has managed to respond and diversify its portfolio in personal protective equipment (PPE) and the healthcare sector, where a new division, Mi Protection, was created to offer high-performance products that improve safety for all while remaining environmentally responsible.

Houle believes that the automotive industry in general is a highly interesting and rigorously challenging landscape where participants must embrace innovation and endeavor to make and do things differently.

“I like to be connected to the market and clients’ needs, then transpose this internally to our team to get the best out of them and realize great projects and harness innovation,” he sets out.

“I have worked in business development for many years, and in 2017, I

became President of Mi, where my role is to find the right balance between strategy, organizational development, and lean manufacturing.”

ADAPTING CAPABILITIES A truly game-changing development for the company was the creation of its own Mi lab in 2015, which exists as an R&D center for innovative new products and technology integration.

“Our dedicated people in the Mi lab work very hard as we want to position ourselves as the first point of contact when clients need to improve their working cell process or product performance,” Houle affirms.

As more complex and innovative designs continue to evolve throughout the industry, the company must stay agile and respond to new trends and developments.

Undoubtedly, there are many

exciting projects taking shape across the entire automotive manufacturing market, and Mi continues to establish itself as a partner looking to add as much value as possible to its assembly operations.

“We like to simplify something that might look complex at the beginning, and if Mi can help to enhance a demanding trend in the market, this is where we become an accelerator,” Houle tells us.

Another important trend Mi aims to play a more significant role in relates to sustainability.

“This is difficult to position ourselves within as a small player in the value chain, but obviously, the interest in developing products, materials, and processes that help our planet is an axis that we will emphasize in the coming months and years.”

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MI INTEGRATION MANUFACTURING

A CANADIAN-MEXICAN LOVE STORY Mi’s involvement in Mexico began in 2011, and its total investment in the country to date totals $6 million, which has been poured into the company’s facilities in San Luis Potosi.

“All of our units are important, and this new geographical expansion represents a good growth opportunity for us. There are countless talents in Mexico as they

have been thriving in the automotive market for many years now and have felt the level of maturity and expertise emerging from this,” Houle expands.

By adapting the culture and leadership style to Mi’s new colleagues in Mexico, the company is developing true synergy between its Canadian and Mexican operations.

Today, Mi’s Mexico plant mainly focuses on the mass production of thermoplastic injection molding,

MI’S VISION AND GROWTH STRATEGY VISION The company aims to become an integrator of innovative solutions in order to optimize the internal performance of its global clients by concentrating on high-quality designs and customized production.

GROWTH STRATEGY Mi is aiming to establish a global presence, as each day, its dedicated team works with diligence to earn its status as a global leader in the automotive industry. The company’s footprint continues to grow at an international level, so Mi looks to ensure a good understanding of the market and remain close to its clients.

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but the company is increasingly developing autonomy in terms of engineering and product development.

Furthermore, Mi estimates that up to 75 percent of its new business will be produced in Mexico, mainly because of its proximity to clients.

Beginning as a localization strategy at first, the San Luis Potosi facility is a strategic location that will continue to help Mi enhance its business.

For Mi, the investment has been worth it. About one-third of the company’s revenue is now earned through its Mexican operations, and as further investment is realized, this number is expected to grow. Mi will also launch a new facility of close to 100,000 square feet in Ramos Arizpe, which aims to be fully operational in October 2024. This will be delivered to better respond to the company’s needs in the northern regions of Mexico and the Southern US.

THE IMPORTANCE OF SOCIAL RESPONSIBILITY The power of the company’s dedicated and hard-working staff is the most important tool at Mi’s disposal.

“ R I G H T N O W, A C R O S S N O R T H A M E R I C A , T H E R E I S A R E A L O P P O R T U N I T Y TO P O S I T I O N O U R S E LV E S A S A S T R AT E G I C PA R T N E R F O R M A N Y C O M PA N I E S ” – V I N C E N T H O U L E , P R E S I D E N T, M I I N T E G R AT I O N

“We try to empower our staff with a sense of purpose by utilizing our corporate strategic plan and bringing this to all members so they can understand the reasons why they are carrying out a specific action,” Houle tells us.

Mi has curated a thriving culture where it encourages and celebrates staff achievements, from the smallest

milestones to the biggest wins, alongside inviting its people to lead a project they feel passionate about and develop within the organization.

Concurrent to this, Mi works with colleges and universities to provide a chance for young professionals to experiment and develop a project within the company that enlightens them.

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MI INTEGRATION MANUFACTURING

“OUR SERVICE OFFERING IS V E R T I C A L LY I N T E G R AT E D F R O M P R O D U C T D E S I G N TO M A S S P R O D U C T I O N , PA S S I N G THROUGH A RIGOROUS PRODUCT D E V E LO P M E N T P R O C E SS TO B U I L D O P T I M A L C A PA B I L I T I E S ” – V I N C E N T H O U L E , P R E S I D E N T, M . I . I N T E G R AT I O N

“I am personally involved in a new foundation to develop the leaders of tomorrow. This is a fresh but promising initiative, as I find it interesting to help people from ages 15 to 17 explore new pathways and provide access to leaders who manage companies and teams so they can better understand leadership concepts that are often neglected in broader education programs,” he excites.

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CAPITALIZING ON EXCITING OPPORTUNITIES Moving forward, Mi’s key priority is to organize the business in order to effectively scale its operations. With many new and exciting clients in its portfolio, customer satisfaction is therefore the company’s major focus, and its team is aligned to develop and create numerous successful projects.

Alongside the aforementioned launch of Mi’s new manufacturing

plant in the north of Mexico, the company recently opened a new sales and engineering office in Detroit at the beginning of 2024 as part of an objective to become more widely known and develop a better relationship with the entire value chain, which in turn will help Mi to drive innovation faster and more efficiently.

“We need to understand our clients’ challenges and personalize

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our approach and development to meet these communicated and latent needs,” Houle acclaims.

“Our service offering is vertically integrated from product design to mass production, passing through a rigorous product development process to build optimal capabilities.

“Right now, across North America, there is a real opportunity to position ourselves as a strategic partner for many companies. Cost reduction,

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localization, and technology integration are all opportunities where we could potentially play a significant role in the automotive industry,” he concludes.

This exciting landscape promises to open up multiple opportunities that Mi could not necessarily have accessed if the sociopolitical climate was the same as 10 years ago.

While this evolving sector still exists parallel to countless

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uncertainties, the company must now take advantage of the current trends and remain agile with further evolution on the way.

Tel: 819-822-3697 info@mi-integration.com

www.mi-integration.com

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Tel: 819-822-3697 info@mi-integration.com www.mi-integration.com

PRODUCED BY NORTH AMERICA OUTLOOK MAGAZINE