PUTTING PLAY IN POLE POSITION
technology, and engineering – which have defined the sport for 75 years –as exemplified by the LEGO big build cars in Miami, along with stronger inclusion and representation.
As well as the driveable big builds, there are a number of other at-race experiences that will ramp up the fun during the 2025 season for people of all ages.
Fans are set to be immersed in the world of F1 by the LEGO Group with interactive activities and challenges designed to celebrate the sport’s engineering and technical heritage.
At select events, the experience of being at an F1 track will also be heightened by brand-new LEGO Fan Zones, where fans can enjoy exclusive make-and-take builds, photo
opportunities, and a chance to see the LEGO Group’s entire F1 product range featuring all 10 teams for the first time.
Following the conclusion of the Miami Grand Prix, all 10 LEGO big builds are now embarking on a world tour with appearances at future races.