Lamb Weston/Meijer

LAMB WESTON/MEIJER

2 | EME Outlook issue 45

FOOD & DRINK

FROM ROOTS TO HAPPINESS Adding value to a product of mother nature, we speak to Marc Schroeder, CEO of Lamb Weston / Meijer, the company focused on inspiring and serving customers and consumers with potato products they love and trust Writer: Marcus Kääpä | Project Manager: Harry Parker

EME Outlook issue 45 | 3

French Fry & Potato Co-product Solutions designed for your business •

Potato Handling & Storage

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LAMB WESTON/MEIJER

F

ew know that the humble potato arrived from beyond Europe, and even fewer know that it came from South America for that matter.

Originating in Peru, the classic vegetable would later become both a staple of cuisine and the key to growth (and in many cases the survival) in much of European society through the centuries. It was brought to Spain in 1570, followed by Ireland and the British Isles a few decades later. With the ability to last for lengths of time without spoiling, coupled with a great taste that filled bellies, the crop slowly spread across Europe as the widespread vegetable of the continent. The popularity of potatoes remains prominent today, with a wild variety of shapes and dishes being offered in the markets of every country at all times.

Within the region, Lamb Weston / Meijer operates as one of the larger manufacturers of French fries and potato specialties in the food space.

“At the roots we are a potato processing company,” introduces Marc Schroeder, CEO of Lamb Weston / Meijer. “Broadly speaking, we sell products such as regular fries, that a customer would buy from fast food outlets or large supermarket retailers for example, but also special shaped products, for example Twister fries, Dippers, Ziggy fries and Hash browns.

Besides that, we also sell potato flakes as ingredients to other products.

“We have four production facilities in the Netherlands, and one each in the UK, Austria and Russia. Even though our market focus is mainly on Europe, the Middle East and Africa (EMEA) region, we actually supply all over the world if you look at our total network.”

Still, Lamb Weston / Meijer is not just about producing potato products.

Through the simple, yet so powerful vegetable, the company aspires to nourish a growing world population, led by improved products and better production methods.

AMBIENT POTATO SOLUTIONS Each year, Lamb Weston / Meijer produce more than 52,000 tonnes of dehydrated potato flakes as ingredient for the food industry.

Companies worldwide process these potato flakes in all kinds of products: as the basis for instant soups and sauces, mashed potatoes, potato croquettes, crisps, gnocchi, bread mixes and potato snacks. Lamb Weston / Meijer produce a consistent quality all year round, in a variety of colours and sizes.

WHAT IS A DEHYDRATED POTATO FLAKE The shredded end-product is 100 percent pure potato, made from a mash of cooked potatoes, dehydrated by drum dryers.

Lamb Weston / Meijer turn whole potatoes, slivers, and snippets into high quality food products with added value.

Application for Flakes: • Bakery • Extruded snacks • Mashed potatoes (retail) • Ready meals • Pasta and gnocchi • Potato specialities • Soups and sauces • Ingredients • Poundo Potato meals PARTNERS IN POTATOES Lamb Weston / Meijer take great pride in working together with supply chain partners, from the growers harvesting the most delicious potatoes, to all key suppliers, foodservice professionals and end consumers.

They are all essential to achieving a successful outcome for all parties.

The company is very aware that they can’t do it alone and that they are all in this together, because as partners they’ll thrive.

6 | EME Outlook issue 45

H

eat and Control is an engineering and manufacturing-focused company with a global customer base and long-standing relationships with large-scale consumer and endproduct manufacturers. From a single piece of equipment through to a complete, fully integrated system with full engineering, design and food technologist input, the scope of their manufacturing facilities allows them to service a range of customers from small startups to large multi-nationals across industries and applications.

Setting benchmarks in food manufacturing process efficiency for over 70 years, their french fry and formed potato product systems are the industry standard for superior product quality, clean operation, and total reliability.

The Future of French Fries Technology and innovation continue to enhance the cooking processes of potatoes and custom designed processing equipment is allowing manufacturers of French Fries to respond to consumer demand for greater choice, better quality, and healthier alternatives. In 2020, the value of the global market for French Fries reached US$ 21.6 Billion (IMARC Group). It is expected to reach US$ 26.1 Billion by 2026, growing at a CAGR of 3.20% between 20212026.

Expediential growth of this industry has driven many potato processors to invest in processing efficiency through optimisation, and specially designed frying equipment that can reduce wastage of raw materials and energy is now available. Many factors should be considered when deciding which frying equipment

will optimise production of your specific application.

French fry processing equipment from Heat and Control has become the industry standard for superior product quality, clean operation, and total reliability.

French Fries & Potato Co-Products Heat and Control French fry and formed potato product systems are the workhorses of the industry. They process a broad range of styles, including straight cut fries, crinkle cut fries, curly fries, potato wedges, and variety of potato coproducts. Depending on the properties of the raw material processed and the desired finished product characteristics, their fryer designs consider how to heat the product, to what temperature and for how long, and the expected capacity throughputs. Their equipment solutions provide the choice of natural gas, oil, steam, thermal fluid or electric heating.

When sourcing equipment, processors of French fries should look for a supplier with solid experience in custom-designed, end to end processing lines.

Heat and Control Fryers are specifically designed for optimal product handling, uniform oil heating and flow control, efficient fines removal, fast oil turnover, and clean-in-place sanitation. By working with a market leading supplier such as Heat and Control, French fry processors can guarantee a product quality that meets customer expectations and productivity that delivers profitability.

For more information get in touch at info@heatandcontrol.com or visit www.heatandcontrol.com

E info@heatandcontrol.com | www.heatandcontrol.com

Outlook Creative Services Complementing the production of EME Outlook, APAC Outlook, Africa Outlook and North America Outlook magazines, Outlook Publishing’s awardwinning in-house team is now utilising these same specialist production skills to offer a full and bespoke range of editorial, design and marketing services via its new Outlook Creative Services division.

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Marcus Kääpä +44 (0) 1603 363 653 marcus.kaapa@outlookpublishing.com

LAMB WESTON/MEIJER

A GROWING BUSINESS Lamb Weston / Meijer is a successful company with more than 25 years of experience in the food industry and has built lasting partnerships in the supply chain. Together with its over 600 growers in Europe, more than 100 suppliers worldwide and in excess of 1,700 customers in EMEA, the 10 | EME Outlook issue 45

“WE ARE A COMPANY THAT TAKES SUSTAINABILITY EXTREMELY SERIOUSLY, THAT’S FOR SURE” – MARC SCHROEDER, CEO OF LAMB WESTON / MEIJER company and its people aim for the same collective goal.

“We are proud of our almost 2,000 employees who make this possible,

and of the progression we have made together in the last 10 years,” Schroeder says. “We opened offices in Breda (Netherlands), Dubai (UAE),

FOOD & DRINK

Lagos (Nigeria), and we are looking at further expansions, such as an investment in Russia operating the first potato processing factory in Lipetsk (Russia), and an investment in a new Ambient Potato Flakes factory for ingredient solutions in Kruiningen (The Netherlands).

“We have the ambition to further

grow in our EMEA markets with a scale to create positive impact from potato to plate and have a lot of confidence for the future behind our company’s strategic plan, ‘W1N as One!’. This plan is built to continue our rapid growth (for example by investing in new production lines, such as in Russia and Netherlands),

to create the most efficient supply chain in the industry that minimises waste, energy and water while optimising value for the whole system including our growers and to lead the future in sustainability and innovation, which is underpinned by our investment in an innovation centre in the Netherlands.”

EME Outlook issue 45 | 11

TUMMERS FOOD PROCESSING SOLUTIONS P

rocess lines from Tummers Food Processing Solutions offer high efficiency and reliability.

To obtain the highest quality end-product, the Dutch machine building company will work closely together with you. Depending on your requirements, the possibilities are endless. With the greatest ease of use, Tummers process lines transform your potatoes into fries, slices or wedges, and potato flakes.

FLAKE LINE

T

ummers Food Processing Solutions is the global leader in potato flake manufacturing equipment. Years of experience result in highly-efficient potato flake lines with state of the art technologies, that manufacture massive capacities of flakes and powders with both high and low densities.

FLAKE PROCESSING BY TUMMERS: •

HIGHLY EFFICIENT

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STATE-OF-THE-ART TECHNIQUES

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MASSIVE CAPACITIES

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MAXIMUM EFFICIENCY

FRENCH FRY LINE

“FOR THE FRENCH FRY LINE, TUMMERS COMBINED THEIR EXPERTISE WITH THE LATEST TECHNOLOGIES”

F

or the French fry line, Tummers combined their broad expertise with all the latest technologies. This production line consists of high grade equipment and uses 7 separate steps to process potatoes to delicious, directly after frying, ready to consume French fries.

FRYING BY TUMMERS: •

THE LATEST TECHNOLOGIES

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EFFICIENT AND RELIABLE

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HIGH-GRADE EQUIPMENT

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READY TO CONSUME END PRODUCT

“THE POSSIBILITIES OF POTATO PROCESSING ARE ENDLESS”

Ampèreweg 4

T: +31 (0)164 61 40 70

4631 SP Hoogerheide

E-mail: info@tummers.nl

The Netherlands

www.tummers.nl

LAMB WESTON/MEIJER

OVER TWO DECADES IN THE INDUSTRY Schroeder is relatively new to the company, having joined in January of 2021. Prior to this, he worked in various positions that have given him the vast experience with which to help grow Lamb Weston /Meijer in multiple fields.

“I am Dutch in origin and started working in Procter & Gamble (P&G). I then moved into an internet start-up before going to work for PepsiCo,” Schroeder explains. “For me, PepsiCo was a great mixture of a corporate organisation that 14 | EME Outlook issue 45

desired entrepreneurship and agility of its employees in an international environment within the food and beverage space. It very much fit my characteristics and in my 20-year career with that company, I worked with a lot of excitement and personal growth across the globe based in The Netherlands to Russia, the US and Switzerland.”

Yet following this, Schroeder decided that it was time for a role closer to home with his family, and one in which he could make an even greater direct impact on the business.

“My family was the key anchor to

move back to the Netherlands,” he tells us. “When I was asked to join Lamb Weston / Meijer, I actually had no idea that this company was in the business of French fries, so that was a pleasant surprise!

“This aligned well with my previous experience at PepsiCo. I used to run Frito Lay potato snacks in Russia, so I already knew about the intrinsic power of the potato, and I think this business was a perfect fit. Creating food that makes people happy out of a natural product is worth a lot in terms of the whole value chain that it represents.”

In need of specialised potato processing advice?

Talk to Tummers today!

T

ummers Food Processing Solutions was founded in 1976 as a machine building company and maintenance partner for the local potato industry. Due to over 40 years of experience in the potato processing, this company now has become a leading manufacturer of equipment for the potato processing industry. In fact, they are the world leader in the field of potato flake production.

However, being a Dutch family company, they always operate with a down-to-earth common sense.

Despite their impressive technologies, they therefore state that “Not machines, but people are the heart of Tummers”.

Passionate The Tummers organization is formed by passionate, driven and innovative-thinking employees who are continuously working on the best solutions related to food processing solutions. Tummers always combines the latest technologies to build not only efficient and reliable, but also hygienic food processing equipment. Their flexible product offer consists of machines as well as complete turnkey production lines for various processes, such as washing, peeling, cutting, flakes and fry production.

customers’ needs as their main priority. Therefore, it is not only the technical expertise of their engineers and project managers that they consider important.

They in fact believe the basis for coming up with the best fitting solutions is to be found in two things: their product and their customer. Putting together the ideal combination of machines fully based on your wishes and requirements has always been part of Tummers’ DNA.

Interaction This interaction between people and product results in Tummers serving their customers on the highest level. Therefore, when Lamb Weston was aiming to expand their production capacity extensively, they called in the experts of Tummers Food Processing Solutions. Taking their wish for a sustainable plant into account, Tummers’ project management equipped Lamb Weston with a state of the art multiple drum’s flake line, which contains all newly developed technologies.

Service The increasing global demand for potatoes and potato products is also increasing the demand for 24/7 production. Reliability, efficiency and minimal downtime are of great importance. This is why Tummers Food Processing Solutions offers not just high-quality systems, but also tailor-made services.

Regardless of how specific your requirements are, they can take care of everything from A to Z.

Innovative solutions Tummers’ goal always is to create he best fitting and innovative solutions. At developing and implementing new technologies, they consider their

The Netherlands

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T +31 (0) 164 61 40 70

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E info@tummers.nl

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www.tummers.nl

LAMB WESTON/MEIJER

AB Texel

DRIVEN TO IMPROVE “Lamb Weston / Meijer is improving itself every single day by asking questions about all parts of its process. And we talk to our customers.

This results in surprising solutions. Our potatoes end up served as part of a nutritious and tasty meal. We use our potatoes as fully as possible to produce fries, specialties or raw material for other products such as mashed potatoes.

“We don’t see just a potato, we see opportunities.

“Improving and doing business. It’s in our company’s DNA. We go beyond the status quo. This goes back to our origins, with the entrepreneurship of Cees Meijer Sr. in Kruiningen to Gilbert Lamb in Oregon. In 1960, he invented the water gun knife, an invention that is still the standard for cutting potatoes. We are the original creators of the Twister Fries and the CrissCuts.”

- Lamb Weston / Meijer

Improving together LWM and AB Texel Group collaborate intensively. As a logistics partner, AB Texel Group has been supplying potatoes to all LWM factories for over 20 years. In addition to physical transport, this also involves the entire planning of the supply chain.

Dennis Wetenkamp, CEO of AB Texel Group, says, “Based on LWM’s production schedule, we coordinate with the growers when to load at their premises. We plan the product supply and take care of transportation, including shunting on the factory sites. Our work connects seamlessly with production planning: we aim to unburden LWM completely.”

Thanks to its sheer size – 2,300 employees, 1,400 trucks and 2,300 trailers – AB Texel Group is able offer its customers optimal service. “We are flexible and always able to scale up and down quickly and easily, thanks to our dense network,” explains Dennis Wetenkamp.

He continues: “We have almost a century of experience in logistics services in agriculture and food. So much has changed in that period, but our principle has always remained the same: striving for improvement, together with our customers. Our partnership with LWM illustrates this beautifully.

FOR PEOPLE AND PLANET In his position as CEO, Schroeder ensures that the core values that make Lamb Weston / Meijer are known and felt throughout the business.

Chief among these, and the central value that echoes throughout Lamb Weston / Meijer, is that of sustainable processing practices and the development of sustainability from potato to plate.

“We are a company that takes sustainability extremely seriously, that’s for sure,” Schroeder states.

“We were the first company in this 16 | EME Outlook issue 45

industry to really have a massive focus on this and I think our sustainability reporting is one of the best and most transparent in the industry and beyond.

“Our first sustainability strategy was developed in 2011 with goals towards 2020, and therefore set the right tone in terms of how we look at our business long-term. Sustainable agriculture is very important to us and the world and is something in which we do a lot of great work with our growers ‘on the ground’ to achieve.”

As a global player in the potato

Together, we think about efficiency in the chain and take steps to optimise logistics processes. For example, we have been taking care of the transport of seed potatoes to the growers for two years now. As a logistics partner, we grow alongside LWM.”

www.abtexelgroup.com

Simply good in agri and food transport As an agricultural or food company, you need a reliable transport partner who takes the logistics process off your hands from A to Z, as efficiently as possible. With more than 2,300 specialist employees and a modern fleet of 1,400 trucks and 2,300 trailers, AB Texel Group is committed to unburdening customers in the agricultural and food chain, 24/7. Our dense network enables us to scale up and down quickly and easily.

AB Texel Group has almost a century of experience in logistics services in agriculture and food. So much has changed in that period, but our principle has always remained the same: striving for improvement, together with our customers. We do this in a downto-earth and committed way, fuss-free. We call this service 'Simply good'.

www.abtexelgroup.com

LAMB WESTON/MEIJER

Blueprint Automation BluePrint Automation (BPA), which is established in 1980, is specialized in secondary case packing.

The company manufactures case and tray packing solutions for flexible and other tough-to-handle packages such as pillow bags, doy-packs, block bottom- and four-sided sealed bags, using different packing technologies including gravity, pick and place, wrap-around and vision guided robotics.

Marc Schroeder

“WE PUT A LOT OF ATTENTION TOWARDS HOW WE MAKE OUR PRODUCTS, BOTH WHEN IT COMES TO A BALANCED DIET AND THE ENVIRONMENT” – MARC SCHROEDER, CEO OF LAMB WESTON / MEIJER processing industry, Lamb Weston / Meijer considers it a responsibility to have an active and leading role in creating a better future, and to ensure that growing and processing potatoes remains possible for many generations to come.

At the heart of the company’s sustainability agenda are three key challenges for 2030: ‘Balanced Diet’, to help prevent malnutrition and become a part of a balanced diet; ‘Zero Waste’, to drive sustainable production, consumption and prevent food waste, and ‘Climate Action’, to operate within planetary and societal boundaries in order to make a positive impact on people and planet.

“For us, it’s important to show that our fries are actually a fantastic product,” Schroeder continues. “We 18 | EME Outlook issue 45

put a lot of attention towards how we make our products whilst reducing our carbon footprint, to put smiles on peoples’ faces whilst minimising our impact on the environment. We fry our products in a healthy sunflower oil, a major shift that we implemented years ago for health and sustainability purposes and we are focusing on products for preparation in an air-fryer and oven to reduce oil and calorie consumption. This is a clear part of our ‘balanced diet’ strategy.”

Since the foundation of BPA, the potato processing industry has been the number 1 key-market for BPA. The French fry production has still a very strong focus from BPA when it comes to innovation, new technologies and sustainable entrepreneurship. Our present French fry case-packing solutions are a result of our long term partnerships with the leading global potato processing companies, such as Lamb Weston / Meijer. The same drive and motivation Lamb Weston / Meijer has to improve the processing of potato’s to excellent innovative potato’s products, BPA also has to design and manufacture case-packing systems for around the clock operation of packing bags with frozen or fresh potato products. The BPA systems are known worldwide for their quick change over, flexibility, speed and simple design. BPA is all about innovation, flexibility and partnership and know it is their reputation to exceed customer’s expectations when it comes to secondary end-of-line case-packing solutions.

BluePrint Automation wishes Lamb Weston Meijer lots of success with their major plant expansion in Kruiningen.

ZERO WASTE On another side of the sustainability drive, Lamb Weston / Meijer is aiming towards producing zero waste and creating a fully circular approach when it comes to the everyday running of the business.

www.blueprintautomation.com

GRAVITY 100R Blueprint Automation has the best solution to pack your bags with fries!

The new GRAVITY 100R is the latest development of BPA case packers for the frozen food industry. u u u u u

optimized case filling with the least amount of broken fries through revolutionary compacting technology (patent pending) highest OEE and lowest TCO case packing, compacting and case closing in one design simple, clean and robust design for 24/7 production

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case and tray packing machines vision guided robotics turnkey packaging systems

LAMB WESTON/MEIJER

Van den Pol Elektrotechniek Smart innovation in industrial automation With a worldwide experience of over thirty years, Van den Pol Elektrotechniek is considered an expert in the industrial automation of potato processing: operating systems, wiring and software. Key assets are their Lean-approach and the focus on sustainability.

“For many years, we support Lamb Weston in upgrading and expanding their production facilities,” says Ronald Kiens, business unit leader Industrial Automation at Van den Pol. “Among others at plants in The Netherlands, Argentina and the UK. In Russia we took on the operating system of the production line, as well as the automation of subsidiary processes. Currently our softwareand electrical engineers are working on a second production line in Russia.”

“This all starts with the potato,” Schroeder elaborates. “To make a kilo of French fries you require two kilos of potato. So how do you make sure that the full potato is utilised and the pieces you cannot use will not go to waste? You repurpose the by-product into something that can be used elsewhere, such as dehydrated potato flakes for alternative food products and potato peels that are used to feed livestock, helping to make these farms also more sustainable.”

The same goes for how the company looks at its product packaging, as well as climate action when it comes to emission reduction and water usage.

“We aim for zero emissions in the future and to make sure that our water usage is at it’s the lowest possible level, and reuse water where possible.

There is still a lot of work to do in this area, so clearly this is a clear focus for us going forward.”

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All these investments make Lamb Weston / Meijer more resilient, give room for innovation and create positive impact on the company’s sustainability performance.

Sustainability is a pre-requisite and needs to be engrained in everything the business undertakes and is designed into the company’s products, processes and production locations.

GROWING HERITAGE The company acknowledges that its current and continued success also hinges on its positive relationship with its growers.

“When I visit the fields and talk to the growers, I realise just how much of a family value-based company this is,” Schroeder tells us. “Many of the contracts we have closed between individual growers and the business were actually signed by their fathers and carried on by their children.”

The importance of automation in potato processing is increasing. “In connection with this, we have a keen eye for an integrated approach at large and complex projects. If required we take responsibility for managing all of the parties at a project, with focus on the overall goal.”

Van den Pol sees the cooperation with Lamb Weston as a partnership, based on a long-term vision. “Major aspects for us are the further automation of the production, sustainability and the collecting of data to optimize all processes.”

Remote monitoring is also expanded.

In addition to that, Van den Pol uses augmented reality. “This smart innovation enables remote commissioning and maintenance of production lines. Augmented reality is one of the great potentials for the potato processing industry.”

industrial-automation-vandenpol.com

we

Smart solutions

industrial-automation-vandenpol.com

LAMB WESTON/MEIJER

DLG Logistics Seeing possibilities in potatoes.

To take advantage on these possibilities we are proud that Lamb Weston / Meijer has a sustainable vision and mission on moving beautiful ready products through the complete supply chain. Frontrunner on sustainable logistics and distinctive from its competition.

We at DLG are very proud and honored that we can take part on this sustainable journey and support the logistic activities throughout Europe with a strong focus on reducing the environmental impact. That is what we do together. We. Get. Things. Done!

Lamb Weston / Meijer’s long-term relationships with its growers is a point of pride for the company, and the trust and care that follows is exemplified by actions taken during the COVID-19 lockdowns. During this time, the company upheld its contracts with its farmers, growers and employees to help everyone pull through, for the benefit of the future for the people and the business.

As a result, there exists an understanding and loyalty between employees and the company that will remain a central aspect of the business moving ahead.

MOVING OLD VALUES FORWARD “What I truly find amazing is that we operate in an environment that surrounds a seemingly simple staple crop, yet we reach and connect with a lot of people throughout the process and in the market, including industries, companies and people,” Schroeder explains. “The industry is rooted in the US, with the invention of the ‘water gun knife’ by Gilbert Lamb in 1960. This great (patented) invention is still the industry standard today and facilitated an exponential global growth in the past decades of our industry. We are one of the 22 | EME Outlook issue 45

leading companies moving it forward, which is very exciting!”

For Lamb Weston / Meijer, there is a real task in bringing more value to the total value chain for all partners involved, especially the growers.

Because of that, there is a lot of hard work needed to ensure that they all benefit from it, to ‘W1N as One’.

“We adopt a ‘win-win’ stance in the whole value chain,” Schroeder adds.

“We are in the middle of an ecosystem that brings happiness to families and friends through food that people love and trust all over the world. This is exactly what we stand for, and it includes everybody from our growers to suppliers and those that transport our products.

“Maintaining this future forward win-win approach whilst promoting sustainability in its many forms throughout our business, is the key to the future for both Lamb Weston / Meijer and the people it serves!”

Tel: +31 88 00 33 200 info@lambweston.eu www.lambweston.eu

We deliver together possibilities in potatoes.

dlg-logistics.com

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FOOD & DRINK

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EME Outlook issue 45 | 23

LAMB WESTON/MEIJER Lamb Weston / Meijer, Topaasstraat 54-62, 4817 HW Breda.

Tel: +31 88 00 33 200 info@lambweston.eu www.lambweston.eu

PRODUCED BY EME OUTLOOK MAGAZINE