Kerry Logistics Australia

YOUR OCEANIA SPECIALIST FOR GLOBAL LOGISTICS

G LO B A L S U P P LY C H A I N SOLUTIONS With a robust global network, Kerry Logistics Oceania Pty Ltd is revolutionising the supply chain industry. We speak to Cameron Green, Managing Director for Oceania, about how the company is successfully expanding into new markets Writer: Lauren Kania | Project Manager: Ryan Gray

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KERRY LOGISTICS OCEANIA PTY LTD SUPPLY CHAIN

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erry Logistics Oceania Pty Ltd (Kerry Logistics), an Asia-based global 3PL company with a highly diversified business portfolio, has made a name for itself within the supply chain industry by leveraging its strong and robust international network to provide the Oceania region with a gateway to the rest of the world.

As Oceania specialists with a deep understanding of customers’ unique requirements across Australia and New Zealand, Kerry Logistics offers services that range from air and ocean freight to land freight, industrial project logistics, and e-commerce solutions.

Cameron Green, Managing Director for Oceania, has spent over three

decades in the logistics and supply chain industry, working in various capacities, including operations, commercial, and strategic planning, before joining Kerry Logistics in 2014.

“It’s not every day that you come across a company that first and foremost has their customers’ success in mind, and that goal resonates within all layers of the organisation,” opens Green.

Inspired by the company’s leadership and innovative approach to logistics solutions, Green has taken this opportunity to continue the legacy and goals for the region.

With a highly diverse client base across a wide spectrum of industries throughout the region, Kerry Logistics’ core business is established

on decades of experience. It encompasses integrated logistics, contracted logistics, international freight forwarding, supply chain solutions, refrigerated transport, and temperature-controlled warehousing, all allowing for the company to provide a variety of end-to-end solutions for any and all customers.

“Since Kerry Logistics became a listed company in 2013, we have had incredible growth amongst competitors,” expands Green.

“We are proudly sitting now in the top 10 global freight forwarders and global ocean freight forwarders and amongst the top players for the transpacific route,” he continues.

Kerry Logistics showcases its

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unparalleled constitution and industry leadership through its focus on technology and being the logistics operator of choice.

By supplementing its own assets with leased assets, the company operates under its own control, allowing autonomy over quality assurance and ultimately helping it become a onestop shop for supply chains worldwide.

Through its dedication to innovative and customised logistics solutions, the company is committed to helping its business partners find success.

A GATEWAY TO THE REST OF THE WORLD With the supply chain industry currently facing unprecedented challenges due to global disruptions, it is more critical than ever for companies to guarantee service quality and reliability throughout this uncharted territory.

Despite services and price points of several routes still adjusting after the turmoil caused by the COVID-19 pandemic, and supply and demand remaining volatile while undergoing serious transformation, Kerry Logistics is taking this as an opportunity to excel.

“These challenges present an occasion for innovation and optimisation, as well as the ability to showcase to customers our value as a reliable partner with their best interests in mind,” insights Green.

“The volatility of the market and the industry in general calls for caution, but it also brings forth opportunity.

Currently, we are actively expanding our network in emerging markets and investing in technology to provide more efficient and sustainable solutions.”

Facing these challenges head-on, Kerry Logistics is focusing on sustainability efforts, streamlining its

KERRY LOGISTICS OCEANIA PTY LTD AT A GLANCE 200+ staff NINE offices 340,000 square feet (sqft), including ambient, chilled, freezer, and bonded facilities, of warehouse space.

CERTIFICATES AND LICENSES including HACCP, IATA, AQIS, MPI, CUSTOMS ACCREDITED, and RACA. AIRPORTS AND SEAPORTS including Adelaide, Brisbane, Melbourne, Sydney, Auckland, and Christchurch.

Kerry Logistics e-Truck

“WE ARE PRIORITISING CONNECTING WITH C U S T O M E R S , R E A C H A B I L I T Y, A N D T R A N S P A R E N C Y. I T I S O U R B R A N D P R O M I S E TO E M P OW E R YO U R P OT E N T I A L A N D D E L I V E R S U CC E S S ” – C A M E R O N G R E E N , M A N AG I N G D I R E C TO R FO R O C E A N I A , K E R R Y L O G I S T I C S O C E A N I A P T Y LT D

processes, and rearranging its worldwide resources to offer highquality service wherever needed.

With robust and well-thoughtout expansion plans, the company is aiming to solidify its position as a global leader in logistics.

“After our merger with SF Express, the largest integrated logistics service provider and cargo airline in mainland China, we are more prepared than ever before to exceed expectations with reliability, technology, and high service levels,” enthuses Green.

SF Express operates the largest dedicated cargo airline in Asia, with a fleet of more than 89 cargo-only aircraft.

Having recently opened Asia’s first dedicated professional cargo airport and now serving more than 85 destinations across Asia, Europe, and the US, Kerry Logistics is looking forward to the future potential of operating a scheduled service into the Oceania market under its very own ‘Kerry SF’ banner.

TAKING SUSTAINABILITY SERIOUSLY The future of the environment and responsible sustainability efforts are at the forefront of many business initiatives across today’s supply chain industry.

Cameron Green, Managing Director

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KERRY LOGISTICS PRODUCTS AND SERVICES PORTFOLIO: • Ocean freight • Air freight • Road freight • DG certified • Multimodal transportation • Project logistics • E-commerce • Break bulk services • Warehousing and distribution • Supply chain solutions • Customs brokerage • Value-added services • Track and trace

This is no different for Kerry Logistics and its mindset for a sustainable future.

Having recently won the environmental, social, and governance (ESG) Benchmark Award (silver) and the Outstanding Sustainability and Dividend Growth Award for the second year running at the ESG Achievement Awards, the company is 6 | APAC Outlook Issue 65

taking this crucial movement seriously and with an innovative and inclusive mindset.

“We are committed to reducing our carbon footprint through various initiatives, including optimising route planning and using eco-friendly vehicles. As a listed company, we also make public all our advances, initiatives, and milestones and make them available on our online ESG report,” explains Green.

With the majority of the company’s operations being paperless, and integration with systems and customers at the forefront of its initiatives, Kerry Logistics is reaching milestones when it comes to sustainable advancements.

“We partner and give preference to carriers who are executing lower or zero carbon emission programmes and monitor their developments, which we in turn share with our customers,” he notes.

In addition to these efforts for a greener future, Kerry Logistics prides itself on accumulating and nurturing its workforce to guarantee consistent high quality and an innovative culture across all fields.

“We place a strong emphasis on

workforce development to ensure our team is well-equipped to meet future challenges by providing internal and external training and continuing trainee development programmes.

This allows us to expose younger members to the industry and garner their unbiased perspectives on what to improve and integrate,” informs Green.

Priding itself on being a lean company, Kerry Logistics ensures that it has the right people in the right positions, allowing the organisation to take decisive actions whenever needed, ultimately contributing to its vast growth.

“We offer internal opportunities for professional development, and our continuous growth means there is no shortage of opportunities to advance our career from within,” comments Green.

With these ideologies integrated into the company’s DNA, progression and collective development are not only encouraged throughout the business, but are evident in all aspects of day-to-day work.

LOOKING TOWARDS THE FUTURE With innovation and the desire to continually showcase the company’s time-tested reliability and customercentric mindset, Kerry Logistics is setting a high standard in the supply chain industry.

As a 3PL company, Kerry Logistics is able to manage and coordinate the entire logistics process for its clients, offering one-stop-shop solutions for any customer with a combination of owned and subcontracted assets.

“Regardless of ownership, we act as a logistics company – having full control over the process from end to end and having our team take accountable actions to ensure results, ultimately allowing us to be highly flexible and scalable,” expands Green.

The company sustains effortless accessibility for its clients with

KERRY LOGISTICS OCEANIA PTY LTD SUPPLY CHAIN

Integrated Logistics Port-to-Door Silk Logistics Holdings (ASX:SLH) is an Australian-founded, leading provider of integrated port-to-door landside logistics services in Australia. We proudly partner with some of the world’s biggest brands, leveraging tier-one technology to empower operations and deliver efficiency and customer satisfaction.

Silk provides a comprehensive suite of supply chain solutions, operating in two primary segments: our Port Logistics business delivers wharf cartage and container value-added services, while our Contract Logistics business provides warehousing, e-commerce fulfilment, and distribution services.

For more information: www.silklogistics.com.au

The Virtual Buying Office

“ W E A R E P R O U D T O B E T H E FA S T E S T I N T H E M A R K E T I N T E R M S O F I N T E G R AT I O N P R O J E C T S W I T H C U S T O M E R S ’ S O F T WA R E , E N A B L I N G U S T O S TA R T A N D S C A L E O P E R AT I O N S I N T H E S H O R T E S T T I M E POSSIBLE” – C A M E R O N G R E E N , M A N AG I N G D I R E C TO R FO R O C E A N I A , K E R R Y L O G I S T I C S O C E A N I A P T Y LT D

platforms such as KerrierVISION, a proprietary logistics management platform that has three different layers of track and trace available depending on the amount of information the customer would like available to them.

Additionally, the organisation has recently launched KerryConnect, a newsletter with curated content on the latest freight and logistics news from Oceania and around the globe.

“Our releases cover the latest industry updates as well as insights

into our Oceania business and the Kerry Logistics network, business tips, and key data to allow our customers to stay informed and make the best decisions in the current market,” provides Green.

With all of the unparalleled advantages that Kerry Logistics offers, customers feel confident in the services and amenities offered.

The organisation’s lean and flexible structure successfully combines local expertise with the company’s comprehensive footprint and

infrastructure across the world.

Boasting a global presence across 59 countries and territories, the company has established a solid foothold in half of the world’s emerging markets and only continues to grow further.

“We aim to become the go-to brand and a standard of service quality in the Oceania market. We are working tirelessly on further improving our process, making reliability and accountability for local decisionmaking the basis to offer a highly personalised service and create a unique and satisfying customer experience,” concludes Green.

KERRY LOGISTICS OCEANIA PTY LTD Tel: +61 2 9695 0611 contact.sydney@kerrylogistics.com www.kerrylogisticsoceania.com APAC Outlook Issue 65 | 7

Transformative Partnership: Kerry Logistics reshapes Outsourcing Strategy with Compliant Business Processing (CBP) The intricacies of global logistics demand a level of precision and efficiency that can only be achieved through strategic partnerships. In this article, we explore the pivotal role played

by Compliant Business Processing (CBP) in reshaping the outsourcing landscape for Kerry Logistics. Kerry Logistics is no stranger to outsourcing certain functions to maximise their service offering to their global clients. Struggling with a previous service provider in the space, Kerry Logistics turned to CBP out of desperation to elevate their service levels, initially within their Australian customs team. What ensued was not merely a solution to a specific problem but a comprehensive transformation that saw Kerry Logistics transition multiple functions to CBP across multiple countries, reaping enormous benefits from basic tasks to high-level operations.

expectations. The disappointment was felt acutely within the intricacies of customs support (within Australia), a crucial, sensitive and critical aspect of their operations. In the ever-evolving landscape of global logistics, any glitch in the customs process can have cascading effects, leading to delays, financial implications, and compromised client satisfaction.

The Prelude: A Disappointing Customary Setback

A Strategic Trial: Customs Support with CBP

Kerry Logistics, a heavyweight in the logistics industry, faced a significant setback in their outsourcing strategy when their reliance on another service provider failed to meet

The trial period for customs support with CBP was not merely an evaluation of services but a litmus test for the transformative potential of strategic outsourcing. The customs team,

Faced with the urgency of rectifying this situation, Kerry Logistics took a bold step by trialling CBP’s services specifically in the customs support function. The decision was driven by a desperate need to achieve the required service level and salvage their reputation in the industry. This marked the initiation of a partnership that would soon redefine Kerry Logistics’ outsourcing strategy.

a critical component of Kerry Logistics’ operations, required precision, compliance, and timeliness. CBP, with its expertise in delivering specialised logistics focused outsourcing support services, rose to the occasion.

CBP against other service providers across various functions.

During the trial, CBP showcased a level of commitment and proficiency that exceeded Kerry Logistics’ expectations. The seamless integration of CBP’s services into their internal customs product not only addressed the immediate challenge but also laid the foundation for a more profound collaboration. The positive outcomes prompted Kerry Logistics to embark on a comprehensive procurement analysis, evaluating

The procurement analysis undertaken by Kerry Logistics was a meticulous process, evaluating service providers based on performance, efficiency, adaptability, capability and overall value. CBP emerged as the clear frontrunner, consistently surpassing benchmarks and demonstrating a commitment to excellence that set it apart in the competitive landscape of business process outsourcing.

Exceeding Expectations: A Comprehensive Procurement Analysis

The customs support trial served as a microcosm of CBP’s capabilities, providing Kerry Logistics with a glimpse into the transformative potential across various functions. The decision to transition every function from their previous service provider to CBP was not taken lightly but was driven by the compelling evidence of CBP’s ability to deliver results that aligned with Kerry Logistics’ operational goals and service standards.

The Holistic Transition: From Menial to Higher Order Tasks The impact of Kerry Logistics’ decision to transition every function to CBP was transformative, extending far beyond the initial challenge in their customs team. The extent of outsourcing shifted from handling menial, basic tasks to entrusting CBP with higherorder, complex operations. This evolution was a testament to the trust and confidence Kerry Logistics had developed in CBP’s ability to not only meet but exceed their expectations.

The benefits reaped by Kerry Logistics were multi-faceted. Operational efficiency soared as CBP demonstrated agility and adaptability in handling diverse tasks across multiple departments which besides customs now includes freight forwarding operations, domestic transport, customer service and business development support. The transition allowed Kerry Logistics to reallocate internal resources,

focusing on core competencies while entrusting CBP with the intricate aspects of business processing. The collaboration empowered Kerry Logistics to innovate, optimise, and elevate their overall service offerings in a highly competitive global industry.

Conclusion: A Symbiotic Partnership for Sustained Success In conclusion, the collaboration between CBP and Kerry Logistics serves as a case study in the transformative power of strategic outsourcing. What began as a desperate trial to rectify a specific setback in the customs team evolved into a holistic transition that redefined Kerry Logistics’ outsourcing strategy. CBP’s commitment to exceeding expectations and

delivering unparalleled results paved the way for a symbiotic partnership that continues to thrive.

As Kerry Logistics continues to experience the enormous benefits of outsourcing with CBP, the story serves as inspiration for businesses navigating the complexities of delivering the global solutions required for today’s market, yesterday. The journey from disappointment to triumph is a testament to the resilience of strategic partnerships and the transformative impact they can have on the trajectory of an organisation.

M: +61 407280155 sales@compliantbusinessprocessing.com www.compliantbusinessprocessing.com

YOUR OCEANIA SPECIALIST FOR GLOBAL LOGISTICS

KERRY LOGISTICS OCEANIA PTY LTD Tel: +61 2 9695 0611 contact.sydney@kerrylogistics.com www.kerrylogisticsoceania.com PRODUCED BY APAC OUTLOOK MAGAZINE