H I TA C H I C O N S T R U C T I O N M A C H I N E RY A F R I C A ( P T Y )
Leveraging global industrial expertise
H I TA C H I C O N S T R U C T I O N M A C H I N E RY A F R I C A ( P T Y ) LT D
s a wholly-owned subsidiary of Japanese heavyweight conglomerate, Hitachi Construction Machinery Co. Ltd, Hitachi Construction Machinery Africa (HCAF) carries a lot of responsibility in replicating the level of standards and social responsibility synonymous with the former. The latter has certainly met expectations since its inception on the continent in 2010 though, diversifying its remit and service approach in order to meet client expectations and sustain the wider Hitachi legacy. Over the past eight years HCAF has been responsible for the marketing and support of Hitachi construction and mining equipment, building its own expertise and local knowledge along the way to ingratiate itself as a local, market-leading entity.
“All Hitachi products are known for reliability, performance and cost efficiency in their specific applications and carry quality assurance to international standards,” the Company says. “Sales and product support is available through the Company’s strategically placed network of branches and dealers.” And HCAF’s mission to this end “is to be the leading supplier of excavators, mining shovels, rigid dump trucks and wheel loaders in key mining, construction and plant hire markets in Southern Africa”. The Company has adopted a series of objectives in order to reach this ambitious target, driven primarily by ensuring it remains a market leader across all served markets. Complementing this ultimate goal though are a series of targets including to improve financial performance;
The Hitachi
PROPOSITION Hitachi Construction Machinery Africa is harnessing the status, reputation and quality that has become so synonymous with the wider brand over the years, before applying it to local needs
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SINTECH
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n 1986 Sintech became the sole S.A distributor for Wellman of the USA.
Their expertise significantly was as an established supplier of materials for Allison Transmissions, but they were also at the forefront of the development of the modern “wet brake” materials. In the beginning 5,000 hours life was the norm but with significant R+D investment this is currently 20,000 hours. In 1994 Sintech became the sole S.A. distributor for Carlisle Brakes. Carlisle is the original equipment supplier of “Dry” service and emergency brakes for the majority of earthmoving and mining equipment including HITACHI.
develop young, local artisans; to build shareholder value through sustained growth, a strong balance sheet, a commitment to customer service and a strong internal business structure; and to stay true to the overall group motto of providing “reliable solutions”. President, Toshiaki Takase sums up in his ‘President’s Message’: “Hitachi Construction Machinery and HCAF is a leading distributor of earthmoving equipment in the Southern African region and we will continue to strive to improve our position in all our markets we support.”
Diverse range of expertise
“Hitachi Construction Machinery is one of the major companies in the global Hitachi Group, we are thus in a position to share the knowledge, technologies and information from the other Hitachi group companies which enables HCAF… to create innovative solutions for all our stakeholders,” the President continues.
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Today Carlisle are the principal supplier to HITACHI for their “Dry” and “Wet” brakes as well as transmission discs for their range of rigid dump trucks. As Carlisle’s local distributor Sintech maintains significant stocks of new brakes, spare parts and friction discs to support these vehicles. In addition they are able to provide HITACHI with a service exchange or brake rebuild programme through their modern workshop.
...we are... in a position to share the knowledge, technologies and information from the other Hitachi group companies which enables HCAF… to create innovative solutions for all our stakeholders
The workshop was designed in consultation with Carlisle and our technicians are factory qualified. We offer full traceability from the supply of new brake throughout its life which can mean several rebuilds, this way we can monitor trends and brake life and consult on improvements, where appropriate. We have an open invitation to our workshop to all customers, both current and future, as we believe when you see how it can be done you will not want to go anywhere else.
T +27(0)11 823 2359 E info@sintech.co.za
www.sintech.co.za
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WEARCHECK Professional condition monitoring supports asset reliability Reducing downtime caused by unscheduled mechanical failures is fundamental to a good maintenance programme, according to condition monitoring specialists, WearCheck. Scientific analysis of used oil from mechanical systems enables WearCheck to reduce the severity of potential failures by monitoring wear and contaminants. Less downtime = cost savings. WearCheck is a ‘one-stop condition monitoring shop’, offering oil analysis and other non-destructive condition monitoring techniques including vibration analysis, laser alignment, thermography and aerial drone inspections. These services support proactive asset management in construction and mining industries in South Africa and beyond.
ASSURED FREIGHT SERVICES This Group continuation and subsequent expansion of services has been pivotal to HCAF’s successful transition into Africa over the past decade, and the business can now boast a customer demographic that covers areas of mining, construction, quarrying and forestry via its highly reliable machinery and aftersales support. Available products include a range of excavators, loaders, trucks, cranes and heavy-duty equipment, consite and industrial solutions. Additional parts including hydraulic oils, hydraulic filters, high pressure hoses, ground engaging tools and remanufacturing components then help to bring HCAF in line with the wider Hitachi Construction Machinery (HCM) remit. “HCM is a leading manufacturer of construction and mining equipment,
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headquartered in Japan with over 20,000 staff globally,” the website affirms. “HCM market their products worldwide through a global network of company owned and independent dealers” and “supply an extensive range of Hitachi products, associated parts and innovative services throughout the world. “Today, Hitachi leverages its diverse range of expertise to drive its Social Innovation Business on a global scale. Through its Social Innovation Business, Hitachi aims to refine technologies and develop new ones to meet tomorrow’s challenges, creating value that will last for future generations. Hitachi’s Social Innovation Business is already helping customers reach business goals.” Built on a foundation of superb technological capabilities, it is this ability – across both HCM and HCAF – to then
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ith close to two decades of experience in freight clearing and forwarding, Assured Freight Services (Pty) Ltd has established itself as one of the most competitive clearing and forwarding agents for international freight in South Africa. Since our humble beginnings, customer care and service excellence has been the core of its business, and its staff, management and board are all equally committed to move goods quickly, effectively and provide services at an affordable price. With branches in Johannesburg, Durban and Cape Town, the Company’s local network allows us to swiftly move goods in and out of the country. E info@assuredfreight.co.za
www.assuredfreight.com
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Our primary goal is to maintain plant, components and machinery in tip-top condition to yield maximum output. ide
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How? With a comprehensive proactive maintenance programme that uses oil analysis and many reliability solution services.
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We offer analysis of oils, fuels, coolants, greases, filters, heat transfer fluids, transformer oils, turbine and wind turbine gearbox oils and more.
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“Speak to a WearCheck consultant today to find out how we can help you reduce unscheduled downtime and maintenance costs� Download our NEW Condition Monitoring App. WearCheck Mobile. Anytime, Anywhere. SABS ISO 9001 | ISO 14001 | SANS 17025
www.wearcheck.co.za
wearcheckafrica
t: +27 (0)31 700 5460
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add a personalised, reliable service to its proposition that continues to ensure “reliable solutions” at all times, and in all regions.
Additional value
HCAF’s willingness to adapt despite its traditional market-leading status stems from the knowledge that customer needs are varying and ever-changing. The business elaborates: “Therefore, we work closely with dealers in each country to supply an extensive range of Hitachi products, associated parts and services to individual customers.
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Today, Hitachi leverages its diverse range of expertise to drive its Social Innovation Business on a global scale
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We also provide customised training and help to coordinate the financial and administration of portfolios to provide competitive and customisable solutions for customers. “We are [also a] big believer in continuous improvement in solving problems. In order to improve safety, efficiency and reduce environmental loads, we are always developing new technologies for Hitachi Construction Machinery.” Hitachi takes pride in maintaining exceptionally high standards of design, manufacturing and quality control,
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“All Hitachi products are known for reliability, performance and cost efficiency in their specific applications and carry quality assurance to international standards.”
“While maintaining profitable operations, we will act as a responsible corporate citizen maintaining harmony with the environment...”
“In order to improve safety, efficiency and reduce environmental loads, we are always developing new technologies for Hitachi Construction Machinery.”
making sure that every machine is built to perform at the highest level and cope with the toughest working conditions. This manifests across many core facets, but especially for HCAF in the realms of parts, lubricants, valueadded services, technical support and training. While the former two are perhaps expected given the Company’s industrial pedigree, it is through the latter three, more customer-oriented, attributes that Hitachi separates itself from the crowd. “The professional and highly trained
Hitachi service team combines the global expertise and knowledge of Hitachi Construction Machinery with the local language and culture of each customer,” the Company affirms. “The manufacturer takes a proactive approach towards customer service and with technical training in particular - so that the available global knowledge is passed on to each individual technician in the dealer-network machine.” President, Takase adds and concludes: “We will actively develop machinery to improve the relationship between people and the machines
they operate. This relationship creates rich living environments [that are] more comfortable, advanced and efficient. “We will consistently develop and provide our customers with technologies, products, and services that generate additional value. “While maintaining profitable operations, we will act as a responsible corporate citizen maintaining harmony with the environment, contributing to society and participating in cultural activities, thriving for a symbiotic relationship with all stakeholders.”
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Hitachi Construction Machinery Africa Pty. Ltd. Corner Atlas & Paul Smit Street Boksburg North P.O.Box 6331 Dunswart 1508 South Africa Tel: +27 11 841 7700
www.hitachicm.co.za
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