GOODLIFE PHARMACY

GOODLIFE PHARMACY

A true health partner

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Goodlife Living the

Goodlife Pharmacy strives to make its customers look and feel good through providing ethical pharmaceutical advice and globally-renowned health and beauty products Writer: Phoebe Calver | Project Manager: Callam Waller

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oday Goodlife Pharmacy is widely recognised and respected as the largest retail purchaser and seller of pharmaceuticals in East Africa. Borne out of a dream to deliver quality pharmaceutical services to the region, the Company tapped into the booming market in a bid to disrupt the prominent distribution of counterfeit drug sellers and sub-par clinical advice.

Seeing the numerous gaps in the

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Josh Ruxin, Co-Founder and Executive Chairman

market, David Zapol, Jeff McCormick and Josh Ruxin started the Company in 2013 with a vision for transforming primary health care in East Africa.

In 2014, Catalyst, a regional private equity firm, provided capital to purchase Mimosa Pharmacy, located in Kenya. From there, the company took off in the market with marquis locations in the region. “In late 2016, Leapfrog Investments acquired Catalyst’s share and with that injected more funds into

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Goodlife,” begins Josh Ruxin, CoFounder and Executive Chairman of GoodLife Pharmacy. “Subsequently from that point we have grown from five outlets in 2014 to more than 33 in both Kenya and Uganda.”

At the heart of Goodlife’s vision is the desire to help clients look and feel good. Goodlife employees receive the highest level of training in pharmacy and beauty and are well equipped to provide consultation on health and beauty products.

“If one of our customers was to come in with a bad cold - caused by a virus - then our team will recommend appropriate over-the-counter drugs to address the symptoms,” continues Ruxin. “Unlike a large number of pharmacies across East Africa who will often push expensive and unnecessary antibiotics to boost profits, we are able to provide the best prescription for customers’ needs.”

Goodlife has and always will seek to be a true health partner; acting in the best interests of its customers remaining at the forefront of its work.

Ruxin explains: “In order to continue offering the best service, we have carried out in-depth research to learn more about the desires and aspirations of our local consumers, enabling us to deliver products well suited to their needs.”

A quality approach to pharmaceuticals

In a very short period of time, Goodlife has created a name for itself as a leader and innovator in the pharma segment.

Covering the full spectrum of pharma needs, Goodlife is the only regional pharmacy to offer a clean, confidential space for customer consultations, and has further introduced access to clinicians through in-store telemedicine services at select locations.

“We are proudly having a directly positive impact on people’s lives through increased access to reliable medication at affordable prices,” adds Ruxin. “The Company has grown very quickly and we have plans in place to increase to more than 100 stores in the next three years.”

COMPUT ASSIST Africa’s Most Advanced IT Dispensary System With the East African pharmacy market growing and changing at such a rapid pace, flexible and reliable technology solutions will be what Groups and Independents need to move forward and succeed.

Dispensing systems are built around a number of key criteria and functionalities, unique to pharmacies, including automatic Pricing of scripts, maintenance of drug history and repeats due, patient profiles, formulary management, generic substitution, stock movement and pricing history.

With the exciting future prospect of electronic claiming to insurance companies, electronic ordering to and from wholesalers and pharmacy software that provides a dedicated clinic module as well as providing a drug interaction solution assisting you with managed patient care, now may be the time to invest in the future of your business.

ComputAssist International: IT Pharmacy Specialists in Africa...

ComputAssist International has dedicated 35 years to research & development, producing the best pharmacy dispensing system deployed across seven countries on the African continent.

The Company’s strategy for expansion has taken us through South Africa, Botswana, Namibia, Zimbabwe, the DRC, Uganda and Kenya.

The Company view its clients as partners rather than customers, and is very focused on relationships, to ensure the best possible outcome for their business.

The Company is very proud to be a partner of the Goodlife Pharmacy Group and they have been running our systems across the entire group since inception.

A true health partner

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www.computassist.co.za

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International

WHAT MAKES US DIFFERENT? While there are a myriad of good POS systems out there, how many are developed specifically with a Dispensary system to look after your pharmacy and actively manage the wellness of your patients?

A UNIQUE INTEGRATED PHARMACY DISPENSING SYSTEM THAT PROVIDES: DISPENSING SYSTEM

PROACTIVE DRUG INTERACTION TOOL

CLINIC MANAGEMENT MODULE

*Patient History & Repeat Management

*Drug to Drug / to food / to disease *Therapeutic Duplication Management

*Blood pressure, cholesterol, blood glucose & BMI

FLEXIBLE INSURANCE CAPABILITIES

TIME-SAVING ELECTRONIC ORDERING

POWERFUL DATA MINING & WAREHOUSING

*Real-time switching enabled *Handling of multiple pricing models

*Centralized ordering with warehouse functionality

*Central reporting dashboard *Chronic Patient Management Application

CONTACT US TO DISCUSS YOUR INDIVIDUAL BUSINESS NEEDS South Africa Office: +27 12 667 0260 South Africa Mobile: +27 73 217 9189 Kenya Mobile: +254 79 616 3186 Email: morne.liebenberg@cacorporate.co.za

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As part of the Company’s efforts to provide the best possible service, it has been endorsed by the Pharmaceutical Society of Kenya - through their Green Cross Accreditation - as one of the best pharmacy practices in the country.

“This recognition of Goodlife’s ongoing commitment to excellence and high standards has affirmed our approach in this business,” explains Ruxin. “We believe that quality pharmaceuticals, the use of innovative technologies across our stores and a customer-centric approach will revolutionise how healthcare is delivered across East Africa.”

Customers for life

Alongside the excellent outward perception of the Company, it enjoys extraordinarily high employee satisfaction and retention - more than 95 percent - for such a young

business. Except for a few short-term consultants, all of the Company’s staff and leadership positions have been recruited locally.

Ruxin states: “We have always made it our aim to achieve 100 percent local employment. There is an abundance of amazing skill-sets available in the local workforce for us to utilise.”

In just three years, Goodlife Pharmacy has created more than 200 jobs and looks forward with the development of more stores to reach more than 5.5 million consumers across the continent annually.

“While as a business we have to care about profit, our clients come first,” affirms Ruxin. “Our format ensures that our advice is always provided in an ethical manner. We have and always will be interested in retaining customers for life, and by providing good health services we are ensuring that our clients will live long healthy lives.”

ARMAAN LTD

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stablished in 1995, Armaan Ltd imports and distributes a wide range of nutrition and herbal supplements and natural personal care products.

Over the years the Company has developed from humble beginnings to become one of the most specialised and diverse import and distribution businesses in Kenya. Our key strengths are our dedicated and professional staff, our world re-known brands and our loyal clientele.

We are proud to be associated with the Goodlife Group and wish them every success as we partner with them on their journey to provide quality products and service to consumers.

E info@armaan.co.ke

www.armaan.co.ke

“While as a business we have to care about profit, our clients come first,” - Josh Ruxin

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ONCE A DAY VITAMINS

Importing and distributing a wide range of nutrition and herbal supplements and natural personal care products.

ARMAAN LIMITED, PO Box 1483 Sarit Centre, Nairobi 00606, Kenya info@armaan.co.ke | www.armaan.co.ke

Proudly marketing quality healthcare products to Goodlife Pharmacies

One of the leading importers, exporters and distributors of pharmaceutical products in Kenya.

Call +254 722 627 487 www.ripplepharma.com

“Ripple Pharmaceuticals is working to help people live healthier lives.”

X-CENTRIC LIMITED P.O.Box 165-00623, Nairobi, Kenya xcentricltd@gmail.com / +254 726 777 777 / +254 733 297 555

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SKY HEALTHCARE LTD

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he healthcare sector in Kenya is experiencing a period of unprecedented change. As innovators within the sector, Sky Healthcare and Goodlife Pharmacy understand how critical it is to streamline the supply chain, be flexible and reliable, and harness new technologies and ideas to improve patient care.

Through their key partnership with Goodlife, the Company helps to deliver cost effective patient care and an extensive portfolio of high quality products.

The Company’s vast experience in the healthcare sector allows it to innovate and be forward thinking with their clients, establishing lean processes, helping control drug costs and deliver effective traceable products.

T +254 20 3748562/4 E sales@skyhealthcareltd.com

Meeting new demands

Continued education is applied across customer service and product offerings

Continued education

When it comes to pharmaceutical companies, bigger usually means better and Goodlife have always been aware that it couldn’t be the best unless it was the biggest.

“We required capital in order to perfect our convenience model, systems, store look and most importantly to be large enough to obtain discounts from the drug manufacturers,” continues Ruxin.

“Increased capital has also enabled us to invest more in our employee training than any of our competitors.

“Employees at Goodlife know the importance of being the most up-to-

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date company in the industry and therefore are constantly trained in customer service and our product offering. This continued education also spans to our pharmacists and pharmacy technicians, with continued education to ensure that they are up to speed with the latest drugs and treatment protocols.”

Now the Company’s relevant protocols are firmly in place and successful, the main focus is on continuing to secure a clean pipeline of authentic drugs and negotiating down the best-in-market pricing and offering for commonly used compounds.

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Goodlife has successfully and consistently reduced the price of its products ever year and hopes to continue to do so in the future.

“Our drug offering has been dramatically improved and consistently adapted in order to provide genuine generic branded drugs at a competitive price,” adds Ruxin. “We recognised early on in the business that customers seek convenience and through work with Shell and Total gas stations in Kenya and Uganda, we have been able to provide easy access to essential products for them.”

In terms of the easily accessible products and services available at present, Goodlife is able to offer BMI, glucose monitoring, pregnancy tests, malaria tests, blood pressure monitoring and much more.

Ruxin concludes: “Kenya will lead the economic future of East Africa and we are pleased to have established Goodlife here.”

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Registered Independent Pharmaceutical and Surgical Wholesaler

Delivering service and value faster and more accurately than our competitors “DELIVERING WITH A DIFFERENCE” Appointed Distributors For

Sub-Distributors For

Amnicot Hooks

PHARMACEUTICAL DISTRIBUTORS & WHOLESALERS 3rd Floor, Kalson Towers 22 The Crescent Road, Off Parklands Road P.O Box 45563, 00100 Nairobi, Kenya

Switchboard: +254 20 3748562/4 +254 20 3748587 +254 725 274374 +254 733 134585

Office Mobile: +254 735 777 797 +254 786 777 796 Office Email: sales@skyhealthcareltd.com

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2nd Floor, Empress Suites, Jalaram Road, Westlands, Nairobi, Kenya +254 (020) 3744 504 / +254 735 703777 / +254 703 703777 info@goodlife.africa.com

www.goodlife.africa.com

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