FIJI
Hidden deep in the heart of the turquoise South Pacific between Hawaii and New Zealand, Fiji is a tranquil treasure trove of tropical delights brimming with sumptuous possibilities just waiting to be discovered
WRITER: ED BUDDS | PROJECT MANAGER: DEANE ANDERTON
In today’s fast-paced world, Fiji offers a true escape. It’s a totally unique destination where you can genuinely detach from the hectic day-to-day rush and reconnect with yourself, your loved ones, nature, and most importantly, true, unadulterated happiness.
Upon touching down in this island paradise, you’re instantly set free from the chaos of the world and can live at your own pace, surrounded by the warmth of the Fijian people and the beauty of the breathtaking surroundings.
Whether you’re seeking blissful relaxation or adventure, Fiji concocts a perfect balance that helps you rediscover what truly matters.
From lush rainforests hiding cascading waterfalls to rugged mountains offering unforgettable hiking adventures, the nation’s mainland exudes natural beauty that is effortlessly festooned with boundless opportunities for thrilling experiences.
Discover secluded beaches, untouched natural vistas, and cultural sites that offer a glimpse into Fiji’s abundant and fascinating history.
Whether it’s the friendly locals, the vibrant traditions, or the unspoilt environment, intrepid visitors can immerse themselves in a destination that boasts unrivalled purity and irresistibly authentic island charm.
Tourism Fiji
TOURISM FIJI FOCUSES on showcasing the authenticity of the nation, emphasising real, meaningful experiences, and promoting the superb array of attractions and activities available. CEO, Brent Hill, takes us through the organisation’s evolution and its comprehensive promotion strategies
Outlook Travel (OT): Can you describe the inception of Tourism Fiji and how it has evolved?
Brent Hill, CEO (BH): Tourism Fiji was established with a vision to position Fiji as the jewel of the South Pacific. Our goal was clear – to increase international visitor arrivals in a sustainable way for the benefit of all Fijians.
Over the years, we have built a diverse and vibrant industry offering a range of
experiences to a variety of visitors, from families to solo travellers, through to adventure and luxury lovers. We’ve grown Fiji’s global profile and boosted tourism earnings, and our goals are to continue doing this whilst preserving and showcasing our unique Fijian culture, landscapes, and hospitality.
Our refreshed destination brand and tagline ‘Where Happiness Comes Naturally’ was launched in 2022 and celebrates our culture and people.
Fiji has long been recognised as one of the happiest places in the world and this has always been a part of our identity. Not just over the course of our tourism history, but throughout the broader heritage of our people. It isn’t something that is turned on for visitors – it’s how Fijians live.
Additionally, because we are a culture that in many ways, understands true happiness, we’re perfectly placed to create holiday experiences that bring genuine joy to those who visit our island home.
This, alongside the warmth and kindness of Fijians, our lush environment, and the authentic experiences that our destination offers, are key drivers of our story, and will continue to boost the growth of Fiji’s tourism industry.
OT: Can you highlight some of the organisation’s current objectives?
BH: Our goal is to inspire travellers to choose Fiji whilst maximising the social, cultural, environmental, and economic benefits of tourism for our nation. Achieving this requires collaboration with various stakeholders, ensuring that tourism benefits both visitors and local communities. Our goals for the next few years are as follows:
• Reach 1.25 million international visitors and FJ$4 billion in total visitor spend by 2027 – We aim to drive sustainable growth and ensure tourism continues to positively impact Fiji’s economy.
• Grow demand sustainably – By targeting high-potential markets, we aim to encourage travellers to explore more of Fiji and spend more on a range of activities and experiences.
• Strengthen Fiji’s global brand – We’ve refreshed our brand to highlight the authenticity of the island’s culture. Our brand platform, ‘Fiji – Where Happiness Comes Naturally’, shifts the perspective to focus on Fijians and the natural happiness that is part of their way of life.
• Develop responsible and sustainable tourism – We’re committed to creating tourism experiences that align with Fiji’s culture and values whilst supporting sustainable development practices.
• Raise awareness of tourism’s value – We aim to increase recognition of tourism as a key driver of economic growth and job creation across Fiji.
• Promote sustainable tourism practices – We are focused on educating and advocating for the adoption of sustainable practices within the tourism industry, supporting the National Sustainable Tourism Framework (NSTF).
• Build a high-performing team – We are committed to creating a positive and innovative work environment, developing future leaders for Fiji’s tourism sector.
OT: What is the key to promoting Fiji during the quieter months of the year?
BH: Fiji’s tropical climate means that even during the rainy season, the weather is generally quite pleasant, with plenty of sunshine to enjoy. Even on rainy days, warm temperatures mean visitors can still enjoy swimming and other outdoor activities as the warm Fijian hospitality never fails to lift spirits. As such, the nation attracts visitors yearround because there’s always so much to do, no matter the weather.
We promote Fiji during the quieter months by working closely with our trade partners, offering special sales, and leveraging deals from Fiji Airways for discounted flights. We also strategically time any brand campaigns so they are available to prime potential visitors for low season. Additionally, we highlight the exciting range of events
that take place throughout the year, from sports activities like Fijian Drua matches to major events such as the Melbourne Storm’s visit in 2024 and this year’s hosting of the World Surf League (WSL) Finals. We also host a range of global conferences including the Asia Pacific Hotel Industry Conference & Exhibition (AHICE) Investment in Tourism Summit and the Global Sustainable Tourism Council (GSTC) sustainability conference.
Music events such as Homecoming Festival also bring an extra layer of excitement, ensuring there’s always something going on in Fiji.
Industry Insights
By making the island a destination that offers great experiences year-round, promoting its vibrant events, and timing our campaigns strategically, we encourage travellers to include Fiji in their bucket lists, knowing they can enjoy the beauty and warmth of our island home no matter the season.
OT: Are there any unique projects in the works that you wish to highlight?
BH: Yes, we’re excited to launch a sustainability-focused campaign this year that brings together both the tourism industry and visitors to give back to the environment. Loloma Hour is the world’s first happy hour for the environment – a unique initiative that encourages all visitors to contribute at least one hour of their stay to the preservation of Fiji’s natural beauty and unique culture.
The campaign leans into our brand tagline because we know true happiness comes not just from what you take, but what you give.
We also know travellers are increasingly looking to minimise their environmental footprint, and we believe this campaign will not only encourage this but also raise awareness about the importance of sustainability in tourism.
OT: What trends are transforming the tourism industry in Fiji and how are you utilising them?
BH: Wellness tourism has gained immense popularity, and we’re focusing on promoting Fiji as a destination for relaxation, rejuvenation, and holistic well-being.
Sustainability is also top of mind for travellers, so we are actively developing and promoting sustainable tourism practices. Genuine, authentic travel experiences are also becoming increasingly important, so we ensure that visitors can immerse themselves in Fiji’s true culture and natural beauty.
Additionally, we’re seeing a rise in solo and intergenerational travel, and we’re tailoring our offerings to create experiences that cater for both individual travellers and families across numerous demographics.
By embracing these trends, we’re able to provide experiences that resonate with today’s travellers whilst preserving the essence of what makes Fiji special.
OT: What challenges are you currently encountering?
BH: The tourism industry in Fiji faces several challenges, primarily competition from other destinations vying for attention. Whilst Fiji offers a unique and memorable experience, we must continuously innovate and effectively market ourselves to stay competitive.
At the same time, budget constraints can limit our ability to fully capitalise on opportunities, particularly when it comes to large-scale marketing efforts and infrastructure development.
Additionally, climate change is something we can’t underestimate. As a small island nation, we are vulnerable to the effects of rising sea levels and extreme weather events, which impact both the environment and our tourism infrastructure.
We are actively working on sustainability-focused initiatives and resilience-building efforts, but climate change remains a concern that requires ongoing attention and collaboration across sectors.
Economic and sociopolitical factors globally, as well as increasing costs of travel, are also challenges for Fiji and many destinations alike.
OT: How optimistic are you about the future of tourism in Fiji?
BH: There are many exciting projects in the pipeline for Fiji, including renovations and new developments that will further enhance the visitor experience. With ongoing investments in infrastructure and sustainable tourism practices, we’re setting the stage for continued growth and success in the industry.
The future looks very promising, and there’s definitely a lot to look forward to as we continue to evolve and attract more visitors to our beautiful islands.
Since 1998, Rivers Fiji has invited travellers to discover one of the South Pacific’s most extraordinary natural treasures - the Upper Navua River. Nestled in the highlands of Viti Levu, Fiji’s largest island, this pristine river winds through lush rainforest, deep volcanic gorges, and the heart of the Upper Navua Conservation Area (UNCA) - Fiji’s first and only designated Ramsar wetland of international importance.
The rafting journey is more than just a ride; it’s a truly immersive experience. With Class II and III rapids, the Upper Navua River offers the perfect adventure for families, first-time rafters, couples, and seasoned explorers alike. Children aged eight and up can safely participate, making it a memorable activity for all ages. Along the way, guests are treated to breathtaking waterfalls, towering black volcanic walls, and the warm smiles of local guides and communities.
But what truly sets Rivers Fiji apart is its unwavering commitment to conservation and community. Recognising the fragility and beauty of this unique environment, Rivers Fiji helped establish the Upper Navua
with Purpose in the Heart Adventure Highlands of the
Conservation Area in 2000. This 21-kilometre protected corridor is home to rare and endemic flora and fauna, some of which are found nowhere else on Earth. By rafting with us, guests support ongoing efforts to protect this delicate ecosystem for future generations.
Our impact extends beyond the riverbanks. Rivers Fiji has forged strong partnerships with local communities, creating a sustainable tourism model that benefits all. Through employment, support for locally owned businesses, and financial contributions, including lease and goodwill payments, our operations directly improve livelihoods in the region. We proudly return 10% of our annual net profits to the landowning communities, ensuring tourism remains a force for good.
Our “Leave No Trace” ethos is at the core of everything we do. From limiting our environmental footprint to co-founding the Duavata Sustainable Tourism Collective, Rivers Fiji leads by example - promoting responsible travel and encouraging other operators to follow suit. We are also deeply committed to education and
outreach, running environmental awareness programmes in local schools and inspiring the next generation to become guardians of their land and culture.
Safety is paramount in our operations. Our guides are highly trained professionals equipped with state-of-the-art gear and a deep knowledge of the river. We go above and beyond to ensure that every trip is as safe as it is unforgettable, allowing our guests to fully immerse themselves in the beauty of the experience, worry-free.
At Rivers Fiji, we are constantly evolving. We listen to feedback, adapt, and grow - and always strive to improve our guest experience and deepen our positive impact. Whether you’re seeking a soul-stirring adventure, a family-friendly outing, or a deeper connection with nature and culture, Rivers Fiji offers more than just rafting. We offer the chance to be part of something meaningful.
Join us on the Upper Navua and let the river carry you through an unforgettable journeyone that honours nature, uplifts communities, and leaves a lasting impression on heart and soul.
IN FOCUS
FIJI’S AMAZING UNDERWATER experiences should be on every dive enthusiast’s bucket list. Endless summer weather and crystal-clear visibility are part of the reason why you’re guaranteed memorable adventures.
Across a broad spectrum of underwater diving experiences, witness Fiji’s bountiful marine life flourishing in its natural habitat, as its stunning coral reefs and thriving marine eco-systems are why divers from across the globe recognise the
DIVING
island nation as the soft coral capital of the world.
Indeed, some of the world’s longest barrier reefs can be found here, hosting over 1,200 species of fish and several hundred types of flower-like corals and sponges that populate the alien world beneath the waves.
An abundance of dive resorts offer guests PADI or SSI-affiliated dive operators, which are scattered throughout Fiji’s top dive regions. Kids as young as eight years old can safely discover scuba with programmes like
the PADI ‘Bubblemaker’.
Those that have had the opportunity to visit and explore Fiji underwater would confirm that its 333 beautiful islands are truly blessed with an unrivalled diversity of marine life. Whether it is playing hide and seek with clownfish, watching a green turtle grabbing a bite of healthy sea grass, or snorkelling with a group of Manta rays, Fiji’s underwater regulars constantly steal the show and leave every diver yearning for more.
Ideally situated in the heart of the Coral Coast with white sand beaches and crystal-clear lagoons, the five-star Warwick Fiji resort offers an authentic experience unlike any other. The Warwick Fiji won’t just set the standard for your Fijian experience, it will exceed it… as we have been doing for nearly 40 years.
Perfect for family holidays, weddings or honeymoon, our luxury resort in the Fijian Coral Coast sets the standard for exclusive beachfront resorts in Fiji, providing everything you expect from the Warwick name. With some of the highest rated restaurants in all of Fiji in one location, enjoy pre-dinner drinks at our beautiful Sunset Terrace bar, a romantic dinner at the famous Wicked Walu, our private island seafood restaurant, take in a show-stopping teppanyaki performance or indulge in mouth-watering sushi at Sazanami, partake in a flavorful plate of pasta and other Italian creations at Pappagallo, or experience the wide variety the buffet offers at Bula Brasserie before finishing the evening with after dinner drinks at our Hibiscus lounge.
With both family and adults only facilities, this tropical all-inclusive family resort overlooking the beach welcomes you with traditional decor and wooden carvings that reflect classic Fijian style. The Warwick Fiji offers a wide variety of activities including the Warwick Spa, two pools with pool bars, water sports and a supervised kids club. For those looking for an off resort experience, the resort is within close proximity to Biausevu waterfall, Sigatoka river safari, Sigatoka Sands Dunes and Kula Wild Park. Guests can also immerse in a variety of cultural experiences with local village tours or enjoy an afternoon of shopping at Sigatoka town.
Tambua Sands Beach Resort embodies the authentic, barefoot, beachfront vacation experience. Our extraordinary bure resort near Sigatoka (Fiji) offers a gorgeous white sandy beach, secluded private villas with either garden or ocean view, beachfront bure with plunge pool, incredibly friendly staff, and convenient facilities including a swimming pool, bar and restaurant. Our beach resort also offers full buyouts ideal for romantic weddings, memorable family reunions and team-building corporate retreats.
Spend your days lounging on the private beach, meander amongst 17 acres of pristine tropical forest and gardens, snorkel in the warm waters of the island lagoon, tee off on the nearby 9-hole golf course or simply relax and soak up the incredible scenery. Whatever experience you’re looking for in paradise, we can provide it from our ideal location near Sigatoka Fiji – perfect for a peaceful escape whilst still offering excursions and tours to thrilling places close by including Sigatoka River Safari, Kula Wild Park, Biausevu Village, and Robinson Crusoe Island.
Situated on Fiji’s world-renowned Coral Coast, the four-star beachfront Naviti Resort is 38 acres of paradise alongside golden sand beaches designed to allow the stresses of the outside world to slip away. As an all-inclusive resort with four distinct food and beverage outlets such as our gourmet Chinese restaurant Bamboo Terrace, a la carte adult-only restaurant Talei, all-day dinning buffet restaurant Nukunuku or delightful fast food restaurant The Grill. Your visit will be sure to feature exceptional food throughout. For your enjoyment the family-friendly Naviti Resort also has an array of activities such as water sports, golf, tennis, and many more. If you want a more relaxing experience indulge yourself in our onsite Joy Spa, and allow our team to entertain your kids in the Kids Club. When you combine all our offer with the famous Fijian hospitality shown by our dedicated team, it is easy to see why the all-inclusive Naviti Resort has become known as one of the best family resorts in Fiji perfect for your next holiday.
Welcome to Tokatoka Resort – your gateway to both relaxation and adventure!
Just three minutes from Nadi International Airport and 15 minutes from the main town, Tokatoka is a tropical escape surrounded by lush gardens and stunning mountain views. From basking beside our lagoon-style pool to indulging in flavorful Fijian cuisine, you’ll immerse yourself in the warmth of island hospitality. Whether you’re here to unwind or explore, our blend of comfort, culture, and charm ensures an unforgettable stay. With welcoming service, tranquil surroundings, and a true sense of connection, Tokatoka Resort is more than a destination — it’s where memories begin.
RECOMMENDS
Eat:
FOR A SHOWCASE OF THE BEST LOCAL CUISINE…
The island of Vomo’s ‘Rocks’ restaurant encourages visitors to dive into the captivating flavours of the nation with its 6-course signature menu, available year-round. The restaurant introduces foodies to the best of Fijian cuisine using fresh, locally sourced ingredients. Indulge in zesty lemon-cured kokoda, velvety coconut-infused mud-crab curry, and a delightful pawpaw sorbet.
Do:
FOR AN ADRENALINE-FILLED ADVENTURE…
Offering unique river and sea kayaking trips that are great for both experienced veterans or first-time novices, Rivers Fiji has a vast selection of trips to choose from. Visitors have the incredible opportunity to experience remote highland villages, dense tropical forests, and the aqua-blue ocean that is alive with brilliant corals and wildlife.
FOR A LIVING GATEWAY INTO THE HEART OF FIJIAN HERITAGE... Fiji Culture Village
FOR A LUXURIOUS ISLAND HIDEAWAY... Wakaya Island Club & Private Spa
Discover Volivoli Beach ResortFiji’s diving paradise.
Tucked away at the tip of Viti Levu, this family-owned boutique resort offers epic diving in the Bligh Waters, rich culture and warm hospitality. Dive with Ra Divers, relax at Daulomani Spa, explore Rakiraki, or fish the reef. Volivoli blends adventure and authenticity in one unforgettable escape. Turn left at Nadifind the real Fiji.
RECOMMENDS
Sleep:
FOR A BEAUTIFUL MAINLAND BEACHFRONT RETREAT…
Situated on Fiji’s world-renowned Coral Coast is The Naviti Resort from Warwick Hotels. The 4-star, all-inclusive beachfront resort includes 38 acres of paradise alongside golden shores that allow visitors to let go of the stresses of the outside world. The resort also offers a plethora of both exciting and relaxing activities for the whole family.
FOR FIJI’S PREMIER DIVING RESORT…
Providing private accommodation with panoramic beach and ocean views, Volivoli Beach Resort boasts the best diving in the South Pacific. The resort has over 90 amazing diving spots amongst other activities, including snorkelling, fishing, and island tours. Alternatively, simply sit by the pool and enjoy the sunshine and warm hospitality.
Your Private Island Escape in Fiji
Unwind in luxury on a secluded Fijian island, where oceanfront villas, untouched coral reefs, and world-class farm-to-table dining create the perfect retreat.
reservations@wakayaislandresort.com www.wakayaislandresort.com
Snorkel amongst vibrant marine life, savour fresh island cuisine, and relax on pristine beaches - all at your own pace. Here, nature and luxury go hand in hand.
Discover the Soul of Fiji at Fiji Culture Village! Step into the Fiji Culture Village and experience the warmth, traditions,and vibrant culture of Fiji! Located in Nadi, just 3 minutes from Nadi Town, Fiji Culture Village offers an unforgettable journey into island life.
Whether you’re seeking adventure or pure relaxation, this is Fiji at its finest.
Fiji Culture Village – Where Culture Comes Alive!
“An absolute highlight of our trip! Authentic, fun, and unforgettable!”
– Happy Visitor
Highlights:
- Participate in a sacred kava ceremony
- Be dazzled by traditional meke dances
- Explore old fiji village and meet locals
- Feast on a delicious lovo-cooked dinner
- Feel the thrill of an exhilarating fire dance performance
Perfect for families, couples, and solo travellers, this immersive experience blends storytelling, dance, and Fijian hospitality into one magical evening.
- Daily tours available – day and night options!
- Conveniently located near Nadi resorts
Book now and take home memories to last a lifetime!
- Call or visit our website today. Vinaka!
Phone: +679 8044800
Email: reservationfijiculturevillage@gmail.com Website: http://culturevillagefiji.com
Landmark Attractions
The International Date Line
A unique tourist destination passing through Taveuni, the International Date Line is where visitors can literally jump from one day to the next. The 180th meridian of longitude – which roughly defines this fascinating marker –runs through the island, allowing for a fun photo opportunity and a chance to experience a time-travelling moment.
Levuka
Nestled on the shores of Ovalau Island, Levuka is Fiji’s former capital and a living testament to the nation’s rich history. Designated as a UNESCO World Heritage Site, this charming colonial town invites you to step back in time and explore its fascinating past.
Sawa-I-Lau Caves
Hidden in the depths of the Yasawa Islands are beautiful saltwater caves, made famous by the Hollywood hit movie ‘Blue Lagoon’. Sawa-I-Lau’s secret attraction is hidden within the bowels of a domed mountain, offering two breathtaking caverns filled with turquoise seawater pools that are fed by the tides.
Award-winning Garden Island Resort on Taveuni Island, Fiji is renowned for the professional and friendly dive operation with the dive sites at its doorstep.
CALL: +679 888 0286
MOBILE: 679 992 2189 relax@gardenislandresort.com www.gardenislandresort.com
The ocean front rooms with breathtaking views, wonderful staff, and gorgeous lush tropical surroundings provides for a totally relaxing holiday. It is located 20 minutes from Matei Airport and walking distance to the attraction sites of the International Dateline, Waitavala Nature’s Waterslide, The Historial Catholic Mission, Birdwatching on De-Voux Peak, and hiking to the Lakes where one of earth’s rarest flower - the enchanting Tagimoucia - grows. The resort is only an hour’s drive to the Bouma and Lavena Waterfalls and Blow Holes.
Dua Dua Beach Resort is a serene beachfront retreat located in Rakiraki on Fiji’s Suncoast, offering a tranquil escape with a blend of natural beauty and cultural experiences.
Nestled along a private beach, the resort spans 27 acres and boasts lush gardens, outdoor pool, and a private beach area. Its location on the Suncoast provides guests with stunning ocean views and a peaceful atmosphere.
Amenities and activities include: Spa services, water sports, cultural experiences, to immerse guests in Fijian traditions, and diving amongst marine life.
Accommodation
Dua Dua Beach Resort offers a variety of room options to suit different preferences:
Oceanview Deluxe Twin King Single: Ideal for couples or friends, featuring twin king single beds.
Oceanview Super
Rakiraki
Suva
Lautoka
Nadi FIJI
TONGA
SAMOA
Nukualofa
Getting There and Around
THE EXPLORATION OF Fiji’s many islands is made convenient and breathtakingly scenic thanks to air travel. Whether you’re looking to hop between islands quickly or simply want to enjoy panoramic views from above, flying is the way to go.
For those seeking a more luxurious experience, chartering a flight is a fantastic option as discovering Fiji by air is a truly memorable and picturesque way to witness its stunning landscapes.
Meanwhile, traversing Fiji by land is a rewarding adventure, offering a glimpse into the heart of this beautiful island nation. With well-maintained highways encircling the two largest islands, Viti Levu and Vanua Levu, navigating
the nation’s diverse landscapes and vibrant communities is a breeze.
From the convenience of hotel transfers and private car rentals to the charm of local buses and taxis, there are plenty of options to suit every traveller’s preference and budget.
After landing at Nadi International Airport (NAN), it’s hard to miss the four-seater yellow taxis lined up outside the arrivals terminal. With fares starting at FJ$7.00, they’re an easy option for short trips to Nadi, Denarau Island, and Lautoka.
Alternatively, whether you’re seeking the flexibility of a self-drive tour or the ease of guided transportation,
Fiji’s roadways promise unforgettable experiences and breathtaking views at every turn.
Additionally, most hotels can arrange airport transfers. Just drop them an email with your flight arrival details and research their pickup policies in advance. Some are complimentary whilst others charge a small fee.
Elsewhere, buses are a cheap option for trips to the Suncoast, Lautoka, the Coral Coast, Pacific Harbour, or Suva, the capital of Fiji. These operate on an electronic ticketing system, so you’ll have to buy a disposable card from bus operators. Cards remain valid for 30 days and can be refunded in cash during that time from a Vodafone retail outlet.