ERICSSON SUB-SAHARAN AFRICA

www.afric aoutlookmag.com

Image ŠEricsson

ERICSSON

S U B - S A H A R A N

w w w . e r i c s s o n . c o m

A F RIC A

E r i c s s o n

s ub - s aha r a n

af r i c a

Image ©Ericsson

Setting sights on

connectivity continues to improve at pace and mobile banking takes off. Communication, remember, is a universal need. This, alongside evolving user demands and rapid developments in technology, is driving continued growth in the global telecommunications industry.

Writer Ian Armitage Ericsson has struggled in recent years as customers have held back on Project manager James Mitchell investing in mobile phone networks.

Globally, the telecoms industry has ricsson, the world’s biggest maker of mobile been facing rough trading conditions, but Africa seems to be growing from phone equipment, is strength to strength. In a recent playing a key role in interview, Fredrik Jejdling, the new Africa’s development. head of Ericsson in Sub-Saharan Africa, The continent’s telecommunications acknowledged Africa’s allure and said market continues to appeal, with data was going to be a huge part of coverage and affordable devices Africa’s mobile story. “I have worked in becoming less of an issue. The the Indian market as the regional head market is full of potential; African for the past three years and I have operators continue to intensify their learnt that mobility is a prerequisite efforts to monetise 3G and other for inclusive growth. Mobile data and data networks and LTE offerings are broadband will be far reaching voice becoming mainstream, while rural

Globally, the telecoms industry has been facing rough trading conditions, but Africa seems to be growing from strength to strength.

Continued

2

www.aFRICAoutlookmag.com

Mabseed Mabseed provide engineering solutions and outsourcing services for the design and deployment of wireless and Wireline networks in Africa. Our clients are Wireless/Wireline Carriers and Equipment Vendors. Mabseed Nigeria Limited is an ISO Certified firm with certificate number 1809-QMS-0809 We fully understand the organization and cooperation between the different entities participating in the design and implementation of wireless networks Our mangers and engineers are trained to give a professional service to our customers, always respecting the important parameters of TIME, BUDGETS and QUALITY We are a sophisticated service company, our experience and knowledge will improve the performance in the design and implementation network projects Tel 08026000321 / 08076436164 Email info@mabseed.com

www.mabseed.com

SERVICES LIMITED

• Wireless (RF) and Wireline (FO, IP) Network Design and implementation • Access Transmission • Core Network Planning • Co-ordination of Site Acquisition activities • Optimization • Training • Project Management and Supervision • Establishing RFI and RFQ for mobile network projects • Supplier selection and Contract Negotiations • Engineering and Planning Guidelines

Block 80, Flat 3, OAU Quaters Asokoro, Nigeria Tel: 08026000321 / 08O76436164 • Email: info@mabseed.com • www.mabseed.com

www.aFRICAoutlookmag.com

3

E r i c s s o n

s ub - s aha r a n

af r i c a

and Fredrik will bring his broad experience to further develop Ericsson’s offering and support to the region.”

Prior to taking on the role as Head of Region India in June 2011, Jejdling held several key positions in Ericsson including Head of Engagement Practices with responsibility for customer engagements within the region India (from August 2010 untill end of May 2011).

Between April 2008 and ©Ericsson July 2010, he was Head of Sales & Finance, Business revolution. The funny thing is that the same pattern Unit Global Services in emerging markets as with developed markets with He succeeded Lars regards to internet usage.

Lindén, a key figure in “Between 2000-2009 ICT investments [accounted] extending Ericsson’s for 30 to 60 percent of the GDP growth in many footprint in the region.

European Union countries,” he added. “Africa has “With a vast experience many possibilities for internet access and surrounding and strong business services; the mobile revolution is moving much faster acumen Lars has been in Africa than in the EU.” instrumental in the work A few key factors distinguish demand on the to extend Ericsson’s African continent: a young population; limited footprint in the region,” fixed infrastructure at less than two percent fixed Hans Vestberg added. penetration; and the potential as a lagging adopter “During the past years to embrace best practice and leapfrog mistakes of Ericsson has for instance more mature markets. taken the world’s largest multi-country managed Set for success? services deal, been part Ericsson can see the opportunity and Fredrik Jejdling of introducing LTE to has come in to share some of the experience, broader several key markets in knowledge and wisdom he gained while leading the Africa as well as signing company’s operations in India. He is looking to replicate the first multi-country his success in Sub-Saharan Africa, a region now facing m-commerce deal.” exciting development. He will be responsible extending Ericsson’s footprint in Africa where Ericsson has taken Into Ghana the world’s largest multi-country managed services deal. In April, Business Sweden, Ericsson is also aggressive in 4G / LTE deals in Africa.

Ericsson and the Swedish “Under Fredrik’s leadership Ericsson has extended its Ministry for Foreign strong position as the partner of choice for operators Affairs announced a set to capture market opportunities as India continues strategic partnership for its strong mobile data development,” said Ericsson’s a two-year ICT venture in President and CEO Hans Vestberg. “Sub-Saharan Sub-Saharan Africa with Africa is now facing similar exciting developments special interest in Ghana.

Telinno Consulting Limited

T

elinno Consulting specializes in the design, roll out, management and performance improvement of the cellular network to ensure the cellular operator can offer best in class service to its customers while maximizing return on its network infrastructure investments.

Due to the rapid growth of new end-user services, time to market is becoming more important and the operator has to plan ahead and needs the best possible network infrastructure designed and implemented by the best engineers.

Telinno has responded to this demand by providing a range of offerings, from getting the network up and running, through fine-tuning and optimization, feature deployment, and maintenance, to consultancy and assistance with network and service strategic planning with the aim of taking you to your full potential.

Our team of experienced engineers has successfully delivered a full range of services to more than 15 cellular operators including Ericsson, and with a wide footprint across the West African region we are poised to offer high value engineering services and consultancy solutions, exceeding client expectations.

At Telinno our people are innovative, passionate and curious. We have a team that is broad and deep in their knowledge and skills and our people have rich experience in telecommunications engineering, software engineering, project management, business skills and much more ability to work with a wide range of people with a strong focus of the goal.

Contact Us: Nigeria | Ghana | Cameroon | Ivory Coast Guinea | Sierra Leone | Gabon Tel +234 (1) 820 9599

www.telinnoconsulting.com Continued

4

www.aFRICAoutlookmag.com

E r i c s s o n

s ub - s aha r a n

The programme aims to share knowledge, increase collaboration and trade between key countries and Sweden in order to strengthen the African ICT sector, a statement said.

According to the Swedish Ambassador to Ghana, Svante Kilander, Sweden is a strong partner to Africa through institutional corporations, and Swedish organisations have large presence in Africa and are seeking to use ICT as a key area of collaboration.

“Sweden and Africa have strong and historical ties; we see the new modern Africa taking shape and growing.

Sweden is, and will continue to be, a solid partner in African developments.”

A joint report by the World Bank and the African Development

Bank recently confirmed how ICT is transforming businesses and driving entrepreneurship and economic growth in the region, while enabling access to education, healthcare, employment and information that helps ordinary citizens improve their quality of life.

The Head of Ericsson Ghana, Andreas Karlsson, said, “This partnership serves as a platform for various stakeholders in the ICT Community in Ghana to meet and collaborate cross-industry to realize this growth potential in an effective and efficient way.

Ericsson’s leading role in technology and service leadership throughout Africa and globally gives us the competence, knowledge and experience to drive and participate in this growth for Ghana.”

af r i c a

Olov Hemstrom, Business Sweden’s Area Coordinator for SubSaharan Africa, added: “We are very happy to enter this partnership together with the Foreign Ministry and Ericsson; through this programme, we wish to contribute to establishing and showcasing Swedish competence and leading ICT companies to partner up with African companies to support the African growth further. We believe this will be of great benefit for both Sweden and Sub-Saharan Africa.”

The future looks bright for Ericsson which recently announced that it made 1.5 billion Swedish Krona in the second quarter up 26 percent on the same period in 2012.

To learn more visit www.ericsson.com. ©Ericsson

Digitata Limited Digitata provides solutions for mobile operators that enable them to achieve sustainable customer growth and profitable revenue generation, while enhancing the value of the mobile experience for their customers.

Digitata’s Dynamic Tariffing™ System (DTS) provides mobile network operators with a unique platform to attract new customers, retain the existing customer base, generate profitable revenues and gain unprecedented visibility of subscriber behaviour, while protecting the quality of the mobile network.

Digitata’s Guided Analytics (GA) service complements DTS, offering sophisticated network and subscriber analytics, experienced leadership and executable advice on the management of your telecommunications network and Dynamic Tariffing™.

www.digitata.com

Cebisa Telecommunications Cebisa Telecom has been an Authorized Service Provider to Ericsson for over 10 years & have companies registered in South Africa, Botswana and Zimbabwe We install Ericsson GSM switch, RBS, backhaul radio, long haul microwave equipment in networks of leading GSM operators in over 20 countries in Africa We also provide Project Management & engineering services related to GSM networks. This includes but is not limited to site audits, site surveys generation of site installation documentation We have a proud record for the quality of our work refer to ourselves as “Customer Focused Quality” Company Tel +2712 361 1679 Email richard@cebisatelecom.co.za

6

www.aFRICAoutlookmag.com

t

e

l

e

c

o

m

s

INSTALLATION OF SWITCH, RBS & BACK-HAUL TRANSMISSION EQUIPMENT IN LEADING GSM NETWORKS IN OVER 20 AFRICAN COUNTRIES Proudly an Authorized Service Provider to Ericsson for over 10 years

For more information please contact Richard Swan: Email: richard@cebisatelecom.co.za Tel: +2712 361 1679 Mob: + 2783 676 3669 8 Bouvardia Avenue, Lynnwood Ridge, Pretoria 0081, South Africa

E n qui r ies Tel (UK): +44 (0) 1603 559 151 Tel (SA): +27 (0) 21 527 0053

148 Kelvin Drive

ben.weaver@outlookpublishing.com

Woodmead

SUBSCRIPTIONS

Tel: +27 11 844 2000

Tel (UK): +44 (0) 1603 559 144

Fax :+27 11 844 2001

ian.armitage@outlookpublishing.com

www.africaoutlookmag.com

Johannesburg

www.ericsson.com