EQUATORIAL COCA COLA BOTTLING COMPANY IN GHANA

E Q U AT O R I A L C O C A - C O L A B O T T L I N G C O M PA N Y I N G H A N A

Delivering sustainable business in the community

EQUATORIAL COCA- COLA BOTTLING COMPANY IN GHANA

Seamless

REALITY Passion, Excellence and

DIVERSITY

Equatorial Coca-Cola Bottling Company in Ghana is providing impeccable service to the community, while putting in place initiatives to develop the local skills and ensuring continuity for the future of the Company Writer: Phoebe Calver | Project Manager: Joshua Mann

2

WWW.AFRICAOUTLOOKMAG.COM

F

O

O

D

&

D

R

I

N

K

s part of a partnership between the Equatorial Coca-Cola Bottling Company (ECCBC) Group and the Government of Ghana, The Coca-Cola Bottling Company Ghana (TCCBCG) was created in 1997 with a core focus on people and a commitment to sustainable business growth.

In 2003, ECCBC acquired 100 percent ownership of the Company and since that point TCCBCG’s bottling plant has been situated at Spintex, Accra. Located there are two glass lines and two PET lines that produce 40 store keeping units (SKU) of non-alcoholic beverages.

“At present we produce and distribute our products across four categories,” explains Seth Adu-Baah, Managing Director of The Coca-Cola Bottling Company Ghana Limited.

“Within these categories are some of the world’s most famous brands, such as Coke, Fanta, Sprite and Schweppes.

“Our four main depots are strategically located in Accra, Kumasi, Takoradi and Tamale, as well as 170 strategic customers (mini distribution centres) across the country that serve more than 100,000 retail outlets and contribute to provide approximately 102,300 jobs.”

With Seth Adu-Baah at the helm - as the first Ghanaian Managing Director of TCCBCG - the Company has made significant contributions to the business environment, to consumers and to the country as a whole.

Adu-Baah continues: “We pride ourselves on being a great employer, taking on more than 800 Ghanaians across the country and indirectly employing many others through outlets, sales points and opportunities for jobs across our value chain.

“The recent success seen at TCCBCG have been driven by its focus on people and commitment to sustainable business growth, as well as the resilient leadership demonstrated by the entire management team within the Company.”

WWW.AFRICAOUTLOOKMAG.COM

3

T: +233 (0) 303 212 627 | F: +233 (0) 303 212 626 2nd Floor Wing A, Nicholas Plaza off Meridian Road, Comm.1, Tema P. O. Box BT 160, Comm 2,Tema

Movis Ghana’s Fleet of 50 inluding Trucks, Trailers, Low beds, supports us in servicing our clients in an efficient, secured safe and affordable manner.

We have a robust HSSE Regime in place that guides our Transport Operations and ensures full Compliance with all Safety Requirements.

Services offered: • Containerised Cargo Transport.

• Break Bulk (BB) & Ro-Ro Cargo Transport.

• Heavy Lift Transport.

• Out of Gauge Cargo Transport.

• Dedicated Services Transport.

• Inland Transport.

• Project Cargo Transport • Dangerous Goods Cargo Transport including Sodium Cyanide and Explosives.

• Heavy Lift Transport • Distribution Services

E Q U A T O R I A L

C O C A - C O L A

In order to continue on with this success rate, the Company has put in place strategies and business process improvements with staff development at its core.

Adu-Baah adds: “We will continue to develop and maintain strategic business relationships with our customers and consumers, focusing on creating value for our mutual benefit at all levels.

“We have developed robust training plans and talent management initiatives that will enable us to address the developmental needs of our team, bridging capability gaps while supporting young talent with high potential for the future that ensures business continuity.

“Both our talent management programmes and trainings are specifically designed with a strong emphasis on on-the-job training, strengthening the skills of our employees in alignment with the strategic business plan.”

6

WWW.AFRICAOUTLOOKMAG.COM

B O T T L I N G

C O M P A N Y

I N

Extensive history

G H A N A

As a Company with such extensive history in the industry, TCCBCG works hard to ensure that it does not stray away from the values that have made it the great brand that it is today.

“When it comes to incorporating new products into our portfolio, we ensure that they remain true to our original brand identity,” affirms Adu-Baah. “For example, we have incorporated a new non-caloric product - Coca-Cola Zero Sugar which enables us to reach our target consumers that are looking for the same great taste of regular Coca-Cola but without the sugar.

“We are serving the Ghanaian market to the best of our abilities, ensuring that our beverages are available to everyone and at a reasonable price, while also giving back to the communities that we proudly serve, investing in sustainability through our corporate social responsibility (CSR) initiatives.”

M

OVIS is an emerging brand with a group of passionate freight forwarders with expertise and experience in various sectors of our industry.

We are part of the GEODIS Network and are present in over 150 countries around the world.

Our global reach allows us to offer door-to-door services to our customers with freight collect options.

We are fully committed on our promise to our clients to help them optimise their operations by bringing efficiency to their complex supply chains as well as major cost savings.

MOVIS offices are in various countries in West Africa: • Cote D’Ivoire • Ghana • Liberia • Cameroon • Burkina Faso MOVIS operates in the various sectors listed below: • Oil & Gas • Mining • Energy • FMCG • Automotive • Power • Manufacturing • Consumer • Agro Business • Pharmaceuticals • Rail MOVIS Ghana operates out of five offices servicing the various regions and ports: • Accra • Tema • Kumasi • Takoradi • Tamale The Accra office is responsible for all air business in and out of Ghana. The Tema and Takoradi offices are responsible for any sea imports and exports at the Tema and Takoradi Ports and the Kumasi and Tamale offices responsible for our Inland Distribution activities.

Coca-Cola Bottling Company of Ghana Limited: The Coca-Cola Bottling Company of Ghana Limited entered into a Service Partnership with MOVIS in 2016 to provide and implement a full cycle logistics solution.

This Partnership was to allow the Coca-Cola Bottling Company of Ghana Limited to focus on its core business of manufacturing and sales whilst MOVIS implements the full cycle logistics solution in stages.

This Partnership started off with Empties Warehouse Management at the main factory of the Coca-Cola Bottling Company of Ghana Limited. The relationship has since evolved to include Empties Management in the Coca-Cola Bottling Company’s Kumasi Site, as well as being the sole Partner responsible for distribution in Kumasi and its environs as well as all the areas in-between Kumasi and Tamale (the whole Northern Belt).

We have witnessed massive growth in our partnership which has been driven by the strong contractual KPIs which MOVIS has consistently and the duty of care that both parties have shown in the Partnership.

We are proud to say that volumes distributed from Kumasi have increased two-fold and we are extremely excited to be associated with this level of achievement. We continue to strive to improve on our current service levels, through rigid cost controls, continuous improvement processes and customer engagement. These have always been the three main drivers of our success story.

There are ongoing discussions to expand the scope of our operations and we look forward to realising the goal of handling the full cycle logistics of the Coca-Cola Bottling Company of Ghana Limited.

CONTACT DETAILS T +233 (0) 303 212 627 F +233 (0) 303 212 626

E Q U A T O R I A L

C O C A - C O L A

B O T T L I N G

C O M P A N Y

I N

G H A N A

KHS

K

HS is one of the world’s leading suppliers of packaging and filling technology for products including glass bottles, plastic bottles, kegs and cans.

Having pioneered in the industry for more than 150 years, our trendsetting technological developments are mirrored in the more than 4.400 patents and applications as well as in more than 570 IP rights KHS has registered to date throughout the world. This success would, however, not be feasible without the passion and enthusiasm of our more than 4,800 employees worldwide.

Our portfolio includes filling and packaging systems for water, beer, soft drinks, juice, wine, and highly sensitive beverages and dairy products. Our Company’s core competence lies in the development and production of both single machines and complete lines.

Our products include machines that manufacture plastic bottles, fillers, labelers, packers, and palletisers.

Conveying systems for various types of packs and containers complement our many products and systems.

Nurturing talent

Due to the Company’s rich history, candidates for employment within TCCBCG will go through a stringent interview process that is based on their qualifications and work experience.

“Over time we have developed our training schemes to ensure that talent is nurtured and never neglected,” explains Adu-Baah. “We place a lot of emphasis on making sure that a greater number of the workforce are Ghanaian nationals, with a current 99.1 percent of our current workers being local.”

A large part of the Company’s HR strategy involves the development of local talent and high-potential employees into a talent pool that ensures complete continuity within the business.

“From the moment a new employee is welcomed into the TCCBCG family, we provide them with a planned induction and training programme,” states Adu-Baah. “Following on from

8

WWW.AFRICAOUTLOOKMAG.COM

Over time we have developed our training schemes to ensure that talent is nurtured and never neglected

With a network of more than 40 service offices in 35 countries and increasingly through remote diagnosis using our ReDiS remote maintenance tool and the internet, we can ensure reliable regional support; smooth production being a crucial factor.

It is thus logical that we aim to serve clients and their markets directly and efficiently through the many plants installed at international locations including the USA, Mexico, Brazil, China, and India.

Our sales and after-sales business are structured to cover the needs and requirements of all our valued customers globally. The responsible contacts for the Central Africa Region includes Ghana.

www.khs.com

KHS Machines Nigeria Ltd. No. 50 Oduduwa Crescent, GRA, Ikeja Lagos

www.khs.com

PLASMAX KHS INNOPET FRESHSAFE BLOCK The innovative Plasmax coating system combines the weight benefits of a PET bottle with the protective barrier properties of a glass container. In this process the PET bottle interior is finished with a protective, ultrathin coating of silicon oxide (SiOx) or chemically pure glass.

Following the successful market launch of our rotary InnoPET Plasmax 12D and 20Q machines we now offer the compact laboratory InnoPET Plasmax 2Q/4Q machine as a cyclic machine variant which provides the same technology for the low-capacity segment cost effectively while saving on space. With the cyclic machine up to 1,800 or 3,600 bottles per hour holding between 80 milliliters and 1.5 liters and with a maximum bottle opening of 38 mm can be processed.

Alexander Fuchs RC Service Director Central Africa

Bello Maruf Service Manager KHS Machines Nigeria LTD

Michael Kloss Managing Director KHS Machines Nigeria LTD

Benedict Jatto Sales Manager Central Africa

E Q U A T O R I A L

C O C A - C O L A

B O T T L I N G

C O M P A N Y

I N

G H A N A

NOUVELLE AUTOMOBILE

N

ouvelle Automotive Co. Ltd is a Ghanaian-based transport and haulage company that aims to be one of the largest transport companies in West Africa. Nouvelle serves several different market segments in providing transport services across West Africa through partnerships with STC as well as Inter-City transport services in Ghana.

Years of regional experience and intersecting work efforts ultimately brought us to the realisation that a gap exists in the transport service continuity required to provide A-Z support for governments and various organisations located in West Africa.

This motivated our owners to create a company that has never lost sight of the understanding that a contractor’s obligation is to proactively manage expectations, timeline requirements, and expert delivery. This is why at Nouvelle Automotive Co. Ltd, meeting expectations is our minimal allowable standard for performance.

the initial stages of employment, each member of the team is placed on a six-month probationary period, during which time they are working to a robust appraisal system which becomes bi-annual in order to encourage continuous improvement.

“Key employees are identified to go on our flagship management trainee and leadership programs, called The Hawks. Other leadership development trainings within the Company and executive training programs in collaboration with top business schools are also done. These employees are placed on specific projects (in technical, quality and effective trade executions) at the end of their training. This facilitates the development of key skills and capabilities that enables them address specific issues for customers and the business thereby creating value.

“We pride ourselves on having some of the best trained manufacturing professionals in the industry, and

10

WWW.AFRICAOUTLOOKMAG.COM

LEASE SERVICES Whether you require a full turnkey solution or simple dry lease options, Nouvelle Automobile can masterfully develop and provide a strategic operational capability to support and enhance its clients’ businesses. Nouvelle automobile currently serves the logistics and transport needs of Coca-Cola, Pepsi and Guinness Ghana.

SOURCING AND PROCUREMENT Nouvelle Automobile offers its clients access to an extensive global inventory of new and pre-owned equipment.

We have sourced, sold and procured a range of vehicles from armoured cars to trucks and trailers.

LOGISTICS Working closely with its partners, Nouvelle Automobile has built a wealth of experience handling large-scale logistics projects since its formation.

To date, more than 800 pieces of cargo have been handled by the Company.

Nouvelle Automotive Co. Limited is a Ghanaian based transport and haulage company that aims to be one of the largest transport companies in West Africa.

Nouvelle Automobile has a range of skilled professionals with extensive exposure in the fields of heavy equipment, vehicle sales and transport services available to offer superior quality to our customers. Our experienced operators, accompanied by experienced technicians and managers, deliver services that are beneficial as well as cost effective.

Nouvelle Automobile Focuses on these key areas of business: • Haulage of Mineral Raw Materials • Haulage of Fast Moving consumer goods • Haulage of finished cement products • Sales and Leasing of Vehicles and Heavy Equipment • Transport of passengers, through coaches, buses and commercial transport services

Nouvelle Automobile, Challenge House, Abelenkpe, Accra-Ghana +233 503 888 645 | +233 560 707 070 ppsme2002@gmail.com

E Q U A T O R I A L

C O C A - C O L A

B O T T L I N G

C O M P A N Y

I N

G H A N A

KANE-EM INDUSTRIES

A

s one of Ghana’s most prestigious manufacturers, KANE-EM produces a range of plastic products, serving the packaging needs of numerous industries and domestic markets.

With more than 40 years’ experience, KANE-EM stands as one of the most substantial players in the region, reflected by its 800-strong workforce and 20,000 square meter factory that produces anything from preforms to bottles to films.

The Company prides itself on consistently delivering the highest quality products, executed with ease by its skilled workforce, advanced systems and sophisticated machines.

Some of its major clients include Coca-Cola, Voltic, AB InBev, Danone, Kasapreko, Joy Dadi, Twellium, Multipac, Special Ice and Praise Export, amongst others.

combined with our long-standing reputation, we believe this puts us in a strong position against the competition.”

Socially responsible

Over the years it has become increasingly important to TCCBCG to fully involve itself in CSR initiatives, as a human-centred company it is driven by a passion to positively impact both the community and the environment in order to make it more sustainable for generations to come.

“We hold ourselves socially responsible for the millions of consumers that we serve by improving the quality of their lives, predominantly implemented through sustainable development initiatives,” continues Adu-Baah. “We direct our efforts and resources into areas such as education, health and wellbeing, economic female empowerment, youth in entrepreneurship, conservation of the natural environment and an increasing

12

WWW.AFRICAOUTLOOKMAG.COM

We hold ourselves socially responsible for the millions of consumers that we serve by improving the quality of their lives, predominantly implemented through sustainable development initiatives

Working with such big-name brands, KANE-EM has received a host of awards, named as the Best in Rubber and Plastics of the year 2015, Best Plastic Manufacturing Company and Best Packaging Product of the Year 2016 and 2017 in Ghana.

Aside from its high-grade production, KANE-EM readily embarks on a multitude of initiatives in the aim of ensuring it is a good corporate citizen.

As part of this vision, the firm tries to help the poor and needy in society where possible by serving less privileged children, the aged, physically challenged and sick.

Further, the firm provides gifts to its employees at the end of each year to demonstrate its gratitude, and consistently participates in programs in the pursuit of improving its sustainable waste management solutions, such as improving its plastic waste, waste recovery, renewable energy and energy management practices.

E info@kane-em.com

www.kane-em.com

E Q U A T O R I A L

C O C A - C O L A

B O T T L I N G

C O M P A N Y

I N

G H A N A

AVIS FLEET A valued partnership of more than four years Avis Fleet Ghana’s relationship with The Coca-Cola Bottling Company of Ghana Limited stems back to July, 2014 when we officially partnered with them in the supply of a fleet management solution for their managerial and operational vehicles.

This partnership allows them to focus on their core activities, whilst they have peace of mind that their fleet is taken care of by a professional outsourced fleet partner – Avis Fleet Ghana.

T +233 302 213 555

www.avisfleet.com.gh accessibility to potable water. We committed about US$2 million last year towards these initiatives.”

In pursuit of continued success with CSR initiatives, the Organisation has also positioned itself as a learning centre. It is there that local students are able to gain academic support, providing it for those that are seeking to acquire knowledge in the area of manufacturing and its related fields.

Adu-Baah continues: “Our weekly plant tours for schools, churches, non-governmental organisations and the public create the uncommon opportunity for patrons to obtain firsthand experience of our production processes, providing them with a better appreciation of the effort and precision that goes into the full process.

“We also offer internship opportunities for students that intend to obtain practical knowledge, supporting the education they have already received in the classroom.

14

WWW.AFRICAOUTLOOKMAG.COM

The Company is driven by a passion for people

F

O

O

D

&

D

R

I

N

K

4 Visit avisfleet.com.gh or call +233 302 213 555

Outlook Creative Services Outlook Publishing’s awardwinning in-house team is now utilising its extensive production skills to offer a full and bespoke range of editorial, design and marketing services via its new Outlook Creative Services division.

F O R M O R E I N F O R M AT I O N V I S I T: www.outlookpublishing.com/creative-services

WWW.AFRICAOUTLOOKMAG.COM

15

E Q U A T O R I A L

C O C A - C O L A

“We have also activated a reading project that will see us move from school to school, encouraging reading with students, which we have been able to do with thanks to the donation of reading materials prescribed by the Ghana Education Service. As a Company we recognise that we still have a long way to go when it comes to improving the quality of life of the people we serve, but our commitment to implementing this initiative in other parts of the sub-region will not become weak.”

B O T T L I N G

C O M P A N Y

I N

G H A N A

Corporate culture

As we are customercentric and have a unique brand, we pay close attention to the needs of our consumers...

With such an extensive history of success in the industry, TCCBCG has been the proud recipients of numerous rewards. The Ghana Manufacturing awards provided the Company with Bottling Manufacturing Company of the year in 2016 and 2017 and Beverage Manufacturing Company of the year in the same years.

The Company has also taken home awards for Manufacturing Award of the Year, Outstanding Customer Award and the Platinum Award from the

“As we are customer-centric and have a unique brand, we pay close attention to the needs of our consumers...”

16

WWW.AFRICAOUTLOOKMAG.COM

F

O

O

D

&

D

R

I

CENTRE POINT LTD

Centre Point N K was incorporated in 1990 as a trading company specializing in Industrial

Raw Materials and Chemicals. It is part of Tropical General Investment group of companies. We represent the business interests of top Multinational Companies who wish to do business in Ghana. We import, stock and CENTRE POINT LTDdistribute chemicals and other Raw Materials for the in industries.

Centre Point was incorporated 1990 as CENTREspecializing POINT LTD in Industrial a trading company FOOD, BEVERAGE BREWERIES Incorporated in 1990,&Centre Point Raw Materials and with Chemicals.

It is part Together our International Limited specializes in Industrial partners we provide world of Tropical General Investment group of unique expertise to enhance class products and services, and Materials and Chemicals. companies.your Wepart represent business brands andthe actualize your goals. Our technical team As of Tropical General Investment interests ofsearch top Multinational Companies the most cost effectivewho approach, tailored to meet Group offor Companies, we import wish to do your business in Ghana.

Weand import, business need without compromising the quality of and distribute chemicals other hygiene. cover cip, cop, lubrication, descaling, stock and distribute chemicals and materialsOur for aservices wide range ofother industries. water treatment, labelling and packaging adhesives etc. We Raw Materials for the industries.

FOOD, BEVERAGE & BREWERIES can support your operation with cutting edge technology and We provide range products and and unique dosing systems aim atofoptimizing yourservices, processes.

In today’s FOOD, BEVERAGE &wide BREWERIES expertise to enhance brandsand andglobal actualize your goals world where water stress warming are concerns; Together with our International partners we provide world through application of cutting-edge technology and on water, we havethe various technologies that enhance savings class products and services, and unique expertise to enhance closing systems to enhance savings on water, energy and Henkel energy and process time. Our Partners: Ecolab, Nalco,

your brands and actualize your goals. Ecolab, Our technical team processing time. Our Partners: Nalco, Henkel search for FLAVOUR, the most cost effective approach, tailored to meet FRAGRANCES AND COLOURS FLAVOUR, FRAGRANCES AND of COLOURS your business need compromising the of used by We are thewithout leaders in the supply finequality fragrances Weservices are the leaders incip, the cop, supply of fine EDT fragrances used by the hygiene. Our cover lubrication, descaling, the cosmetics industries to produce body perfumes and cosmetics industry to product EDTcare body perfumes and water treatment, labelling packaging adhesives etc.

Wesprays body sprays, skinand care and hair cosmetics.

Also flavours and skin and used hair care cosmetics. also produce flavours and colours extensively

by We the food, confectionery, can support your operation with cutting edge technology and and colours usedand extensively by the food andOur beverage, pharmaceutical beverage industries.

Partners: dosing systems aim at optimizing your processes.

In today’s confectionery and pharmaceutical industries.

European Flavours and fragrances. world where water stress and global warming are concerns; Our Partners: European Flavours & Fragrances we have various technologies that enhance savings on water, energy and process time.

OurPoint Partners: Ecolab, Nalco, Henkel Centre Point Limited, House 77/2 Centre Limited, House NoNo EAEA 77/2 House , House BeforeOak OakCity CityInternational International College, Before College, Adenta SDA Junction,

Adenta SDA junction, UK Highway Adenta,Accra, JJ Rawlings Off JJ Rawlings HighwayOff Adenta, Accra, Ghana FLAVOUR, FRAGRANCES AND COLOURS Ghana.

Tel. Nos 0302501650 Tel: 0302501650 / 0302501652// 0302501652 0302501653 / 0302501653 We are the leaders in the supply ofMinistries, fine fragrances used by P.O.Box MB12,Ministries, Accra P.O.Box MB12, Accra centrepoint14@yahoo.com the cosmetics industriescentrepoint14@yahoo.com to produce EDT body perfumes and body sprays, skin care and hair care cosmetics. Also flavours and colours used extensively by the food, confectionery, pharmaceutical and beverage industries. Our Partners: European“We Flavours hope to and fragrances.

continue on as the preferred choice Centre Point Limited, House No EA 77/2, House of consumers in Before Oak City International College, the market, and SDA junction, Off UK Adenta JJ Rawlings Highway Adenta,Accra, subsequently it is Ghana.

Tel. Nos 0302501650 / 0302501652 / 0302501653 important to us atMB12,Ministries, Accra P.O.Box centrepoint14@yahoo.com Coca-Cola to ensure that our products are available everywhere that they might be craved”

Ashanti Business Excellence Awards.

“As we are customer-centric and have a unique brand, we pay close attention to the needs of our consumers and swiftly respond to their concerns,” Adu-Baah describes. “We have provided our consumers with six key pack sizes that range from 20 centilitres to two litres, enhancing the product availability and furthermore

presenting the consumer with extensive choices.”

The corporate culture at TCCBCG is made to achieve sustainability through diversity and leadership in products, packaging and pricing, while also encouraging passion, excellence and accountability for its people.

“We hope to continue on as the preferred choice of consumers

in the market, and subsequently it is important to us at Coca-Cola to ensure that our products are available everywhere that they might be craved,” concludes Adu-Baah.

“We desire to create value for our stakeholders, including shareholders, while giving back to the communities that have supported us for many years to come.”

WWW.AFRICAOUTLOOKMAG.COM

17

Tema Motorway Industrial Area 2-4 Spintex Road PO Box C1607 Cantonments Accra Ghana www.eccbc.com

www.outlookpublishing.com