EME Outlook Media Pack 2022

Media Pack 2022 > Coverage and distribution > Editorial calendar > Advertising rates and specifications

Media Pack 2022

EME Outlook magazine EME Outlook is a digital and print publication aimed at boardroom executives and handson decision makers across a full spectrum of industries. Our content is compiled by an experienced editorial team, complemented by inhouse design expertise which collectively forms the Outlook Creative Services department. Together, we ensure delivery to the highest standards in promoting the latest engaging news, industry trends, and success stories across the length and breadth of Europe and the Middle East.

As part of Outlook Publishing’s international portfolio, EME Outlook magazine exists alongside Africa Outlook, APAC Outlook, North America Outlook, and Outlook Travel. Across all five of our titles, we provide a superb platform for advertisers and media partners to attract the attention of the world’s leading executives and industry stakeholders by showcasing their services.

A bi-monthly publication, EME Outlook keeps its finger on the pulse with the latest industry trends, breaking news stories and business successes from all corners of the region. The body of the magazine incorporates a tailored front-of-book section, designed to showcase topical stories, insightful interviews and trend reports, alongside an event focus (both physical and virtual) to give you the run down on the expos shaping the business world.

Constantly seeking to adapt our offering to the benefit of the continental elite, EME Outlook also provides value-added services including mobile brochure applications, and a bespoke Outlook Creative Services team ready to cater to all your production needs.

MIDDLE EAST SOLAR INDUSTRY ASSOCIATION | ECO BALTIA

w w w. e m e o u t l o o k m a g . c o m

Issue 44

SLOVMAG, A.S. LUBENÍK Refractories for all furnace demands

TOLY GROUP Over 50 years in the beauty industry

A SLICE OF SUCCESS Tapan Vaidya, CEO at the UAE master franchise of iconic US pizza giant Papa John’s, talks expansion and consumer-led innovation

Michael Cunningham, Managing Director of the energy division at Camlin Group, examines optimising green infrastructure

TOPICAL FOCUS

AUTONOMOUS VEHICLES

UNDERSTANDING

AUTOMOTIVE AUTOMATION

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Mobica’s Wolfram Ries and Stefan Marxreiter map out the prospects of autonomous vehicles – the benefits, the challenges and the current timeline Edited by: Jonathan Dyble

A

utonomous vehicles are living proof that the future is here.

The sort of thing that we used to see in sci-fi films, driverless cars are well on their way to becoming the new normal of global highways as auto manufacturers the world over race to develop and pilot unique variations of unprecedented technologies.

As a result, the industry is somewhat unsurprisingly expected to become highly lucrative in the relatively near-term.

According to Frost & Sullivan, the global autonomous driving market is forecast to grow to $173 billion by 2030, fuelled by the multitude of technological nuts and bolts that have come to form driverless developments.

Mobica is one company established as a crucial cog in the autonomous ecosystem.

A global software services company partnering with the world’s leading automotive OEMs and Tier 1 players, it is at the heart of defining key standards that are integral to the successful roadmap of the connected car.

Answering our questions, the company’s VP of Automotive Sales Wolfram Ries and COO Stefan Marxreiter reveal how the business is embracing this role and what to expect from the autonomous vehicle space over the coming months.

EME Outlook (EMEO): What was it that first interested you in becoming involved in the vehicle software space?

Wolfram Ries (WR): My experience in the development of automotive technologies spans over 20 years. In this time, I have held various senior sales and business development roles for numerous international companies, delivering complex hardware and software solutions, consulting and services.

Having always been fascinated by state-ofthe-art technology, such as advanced driver assistance systems (ADAS), my focus for the past decade has been on automotive projects. At Mobica, I support the growth of our automotive software offering, particularly around in-vehicle infotainment (IVI), digital cockpits, telematics and navigation.

Stefan Marxreiter (SM): As Chief Operating Officer at Mobica, I bring more than 25 years’ experience of building, transforming and leading large engineering teams within global organisations. Prior to joining Mobica, I held various senior director roles at automotive and services sector organisations and served as a board director at the GENIVI Alliance – where I was instrumental in driving forward the open technology standard for the connected car.

> Industry profiles

16 | EME Outlook issue 33

EME Outlook issue 33 | 17

> Industry Insights Each edition of EME Outlook is kickstarted by a host of industry-focused articles and spotlight features, designed to raise the awareness of global associations, knowledge sharing, and trend adherence. Compiled by our editorial team with contributions from leading industry voices, we bring the latest fluctuations, shortfalls, recoveries and successes to the attention of executives who need to be in the know. Our regular ‘Topical Focus’ feature highlights a pre-assigned subject, as outlined in our editorial calendar.

EXPERT EYE

ENERGY, ECONOMY AND EQUIPMENT

RAIL INFRASTRUCTURE SUSTAINABILITY:

TURNING WORDS INTO ACTIONS Eran Gartner, rail industrialist and CEO of global infrastructure specialist Pandrol, gives his perspective on putting sustainable principles into practice in our challenging, changing world Written by: Eran Gartner, CEO, Pandrol

T

ANTONIO ZAMPERLA S.P.A

intermediate plan to 2030.

The transport industry is in the limelight to shift a gear through initiatives including Railsponsible, with Network Rail setting sciencebased targets and publishing its Environmental Sustainability Strategy 2020-2050, and Deutsche Bahn committing to reach CO2 neutrality by 2040. But how can businesses pivot effectively to deliver sustainability strategies that work with – not against – performance, quality and authenticity?

FROM CRADLE TO GATE Rail is recognised as the most environmentally friendly mode of motorised transport, yet we cannot

be complacent. Net zero carbon and carbon neutral targets are challenging companies such as Pandrol to innovatively rethink.

As a designer and manufacturer of fastening systems, welding, electrification, noise and vibration and track equipment, Pandrol is perfectly positioned to lead the conversation on sustainability. Right now, we’re doing so with a cradle-to-gate Life Cycle Assessment (LCA) approach to carefully consider all our activities, as well as new product innovations designed to help us dramatically reduce, and ultimately eliminate, our carbon footprint, while maintaining uncompromising quality and performance.

Our plan for decarbonisation begins with embedding environmental and carbon considerations in our decision making. Just as the railways look to us to meet their objectives, we turn to our supply chain to join forces in

8 | EME Outlook issue 44

achieving our ambitions. A shift to 100 percent renewable energy is a first and important step; we are moving as fast as our energy suppliers can accommodate our requirements.

SUSTAINABLE PRODUCT INNOVATION For Pandrol – like many other organisations – products lead the way in terms of innovation.

For example, in recent years we’ve developed a range of resilient track systems manufactured using green energy and made from recycled or upcycled end-of-life tyres.

Every kilometre of track fitted with the sustainable resilient system (SRS) saves 40,000 tyres from unsustainable disposal – and contrary to unsubstantiated myths, bonded recycled resin outperforms petroleumbased resilient products in the track as well as in the environment. As confirmation of their green credentials,

For environmental efforts to truly make an impact, they must be applied holistically and with focus. Beyond product innovation, Pandrol factories are making increasing use of solar, wind and biomass energy, with more than half of our sites now supplied by renewable electricity – and more to follow.

At the heart of our approach is the concept of a circular economy, in which we recycle, reuse and repair as much as possible, use water sparingly and recover as much waste as we can.

This practice has delivered significant impact for factories across the world.

Our Intercast and Forge iron casting foundry is strategically located in South Australia in the area converting fastest to 100 percent renewable electricity and is already using as much as 86 percent recycled raw materials.

With procured materials and services accounting for over half of our global revenue, we knew we had to prioritise the purchase process and reflect its importance to our overall success. Procurement and new product development expertise are now integrated from the beginning of all CapEx projects, as we double down on forward planning to anticipate supply issues and proactively implement sustainability as much as possible throughout the process.

When it comes to equipment, we’re exploring the use of batterypowered track equipment as a greener alternative, benefitting not only from lower emissions, but also from longer lifecycles, decreased

RISK FREE OPPORTUNITY The program gives franchisees and corporate-owned stores a 100% risk free opportunity to test out the BOGO platform to determine if it’s worthwhile for them.

If one of your franchisees or corporate-owned store locations unregister from the BOGO platform within 3 voucher redemptions, we will reimburse, IN FULL, any discounts they provided to our customers.

THE BOGO APP The BOGO App is an e-commerce platform that helps restaurant owners get new DINE IN customers.

At a time when there are countless delivery apps sending food out the door, we know that a top priority for most restaurant owners is filling tables.

Dine in customers typically spend more and tend to purchase the high margin items that people don’t usually order via delivery/take out (ie. Appetizers to share, Desserts to indulge with, Beverages/Alcoholwhich they just drink from home etc).

Each of our BOGO merchant partners offer our users three Buy One Get One FREE vouchers.

They can choose any combination of 3 BOGO vouchers (Choices include: BOGO Entrée, BOGO Apps & Sides, BOGO Desserts, BOGO Drinks).

They can choose what days of the week they want to receive our customers, and they can even choose whether they accept walk in customers OR require reservations from our users.

The BOGO Platform focuses on PROFITABILITY ON A PER TRANSACTION BASIS.

Here is a quick sample of how a BOGO Promotion can help boost revenues and profitability: A married couple comes into your restaurant. They each order an $18 entrée, a $10 appetizer to share, a $10 dessert to share and 2 cokes at $3 each for a total of $62. Assuming your total food cost is 30% - your cost to prepare this meal is $18.60.

Result of the BOGO transaction: $44 total bill (after $18 BOGO Entrée discount) minus food cost of $18.60 = $25.40 in Gross Profit + Gratuity (If they were redeeming an appetizer or dessert voucher instead, the total bill would be $52, minus the food costs of $18.60 = $33.40 in Gross Profit + Gratuity) True Customer Acquisition Cost = COGS on discounted entrée COGS on discounted entrée: $18 x 30% food cost = $5.40 Customer Acquisition as a % of Gross Revenue: $5.40 / $44 = 12.3% Other than the discounted entrée in this scenario, all other menu items would be full price. So, if any additional items are ordered; sides, desserts, drinks etc – the customer acquisition % would go down as revenues go up.

We would love to work with your group, to create value for your individual locations, on a no risk basis.

The restaurant owner has all the control. There is absolutely no contract involved, so they can come and go as they please, and truly just test the platform out for themselves to see if our customers are worthwhile for their unique business.

MANUFACTURING

AMUSEMENT BUILT TO LAST

Supplying theme parks around the globe for decades, Zamperla spa stands as a manufacturing company blessed with the task of manufacturing happiness.

We speak with Antonio Zamperla, CEO of the company, to learn more Writer: Marcus Kääpä Project Manager: Matthew Taylor

A

ntonio Zamperla S.p.A has always been the home of amusement.

Since its establishment in 1966 to the present day, Zamperla prides itself on manufacturing, producing, installing and maintaining its various amusement park rides in venues across the globe, and exists as a company synonymous with creative design as well as cutting edge technology.

With a focus on fun and thrills, Zamperla’s ability to innovate and entertain lies within its unique ability to bring an amusement venue to life – from early design concepts to finished products.

TRANSPORT the four products within the SRS range have recently gained Environmental Product Declarations (EPDs) – independently verified assessments that assign a precisely quantified carbon footprint to any given product.

Moving forward, Pandrol will extend the EPD methodology across the product range.

he climate has been whispering for the need for change for decades, and as we all know - there is no Planet B. Governments across the world and businesses in every industry are finally feeling the pressure to act. There has never been a more pressing moment to accelerate the drive towards a net zero carbon emissions economy, embedding greener practices throughout the operations valuechain in design, sourcing, production, logistics and life-cycle maintenance.

The COP26 international summit is stimulating multiple nations to announce zero carbon targets by 2050, with the European Union setting a high bar with the “Fit for 55”

The bread and butter of the magazine’s content, our company profiles showcase a truly diverse assortment of businesses, bringing their unique stories to the page. With each contribution replicated on the dedicated ‘Company Profiles’ page of our website, we give market-leading businesses a multi-dimensional platform to highlight their achievements; telling us their story, so that we can tell the world.

The BOGO App is now rolling out it’s Franchise Partner Incentive/ Reimbursement Program!

maintenance needs and lack of fumes.

Our E+ product range includes a zero-emissions hydraulic power unit, providing an ideal, low-risk solution for powering all Pandrol tools.

A HOLISTIC APPROACH Although this overview is specific to rail infrastructure, I believe an all-round approach is key to success when it comes to sustainability, whatever your industry. Tackle issues and products in isolation and you’ll never realise the reduction the planet is craving. By thinking collectively and prioritising environmentally friendly practices across the world, you can maximise the benefits of every step forward.

When we truly align and work together as contractors, operators, designers and manufacturers, we can look ahead to a cleaner, safer, more sustainable future.

2 | EME Outlook issue 43

EME Outlook issue 43 | 3

ABOUT THE EXPERT Eran Gartner is CEO of Pandrol, the global company defining the industry standard across rail infrastructure for fastening systems, aluminothermic welding, electrification, noise and vibration mitigation and track equipment. Pandrol designs, manufactures and monitors mission-critical technology deployed in the construction, operation and maintenance of rail infrastructure in more than 100 countries. As an accomplished leader and committed industry voice, Eran draws motivation from 1,700 employees and inspiration from his family to steer Pandrol towards sustainability. Before joining Pandrol in 2019, Eran was CEO at Megalim Solar Power and has over 20 years of international experience in turnkey rail projects, train manufacturing, and strategy within Bombardier Transportation.

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> Expert Eye Our expert opinion column is a regular feature within every issue of EME Outlook, where we showcase cutting edge thought-leadership and hear the opinion of a spokesperson at the frontline of their industry. From the latest technological trends to the impact of political climates on business, Expert Eye offers a unique, authoritative take on current issues.

> Marketing brochures For each magazine insertion, we provide an expertly designed, bespoke digital brochure free of charge. Each product is tailored to suit the client’s specific marketing requirements, whilst benefitting from the backdrop of Outlook Publishing’s reputable branding.

Our customised mobile brochures make this material even more accessible, in conjunction with a downloadable pdf copy of the feature that offers the ideal format for marketing promotion or internal circulation.

> Outlook Creative Services Complementing the production of EME Outlook, Outlook Publishing’s award-winning in-house team utilises its production skills to offer a full and bespoke range of editorial, design or marketing materials via our Outlook Creative Services division. The department provides a plethora of flexible and customisable production services; ranging from logos, digital branding, adverts, presentations, newsletters and press releases, to mobile applications and everything in between.

Media Pack 2022

Coverage and distribution EME Outlook explores businesses, their success stories and their links to the wider world of industry, examining the functionality of international and intercontinental supply chains, and analysing trends across the competitive global marketplace.

Our bi-monthly magazine is subsequently essential reading for business executives wanting to keep up with the latest in global news affecting European and Middle Eastern businesses, as well as exclusive, engaging and shareable features generated from their peers. Our remit embraces the coverage of key business sub-sectors and best practice operations including enterprise efficiency, HR, corporate social responsibility, the environment, sales and marketing, finance, and much more.

Industry sectors > Agriculture > Construction > Energy & Utilities > Finance > Food & Drink > Healthcare > Manufacturing > Mining & Resources > Oil & Gas > Retail > Shipping & Logistics > Technology

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Editorial calendar

NEWS Around Europe & the Middle East in seven stories…

A E R O S PAC E

Airbus completes Wing of Tomorrow prototype

PROVISIONAL FORWARD FEATURES LIST FOR 2022 ISSUE NO.

Issue 45

SPECIAL TOPIC FEATURE

Dubai Expo 2020

EDITORIAL DEADLINE

14 January

MAGAZINE LIVE DATE

21 January

S U S TA I N A B I L I T Y

SAUDI ARABIA MAKES NET ZERO COMMITMENT SAU DI A R A B I A , the world’s biggest oil exporter, has committed to net zero carbon emissions by 2060.

To reach this goal, Crown Prince Mohammed bin Salman has said the Gulf state would invest more than £130 billion.

The announcement comes just days before the COP26 climate change summit, at which pressing

A MA JOR MILE STON E has been reached in Airbus’ Wing of Tomorrow programme with the completion of the first full-size prototype.

The Wing of Tomorrow programme will test the latest composite materials and new technologies in aerodynamics and wing architecture, exploring how wing manufacturing and industrialisation can be improved to meet future demands as the sector emerges from the pandemic.

Three full-size prototype wings will be manufactured in total. One will be used to understand systems integration; a second will be structurally tested to compare against computer modelling, whilst a third will be assembled to test scaling-up production and compared against industrial modelling.

EVENTS

MECOC

07-09 December | Ritz Cartlon, JBR, Dubai, UAE | https://mecocmiddleeast.co

issues such as cutting greenhouse gas emissions and reducing global warming will be put before world leaders.

More than 100 countries have now committed to achieving netzero emissions, with Saudi Arabia’s pledge marking a significant shift for the world’s 10th-largest emitter of carbon dioxide.

AUTOMOTIVE

Ford to transform Halewood operations FO R D I N T EN DS to invest up to £230 million at its Halewood vehicle transmission facility.

Building on its commitment to go all in on electrification in Europe, the facility will be transformed to build electric power units for future Ford

Issue 46

Issue 47

Sustainability

Retail

11 March

20 May

25 March

27 May

all-electric passenger and commercial vehicles sold in the continent.

Power unit production is expected to begin in mid-2024 in Halewood, which will be Ford’s first in-house electric vehicle component assembly site in Europe.

With a planned production capacity of around 250,000 units a year, the investment will help safeguard Ford jobs at Halewood.

6 | EME Outlook issue 44

Overcoming Today’s Challenges

HEIDI CHOCOLAT

M E COC WI L L gather the technical experts from across the world to discuss the latest technology related to metallurgy corrosion and coating for various industries and to network with key industry peers. Taking place on 7th December – 9th December 2021 in Ritz Carlton, JBR, Dubai, the forum will enhance communication and help in exchanging knowledge between the major stakeholders.

The event will feature technologies from GCC and globally that will help oil and gas producers, power generators, aviation industry and marine to enhance their productivity more effectively in today’s challenges including maintenance and reliability in areas of machinery. The event is also set to include key service providers and engineers involved in equipment design, standards, maintenance 136 | EME Outlook issue 44

Issue 48

Transport

22 July

CSR

16 September

23 September

Issue 50

Construction

11 November

18 November

TOPICS & TREN

• CORE ISSUES W INDUSTRY

• SMART AND HIG ENERGISED

• EFFICIENT & RE EQUIPMENT

• LATEST PRACTI TRENDS • NETWORKING

CHOCOLAT

• OIL & GAS TRANSFORMAT

INSPIR

Register your attend https://mecocmidd

The executive team at Heidi Cho sweet taste of success for the cho zest of life is the key

Writer: Jack Salter | Project Man

29 July

Issue 49

and reliability practices that evolves around the instrumentation control and automation equipment prodigy of heavy industries in GCC by providing an all-new perspective on the technology and engineering expertise necessary to power a sustainable outcome for the industry.

MECOC will be a high net worth technical conference with the latest innovations available in the market to showcase the importance of the current need today and to adapt the best practices to benchmark the costeffective methods that will enlighten the end users and operators. The conference will provide a platform to connect with both regional and international experts, while focusing on all aspects of production, manufacturing and processing entities in the wider world.

and entr of explo Swiss ch Heidi for more of Heidi, from the hero of a Swiss au is among of Swiss translate as the ba and mus nature, u brings th Heidi’ the nove people t life to th business manufac celebrat 2019.

“My p business seeing h make th Director is obviou

40 | EME Outlook issue 44

Media Pack 2022

Advert sizes DOUBLE PAGE SPREAD

We can design your advert for you for free

FULL PAGE

Trim: 180mm x 240mm Trim: 360mm x 240mm Bleed: 366mm x 246mm

Bleed: 186mm x 246mm

Safe Area: 340mm x 220mm

Safe Area: 160mm x 220mm

360mm (w) x 240mm (h)

HALF PAGE

180mm (w) x 240mm (h)

160mm x 97mm (advert doesn’t bleed)

78mm x 97mm (advert doesn’t bleed)

78mm (w) x 97mm (h)

Contact: Devon Collins: +44 (0) 1603 363 656 Matt Loudwell: +44 (0) 1603 363 657

Supplying your own advert If you intend to supply us with print ready artwork please comply to the following guidelines: All digital artwork is to be supplied in RGB or CMYK colour space in one of the following formats: • High resolution (PDF/X-1a:2001, 300dpi) PDF with flattened images and embedded fonts

QUARTER PAGE

160mm (w) x 97mm (h)

If you would like us to design your advertisement please contact Creative Services, our in-house design and production team, who will be happy to discuss your requirements.

• 300dpi JPEG or TIF files • Adobe Illustrator EPS (all fonts to be outlined and images embedded)

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Advert rates Rates

US$

EURO€

GBP£

Cover Adverts (full page)

Inside front

$7,495

€6,495

£5,995

Inside back

$7,495

€6,495

£5,995

Outside back $7,495

€6,495

£5,995

Feature Adverts

Double Page Spread

$9,995

€7,995

£5,995

Full page

$6,995

€5,995

£4,995

Half page

$4,995

€3,995

£3,495

Quarter page $3,995

€2,995

£2,195

Outlook Creative Services > Delivering above and beyond Every feature article appearing in EME Outlook magazine is replicated as a standalone brochure, with its own specially designed front and back cover. This document is housed on our website within its own dedicated web page, containing the text from the article and an image gallery, for a minimum of 12 months.

And, as part of our new and extended services, we can now offer your company not only a free pdf file of this brochure but also a free high-resolution, print-ready version, enabling you to produce multiple, professionally printed copies.

Embracing all aspects of the publishing domain, our in-house collaborative capabilities ensure complete customer satisfaction from start to finish, utilising the same skills and expertise evident within EME Outlook’s magazines such as bespoke company brochures, newsletters, websites, event graphics, press advertising, branding and corporate identity, social media campaigns and much, much more.

Rates

We couldn’t have achieved all this together, if at the first common work of the two companies, the Investor wouldn’t have given credit to the Builder. After this, there was no need for anything else, “just” know-how, good collaboration with the other construction and installation firms working on the buildings, the realization of expected quality and to keep the deadlines. Compliance with these “simple” expectations, we managed to build a good work relationship with the investors and learn from each other during the mutual work. The efforts and trials in overcoming the obstacles, of which we were exposed during the constructions, confirmed the professional relationship between the companies.

In my opinion, this long term cooperation led to the fact, that a firm which worked in the beginning FOR investors turned into a company working FOR & WITH …

“With will, know-how and hard work everything is possible”

To find out more, please get in contact with a member of our editorial or design teams for more information on how we can produce bespoke content for you.

EURO€

EME Outlook magazine Online

FREE

FREE

Print-ready pdf

FREE

FREE

“Working FOR & WITH …”

Over the years, collaborating with different investment companies, like Transilvania Constructii, we managed to build thousands of square meters of production halls and warehouses. Among others the main facade of the D38 warehouse in 2015, the renovation of H1 warehouse facades in 2016, the construction of the steel structures and facades of TRC Park Jucu C1 and C2 warehouses in 2016-2017, the renovation of several existing warehouses and the building of internal partitions and office steel structures in 2017-2018, the construction of the steel structures necessary for Novis Plaza office building in 2018-2019, the construction of steel structures and facades of D39 warehouse in 2019.

US$

Feature article brochure Online

FREE

FREE

Print-ready pdf

FREE

FREE

Contact information Distribution With more than 395,000 readers, EME Outlook is distributed bi-monthly to business leaders across the continent.

Subscribe To ensure you receive your regular copy of the digital edition, please subscribe here, send an email to: phoebe.harper@outlookpublishing.com or call +44(0)1603 363 655.

Creative Services EDITORIAL To find out more about future editorial content, email: phoebe.harper@outlookpublishing.com or call +44(0)1603 363 655.

DESIGN For the design and production of your magazine advert as well as a host of other creative services email: steve.giles@outlookpublishing.com or call +44(0)1603 363 634.

Advertise GENERAL ENQUIRIES For more information on advertising opportunities within EME Outlook, email: nick.norris@outlookpublishing.com or call +44(0)1603 363 631.

Outlook Publishing Ltd East Wing, Ground Floor 69-75 Thorpe Road, Norwich, Norfolk, NR1 1UA England Tel: +44 (0)1603 363 633 www.emeoutlookmag.com www.outlookpublishing.com

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