DUNLOP I NDU ST R I A L P R O D U C T S
Our greatest competitive advantage is Our People www.dunlopindustrial.co.za
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Pursuing
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Dunlop Industrial Products (Pty) Ltd is navigating through a volatile business landscape and utilising its robust and innovative business principles to achieve success Writer: Emily Jarvis • Project Manager: Arron Rampling
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he effects of globalisation, rapid technological advancement, a 24-seven culture and the introduction of millennials to the work place (to mention a few paradigm shifts), have had noticeable consequences to the business landscape we find ourselves in. The ability to navigate and thrive in an environment that is volatile requires a different set of leadership skills and an innovative approach to strategy formulation and implementation. Dunlop believes that its people are its greatest competitive advantage and the development of a culture that inspires, retains and attracts the right talent is a top priority for the Company. Following a series of mergers and acquisitions since the 1990s, Dunlop Industrial Products (Dunlop) has made concerted efforts to strengthen and expand its product portfolio and manufacturing operations in order to optimise future growth prospects. Since joining the Company, Managing Director, Trevor HowardTripp has played a key part in driving growth within the Dunlop operation.
Trevor Howard-Tripp Managing Director
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He explains: “Dunlop Industrial Products is now owned by REMA TIP TOP, a German-based organisation with a significant global footprint. REMA TIP TOP is present in 117 countries and has 13 manufacturing facilities globally. We are able to leverage synergies from the Group to help the Dunlop brand globalise its operations in the face of an economy that has slowed down. “We are no longer just a South African Company; our supply now extends to South America, Europe, Australia and Africa. Achieving operational excellence in our manufacturing operations requires skilled and engaged employees, an ideal company structure, clearly communicated supporting systems and a mindset of continuous improvement. Continuous improvement is a day-to-day challenge in the markets that we face and we are committed to ensuring that we
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H&R
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IMAGE: MIKE TURNER PHOTOGRAPHY
implement small improvements on a regular basis while monitoring industry trends in order to expand our products beyond the continent and partner with others along the way to further enhance the business.” By accessing REMA TIP TOP’s industry-leading expertise and global footprint, Dunlop has been able to maximise success locally and abroad. These impressive growth levels can also be attributed to business focus areas that have ensured the Dunlop strategy remains relevant: “Our People, Our Planet, Our Product”.
Our People
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&R was established in 1919 in Hamburg by Heinrich Hansen & Emil Rosenthal. Today, H&R Group has embraced globalization and has subsidiaries in, Africa, America, Asia, Australia & Europe. H&R Group offers a wide product range that services a number of diverse and specialized industries, including the Lubricants, Tyre/Rubber, Plastics, Cables, Printing, packaging, Agriculture, Personal Care as well as Cosmetics. In South Africa, H&R SA Sales (Pty) Ltd is an active member of different industry bodies such as IOM3, ROSE, SAIT, COSCHEM & DCC, which allows us to continuously exchange information with our customers and be in a position to quickly and flexibly react to the needs of our customers.
Dunlop remains focused on its people
Production at Howick factory
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Dunlop’s drive is to find the right people who complement the culture of the organisation and who support and uphold its values. “Our highly skilled and engaged people are one of the key success factors of our business. In striving towards, and living out mutually agreed values, we
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All our processes and services are set up in such a way that they are subject to continuous improvement with the aim of maximizing customer satisfaction. Our products not only fulfill market requirements, but also exceed these in part through further developments and innovations, several which are protected by patents. Quality combined with active environmental protection and work safety not only increases our standing, but also our efficiency and allows us to offer branded products of consistently high quality. Research and pioneering developments play a particularly important role in all our product areas. H&R SA Sales (Pty) Ltd has a dedicated shipping staff that ensures delivery safety, delivery reliability & cost control. For us, “just in time” is not a vague term, but a quantifiable duty that we review monthly. Our Durban sidings are strategically located in the busiest port in Africa, Durban, which connect us to the waterways, national roads and key facilities to further ensure on-time & infull product supply next to all the time. At H&R we are not only in the business of selling petroleum based products, we strive to provide customers with the best-fit solutions, thereby helping them connect better with their own customers.
sasales@hur.com www.hur.com
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CONNECTING INDUSTRIES THROUGH CLASS LEADING PRODUCTS & SERVICES
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nvande has supplied Dunlop Industrial with NR/SBR/BR Tread Reclaim and Envande Tread Rubber Crumb collectively since 2010. Recently we worked closely with Dunlop Industrial in the production of a customised new Tread Reclaim range. Envande strives to achieve cost effective sustainable solutions for our clients. Our main focus is to supply Tread Reclaim and Crumb to clients with quality critical requirements within the rubber industry. Envande is attracting business from local and international Belting- and Tyre manufacturers; Compounders; Moulders; Artificial turf installers and Flooring manufacturers. T +27 80 ENVANDE or +27 81 5949869 E rosalie@envande.com
www.envande.com
Production at the Benoni factory
are committed to actively developing all employees in the Company. We have defined ourselves as a learning organisation and continue to build and retain a workforce of knowledge workers. Through our ‘Brand Academy’, an initiative of our Training Foundation, we ensure the upskill of all employees and strategic partners of our Group of Companies,” explains Howard-Tripp. He further emphasises: “If we want to keep on growing, it is important to keep on educating not just our own people, but customers and strategic partners as well. In line with this, we established our Brand Academy. Every employee has to go through productorientated training in order to create clarity, and engagement within our teams. We include our customers in these sessions as well which leads to transparency of our operations and greater insight into our product lines. Training is one of our focus areas, and to succeed in challenging times
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we must continue to work with our partners going forward; we have become more than just a supplier to our customers, but a strategic partner and solution provider,” emphasises Howard-Tripp. IMAGE: MIKE TURNER PHOTOGRAPHY
IMAGE: MIKE TURNER PHOTOGRAPHY
Our Product
The Company’s state-of-the-art technology and pioneering innovations deliver a product that is customercentric, ensuring sustainability of customer operations and in turn, Dunlop itself. “Our international sales and service network offers a wide range of efficient services and maximum customer proximity. Our products and service systems are tailored especially to the customers’ needs providing economically efficient and technically proven solutions. Customers profit from a differentiated product range and optimum allround customer care by our qualified specialists,” highlights Howard-Tripp. With a history tracing back to the
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Standerton Mills (Pty) Ltd
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1900s, Dunlop is fortunate to have obtained several industry-leading blue-chip customers who capitalise on the Company’s expanding product offering as he further explains: “When presenting all our products to the customer, we can show them that if they choose us as a partner, we can offer a more cost-effective total industrial solution. Gone are the days of simply supplying a core product; we now provide after sales service and maintenance. The saving for the customer is far greater in the long-term and this is what gives us a competitive edge.” In support of this vision to ultimately become an integrated solution provider, and equipped with the understanding that its products are a life line for customer operations, Dunlop continues to have an active research and development division; creating innovative solutions that take its products to another level. “One
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of our breakthrough innovations, focusing on our customer needs to reduce downtime in their operations, has been the use of technology to create monitoring solutions, increasing transparency and speed in our maintenance offering,” he adds.
Our Planet
Corporate Strategist, Myrna Brauns, who joined the organisation in 2012, has contributed to the development of various initiatives at Dunlop. She discusses: “We are committed to principled business conduct and operating in a responsible manner, minimising the impact on the environment and ensuring the wellbeing of our customers, employees and the communities in which we operate. We believe that an integrated and transparent approach to governance, ethics, risk and compliance, will strengthen our values and promote our objectives as a
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responsible business.” She further confirms: “In a practical extension of our commitment, we empower our people at all levels of the organisation, developing leadership capabilities and the relevant skills in order to shape the Company’s successful future.” The impetus for Dunlop’s corporate social investment (CSI) originates largely from the Company’s desire to be a contributor to the solution in South Africa by stimulating the economy through various initiatives. “We are focused on good corporate citizenship and empowerment, and central to this is the desire to be a part of creating economic stability and growth within South Africa. Our current initiatives in this division focus on job creation and the empowerment and transfer of skills to young entrepreneurs (SMME’s) and interns,” Brauns continues. Dunlop supports the South African
IMAGE: MIKE TURNER PHOTOGRAPHY
IMAGE: MIKE TURNER PHOTOGRAPHY
Committed to its vision of becoming an integrated solution provider
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IMAGE: MIKE TURNER PHOTOGRAPHY
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government’s transformation objectives and is committed to the implementation of B-BBEE; taking proactive steps to ensure that the Company adopts and implements an achievable B-BBEE strategy that Air & Sea Freight Forwarding - Customs Clearing - Warehousing Logistics Services - Air Charter Services - Express Services contributes to the sustainability of WORLDNET LOGISTICS the business. Air & Seafreight Forwarding - Customs Clearing - Warehousing She summarises: “Our strategy is A Logistics Proud Partner Dunlop Servicesof- Air CharterIndustrial Services - Products Express aimed at fulfilling all the necessary requirements for total B-BBEE compliance. Through a diligent and Johannesburg T: + 27 (0) 11 409 9700 disciplined approach, we have been Cape Town T: + 27 (0) 21 385 0205 able to secure a Level 3 rating which Johannesburg 2731 (0)581 11 0000 409 9700 Durban T: +T:27+ (0) East London T:++27 27 (0) (0) 43 Cape Town T: 21736 3856851 0205 is a value-add for all customers Port Elizabeth T: + 27 (0) 41 582 3500 Durban T: + 27 (0) 31 581 0000 doing business with us within the Air & Seafreight Forwarding - Customs Clearingservice@worldnetlogistics.com - Warehousing East London T: + 27 (0) 43 736 6851 Logistics Services - Air Charter Services -www.worldnetlogistics.com Express borders of South Africa. Port Elizabeth T: + 27 (0) 41 582 3500 “One of our values, and an service@worldnetlogistics.com www.worldnetlogistics.com internal mandate, ‘WIN AS A TEAM’, has been instrumental in Johannesburg T: + 27 (0) 11 409 9700 driving the right behaviour Cape Town within T: + 27 (0) 21 385 0205 Durban T: + 27 (0) 31 581 0000 our organisation East andLondon has further T: + 27 (0) 43 736 6851 Port Elizabeth T: + 27 (0) 41 582 3500 spread to enhance the relationships between our customers and service@worldnetlogistics.com www.worldnetlogistics.com strategic partners.”
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IMAGE: MIKE TURNER PHOTOGRAPHY
‘WIN AS A TEAM’ has been instrumental in driving the organisation forward
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DUNLOP INDUSTRIAL PRODUCTS (PTY) LTD 22-24 Lincoln Road, Nestadt Industrial Sites Benoni, Gauteng, 1500, South Africa Tel: +27 33 239 7200
www.dunlopindustrial.co.za