BBF SAFETY GROUP (PTY) LTD

B BF SAF E T Y G R O U P ( P T Y ) LT D

Proudly manufacturing some of South Africa’s most recognised safety footwear brands www.bbfsafety.co.za

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BBF Safety Group is to enter 2016 with a plan to further diversify its revenue stream and geographic reach in order to continue on its impressively rapid growth path Writer: Emily Jarvis Project Manager: Joe Palliser

BF Safety Group (Pty) Ltd merges some of the most respected, family-owned safety footwear manufacturers in South Africa together; namely Beier Safety Footwear (Pty) Ltd, Bagshaw Footwear, United Frams and Wayne.

During the course of the past 14 months, the Group has sought to diversify its portfolio and attract new customers from a broader range of sectors across the industry.

Equipped with this renewed focus, the BBF Safety Group has its eye keenly focused on the latest industry trends to remain ahead in the safety footwear sector, and to capitalise on the growing demand for high quality products, made with industry-leading technology.

“Today, our combined experience in safety footwear encompasses more than 200 years and we are proud to offer some of the most recognised and trusted brands in sub-Saharan Africa; including Bova, Frams, Fuel, Lemaitre, Sisi, Inyati and Wayne,” states Silvio Ceriani, Chief Executive Officer (CEO) of the BBF Safety Group.

Operating from its four manufacturing facilities in Durban, Port Elizabeth and Johannesburg, the BBF Safety Group is in the process of acquiring new machinery to not only grow its production capabilities, but continue to innovate and explore the possibilities of opening up the Company’s revenue streams across its

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Today, our combined experience in safety footwear encompasses more than 200 years and we are proud to offer some of the most recognised and trusted brands in sub-Saharan Africa...

Silvio Ceriani, Group CEO

select markets and industries, with a continued focus on safety products.

New year, new focus

In alignment with its objective of continuous improvement, the BBF Safety Group will begin 2016 with a key member of staff who will look closely at the right opportunities for the Company to develop in 2016 and beyond. “We have recently hired Taygan Govinden as the new Business Development Manager to lead potential business-changing ideas and research how best to remain competitive in the safety industry,” says Silvio.

Backtracking to its investments this year, the BBF Safety Group has appointed new distributors in the Middle East which Group Export Manager, Tven Heyer is confident will pave the way for additional growth in 2016. “From our perspective, the overriding focus is really in three

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key areas; namely appointing new distributors in key markets, expanding our footprint in new markets across the globe, and improving our own operational efficiencies to positively impact our level of service; which is largely thanks to the addition of further personnel to our exports team.

This will certainly assist with building strong and focused relationships with both our new and existing distributors across the globe.”

Tven adds: “It’s key that we continue to grow our reputation across new markets and the resulting strengthened export network will provide us with significant growth potential. In Africa, we will be growing our already-reputable presence in Nigeria, Zimbabwe, Zambia and Tanzania. In addition, Australasia and America present a welcome challenge as markets with excellent export potential to add to our already comprehensive distribution portfolio.”

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Bagshaw Team at the Big Walk for Cancer

Order your complete product & supply needs from ONE SOURCE. We guarantee prompt service, excellent quality & competitive pricing. Our extensive inventory allows same day shipping on nearly all products.

East Asian Import & Export CC 5 Baumann Road, Queensmead Industrial Park, Durban, 4093, South Africa P O Box 39492, Queensburgh, 4070, Durban, South Africa Tel: +27 31 464 6590 Email:ashwinj@telkomsa.net

Established in 2006, East Asian Import & Export CC is a Durban based company specialising in the sales, supply and service of shoe machines, accessories and attachments. From the outset we saw the need to specialise in spare parts and accessories and today we are proud to say that we are able to supply spare parts for almost 95% of machines in current use.

We also supply an array of knives, grinding wheels, leather skiving machine spare parts and consumables, sewing and shoe machine needles and awls, polishing brushes and mops, splitting machine blades.

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Professional approach

Currently, South Africa is marred by a high unemployment rate, with recent figures reported at highs of approximately 25.5 percent. In the manufacturing sector in particular, there has to be a fine balance between implementing the latest machinery which is often semi or fully automated - and developing a previously unskilled labour force. The BBF Safety Group continues to demonstrate its commitment to the Government’s drive to create employment by subscribing to the BEE initiative and opting for predominantly semiautomated manufacturing processes.

Silvio explains: “We are very much on-board with the BEE initiative; something which is both a welcome challenge to uphold and helps us to create a locally-rooted, sustainable and locally-relevant approach to business in South Africa. Moreover, this is something that makes us competitive and we are proud of our commitment to local empowerment.”

“Supporting this is our in-house training, including emphasis on better educating our stakeholders on the processes and products from the BBF Safety Group. We make sure that every supplier partnership we uphold is sustainable for both parties in the longterm. For example, we work closely with our distributors as they play such a vital role in the day-to-day business operations,” he adds.

Bagshaw factory

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Frams factory

Sustainability

The theme of growing sustainably is deeply ingrained in the BBF Safety Group’s plans for the new year, comprising a whole host of ways to diversify its revenue stream across the safety footwear sector. “Next year, our investments in new equipment will see our production capacity accelerate and open up new market sectors,” says Silvio.

Tven adds: “In terms of exports, we will always keep a close eye on potential markets abroad and how to expand into these countries sustainably. Furthermore,

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Beier Safety Footwear onsite laboratory

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“Next year, our investments in new equipment will see our production capacity accelerate and open up new market sectors” - Silvio Cerani, Group CEO

it is our balance of experienced people who have remained with us during the merger, combined with our longstanding stakeholder relationships, which will assist us on our mission to provide people with safety footwear across the globe.”

The CEO concludes: “By balancing growth with a sustainable business model, we have been able to drive our continuous improvement objective forward and bring the best safety footwear brands to an increasing number of industries across the continent in the short space of just a few years.”

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BBF SAFETY GROUP (PTY) LTD 40 Gillitts Road Pinetown 3610 South Africa T: +27 31 710 0400 F: +27 31 700 2607

www.bbfsafety.co.za