ANGLISS SINGAPORE
EVOLVING IN AN EVER-CHANGING INDUSTRY We speak to Angel Ding, Managing Director at Angliss Singapore, about the company’s experience during COVID-19 and its past and continuing developments in the food and beverage space Writer: Marcus Kääpä | Project Manager: Kyle Livingstone
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FOOD & DRINK
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nchored by a long history of over 73 years in the food and beverage industry, Angliss Singapore is an integrated food service company with an extensive global network of trustworthy partners and suppliers, offering a full suite of quality products and excellent services to a vast range of trade customers spanning the sector. “We believe in empowering the creators of our culinary world by sourcing high quality produce in sustainable ways to meet the increasing demands for healthier and safe foods,” begins Angel Ding, Managing Director of the company.
“With a workforce of 300 dedicated service-oriented employees, and a full suite of top shelf quality products from frozen and chilled meat, dairy, seafood, to Japanese and Korean, European fine food, and Halal products, we are ever ready to take on future opportunities and continue to evolve to provide higher service standards to our customers and partners.”
AN EVOLVING INDUSTRY Ding’s first foray into the large and diverse food and beverage industry occurred in 1999, when she first joined Angliss Singapore as a Sales
Executive. Since then, exposure to various roles at the company over the years has provided her a broader viewpoint, not to mention greater experience, that laid a perfect foundation from which to run the company after being promoted in 2017. At present, the industry is a highly competitive space that is fastpaced and always changing, and one in which determination and hard work win the day. “If you are passionate about the food and beverage space, it can open doors to a wealth of opportunities,” Ding tells us. “And in an incredibly vibrant and diversified region, with APAC Outlook issue 51 | 3
ANGLISS SINGAPORE its melting pot of ethnic cultures and varying religious traditions, Singapore is a city that epitomises the beauty of multiculturalism and this opportunity, especially when it comes to food.” Although the food and beverage sector is one of the hardest-hit by the COVID-19 pandemic, it is also a space that has evolved greatly with regard to digital adoption; a huge driver for the recovery of the sector and the businesses therein. According to Ding, new opportunities have arisen as a result of a shift in consumer buying patterns that has become the new norm over the course of the pandemic. “These serve as new challenges that test companies’ abilities to react and adapt which in turn birthed new concepts such as home delivery en masse for food served at fine dining restaurants, and online grocery shopping, to keep up with the accelerated adoption
of a digital-savvy lifestyle,” Ding explains. “This surge in new potential and untapped opportunities is what makes the industry such an exciting space to be part of.”
DIGITAL DINING Like many since the COVID-19 pandemic, Angliss Singapore has tapped into various digital opportunities such as e-commerce and social media coverage as a necessary part of the business’ restructure and development. “Engaging an audience across our social media platforms, such as Facebook LIVE, had a positive impact on our image as we gathered greater consumer brand awareness as the go-to source for premium ingredients delivered right to the doorstep,” Ding elaborates. “With the shift in digital consumer buying patterns as a result of the pandemic, having an e-commerce platform to cater to 24/7
APAC OUTLOOK: CAN YOU TELL US HOW ANGLISS SINGAPORE STANDS OUT FROM ITS COMPETITION IN THE INDUSTRY? Angel Ding, Managing Director: “We are a company that is very much customer-oriented. We believe in being the enablers of our customers’ business visions and helping them bring that vision to fruition by supporting them with only the best produce, services and unique solutions that would help them be more cost and labour effective. “Secondly, investing in human capital has always been an integral part of Angliss Singapore’s culture. Employees are granted autonomy to grow and strengthen skills, with the management supportive of employees in taking up government funded schemes to possess the right skillsets for optimal productivity that meets industry standards. “Lastly, among the barometers of success, compassion and empathy are values that Angliss Singapore has built its business on. As the current pandemic has affected the livelihoods of many, we believe in giving back to society in any way possible, with multiple projects seeded throughout the year, and all staff members highly involved with the company’s cause abiding by strict safe distancing regulations during this period.”
Batallé Batallé, a family business since 1920. In Every Sense. In Batallé, we have been raising our special purebred pigs for decades, a tradition which today represents for Batallé, a pig which truly is “El Único”. Guided by our motto “Quality - a matter of Principle”, so embedded in our company structure which ensures full traceability of our products is guaranteed. The growth and history of Batallé “El Único” has been achieved through determination, dedication and working with clear objectives. As we work only with our own unique pig genetics, we can master and control the entire pig nutrition-chain from the field to the farm, offering a personalized diet to each individual “El Único” pig. Our farms give the highest level of animal Welfair (certified by Aenor) using the latest farm technology breakthroughs. We control the entire chain from the farm to the finished product with each piece of the “El Único” being controlled precisely. Also, because we are passionate about the curing and drying of our hams and shoulders, this happens on the silent slopes of Sierra Nevada. As our meat has a large amount of fat marbling, thanks to our genetics and the special feeds, that produces the soft and tender texture and to its pure reddish colour. It´s pleasure at its purest with a highly notable difference in taste from other breeds of pork. We must add, that our meat, contains unsaturated fats, especially rich in oleic acid, as well as being rich in proteins and vitamins such as B1, B6 and B12 and minerals. Taste it to discover the difference!
batalle.com
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ANGLISS SINGAPORE convenient shopping needs was yet another milestone achieved by the company, and it was an opportunity seized when it came to generating greater revenue for Angliss Singapore amidst harsh COVID-19 environments deemed unfavourable to industry at large.” As technological advancements continue to evolve the dynamics
of the food and beverage sector, Angliss Singapore is looking to developing and introducing products and tailored food solutions that will further enhance its current customers’ purchasing experiences. In line with this, the company is also pushing forward its environmentally friendly and community aims in order to help build a better future through food.
ANGLISS SINGAPORE BEHIND THE SUCCESS For Angliss Singapore, its dedicated employees are its greatest asset, and represent the key pillars to all the successes the company has achieved to date. These individuals and teams are passionate and are granted the autonomy to grow and strengthen their expertise and experiences, with constant upskilling initiatives supported by management fuelling them to take charge of their personal growth that increases in tandem with quality and productive outputs in day-to-day operations. “Having a highly skilled team with an open mindset is also key to incubating a corporate culture that embraces the latest technology to accelerate corporate profitability growth,” Ding says. “With the recent technological enhancement to our current warehouse management and vehicle tracking system, Angliss Singapore is able to utilise the powers of technology to drive greater productivity and accuracy in its daily operational workflow, thereby increasing efficiency in on-the-job delivery and customer satisfaction. “This in turn increases job fulfilment, satisfaction and loyalty, each of which are key to cementing the businesses’ successes. And we ensure that each and every employee is rewarded for their performances based on tangible factors benchmarked against industry standards determined with the help of technology, such as the number of orders processed a day.”
Doux
French quality since 1933. Doux guarantees high quality products on respect of nutritional, safety and ethical standards. Every recipe has been elaborated in France, country renowned for its culinary knowledge. Doux, part of LDC, leader on the French poultry market, has a wide offer of convenience products, chicken franks and whole poultry. Thanks to its work and innovation, the brand is today recognized in more than 100 countries. In 2021, Doux continues to innovate to satisfy your desires with its Chicken Steak Burger or its Mini Chicken Franks.
National Beef Packaging Company National Beef Packing Company, LLC, is America’s premier beef company. Headquartered in Kansas City, Missouri, National Beef maintains relationships with America’s best ranchers and farmers, giving them access to the very best cattle. The company processes and markets a comprehensive line of fresh beef, case ready and beef by-products and employs more than 9,500 people across eight production locations. National Beef is a leading U.S. exporter of chilled beef with focus on the Far East and other countries worldwide. Learn more about National Beef at www.nationalbeef.com
T (65) 6778 8787 E enquiry@angliss.com.sg www.nationalbeef.com
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FOOD & DRINK
French Goodness (
For almost 90 years, Doux, French poultry specialist, offers a variety of products easy and quick to prepare.
The brand guarantees its consumers qualitative products requiring irreproachable food safety. Beyond the health aspect, it is also for the benefit of taste that the recipes are developed, for the pleasure of the whole family.
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ANGLISS SINGAPORE
SUSTAINABLE SERVICE “Sustainability and corporate social responsibility have redefined ways in which companies conduct their businesses whilst running day to day operations at optimal productivity levels,” Ding explains. “The Singapore Green Plan 2030, a nationwide movement to advance Singapore’s national agenda on sustainable development, is one that Angliss Singapore has decided to strategically align with. “We are embarking on more urban farming projects with local farmers and encouraging our customers to include locally grown produce into their menus. Currently, Angliss Singapore has already cultivated its own microgreens that are used by 8 | APAC Outlook issue 51
many restaurants and hotels. Our seafood is also sourced from certified sustainable fisheries that meet the Maritime Stewardship Council (MSC) Standard.” The MSC is an international nonprofit organisation that protect oceans and safeguard seafood supplies for the future with a programme that rewards sustainable fishing practices and aims to influence
the choices people make when buying seafood through the blue MSC label. “COVID-19 has accelerated the growth of the plant-based products in the local food industry as people become more aware and concerned about food security as well as becoming more socially conscious, whether that be for sustainability, environmental, ethical or health reasons,” Ding says. As Angliss Singapore continues to pursue greater opportunities in untapped markets and keeps up with increasing demands for safer, healthier, sustainably sourced foods, the company is delighted to have reached a new milestone; offering alternative food solutions to its
FOOD & DRINK
“SINGAPORE IS A CITY THAT EPITOMISES THE BEAUTY OF MULTICULTURALISM AND THIS OPPORTUNITY, ESPECIALLY WHEN IT COMES TO FOOD” - ANGEL DING, MANAGING DIRECTOR, ANGLISS SINGAPORE customers as Unilever’s appointed distributor for The Vegetarian Butcher, a Dutch plant-based brand.
THE FUTURE OF FOOD Angliss Singapore’s alignment with external corporations such as Unilever represent the future of the company’s progressive potential, and despite the ever-changing nature of the food and beverage industry, Ding assures us that the company is ready to adapt and change at the drop of a hat.
“We are positive that we will be able to conquer the uncertainties that lie ahead of us as we never cease to explore new ideas that could serve as great business opportunities,” she tells us. “With increasing needs for convenience when it comes to meal preparation, we are currently researching and developing a range of high-quality products that will serve the growing niche market of consumers who are looking for sustainable, convenient meal
preparation options as an alternative to food takeaways. “Driven by passion and the love of good food, Angliss Singapore strives to continue to be best at what it does – ‘Serving Those Who Serve Great Food’. With increasingly more innovative product ranges we aim to move forward as a catalyst in shifting the paradigm that is gourmet dining.”
el: +65 6778 8787 www.angliss.com.sg
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ANGLISS SINGAPORE 232 Pandan Loop, Singapore 128420 Tel: +65 6778 8787 www.angliss.com.sg
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