AMOS INTERNATIONAL

A M O S I N T E R N AT I O N A L

Upholding the embodiment of the AMOS name

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Vision and

Foresight

on the Path Less Travelled AMOS International has transformed itself from a traditional supplier, to a one-stop comprehensive solution provider that is leading the industry Writer: Phoebe Calver | Project Manager: Eddie Clinton ll Marine Offshore on providing marine and offshore Solutions, also known as solutions in Asia. The Company has AMOS International, has grown exponentially since inception experienced an and manages to constantly evolve in incredibly successful the highly competitive industry that it evolution, transforming itself from a is working in, and through its service traditional ship supplier providing offering and quality, it has become technical and provisional stores, to a the preferred solutions provider in the solutions provider which offers its industry. clients a comprehensive range of “Both the vision and foresight solutions. of the management team, AMOS’ modus operandi combined with the termed the AMOS way - is outstanding teamwork consistently replicated at AMOS fuels the across its overseas offices Company’s effort to spread across parts of continuously strive for Asia - namely China, Hong quality and excellence Kong, Malaysia, Myanmar and the unwavering Danny Lien, MD and Sri Lanka - which enables desire to provide the best the Company to deliver the same possible service to customers,” one-stop style of solution to customers explains Danny Lien. “We have grown wherever they are in Asia. significantly over the past 13 years Founded in 2003 by Managing and will continue to use our AMOS Director, Danny Lien, AMOS now fundamentals to move from strength predominantly places its focus to strength in the years to come.”

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solutions, fully supported by its expertise in procurement and logistics management. And at present AMOS is replicating this business model in the energy sector.

“Despite the recent decline in crude oil prices, we are sure that the future of this industry remains a bright one,” continues Lien. “There is a global increase in demand for energy, and this is expected to last until at least 2040, with the Asia-Oceanic region being identified as a major offshore production centre, therefore placing Singapore in a unique role for technical support. AMOS’ business model - as a marine and offshore solutions provider - has the propensity to thrive in this environment.”

Reinforcing capabilities

Ensuring reliable service throughout the chain of service delivery

Propensity to thrive

The business model of AMOS in the early years of inception was one of a trader and goods consolidator, assisting customers in global sourcing and procurement of required items before consolidating them and organising the last stages to the vessels.

Lien adds: “As our relationships with customers have grown over the years, our understanding of what they are likely to need has deepened and therefore we have been able to enhance our products and service offering to meet customers’ logistical and engineering service needs.”

Taking the next step in ensuring reliable service throughout the chain of service delivery, AMOS has gone on to build up its own fleet of supply boats to ensure timeliness and accuracy in the final stages of delivery.

Moving on in time, the Company has further transformed its business model to one which provides technical

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It has been a constant throughout AMOS’ growth in the industry that it has and will always aim to uphold the mission embodied in the AMOS name providing All Marine Offshore Solutions - and therefore many of the Company’s strategic plans implemented over the years have been made with that mission in mind.

A particularly prominent example of this was creating a one-stop solution centre, where AMOS had to set itself up with five operating divisions, ensuring that it was able to provide the answer to any customer requirement and need.

“Not only do we take care of the supply issues of our customers, but also the necessary service and support which enables us to fulfil customer requests from initiation to delivery,” confirms Lien. “A prime example of this is our subsidiary, Amos Offshore & Engineering Service, a supplier of ropes, slings, ferrules, lifting gears and other gears required by the offshore industry to reinforce our capabilities in servicing this industry.”

Another subsidiary of the Company, Amos Solutions, was set up to provide services for corrosion control and

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Workinghard to maintain positive, longstanding relationships

rehabilitation of steel pipes and structures which are commonly found in industry plants across both oil & gas and chemical and utilities domains.

Such a wide range of offerings when it comes to integrated services is integral in establishing AMOS as a one-stop solutions centre.

Longstanding relationships

A great competitive strength of AMOS will always be its ability to secure longstanding and fruitful relationships with some of the biggest names in the marine industry.

Lien states: “Although we are a relatively young Company, we have managed to demonstrate quality in our customer services, which has

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The feedback from our customers continues to indicate to us that our staff have... a great understanding of customers’ needs

consistently helped us to maintain both supply and service contracts with international and homegrown ship owning and managing companies.”

AMOS’ top 10 customers include names such as Mediterranean Shipping Company (MSC), Columbia Ship Management (CSM), Seaspan Ship Management, Fleet Management, Pacific International Lines (PIL) and China Navigation; the repeat orders coming from these customers accounting for an average of 82 percent of its total revenue for the past three financial years.

“These longstanding customer relationships that we have worked hard to attain, would not be maintained without our professional

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sales and services team,” Lien elaborates. “As part of our premiere service and solution provision to customers, AMOS focuses on ensuring the professionalism of its sales and services team at all times, and we achieve this through very strategic recruitment and continuous development of the AMOS team.

“The feedback from our customers continues to indicate to us that our staff have a solid technical knowledge of products and consistently provide extensive product information, compounded by a great understanding of customers’ needs.”

such a short space of time has been made possible by the commitment and dedication of the entirety of team AMOS and is a major differentiating factor within the industry.

Lien continues: “A company is only as good as its people, and beyond individual efforts, each member recognises the importance of team spirit and general teamwork and therefore would not hesitate to help others along the way to ensure that the overall mission is achieved. Our willingness to sacrifice personal glory for the greater goal of organisational excellence is something we are incredibly proud of.”

Another key differentiator within

Daring to dream

The success that has been achieved in

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the industry is AMOS’ courage to take the path less travelled, never being afraid to explore new initiatives and make moves into uncharted territories, embracing fresh ideas.

“Being unorthodox in our approach to business has often allowed us to stay ahead of the competition in disrupting the traditional way of doing things,” concludes Lien. “That being said, we do not try to be different for the mere sake of it, but do enjoy taking on the challenges of overcoming the unknown in order to come out better. Despite a mixture of hits and misses, I strongly believe that daring to dream brings about freshness and will continue to set us apart from the competition.”

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156 Gul Circle.

Singapore 629613 Tel: (65) 6262 2323 contact@amos-sg.com www.amos-marine.com

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