Media Pack 2022 > Coverage and distribution > Editorial calendar > Advertising rates and specifications
Media Pack 2022
Africa Outlook magazine Africa Outlook is a digital and print publication aimed at boardroom executives and handson decision makers across a full spectrum of industries. Our content is compiled by an experienced editorial team, complemented by in-house design expertise which collectively forms the Outlook Creative Services department. Together, we ensure delivery to the highest standards in promoting the latest engaging news, industry trends, and success stories across the length and breadth of Africa. As part of Outlook Publishing’s international portfolio, Africa Outlook magazine exists alongside APAC Outlook, EME Outlook, North America Outlook, and Outlook Travel. Across all five of our titles, we provide a superb platform for advertisers and media partners to attract the attention of the world’s leading executives and industry stakeholders by showcasing their services.
A bi-monthly publication, Africa Outlook keeps its finger on the pulse with the latest industry trends, breaking news stories and business successes from all corners of the continent. The body of the magazine incorporates a tailored front-of-book section, designed to showcase topical stories, insightful interviews and trend reports, alongside an event focus (both physical and virtual) to give you the run down on the expos shaping the business world. Constantly seeking to adapt our offering to the benefit of the continental elite, Africa Outlook also provides value-added services including mobile brochure applications, and a bespoke Outlook Creative Services team ready to cater to all your production needs.
S A B C | O F F I C E N AT I O N A L
w w w. a f r i c a o u t l o o k m a g . c o m
Issue 93
OLA ENERGY
Re-energising Africa with responsible fuel distribution
EIPA
Making Eswatini Africa’s leading destination for trade and investment
The Executive Team at Mopani Copper Mines discuss a copper-fuelled future for Zambia and their ambitious mission of ‘Making Mopani Great Again’ STEPHEN BLEWETT of MTN Cameroon explores the evolving face of Fintech and digital connectivity across Africa
TOPICAL FOCUS
EDUCATION
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UNLOCKING THE LIMITS OF LEARNING Driven to empower every student and every teacher on the planet, Microsoft is taking great strides in Africa by imparting crucial skills related to connectivity, digital literacy and technological proficiency Writer: Jonathan Dyble
T
he fourth industrial revolution. Expected to bring about more technologically enabled advancements in the next 10 years than those seen in the previous 250, industry 4.0’s ability to galvanise both social and industrial prosperity is not to be understated. Yet, while each awe-inspiring step forward will continue to be greater than the last, so too will be the socio-
economic challenges that accompany these monumental progressions. Take the labour market, for example. A vertical that has already been subject to a number of major disruptions, the continual death and simultaneous birth of new occupations will lead to an ever-greater shift in skills requirements and a rising strain on both education and training. Indeed, this strain is particularly
pronounced in developing regions such as Africa, Microsoft MEA’s Senior Director of Education Harb Bou-Harb being one individual who recognises such a reality. “A lot of light has been shone on the issues brought about by Africa’s growing digital skills gap,” he states, “and closing it will require a number of elements. “For governments, it is about
acknowledgement. There is plenty of support coming from the World Bank, United Nations and a number of privatised business such as PwC, but it is crucial that governments themselves continue to take similar steps.” Crucially, in the eyes of Bou-Harb, these steps need to be focused primarily on the development of both soft skills and technological expertise, moving away from traditional educa-
tion to ensure that today’s students are prepared for tomorrow’s jobs. Pointing to a report from PwC revealing that more than 90 percent of African CEOs cite skills shortages as the biggest threat to the future of their organisations, he highlights coherent education as a proactive solution to curbing the escalation of major challenges. “Figures like this are really quite
18 | Africa Outlook issue 77
scary when you think about the wider implications that they could have,” the Director affirms. “Education must be upgraded for learners to thrive. Roughly 50 percent of jobs will be lost to automation, while 30 to 40 percent of future jobs will leverage technology much more readily as an enabler, instead requiring softer skills.”
Africa Outlook issue 77 | 19
> Industry Insights Each edition of Africa Outlook is kickstarted by a host of industry-focused articles and spotlight features, designed to raise the awareness of global associations, knowledge sharing, and trend adherence. Compiled by our editorial team with contributions from leading industry voices, we bring the latest fluctuations, shortfalls, recoveries and successes to the attention of executives who need to be in the know. Our regular ‘Topical Focus’ feature highlights a pre-assigned subject, as outlined in our editorial calendar. EXPERT EYE
MINING
VIRTUAL PIPELINES
C
OP26 put a global spotlight on the need for urgent and significant action to limit global warming. As the conference closes, attention will now naturally turn to high-emission industries and fuels, with heavy industries such as mining attracting a keen focus from governments, consumers and activists alike. This focus is not unwarranted - heavy industry accounted for 10.6 percent of global emissions in 2020 – however reducing, offsetting or preventing these emissions is not as straightforward as in other sectors. As a fundamental step in providing the raw materials needed for modern technologies, including those found in electric cars and solar panels, mining is not an industry that can simply be phased out or replaced as we accelerate the energy transition.
Kweku Frimpong, Area General Manager for West and Central Africa at Aggreko, explores virtual pipelines as the bridge to net zero for the mining sector Written by: Kweku Frimpong, Area General Manager West and Central Africa, Aggreko We need to take a pragmatic and considered approach to powering the sector and look to innovative solutions to minimise emissions and maximise efficiency, with this being a cornerstone of our own commitment to achieve net zero emissions across all operations by 2050. When examining the mining sector, it’s hard to overstate the importance of the African industry in the global market- with 30 percent
of the world’s minerals located on the continent, and mining materials comprising two thirds of Africa’s exports between 2001-2014. Aggreko has operated in the mining sector in Africa for decades and developed the world’s largest off-grid hybrid power microgrid for the mining sector at the Resolute Syama gold mine in Mali in 2019, saving over $10 million in costs and a reducing energy demand by 40 percent from the previous diesel solution. Mines are, more often than not, located in inaccessible locations with no grid connectivity. The environments and climates can be challenging, proving insurmountable barriers to standard low-emission power sources, such as solar PV units. Offsetting existing emissions from diesel via carbon capture or use of
8 | Africa Outlook issue 93
expensive fuels such as hydrogen could raise costs by anywhere between 20 percent and 100 percent. It’s no surprise, therefore, that to effectively reduce emissions in mining across the continent, we must look for an effective midground between 100 percent renewable solutions and traditional high-emissions fuels. Virtual gas pipelines could hold the answer. Natural gas is often an overlooked aspect of our energy transition, and is too frequently dismissed as solely a fossil fuel, neglecting its key role in reaching net zero. However, for sectors reliant on fuels such as diesel without the inability to put in place fully renewable power sources, it can be an ideal bridging fuel.
Natural gas emits up to 40 percent less CO2, 80 percent less NOx and 99 percent less SO2 than diesel, yet it is not widely deployed due to the logistical challenges presented by transportation and storage. To address this problem, at Aggreko we’re increasingly looking to develop ‘virtual pipelines’- connecting off grid locations to natural gas supplies. Virtual pipelines can deliver liquified natural gas (LNG) to areas far outside gas distribution infrastructure via the use of cryogenic tanks, cooling the gas to -162 degrees Celsius and reducing the space required to 1/600th of its natural state. This allows for the easy transportation of the gas to remote locations, removing a reliance on diesel and reducing emissions. At the same time, technologies allowing for greater
uptake of renewable energy are being developed and deployed at pace. As well as producing fewer emissions per kWh of energy, gas is also environmentally safer to store than other fossil fuels and has resources to last long beyond its forecasted use. In fact, natural gas is set to be the strongest growing fossil fuel from 2020 to 2035, and the only fossil fuel expected to grow beyond 2030 as energy providers and customers alike realise its key role in helping to facilitate the transition towards renewable energy sources. When looking at ways to reduce emissions throughout our work with mining companies in Africa, it’s important to draw on global expertise and best practices from our operations globally. In 2018, in Nymahee, South Australia, we successfully deployed our first virtual pipeline - a 5MW virtual LNG pipeline system to power a remote underground mine. We have since delivered a similar system at the Davyhurst mine, providing efficient and reliable power at significantly lower emissions than the previous diesel solution used by the mine, demonstrating the demand for these systems and their application to remote, complex mining operations. Looking back across the Indian Ocean, we’re currently deploying LNG solutions in Nigeria, and we’re confident virtual pipelines represent a significant opportunity for companies across Africa to take a step forward in reducing their emissions and accelerating progress towards net zero. We are already seeing growing
> Company Profiles The bread and butter of the magazine’s content, our company profiles showcase a truly diverse assortment of businesses, bringing their unique stories to the page. With each contribution replicated on the dedicated ‘Company Profiles’ page of our website, we give market-leading businesses a multi-dimensional platform to highlight their achievements; telling us their story, so that we can tell the world. MOPANI COPPER MINES (MCM)
PLACING PROSPERITY IN ZAMBIAN HANDS Writer: Phoebe Harper | Project Manager: Joshua Mann
ABOUT THE EXPERT Kweku Frimpong is the Area General Manager for West and Central Africa (WACA) at Aggreko. Kweku joined Aggreko in 2015 as Head of Finance in Nigeria. In his position as Area General Manager for WACA, Kweku is leading the energy transition effort of Aggreko in the region, supporting clients to use greener and cleaner energy sources, drive sector growth around key strategic industries and developing the next generation of talent and leaders within the organisation.
Africa Outlook issue 93 | 9
> Expert Eye Our expert opinion column is a regular feature within every issue of Africa Outlook, where we showcase cutting edge thought-leadership and hear the opinion of a spokesperson at the frontline of their industry. From the latest technological trends to the impact of political climates on business, Expert Eye offers a unique, authoritative take on current issues.
RISK FREE OPPORTUNITY The program gives franchisees and corporate-owned stores a 100% risk free opportunity to test out the BOGO platform to determine if it’s worthwhile for them. If one of your franchisees or corporate-owned store locations unregister from the BOGO platform within 3 voucher redemptions, we will reimburse, IN FULL, any discounts they provided to our customers.
THE BOGO APP The BOGO App is an e-commerce platform that helps restaurant owners get new DINE IN customers. At a time when there are countless delivery apps sending food out the door, we know that a top priority for most restaurant owners is filling tables. Dine in customers typically spend more and tend to purchase the high margin items that people don’t usually order via delivery/take out (ie. Appetizers to share, Desserts to indulge with, Beverages/Alcoholwhich they just drink from home etc). Each of our BOGO merchant partners offer our users three Buy One Get One FREE vouchers. They can choose any combination of 3 BOGO vouchers (Choices include: BOGO Entrée, BOGO Apps & Sides, BOGO Desserts, BOGO Drinks). They can choose what days of the week they want to receive our customers, and they can even choose whether they accept walk in customers OR require reservations from our users.
The BOGO Platform focuses on PROFITABILITY ON A PER TRANSACTION BASIS.
Here is a quick sample of how a BOGO Promotion can help boost revenues and profitability: A married couple comes into your restaurant. They each order an $18 entrée, a $10 appetizer to share, a $10 dessert to share and 2 cokes at $3 each for a total of $62. Assuming your total food cost is 30% - your cost to prepare this meal is $18.60.
Result of the BOGO transaction: $44 total bill (after $18 BOGO Entrée discount) minus food cost of $18.60 = $25.40 in Gross Profit + Gratuity (If they were redeeming an appetizer or dessert voucher instead, the total bill would be $52, minus the food costs of $18.60 = $33.40 in Gross Profit + Gratuity) True Customer Acquisition Cost = COGS on discounted entrée COGS on discounted entrée: $18 x 30% food cost = $5.40 Customer Acquisition as a % of Gross Revenue: $5.40 / $44 = 12.3% Other than the discounted entrée in this scenario, all other menu items would be full price. So, if any additional items are ordered; sides, desserts, drinks etc – the customer acquisition % would go down as revenues go up.
We would love to work with your group, to create value for your individual locations, on a no risk basis.
The restaurant owner has all the control. There is absolutely no contract involved, so they can come and go as they please, and truly just test the platform out for themselves to see if our customers are worthwhile for their unique business.
MINING
F
The Executive Team at Mopani Copper Mines (MCM) discuss a copper-fuelled future for Zambia and their ambitious mission of ‘Making Mopani Great Again’
demand for gas solutions from customers across the continent, and given mining’s importance to the world economy and the pace of the energy transition, we expect a significant increase in the use of such bridging solutions in the near future. We believe increasing the uptake of gas solutions via the use of virtual pipelines is one of the stepping stones needed to help the mining industry in Africa to successfully navigate towards lower emissions and more efficiency, and we’re continually developing our technologies and expertise to support this. Throughout our operations, we help customers to reduce their carbon emissions as we progress towards our own commitment to be net zero across all operations by 2050. Our mission: support the mining sector across Africa as we progress on this journey.
The BOGO App is now rolling out it’s Franchise Partner Incentive/ Reimbursement Program!
52 | Africa Outlook issue 93
or over 10,000 years, mankind has worked with copper. In early civilisation, copper found usage as the only metal known to man for over five millennia. Fast forward centuries, and the prevalence and usefulness of the metal has not waned. In the landscape of southcentral Africa, copper resources find their heartland in the high plateaus of Zambia. Snaking along the breadth of Central Africa, traversing northern Zambia and the Democratic Republic of Congo, lies the Copperbelt – a resource-rich area reputed for copper mining. Within Zambia, this mineral wealth is concentrated within the Copperbelt Province, where the towns of Ndola, Kitwe, Chingola, Kalulushi, Chililabombwe, Luanshya, and Mufulira are hotbeds of copper mining and production. In an industrial context, mining is the lifeblood of the Zambian economy. As the rose-tinted foundation for the country’s economic growth, the upkeep of what remains of the country’s copper reserves is integral to Zambia’s development. Indeed, during Zambia’s nascent days of independence in the 1960s, the nation’s prosperity entirely depended on the exploitation of its rich copper reserves. That was before the fluctuation of prices for the resource on the world market indicated an unpredictability that, in turn, alerted the need for diversification. As a commodity, the price of copper is volatile, leading to an unreliable income and a heightened cost of production within the mining realm. Yet in today’s context, those market conditions are very much in copper’s favour. “It’s time to get Zambians involved in a major way to contribute to the economy of the country,” opens Charles Sakanya, CEO at a proud national mining organisation on the cusp of greatness. Africa Outlook issue 93 | 53
> Marketing Brochures For each magazine insertion, we provide an expertly designed, bespoke digital brochure free of charge. Each product is tailored to suit the client’s specific marketing requirements, whilst benefitting from the backdrop of Outlook Publishing’s reputable branding. Our customised mobile brochures make this material even more accessible, in conjunction with a downloadable pdf copy of the feature that offers the ideal format for marketing promotion or internal circulation.
> Outlook Creative Services Complementing the production of Africa Outlook, Outlook Publishing’s award-winning in-house team utilises its production skills to offer a full and bespoke range of editorial, design or marketing materials via our Outlook Creative Services division. The department provides a plethora of flexible and customisable production services; ranging from logos, digital branding, adverts, presentations, newsletters and press releases, to mobile applications and everything in between.
Media Pack 2022
Coverage and distribution Africa Outlook explores businesses, their success stories and their links to the wider world of industry, examining the functionality of international and intercontinental supply chains, and analysing trends across the competitive global marketplace. Our bi-monthly magazine is subsequently essential reading for business executives wanting to keep up with the latest in global news affecting African businesses, as well as exclusive, engaging and shareable features generated from their peers. Our remit embraces the coverage of key business sub-sectors and best practice operations including enterprise efficiency, HR, corporate social responsibility, the environment, sales and marketing, finance, and much more.
Industry sectors > Agriculture > Construction > Energy & Utilities > Finance > Food & Drink > Healthcare > Manufacturing > Mining & Resources > Oil & Gas > Retail > Shipping & Logistics > Technology
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Editorial calendar
EVENTS
Africa Oil Week November 4-8 | Cape Town, South Africa | www.africa-oilweek.com
PROVISIONAL FORWARD FEATURES LIST FOR 2022 ISSUE NO.
SPECIAL TOPIC FEATURE
EDITORIAL DEADLINE
MAGAZINE LIVE DATE
NEWS Around Africa in seven stories… ECONOMY
Uganda says econo is 11.6 percent large than previous estim
Bringing deal-making into sharp focus in Cape Town
Issue 94
Issue 95
Telehealth
Women in Business
7 January
4 March
14 January
11 March
F OR M OR E than a quarter of a century, Africa Oil Week has acted as a central hub for decision makers in the African oil and gas sector, bringing together delegates from Marrakech and Maputo to Lagos and Lusaka in Cape Town each November. Following consultation with two expert advisory boards, and countless interviews with the industry, the 2019 programme has been crafted to put deal-making front and centre of the agenda for the 1,800 attendees. Among the features of the 2019 edition of the conference are a Ministerial and VIP Programme. This is expected to play host to 180 CEOs, VPs and senior government representatives, including Alan Winde, Premier of the Western Cape and Steven Winber, US Assistant Secretary for Fossil Energy. Kael O’Sullivan, Head of Investor
and VIP Relations, commented: “A key aim of ours for the 2019 summit is to ensure that capital is connected to the right opportunities. “The Ministerial and VIP Programme is key to these efforts and will bring together the top 180 decision-makers and influencers in the African upstream space for investment and deal-making. This core group, we believe, will play a major role in the future development of the sector and, by extension, the economic development of Africa.” Another feature optimised for deal-making is the Prospect Forum. After a successful launch last year, it returns to the conference in an extended format for 2019. The data revealed at the forum will help industry leaders make big investment decisions, based on world class geophysical findings.
192 | Africa Outlook issue 76
Expect speakers from organisations including: The Gambia, Ivory Coast, PGS, Tullow Oil and Savannah Petroleum. The unique mix of governments, financiers, operators, geo-service companies and more make Africa Oil Week R E TA I L a unique environment for networking and deal-making. This is an element of the conference that organisers are keen to maximise with a calendar of nine social functions, from waterfront drinks to gala dinners. You never know SOUTH AFR ICAN retailer Pick n when you’ll bump into your next big Pay has recorded a strong set of first opportunity.
PICK N PAY RECORDS H1 REVENUE RISE OF 9.5 PERCENT half financial results. Despite challenges in Zambia and Zimbabwe, the company posted a 9.5 percent rise in H1 earnings. CEO Richard Brasher said: “At the core of our result is a very strong performance from our South Africa division. Our South African sales growth – comprising our Pick n Pay
and Boxer stores – was 6.5 percent. This is a very pleasing performance, ahead of overall growth in the market, and achieved against a strong base. “In this environment, retailers have found it difficult to balance their two key objectives: delivering solid sales growth while maintaining profit margins. I am very pleased that we have succeeded in growing both our sales and our profits.”
OIL & GAS
Issue 96
Sustainability
29 April
6 May
MARGINPAR GROUP
TH E UGANDAN governm claimed its economy is more 11 percent larger than it prev thought. Having rebased its calcula the Uganda Bureau of Statis Reuters that the original 201 year figure of 109.9 trillion sh ($33 billion) now stands at 1 shillings ($33 billion). Several Southern African have been rebasing their eco in order to capture the outp dustries such as IT and enter Uganda’s last rebasing takin 2014. Another addition to the co economy will be the produc crude oil, set to commence i from fields in the west.
Shell to start new Egypt operations in H2 2020
STEMMING
R OYAL DUTCH Shell has said it will begin operating at its new concessions in Egypt during the second half of 2022. The oil and gas major won three oil and two gas concessions in February, joining the likes of Eni, BP and Exxon-
Mobil in Egypt’s bid to take a of major discoveries. According to Reuters, She interested in drilling in the R company applying to take p bidding round and further d interest in activities in the Me nean. Interest in Egypt sparked when Eni discovered gas res thought to be around 30 tril feet in the Zohr field.
FROM THE MOUNTAIN 6 | Africa Outlook issue 77
Issue 97
Neobanks
1 July
Supplying the globe with summer flowers all year round, we speak with Richard Fernandes, or more commonly known as Kiki Fernandes, CEO of Marginpar Group, to discuss the company’s sustainable and people-centric business of making the world more colourful
8 July
Writer: Marcus Kääpä | Project Manager: Kyle Livingstone
Issue 98
Issue 99
Agtech
Retail
2 September
28 October
9 September There is enormous potential within Kenya. From a cut flower perspective, the country has a unique global advantage being placed on the equator. This means that flowers can be grown year-round and, with the geographic variation in altitudes, a wide range of flower products can be produced in the country.” For Marginpar Group (Marginpar), this climate is most advantageous for a company that specialises in growing, harvesting and supplying of unique summer flowers to a global market. According to Richard Fernandes, CEO of the company and orator of the
4 November 2 | Africa Outlook issue 92
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Media Pack 2022
Advert sizes DOUBLE PAGE SPREAD
We can design your advert for you for free
FULL PAGE
Trim: 180mm x 240mm Trim: 360mm x 240mm Bleed: 366mm x 246mm
Bleed: 186mm x 246mm
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HALF PAGE
180mm (w) x 240mm (h)
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78mm x 97mm (advert doesn’t bleed)
78mm (w) x 97mm (h)
Contact: Devon Collins: +44 (0) 1603 363 656 Matt Loudwell: +44 (0) 1603 363 657
Supplying your own advert If you intend to supply us with print ready artwork please comply to the following guidelines: All digital artwork is to be supplied in RGB or CMYK colour space in one of the following formats: • High resolution (PDF/X-1a:2001, 300dpi) PDF with flattened images and embedded fonts
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160mm (w) x 97mm (h)
If you would like us to design your advertisement please contact Creative Services, our in-house design and production team, who will be happy to discuss your requirements.
• 300dpi JPEG or TIF files • Adobe Illustrator EPS (all fonts to be outlined and images embedded)
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RAND
Cover Adverts
Inside front
$7,495
R79,995
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Outside back
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Feature Adverts
DPS
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R89,995
Full page
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$2,995
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Outlook Creative Services > Delivering above and beyond Every feature article appearing in Africa Outlook magazine is replicated as a standalone brochure, with its own specially designed front and back cover. This document is housed on our website within its own dedicated web page, containing the text from the article and an image gallery, for a minimum of 12 months. And, as part of our new and extended services, we can now offer your company not only a free pdf file of this brochure but also a free high-resolution, print-ready version, enabling you to produce multiple, professionally printed copies. Embracing all aspects of the publishing domain, our in-house collaborative capabilities ensure complete customer satisfaction from start to finish, utilising the same skills and expertise evident within Africa Outlook’s magazines such as bespoke company brochures, newsletters, websites, event graphics, press advertising, branding and corporate identity, social media campaigns and much, much more. To find out more, please get in contact with a member of our editorial or design teams for more information on how we can produce bespoke content for you.
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Contact information Distribution With more than 185,000 readers, Africa Outlook is distributed bi-monthly to business leaders across the continent.
Subscribe To ensure you receive your regular copy of the digital edition, please subscribe here, send an email to: phoebe.harper@outlookpublishing.com or call +44(0)1603 363 655.
Creative Services EDITORIAL To find out more about future editorial content, email: phoebe.harper@outlookpublishing.com or call +44(0)1603 363 655.
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Advertise GENERAL ENQUIRIES For more information on advertising opportunities within Africa Outlook, email: nick.norris@outlookpublishing.com or call +44(0)1603 363 631.
Outlook Publishing Ltd East Wing, Ground Floor 69-75 Thorpe Road, Norwich, Norfolk, NR1 1UA England Tel: +44 (0)1603 363 633 www.africaoutlookmag.com www.outlookpublishing.com