Out Front Media Kit 2014

Serving Colorado’s Gay Community years for more than

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WHERE YOU BELONG

[ MEDIA KIT 2014 ]

OUR WHY

[ WHY WE BEGIN WITH WHY ] We believe every person and culture is a worthy and vibrant contribution to the fabric of humanity.

We are committed to providing the Colorado LGBT community – and their friends – a powerful media platform to educate, celebrate and activate that belief.

SIMON SINEK Author of Start with Why: How Great Leaders Inspire Everyone to Take Action CLICK HERE TO LEARN WHY (VIA YOUTUBE)

OUR WHY

[ WHERE YOU BELONG ]

CLICK HERE TO LEARN MORE (VIA YOUTUBE)

For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM

YOUR WHY

[ SPENDING POWER ] Gay men and lesbians own more homes and cars, travel more, spend more on electronics, and have the largest disposable incomes of any niche market. And it’s a sizeable niche: LGBT consumers make up 10% of the U.S. consumer market. *2013 Community Marketing inc.

YOUR WHY

THE LGBT COMMUNITY

[ BY THE NUMBERS ] 60%

$100K

AVERAGE HOUSEHOLD INCOME

OWN A HOME

71% ARE COLLEGE GRADUATES

37% 84%

MAKE PURCHASING DECISIONS AT WORK

88%

ARE CURRENTLY EMPLOYED

$100

OWN AT LEAST ONE CAR

WEEKLY SPEND ON BARS & RESTAURANTS 33.3 MEDIAN AGE 60/40 MALE:FEMALE RATIO For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM

OUR MEDIA

[ WHAT WE ARE ] WE ARE MORE THAN A MAGAZINE. We are the social, print and digital platform for the LGBT and allied community to connect, explore, express, advocate, communicate, celebrate and exist exactly where they belong: OUT FRONT.

If you stack up 24 issues of Out Front, you will not find a more comprehensive representation of our community.

For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM

OUR MEDIA [ THE 360˚ NETWORK ]

Out Front has built a powerful 360° media network in order to engage our audience through multiple media channels – expanding our reach and frequency, while catering to the media habits of our community.

For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM

OUR MEDIA [ BY THE NUMBERS ]

7 0K+ readers per month

41K

1 .4M

28K

24

100+

unique page views per month social media viralability monthly email impressions semi-monthly print issues/yr.

Colorado newsstands

For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM

CONTENT IS KING

QUEEN Like our audience, our award-winning content is wildly diverse and touches on all the important issues that shape our lives.

For nearly four decades, we have been giving our readers a space where they belong.

OUR CONTENT We are committed to including diverse voices, insights and perspectives in every issue.

FOCUS

SOCIAL

LIVING

LGBT News & Politics

Food & Restaurants

Faith & Spirituality

Speak Out (Opinion)

Film, Theater & Concerts

Health & Fitness

Local Nonprofit & Business Profiles

Bars & Nightlife

Home Design

Community Voices

Arts & Attractions

Real Estate

Upcoming Local Events

Finances

Professional Networking

Auto

National Events

Beauty

Travel

Fashion

Humor

Relationships & Sexuality

Legal Resources

Community Sports Celebrity Interviews

In addition, our OUTBOX email blast is deployed every Wednesday with events for the week, breaking news and highlights from our current issue.

STATE SENATOR PAT STEADMAN 2013 OUT FRONT POWER AWARD RECIPIENT

OUR CONTENT Cover Story

Features & Keywords

Issue Date

Art Deadline

JAN

AFTER EQUALITY

community, volunteerism, activism

JANUARY 1

DECEMBER 18

AGE

youth, retirement, planning, health, beauty

JANUARY 15

JANUARY 1

FEB

LOVE

romance, dating, marriage, relationships

FEBRUARY 5

JANUARY 15

MONEY

financial health, taxes, planning, purchases

FEBRUARY 19

FEBRUARY 5

MAR

TRANS

spring, visibility, activism, health services

MARCH 5

FEBRUARY 19

COMEDY

Pride Season Travel

MARCH 19

MARCH 5

APR

ARTS

Out Front’s OUTstanding Awards

APRIL 2

MARCH 19

GAY & LATINO/A IN AMERICA

culture, tradition, equality

APRIL 16

APRIL 2

MAY

MARRIAGE EQUALITY

Patio Guide, legal services, event planning

MAY 7

APRIL 16

FABULOUS

fashion, accessories, beauty, festivity

MAY 21

MAY 7

JUN

PRIDE PREVIEW

summer, events, accommodations

JUNE 4

MAY 21

PRIDE 2014

celebration, services, tourism

JUNE 18

JUNE 4

JUL

PRIDE WRAP-UP

Colorado Gay Rodeo

JULY 2

JUNE 18

IDENTITY

community, allies, volunteerism

JULY 16

JULY 2

AUG

HISTORY

Colorado AIDS Walk

AUGUST 6

JULY 16

ENTREPRENEURS

networking, finances, small business services

AUGUST 20

AUGUST 6

SEP

FASHION

fall, clothes, accessories, makeup, hair

SEPTEMBER 3

AUGUST 20

OUT FRONT POWER PARTY

community, recognition, politics, non-profits

SEPTEMBER 17

SEPTEMBER 3

OCT

WOMEN

diversity, local business, wellness

OCTOBER 1

SEPTEMBER 17

ELECTION

politics, marriage equality, voting

OCTOBER 15

OCTOBER 1

NOV

FAMILY

winter, restaurants & food, shopping

NOVEMBER 5

OCTOBER 15

GIFT & GIVING GUIDE

traditions, goods & services, volunteerism

NOVEMBER 19

NOVEMBER 5

DEC

[ 2014 EDITORIAL CALENDAR ]

CONNECT YOUR BRAND TO OUR FEATURED CONTENT

GAY & BLACK IN AMERICA

diversity, culture, civil rights

DECEMBER 3

NOVEMBER 19

YEAR IN REVIEW

holidays, community, parties, contributions

DECEMBER 17

DECEMBER 3

LIVING GUIDE*

PRIDE / SUMMER GUIDE*

HEALTH & WELLNESS GUIDE*

WINTER GUIDE*

*see next page for details about our quarterly guides For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM

OUR CONTENT [ 2014 GUIDES ]

LIVING GUIDE A guide for life’s major milestones & purchases: weddings, cars, travel, homes and much, much more

PRIDE/SUMMER GUIDE Broadcast your message in Colorado’s largest and most popular Pride Guide: nightlife, concerts, events and must-haves for Pride and beyond

YOUR BRAN D

HEALTH & WELLNESS GUIDE

OUR ES GUID

Everything our readers need to stay active, healthy and happy in every area of their lives

WINTER GUIDE Featuring Colorado’s hottest winter activities, gear, services and destinations special magazine inserts that readers can utilize year-round

For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM

WE ARE SEEKING TRUE B R A N D PA R T N E R S We don’t want you to run an ad.

We’ve spent a lot of time and effort building the loyal, connected network that is the Colorado LGBT community. We will do a lot more for you than ‘run an ad.’ Given the depth and breadth of our media network, we can be very creative in putting together a multimedia solution that will ensure your brand will not only ‘be scene’ – but used.

ADVERTISING PROGRAMS AS UNIQUE AS YOUR BRAND

A multi-channel campaign that keeps your bar top of mind in the community

The go-to places for a fabulous culinary time with friends

Don’t-miss theatre, concerts, comedy, drama, film and tickets

The perfect venue for businesses with thought leaders and experts who want to educate

CLICK HERE TO VIEW SAMPLES For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM

DISTRIBUTION

[ STATEWIDE ] Arvada

Grand Junction

Aspen

Greeley

Aurora

Highlands Ranch

Boulder

Lakewood

Castle Rock

Littleton

Cheyenne, WY

Longmont

Colorado Springs

Loveland

Denver

Manitou Springs

Durango

Pueblo

Englewood

Steamboat Springs

Estes Park

Thornton

Fort Collins

Trinidad

Fountain

Walsenburg

Golden

Westminster

distribution zone Every county in Colorado has self-reported same-sex couples, except San Juan & Jackson * 2010 United States Census

[ NATIONWIDE ] Boston, MA | Dallas, TX | Des Moines, IA | Kansas City, MO | Minneapolis, MN | New York, NY Philadelphia, PA | Portland, OR | San Diego, CA | San Francisco, CA | Seattle, WA | Washington, DC For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM

W E H AV E PA C K A G E S FOR ALL BUDGETS Packages will stretch your budget dollars even further – by up to 60%!

BIKINI BRIEFS $500 Monthly Budget

PRETTY IN PINK $1,000 Monthly Budget

B U TC H & SAS SY $1,500 Monthly Budget • GREAT VALUE

OVER THE RAINBOW $2,000 Monthly Budget • BETTER VALUE

BE LIKE BECKHAM $2,500+ Monthly Budget • BEST VALUE

CONNECT

If you are interested in creating a unique brand partnership and reaching the affluent and colorful LGBT community—contact us 303-477-4000 • advertising@outfrontonline.com

SPECS [ AD SIZES ] Full page 8.75”w x 11.25”h

2/3 5.75”w x 11.25”h

1/2 vertical 4.25”w x 11.25”h

Marketplace 1 Unit: 2”w x 2.625”h 2 Units: 2”w x 5.5”h 4 Units: 2”w x 11”h

1/2 horizontal 8.75”w x 5.5”h

Outback 1 Unit: 2”w x 1.18”h 2 Units: 2”w x 2.63”h

1/3 2.75”w x 11.25”h

1/4 4.25”w x 5.5”h

1/6 4.25”w x 3.6”h

Note: All sizes listed are the live area for advertising space. t Print ads are to be provided as CMYK, high resolution (300 ppi preferred) pdf, tiff or jpeg, with all fonts and images embedded.

Out Front is not responsible for any advertising that runs with misspellings, errors or omissions

ONLINE ADVERTISING

Leaderboard Skyscraper

Half scraper

Display box

Leaderboard: 728px w x 90px h Half scraper: 120px w x 300px h Display box: 300px w x 250px h Skyscraper: 120px w x 600px h Note: Banner ads are not to exceed 125k.

Animated GIFs and Flash ads are supported

For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM