Out Front Media Kit 2013

Serving Colorado's Gay Community For more than 37 years.

//2013 Media Kit www.outfrontonline.com

OUR “WHY”

We believe every person and culture is a worthy and vibrant contribution to the fabric of humanity.

We are committed to providing Colorado's LGBT community—and their friends—a powerful media platform to educate, celebrate and activate that belief.

Why we start with WHY. www.outfrontonline.com http://youtu.be/pI0cJdOzUcQ 10 Minute Video

Here's “WHY” Gay men and lesbians own more homes and cars, travel more, spend more on spend more on electronics, have the largest disposable incomes of any niche market. And it’s a sizable niche: LGBT consumers make up to 10% of the U.S. consumer market. *2012 Community Marketing Inc.

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the LGBT community by the numbers

$100K 60% OWN A HOME

AVERAGE HOUSEHOLD INCOME

71%

COLLEGE GRADUATES

88%

OWN AT LEAST ONE CAR

84%

CURRENTLY EMPLOYED

37% MAKE PURCHASING DECISIONS AT WORK

$100

WEEKLY SPEND ON BARS/RESTAURANTS

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360° NETWORK Out Front has built a powerful 360° media network in order to engage our audience through multiple media channels—expanding our reach and frequency, while catering to the media habits of our community.

the Out Front network www.outfrontonline.com

OUT FRONT MEDIA by the numbers

70K+

READERS PER MONTH

41K

UNIQUE PAGE VIEWS / MO.

33.3 60/40 MEDIAN AGE

MALE : FEMALE RATIO

1.4M

SOCIAL MEDIA VIRALABILITY

24

SEMI MONTHLY PRINT ISSUES

28K

MONTHLY EMAIL IMPRESSIONS

100+

COLORADO NEWSSTANDS

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Content is King.

With more than 37 years of celebrating, educating, and activating —Out Front is the fourth oldest continuous running LGBT publication in the country. Like our audience, our award-winning content is wildly diverse and touches on all the important issues that shape our lives.

www.outfrontonline.com Publicity Photo Š Dame-Edna.com.

We are committed to including even more voices, insights, and perspectives in 2013.

News & Politics

Health & Beauty

Nightlife & Entertainment

Speak Out Local Color National News Political Column Voices Angels Among Us - Nonprofits

Fashion Police Health Feature Beauty Column Bleeds Like Me (HIV+) Food for Thought (Spirituality)

Events Calendar Bar Tab Dining Out Culture Feature Travel Near & Far Shopping Sports / Outdoors

Work & Living Allies – Biz Professionals Auto Review Home & Living We Love our Pets Sexuality Back In the Day

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Your Brand.

24 Our Events

and Special Editions

JUNE – Colorado’s Pride is the largest SEPTEMBER – An evening of celebrating gay, lesbian, bisexuals, trans and allies who are committed to making a difference in our community.

APRIL – Every April marks Out Front’s Anniversary. This year we proudly celebrate 37 years in business.

Pride Event in the entire region. Drawing over 500,000 visitors from Wyoming, Nebraska, Kansas, Utah, New Mexico and the Dakotas.

AUGUST –

JANUARY –

Who’s the best of the best in our Community. The OUTstanding Awards acknowledges local businesses for their outstanding service.

AIDS Walk is fueled by more than 13,000 individuals in raising funds and awareness for HIV and AIDS.

NOVEMBER Things to do. Places to go. Gifts to give. The perfect guide for the holiday season.

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We Don’t Want You To Run an Ad. We are seeking true brand partners.

We’ve spent decades building our loyal and connected network within the Colorado LGBT community. We will do more for you than run an ad. Given the depth and breadth of our media network, we can be very creative in putting together a multimedia solution that will ensure your brand will not only be scene but used.

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Programs as Unique OUT FRONT PRINT EDITIONS 24 2x monthly, full color, tabloid as Your Brand QRAVE™ is a multi-channel

loyalty program created to drive traffic weekly to retailers, restaurants, and bars.

BAR TAB™ is a multi-channel campaign that keeps your bar top of mind in the community.

The perfect venue for businesses with thought leaders and experts who want to educate.

Don’t-miss theatre, concerts, comedy, drama, film, and tickets

The go-to places for a fabulous culinary time with friends.

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24

UTAH

WYOMING

ZIP CODE AREAS 80205 80210 80903 80309 80045 80211 80906 80404 80112 80216 80909 80501 80113 80218 80918 80521 80122 80223 81003 80523 80126 80224 81089 80524 80202 80226 81001 80525 80203 80231 81301 80631 80205 80247 81502 80639 80207 80301 82007 80901 80209 80302 82051

NEBRASKA

Fort Collins Loveland Longmont Estes Park Thornton Greeley Boulder

Westminster Golden Arvada Grand Junction

Aspen

DENVER

Aurora Lakewood Englewood Littleton Highlands Ranch Castle Rock Colo.Springs Manitou Springs Fountain Pueblo

San Juan

Durango

Trinidad

NEW MEXIC O www.outfrontonline.com

KANSAS

* 2010 United States Census

Cheyenne

Jackson

Distribution Zones Every county in Colorado has Self-reported Same-Sex Couples, except San Juan and Jackson.

STATEWIDE

We have packages for all budgets. Packages will stretch your budget dollars even further— by up to 60%!

$500

MONTHLY BUDGET

Bikini Briefs

$1,000 $1,500

$2,000

$2,500+ MONTHLY BUDGET

MONTHLY BUDGET

MONTHLY BUDGET

Pretty In Pink

Butch & Sassy

Over the Rainbow

Goin’ GaGa

GREAT VALUE

BETTER VALUE

BEST VALUE

Package advertisers must run for a minimum of three months.

MONTHLY BUDGET

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DATES & DEADLINES PRINT We've made our deadlines really easy to remember. Out Front is published twice a month on the first and third Wednesdays.

Your deadlines are on the same Wednesdays for the following issue.

ONLINE / EMAIL Out Front e-Edition (OutBox) is deployed every Wednesday at 3pm. Online space reservations and artwork are one week prior to placement. Banner campaigns run for 30 days from start date.

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NOTE: All sizes listed are the “live” area for advertising space. Our news magazine format does not support full bleeds.

PRINT AD SIZES

Print ads to be provided as CMYK high resolution PDFs with all fonts and images embedded.

OUTBACK CLASSIFIEDS

MARKETPLACE CLASSIFIEDS

2.1875 x 1.1563 (1 Unit)

2.1875 x 2.5625 (1 Unit)

2.1875 x 2.5625 (2 Units)

2.1875 x 5.375 (2 Units)

1/6 VERTICAL 1/4 VERTICAL FULL PAGE 9.5” x 11.0”

4.625” x 3.5”

4.625” x 5.375” 1/3 VERTICAL

2/3 VERTICAL

3.125” x 11.0”

6.25” x 11.0”

1/2 VERTICAL 4.265” x 11.0”

1/2 HORIZONTAL 9.5” x 5.375”

www.outfrontonline.com Out Front is not responsible for any advertising that runs with misspellings, errors or omissions.

LEADERBOARD – 728 X 90 PIXELS

Banner ads to not exceed 125k.

Animated GIFs and Flash ads are supported.

Out Front is not responsible for any advertising that runs with misspellings, errors or omissions.

DISPLAY BOX 300 X 250 PIXELS

SKYSCRAPER - 120 X 600 PIXELS

NOTE: All sizes listed are the “live” area for advertising space.

HALF-SCRAPER 120 X 300 PIXELS

ONLINE AD SIZES

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Why we start with WHY. This video has profoundly changed the way we work at Out Front and it is fundamentally what sets us apart from all other media organizations.

The world operates at three distinct levels; what we do, how we do it and most importantly WHY. It is the simple discipline of rearranging the order that creates phenomenal results.

If Out Front ever claimed to have a “secret ingredient” to our success, this would be it…

If the video does not play and you have internet access, click here http://youtu.be/pI0cJdOzUcQ

Click here to go back to where you left off in the Media Kit.

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