Central Kentucky Prospectus

of Lexington & Central Kentucky

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Lexington and Central Kentucky’s #1 choice for professional custom outdoor lighting.

Outdoor Lighting Perspectives of Lexington and Central Kentucky is an important part of America’s most trusted source for professional outdoor lighting and illumination effects for homes, businesses, commercial properties, holiday and festive lighting and the hospitality industry.

Since 2004 we have illuminated thousands of homes and hospitality venues with highly-efficient outdoor lighting. Our full-

service suite makes us an excellent choice for entrepreneurs looking for career and creative fulfillment with strong revenue streams and high client satisfaction rates.

From the initial design consultation and design plan to installation and maintenance, Outdoor Lighting Perspectives of Lexington and Central Kentucky could be the perfect opportunity you’ve been looking for.

14 years of experience as the leading landscape and architectural lighting company in Lexington and Central Kentucky.

Tom and Martha Caywood Owner & Operators

859-367-0110

Beginning in 2004, Outdoor Lighting Perspectives of Central Kentucky has been the number one destination for residential and commercial lighting utilizing custom copper and brass fixtures and low voltage systems to effectively illuminate homes, gardens and business locations.

Hundreds of satisfied clients have sung our praises as we consistently score 5/5 on Google and other client measuring services. If you are prepared to continue the strong growth established over the past 14 years, including a leading a dedicated team of tech specialists with a turn-key operation this is the time to act! centralkentucky@outdoorlights.com

Lexington.outdoorlights.com

Proudly illuminating Central Kentucky.

• Lexington • Nicholasville • Versailles • Richmond • Georgetown • Paris • Winchester • Mt. Sterling • Frankfort

• Midway • Williamstown • Williamsburg • Lancaster • Harrodsburg • Somerset • Burnside • Danville • Liberty

• Morehead • Cynthiana • London

HOME BEAUTIFICATION

LANDSCAPE

ARCHITECTURAL

OUTDOOR LIVING

WATER FEATURES

HOLIDAY

FESTIVE

HOSPITALITY

Our Hundreds of Clients Love us!

Words can't begin to thank you enough for the absolutely beautiful job you did....we neighbors appreciate the monumental difference it's made entering our subdivision - Shiloh Point HOA - Richmond Thank you for your wonderful lighting and great service!

- Dr. James Gay - Lexington WOW...It looks phenomenal!!!! It's just gorgeous and adds so much to the look of the house at night! I would highly recommend Outdoor Lighting Perspectives for your landscape lighting needs....dependable, affordable, prompt and looks fabulous!!!

- Tamera Lobb - Lexington

You and your team are great---what a spectacular and wonderful difference its made to our home!

Bob Duncan - Lexington Unlike other so-called "lighting experts", Outdoor Lighting Perspectives truly gets it. They listen, then make suggestions, and do an impeccable job installing the lights. My wife and I were all to used to poor communication and shoddy service so when OLP Lexington did what they promised AND THEN SOME, we were amazed. The look of our home lit at night is warm and wonderful.

We have increased security, and peace of mind....

Thanks to the professionals at OLP my faith in old fashioned honesty and customer service is restored!

- Steve F. - Lexington

Before

After

Outdoor illumination needs are increasing.

More than 60% of architects participating in the AIA survey state having seen an increase in outdoor living spaces requests -- a rise from 56% the previous year.

Research indicates that homeowners are moving away from upgrading to another home and instead looking into refurbishing their existing homes, adding outdoor living spaces to more fully enjoy what they currently have while enhancing the market value of the property.

As this market segment grows in Lexington and Central Kentucky, so does the desire and need for exterior lighting to allow these homeowners to more fully enjoy their leisure spaces and extensions of their home interiors -- well into the evening, all year long.

We’ll have your back with comprehensive training.

With a quarter of a century experience under our collective belt, having created the outdoor lighting franchise category, here is the outline of our acclaimed training program. As you would expect, these sessions are interactive to maximize your learning and comprehension.

F U N DA M E NTA L S

- Vision, values and expectation - Information technology tools for efficient operations - Marketing & lead generation systems - Space design and pricing methodology F I E LD O P E R ATI O N S

- Design consultation - Design plan education - Fixture selection - Installation procedure and insights - Ongoing maintenance - Creating a future revenue stream E F F I C I E N CY TOO L S

- Business management to ensure profitable operations - Online marketing shoppe portal C LI E NT S E RV I C E S

- Business management to ensure profitable operations - Service management to ensure a world-class client experience

Support so thorough, you’ll think of us as family.

Mentoring and empathetic guidance are among what our franchise support team does best at Outdoor Lighting Perspectives.

In addition, the collaborative information sharing among all of our franchisees offers insights and expertise that cannot be matched.

Everyone in franchise support knows the business of designing sought after outdoor lighting first hand, its challenges and its rewards.

Quarterly system-wide programs will brief you on significant news and announcements, to help keep you current.

And regularly scheduled webinars will reinforce training and provide critical information to help you further succeed in your franchise business.

After you get you up and running after training, the franchisor Outdoor Lighting Perspectives will be supporting you in multiple ways, including frequent communication on our online Ncompass ÂŽ technology platform, which focuses on the latest franchise news, marketing tools and a virtual encyclopedia of necessary and helpful information.

And with the Outdoor Lighting Perspectives franchisor being based in Richmond, personal attention is always very close at hand.

Our Core Values. A reason to believe.

A mission statement is about you, your company and its ideals. At Outdoor Living Brands, our mission statement is

“Celebrating outdoor living by enriching lives through proven franchise brands.”

It identifies the purpose of our organization and provides clarity and focus for the company, including its employees, franchisees and other stakeholders.

At Outdoor Lighting Perspectives, we enrich the lives of our valued clients by helping them celebrate and enjoy outdoor living. For residences, we do this by extending our clients’ leisure time outdoors

Lifestyle

Helping clients celebrate the good life outdoors.

Integrity

At every touch point in our service, products, attitude and communication, it defines us.

Visionary

Innovative thinking in all capacities, from identifying new markets to capitalizing on new trends in outdoor living.

Enrich Lives

Helping our franchisees and employees meet personal and lifestyle goals.

while enhancing the beauty, safety and security of their homes. For businesses and commercial properties, we help conserve energy and the costs associated with it by providing innovative exterior lighting solutions and services. For special times, like the holidays and weddings, we add to the festive decor of the occasion with beautifully appropriate illumination.

Our Code of Values define our culture and guide all of our decision-making and interactions with employees, franchisees, clients, trade partners, shareholders and the community. We communicate our core values in the phrase “LIVE WELL:”

World Class

Passionately delivering unparalleled products and client service.

Enthusiasm It’s why we get up in the morning.

Leadership

Leading by example and attracting those who take ownership and accountability for all that they do.

Laughter

Without laughter, it would just be work.

Exceptional Validation from our franchisees EXCELLENT - VERY GOOD - GOOD - ACCEPTABLE - POOR

100

%

Positive

97% Positive

100% Positive

100

%

Positive

98% Positive

OVERALL QUALITY 28

32

31

9

Q: In general, how would you rate the overall quality of your franchisor?

RECOMMEND TO OTHERS 29

39

29

3

Q: Would you recommend this franchise to a prospective franchisee?

PRODUCT/SERVICE QUALITY 16

47

22

15

Q: How would you rate the quality of products/services received from your franchisor?

OPPORTUNITY 16

25

34

25

Q: How would you rate the overall opportunity provided by this franchise system?

GROWTH POTENTIAL 13

34

38

13

2

Q: How would you rate the overall communication between home office and franchisees?

If it’s important, we’re there.

Trade alliances and business partnerships build business – these are a few of ours!

• Jimmy Nash Homes • Justice Builders • S&S Builders • Walker Electric • Bruner Lighting • Acacia Irrigation • Conserva Irrigation • Southern Living • Landscaping, Natures • Expression Landscaping • Springhouse Garden Center • Rick Rushing Landscape Design Group • Congleton Builders • Housewarmings • JSD House Designs

• Liz Harris Consulting Services • Vivnet Remodelers • Hilllenmeyer Nursery and Design • All Points Property Management • Cambridge Home Owners Association • Meadowridge HOA • Shiloh Point HOA • West Cambridge HOA • Bluegrass Trust for Historic Homes • Shiloh Point HOA • Jeff Gayle Builders

Professional Memberships: • BBB Accredited Business • IBA (Homebuilders Assocation--local and national) • Association of Outdoor Lighting Professionals • Commerce Lexington

Financials 2014

2015

2016

2017

$279,782.56

$299,952.96

$282,289.03

$288,567.45

121,363.34 8,869.83 29,067.10 0.00 0.00

97,245.07 5,646.91 45,248.82 95.69 218.90

98,979.32 13,632.76 31,137.59 277.37 470.66

97,872.67 14,511.38 41,480.53 181.25 1,015.52

Total Cost of Goods Sold

$159,300.27

$148,455.39

$144,497.70

$155,061.35

Gross Profit

$120,482.29

$151,497.57

$137,791.33

$133,506.10

2,153.43

11,638.07

0.00

1,503.45

15,802.93 3,213.77 6,713.78 627.82 4,296.52 30,446.24 2,376.21 1,165.00 628.45 814.10 863.63 464.80 0.00 1,637.62 1,237.29 1,386.39 1,511.92 7,250.00 1,400.22 7,358.08 33,882.38 2,391.60 2,750.78 4,967.42 373.39

20,265.94 4,969.97 897.11 330.44 10,672.27 15,124.07 336.68 0.00 1,274.93 919.50 412.21 224.24 595.00 1,206.68 0.00 1,599.23 1,147.63 7,825.00 2,643.20 1,203.74 44,317.72 4,306.39 4,060.20 3,882.75 394.75

16,573.12 3,372.03 500.00 6,908.53 8,869.55 13,333.35 238.00 1,806.00 1,669.88 999.18 938.91 456.64 760.00 1,112.98 100.00 1,884.84 679.32 10,140.00 1,562.79 0.00 24,096.00 4,650.12 3,739.55 4,386.22 1,020.44

15,115.89 3,236.37 500.00 11,315.36 9,236.57 5,029.89 102.00 996.00 1,836.15 1,017.20 1,472.75 545.74 0.00 1,494.93 0.00 1,813.07 642.74 7,428.75 1,559.72 478.60 20,115.00 0.00 1,434.11 404.24 3,925.69

Income Cost of Goods Sold Materials - Fixtures, Bulbs, Wire, etc.

Labor Subcontracted installation labor Freight purchases Equipment Rental

Expenses Design & Sales - commissions, fees, wages Sales Royalty National Advertising Fund royalty Small Tools & Equipment Supplies & Uniforms Vehicle & Fuel Advertising & Marketing Bank Service Charges & Merchant Fees Memberships, Dues & Subscriptions Insurance - Auto Insurance - Workers Comp Insurance - Liability Postage & Delivery Professional Fees - Accounting Printing & Office Supplies Office Equipment Telephone & Cell Phone Technology Services Rent Utilities Travel, Meals, & Entertainment Officer Salary Health Insurance Payroll Taxes Taxes - Sales & Use Taxes - Local & State

CO NTI N U E D . . . .

Interest Paid QuickBooks Payments Fees Unapplied Cash Bill Payment Expense Total Expenses Net Income Cash Available to Owner Net Income Officer Salary Cell Phone Uniforms Vehicle Fuel Health Insurance Interest Total Cash Available to Owner

of Lexington & Central Kentucky

375.41 0.00 752.88

6,592.60 2,856.76 0.00

1,055.89 2,466.72 0.00

729.57 2,424.01 0.00

$136,842.06

$149,697.08

$113,320.06

$94,357.80

($16,359.77)

$1,800.49

$24,471.27

$39,148.30

0.00 33,882.38 1,386.39 300.00 800.00 2,391.60 375.41

1,800.49 44,317.72 1,599.23 150.00 2,500.00 4,306.39 6,592.60

24,471.27 24,096.00 1,884.84 300.00 2,500.00 4,650.12 1,055.89

39,148.30 20,115.00 1,813.07 300.00 2,500.00 0.00 729.57

$39,135.78

$61,266.43

$58,958.12

$64,605.94