HOW TO SOCIAL AT CAPITOL SUMMIT

SHARE YOUR #CAPITOLSUMMIT2023 EXPERIENCE ON SOCIAL MEDIA WHY?

Outdoor advocacy is the backbone of ensuring a successful future for our industry, and your work on the ground in D.C. can have an even bigger impact when shared. Invite your colleagues, employees, and friends into the experience by documenting your journey on Capitol Hill. While here, you can be the catalyst for inspiring others (brands and outdoor enthusiasts) to become outdoor advocates–just by sharing what you’re up to at Capitol Summit.

TIPS & ADVICE:

Channels:

• Posting on multiple social channels will allow your message to be seen by a broader audience. Consider sharing your experience across LinkedIn, Twitter, Facebook, TikTok, and Instagram (Feed and Stories).

Content Creation:

• Take plenty of photos and videos. You’ll be glad you did when you have 10 blurry shots, but one that’s actually in focus.

• Tip: Always listen to the audio before you post a video.

• Tip: Be mindful if there are areas that say “no photos.”

• Tip: Ask for photos. DC representatives are used to these requests and would love to help.

Posting:

• Share your behind-the-scenes moments. Is this your first-time lobbying? Can’t figure out which tie to wear? These humanizing moments help make advocacy and lobbying more accessible.

• Consider sharing a photo from your brand’s channels. You don’t have to get super political, something as simple as “Our CEO is attending the Outdoor Industry Association’s Capitol Summit in D.C. to lobby for the protection of the outdoors” is a powerful way to show your consumers that you’re a brand that believes in doing good.

• Additionally, make sure your brand’s marketing team has access to the Capitol Summit Social Media tool-kit for ready-made posts.

Tags:

• Tag your reps in social posts. Thank them for meeting with you, share a photo from their office, and remind them of a powerful statistic shared during your meeting.

– Ex: “Great to meet with @RepRonWyden today to talk about the importance of Oregon’s outdoors. OR supports 172,000 outdoor jobs, and we can’t wait to grow that number even bigger.”

• Be sure to tag OIA so we can amplify and share.

– @outdoorindustry

– @oia

• Unsure how to find your reps social handle? A quick tip is to google them and the social handle you’re looking for and it will appear quickly in the search results.

QUESTIONS WHILE HERE?

If you have a question about sharing on social, want help taking a photo, or need any other social media advice, find or text Jake Wheeler (OIA social media consultant) 423-718-7875.