Spring '23 Market Guide

Spring 2023

Outdoor Cap’s Design, Development, and Sourcing teams spend hundreds of hours each year using a variety of research avenues including: current o erings in-store, in-coming line developments up to 18 months out, white-label brand developments, direct-to-consumer o erings, WGSN trend forecasting, and direct consumer research. The teams combine learnings from all these sources into seasonal trend guides we publish internally and share components publicly.

KEY COLORS

KEVIN KRENZIN

SEASONAL COLORS

LONG-TERM COLORS

DIRECTOR, BRAND & DESIGN STRATEGY

WORKWEAR INSPIRED RUGGED MATERIALS

EARTH TONES

QUILTING PATCHES

Popular brands on the forefront of workwear trends.

Outdoor Cap HPD-615M

Outdoor Cap DUK-800M

Banner & Oak

MTN OPS

Wrangler RIG-101

Filson

Duluth Trading Co.

Outdoor Cap HPK-100

Carhartt

DRI DUCK

Coal Headwear

Orvis

WATER SPORTS

DIRECT EMBROIDERY

ROPES

CUSTOM ILLUSTRATIONS

PERFORMANCE FABRIC CAMOS

Popular brands in the water sports market.

SPRING 2023

Outdoor Cap FLY02

HUK

Outdoor Cap OC771PF

Duck Camp

Simms

Free Fly

Outdoor Cap RTF04A

Salt Life

ROPES

AMERICANA

5-PANELS

VIBRANT COLORS

Popular brands in the vintage/heritage execution.

SPRING 2023

Wrangler WRA-101

Outdoor Cap GL-155

Howler Brothers

Banner & Oak

Beachbilly L.L. Bean

Rock Outdoors

Smokey Bear

Dead Drift

Aviator Nation

Sendero

Nomad

Outdoor Cap is here for you with insight into market trends, an understanding of what sells, and strong sourcing partnerships. With over 45 years of experience, Outdoor Cap is committed to meeting all your headwear needs.

For more information reach out to marketing@outdoorcap.com to connect with our research teams. All images used in this guide are either public domain or created by the Outdoor Cap team.

Copyright© Outdoor Cap Company 2023. All Rights Reserved.