The Legend: Sandy "Mama" Reinhardt

By Cory David, Mr. Eagle Wilton Manors 2020 / 2021

With this holiday season, I’d like to showcase an amazing person whose focus is in giving to others. Sandy “Mama” Reinhardt has been a pillar of the leather community for decades. Mama’s family was created over cocktails at Phoenix, a bar in the Castro. Robert Sastini and Ernestine, a popular drag persona, were the first to call her Mama.

There a legacy was unleashed, with thousands that have received Mama’s family pins. Her philanthropic drive and passion for her community influenced the family to do the same and acknowledge those individuals that stand out with passion for their charity and a positive attitude in their contributions.

Those that align with her mission and platform “do it from the heart, with manners and respect.” These attributes put you in Mama’s radar for the distinguished pinning.

The phrase “they should be Mama’s” became synonymous with those showing these outstanding attributes, identified by a family member. A name would be agreed to and presented in a pinning ceremony. Since the beginning, Mama’s family has grown to almost 3,000 family members strong with over 200 members that include title holders, politicians, and famous writers, including the best groups of the leather and fetish LGBTQ+ community.

Mama has received international recognition, awards, and honors of distinction for her work. Her philanthropic leadership has influenced our community to always drive forward, never give up, and demand a better world. She has judged well over 150 contests, including the inaugural Mr. Eagle Wilton Manors 2020, where I finally had the honor of meeting the legend herself; I was inspired. Mama’s love, passion, and joy of life shines deep from her energetic spirit.

On night one, as a contestant, and with points to capture from raffle ticket sales, I made my way to Mama, tickets and a Jägermeister shot in hand, and only my baby blues and passion of our community to share. She greeted me with a hug and said, “Thank you, honey Cory. Now let Mama get another shot for you.” I responded, “No drinking; rules.” She made it clear, saying, “Get Cory a shot. I am a judge and I want him to have a shot with me!” Well, I fell hard in love with Mama after that. Who wouldn’t? you meet her. Through individual fundraising and volunteerism, Mama’s family has been a part of raising over $2M annually. They’ve helped over 300 organizations with proceeds for their causes. Mama’s mission statement: “In leather, we are family. No one can do everything. Still everyone can do something. Together, we can do anything!”

Toys for Tots is a holiday passion for her, but this pandemic year has depleted not-for-profit funding. Please, let’s bring some joy to the children and assist Sandy Mama and her holiday charity.

“What can I do?” you might ask. If you are able, a $25+ Target gift card would go a long way! I have a donation box in the Eagle Wilton Manors store, or you can mail to: Eagle Wilton Manors, Attn: Mr. Eagle Cory David, 2209 Wilton Drive, Wilton Manors, FL 33305. Collection date is December 18, 2020 at the latest, so I can get the entire package mailed to her. Call me for any questions or to pick up local donations at (954) 873-4339.