BLONDIES

From Slushies to Style, a Decade of Puerto Vallarta Flair

WINNER OF THE 2024 BEST OF AWARDS ‘BEST SWIMWEAR’ by:

OVER THE PAST DECADE, BLONDIES HAS TRANSFORMED FROM A SINGLE-LOCATION SLUSHY BAR INTO A MULTIFACETED BRAND CELEBRATED FOR ITS DISTINCTIVE FASHION LINE, ALL METICULOUSLY HANDCRAFTED BY LOCAL ARTISANS IN PUERTO VALLARTA.

This dedication to quality and community was recently recognized when Blondies received the "Best Swim Wear" award at the 2024 Annual Puerto Vallarta Gays: Best of Awards and was a finalist for “Best Fashion Store” and “Best Happy Hour.” The recognition solidifies its place not only as a hub for great drinks and nightlife but also as a fashion house that blends style, craftsmanship, and local pride.

Blondies' foray into fashion began approximately four years after its inception. Co-owners Shawn McGuire and Dino Alberti envisioned creating a line that encapsulated the vibrant spirit of Puerto Vallarta while supporting the local economy. To achieve this, they established an in-house design studio above their second location, Los Otros Blondies, ensuring that every piece of clothing, including their renowned swimwear, was designed, printed, and sewn on-site by local talent.

Unlike many fashion brands that outsource production overseas, Blondies made a deliberate choice to keep everything local. This approach allowed them to maintain strict quality control and foster a collaborative environment where artisans could contribute their expertise. The result is a collection of swimwear and apparel that resonates with both locals and visitors, reflecting the colorful and dynamic essence of Puerto Vallarta. Each item, from tank tops and T-shirts to swim trunks and accessories, is infused with the brand's signature pop-art aesthetic, making it a staple for those who appreciate bold, distinctive fashion.

The demand for Blondies' fashion line has grown exponentially, pushing the brand to expand its production facilities.

"We’re almost getting pushed out of our office because our production keeps growing," McGuire said as he gave Out & About PV Magazine a tour of their production facilities.

The need for more space and equipment is a testament to the popularity of their designs. McGuire described the meticulous process behind their clothing production: Designs are first printed