1 minute read
Marketing Matters
Such consistency in strategic branding pays off with brand awareness and loyalty – one of the most valuable assets any person or organization can have. To review your brand, obtain feedback from those around you as a first step. Be sure to obtain this 360-degree feedback (all directions) from those close to you as well as those who are more removed from you. Moreover, develop a PACT mindset as it pertains to your brand (P = Passion; A = Authenticity; C = Creativity; T = Trust). Merriam Webster defines pact as “a formal agreement between two people or groups.” We want to focus on the word “agreement.”
A person buys from another person when they feel authentic passion fueled with creativity that is built on trust. Any strong brand is built upon mutual trust. Thus, our brand must be built upon some of these key criteria. When a person has tremendous passion, they have energy, dedication, and enthusiasm in all that they do. When a person is authentic, they are consistent in behavior no matter the circumstances. Moreover, they are real and focus on ethics and integrity. And when a person is creative, they approach life in a different and unique manner. They operate with an “as if” mindset. This means they operate “as if” this could be done or why can’t this be done. So instead of being goal oriented, they are growth mindset oriented. Such leaders always find a way and never settle for less than the best. This is what the best individual and organizational brands are all about.
Once you can better define what your own brand is about and what you want it to be about, you can determine the ways you want to purposefully grow, change, re-frame, promote, and/or strengthen your current brand position. So, does our brand make a difference? Yes. Does it matter? You bet it does. Our brand makes all the difference for those individuals and organizations seeking to lead the way in 2023 and beyond.
Ryan T. Sauers is CEO of EndResultz Media and Sauers Consulting Strategies. More information at www.RyanSauers.com or www.EndResultz.com
