Business Titles 2024
Browse this brochure, using the key below, to explore the range of different formats and resources available for each title; or contact a member of our team to discuss how we can work together to find your teaching solution.
Better Brand Health
Jenni Romaniuk 9780190340902 | January 2023 | oup.com.au/romaniuk | $45.95
Jenni Romaniuk, Bryon Sharp 9780190330026 | September 2021 | oup.com.au/hbg2rev | $59.95
Building Distinctive Brand Assets
Jenni
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The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in.
Key Published in Australia Lecturer resources Teacher resources Student resources LR TR SR Browse How
Brands Grow: Part 2 Revised 2e
The fundamentals
buying behaviours
fundamentals
provide a consistent roadmap for brand growth,
improved marketing productivity.
of
and brand performance –
that
and
2018
oup.com.au/romaniuk
$45.95 Long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand, and it is a book about future-proofing your brand’s identity. Marketing 2e Byron
| $143.95 SR LR
story
marketing,
theories, concepts
real-life applications, while providing a realistic overview of the marketing world, demonstrating the practical application of marketing skills.
Romaniuk 9780190311506 | March
|
|
Sharp 9780195590296 | November 2017 | oup.com.au/sharp2e
The
of
its
and
How Brands Grow
Byron Sharp
9780195573565 | March 2010 | oup.com.au/hbg | $59.95
This book provides evidence-based answers to the key questions asked by marketers every day. Decades of research in a style that is written for marketing professionals to grow their brands.
Introduction to Management Functions and Challenges
Sarah Birrell Ivory, Emma Macdonald 9780192893512 | May 2024 | oup.com.au/ivorymacdonald | $117.95
A uniquely accessible and engaging companion to managing in the real world. By placing issues of digital, environmental, and social disruption at centre-stage, the book guides students through the varied and complex reality of management with ease, encouraging them to develop their own critical view of this dynamic area.
Consumer Behaviour 3e
Isabelle Szmigin, Maria Piacentini 9780198862567 | May 2023 | oup.com.au/szmigin3e | $103.95
Economics of the Monetary Union 14e
Paul De Grauwe 9780192849779 | September 2022 | oup.com.au/grauwe14e | $103.95
This highly-practical and engaging textbook balances cutting-edge research with insights from today’s marketing professionals, making it the ideal guide for anyone studying consumer behaviour.
International Business 2e
Peter Buckley, Peter Enderwick, Hinrich Voss 9780198861898 | September 2022 | oup.com.au/buckley2e | $131.95
Synthesising perspectives from economics, social anthropology, political economy, and management, this book has a multitude of examples, case studies and insights from around the world.
Reflecting Institutional changes within the European Monetary Union, this textbook continues to encourage students to think critically about the sustainability of the Eurozone.
Organizational Behaviour 4e
Daniel King, Scott Lawley
9780192893475 | September 2022 | oup.com.au/king4e | $122.95
Revised chapters on equality, diversity, and inclusion, plus cutting-edge material on wellbeing in the workplace, the climate crisis, ethics in leadership and much more.
Strategic Marketing 4e
Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi 9780198856764 | July 2022 | oup.com.au/west4e | $118.95
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies.
Business Research Methods 6e
Emma Bell, Bill Harley, Alan Bryman 9780198869443 | June 2022 | oup.com.au/bell6e | $127.95
SR TR
Doing business research in the clearest, most relevant guide, written specifically to engage business students taking research methods courses or completing a research project.
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Research Methods for Digital Work and Organization
Gillian Symon, Katrina Pritchard, Christine Hine
9780198860686 | January 2022 | oup.com.au/symon | $72.95
Innovative methods capture and analyse digitally-related work practices through reflexive accounts of realworld research projects, and elucidates challenges that may raise for research practice.
Becoming a Critical Thinker
Sarah Birrell Ivory 9780198841531 | January 2021 | oup.com.au/ivory | $43.95
SR LR
A clear and inspiring guide to developing essential critical thinking skills, the book features unique practitioner and student interviews to help students appreciate how vital critical thinking is in an academic, professional, and personal context.
Leadership 3e
Marian Iszatt-White, Christopher Saunders
9780198834298 | July 2020 | oup.com.au/iszattwhite3e | $92.95
SR LR
Leadership encourages critical appraisal of the mainstream viewpoints and personal reflection on leadership experience in a way that is both clear and highly engaging.
Leadership 3e
Kevin Roe
9780198834304 | June 2020 | oup.com.au/roe3e | $96.95
SR LR
Designed specifically to develop students’ understanding of leadership in a variety of contexts. Assuming no prior executive experience, the book combines a wealth of diverse case studies.
Business Ethics 5e
Andrew Crane, Dirk Matten, Sarah Glozer, Laura Spence
9780198810070 | July 2019 | oup.com.au/crane5e | $110.95
SR LR
This book provides the tools and concepts necessary to understand and effectively manage ethical challenges wherever you are in the world.
Corporate Governance 4e
Bob Tricker
9780198809869 | June 2019 | oup.com.au/tricker4e | $97.95
SR LR
Designed to equip students with a sound understanding of the frameworks that govern organisations. This book provides a new focus for understanding corporate governance.
Organizational Behaviour and Work 5e
Fiona M. Wilson
9780198777137 | April 2018 | oup.com.au/wilson5e | $109.95
LR
Provides a concise introduction to organizational behaviour which is critical, yet accessible, in its approach, and ideal for those new to the subject.
Strategic Human Resource Management 2e
Catherine Bailey, David Mankin, Clare Kelliher, Thomas Garavan
9780198705406 | April 2018 | oup.com.au/bailey2e | $109.95
SR LR
Drawing on the latest academic research, the well-respected author team take a reliably thematic approach to Strategic Human Resource Management.
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Human Resource Management in Australia 2e
Pieter Nel, Amanda Werner, Mike Fazey, Bruce Millett, Andries du Plessis, Russell Wordsworth, Bruce Hearn Mackinnon, Yuliani Suseno
9780195597448 | October 2016 | oup.com.au/nel2e | $113.95
SR LR
This book covers attraction, maintaining, and developing human resources including recruitment and selection, training, development, career management and human resources information.
Business Trove
The theories, the relevance, the reality
Explore Business Trove
Business Ethics 5e
Damian Grace, Stephen Cohen
9780195519549 | October 2013 | oup.com.au/grace5ebe | $114.95
SR LR
Business Ethics examines the ethics of business through issues related to common business situations in both local and global contexts. All chapters have been revised and updated.
Be sure to take a look at Business Trove, our new online home for Oxford University Press business textbooks. The Complete Business Trove Collection for the 2024 academic year is available now for individual or institutional purchase. This collection involves leading titles such as Business Research Methods, Marketing, and Consumer Behaviour and encourages students to read more widely and dive deeper into their course.
Find out more
If you’re not sure how to get your students the access they need, or if you’d like to find out more about purchasing Business Trove for your university, contact us now to find the best resources for your course.
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