Learning Graphic Design Layout

LEARNING GRAPHIC DESIGN LAYOUT ROTHA OUDOM

Lynda.com John McWade: Senior Staff Author

I. INTRO

-Layout is the universal design tool •Type

•Graphic Create Story, engagement •Space -Grid Layout and Free-form layout -Page: •Center •Corner •Color •Size

•Proportion, orientation

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Flow

Gravity

II. UNIVERSAL PRINCIPLES 1. KEEP IT SIMPLE -More stuff you put on the page the harder you design -Fewer elements, simpler elements, make everything work hard (cut words by half...)

-Find Strong picture (one picture easier to remember) -Type choice: Quirky type, Flaccid Type, Gingerbready Type, -Multiple obj: Group and Design 2. HAVE A FOCAL POINT AND THINK BOLDLY -The biggest, brightest, boldest image -One you see first and relate everything else too -High contrast -Bold move 3.THE NECESSARY SILENCE OF WHITE SPACE -It’s listening while the other speak 4. HANDING IMAGES -Side to side -Bottom to bottom -Full bleed page -Align the same size or bigger image one

III. PAGE MARGINS AND THE GRID 1.SYMMETRICAL

2. ASYMMETRICAL

3. TWO-PAGE BOOK GRID

IV. PUTTING A LAYOUT TOGETHER 1. A CAMPUS POSTER -Having focal point, Detail later -Thinking boldly

Format: 30” x 36” poster Title Font: SchmalfetteCP More Standard Size: 24”x 36”

2. A MAGAZINE ARTICLE

-Callout -Caption -Horizontal Move -Type -Organic obj on page