Vivian montana

MEDIA

GUIDE

OUR MISSION: to reach the right people, with the right message at the right time.

WHAT IS OFF THE WALL ADVERTISING? Since 1993, Off The Wall Advertising has built a track record of success helping businesses like yours across the tri-state region. While working with hundreds of businesses, we developed our system for success. Our system utilizes indoor advertising, placing professional billboards in high traffic locations. Let Off The Wall Advertising show you how to get the return on investment you expect from every advertising dollar.

The Off The Wall Advertising system for success uses a common sense approach to basic marketing principles. This system includes targeting buyers for your goods and services and developing an effective and motivating message, while working within your budget to achieve maximum exposure.

Off The Wall advertising is the region’s premier provider of indoor advertising.

We showcase full-color ads that are prominently displayed in the rest rooms of nightclubs, restaurants, health clubs, and arenas across the region. Each location is carefully selected by demographics, socio economics, and gender profile. This enables our advertisers to target their message and makes Off The Wall the perfect choice for knowledgeable advertisers.

Off The Wall Advertising

1413 4th Ave N, Suite B, Billings, Montana

888.544.SIGN

offthewalladvertising.com

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4604 Audubon Way • Billings, Montana 59106

TABLE OF CONTENTS INDOOR ADVERTISING............................................... 4 INDOOR/OUTDOOR BILLBOARDS............................................................... 5 PRINT MEDIA & GRAPHIC DESIGN............................ 6 MOBILE APPS.............................................................. 7 SOCIAL MEDIA............................................................ 8 VIDEO PRODUCTION.................................................. 9 WEBSITE DESIGN...................................................... 10 ONLINE ADS.............................................................. 11

offthewalladvertising.com

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INDOOR ADVERTISING CAPTIVE AUDIENCE: It all starts here... Off The Wall Advertising is the only advertising medium that truly has a captive audience. Customers are not only forced to see your message — they crave something to read. Average time with your medium is 1 1/2 - 2 minutes, and they can’t change the channel or switch stations.

WHY INDOOR ADVERTISING WORKS

GENDER TARGETING: Why are you wasting your advertising money on non-prospects?

Most products are purchased significantly more by either men or women.

Off The Wall Advertising guarantees 100% of your advertising will reach only men, only women, or both, if you choose.

THE RIGHT DEMOGRAPHIC/PSYCHOGRAPHIC: Off The Wall Advertising represents a broad range of high traffic locations, providing you with a unique opportunity to focus your marketing dollars on particular groups of consumers. Target by age, income, lifestyle — even geography.

FREQUENCY: Everyone knows that people need to see an ad three or more times before they even consider taking action, and Off The Wall Advertising is there all day, every day. There is no worrying about picking the right day, time, or program.

When the customer is out, so is Off The Wall Advertising

AFFORDABLE INVESTMENT: Whether used alone or as part of a marketing mix, Off The Wall Advertising provides a cost effective way to reach your target consumers, every day and every time of the year.

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4604 Audubon Way • Billings, Montana 59106

INDOOR & OUTDOOR BILLBOARDS INDOOR BILLBOARDS

Indoor advertising or restroom advertising is the most significant development in target marketing in years. It provides an excellent communication tool for reaching active, on-the-go baby boomers while they are out spending money in popular local restaurants, nightclubs, and health clubs.

Indoor Advertising works because it’s a captive audience - viewers are forced to read your ads - they can’t turn the page, change channels or switch stations. Off The Wall Advertising will design a full color, eye-catching 8 X 10 static or digital ad that will be seen and remembered. Best of all, your advertising will be working for you all day, every day, for the entire month.

This is why hundreds of businesses have achieved great results with Off The Wall Advertising.

Here are some key benefits of Indoor Billboards:

OUTDOOR DIGITAL BILLBOARDS offthewalladvertising.com

• Reach a captive audience of people that are out spending money.

• Your ads will be read closet to the point of purchase.

• Your ad will be full color, creative and memorable • Off The Wall reaches people all day, every day, all month long • Your ad will be seen over 720 times per day

THE WORLD’S GONE DIGITAL! ISN’T IT TIME YOUR MARKETING DID? Be First — Be Seen — Be Remembered. This is the golden opportunity to create a buzz, drive traffic and make your cash register ring! Let us deliver your digital message to a captive audience!

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PRINT MEDIA & GRAPHIC DESIGN We have a full service creative department that offers everything from traditional print design to mobile app framework and web site design. We have experience creating virtually every form of print product for clients, from business cards and brochures to trade show displays and pump toppers, and everything in between.

We also facilitate bidding out print projects, ensuring that our clients get the best deal, with the best materials. Don’t know the difference between 100# glossy cover stock and 80# matte text stock? Don’t worry, we got you covered.

Your business deserves great design. Great business leaders understand the value of a strong visual concept for a brand.

Your vision and our talent can help transform your brand from an afterthought to the top of your customer’s mind.

A SMALL SAMPLE OF WHAT WE CAN DO Menu

Pump Toppers

Tom Lilja

Executive Director

1411 32nd St S Suite 2 Fargo, ND 58103 tom.lilja@npnitrogen.com ph: 701.364.2250 fax: 701.298.7810

northernplainsnitrogen.com

Business Cards

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Mailers

Posters & Brochures 4604 Audubon Way • Billings, Montana 59106

MOBILE APPS A mobile app can provide a powerful connection between your business and the consumer. It extends the reach of your brand via a platform that is accessible to users wherever they are.

The benefits of having an app are many and varied: • • • • • • • • •

Reach consumers anytime, anywhere Gain market share by dominating the mobile space Present a brand, product or service portfolio to consumers external to the traditional retail space Captivate consumers and convert them to loyal customers Communicate sales, news or specials with push notifications Activate customer loyalty initiatives Activate mobile-exclusive promotions and discounts, coupons and special offers Engage in location-based marketing Integrate into existing data to create a central point of truth for marketing and communication initiatives

An app means that consumers can find, engage, and purchase from your brand anytime, anywhere and share the experience with others.

APP PORTFOLIO North Dakota Corn Growers Mobile App

Fargo Marathon Mobile App offthewalladvertising.com

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SOCIAL MEDIA SITES Social Media has become a powerful tool for businesses to engage with their audiences. But the ubiquitous status updates have become, well, status quo.

We have built powerful and successful social media campaigns using everything from Facebook and Twitter, to blogging, YouTube and Pinterest. We know that today’s customers expect more than 30 second sound bites from companies, they want to interact and learn from their relationships with businesses. It’s a brave new world of marketing out there, and we are pioneers.

FACEBOOK SET UP (IF NEEDED) • Page branding • Page identity content (about us, hours, location, description, category) • Up to 90 minutes of Consulting/Training for employees with an Off the Wall Social Media Expert

SERVICES WE OFFER

CONTINUED FACEBOOK MANAGEMENT • Daily updates • Interactive contests and offers • Page monitoring (Answering questions from fans, responding to concerns) • HTML Tab set up • Photo Album Management FACEBOOK CAMPAIGN MANAGEMENT • Facebook ad campaign set up monthly • Reporting on results monthly (CTR, CPC, CPM)

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REPORTING: • Monthly insights report presented to client • Including likes, views, unique views, demographics, reach, virility.

OTHER SOCIAL MEDIA SERVICES (Packages can be customized): • Online ad campaign management • Twitter administration • Pinterest administration • Web video production • RSS Monitoring • Texting Campaigns • Blogging

47% of customers are somewhat likely to purchase from a brand that they follow or like

” 7:45:49 average time spent per person per month on

VIDEO PRODUCTION WHY VIDEO WORKS

We are proud to have added professional video production to our repertoire of services, and have had several successful long and short-form projects.

Our production team of writers, directors and producers know how to capture the site, sound, motion and emotion that has made video the most powerful medium for the past 50 years, whether on TV, online or in your grocery store.

• Retail site visitors who view video stay onsite two minutes longer on average.

• People who view a web video are 64% more likely to purchase than other site visitors • Video and other multi-media product viewing options were rated more effective than any other site initiatives in an survey of almost 2,000 interactive marketers.

• Video traffic on mobile networks increased by 10% over a 1 year period and is now 50% of wireless network traffic

• Video in email marketing has been shown to increase click-through rates by over 96%.

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WEBSITE DESIGN We believe that when it comes to web development, form should meet function. We have created and maintained several web sites for our clients that not only look great, but function as powerful tools for their businesses.

Chances are, you already have a web site. Just like most new marketing tools, however, evolution in technology and design have made most sites created even just 5 years ago outdated.

But there’s good news. At Off the Wall Advertising, we have a web development team that are experts in building modern, clean and functioning web sites for a variety of clients with a variety of needs.

Ask us about a free web site consultation.

Courts Plus

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West Fargo Economic Development

WEBSITE PORTFOLIO

4604 Audubon Way • Billings, Montana 59106

ONLINE ADS If you still think of online advertising as pop ups, it’s time to take notice of the digital frontier. Your customers have.

The true strength of online advertising is the ability it gives marketers to creative strategic campaigns targeted at specific groups of people. Campaigns can be targeted to people by their geographic location, the time of day, the day of the week, the page the person is visiting and much more. In addition to reaching the right people, business owners have found online advertising particularly appealing for the reporting functions digital advertising allows. Strategies can be easily tweaked based on data, creating better executed campaigns.

Online ads can also be static or animated, and most sites offer the same ad sizes, making creative for cross-market campaigns easy and universal.

SIZES AVAILABLE

3:1 Rectangle 300x100

Leaderboard 728x90

Full Banner 468 x 60

Half Banner 234 x 60 Vertical Banner 120x240

Medium Rectangle 300x250

Pop-Under 720x300 Button 1 120x90

Micro Bar 88x31

Button 2 120x60

Vertical Rectangle 240x400

Square Pop-Up 250x250 Half Page Ad

Wide

300x600

Skyscraper

Skyscraper

160x600

120x600 Rectangle Large Rectangle

180x150

336x280 Square Button 125x125

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For more information or to enhance your brand with Off The Wall

Contact Vivian Neumann at

Office: 406.652.3313 Cell: 406.696.0672